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  • JUSTIN LEVY  |  MONDAY, NOVEMBER 25, 2013
    [Marketing] Breaking Through a Marketing Plateau
    Has your marketing program become stale? This could be because you’ve reached a marketing plateau. This concept is preached in fitness magazines every month yet we don’t consider this for our marketing campaigns. While many understand this basic concept in fitness, we don’t apply that learning to our marketing programs. We read blogs and ebooks and attend webinars about these marketers that are seeing incredible results with their marketing programs.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, JANUARY 31, 2012
    [Marketing] How to Select an Interactive Marketing Agency
    Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. It’s very difficult for small and mid-size firms to select the right interactive marketing agency — as evidenced by how often agencies get fired, and how frequently client-agency relationships subsist at a low level of productivity and mutual satisfaction. 25 Key Criteria for Choosing a Marketing Agency. Marketers know how to talk the talk.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, APRIL 19, 2011
    [Marketing] The Changing Face Of Article Marketing
    » The Changing Face Of Article Marketing Article marketing is a mainstay of Internet marketing. It’s been around since the earliest days of the Internet and Web-savvy marketers have been very effective in using article marketing to drive traffic to their websites and in closing the sale. But recently, article marketing has taken a huge turn – for better and for the worse. Articles are still good marketing tools.
  • SOCIALFISH  |  THURSDAY, FEBRUARY 26, 2015
    [Marketing] Can Marketing and IT Collaborate?
    Is it time to stick your marketing and your IT folks in a room and get them to hash it out? Apparently not – despite all the evidence showing that they need to. What’s the problem here? Turf wars? General disdain for each other? Inability on both sides /either side to see the strategic value in collaborating? Or… is it time to dump both, hire a CDO and build a new team? Socially driven collaboration infographic from Vanessa DiMauro.
  • YMARKETINGMATTERS  |  WEDNESDAY, JANUARY 23, 2013
    [Marketing] 6 Tips to Make Your E-Mail Marketing More Effective
    Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based e-mail marketing as a positive replacement for direct mail. So as a permission-based business email marketer, what can you do?
  • AKAMAI MARKETING  |  THURSDAY, MARCH 14, 2013
    [Marketing] The Viral Marketing Virus
    But if you’re really committed to creating a viral video marketing campaign: Creating viral content is this easy. Song writers, ad professionals, photographers, marketers, movie makers, writers, videographers, graphic designers. So go forth, my marketing compadres. Content social media YouTube content marketing viral video youtube Tweet Listen up: Going viral is a benefit to creating great content, not the goal.
  • MINDJUMPERS  |  WEDNESDAY, JULY 4, 2012
    [Marketing] The State of the Internet Marketing World [Statistics]
    Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence. Use paid and organic marketing on Facebook to influence the conversion actions that drive your business. According to the model below (presented in HubSpot’s marketing stats white paper ), Facebook drives the conversions for B2C.
  • FIREBELLY  |  TUESDAY, OCTOBER 23, 2012
    [Marketing] The Best Content Marketer? An Orange Cone
    What Does Soccer Have to do With Content Marketing? If you want to succeed at content marketing, sometimes you only have to be an orange cone. I’ve worked with clients in the past who were being totally dominated in search, and our content marketing plan was an all-out game of catch-up. For those industries, the first company to start doing social media marketing is going to be the company who dominates that industry online.
  • WEBBIQUITY SMM  |  TUESDAY, AUGUST 27, 2013
    [Marketing] What are the Best Social Networks for B2B Marketing? (Research)
    There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. This suggests that while few B2B marketers can afford to spread their efforts (effectively, at least) too broadly across social networks, some experimentation at the least is in order well beyond the big 3.
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 15, 2016
    [Marketing] 16 Enigmatic Business Blogging and Other Marketing Stats
    As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Another apparent contradiction is much more fundamental: does marketing have value? 62% of B2B technology companies use a blog to market their products.
  • SOCIALFISH  |  FRIDAY, OCTOBER 11, 2013
    [Marketing] [Cool Infographic Friday] On Content Marketing
    Aaaaahhhh, content marketing. The buzzword du jour, for sure. But I thought this had some nice tidbits in it. Content Strategy
  • WEBBIQUITY SMM  |  TUESDAY, FEBRUARY 26, 2019
    [Marketing] How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years
    More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. Understanding where your competitors are allocating their spending and how your efforts should evolve as your firm’s revenue increases is vital to your marketing success.
  • SHERRILYNNE STARKIE  |  MONDAY, OCTOBER 15, 2018
    [Marketing] A digital media framework for smart marketing communications
    Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape.
