Debbie Weil

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Q & A With Michael Stelzner on the “Launch” of Social Media Examiner

Debbie Weil

Hundreds of marketers sign up to attend, paying $300 - $600 a ticket, depending on how early they register. If you completely eliminate the marketing messages, they can receive the content as a gift. I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. Full disclosure: he mentions me in the book. The secret? You do the math.

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Q & A With Michael Stelzner on the “Launch” of Social Media Examiner

Debbie Weil

Hundreds of marketers sign up to attend, paying $300 - $600 a ticket, depending on how early they register. If you completely eliminate the marketing messages, they can receive the content as a gift. I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. Full disclosure: he mentions me in the book. " The secret?

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How to prepare an Ignite or TED talk: Q & A with Jill Foster

Debbie Weil

I’m working with Jill on a longer keynote on the topic of baby boomers, marketing and social media for Amplify 2011 in Sydney in June. - Preparing for the Ignite DC talk I gave recently was surprisingly challenging. Presentation junkies think of Ignite as a mini- TED , which ratchets the pressure up considerably. " That may sound easy to those accustomed to giving longer speaches.

Free for 36 hours: The (Updated) Corporate Blogging Book is $0.00 on Amazon

Debbie Weil

My premise is that blogs, far from being overshadowed by Facebook or Twitter, are the hub of an effective content marketing strategy. With the new $79 Kindle in every pocket and purse, and the ability to read Kindle books on smartphones, iPads, computers and in the iCloud, an eBook is a marketing tool that your fans will pay for. You can run occasional ( very occasional ) $0.00

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

10 Years Ago Today! My 1st Article About Blogging

Debbie Weil

In the past decade I’ve delighted in traveling to China and Dubai and Paris and London and Montreal and many places in between - most recently to Sydney - to convince marketers and executives that corporate blogging is not a passing fad. It was exactly 10 years ago today, Aug. 22, 2001 , that I published my first article about business blogging. Whew. Big announcement soon. 22, 2001.

Secrets of Success Behind Blogging Success Summit

Debbie Weil

His speakers are a stellar line-up including Technorati’s CEO Richard Jalichandra ; Scott Monty of Ford; ProBlogger’s Darren Rowse ; Copyblogger’s Brian Clark ; Douglas Karr , co-author, Corporate Blogging for Dummies; Mari Smith , co-author, Facebook Marketing; Jay Baer , co-author, The Now Revolution and more. You can tune in from your desk, BTW. It is much appreciated.

View from Down Under: Surprising and Delightful

Debbie Weil

5 Truths About Marketing to Baby Boomers With Social Media. Loving my first visit to Sydney. The views of the harbor and Opera House (also here , here and here ) are continually stunning. The magician and genius behind this week-long event is AMP’s Annalie Killian. Surprise and delight. Here are the slides from my speech yesterday. I’ve added in a few to clarify. Start at 2:15

Just Because You Can (Publish an eBook), Doesn’t Mean You Should

Debbie Weil

But just as important, the DIY author needs to understand what makes a great title, best practices in cover design for an eBook, best practices in formatting for conversion to.mobi and ePub file formats, eBook pricing strategies, how to most effectively market an eBook on an Amazon Kindle page with compelling descriptive copy and an author video, how to get readers to leave lots of reviews, how to market an eBook from your main website and/or a dedicated book site and more. Sound too harsh? Maybe. Seems obvious, doesn't it? In fact, they will get the opposite result.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Why Writing a Corporate Blog Can Be Fun (and Profitable Too)

Debbie Weil

So suddenly I’m a corporate blogger, no matter that the term conjures up savvy 20-somethings in the marketing departments of big national companies. Kudos to my newest guest blogger Susan Harris for her post below explaining exactly why being a corporate blogger can be fun. She hits all the relevant points (how she coaxes posts out of the staff, how she finds guest authors, etc.).

Agile Marketing in B2B

Buzz Marketing for Technology

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. On topic of agile marketing is what some have called newsjacking, which means responding quickly to news items of the day. Market trigger : We knew that the U.S.

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20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. 5 General Digital Marketing Stats. combined.

8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. It’s good to set up filters to prevent spammers from visiting your website (subsequently throwing off your marketing data). The filter verification feature of GA can help marketers test various filters before applying them. While most digital marketing advisors place high value on traffic, what really matters are conversions.

Why Content Marketing Fails

Spin Sucks

Before I talk about why content marketing fails, I want to talk about Barbie. All that said, I’m not here to hold up Barbie Magazine as an example of a content marketing win. I’d argue if you’re thinking about doing your content marketing in the style of Barbie Magazine , you’re looking at exhibit A of why content marketing fails. This is how content marketing wins.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

The Problem with Marketing Automation

Spin Sucks

Freed from the shackles of working for marketing automation companies and agencies, I can finally come clean about the truth behind the highly touted and sought after software. There are two very big ideas that are core to the pitch of marketing automation. You’ll Love Marketing Automation. I’m not against marketing automation. By Michael Shearer. Fat chance.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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Out With the Old: Rethink Your Content Marketing Strategy

Spin Sucks

Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. The post Out With the Old: Rethink Your Content Marketing Strategy appeared first on Spin Sucks.

