Janet Fouts

Just get us the Millennials! #Marketing #Fail

Janet Fouts

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them.

Why people don’t get Google+

Janet Fouts

” Even with the downgrading of Google Authorship in search results, the data Google is mining from conversations on the network gives them unprecedented knowledge of your value and the market that is likely to be interested in your goods and services. Google+ is a great social network.

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Influencers! Must read > New Facebook guidelines for branded content

Janet Fouts

An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach

Marketers- Stop multi-tasking social media

Janet Fouts

Here are a few tips to make the time you spend working on social media marketing tasks, and your entire day, more useful to everyone. What you learn here will inform everything you do in marketing.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Social Media is Not a Direct Sales Channel

Janet Fouts

Any good sales person gets to know their market first and how their product solves their pain points. Let’s think for a moment about how great– really great –sales people deal with initiating a sale.

Advertising Is Not Content Marketing

Janet Fouts

And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more.

How to Participate in a Tweet Chat

Janet Fouts

It is not OK (in most cases) to use a tweet chat stream to market your own product or services.

Twitter’s enhanced analytics dashboard

Janet Fouts

If you are marketing an app be sure to look under the tools menu to manage your app promotion, learn more about the App card ads to target your ads for better conversions.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

4 things you need to do in 2016 to be a better content marketer

Janet Fouts

4 things you need to do to make 2016 the year you rock content marketing. Social Media Tips and Tricks Social Media Tools Content Marketing

14 step bare-bones guide to influencer outreach

Janet Fouts

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? Klout , Peer Index or Kred score? A combination of all of the above?

What Online Marketers Can Learn From the Red Bull Jump

Janet Fouts

It’s also a great lesson in how marketing on and offline has changed. Even the chevy ad that got such great coverage in this case, and potentially supported a big part of the marketing expenses for Red Bull. Yesterday was a momentous event in advertising history.

15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

She’s smart, she says it like it is, and her insights on business and marketing are spot on. Naomidunford Naomi is one smart marketer. Shelly owns marketing and branding agency V3 Integrated Marketing.

How social media is like spaghetti sauce

Janet Fouts

As marketers we are often focused on the end goal, to make our product appealing to consumers. One third of the US market wanted chunky tomato sauce and it wasn’t even on the supermarket shelves! When Prego released a chunky sauce they took over the market.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Social Media Efficiency for Nonprofits

Janet Fouts

They get the relatively manageable expense of leveraging social media to raise visibility for their nonprofit, find funders, advocates, and volunteers when compared to more traditional marketing channels. I talk to nonprofits about various aspects of social media just about every day.

What is your Reach on Facebook? (Any why you shouldn’t care)

Janet Fouts

To me it seems like a marketing ploy to put the reach as the one big graph in your “insights” tab and not the “people talking about” tab. A client contacted me this morning, upset because her “reach” seems to be seriously declining on Facebook.

Grow Your Twitter Following With Chats

Janet Fouts

If you’re an author and you want to learn about how to market your book. Oh boy, another “ how to grow your Twitter following ” post! If you came here looking for an easy way to get thousands of followers without lifting a finger, move on. You’re in the wrong place.

CEOs-Roll Up Your Social Media Sleeves

Janet Fouts

It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. By Frank Strong.

How can using social media as an employee help my company?

Janet Fouts

Look for questions about features your customer base would like to see and be the first to bring it to market. Let’s say you’re not looking for a job. You’re happy in your company, so why build a personal brand through social media?

What Makes a Business Social?

Janet Fouts

Now before you jump on all the social sites spewing out canned marketing messages in the vain hope people will see them and flock to your business let me reiterate. They couldn’t give a flying crap about your marketing message.

Social Media for the Busy Sales Person

Janet Fouts

Next week, on Tuesday January 22 at 1 PM PST I’ll conduct a short 45 minute web class just for people who work in sales and want to understand how to efficiently use social media tools to learn more about their market, turn prospects into leads, monitor the competition.

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5 Top Social Media Professionals on Google+

Janet Fouts

I’m sure many in the search marketing world will echo the sentiment that Google+ participation has initially felt like an obligation because of the potential impact on search visibility. Search Marketers must know the details to properly advise clients.

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Marketers, what’s your story?

Janet Fouts

As marketers, we often have an idea of who we believe our market to be, what they want, and what kind of messaging will work for them. mindful social social business Content Marketing MarketingBut are we really just talking to ourselves? We can be too close to the product and too specific about details our audience doesn’t understand. Maybe we know […].

Looking into Facebook Audience Insights for Ad Targeting

Janet Fouts

Facebook supplies a free tool called Audience Insights we can use to learn more about our market without wasting money to narrow the field down to a reasonable size.

Social Media Doesn’t Make Sales – People Do

Janet Fouts

There’s a deep, dark secret that the social media marketers don’t want you to know. Just one of the tools you should have as part of your online marketing.

Content Marketers, what are your new years goals?

Janet Fouts

Corporate Social Media social business Content MarketingI know, I know, those new year resolutions are everywhere, aren’t they? Feeling a little overwhelmed? Guilty maybe?

5 Traits of the Social Sales Person

Janet Fouts

Understands competitors their products and markets. Willing to listen to what the market wants and what their issues are. Understand competitors, their products and markets. Listen to what the market wants and what their issues are.

Making Google+ Worth Your Time

Janet Fouts

Steve Farnsworth Has lots of good tips about social media, marketing, PR and business. He calls it “New School Marketing” Debra Askanase Is on top of what’s going on in the non profit sector and online community building.

Who will win the video app wars?

Janet Fouts

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference.

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Mindful Social Business

Janet Fouts

Better awareness of the needs of your market. The concept of mindfulness in business is not new, but in this age of complexity it can’t be over-emphasized that we need more of it.

Social Networking to Advance Your Career

Janet Fouts

Global Social Media Marketing, Cisco Systems. We talked a bit about Vine and how it is being used by a broad scope of people, from filmmakers to big brands and marketers, even some Twitter and Vine resumes or request for product information.

Is Brand Engagement Over on Facebook?

Janet Fouts

Use Facebook as just another social media network in your toolbox but not as the be-all end-all of your marketing campaign. Every brands needs are different of course, and if you need help evaluating how your brand is using social media as part of your marketing strategy let me know.

Content Marketing and Social Business

Janet Fouts

Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? That last one is a trick by the way, you need to know that content marketing is a long-term strategy.

Are Google+ Business Pages Replacing Facebook Pages?

Janet Fouts

This includes the CEO, the marketing team and your engineers. I speak a lot about Google+ as a tool for business. In fact I’ve just written a book called “ Google+ for Business Tweet ” and I’m presenting a second Focus.com Roundtable in February.

Easy guide to the Periscope video streaming app

Janet Fouts

If you are broadcasting location specific, from a conference or to market your restaurant, think about putting the location in the title. I did a search today on Google Trends comparing Periscope and Meerkat. For the moment at least, it looks like Periscope is getting more traction.

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Are you an intentional marketer?

Janet Fouts

Are you intentional with your social marketing? Most marketers will say yes–or at least most of the time, and hey, nobody’s perfekt right? Because your market is there? Corporate Social Media Marketing mindfulsocial

Free images for your content marketing

Janet Fouts

Looking for free or close-to-free images to use in your blog posts and social content? Here ya go! These are not like your ordinary stock images either. Enjoy. Social Media Tips and Tricks Social Media Tools copyright images

Getting real engagement on your Facebook page

Janet Fouts

Quit marketing. What a missed opportunity to learn more about your market, what they like, and what value they might be able to add to your Facebook community! Many Facebook page owners are disappointed with the results they are getting from their Facebook pages.