  • WEBBIQUITY SMM  |  TUESDAY, JANUARY 20, 2015
    [Marketing] 28 (of the) Best LinkedIn Marketing Guides of 2014
    What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. 7 Essential LinkedIn Marketing Stats: When to Post, What to Post and How to Improve by Buffer. LinkedIn’s Content Publishing Flood: 4 Tips for Staying Afloat by Content Marketing Institute. Guides to B2B Marketing on LinkedIn.
  • SOCIALMEDIA.BIZ  |  THURSDAY, OCTOBER 13, 2016
    [Marketing] How digital marketing is supplanting traditional advertising
    Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. In a recent report, eMarketer said digital marketing is expected overtake TV advertising in total dollar spending in 2017 for the first time, with recent and future growth fueled mainly by mobile and video sectors. In that environment, online marketing has a huge advantage over traditional forms. greyweed / Creative Commons BY.
  • JOSH S PETERS  |  TUESDAY, MARCH 13, 2012
    [Marketing] Marketing to your mom
    Get more content marketing tips from Copyblogger. How would you market to your mom? Marketing momLike this graphic? I feel like this just says it all. Would you spam and annoy her, or would you make sure she was well informed and had a pleasant experience? Thanks for reading, Josh S Peters.
  • WEBBIQUITY SMM  |  TUESDAY, JANUARY 19, 2016
    [Marketing] 47 Superb Social Media Marketing Stats and Facts
    Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow. 80% of marketers use these as primary success metric; 56% base social success on website traffic.
  • PAM MOORE  |  SUNDAY, SEPTEMBER 18, 2016
    [Marketing] Want a Career in Social Media and Digital Marketing? Know These 3 Things First!
    Are you a digital or social marketer wanting to progress in your business and marketing career? If business leaders really want to ignite business results using digital and social marketing, they must do more than hire a social media intern who knows how to get new followers on Instagram, post to Snapchat and do a live video stream on Facebook. In addition, social media and digital marketers must learn business. Understanding marketing.
  • SOCIALFISH  |  FRIDAY, AUGUST 8, 2014
    [Marketing] [Cool Infographic Friday] 20 Captivating Marketing Statistics
    The post [Cool Infographic Friday] 20 Captivating Marketing Statistics appeared first on SocialFish - Social Media for Associations and Nonprofits. More like this. Cool Infographic Friday] Big Data Big Profits [Cool Infographic Friday] The Ultimate Guide to Creative Commons [Cool Infographic Friday] Women dominate social media How to Lead Your Way to a Social Organization ePatient 2015: Healthcare Associations, Are You Ready? Cool Infographic Friday] Content for SEO.
  • PAM MOORE  |  SUNDAY, NOVEMBER 12, 2017
    [Marketing] 3 Things You Must Know for a Successful Social Media Marketing Career
    Are you a digital or social marketer wanting to progress in your business and marketing career? If business leaders really want to ignite business results using digital and social marketing, they must do more than hire a social media intern who knows how to get new followers on Instagram, post to Snapchat and do a live video stream on Facebook. In addition, social media and digital marketers must learn business. Understanding marketing.
  • PAM MOORE  |  FRIDAY, MARCH 31, 2017
    [Marketing] Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!
    It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! I can guarantee you there is nothing like it on the market today! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today!
  • CODY WARD  |  FRIDAY, MAY 4, 2012
    [Marketing] Digital Marketing Puzzle – #8889
    For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. Click here to go to our marketing puzzles answers page. Cody Ward Receives Certification in Inbound Marketing Friday Marketing Picture Puzzle - #7913. Marketing Puzzles link building marketing puzzle search engine optimization seo
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 21, 2012
    [Marketing] 5 Ways B2B Can Learn from B2C Marketers
    Business and consumer brands have traditionally approached marketing from two totally different vantage points. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers. B2B marketers spend copious amounts of money driving traffic to their website, but spend next to nothing on converting said traffic.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 26, 2010
    [Marketing] Is The White Paper Dead for B2B Marketing?
    Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Creating Engagement in B2B Marketing A recent Cone Inc.’s Tags: Blogging Branding Content Marketing Interactive Marketing Lead Generation Podcasting Thought Leadership Twitter User Generated Content
  • MINDJUMPERS  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Marketing] How to Kick-Start Your Content Marketing [Report]
    A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. Additionally, it includes insights from 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing.
  • YMARKETINGMATTERS  |  SUNDAY, FEBRUARY 28, 2016
    [Marketing] 5 Social Media & Digital Marketing “Must Haves” for 2016
    With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure. Businesses have no choice but to seriously adopt and add social media as a strong marketing channel to gain exposure exponentially.
  • DAVE FLEET  |  SATURDAY, MARCH 1, 2014
    [Marketing] Marketing, community, support or all of the above?
    Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. While public relations practitioners were early out of the blocks on social, the last few years have seen a shift of budgets towards marketing organizations, and money talks – their role has become increasingly prevalent in social for many companies. Marketing, community or both?
