Adam Sherk

The Best Social Media Analytics Tools for Publishers

Adam Sherk

Spike from NewsWhip is well-suited to news sites with good functionality for both journalists and marketers. Rival IQ is becoming popular for competitive analysis in social and other marketing channels.

8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Related posts: Search Marketing Dwarfs Social Media in Interactive Marketing Budgets. My Top Posts of 2012 on Inbound Marketing and Audience Development.

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Trending Sources

Link Building Tactics for Publishers

Adam Sherk

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves.

5 Ways that Social Media Impacts SEO

Adam Sherk

Ultimately it is about establishing things like trust, credibility, popularity, influence and topical authority, all of which are good for both SEO and social media marketing. I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Is LinkedIn the New Old Boys Network?

Adam Sherk

That’s interesting in and of itself, as marketers sometimes (over) generalize that men prefer Twitter while Facebook is more appealing to women. According to the new Pew Internet study Social Networking Sites and our Lives there are nearly twice as many male LinkedIn users as female.

5 Good Ideas for News Media Facebook Pages

Adam Sherk

Recently NPR shared a case study on Nieman Journalism Lab showing how they used geotargeting on their Facebook page to specifically target users in one local market, Seattle. What are news organizations doing to increase user activity and engagement on their Facebook pages?

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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

For businesses engaging in content marketing a more in-depth research and planning process is usually required, as content is often produced on a smaller scale and potentially with higher stakes.

MLB Teams on Twitter and Facebook: Two-Year Growth Rates

Adam Sherk

This might partly be a large market getting more active or perhaps all the attention around the team sale has sparked more fan interest. With a new baseball season underway I thought I’d check in on the 30 MLB teams on Twitter and Facebook. Which teams are seeing the most growth?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts

Adam Sherk

As a marketer I appreciate the use of a call to action to increase activity and engagement. Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post.

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Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

Being required to do cold-call follow-ups as a junior employee was one of the main reasons I gravitated toward other forms of online marketing as soon as they started to emerge.

Official Publisher Profiles on Digg One Year Later: Followers up 720%

Adam Sherk

NBC Targets Local Markets on the New Digg. It has been a year since I took at look at the followers and activity of News Sites on the New Digg so I thought I would see how those official profiles are faring today.

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StumbleUpon Channels: Which Media Brands Are Doing Well?

Adam Sherk

StumbleUpon Channels are a good opportunity for publishers (and any business involved in content marketing) because they create a direct pipeline to users that are specifically interested in your content.

25 Random Observations about #MozCon Speakers

Adam Sherk

Ross Hudgens – Ross is another smart link builder and content marketer; like Richard his deck was full of specific tactics that are worth checking out. He did an excellent job breaking down the current state of semantic SEO and how marketers can take advantage of it.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

What Famous TV Catchphrases Can Teach You About Enterprise SEO

Adam Sherk

SEO missteps from well-intentioned editorial and marketing teams are just a common, which is why ongoing training and oversight are needed. This was going to be my next enterprise SEO column for Search Engine Land but then I thought twice about using it there.

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Local TV News Teams Having Fun with Pinterest

Adam Sherk

Related posts: NBC Targets Local Markets on the New Digg. While Pinterest is a natural fit for lifestyle publishers there are good opportunities for broadcast media too. Today Kim Wilson and I are leading a social media workshop for a group of local TV and radio stations.

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Better than Great: A Cure for Buzzwords and Marketing Speak

Adam Sherk

Twice in the past year I’ve covered the most overused PR buzzwords and marketing speak and press release buzzword abuse. It is fun to point out the biggest offenders but even well-intentioned marketing communicators can find it difficult to avoid them.

Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

Social media, mobile marketing and such are great additions to a large PR campaign, but a startup company with limited resources or sales experience becomes overwhelmed with what to take on. This is a guest post from Wendy Dulaney, co-founder of Easy.PR.

Editorial SEO Tactics for the Newsroom

Adam Sherk

Here are some of the key areas to address: To be clear this is not meant to encompass the full spectrum of technical, editorial and marketing components in a comprehensive SEO program.

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My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

Also a special mention for a post from 2010 that continues to bring in considerably more pageviews than anything else: The Most Overused Buzzwords and Marketing Speak in Press Releases. As another year comes to a close I thought I’d finish off with a roundup of this year’s most popular posts.

