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  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 12, 2011
    [Marketing] Social Media Marketing and Darwin: Evolution or Irrelevance
    Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. As a marketer, how do you possibly compete for attention within this constant stream of information? How do you speak to consumers who don’t want to hear traditional marketing messages? Marketers can no longer program consumers with advertising; instead, now your imperative is to attract people through unique content and authentic brand experiences.
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, JULY 2, 2011
    [Marketing] Smartphone Apps: Smart Marketing Or Fad?
    They are becoming more and more popular and present themselves as an awesome way for businesses on the go to take advantage of mobile marketing. I certainly don’t think mobile marketing is going anywhere. I think, at least, for the near future, you can bet on smartphones to be influential in the mobile marketing arena. You can always redirect your mobile marketing efforts later if the trend changes or migrates to new devices.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 21, 2010
    [Marketing] The 4 P’s to Social Media Marketing
    Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing. 4 Launch them using all available S ocial Media - think Inbound Marketing by Brian Halligan and Dharmesh Shah.
  • MINDJUMPERS  |  MONDAY, NOVEMBER 26, 2012
    [Marketing] How to Reach Social Success with Contextual Marketing
    Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. The value of contextual marketing. The challenge for global brands to keep an Always On-strategy is to get the context in place across local markets.
  • MINDJUMPERS  |  TUESDAY, NOVEMBER 27, 2012
    [Marketing] The Importance of Content Marketing When Building SEO Strategies [Infographic]
    Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place. Content Marketing: Dos and Dont’s [Report].
  • WEBBIQUITY SMM  |  MONDAY, AUGUST 5, 2013
    [Marketing] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). 93% of marketers use social media for business.
  • DIRECT MARKETING OBSERVATIONS  |  FRIDAY, APRIL 17, 2015
    [Marketing] What’s the Sweet Spot for Content Marketing?
    As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants. What I do know is that the content marketing game is drastically shifting. We choose to consume it and marketers “hope” you consume it.
  • YMARKETINGMATTERS  |  WEDNESDAY, JANUARY 23, 2013
    [Marketing] 6 Tips to Make Your Email Marketing More Effective
    Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based email marketing as a positive replacement for direct mail. So as a permission-based business email marketer, what can you do?
  • SHERRILYNNE STARKIE  |  SATURDAY, JUNE 15, 2013
    [Marketing] Fireworks Factory: a new concept marketing conference
    The intimate venue, Galiano Inn and Spa, and the small group of senior marketing professionals provided an opportunity to really get to know people through thoughtful discussions of our own experiences, both the wins and the epic fails. Featured Headline Marketing BC conference Fireworks Factory Galiano Island I was lucky enough to be invited to the first-ever Fireworks Factory conference held on Galiano Island , British Columbia.
  • THE REALTIME REPORT  |  TUESDAY, DECEMBER 27, 2016
    [Marketing] How To Start A Mobile Marketing Strategy
    How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? Here is how you can embark with a successful mobile marketing strategy. App Based Mobile Marketing. That is why you should certainly consider app-based mobile marketing. SMS Marketing. There is no better way to advertise a new product, service or deal than via SMS marketing. In-Game Marketing.
  • THE REALTIME REPORT  |  THURSDAY, DECEMBER 27, 2012
    [Marketing] How To Use Influencer Marketing To Launch A New Product
    This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently I spoke with 10 marketing and communications pioneers who have built strong influencer programs over the last year. Evy Wilkins is VP of Marketing at Traackr.
  • MINDJUMPERS  |  TUESDAY, DECEMBER 18, 2012
    [Marketing] Content Marketing on Chinese Micro Blogs
    Meanwhile teaching, she has held a position as marketing planner at Chendu Media Group. She has always been interested in social media marketing, in particularly in its development in China. But they often don’t realize that they are part of one of the most booming social media markets. However, they have expanded at an average rate of about 40% annually, currently penetrating more than 50% of the market with close to 300 million users in total.
  • THE REALTIME REPORT  |  FRIDAY, OCTOBER 26, 2012
    [Marketing] The 5 Elements Of Successful Influencer Marketing Programs
    Businesses have always understood that word-of-mouth marketing is one of the most powerful ways to shape opinions and drive awareness, preference and sales. “Influencer marketing” is simply the new, fancy way to describe word-of-mouth. The difference now: the spread of influence is directly measurable, and there are all kinds of tools designed to help you identify and manage influence marketing programs. Want to learn more about influencer marketing?