  • WEBBIQUITY SMM  |  TUESDAY, NOVEMBER 12, 2013
    [Marketing] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. How can marketers help their organizations move from “social media marketing” to “social business”?
  • VISUALLY SM  |  THURSDAY, JANUARY 29, 2015
    [Marketing] Introduction To Real-Time Content Marketing
    The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” ” In the new world of real-time information-sharing, there are many new concepts that businesses must embrace in order to be successful in their Internet marketing efforts.
  • PAM MOORE  |  SATURDAY, APRIL 22, 2017
    [Marketing] Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell
    There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. According to eMarketer, 48% of brands plan to increase their budgets for influencer marketing in 2017. Influencer marketing enables you to tap into this extended network both men and women are using as they make buying decisions.
  • PAM MOORE  |  SUNDAY, OCTOBER 1, 2017
    [Marketing] Why, What and How of an Audience First Marketing Strategy and Segmentation
    Today's marketer has no guarantee of reaching their audience on any medium. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. The truth is, without an audience first marketing approach, every aspect of marketing is going to cost more time and money. Audience First Marketing is a Requirement Not an Option.
  • KIKOLANI  |  THURSDAY, FEBRUARY 11, 2016
    [Marketing] 10 Best Marketing Books Written By Marketers
    Marketing in the digital age does not come from theory. In fact, marketing theory is in a state of transition. The old “rules” do not apply any longer, and developing marketing campaigns that work takes a lot of trial and error, a lot of assessment, and continual changes. Today’s market is customer-driven, and that customer is a lot smarter and a lot more demanding than ever before. Word of mouth marketing has been around for eons.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 16, 2010
    [Marketing] In B2B Marketing: Content is Media
    But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you have been following my thoughts on the 4 C’s of Marketing – it all starts with content. Building a solid content creation engine is critical to B2B marketers today. I think B2B marketers really need to think and act more like a media house themselves. B2B Marketing Content: Lure or Lasso?
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, JUNE 9, 2011
    [Marketing] Internet Marketing And The Economy
    One of the first cuts to a small business budget after the economy starts to drift south is in marketing. Struggling businesses trying to watch their bottom lines typically kill the marketing budget just when they need the business the most. However, instead of killing the marketing programs completely, how about shifting your budget to less expensive marketing channels. It isn’t news any more that Internet marketing is less expensive than traditional marketing.
  • JANET FOUTS  |  THURSDAY, OCTOBER 17, 2013
    [Marketing] Content Marketing Is Nothing New
    It cracks me up when a client calls and asks me about “this new content marketing thing” Honestly, we’re so hung up on buzzwords these days we can’t see the forest for the trees! When did we stop listening to what our customers want and delivering information for the sole reason of informing our market and establishing our place in their hearts? Let’s get back to the roots of marketing. Social Media in Action Content Marketing infographic
  • SOCIAL MEDIA CITIZENS  |  MONDAY, MARCH 28, 2011
    [Marketing] Top Social Media Presentations from Fusion Marketing Experience Event
    I had a great honour to participate in Fusion Marketing Experience event organized by our friends at Social Marketing Forum. Make sure you follow @Fusionmex on Twitter and Fusion Marketing Experience on Facebook in order not to miss their next event or their new quarterly magazine about digital marketing. Here you can find the full list of presentations from Fusion Marketing Experience event. News fusion marketing experience fusionmex social media events
  • KIKOLANI  |  TUESDAY, DECEMBER 4, 2012
    [Marketing] The Benefits of Offline Marketing
    It seems everyone’s obsessed with online marketing, from the growth of search engine marketing and Google controlling the majority of searches in the US to social media marketing with Facebook and Twitter being the hottest topics at the moment. For that 21.9%, here are some offline marketing methods to consider to reach everyone in your overall marketing strategy. Direct mail is another method of offline marketing. Blog Marketing
  • CONVINCE & CONVERT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Marketing] 49 Tactics to Atomize Your Content Marketing
    Content atomization (a term first coined by Todd Defen from SHIFT Communications) as defined in our workshop means: Content atomization = Taking a strong content marketing platform or theme, and executing it in many, strategically sound ways. For anyone serious about content marketing, I believe some form of atomization is a requirement, for three reasons: 1. 49 Ways to Atomize Your Content Marketing. Event-triggered email (marketing automation).
  • FIREBELLY  |  THURSDAY, AUGUST 23, 2012
    [Marketing] Content Marketing is More Than Just Blogging
    Content marketing is about more than just blogging. Blog Blogging Content Marketing audio content creation content marketing photos podcasting videosWhile that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it.
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 27, 2018
    [Marketing] 19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing
    Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Here are 19 stats and facts about Twitter, LinkedIn, and Instagram, plus six key takeaways to help you create a more effective social marketing plan. Eight Instagram Marketing Stats. Marketing Profs ).
  • FIREBELLY  |  SATURDAY, JUNE 28, 2014
    [Marketing] Marketing Is What Happens In The Market…(Not What Happens In Your Marketing Department)
    What’s going on in your marketing department doesn’t actually matter Despite your natural inclinations to focus on what you can see, what’s happening right in front of you, in your office, is irrelevant if you aren’t seeing what’s happening in the real world market. What really matters is what’s going on with customers, advocates, influencers, Blog Social Media Marketing
  • ADAM SHERK  |  THURSDAY, DECEMBER 17, 2009
    [Marketing] Search Marketing Dwarfs Social Media in Interactive Marketing Budgets
    Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years. When it comes to interactive media buys it looks like Google and the other search engines still offer marketers the best opportunities online.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 4, 2010
    [Marketing] Will Facebook replace your B2B Marketing email system?
    Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base.
  • HARP INTERACTIVE  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Marketing] Fast Track Your Market Research – 4 Trendy Tactics
    Categories: Market Research-Lite Tags: market research , market research techniques , real-time concept testing , voting platform Driving your business efforts down a data-backed track is your first-class ticket to success station. Glean insights into audience preferences and opinions by adopting these four trends in market research. Market Research-Lite market research market research techniques real-time concept testing voting platform
  • THE MARKETING BLOG  |  MONDAY, OCTOBER 1, 2007
    [Marketing] Cool Presentations on Marketing
    36 am Cool Presentations on Marketing Jump to Comments I’ve been going through some nice SlideShare presentations on evolving subjects of Viral Marketing, WOM & Social Media Marketing. Marketing 2.0 Word of Mouth Marketing Viral Strategies & Buzz Marketing Share this: StumbleUpon Digg Reddit Leave a Comment Filed under Presentations Leave a Reply Click here to cancel reply.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JUNE 6, 2012
    [Marketing] A 4-Step Online Marketing Plan
    Our 4-step online marketing strategic plan is real simple. But if you are serious about marketing online , then you have to be serious enough to take the proper steps to get you to your goals. Small Business Internet Marketing competition online marketing online marketing plan online marketing strategy Unique Selling PropositionBefore you can succeed you need a plan.
  • SOCIALFISH  |  FRIDAY, AUGUST 30, 2013
    [Marketing] [MUST READ] The Future Of Content Marketing
    Remember the Content Marketing Crap Deluge ? The Future of Content Marketing: 5 Beyonds from Velocity Partners. Here’s the followup. MUST READ. —— Content Strategy Debunking the Hype Industry Insider Potluck
  • WEBBIQUITY SMM  |  THURSDAY, JANUARY 24, 2019
    [Marketing] The Guide To Social Media Marketing Automation
    There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. In addition, a significant portion of social media marketing is engaging with your community. Analytics – A lot of marketing is based on intelligent guesses.
  • WEBBIQUITY SMM  |  THURSDAY, DECEMBER 12, 2013
    [Marketing] 7 Helpful Copywriting Guides and Tips For Content Marketers
    ” How to Become A Great Brand Journalist To Augment Your Content Marketing Strategy by Forbes. The Ultimate Content Marketing Myth by FindandConvert. Josh Smith identifies what he terms the biggest myth in content marketing—”if you post it, they will come”—and explains how to promote yourself and build an audience to draw traffic from a well diversified collection of sources. ” This was post #4 of Content Marketing Week on Webbiquity. #1:
  • FREELANCE SOCIAL MEDIA  |  FRIDAY, OCTOBER 31, 2008
    [Marketing] Marketing Budgets and the Economy
    Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Marketing Budgets and the Economy by cinta5 on October 31, 2008 According to survey results released by eMetrics, the majority of marketing budgets are not seeing a cut due to the economy. 60% of respondents said their marketing budgets haven’t changed. of marketers say interest in web analytics from senior management in the past 6 months has increased.
  • SHERRILYNNE STARKIE  |  TUESDAY, OCTOBER 30, 2018
    [Marketing] A cannabis guide to help Canadian marketers comply with legislation
    Marketing and communications professionals are fascinated to see how the promotional aspect of a new, but highly regulated, industry rolls out. On that day a whole new regime came into play, which in many ways ties marketers’ hands. Thankfully, the Canadian Marketing Association (CMA) has just released a free guide to help Canadian marketers comply with the new federal legislation. . It details how marketing to young people and lifestyle ads are prohibited.
  • MINDJUMPERS  |  THURSDAY, FEBRUARY 10, 2011
    [Marketing] How to Use Twitter As a Marketing Channel
    And with more than 200 million users on Twitter, there is no doubt that there exist a great potential in using it as a marketing channel. I think this infographic provides insight and great advice on what to do on Twitter, if being a business that wants to market itself. Social Media Twitter brand communicating conversation goal Infographic marketing channel promotion tribe
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Marketing] How to Improve Your Social Media Marketing Plan With 13 Growth Hacks
    That means the founders are also the marketers, the SaaS developers are also building the startup’s website and blog, and an office manager basically becomes the vice president of miscellaneous things. Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. I think you’ll find they’ll work for your social media marketing, too. What Growth Hacks Will You Use In Your Social Media Marketing Plan?
  • SOCIALFISH  |  TUESDAY, JULY 23, 2013
    [Marketing] Are you deluged with content marketing crap?
    The Content Marketing Deluge. Or let’s put it another way… Are you part of the problem or part of the solution? Think about it. from Velocity Partners. Content Strategy From the Trenches
  • JUSTIN LEVY  |  THURSDAY, SEPTEMBER 23, 2010
    [Marketing] 19 Marketing Experts Share Tips and Insights – Inbound Marketing Summit 2010 Preview
    As we get closer to the Inbound Marketing Summit on October 6-7th (you can save 50% off using source code EBOOK50), Mike Volpe of HubSpot and I teamed up to conduct a survey of the speakers. Tags: ebooks facebook hubspot inbound marketing marketing marketing strategy new marketing labs social media twitter ebook ims10 newmarketinglabs social media strategy
  • MINDJUMPERS  |  THURSDAY, AUGUST 23, 2012
    [Marketing] What Social Consumers Want and What Social Marketers Think They Want [INFOGRAPHIC]
    There is a frighteningly deep gap between what social consumers want and what social marketers think they want. Here are some of the key learnings: 76% of marketers feel they know what their customers want, yet only 34% have actually asked. However, social marketers think consumers see customer service (59%) as the biggest benefit. 45% of marketers think rewards programs are important to customers, yet an entire 70% of social consumers expect this as a benefit.
  • SOCIALFISH  |  THURSDAY, FEBRUARY 5, 2015
    [Marketing] Comparing 21 social media marketing tools [Chart]
    Content marketing. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others. 2 – How enterprises use social media for customer care, intelligence and marketing. If you’re in the market for a social media management tool, you should be able to identify your use case(s) and find the set of tools that you might want to consider in your search.
  • CODY WARD  |  THURSDAY, JULY 26, 2012
    [Marketing] Marketing Automation, Set It and Forget It
    This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel. If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation.
  • PAM MOORE  |  FRIDAY, SEPTEMBER 14, 2018
    [Marketing] Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan
    However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. It doesn’t and can’t give you everything you need to build out a social media, digital marketing, or branding strategy, plan, metrics or path to success for everything you do online.
  • HARP INTERACTIVE  |  FRIDAY, OCTOBER 9, 2009
    [Marketing] 50 Ways Marketers use Social Media to Improve Their Marketing
    Build blogs and teach conversational marketing and business relationship building techniques. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Attend a conference dealing with social media like New Media Expo, BlogWorld Expo, New Marketing Summit (disclosure: I run this one with CrossTech), and dozens and dozens more. Explore several viewpoints about social media marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 19, 2011
    [Marketing] 5 ways to use social media for solution marketing
    One area that few people have written about is how to use social media for solution marketing. 1) Is there a market for your solution? Few marketers do the social-focused research ahead of time to determine the market. B2B marketers often host advisory board and user group meetings, and these forums are hungry to stay connected via a tool like an online community. It’s easy to get caught up in the buzz, and the hype, around social media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JULY 17, 2015
    [Marketing] How to Market and Sell to the Modern Buyer
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits. Be Relevant – Jeff talked about the challenges associated with marketing the modern buyer and how to move your “suspects to prospects” with relevant content.
  • WEBBIQUITY SMM  |  MONDAY, DECEMBER 13, 2010
    [Marketing] Five Audiences for Social Media Marketing
    Media and public relations activities are no longer separate from social media marketing. Social Media Marketing audiences for social media customer service journalists using social media social collaboration social media relationsOne of the first precepts aspiring writers learn is to “write for your readers.&# A technical audience is different from a business one. C-level executives respond to different messages than do mid-level management.
  • JUSTIN LEVY  |  SUNDAY, JULY 11, 2010
    [Marketing] Reviews of Facebook Marketing | Justin Levy
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Reviews of Facebook Marketing Written on July 11, 2010 by Justin Levy in books , facebook , reviews , social media , video 3 Comments - Leave a comment! Have you had a chance to pick up your copy of Facebook Marketing yet? If you have already read Facebook Marketing , would you mind leaving a rating and review over on Amazon ?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 16, 2012
    [Marketing] There is NO Passive Marketing with Social!
    Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens. Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. Then, another “Hail Mary” pass resulting in hope becoming the marketer’s best friend. With the data, smart marketers can make mid-stream changes to the expressed interests and attitudes of their target audience.
  • FIREBELLY  |  FRIDAY, OCTOBER 12, 2012
    [Marketing] Content Marketing Is More Than Just Writing
    As an enthusiastic photographer, I’m always reminding people that when it comes to content marketing, it’s more than just writing. But there’s so much more to content than the written word that when people forget the other forms of content, they’re missing out on an important piece of the content marketing wheel. A successful content marketing program is built on all these different types of content and are so intertwined that each one depends on the other.
  • WAXING UNLYRICAL  |  WEDNESDAY, MARCH 12, 2014
    [Marketing] Memejacking: How to Get Started Marketing with Memes
    For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. What we’re talking about here is memejacking: another of those made-up-sounding words that has come to have a welcome place in the marketer’s toolkit. Memejacking is, quite simply, the appropriation of these memes for marketing purposes: that is, hitching your brand’s proverbial wagon to content that’s already popular and instantly recognizable.
  • PAM MOORE  |  THURSDAY, NOVEMBER 23, 2017
    [Marketing] How to Increase Cyber Monday and Holiday Sales with Social Media Marketing
    Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, JULY 15, 2011
    [Marketing] Does Your Offline Marketing Match Your Online Marketing?
    Some people call it “integrative marketing.&# I think that’s a good phrase, but regardless of what you call it, small businesses struggling in a down economy should spend a little time thinking about how they market themselves. Cutting marketing out of your budget altogether shouldn’t be an option, but you have to pay attention to where your dollars are going. It means that your message across all marketing channels should be consistent.
  • IGNITE SOCIAL MEDIA  |  MONDAY, JANUARY 9, 2017
    [Marketing] Social Media Marketing Mix: A Guide to Inform Your Social Media Marketing Budget
    At the start of a new year, many marketers are starting to develop or finalize budgets and plans for the year ahead. From a holistic marketing perspective, you may be deciding how much to allocate towards your social media marketing budget in the new year. As a helpful guide, the below graphic looks at the large categories of budget line items included in a well-rounded social media marketing mix.
  • CONVINCE & CONVERT  |  TUESDAY, SEPTEMBER 22, 2015
    [Marketing] How To Do Content Marketing Metrics Wrong
    With alarming speed we’ve gone from companies not understanding the merits of content marketing at all, to a place where 70% of B2B marketers and 69% of B2C marketers say they will be creating more content than ever this year (according to Content Marketing Institute and MarketingProfs research). The unofficial official narrative of the content marketing “movement” is that it’s an arms race. Image via BigStockPhoto.com.
  • FIREBELLY  |  THURSDAY, NOVEMBER 7, 2013
    [Marketing] Twitter Leaving Social Media Marketers Unsatisfied
    So far Twitter has had no problem attracting users from the marketing world. And yet, despite being the second most popular social networking site behind Facebook for industry business objectives, just 55 percent of the marketers who are currently using the social media network say they are satisfied with the service. The researchers concluded, “Twitter must do more than Facebook does to help marketers reach and activate their existing follower base organically.”
  • MINDJUMPERS  |  THURSDAY, NOVEMBER 15, 2012
    [Marketing] Put Content Marketing at the Heart of Your Brand Strategy
    With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. In fact, 90% of marketers think content marketing will become more important over the next year, according to a report from Econsultancy & Outbrain, yet only 38 % have a content marketing strategy in place.
  • HARP INTERACTIVE  |  TUESDAY, APRIL 27, 2010
    [Marketing] Facebook Updates that May Warrant a Marketing Plan Tweak!
    It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe. Unless there is a drastic shift in the marketing mindset and companies react quickly there will be many missed opportunities. Are highly targeted Facebook ads part of your marketing mix? More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers.
  • FIREBELLY  |  MONDAY, DECEMBER 16, 2013
    [Marketing] Are You Doing Influencer Marketing Right?
    In a marketing and public relations world that is constantly evolving, it is imperative to keep up with the latest terms, lingo and vocabulary associated with the current trends. Influencer Marketing is turning out to be one of those terms that people should pay attention to, especially from a social media standpoint. What is influencer marketing? How do you know if you are doing influencer marketing right?
  • CONVINCE & CONVERT  |  FRIDAY, FEBRUARY 27, 2015
    [Marketing] 3 Rules for Better Video Marketing
    Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. But those catching on are seeing a real, and measurable, impact on their marketing and sales goals, not just higher view counts. Whether you’re in a marketing, sales, or IT role, and whether you’re thinking about the why, when, or how of investing resources in online video, this report is an imperative read.