Press Release Optimization Checklist and Tips

Adam Sherk

Avoid over-use of “ marketing speak.” Press release optimization doesn’t get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals. Why wouldn’t you try to increase the search engine visibility of your press materials?

How Much is a PR Professional Worth to a Startup?

Adam Sherk

And few would argue against the importance of PR and marketing in launching and growing any new business regardless of how formalized those efforts are. While watching the film The Social Network over the weekend one scene in particular caught my attention.

Email Press Release Optimization Circa 1999

Adam Sherk

by Adam Sherk, VP Internet Public Relations, Multimedia Marketing Group. Sending press releases via e-mail can be a great marketing tool – if you do it right. The Most Overused Buzzwords and Marketing Speak in Press Releases.

Social Media News Releases Get 3x More Media Coverage

Adam Sherk

The Most Overused Buzzwords and Marketing Speak in Press Releases. Social media news releases have lots of advantages, and what’s not to like? They offer a clean, simple format that encourages companies to be clear and succinct.

Interesting Magazine and Digital Stats from Pew State of the News Media 2013

Adam Sherk

In reading the Pew Research Center’s State of the News Media 2013 there were some interesting things in the sections on magazines and digital that I thought I’d point out. Time is Doing Well Online.

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Grateful Dead Facebook Page: Great Use of Interactive Content

Adam Sherk

Thanks to Marketing Lessons from the Grateful Dead we know that the band’s approach over the years offers useful insights for marketers. Search Marketing Dwarfs Social Media in Interactive Marketing Budgets.

Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It

Adam Sherk

The Globetrotters are also a case in which you can actually use a phrase like “legendary team” without it being an overused buzzword or marketing speak. Last week I received a press release from an unexpected source: the Harlem Globetrotters.

PRFilter Shows Press Release Buzzword Abuse Still Prevalent

Adam Sherk

For more information on PRFilter see the launch press release and this video: Related posts: The Most Overused Buzzwords and Marketing Speak in Press Releases. Press release search engine PRFilter came out of beta last week.

Myths Keeping Social Media out of Regulated Industries

Adam Sherk

Give edit a voice – who would followers rather interact with, a marketing person or the actual writers of your content? NBC Targets Local Markets on the New Digg. By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur.

Can Publishers Harvest Social Media Intent in a Meaningful Way?

Adam Sherk

In search marketing extracting basic intent signals is fairly straightforward since users’ search queries often reveal their intentions. Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement.

Is Using Facebook Comments Good for Publishers?

Adam Sherk

As someone who limits his Facebook friends mainly to actual friends but who frequently reads and comments on industry and marketing blogs, for me the main concern with using Facebook Comments is the desire to keep my professional and personal lives separate.

7 Conversion Rate Optimization Tips for Publishers

Adam Sherk

Conversion Rate Optimization (CRO) is perhaps the easiest method to increase revenue without pouring extra dollars into paid marketing campaigns. This is a guest post from Paras Chopra , founder of Visual Website Optimizer.

Fewer PR Organizations Plan to Increase Focus on SEO and Social Media in 2011

Adam Sherk

The reality is quite the opposite; social media marketing and SEO are completely intertwined and each strengthens the other. The results of the Vocus 2011 PR Planning Survey are out and the number of organizations that plan to focus more on SEO and social media has declined.

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Google News Optimization Tips

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it.

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My Top Posts of 2012 on Inbound Marketing and Audience Development

Adam Sherk

Another year gone by and once again it is time for the obligatory best of the year post. These roundups may be overdone, but I enjoy putting them together because it is interesting to look back and see what made an impression.

Translation and Localization Tips for Publishers

Adam Sherk

I asked Christian to provide some tips for publishers looking to expand their presence in international markets. Once you have established which networks to target for your promotional activity make sure you are aware of local social media etiquette and which marketing techniques work. This is a guest post from Christian Arno , founder of Lingo24 , a global translation service.

Press Releases Do Get Shared on Google News

Adam Sherk

Related posts: The Most Overused Buzzwords and Marketing Speak in Press Releases. In reading a post on Google Operating System about the Most Shared section on Google News I found it interesting that a press release from NASA was among the leaders.

Free Tools for Monitoring Hot Search Trends

Adam Sherk

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement?