Adam Cohen

Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

Attention digital marketers: It’s time. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful.

Social Media Success is About The Customers, Stupid

Adam Cohen

They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. Being first to market doesn’t guarantee success, nor is it a requirement to gain success. The New Marketing Funnel (48).

Trending Sources

The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Marketing organizations are historically built around generation of “finished” content. Content Marketing Customer Engagement Enterprise Web 2.0

The Unsung Heroes of Social Media

Adam Cohen

Co-opetition in the World of Social Media Marketing (10). The Powered Social Marketing Help Desk is Open (5). Community Customer Engagement Relationship Marketing Social Media Aaron Strout Brian Solis Chris Brogan Community Roundtable Customer Relationships David Armano Jason Falls

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Professional Services at the Digital Crossroads

Adam Cohen

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. These are exciting times for anyone in the advertising, marketing and communications space.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People.

Interview: EMC Does Social Media From The Inside Out

Adam Cohen

Community Marketing Strategy Social Media EMC Enterprise 2.0 Recently I had a discussion with a client about doing social media “inside out&# – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers.

The Digital Five Tool Player

Adam Cohen

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

On Beyond Snake Oil

Adam Cohen

What’s clear to me though, is that companies need to evaluate the following when making a decision on how and where to get help to infuse social media into their marketing or other business tactics: Industry experience of the provider.

Some Brand Haiku Humor

Adam Cohen

In his continuing reign as the Kevin Bacon of Social Media, Aaron was quickly able to recruit a list of talented marketers to join in the fun. Co-opetition in the World of Social Media Marketing (10).

Down the Rabbit Hole: Super 8?s Complex Viral Campaign

Adam Cohen

What other complex marketing campaigns have you seen and liked? The marketing questions this uncovers could rival those of the plot so far…but I have to admit, I like what I see. Super 8 Viral Marketing Ramps Up (dreadcentral.com).

Social Media Does Not Exist

Adam Cohen

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. The technologies that are available influence traditional marketing tactics already. 10 Reasons Market Research is Critical to Social Media (6).

Billboard Yourself

Adam Cohen

Tags: Interactive Marketing Social Media Billboard Digital Fusion Personalization

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Social Media Chat Tuesday, July 21st

Adam Cohen

When combining social media with other interactive marketing practices, the results can magnify both. In other words, social media integrated with other forms of marketing is greater than the sum of the parts.

I Will Not Write About Old Spice

Adam Cohen

socialstacy These commercials are hilarious – I think more advertising needs to go more in the direction of what Old Spice is doing as well as Jack in the Box – their marketing is genius!

Agile Marketing in B2B

Buzz Marketing for Technology

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. Market trigger : We knew that the U.S.

B2B 83

Top Marketing Trends for 2013

yMarketingMatters

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix.

Trends 118

8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. It’s good to set up filters to prevent spammers from visiting your website (subsequently throwing off your marketing data). The filter verification feature of GA can help marketers test various filters before applying them.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. 5 General Digital Marketing Stats.

Brands 137

SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

What does this mean for marketers? SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it. Content Marketing Mobile Marketing broadcasting facebook google mms mobile narrowcasting pinterest sms twitter

SMS 129

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. And other important marketing tactics must not be ignored either.

Trends 126

5 Social Media & Digital Marketing “Must Haves” for 2016

yMarketingMatters

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. Businesses have no choice but to seriously adopt and add social media as a strong marketing channel to gain exposure exponentially.

7 Skills New Marketers Need to Succeed

Buzz Marketing for Technology

Checkout Formstack ’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital marketers prioritize their goals. You might be surprised by which marketing skills are worth developing.

Skills 144

Marketing Automation: Is Your Business Ready?

Saying It Social

So it’s that time of year where businesses go about trying to account for their 2015 marketing budgets. The post Marketing Automation: Is Your Business Ready? Content marketing Digital Marketing facebook Ian Western Marketing automation social media marketing social media strategy

Improve Your Marketing With Hashtags

yMarketingMatters

Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. Start using hashtags to improve your marketing! The post Improve Your Marketing With Hashtags appeared first on yMarketingMatters.

The 2014 Digital Marketing Ecosystem

Puzzle Marketer

For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Does the Marketing Automation tool provide any insight?

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Direct Marketing ). Marketing Think ).

B2B 140

Give Your Campaign Video Marketing Boost

The Realtime Report

Give Your Campaign Video Marketing Boost By Alexander Harrison. Whatever your size business, you need to justify every amount you spend on marketing, so the fact that video marketing often offers a positive ROI, is a point that is well worth remembering.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

The State of Digital Marketing 2015

Buzz Marketing for Technology

With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. You can’t have a high performing team with spotty skills especially in the area of digital marketing.

Skills 102

3 Marketing Metrics for Savvy Content Marketers

Convince & Convert

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is.

Pinterest Marketing for B2Bs

SocialFish

Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy.

Marketing Predictions for 2015

Mindjumpers

The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness.

120 Marketing Tactics for Blogs

Pamorama

Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers. Use marketing tactics to create visibility .

Weather-Based Marketing

Saying It Social

How to successfully use “Weather-Based Marketing” in the #Blizzard(s)2015 through AdWords, promotion of relevant products, and real-time engagement. The post Weather-Based Marketing appeared first on.

The Missing Link Between Media and Marketing

Buzz Marketing for Technology

It’s apparent that there’s a missing vital component in the quest to modernize marketing. We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years.

B2B 94