Janet Fouts

MARCH 16, 2014

Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? That last one is a trick by the way, you need to know that content marketing is a long-term strategy. The easy answer is that depends.

Content 145

Content Marketing Fashion Curation 145

Janet Fouts

APRIL 24, 2013

Last night I moderated a very interesting panel for the San Francisco American Marketing Association on marketing automation. Anyone interested in digital marketing needs to understand these concepts, whether you use automation tools or not. Content Marketing. Email Marketing. social business inbound marketing'

Marketing 134

Marketing Smart Phone FAQ Patterns 134

Janet Fouts

MARCH 9, 2016

As marketers, we often have an idea of who we believe our market to be, what they want, and what kind of messaging will work for them. But are we really just talking to ourselves? We can be too close to the product and too specific about details our audience doesn’t understand. Maybe we know […].

Marketing 70

Marketing Products Content 70

Janet Fouts

AUGUST 14, 2016

With social media marketing, we are still trying to be heard above the competition and we do repeat ourselves a lot to ensure that, but the content of the message has changed.

Social Media 75

Social Media Marketing Content Tips 75

Janet Fouts

MARCH 8, 2015

Are you intentional with your social marketing? Most marketers will say yes–or at least most of the time, and hey, nobody’s perfekt right? Because your market is there? Setting up those intentions will help you keep your marketing on track and align your messaging with your mission. Why did you choose this network?

Marketing 70

Marketing Authentication Resources Metrics 70

Janet Fouts

OCTOBER 15, 2012

It’s also a great lesson in how marketing on and offline has changed. Even the chevy ad that got such great coverage in this case, and potentially supported a big part of the marketing expenses for Red Bull. Keep consistently creating engaging content as part of your marketing program. How does that apply to your business?

Marketing 144

Marketing Eventful iPhone Report 144

Janet Fouts

FEBRUARY 26, 2015

Here are a few tips to make the time you spend working on social media marketing tasks, and your entire day, more useful to everyone. What you learn here will inform everything you do in marketing. Doesn’t your job? Don’t even get me started on Tweeting while driving… So, what to do? What kind of phrasing do they use?

Social Media 70

Social Media Marketing RSS Study 70

Janet Fouts

APRIL 13, 2011

In February Google rolled out an update to their algorithms likely directed at sites that duplicate content for article marketing as well as those that “spin&# articles (replacing phrases and words so they aren’t exact duplicates and then posting to article hosting sites). Maybe not anymore. So what’s a blogger to do?

Guidelines 121

Guidelines Widget Marketing RSS 121

Janet Fouts

AUGUST 31, 2016

Looking for free or close-to-free images to use in your blog posts and social content? Here ya go! These are not like your ordinary stock images either.

Content 77

Content Marketing Tools Tips 77

Janet Fouts

JANUARY 12, 2017

I know, I know, those new year resolutions are everywhere, aren’t they? Feeling a little overwhelmed? Guilty maybe? Yeah, I get it, but if you just pick one of these to focus on it’s a start toward a better content plan for 2017. My favorites include: Focusing on people, not channels. Actually writing down your […].

Content 70

Content Marketing Social Media 70

Janet Fouts

JANUARY 19, 2016

4 things you need to do to make 2016 the year you rock content marketing.

Content 70

Content Marketing Tools Tips 70

Janet Fouts

JULY 30, 2021

This week’s guest, Laura DiBenedetto founded Vison Marketing , an award-winning marketing agency at the age of 19, and took the marketing world by storm. Today she is known as America’s Happiness Coach and the #1 Bestselling Author of The Six Habits. Practical Tools for Bringing Your Dreams to Life.

Applications 132

Applications YouTube LinkedIn Instagram 132

Janet Fouts

AUGUST 14, 2019

We’ve been friends for years, and seen the changes in social media marketing from what used to be seen as a marketing tool to people actually want to communicate with each other, and how moving from the hustle of a marketing agency has changed his outlook on work and life.

B2B 121

B2B Publishing List Social Media 121

Janet Fouts

JULY 4, 2020

Coupling her global marketing, branding, communications, and diversity and inclusion experience, with a deep passion for social entrepreneur and leadership development, she has led key efforts to address the digital divide and build a sustainable enterprise in Senegal, West Africa.

Project 144

Project Training Education Engineering 144

Janet Fouts

OCTOBER 18, 2021

For more than 25 years, Roberta Matuson, president of Matuson Consulting , has helped leaders in highly regarded companies, including General Motors, New Balance, and Microsoft, and small to medium-size businesses, achieve dramatic growth and market leadership through the maximization of talent.

Microsoft 163

Microsoft Consultant Conversation LinkedIn 163

Janet Fouts

APRIL 11, 2020

I’ve worked in startups, marketing, social media and teaching mindfulness, emotional intelligence and positive psychology. Social media marketing and business strategizing. I’ve been a business coach for more than 20 years. How can I help you? Here’s the link to sign up for 30 minutes of time on my calenda r. Leadership. Remote work.

Exercises 127

Exercises Startup Class Training 127

Janet Fouts

OCTOBER 25, 2019

He is CEO of Marketing Insider Group , where he has worked with more than 75 brands in building effective content marketing and employee activation programs.

LinkedIn 103

LinkedIn Buy Influencer Groups 103

Janet Fouts

AUGUST 27, 2018

I’ve been known as a digital marketer for well over 20 years. Social media is an amazing marketing channel and I love the challenge and constant learning curve. I’ve often coached people in how to take a mindful approach to how they market and run their businesses. We all deserve to experience a rich and satisfying life.