The Hottest Trends In Digital Marketing Automation

Spin Sucks

By choosing the right marketing automation software for your business, you will find success at driving leads and making sales. The post The Hottest Trends In Digital Marketing Automation appeared first on Spin Sucks. Related Stories The Problem with Marketing Automation Is Marketing Automation Cheating or Just Slightly Creepy? Mollie McDonnell has more.

Top Marketing Trends for 2013

yMarketingMatters

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage. Marketing Must be Integrated.

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Marketing Predictions for 2015

Mindjumpers

The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Peer-to-peer marketing has a natural home in local communities. Sarah Mitchell.

Three Influencer Marketing Secrets to Drive Traffic

Webbiquity SMM

But though the practice of influencer marketing —driving content by leveraging influencers—has been around for awhile, you may not have fully capitalized on this powerfully effective way to increase your website’s social media traffic, links, and search visibility. Guest post by Tim Brown. When was the last time you clicked on an ad on social?” I asked. Blank stares. Blog comments.

3 Tips for Using Social Media for B2B Marketing

Webbiquity SMM

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Here are three tips for using social media more effectively in your B2B marketing. Social Media Marketing content marketing institute Hootsuite Larry Altonn

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The Psychology of Marketing: Nine Tools You Need

Spin Sucks

Today’s marketers need to both understand the long-standing psychological principles that affect reader engagement and the newer tactics that allow you to use those principles more effectively. The post The Psychology of Marketing: Nine Tools You Need appeared first on Spin Sucks. Benedict Brychta looks at the tools you need to understand and use.

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120 Marketing Tactics for Blogs

Pamorama

Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers. The steps below will help you create a content marketing strategy for your blog that ensures that you will reach your goals. Be consistent.

SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

What does this mean for marketers? SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it. Content Marketing Mobile Marketing broadcasting facebook google mms mobile narrowcasting pinterest sms twitterThey separate the two into what they call Narrowcast and Broadcast.

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Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. This move often overlaps and complements transmedia marketing and should be used that way. This Is The Future of Marketing.

7 Steps to Successful Content Marketing [Infographic]

Pamorama

Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. This form of marketing may create recognition, but it’s rejected by consumers about 90% of the time. . Marketers use content marketing for: Brand awareness (79%).

14 Dazzling Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Marketers in the U.S. will spend nearly $24 billion on online display advertising this year, and 59% of CMOs view display ads as an effective marketing channel. B2B Marketing Insider ).

Give Your Campaign Video Marketing Boost

The Realtime Report

Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm. Raise Your Profile & Increase Trust. A Positive ROI.

The Four Most Important Things B2B Marketing Must Share with Sales

Spin Sucks

We're used to sales and marketing not "speaking" to each other. What would happen if sales and marketing work closely together? The post The Four Most Important Things B2B Marketing Must Share with Sales appeared first on Spin Sucks. We're used to these two departments working independently, without one knowing what the other does. What if we change that?

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Inbound Marketing vs. Outbound Marketing [Infographic]

Pamorama

Marketing communication as a two-way dialogue emerged in response to these changes in behavior. People no longer rely solely on TV/newspaper/magazine ads, billboards, direct mail, email, banner ads, and other traditional outbound marketing channels to learn about new products. [.]. Advertising Marketing Social Media Social Media Marketing Inbound Marketing Infographics Social media marketingThe Web has empowered consumers in many ways, giving them new methods for finding, researching, and buying products.

8 Free Content Marketing eBooks

Pamorama

Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. If you’re planning to implement a new content marketing initiative or refine your current program, it can be challenging to gather ideas to meet your goals.

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Content Marketing Survey Shows Marketers Still Behind in Metrics

Spin Sucks

The seventh annual content marketing survey from Content Marketing Institute and MarketingProfs shows marketers are still behind when it comes to metrics. The post Content Marketing Survey Shows Marketers Still Behind in Metrics appeared first on Spin Sucks.

Looking Back at Weird 90s Marketing

Spin Sucks

With the incredibly vast amount of data, as well as innovative new tools such as virtual reality, today's marketing is very different from the '90s. However, there are many lessons marketers can learn from '90s marketing. The post Looking Back at Weird 90s Marketing appeared first on Spin Sucks.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. Image Credit: B2B Marketing Insider. Not quite.

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Marketing is Dead?

Spin Sucks

Marketing is Dead? In a Harvard Business Review blog post, Bill Lee claims Marketing is Dead and he’s not being cynical; he’s really serious. In fact, he quotes a study of 600 CEOs who are frustrated with their chief marketing officers. But it certainly doesn’t mean marketing is dead. Notice the traditional and new marketing tactics in that list?

Customer-Focused Content Marketing Strategy

Spin Sucks

By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on Content Shock. Content Marketing Strategy: The Devil is in the Details. Education is Key in Effective Content Marketing Strategy. By Sue Duris.

Three Innovative Ways to Market Your Product on Pinterest

Spin Sucks

Is Pinterest part of your social media marketing strategy? Emily Connor has some tips to help you master Pinterest marketing. The post Three Innovative Ways to Market Your Product on Pinterest appeared first on Spin Sucks. How do you use Pinterest for your business?