  • MINDJUMPERS  |  WEDNESDAY, JANUARY 5, 2011
    [Marketing] What To Remember In Social Media Marketing & PR
    Tweet Now, when we talk about marketing & PR, we are not only talking about the traditional way to do it. When starting to think of practicing marketing & PR through social media, there are some specific elements that are worth taking into consideration. Similar Posts: Making an Integrated Marketing Communication Effort. Social Media Marketing Policies and Education: The Employee Perspective.
  • FIREBELLY  |  THURSDAY, JANUARY 19, 2012
    [Marketing] Top 15 Facebook Marketing Obstacles
    Based on numerous meetings with all kinds of people and organizations – here are a few of the top reasons that some groups will have a tough time succeeding with their Facebook marketing efforts. They think of Facebook as a ‘silver bullet’ that will fix all of their marketing woes. They don’t integrate Facebook into their other marketing efforts. Businesses are rushing into social spaces – with Facebook being among their top interests.
  • CONVINCE & CONVERT  |  TUESDAY, AUGUST 12, 2014
    [Marketing] 7 Roadblocks to Digital Marketing Transformation
    Image via BigStockPhoto.com The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology, and strategy. The marketing talent pool is underprepared, the marketing mix is evolving, and the matrix of technology providers is exploding.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 15, 2010
    [Marketing] Customer Service is the New Marketing
    It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. In a world where User Generated Content has surpassed that of Publisher Content (ie marketers like you and me) I would argue that Word of Mouth (WOM ) is really your last frontier as a marketer and that outstanding customer service is not only the new marketing it’s your only marketing! Zappos was founded in 1999 and sold to Amazon for $1.2
  • HARP INTERACTIVE  |  TUESDAY, AUGUST 8, 2017
    [Marketing] 5 Tips for Successful Instagram Marketing
    Use Instagram to tell your product or brand story visually & reach people that other forms of marketing might not, often for free or very cost-effectively. The post 5 Tips for Successful Instagram Marketing appeared first on Harp Interactive Blog. Social Media Marketing
  • WEBBIQUITY SMM  |  THURSDAY, NOVEMBER 30, 2017
    [Marketing] Five Situations Where Marketers Should NOT Use Automation
    The success of any marketing effort hinges on the accuracy and clarity of your buyer personas. It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. Lesson: Say yes to automation that backs your marketing campaigns in line with your buyer personas. ” Marketers save time and enjoy the illusion of accomplishment. Guest post by Godwin Adoga.
  • JANET FOUTS  |  SUNDAY, OCTOBER 6, 2013
    [Marketing] Getting Beyond Content Marketing Hype
    The whole concept of content marketing seems obvious doesn’t it? I’m not saying content marketing is another snake oil scam. Client : Oh we have tons of marketing materials, we can just use that! Me : Uh… well, we can work your marketing message in of course, but what about supporting information? What are the needs of the market you answer? Social Media in Action Content Marketing
  • CONVINCE & CONVERT  |  TUESDAY, NOVEMBER 24, 2015
    [Marketing] The New Rules of Social Marketing and PR
    Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? David’s marketing insights helped transform one of his books into a staple of the marketing canon. Translated into 26 languages, adopted by hundreds of universities and business schools worldwide, and with over 350,000 copies sold so far, “The New Rules of Marketing & PR” is now in its 5th edition.
  • CONVINCE & CONVERT  |  MONDAY, OCTOBER 6, 2014
    [Marketing] How To Fix Your Marketing Blind Spot
    image from BigStock.com Marketers think they’ve seen it all, but they are usually blind to what customers really need. GroupHigh also writes fantastic influencer marketing case studies right here on this blog). More than ever before, marketers have access to data. » Digital Marketing big data content marketing grouphigh market research marketing presentations
  • SOCIALFISH  |  WEDNESDAY, FEBRUARY 26, 2014
    [Marketing] Do you know your content marketing basics?
    This is the IAB’s primer on content marketing. IAB Content Marketing Primer from J-P De Clerck. Associations are publishing vehicles, at the end of the day, so this is relevant for you and a good reminder of the difference between paid, earned and owned media; original, repurposed and curated content; and transparency rules.
  • DIRECT MARKETING OBSERVATIONS  |  FRIDAY, JANUARY 29, 2010
    [Marketing] Social Media Marketing is Hard Work
    What are your current marketing initiatives? Do they have any idea how difficult social media marketing is? New clients want a piece of that social media pie, but as a consultant or agency it’s up to you make them take a step back, show them that it’s just another spoke on the marketing wheel and temper their expectations into realistic and achievable benchmarks with results. marta kagan marc meyer Social Media marketing Social Networks
  • AGORA PULSE  |  TUESDAY, APRIL 4, 2017
    [Marketing] Avoid These 7 Rookie Influencer Marketing Mistakes
    Influencer marketing takes many shapes, from sponsored blog posts all the way to product placement in Instagram shots and YouTube videos. This new take on word-of-mouth marketing can be incredibly effective. TapInfluence found that influencer marketing can increase sales ROI 11 times!! Yet, many marketers fall pray to rookie mistakes and jeopardize their success! Every time you design a marketing campaign, you set a specific goal.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, JULY 8, 2008
    [Marketing] What Traits Define a Social Media Marketer?
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? What skills, though, do successful social media marketers have that put these individuals above the average (or addicted) social media user, and better yet, above the traditional marketer?
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 23, 2014
    [Marketing] New Research: B2B Video Marketing on the Rise
    Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. Video marketing has been growing among B2B organizations as well. Although four out of five B2B marketing professionals reported.
  • SHERRILYNNE STARKIE  |  SATURDAY, OCTOBER 29, 2011
    [Marketing] Content marketing delivers sales leads | Sherrilynne Starkie
  • DAVE FLEET  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketing] Live-Blogging Mesh Marketing #mm10
    Tweet Edelman (my employer) is a long-time sponsor of Mesh and Mesh Marketing. As part of our activities for Mesh Marketing , our team is using ScribbleLive to live-blog the event for people who couldn’t be there. Here’s the feed: Tags: MeshMarketing events meshmarketing
  • PAM MOORE  |  TUESDAY, NOVEMBER 14, 2017
    [Marketing] How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI
    Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video. They need to understand your target market, existing customers, competition, branding and messaging architectures and much more. Need some help with social media marketing?
  • THE REALTIME REPORT  |  SUNDAY, FEBRUARY 17, 2019
    [Marketing] Finding Marketing Inspiration
    Finding Marketing Inspiration. Despite having successful marketing campaigns in the past, it could still be challenging for you to come up with a new one. When you do not see anything that inspires you, it is impossible to have a strong marketing campaign. These are some ways to help you succeed in marketing. They might have an excellent idea that you can use for your next marketing campaign.
  • JANET FOUTS  |  WEDNESDAY, APRIL 24, 2013
    [Marketing] Marketing Automation Discussion at SFAMA
    Last night I moderated a very interesting panel for the San Francisco American Marketing Association on marketing automation. Anyone interested in digital marketing needs to understand these concepts, whether you use automation tools or not. Content Marketing. Overall everyone on the panel agreed that content is crucial to your automated marketing, but not just any content will do. The content must be relevant to the target market it’s intended for.
  • HARP INTERACTIVE  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Marketing] 14 Tweetable Reasons to Include Facebook Advertising in your Marketing Plan
    Categories: Social Media Marketing Tags: facebook ads , Facebook Advertising , facebook marketing , facebook statistics , Social Media Marketing Almost every type of business can benefit from a solid Facebook advertising strategy. Social Media Marketing facebook ads Facebook Advertising facebook marketing facebook statistics
  • FIREBELLY  |  MONDAY, SEPTEMBER 28, 2015
    [Marketing] 9 Social Media Marketing Twitter Chats You Shouldn’t Miss
    Twitter chats can be a great way to solicit (and share) social media marketing advice. What: Business professionals from around the world gather each week to discuss tools and methods for effective content marketing. What: The web’s most forward thinking social media marketers come together to discuss different social media topics each week. When: Tuesdays at 8pm EST. Sample topic: Social Media Influencer Marketing Demystified. Social Media Marketing Twitter
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 29, 2015
    [Marketing] Why Interactive Content Marketing is the Future
    One solution that is becoming more prevalent is interactive content marketing. What is Interactive Content Marketing? Interactive content marketing (I’ve also found it called “ marketing apps ”) is not a groundbreaking new format. It is just a category of content marketing that is currently taking shape, and brands are just beginning to experiment with it. Interactive Content Marketing Means More Sharing and Engagement.
  • MINDJUMPERS  |  WEDNESDAY, AUGUST 3, 2011
    [Marketing] Social Marketing Insights from Leading Social Experts
    Tweet Yesterday, ReadWriteWeb published a sponsored article regarding 9 useful social marketing insights for CMOs, which is written by Awareness ‘ Vice President of Marketing & Sales, Mike Lewis. To reach the answers to the questions, Awareness has allied with social media practitioners and experts, and from these they have received great advice on what CMOs need to think about as they set out to design, manage and measure their social marketing strategy.
  • THE SOCIAL MEDIA INCUBATOR  |  MONDAY, MAY 7, 2012
    [Marketing] Have You Considered Segmenting Your Social Media Marketing Channels?
    Mention social media marketing and most people think of Facebook and Twitter. It’s true that Facebook and Twitter receive a lot of visitors each day, but that doesn’t make them the biggest players when it comes to social media marketing. If you deal in any of those niches, then you may well find that Pinterest is the best social media channel in which you should market.”. Sure, they are the biggest players on the Internet…or are they?
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