  • AGGREGAGE  |  MONDAY, JANUARY 31, 2011
    [Marketing] Marketing via Aggregation, Filtering and Curation – Tools and Resources
    How Marketing Might Want to Aggregate, Filter, Curate, Publish and Distribute. Before you start to look at all the different approaches, marketing professionals should be thinking about what exactly would make sense. Content Curation – The next wave of B2B marketing? What the Future Holds for B2B Social Media Marketing. Why Content Curation Could be the Best Marketing Idea in 2011. Content Marketers: Are you a Teacher, a Curator, or a Pundit?
  • SOCIALFISH  |  THURSDAY, FEBRUARY 18, 2016
    [Marketing] Top Tools for Mobile Marketing
    The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. Okay, so you’re ready to launch a mobile marketing campaign for your nonprofit. No matter how big or small your nonprofit, these mobile marketing tools will help your organization “go mobile”.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, FEBRUARY 12, 2013
    [Marketing] SEO Or Marketing?
    For starters, if you don’t see SEO as an intrinsic part of your overall marketing efforts, then there is a disconnect somewhere. The goal of marketing is to increase your bottom line. That’s why you have a marketing strategy. If you approach SEO correctly, you’ll start to see every page of content you create as a part of your overall marketing initiatives. Marketing and SEO go hand in hand. It’s a complete online marketing strategy.
  • IDACONCPTS  |  MONDAY, JUNE 13, 2011
    [Marketing] Revisiting The Online Marketing Suite
    In this independent report, Forrester Research shows how marketers who use an online marketing suite are able to solve these challenges with a centralized data hub. Forrester Research Viral marketing web analytics forrester research joe stanhope Joseph StanhopeHere’s another great ?independent independent report from Joe Stanhope from Forrester Research.
  • WEBBIQUITY SMM  |  TUESDAY, OCTOBER 16, 2012
    [Marketing] 87 More Vital Social Media Marketing Facts and Stats for 2012
    Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. 91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. Marketing Charts ).
  • WEBBIQUITY SMM  |  MONDAY, APRIL 29, 2013
    [Marketing] Lessons from HubSpot’s State of Inbound Marketing Report
    HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Inbound marketing (a subset of though not to be confused with web presence optimization ) is big, and growing. • Companies spend, on average, about a third of overall marketing budgets on inbound tactics. •
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Marketing] B2B Marketing needs a stronger Why
    Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. And I would argue this is exaggerated even more when it comes to B2B Marketing. Ok so now that I depressed you – lets talk about what I have been thinking B2B Marketers need to do.
  • IDACONCPTS  |  FRIDAY, JUNE 8, 2012
    [Marketing] 4 Simple and Easy Email Marketing Providers
    Email marketing is seeing a bit of a resurgence lately. An effective email marketing campaign can create lucrative results when used properly. The best way to do that is get acquainted with the various email marketing providers to see which one will be the best fit for your needs. That’s why we put together a list of 4 email marketing providers that cater to simplicity and are inexpensive with starter options. Campaign Monitor markets to designers and their clients.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, AUGUST 16, 2012
    [Marketing] Offsite Content Marketing
    Content marketing can take place on your website or offsite. In fact, for the best results you should incorporate both onsite and offsite marketing strategies. But where do you find your offsite content marketing sources? Here are 4 suggestions for offsite content marketing, places where you can publish your content or have others publish content on your behalf. You can write guest content for other bloggers within your niche or that serve the same market.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, JULY 8, 2008
    [Marketing] What Traits Define a Social Media Marketer?
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? What skills, though, do successful social media marketers have that put these individuals above the average (or addicted) social media user, and better yet, above the traditional marketer?
  • WEBBIQUITY SMM  |  TUESDAY, JULY 24, 2018
    [Marketing] Seven Key Categories of Social Media Marketing Tools
    Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Here are seven categories of tools that will help companies optimize social media marketing efforts as well as assisting with employee advocacy, customer services, and other business functions. Facebook Marketing Tools.
  • SOCIALFISH  |  FRIDAY, OCTOBER 7, 2011
    [Marketing] Mapping Facebook for marketers
    Platlas is a clickable map (“atlas”) of Facebook, created by Carrot Creative , which allows you to visualize – as a marketer – all of the different ways that people interact with Facebook. As we all know, Facebook is crazily complex and annoying in a million ways – but since your people are on it, you gotta be there.
  • SHERRILYNNE STARKIE  |  THURSDAY, NOVEMBER 7, 2013
    [Marketing] Video: content marketing conference presentation
    The goal was to give the union members a report on the progress of a content marketing program we are running to improve member engagement and further the organization’s change objectives. events Featured Headline public relations Social Media conference speaker Content marketing engagement Sherrilynne Starkie UA Canada I was asked to speak at the UA Canada national conference in St John’s Newfoundland a few months ago.
  • WEBBIQUITY SMM  |  TUESDAY, AUGUST 23, 2016
    [Marketing] The Five Best Pinterest and Instagram Marketing Tools
    Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. 3: The Nine Best Facebook Marketing Tools. #4:
  • MINDJUMPERS  |  THURSDAY, AUGUST 12, 2010
    [Marketing] 5 Tips for E-mail Marketing Deliverability
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Five Digital Channels For Word of Mouth Marketing 5 Quick Tips: Take Your Corporate Blog to the Next Level » 5 Tips for E-mail Marketing Deliverability Posted by Marlene Friis Aug 12th, 2010 Tweet In our present society where the Internet has become one of our most important tools, many people seem to forget what we can actually achieve by utilizing e-mail marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 9, 2009
    [Marketing] 5 Tricks to B2B Marketing Socially
    Then how do B2B Marketers use that content with Social Media to do the same – here are 5 tricks to Marketing B2B content socially … 1) Tell good Stories – You have a new kind of marketing evolving now – a marketing that is driven by good stories. I think Story Telling is going to be a huge component of the marketers tool kit going forward since the web and social media adore good stories. Spray and Pray Marketing 2.0
  • THE REALTIME REPORT  |  SUNDAY, OCTOBER 30, 2016
    [Marketing] 3 Top Internet Marketing Jobs To Watch In 2017
    3 Top Internet Marketing Jobs To Watch In 2017. For this reason, companies are searching for internet marketing professionals to give them an edge on the market. Here are three of the most sought after positions in the internet marketing world right now: SEO Specialist. Search Engine Marketing. SEM is a completely different field from SEO marketing.
  • SOCIALFISH  |  TUESDAY, JANUARY 27, 2015
    [Marketing] Direct marketing is dead. Long live direct marketing!
    ———— Direct marketing is all about communicating directly with people. This might be through a direct mail campaign, some banner advertising or SMS marketing (see GlobalMessaging for more information on this). Like most forms of marketing, direct marketing has changed over the years and the old way of doing things is most certainly on the way out. Direct marketing campaigns need to work with your marketing mix.
  • WAXING UNLYRICAL  |  WEDNESDAY, FEBRUARY 10, 2016
    [Marketing] Go For Heart Program Recognizes Heartful Marketing
    If you’re a marketer who reads the lovely Shonali Burke’s tomes on Waxing UnLyrical and beyond, then you’re probably managing daily disruption, following thought leaders as they jump to SnapChat (and wondering why), watching podcasters use Blab to video an audio, all the while trying to meet client demands. That’s life as a public relations marketer; hence, our announcement of the “Go for Heart” program of The Heart of Marketing podcast. What is Heart Marketing?
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, SEPTEMBER 12, 2013
    [Marketing] Creating Online Marketing Personas
    One of the growing interests among serious Internet marketers is the task of creating personas. This is an important task for many marketers because it tells you who your audience is. You would get your online marketing started on the right track if you created a profile of each of the personas your company serves. Your marketing will go a lot more smoothly. Small Business Internet Marketing online marketing personas
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, JUNE 10, 2012
    [Marketing] Market Segmentation To Older Facebook Users
    When Internet marketing first started picking up speed (back in the 1990s), few marketers thought about market segmentation. Market segmentation has been an important marketing principle for most of history. It’s the idea that you tailor your marketing message to the audience. One way is to build a Facebook page that appeals to the interests of the market. You can do the same thing with e-mail and other marketing tactics.
  • VISUALLY SM  |  TUESDAY, FEBRUARY 3, 2015
    [Marketing] A Framework For Real-Time Content Marketing
    While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation. The following list serves as a high-level framework for real-time marketing and publishing, to help you get started with your overall strategy and approach. Because your audience is always online and active, it is only common sense that marketers should also be present in their online efforts.
  • THE REALTIME REPORT  |  FRIDAY, AUGUST 22, 2014
    [Marketing] Realtime Marketing: How To Plan For The Moment
    This is a guest post by Matthew Yeoman of the Devumi.com Social Media Marketing blog. When realtime marketing works, it’s because you have something much bigger than you doing your marketing for you. It’s simple: if many people are already interested in a particular event, and you create a realtime marketing campaign that is centered around that event, the public awareness associated with the event benefits your marketing efforts.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, AUGUST 24, 2011
    [Marketing] Three Internet Marketing Tools That Play Well Together
    Successful Internet marketers know you can’t stick to one tactic online and hope to succeed. Today’s post is a highlight on three online marketing tactics that have been proven to work over and over again for most marketers who try them. Those tactics are: E-mail marketing. E-mail marketing – One of the first online marketing strategies to grow into a powerhouse. These three online marketing strategies are a powerful combination.
  • JANET FOUTS  |  SUNDAY, MARCH 16, 2014
    [Marketing] Content Marketing and Social Business
    Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? That last one is a trick by the way, you need to know that content marketing is a long-term strategy. The easy answer is that depends. It depends on what your goals are and how you plan to measure your success.
  • YMARKETINGMATTERS  |  SUNDAY, OCTOBER 18, 2015
    [Marketing] Video Marketing For Your Business
    This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. Video ads will bring your marketing efforts to the next level!
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, AUGUST 30, 2012
    [Marketing] The 4 Pillars Of Viral Marketing
    That being said, I’d like to present you with the 4 pillars of viral marketing. Viral marketing is difficult to plan. It’s better to focus on the pillars of viral marketing. Viral Marketing content marketingGoing viral is one of the hardest things to do online. You don’t have to get your content in front of everyone online to go viral. All you have to do is get it in front of the right people.
  • PWB MARKETING BLOG  |  FRIDAY, APRIL 13, 2018
    [Marketing] Zuckerberg: A Marketers Take
    I listened to some of the testimony, as well both out of personal curiosity, and as a marketing professional who uses Facebook (and other social media advertising). We have legislators suggesting policy changes who don’t have the slightest clue how social media works for marketers. It’s a long-held truth in marketing media planning that eliminating waste is a key to campaign success. So, when we were marketing weight loss surgery, all we needed was your height and weight.
  • JANET FOUTS  |  TUESDAY, DECEMBER 30, 2014
    [Marketing] Just get us the Millennials! #Marketing #Fail
    “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Simply basing marketing on demographics alone is simplistic and patronizing. Let’s take a more mindful approach to marketing, especially through social media. Are you ready to market online?
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, OCTOBER 2, 2014
    [Marketing] Is Your Marketing Strategy Flexible?
    Now, marketing isn’t warfare, but there is a real similarity in the idea that strategy has to be flexible. In marketing, this happens when a PPC campaign is cherished despite results, or when a slogan is kept even when nobody but the boss likes it. marketing tactics. mobile marketing. Online and Offline Marketing and Advertising marketing strategies marketing strategy online health strategies tactics
  • WAXING UNLYRICAL  |  THURSDAY, AUGUST 30, 2018
    [Marketing] 13 Things Content Marketers Need to Know About Email
    As a content marketer, you know how to keep the content train running. Seventy-four percent of marketers believe email is the most effective distribution channel for their content. Why is email so effective for content marketers? Here’s why so many content marketers consistently rely on it to attract and retain readers: 1. Email isn’t the only promotional tool for content marketers; social media is another option. Guest Post by Lane Harbin.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2014
    [Marketing] Where does Google+ fit into your B2B Marketing plans? [infographic]
    Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks If not, you could be missing out on a great opportunity to grow your audience.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 4, 2009
    [Marketing] Spray and Pray Marketing 2.0
    No matter how you look at things these days marketers are becoming more like publishers than ever before. And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound Marketing using SEO, Blogging and Social Media. If you are pursuing a balanced approach of Outbound and Inbound marketing – you will quickly find you have a tremendous need for content! Tags: social media Content Marketing Blogging
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JULY 18, 2012
    [Marketing] Content Marketing And Syndication
    I want you to feel free to pursue a dynamic content marketing strategy , so I’m going to share something with you that few online marketers are willing to let you know about. Article Marketing article syndication content marketing duplicate contentAre you afraid of that old pill called duplicate content? Should you be?
  • UNSPOKEN  |  THURSDAY, JULY 11, 2013
    [Marketing] Consistency: The Key to Marketing
    When people talk about consistency in marketing, they tend to focus mostly on marketing materials. That said, truly effective marketing strategies go way beyond the surface. At first blush, it may not seem so obvious why consistency in marketing materials is so critical. Geico's marketing is incredibly consistent where it counts—communicating the brand. When employing marketing via multiple channels, consistency becomes an even more powerful tool.
  • UNSPOKEN  |  MONDAY, MAY 6, 2013
    [Marketing] Social Media Marketing: You’re Doing It Wrong
    Social Media Marketing: You’re Doing It Wrong. While browsing the web recently for news and how I could translate stories I read into blog topics, I found an article titled Social Media Marketing: Get Out Now, You’re Doomed to Fail. I was surprised to read this, because in my experience, many companies have had success with social media marketing; plus, it’s virtually free. Social media marketing can put previously unknown businesses on the map.
  • SOCIAL MEDIA NETWORK MARKETING  |  SUNDAY, AUGUST 30, 2009
    [Marketing] Database marketing is used by most Marketers
    One of the most successful forms of marketing used by marketers is database marketing. Database marketing is essentially about sending targeted promotions to any segment of the customer and prospect lists and measuring the value of each individual customer and tracking the promotional efforts, measuring responses, purchases, and the return on investment for the spent on the promotional efforts. Database marketing is also a way of organizing the whole marketing process.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, MAY 27, 2015
    [Marketing] Content Marketing Caution
    His advice on the Marketo Blog – Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing – is good advice for anyone creating content for internet use. What Can Marketers Learn From This? Content marketing is a profitable investment because it does so much for your business, but occasionally something will surprise you — who would think a quote from a press release would result in a DMCA takedown?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 23, 2010
    [Marketing] Going Mobile with B2B Marketing
    As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3 Once you have that you are good to go but there is an art to getting them to sign up in the first place and that has to do with content marketing. Related posts: Why is Google Scared and What it means for B2B Marketing!
  • SMALL BUSINESS MAVERICKS  |  MONDAY, MARCH 30, 2015
    [Marketing] Zombies, Online Marketing, and Survival
    While the zombie apocalypse isn’t a reality, online marketing is, and there are actually striking similarities. This is a quote from A Survival Guide for the Overwhelmed Online Marketer from Search Engine Journal’s SEO 101 Series. I honestly can say I’ve never equated online marketing with a zombie apocalypse, but I sure see overwhelmed online marketers and it is true that if you don’t keep up with it you will be left behind.
  • MINDJUMPERS  |  THURSDAY, AUGUST 9, 2012
    [Marketing] Social Media Marketers: Time to Get Personal
    Editorial Planning for Facebook Marketing. Community Management Marketing & Communication Social Network American Airlines Brand Ambassadors brand identity brand loyalty Crisis management Facebook Nicki Minaj Persona Social Media Virgin MobileTweet. On our blog, we have written about the journey of making the extensive amounts of Big Data reveal as well as increase the social ROI. This is of course paramount to making the wheels of the bus go round.
  • MINDJUMPERS  |  MONDAY, JUNE 25, 2012
    [Marketing] Report: Social Marketing Is More Than Just Likes [Report]
    Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.
  • WAXING UNLYRICAL  |  FRIDAY, APRIL 17, 2015
    [Marketing] Content Marketing: Without Community, It’s Only Half the Equation
    If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. Scene: your client is super-excited about its new content marketing program (that you’ve been hired to design, and implement). But you’re probably not approaching content marketing the social PR way.
  • FIREBELLY  |  MONDAY, OCTOBER 12, 2015
    [Marketing] Top 9 LinkedIn Social Media Marketing Groups
    Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. Social Media Marketing 2.1. Digital Marketing: Social Media, Search, Mobile & More.
  • ENGAGING BRAND  |  MONDAY, OCTOBER 6, 2014
    [Marketing] 506 – Marketing Insights For Targeting LGBT market
    How do you create a marketing campaign that appeals rather than patronises a market sector? That was a question sent in by a listener who recognised that the LGBT market was underserved in her market. She wanted to reach out BUT worried about how to do it authentically and wanted the best LGBT marketing tips and strategies. Is the LGBT a specific market – should we treat it differently? Why LGBT marketing is about just making everything pink!
  • SHERRILYNNE STARKIE  |  SATURDAY, JANUARY 11, 2014
    [Marketing] Use an editorial calendar for content marketing
    If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. An editorial calendar not only improves the organization of content marketing initiatives overall, it provides the broad overview required for smart strategy. Content Marketing Editorial Calendar Template 2014.
  • MINDJUMPERS  |  TUESDAY, OCTOBER 19, 2010
    [Marketing] Engagement Marketing: Owned, Earned, and Paid Media
    Like Mindjumpers, he is associated with Social Marketing Forum. In fact, if you read marketing blogs, you will come across them all the time. Engagement marketing success comes from understanding it’s core basics: earned, owned, and paid media. These terms are fairly new buzz words for marketers looking to attract customers in new ways, and they are on the cutting edge of where engagement marketing will be in the future years.
  • WEBBIQUITY SMM  |  MONDAY, SEPTEMBER 16, 2013
    [Marketing] Five Marketing Metrics that are Definitely NOT “Worthless”
    Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. ” Of course it’s true that, ultimately, any marketing tactic has to show business results (higher sales, lower costs, or some combination thereof).
  • THE REALTIME REPORT  |  MONDAY, DECEMBER 11, 2017
    [Marketing] Influencer Marketing – Weighing The Do’s and Don’ts
    Influencer Marketing – Weighing The Do’s and Don’ts. Influencer marketing has become a go to digital marketing solution. However, influencer marketing has its pros and cons. Here are a few do’s and don’ts, so that you don’t make a mistake when it comes to influencer marketing. While this seems counter intuitive, the reality is that the power of influencer marketing is based on its return on investment.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, MARCH 20, 2012
    [Marketing] Smart Small Business Internet Marketing Through Pinterest
    When ‘pinning’ content, you can add a description, and like most social media sites, you can also include keywords using the hash (#) symbol, for example, #Pinterest, #marketing. For small businesses, this is a perfect online marketing tool since the playing field is equal, no matter how big the business. Small Business Internet Marketing Pinterest social media marketing
  • PAMORAMA  |  SUNDAY, OCTOBER 28, 2012
    [Marketing] Social Media Marketing Has a Major Influence on Moms’ Buying
    Want to market to socially-savvy moms? Presented at the Marketing to Moms Conference in Chicago,“How Moms are Using Social [.]. Social Media Computing Embrace Social Media Facebook Marketing Marketing To Moms Media Marketing Media Platform Photo Sharing Pinterest Purchase Decision Social media marketing Social Media Platform Software Trust Social Using Social Media92% of them buy products based on social media recommendations.
  • SHERRILYNNE STARKIE  |  SATURDAY, FEBRUARY 16, 2013
    [Marketing] Content marketing: feeling ripped off?
    Your content marketing program is taking off. Headline Marketing Social Media Content marketing Google Ottawa Plagiarism WhoisYou’ve spent the time, resources and effort required to develop original, compelling stories, videos, podcasts and photographs and it’s starting to pay off in terms of website traffic, enhanced reputation and sales enquiries. Good for you. Then you notice that someone, a competitor even, is ripping you off!
  • WEBBIQUITY SMM  |  TUESDAY, JULY 14, 2015
    [Marketing] 31 Sensational Social Media Marketing and PR Stats and Facts
    Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing.
  • WAXING UNLYRICAL  |  FRIDAY, APRIL 15, 2016
    [Marketing] 7 Pillars of Solid Influencer Marketing Programs
    As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. It’s usually at least some combination of the first two, but if you’re not clear about what it is you’re looking for, your influencer marketing program will be off to a rocky start. But I don’t need to have signed up to know one thing: this company is not engaging in true influencer marketing.
  • SOCIALFISH  |  TUESDAY, JANUARY 28, 2014
    [Marketing] Social Media Marketing Primer
    Great slide deck by my bud Todd van Hoosear with a ton of explanations of the basics. Social Media and the Business Imperative from Todd Van Hoosear. ———– This post contains a slide deck. Click through if you can’t see it – it’s worth it.
  • CODY WARD  |  TUESDAY, JUNE 26, 2012
    [Marketing] The 6 Step Inbound Marketing Process [Infographic]
    I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. According to their website, Impact Branding & Design is a “Creative team of inbound marketing professionals that develop and execute highly effective online marketing campaigns.” ” The Inbound Marketing Process infographic can be found on their original blog post here.
  • JANET FOUTS  |  SUNDAY, JANUARY 28, 2018
    [Marketing] What’s the best social media marketing tool for scheduling your updates?
    With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. If you’re on the lookout for a social media marketing tool, or feeling displeased with your current one, read on for an in-depth look at some of the top social media tools on the market. If you work on your social media marketing with a team, collaboration tools can come in very handy.
  • WEBBIQUITY SMM  |  TUESDAY, AUGUST 12, 2014
    [Marketing] The Complete Guide to Google+ for B2B Marketing [Infographic]
    This is particularly so in marketing. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. This infographic below will have you on track to G+ B2B marketing success. About the author: Dave LJ is a financial expert who also studies and writes about social media’s use in business and marketing efforts. Google+ Social Media Marketing Dave Landry Google infographics
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 17, 2013
    [Marketing] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics? What pitfalls should content marketers avoid? What Can Disney Teach Manufacturers About Marketing? by Industry Market Trends.
  • SOCIAL EMAIL MARKETING  |  SATURDAY, FEBRUARY 21, 2015
    [Marketing] Email marketing: the integrated email marketing view
    Two digital marketing “techniques” have stood the test of time: email marketing and search engine marketing. Since over a decade marketers get confronted with a multitude of new channels people use to interact with business. Even if today’s customer is channel-agnostic, email marketing de facto. Email marketing Integrated marketing
  • IDACONCPTS  |  WEDNESDAY, DECEMBER 15, 2010
    [Marketing] 10 Strategies of Push-Pull Marketing for Your Online Business
    If you want your online business to be successful then you need to actively market your business. An introductory marketing class will teach you that there are two basic options for marketing: push and pull. A smart online business marketing strategy is to use both types of marketing at the same time. Push and Pull Marketing. The two different types of marketing are: 1. Push marketing : This is marketing to push your product to the market.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, NOVEMBER 3, 2015
    [Marketing] 3 SBM Internet Marketing Mainstays
    When it comes to marketing a small business online, there are certain tactics that appear to stick around. These online marketing tactics are not anything new, and they seem to be important enough that the end of nowhere in sight in terms of their viability, effectiveness, and importance in the small business Internet marketing arsenal. Social media marketing – The Web by nature is social.
  • ARI HERZOG  |  THURSDAY, JUNE 16, 2011
    [Marketing] How Obama Sets Online Marketing High
    It has nothing to do with Obama himself, other than the fact that his team was the first to use online marketing strategies effectively in the execution of a presidential campaign. The big story from the 2004 election was the use of 527 groups, the big story from the 2008 election was the power of online marketing as an important tool to reach voters. The online marketing industry will benefit greatly from the competitive spending that will surely follow this $1 billion campaign.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Marketing] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. We spend our marketing dollars and resources in search of ways to “one-up” our competitors. Because of these challenges, we often see brands looking to digital marketing to move the engagement and revenue needles in the right direction.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, FEBRUARY 24, 2014
    [Marketing] What Is An Integrated Marketing Plan?
    There is marketing and then there is integrated marketing. The latter involves a bit more strategy, though a simple marketing plan is not necessarily void of strategic planning. The difference is that an integrated marketing strategy is more involved. Typically, small businesses develop a website then think about how they are going to promote, or “market”, that website. That’s how you develop an integrated marketing plan.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, OCTOBER 25, 2012
    [Marketing] How Much Marketing Is Enough?
    Are they the right market for what you have to offer? Sometimes all it takes a little tweak here and there to get your marketing message on track. Whether you are seeking to promote your business through traditional marketing channels or online marketing channels, it wouldn’t hurt to evaluate your practices to see where you can make improvements. Budgets aside, there is such a thing as not doing enough to promote your business. You could always be doing more.
  • JUSTIN LEVY  |  SUNDAY, JULY 11, 2010
    [Marketing] Reviews for Facebook Marketing
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Reviews of Facebook Marketing Written on July 11, 2010 by Justin Levy in books , facebook , reviews , social media , video 3 Comments - Leave a comment! Have you had a chance to pick up your copy of Facebook Marketing yet? If you have already read Facebook Marketing , would you mind leaving a rating and review over on Amazon ?
  • SOCIAL MEDIA CITIZENS  |  TUESDAY, MARCH 23, 2010
    [Marketing] “Social email marketing” launches on Facebook
    Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio “Social email marketing&# launches on Facebook March 23rd, 2010 by Giedrius Ivanauskas Leave a reply » Share Note: This is the guest post from socialemailmarketing.eu This blog is all about the impact of social media on marketing in general and on email marketing, specifically.
  • WAXING UNLYRICAL  |  FRIDAY, APRIL 22, 2016
    [Marketing] #measurePR Recap (April 2016): Influencer Marketing
    – influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); Jason Falls , SVP of Elasticity, a disruptive integrated marketing agency; and. Twitter Facebook Google+ LinkedIn #measurePR Recap (April 2016): Influencer Marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 28, 2010
    [Marketing] Influencers vs Advocates in B2B Marketing
    According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.
  • PAMORAMA  |  SATURDAY, MAY 16, 2015
    [Marketing] 15 Fantastic Books on Social Media Marketing
    Do you want to learn more about social media marketing? New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books. Youtility: Why Smart Marketing Is about Help Not Hype. The New Rules of Marketing & PR.
  • CONVINCE & CONVERT  |  MONDAY, SEPTEMBER 28, 2015
    [Marketing] 3 Marketing Metrics for Savvy Content Marketers
    Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, AUGUST 12, 2015
    [Marketing] The Splintering of Content Marketing
    In the early days of the Internet, if you wanted to market your business online, you had just a few options: Write articles. There was no podcasting, video marketing, social media, or PPC advertising. Content marketing is not just writing articles and spreading them around the Web. What Is Content Marketing? The term “content marketing” came about in part because of the splintering in tactics. Marketers have more than just a few options.
  • SOCIALFISH  |  THURSDAY, DECEMBER 20, 2012
    [Marketing] Book Review: Stand Out Social Marketing
    This is a guest post from Mike Lewis, VP of Marketing for Awareness and author of Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence. My new book, Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence tackles this problem with next-level social marketing tactics and strategies. What is Stand Out Social Marketing about ?
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] 5 Current Internet Marketing Trends With Staying Power | Small.
    What You Can Learn From Web TV » 5 Current Internet Marketing Trends With Staying Power Trends come and go, but not all trends end up going. Mobile Search – Seriously, mobile phones have hit the market big time. Blog Marketing – Blog marketing came on strong, then it dipped. But it appears that blog marketing is experiencing a surge again. They’ll be major influences to online marketing for a long time. About Us What’s a Maverick?
  • WAXING UNLYRICAL  |  MONDAY, MARCH 30, 2015
    [Marketing] Monday Roundup: Buzz Marketing a la Spring
    So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral. Monday Roundup: Buzz Marketing a la Spring is a post from: Shonali Burke Consulting, Inc.
  • WEBBIQUITY SMM  |  TUESDAY, JULY 15, 2014
    [Marketing] The Future of Digital Marketing According to the Giants
    and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. But what do these purchases tell us about the direction digital marketing is going? Digital Marketing will be about Heightened User Experiences. Data Tracking becomes a Strong Online Marketing Asset.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, JANUARY 31, 2012
    [Marketing] How to Select an Interactive Marketing Agency
    Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. It’s very difficult for small and mid-size firms to select the right interactive marketing agency — as evidenced by how often agencies get fired, and how frequently client-agency relationships subsist at a low level of productivity and mutual satisfaction. 25 Key Criteria for Choosing a Marketing Agency. Marketers know how to talk the talk.
  • PWB MARKETING BLOG  |  MONDAY, AUGUST 8, 2011
    [Marketing] B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?
    From the top B2B marketing metrics to the most effective demand generation tactics, MarketingSherpa put together a great infographic they shared at the B2B Summit 2011. MarketingSherpa’s B2B infographic was based on data from their 2012 B2B Marketing Benchmark Study to be released later this year. In our experience, marketing programs are most effective when they’re integrated. Is your blogging strategy consistent with your offline marketing message?
  • WEBBIQUITY SMM  |  THURSDAY, MARCH 30, 2017
    [Marketing] The 23 Best Free Google Chrome Extensions for Digital Marketers
    To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. ” — Marketing Insider Group. Showcase reviews: BuzzBlogger, Marketing Insider Group. Marketing Insider Group. 3: The Nine Best Facebook Marketing Tools. #4: 7: The Six Best Google+ Marketing Tools. #8: 9: The 14 Best Marketing Automation Tools. #10: 13: The 28 Best Influencer Marketing Tools. #14:
  • CODY WARD  |  TUESDAY, OCTOBER 4, 2016
    [Marketing] Marketing Thought Leader: Vanessa Baker – Owner @ Fast Forward Marketing
    Owner @ Fast Forward Marketing. Vanessa Baker is the owner of Fast Forward Marketing in Crystal Lake, IL. We are a friendly and focused local resource for digital marketing and advertising. What brought you into the field of marketing (tell your story) and what makes you feel so passionately about it?: As marketers, we’re constantly seeking for the right tactics or channels to propel our organizations forward. Vanessa Baker.
  • MINDJUMPERS  |  MONDAY, SEPTEMBER 24, 2012
    [Marketing] Integrated Marketing: Communicating One Big Idea
    Integrated Marketing is about communicating one big idea across several media channels with one voice in order to reinforce the brand’s core message and create a greater and seamless experience for the consumer. Today’s consumers lose interest very quickly as they are looking for something beyond the marketing message and ask themselves the question: “What’s in it for me?”.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JULY 20, 2011
    [Marketing] One More Reason To Start Marketing Online
    This truly is good news for any business because the truth is you can get more effective marketing for less investment online. The benefits to marketing online are going to get better. I’m not saying you should shift your entire direct mail budget to online marketing right now, but you should be considering an online marketing plan today. postal service direct mail marketing. Direct Mail for Small Business direct mail online marketing U.S. The U.S.
  • PAMORAMA  |  SATURDAY, MAY 16, 2015
    [Marketing] 15 Fantastic Books on Social Media Marketing
    Do you want to learn more about social media marketing? New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books. Youtility: Why Smart Marketing Is about Help Not Hype. The New Rules of Marketing & PR.
  • JANET FOUTS  |  WEDNESDAY, APRIL 25, 2018
    [Marketing] Participation Marketing #MindfulSocial with @Britopian
    My guest this week is Michael Brito, a digital strategist, published author, TEDx speaker, adjunct professor, with over 20+ years of experience helping organizations break through the clutter and reach their audience with game-changing marketing programs. His new book Participation Marketing : Unleashing Employees to Participate and Become Brand Storytellers is now available on Amazon.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, OCTOBER 17, 2014
    [Marketing] Make It Fun: Gamification & Marketing
    Those two factors, fun and competition, are effective in marketing because they create engagement. The fact that you are doing something because it’s rewarding in some way goes past “playing a game” and into areas like education and marketing. If you haven’t developed an empathy map and buyer personas, your marketing doesn’t have a focus. Your marketing may use games, or it may be something entirely new.
  • WEBBIQUITY SMM  |  THURSDAY, DECEMBER 16, 2010
    [Marketing] Top Social Media and Marketing Books of 2010
    In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans. Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic.
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