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  • MINDJUMPERS  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Marketing] How to Kick-Start Your Content Marketing [Report]
    A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. Additionally, it includes insights from 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing.
  • YMARKETINGMATTERS  |  SUNDAY, FEBRUARY 28, 2016
    [Marketing] 5 Social Media & Digital Marketing “Must Haves” for 2016
    With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure. Businesses have no choice but to seriously adopt and add social media as a strong marketing channel to gain exposure exponentially.
  • PAM MOORE  |  MONDAY, JULY 9, 2018
    [Marketing] 15 Golden Rules of Content Marketing in 2018
    Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I think often times marketers over complicate what should be simple. The marketer and brand that can outlast, out market and sleep better than their competition wins. 15 Golden Rules for Content Marketing Webinar .
  • JANET FOUTS  |  SUNDAY, MARCH 8, 2015
    [Marketing] Are you an intentional marketer?
    Are you intentional with your social marketing? Most marketers will say yes–or at least most of the time, and hey, nobody’s perfekt right? Because your market is there? Setting up those intentions will help you keep your marketing on track and align your messaging with your mission. Corporate Social Media Marketing mindfulsocial Today I want you to think about your intentions for using a specific network and ask yourself a few questions.
  • SOCIALFISH  |  THURSDAY, FEBRUARY 26, 2015
    [Marketing] Can Marketing and IT Collaborate?
    Is it time to stick your marketing and your IT folks in a room and get them to hash it out? Apparently not – despite all the evidence showing that they need to. What’s the problem here? Turf wars? General disdain for each other? Inability on both sides /either side to see the strategic value in collaborating? Or… is it time to dump both, hire a CDO and build a new team? Socially driven collaboration infographic from Vanessa DiMauro.
  • WEBBIQUITY SMM  |  TUESDAY, NOVEMBER 12, 2013
    [Marketing] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. How can marketers help their organizations move from “social media marketing” to “social business”?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 16, 2010
    [Marketing] In B2B Marketing: Content is Media
    But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you have been following my thoughts on the 4 C’s of Marketing – it all starts with content. Building a solid content creation engine is critical to B2B marketers today. I think B2B marketers really need to think and act more like a media house themselves. B2B Marketing Content: Lure or Lasso?
  • CONVINCE & CONVERT  |  MONDAY, NOVEMBER 9, 2015
    [Marketing] 10 Insightful Marketing Charts from 2015
    That’s why marketers should be paying more attention to the numerous marketing charts being produced each month from every corner of the Internet. Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. Marketing Spending Plans for 2015. First, let’s look at the state of the marketing world, and where marketers are planning on spending their money.
  • SOCIAL MEDIA CITIZENS  |  MONDAY, MARCH 28, 2011
    [Marketing] Top Social Media Presentations from Fusion Marketing Experience Event
    I had a great honour to participate in Fusion Marketing Experience event organized by our friends at Social Marketing Forum. Make sure you follow @Fusionmex on Twitter and Fusion Marketing Experience on Facebook in order not to miss their next event or their new quarterly magazine about digital marketing. Here you can find the full list of presentations from Fusion Marketing Experience event. News fusion marketing experience fusionmex social media events
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, JUNE 9, 2011
    [Marketing] Internet Marketing And The Economy
    One of the first cuts to a small business budget after the economy starts to drift south is in marketing. Struggling businesses trying to watch their bottom lines typically kill the marketing budget just when they need the business the most. However, instead of killing the marketing programs completely, how about shifting your budget to less expensive marketing channels. It isn’t news any more that Internet marketing is less expensive than traditional marketing.
  • FIREBELLY  |  THURSDAY, AUGUST 23, 2012
    [Marketing] Content Marketing is More Than Just Blogging
    Content marketing is about more than just blogging. Blog Blogging Content Marketing audio content creation content marketing photos podcasting videosWhile that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it.
  • ADAM SHERK  |  THURSDAY, DECEMBER 17, 2009
    [Marketing] Search Marketing Dwarfs Social Media in Interactive Marketing Budgets
    Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years. When it comes to interactive media buys it looks like Google and the other search engines still offer marketers the best opportunities online.
  • FIREBELLY  |  SATURDAY, JUNE 28, 2014
    [Marketing] Marketing Is What Happens In The Market…(Not What Happens In Your Marketing Department)
    What’s going on in your marketing department doesn’t actually matter Despite your natural inclinations to focus on what you can see, what’s happening right in front of you, in your office, is irrelevant if you aren’t seeing what’s happening in the real world market. What really matters is what’s going on with customers, advocates, influencers, Blog Social Media Marketing
  • CONVINCE & CONVERT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Marketing] 49 Tactics to Atomize Your Content Marketing
    Content atomization (a term first coined by Todd Defen from SHIFT Communications) as defined in our workshop means: Content atomization = Taking a strong content marketing platform or theme, and executing it in many, strategically sound ways. For anyone serious about content marketing, I believe some form of atomization is a requirement, for three reasons: 1. 49 Ways to Atomize Your Content Marketing. Event-triggered email (marketing automation).
  • PAM MOORE  |  WEDNESDAY, AUGUST 2, 2017
    [Marketing] Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook
    Tired of spinning your social wheels trying to market your business on Facebook? 6 foundational pillars for success for Facebook marketing for business. Want the blueprint for social marketing success right now? Check out our new online social media and branding training academy, the Social Profit Factor , designed to help you create a solid social media and content marketing strategy and plan that will connect you with your ideal customer in a human way!
  • WEBBIQUITY SMM  |  THURSDAY, DECEMBER 12, 2013
    [Marketing] 7 Helpful Copywriting Guides and Tips For Content Marketers
    ” How to Become A Great Brand Journalist To Augment Your Content Marketing Strategy by Forbes. The Ultimate Content Marketing Myth by FindandConvert. Josh Smith identifies what he terms the biggest myth in content marketing—”if you post it, they will come”—and explains how to promote yourself and build an audience to draw traffic from a well diversified collection of sources. ” This was post #4 of Content Marketing Week on Webbiquity. #1:
  • JUSTIN LEVY  |  SATURDAY, JULY 10, 2010
    [Marketing] The ABCs of Startup Marketing
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The ABCs of Startup Marketing Written on July 10, 2010 by Justin Levy in hubspot , inbound marketing , marketing strategy , social media , video 6 Comments - Leave a comment! Anyone that has worked the startup life before knows how different and difficult it can be and how important marketing and lead generation is to the survival of the company.
  • JANET FOUTS  |  THURSDAY, OCTOBER 17, 2013
    [Marketing] Content Marketing Is Nothing New
    It cracks me up when a client calls and asks me about “this new content marketing thing” Honestly, we’re so hung up on buzzwords these days we can’t see the forest for the trees! When did we stop listening to what our customers want and delivering information for the sole reason of informing our market and establishing our place in their hearts? Let’s get back to the roots of marketing. Social Media in Action Content Marketing infographic
  • HARP INTERACTIVE  |  FRIDAY, OCTOBER 9, 2009
    [Marketing] 50 Ways Marketers use Social Media to Improve Their Marketing
    Build blogs and teach conversational marketing and business relationship building techniques. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Attend a conference dealing with social media like New Media Expo, BlogWorld Expo, New Marketing Summit (disclosure: I run this one with CrossTech), and dozens and dozens more. Explore several viewpoints about social media marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 4, 2010
    [Marketing] Will Facebook replace your B2B Marketing email system?
    Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base.
  • SOCIALFISH  |  FRIDAY, AUGUST 8, 2014
    [Marketing] [Cool Infographic Friday] 20 Captivating Marketing Statistics
    The post [Cool Infographic Friday] 20 Captivating Marketing Statistics appeared first on SocialFish - Social Media for Associations and Nonprofits. More like this. Cool Infographic Friday] Big Data Big Profits [Cool Infographic Friday] The Ultimate Guide to Creative Commons [Cool Infographic Friday] Women dominate social media How to Lead Your Way to a Social Organization ePatient 2015: Healthcare Associations, Are You Ready? Cool Infographic Friday] Content for SEO.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JUNE 6, 2012
    [Marketing] A 4-Step Online Marketing Plan
    Our 4-step online marketing strategic plan is real simple. But if you are serious about marketing online , then you have to be serious enough to take the proper steps to get you to your goals. Small Business Internet Marketing competition online marketing online marketing plan online marketing strategy Unique Selling PropositionBefore you can succeed you need a plan.
  • ATOM THOUGHT  |  WEDNESDAY, OCTOBER 10, 2012
    [Marketing] Birth of the Chief Marketing Technology Officer
    Marketing used to have a tough time negotiating with IT on whys, Digital Insight Digital MarketingNot long back, it used to be a pain creating a special promo page on a corporate website, adding some content,or starting a blog for the business, creating a promo mail id, analyzing traffic data or even putting a small 3 field form!
  • FREELANCE SOCIAL MEDIA  |  FRIDAY, OCTOBER 31, 2008
    [Marketing] Marketing Budgets and the Economy
    Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Marketing Budgets and the Economy by cinta5 on October 31, 2008 According to survey results released by eMetrics, the majority of marketing budgets are not seeing a cut due to the economy. 60% of respondents said their marketing budgets haven’t changed. of marketers say interest in web analytics from senior management in the past 6 months has increased.
  • MINDJUMPERS  |  THURSDAY, FEBRUARY 10, 2011
    [Marketing] How to Use Twitter As a Marketing Channel
    And with more than 200 million users on Twitter, there is no doubt that there exist a great potential in using it as a marketing channel. I think this infographic provides insight and great advice on what to do on Twitter, if being a business that wants to market itself. Social Media Twitter brand communicating conversation goal Infographic marketing channel promotion tribe
  • WEBBIQUITY SMM  |  THURSDAY, NOVEMBER 30, 2017
    [Marketing] Five Situations Where Marketers Should NOT Use Automation
    The success of any marketing effort hinges on the accuracy and clarity of your buyer personas. It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. Lesson: Say yes to automation that backs your marketing campaigns in line with your buyer personas. ” Marketers save time and enjoy the illusion of accomplishment. Guest post by Godwin Adoga.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 16, 2012
    [Marketing] There is NO Passive Marketing with Social!
    Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens. Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. Then, another “Hail Mary” pass resulting in hope becoming the marketer’s best friend. With the data, smart marketers can make mid-stream changes to the expressed interests and attitudes of their target audience.
  • HARP INTERACTIVE  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Marketing] Fast Track Your Market Research – 4 Trendy Tactics
    Categories: Market Research-Lite Tags: market research , market research techniques , real-time concept testing , voting platform Driving your business efforts down a data-backed track is your first-class ticket to success station. Glean insights into audience preferences and opinions by adopting these four trends in market research. Market Research-Lite market research market research techniques real-time concept testing voting platform
  • PAM MOORE  |  WEDNESDAY, JULY 26, 2017
    [Marketing] How to Create a Content Marketing Architecture, Framework and Plan
    Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. I know what you are thinking… “Pam this is just mumbo jumbo marketing talk… I don't need a content architecture like you do, as you are a geek and you love these things.” Building your content marketing architecture, framework and plan requires both art and science. 10 Golden Rules for Content Marketing.
  • WAXING UNLYRICAL  |  WEDNESDAY, MARCH 12, 2014
    [Marketing] Memejacking: How to Get Started Marketing with Memes
    For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. What we’re talking about here is memejacking: another of those made-up-sounding words that has come to have a welcome place in the marketer’s toolkit. Memejacking is, quite simply, the appropriation of these memes for marketing purposes: that is, hitching your brand’s proverbial wagon to content that’s already popular and instantly recognizable.
  • JANET FOUTS  |  SUNDAY, OCTOBER 6, 2013
    [Marketing] Getting Beyond Content Marketing Hype
    The whole concept of content marketing seems obvious doesn’t it? I’m not saying content marketing is another snake oil scam. Client : Oh we have tons of marketing materials, we can just use that! Me : Uh… well, we can work your marketing message in of course, but what about supporting information? What are the needs of the market you answer? Social Media in Action Content Marketing
  • CODY WARD  |  THURSDAY, JULY 26, 2012
    [Marketing] Marketing Automation, Set It and Forget It
    This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel. If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JULY 17, 2015
    [Marketing] How to Market and Sell to the Modern Buyer
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits. Be Relevant – Jeff talked about the challenges associated with marketing the modern buyer and how to move your “suspects to prospects” with relevant content.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 19, 2011
    [Marketing] 5 ways to use social media for solution marketing
    One area that few people have written about is how to use social media for solution marketing. 1) Is there a market for your solution? Few marketers do the social-focused research ahead of time to determine the market. B2B marketers often host advisory board and user group meetings, and these forums are hungry to stay connected via a tool like an online community. It’s easy to get caught up in the buzz, and the hype, around social media.
  • FIREBELLY  |  THURSDAY, JANUARY 19, 2012
    [Marketing] Top 15 Facebook Marketing Obstacles
    Based on numerous meetings with all kinds of people and organizations – here are a few of the top reasons that some groups will have a tough time succeeding with their Facebook marketing efforts. They think of Facebook as a ‘silver bullet’ that will fix all of their marketing woes. They don’t integrate Facebook into their other marketing efforts. Businesses are rushing into social spaces – with Facebook being among their top interests.
  • FIREBELLY  |  MONDAY, DECEMBER 16, 2013
    [Marketing] Are You Doing Influencer Marketing Right?
    In a marketing and public relations world that is constantly evolving, it is imperative to keep up with the latest terms, lingo and vocabulary associated with the current trends. Influencer Marketing is turning out to be one of those terms that people should pay attention to, especially from a social media standpoint. What is influencer marketing? How do you know if you are doing influencer marketing right?
  • FIREBELLY  |  FRIDAY, OCTOBER 12, 2012
    [Marketing] Content Marketing Is More Than Just Writing
    As an enthusiastic photographer, I’m always reminding people that when it comes to content marketing, it’s more than just writing. But there’s so much more to content than the written word that when people forget the other forms of content, they’re missing out on an important piece of the content marketing wheel. A successful content marketing program is built on all these different types of content and are so intertwined that each one depends on the other.
  • MINDJUMPERS  |  THURSDAY, AUGUST 23, 2012
    [Marketing] What Social Consumers Want and What Social Marketers Think They Want [INFOGRAPHIC]
    There is a frighteningly deep gap between what social consumers want and what social marketers think they want. Here are some of the key learnings: 76% of marketers feel they know what their customers want, yet only 34% have actually asked. However, social marketers think consumers see customer service (59%) as the biggest benefit. 45% of marketers think rewards programs are important to customers, yet an entire 70% of social consumers expect this as a benefit.
  • SOCIALFISH  |  THURSDAY, OCTOBER 13, 2016
    [Marketing] Move Up the Ladder of Relationship Marketing
    By Alex Mastrianni, Marketing Team Lead at Informz. When it comes to relationship marketing, what rung of the ladder is your association currently at? Relationship marketing isn’t just about having information about your audience: it’s about leveraging what you know to make real connections. If your organization is looking to challenge its position on the ladder, join us for How to Move Up the Ladder of Relationship Marketing on Wednesday, October 26 from 2:00pm – 3:00pm EDT.
  • IDACONCPTS  |  THURSDAY, MARCH 28, 2013
    [Marketing] How to Choose a Marketing Agency
    Choosing a marketing agency can be difficult but if you base your decision on basic marketing principles then you can find the right company for your brand. Your agency needs to have expertise in your industry because it needs to understand your company’s place in your market. Evaluate their execution of the strategic plans as well, such as which methods of marketing did they use whether it is digital marketing, social media, or other alternative methods.
  • IDACONCPTS  |  SATURDAY, MARCH 7, 2015
    [Marketing] Three Ways To Enhance Your Marketing Campaign
    As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. To ensure that your marketing campaign is optimized to achieve tangible results, be sure that you’re implementing these three simple strategies. One of the greatest things you can do to enhance your marketing campaign is to connect with leaders in your industry. Keep Offline Marketing In Mind.
  • HARP INTERACTIVE  |  TUESDAY, APRIL 27, 2010
    [Marketing] Facebook Updates that May Warrant a Marketing Plan Tweak!
    It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe. Unless there is a drastic shift in the marketing mindset and companies react quickly there will be many missed opportunities. Are highly targeted Facebook ads part of your marketing mix? More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers.
  • SHERRILYNNE STARKIE  |  SATURDAY, OCTOBER 29, 2011
    [Marketing] Content marketing delivers sales leads | Sherrilynne Starkie
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, JULY 15, 2011
    [Marketing] Does Your Offline Marketing Match Your Online Marketing?
    Some people call it “integrative marketing.&# I think that’s a good phrase, but regardless of what you call it, small businesses struggling in a down economy should spend a little time thinking about how they market themselves. Cutting marketing out of your budget altogether shouldn’t be an option, but you have to pay attention to where your dollars are going. It means that your message across all marketing channels should be consistent.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 15, 2010
    [Marketing] Customer Service is the New Marketing
    It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. In a world where User Generated Content has surpassed that of Publisher Content (ie marketers like you and me) I would argue that Word of Mouth (WOM ) is really your last frontier as a marketer and that outstanding customer service is not only the new marketing it’s your only marketing! Zappos was founded in 1999 and sold to Amazon for $1.2
  • IDACONCPTS  |  THURSDAY, JUNE 30, 2011
    [Marketing] Physical Presence Means Marketing Simplicity
    Marketing is essentially the business of making people aware. The reason marketing is vital for virtually any company or corporate entity is that there’s often a wide gulf between the number of folks who potentially need the product or service being provided and the number of people who aren’t aware the product or service is offered. But I challenge the idea that marketing has to be ruthless to work. Business & Marketing Marketing
  • FIREBELLY  |  THURSDAY, NOVEMBER 7, 2013
    [Marketing] Twitter Leaving Social Media Marketers Unsatisfied
    So far Twitter has had no problem attracting users from the marketing world. And yet, despite being the second most popular social networking site behind Facebook for industry business objectives, just 55 percent of the marketers who are currently using the social media network say they are satisfied with the service. The researchers concluded, “Twitter must do more than Facebook does to help marketers reach and activate their existing follower base organically.”
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Marketing] How to Improve Your Social Media Marketing Plan With 13 Growth Hacks
    That means the founders are also the marketers, the SaaS developers are also building the startup’s website and blog, and an office manager basically becomes the vice president of miscellaneous things. Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. I think you’ll find they’ll work for your social media marketing, too. What Growth Hacks Will You Use In Your Social Media Marketing Plan?
  • MINDJUMPERS  |  THURSDAY, NOVEMBER 15, 2012
    [Marketing] Put Content Marketing at the Heart of Your Brand Strategy
    With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. In fact, 90% of marketers think content marketing will become more important over the next year, according to a report from Econsultancy & Outbrain, yet only 38 % have a content marketing strategy in place.
  • JANET FOUTS  |  WEDNESDAY, APRIL 24, 2013
    [Marketing] Marketing Automation Discussion at SFAMA
    Last night I moderated a very interesting panel for the San Francisco American Marketing Association on marketing automation. Anyone interested in digital marketing needs to understand these concepts, whether you use automation tools or not. Content Marketing. Overall everyone on the panel agreed that content is crucial to your automated marketing, but not just any content will do. The content must be relevant to the target market it’s intended for.
  • MINDJUMPERS  |  WEDNESDAY, JANUARY 5, 2011
    [Marketing] What To Remember In Social Media Marketing & PR
    Tweet Now, when we talk about marketing & PR, we are not only talking about the traditional way to do it. When starting to think of practicing marketing & PR through social media, there are some specific elements that are worth taking into consideration. Similar Posts: Making an Integrated Marketing Communication Effort. Social Media Marketing Policies and Education: The Employee Perspective.
  • DIRECT MARKETING OBSERVATIONS  |  FRIDAY, JANUARY 29, 2010
    [Marketing] Social Media Marketing is Hard Work
    What are your current marketing initiatives? Do they have any idea how difficult social media marketing is? New clients want a piece of that social media pie, but as a consultant or agency it’s up to you make them take a step back, show them that it’s just another spoke on the marketing wheel and temper their expectations into realistic and achievable benchmarks with results. marta kagan marc meyer Social Media marketing Social Networks
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, JULY 8, 2008
    [Marketing] What Traits Define a Social Media Marketer?
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? What skills, though, do successful social media marketers have that put these individuals above the average (or addicted) social media user, and better yet, above the traditional marketer?
  • HARP INTERACTIVE  |  TUESDAY, AUGUST 8, 2017
    [Marketing] 5 Tips for Successful Instagram Marketing
    Use Instagram to tell your product or brand story visually & reach people that other forms of marketing might not, often for free or very cost-effectively. The post 5 Tips for Successful Instagram Marketing appeared first on Harp Interactive Blog. Social Media Marketing
  • DAVE FLEET  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketing] Live-Blogging Mesh Marketing #mm10
    Tweet Edelman (my employer) is a long-time sponsor of Mesh and Mesh Marketing. As part of our activities for Mesh Marketing , our team is using ScribbleLive to live-blog the event for people who couldn’t be there. Here’s the feed: Tags: MeshMarketing events meshmarketing
  • CONVINCE & CONVERT  |  FRIDAY, FEBRUARY 27, 2015
    [Marketing] 3 Rules for Better Video Marketing
    Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. But those catching on are seeing a real, and measurable, impact on their marketing and sales goals, not just higher view counts. Whether you’re in a marketing, sales, or IT role, and whether you’re thinking about the why, when, or how of investing resources in online video, this report is an imperative read.
  • IDACONCPTS  |  MONDAY, JULY 8, 2013
    [Marketing] The Importance of Healthy Internet Marketing Strategies
    As an online marketer I get contacted on a daily basis by potential clients from around the world. ” However, these are two perfect examples of what healthy Internet marketing strategies are NOT. Chris, Kilbourn, Founder and CEO of Utah-based Tofu Marketing , explains it well: “You’ll never hear us throw around the term ‘traffic’ as though it is the be-all and end-all of Internet marketing.
  • WEBBIQUITY SMM  |  MONDAY, DECEMBER 13, 2010
    [Marketing] Five Audiences for Social Media Marketing
    Media and public relations activities are no longer separate from social media marketing. Social Media Marketing audiences for social media customer service journalists using social media social collaboration social media relationsOne of the first precepts aspiring writers learn is to “write for your readers.&# A technical audience is different from a business one. C-level executives respond to different messages than do mid-level management.
  • IDACONCPTS  |  TUESDAY, APRIL 17, 2012
    [Marketing] Cost-Efficient Facebook Marketing for Small Business
    A key element to making when it comes to any sort of business is marketing. The number of ads is what makes a tool like Qwaya really handy when it comes to Facebook marketing. Business & Marketing cost-efficient facebook marketing faceboo marketing small businesses facebook ads optimizer facebook marketing facebook marketing experiment facebook marketing small business
  • MINDJUMPERS  |  WEDNESDAY, AUGUST 3, 2011
    [Marketing] Social Marketing Insights from Leading Social Experts
    Tweet Yesterday, ReadWriteWeb published a sponsored article regarding 9 useful social marketing insights for CMOs, which is written by Awareness ‘ Vice President of Marketing & Sales, Mike Lewis. To reach the answers to the questions, Awareness has allied with social media practitioners and experts, and from these they have received great advice on what CMOs need to think about as they set out to design, manage and measure their social marketing strategy.
  • PAM MOORE  |  SATURDAY, AUGUST 11, 2018
    [Marketing] Content Marketing for Regulated, Boring and Unsexy Industries
    In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Unfortunately most marketers and small business owners also do not have a limitless budget, right?
  • FIREBELLY  |  MONDAY, SEPTEMBER 28, 2015
    [Marketing] 9 Social Media Marketing Twitter Chats You Shouldn’t Miss
    Twitter chats can be a great way to solicit (and share) social media marketing advice. What: Business professionals from around the world gather each week to discuss tools and methods for effective content marketing. What: The web’s most forward thinking social media marketers come together to discuss different social media topics each week. When: Tuesdays at 8pm EST. Sample topic: Social Media Influencer Marketing Demystified. Social Media Marketing Twitter
  • WEBBIQUITY SMM  |  TUESDAY, MAY 24, 2016
    [Marketing] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
    What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The genesis for the presentation was the research done a few months ago in conjunction with Tony Karrer , asking the expert B2B blogging contributors to the B2B Marketing Zone one simple question as shown to the right.
  • IDACONCPTS  |  FRIDAY, JUNE 8, 2012
    [Marketing] 4 Simple and Easy Email Marketing Providers
    Email marketing is seeing a bit of a resurgence lately. An effective email marketing campaign can create lucrative results when used properly. The best way to do that is get acquainted with the various email marketing providers to see which one will be the best fit for your needs. That’s why we put together a list of 4 email marketing providers that cater to simplicity and are inexpensive with starter options. Campaign Monitor markets to designers and their clients.
  • SOCIALFISH  |  FRIDAY, OCTOBER 11, 2013
    [Marketing] [Cool Infographic Friday] On Content Marketing
    Aaaaahhhh, content marketing. The buzzword du jour, for sure. But I thought this had some nice tidbits in it. Content Strategy
  • IDACONCPTS  |  MONDAY, JUNE 13, 2011
    [Marketing] Revisiting The Online Marketing Suite
    In this independent report, Forrester Research shows how marketers who use an online marketing suite are able to solve these challenges with a centralized data hub. Forrester Research Viral marketing web analytics forrester research joe stanhope Joseph StanhopeHere’s another great ?independent independent report from Joe Stanhope from Forrester Research.
  • CONVINCE & CONVERT  |  TUESDAY, SEPTEMBER 22, 2015
    [Marketing] How To Do Content Marketing Metrics Wrong
    With alarming speed we’ve gone from companies not understanding the merits of content marketing at all, to a place where 70% of B2B marketers and 69% of B2C marketers say they will be creating more content than ever this year (according to Content Marketing Institute and MarketingProfs research). The unofficial official narrative of the content marketing “movement” is that it’s an arms race. Image via BigStockPhoto.com.
  • THE SOCIAL MEDIA INCUBATOR  |  MONDAY, MAY 7, 2012
    [Marketing] Have You Considered Segmenting Your Social Media Marketing Channels?
    Mention social media marketing and most people think of Facebook and Twitter. It’s true that Facebook and Twitter receive a lot of visitors each day, but that doesn’t make them the biggest players when it comes to social media marketing. If you deal in any of those niches, then you may well find that Pinterest is the best social media channel in which you should market.”. Sure, they are the biggest players on the Internet…or are they?
  • HARP INTERACTIVE  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Marketing] 14 Tweetable Reasons to Include Facebook Advertising in your Marketing Plan
    Categories: Social Media Marketing Tags: facebook ads , Facebook Advertising , facebook marketing , facebook statistics , Social Media Marketing Almost every type of business can benefit from a solid Facebook advertising strategy. Social Media Marketing facebook ads Facebook Advertising facebook marketing facebook statistics
  • FIREBELLY  |  MONDAY, APRIL 20, 2015
    [Marketing] 3 Reasons To Hire A Social Media Marketing Agency
    Should your brand enlist the help of a social media marketing agency to help it achieve its social media marketing goals? Social media marketing is all we do. The post 3 Reasons To Hire A Social Media Marketing Agency appeared first on Firebelly Marketing | Social Media Marketing Agency. Social Media MarketingI may be slightly biased, but here are three good reasons why you should. 1) Focus.
  • AGORA PULSE  |  TUESDAY, APRIL 4, 2017
    [Marketing] Avoid These 7 Rookie Influencer Marketing Mistakes
    Influencer marketing takes many shapes, from sponsored blog posts all the way to product placement in Instagram shots and YouTube videos. This new take on word-of-mouth marketing can be incredibly effective. TapInfluence found that influencer marketing can increase sales ROI 11 times!! Yet, many marketers fall pray to rookie mistakes and jeopardize their success! Every time you design a marketing campaign, you set a specific goal.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 18, 2010
    [Marketing] Social Media – is it really mainstream in B2B Marketing?
    So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B companies have accounts on social media sites compared to 67% of B2C) which leads me to think Social Media has gone mainstream in B2B.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, AUGUST 14, 2012
    [Marketing] The Use of Animation in Digital Marketing
    Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. In this blog post, I am going to highlight a few of the big companies using animation in their digital marketing and how animation can be a highly effective method of getting key messages across to target audiences.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 3, 2018
    [Marketing] The Return of the “Marketing Mix”
    Anyone who claims that business is all about logic and data needs to get a reality-check; Marketers are perhaps the worst offenders here, much to their detriment. Of late, Marketers have suffered from a deep alienation from the real essences of their profession and we hope that 2018 will usher in a return to sanity. This alienation – or departure from sanity in Marketing- stems from the over-indexing on Data and Measurement. They only knew Digital Marketing.