Social Media Management 104

Social Media Management Team Meeting Study 104

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. People who like to take surveys sign up to take surveys, but is that really your actual market? Listening mindfully.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

SEPTEMBER 16, 2014

As marketers we are often focused on the end goal, to make our product appealing to consumers. One third of the US market wanted chunky tomato sauce and it wasn’t even on the supermarket shelves! When Prego released a chunky sauce they took over the market. What’s that got to do with social networks? Probably not.

Social Media 153

Social Media Focus Group Research Social Networking 153

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. People who like to be in focus groups or take surveys sign up, but is that really your actual market? Listening mindfully.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Janet Fouts

MARCH 28, 2021

Often, in marketing and politics especially, “authenticity” just doesn’t ring true. Authenticity, it’s one of those words bandied about a lot, isn’t it? It’s added like frosting or showers of glitter to create a feeling of trust and familiarity.

Authentication 155

Authentication Resources LinkedIn Instagram 155

Janet Fouts

SEPTEMBER 12, 2015

US: #1 Marketing for Small Business. #1 1 Direct Marketing. #9 9 Marketing. #15 15 Marketing and Sales. #20 Canada: #1 Direct Marketing. #8 8 Marketing. #10 10 Marketing and Sales. #12 Old school marketing is on it’s way out. Welcome to Mindful Social Marketing.

Small Business 70

Small Business Authentication Newsletter Discount 70

Janet Fouts

JULY 16, 2015

I have long held that corporations often overlook the most valuable source of marketing content–their own employees. Marketing, PR and Legal all conspire to restrict access to marketing channels to control the messaging. Why is this?

Content 70

Content Google Company Marketing 70

Janet Fouts

DECEMBER 27, 2011

She’s smart, she says it like it is, and her insights on business and marketing are spot on. Naomidunford Naomi is one smart marketer. She calls herself a “micro business marketing consultant”meaning she loves to help small companies get the most out of their marketing without spending a ton of money doing it.

Blogger 152

Blogger Real Estate Radian6 Wiki 152

Janet Fouts

AUGUST 5, 2016

Instagram just released an update that appears to be taking on Snapchat for the hearts and minds of the 18-34 year old market in the US. And if that isn’t your age bracket or the age of your market, do you care? Stats via Snapchat) But will it? Let’s see. Introducing Instagram Stories from Instagram What […].

Instagram 70

Instagram Marketing Social Media 70

Janet Fouts

MAY 7, 2016

An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor.

Guidelines 70

Guidelines Influencer Brands Facebook 70

Janet Fouts

AUGUST 29, 2011

Creating a social media plan has to be very specific to the needs, resources and market of the business who needs it. Think about your marketing plan (tell me you have one). Nobody creates a marketing plan without a lot of work right? Evaluate your market. Not a very efficient way to market your business… 4.

Social Media 144

Social Media Resources Course Social Networking 144

Janet Fouts

OCTOBER 9, 2014

It may be tempting to fill in the calendar with all the marketing info you possibly can and call it a day. The remaining 25% can be about you, though it still should be useful and valuable information not canned marketing speak, and that 25% can certainly be planned out in a content calendar! All good right? Yes and no.

Content 139

Content Curation HootSuite Template 139

Janet Fouts

FEBRUARY 11, 2013

Some CEO’s can’t create content either, and they let their marketing person do it for them. After managing a community, digging out answers to questions from the engineers, marketing and the CEO don’t you think your community manager knows about your brand? Not always. They are an integral part of the team.

Communities 141

Communities Jive Content Meme 141

Janet Fouts

APRIL 27, 2014

I’m a digital marketing strategist. I can help you with SEO, Facebook, Twitter or Google Ads, WordPress or general consulting about social media and digital marketing. The organization has given out over 8500 loans to start their own businesses and for the Devadasis, a way to stand proud as entrepreneurs. social business'

Consultant 139

Consultant Startup WordPress Education 139

Janet Fouts

MARCH 2, 2018

Users don’t want to see spammy marketing content. And for publishers and brands? Bottom line? Brands and publishers need to listen to the reason facebook says they did this in the first place. Recent updates to organic reach reporting.

Feed 117

Feed Feedly Facebook Publishing 117

Janet Fouts

AUGUST 18, 2014

It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. I recently had an issue with a purchase at Whole Foods market. No big deal really, but I expressed my disappointment online.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Janet Fouts

FEBRUARY 27, 2013

It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. His sleeves were rolled up. His tie was loose. He swore. It was all public.

Social Media 142

Social Media Survey Loyalty Apple 142

Janet Fouts

JULY 28, 2013

The Inbound Marketing Summit starts in San Francisco on Tuesday and the line-up of speakers looks fantastic. The days of canned presentations where we hear the same old blah, blah, blah we heard at the last 3 conferences just isn’t going to draw a crowd anymore.

Conference 133

Conference Feed Feedly Social Media 133

Janet Fouts

DECEMBER 10, 2013

Businesses flocked to both networks and created free accounts to market their wares as well as paying a nominal fee to get their content in front of interested users. Many businesses have shifted to using social sites as customer support venues, marketing platforms and communities.

Social Media 150

Social Media Small Business Startup Communities 150

Janet Fouts

AUGUST 26, 2016

The fe3ar of missing out and the influence of our friends and connections is a powerful tool for businesses to market to us. Are we still in high school or what?

Influencer 70

Influencer Tools Marketing Tips 70