  • CONVINCE & CONVERT  |  TUESDAY, AUGUST 12, 2014
    [Marketing] 7 Roadblocks to Digital Marketing Transformation
    Image via BigStockPhoto.com The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology, and strategy. The marketing talent pool is underprepared, the marketing mix is evolving, and the matrix of technology providers is exploding.
  • FIREBELLY  |  MONDAY, JANUARY 22, 2018
    [Marketing] Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now
    Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. Recently, it’s become an artistic practice that calls for the perfect mix of advertising and marketing strategies all working together. We’ve worked with many big name brands, from Qdoba to Fiji Water , to level up their integrated marketing campaigns.
  • SOCIAL MEDIA MARKETING  |  MONDAY, MARCH 30, 2009
    [Marketing] Generational Marketing
  • SHERRILYNNE STARKIE  |  SATURDAY, MARCH 24, 2018
    [Marketing] Facebook scandal: The dawn of a new era in social media marketing?
    This could be a worry for brands who have come to depend on it as THE channel for personalized digital marketing. Facebook will continue to be an effective marketing platform. This is not the end of social media marketing. The post Facebook scandal: The dawn of a new era in social media marketing? Marketing Social Media Cambridge Analytica ethics Facebook
  • CODY WARD  |  WEDNESDAY, JANUARY 8, 2014
    [Marketing] The 2014 Digital Marketing Ecosystem
    For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. That’s not to say that marketers are less educated or qualified, it’s just that they have become over specialized and often don’t pull back to see the larger picture. Does the CRM or Marketing Automation tool host landing pages?
  • SOCIALFISH  |  THURSDAY, FEBRUARY 5, 2015
    [Marketing] Comparing 21 social media marketing tools [Chart]
    Content marketing. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others. 2 – How enterprises use social media for customer care, intelligence and marketing. If you’re in the market for a social media management tool, you should be able to identify your use case(s) and find the set of tools that you might want to consider in your search.
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 29, 2015
    [Marketing] Why Interactive Content Marketing is the Future
    One solution that is becoming more prevalent is interactive content marketing. What is Interactive Content Marketing? Interactive content marketing (I’ve also found it called “ marketing apps ”) is not a groundbreaking new format. It is just a category of content marketing that is currently taking shape, and brands are just beginning to experiment with it. Interactive Content Marketing Means More Sharing and Engagement.
  • THE REALTIME REPORT  |  SATURDAY, FEBRUARY 4, 2017
    [Marketing] 8 Google Analytics Tricks For Marketers
    8 Google Analytics Tricks For Marketers. It’s good to set up filters to prevent spammers from visiting your website (subsequently throwing off your marketing data). The filter verification feature of GA can help marketers test various filters before applying them. While most digital marketing advisors place high value on traffic, what really matters are conversions. With GTM: -Marketers need not involve a developer for tweaks to tags.
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 23, 2014
    [Marketing] New Research: B2B Video Marketing on the Rise
    Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. Video marketing has been growing among B2B organizations as well. Although four out of five B2B marketing professionals reported.
  • DAVE FLEET  |  FRIDAY, FEBRUARY 18, 2011
    [Marketing] Win A Ticket To The Art Of Marketing Conference
    Then the latest Art of Marketing conference in Toronto is for you. For a chance to win a ticket to the Art of Marketing conference, leave a comment recommending a book you’ve read recently. Want to see Gary Vaynerchuk, Guy Kawasaki, Avinash Kaushik and more speak, all in one day? Held on March 7 in Toronto, the event features: Gary Vaynerchuk – New York Times Bestselling Author, Crush It! Guy Kawasaki – Bestselling Author, The Art of Start & Reality Check.
  • CONVINCE & CONVERT  |  MONDAY, OCTOBER 6, 2014
    [Marketing] How To Fix Your Marketing Blind Spot
    image from BigStock.com Marketers think they’ve seen it all, but they are usually blind to what customers really need. GroupHigh also writes fantastic influencer marketing case studies right here on this blog). More than ever before, marketers have access to data. » Digital Marketing big data content marketing grouphigh market research marketing presentations
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 17, 2015
    [Marketing] Better YouTube Marketing in 5 Steps
    Image via BigStockPhoto.com Multimedia integration has become an integral piece of content marketing in the digital space. Digital Marketing digital marketing Video video calls to action video marketing video strategy YouTube youtube marketing A player in the game for a long time now has been YouTube, as creators on the network have been able to connect with an audience through video in a variety of wildly successful ways.
  • FIREBELLY  |  MONDAY, NOVEMBER 10, 2014
    [Marketing] Vine Marketing: 5 Must-Reads
    Twin Design / Shutterstock.com Learn everything you need to know about marketing on Vine in these five must-reads. Brand Marketing on Vine: How to Sell Yourself in Six Seconds By Jon Mowat Nearly two years after its launch, Vine is already becoming an established part of the content marking mix. That’s quite an achievement even. Social Media Video vine
  • CONVINCE & CONVERT  |  TUESDAY, NOVEMBER 24, 2015
    [Marketing] The New Rules of Social Marketing and PR
    Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? David’s marketing insights helped transform one of his books into a staple of the marketing canon. Translated into 26 languages, adopted by hundreds of universities and business schools worldwide, and with over 350,000 copies sold so far, “The New Rules of Marketing & PR” is now in its 5th edition.
  • CODY WARD  |  MONDAY, FEBRUARY 17, 2014
    [Marketing] 9 Steps to Digital Marketing Greatness [Infographic]
    The post 9 Steps to Digital Marketing Greatness [Infographic] appeared first on Puzzle Marketer. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence.
  • SOCIALFISH  |  FRIDAY, AUGUST 30, 2013
    [Marketing] [MUST READ] The Future Of Content Marketing
    Remember the Content Marketing Crap Deluge ? The Future of Content Marketing: 5 Beyonds from Velocity Partners. Here’s the followup. MUST READ. —— Content Strategy Debunking the Hype Industry Insider Potluck
  • VISUALLY SM  |  THURSDAY, SEPTEMBER 10, 2015
    [Marketing] 200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)
    In the universe of content marketing, few events rival Content Marketing World currently happening Sept. Ardath Albee, Marketing Interactions, Inc. David Brown, Meredith Xcelerated Marketing. Heidi Cohen, Actionable Marketing Guide. Sydni Craig-Hart, Smart Simple Marketing. Stoney deGeyter, Pole Position Marketing. Joakim Ditlev, Congtent Marketing DK. Matt Heinz, Heinz Marketing. Peter Loibl, Content Marketing Institute.
  • CONVINCE & CONVERT  |  MONDAY, JANUARY 19, 2015
    [Marketing] EGC is the Key Content Marketing Trend
    EGC is 2015’s most powerful marketing abbreviation. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently. 44% of B2C content marketers say the same. EGC (and UGC) will – when adopted correctly – grow your content marketing opportunities geometrically. (At
  • IDACONCPTS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Marketing] Smart iPod Touch Marketing
    Tags: Apple iPod Touch ipod touch ipod touch marketing lost ipod touch
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 18, 2014
    [Marketing] How Improvisation Can Make Us Better Marketers
    In fact, improv can actually make us better marketers. Here are 7 lessons I’ve learned from improvisation classes that can take your marketing strategy to the next level: Take Risks. In a world of big data and analytics, marketing is still a hell of a lot of art. » social media strategy brand advocates customer experience customer service improvisation kathy klotz-guest marketing strategy Social Media Marketing Improvisation has changed my world.
  • CONVINCE & CONVERT  |  THURSDAY, AUGUST 13, 2015
    [Marketing] What Bill Gates Predicted About Content Marketing
    How important is content marketing? And it’s one reason why we should heed his vision on the value of content marketing. But are you making full use of your content marketing strategy ? Content marketing isn’t just about blog posts anymore. Creative content marketing creates buzz. FINIS, a line of swimming gear known for its innovation, chose to use their most loyal fans as brand ambassadors and use their social media content in their marketing strategy.
  • SOCIALFISH  |  THURSDAY, MARCH 8, 2018
    [Marketing] 8 Social Media Marketing Hacks to Ensure Success in 2018
    Social media marketing is more than just regular publishing of content on social networking sites in the hope of growing an audience and ultimately making money. Now in 2018, here are eight social media marketing hacks that all but guarantee results: Video will be everything. Marketers who have figured out how to make viral-ready videos have maintained high engagement no other types of posts can match. In 2018, only marketers with data-driven strategies will stand out.
  • WAXING UNLYRICAL  |  WEDNESDAY, JULY 3, 2013
    [Marketing] Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife
    But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition. Marketing your start-up requires you to determine a very specific meaning for your company. Design firms become “marketing strategists.”.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, AUGUST 2, 2011
    [Marketing] 17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools
    He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Adam Singer is a digital marketer and blogger at The Future Buzz. Kristi Hines is a freelance writer and marketing consultant.
  • CONVINCE & CONVERT  |  THURSDAY, MARCH 13, 2014
    [Marketing] Why Outbound Marketing Deserves Place Next to Content Marketing
    Inbound/content marketing has devolved into a red ocean of me-too, link-bait, info-tainment content supported by self-serving “science”. Don’t get me wrong — I love inbound marketing. We built an inbound marketing machine at Argyle Social that generates 1000s of leads per month. » Content Marketing Pause]. It felt good to say that in public, even though it is an obviously hyperbolic and admittedly ironic statement.
  • SOCIAL MEDIA CITIZENS  |  WEDNESDAY, MARCH 10, 2010
    [Marketing] Social Media Citizens teams up with Social Marketing Forum
    Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Social Media Citizens teams up with Social Marketing Forum March 10th, 2010 by Giedrius Ivanauskas Leave a reply » Share I’m happy to share some great news for Social Media Citizens readers. We are teaming up with Social Marketing Forum and Social Email Marketing blog in order to bring more value for our communities.
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