The Social Media Incubator

4 Concepts Your Online Marketing Should be Ready for in 2015

The Social Media Incubator

As Facebook’s organic reach continues to shrink, online marketers are flocking to buy ads in order to get messages to their target audience. At the end of the year, many offer up their thoughts on what the online trends will be for the year to come.

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Can Marketing Lessons Be Learned From Weird Al Yankovic?

The Social Media Incubator

This week: Facebook added a new feature to bolster their news service, Weird Al Yankovic provides a great marketing case study, and Google is giving prominent search placement to users. This creative and entertaining campaign is something all marketers can learn from.

Unsubscribe from Your Junk Emails with an Email Subscription

The Social Media Incubator

Now don’t forget to add SMI to your rollup… Online marketing Online Shopping Social Media email subscriptions junk email organize email unroll.me Are you still unconsciously deleting junk emails or subscriptions every week? Every day?

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Is Your Business Using the Correct Facebook Profile?

The Social Media Incubator

In our work with many different industries, including education marketing with schools and school districts, we’ve come across many different types of Facebook set ups.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Now Might Be the Time to Switch from Internet Explorer

The Social Media Incubator

Most business web users, however, can benefit from getting rid of Internet Explorer and picking one of the several alternative web browsers on the market. Internet Safety Online marketing Website Development Internet Explorer internet security web browsers

What is the Best Email App for You?

The Social Media Incubator

After researching and testing some of the more well-known apps on the market, we’ve highlighted and graded three email apps. The Mailbox app has been on the market for a while, and was one of the first email apps to offer the ability to snooze your emails.

5 Writing Tips For Better School Websites

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Blogging Tips Internet Marketing 101 Online marketing Public Relations education website tips engaging stakeholders website tips writing for websites Photo by Krista Reynolds, Never Miss a Moment. Have you been tasked to write all or a portion of your school’s website copy?

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The Pros and Cons of the Top Web Browsers

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Internet Marketing 101 Online marketing Search Engines Website Development Firefox Google Chrome Internet Explorer Safari web browsers website updates What web browser do you use? Do you frequently have problems viewing websites or updating your own site?

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Social Media Impacts a Pet Grooming Business

The Social Media Incubator

Facebook Online marketing Online Reputation Management Public Relations Social Media Social Media for Business Social Media ROI social media for business

The 5 LinkedIn Mistakes To Avoid

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LinkedIn is a must for your company’s social media marketing plan. LinkedIn Online marketing SEO Social Media Social Media for Business Social Media Tips company keywords LinkedIn profile Optimization social media marketing plan You’re on LinkedIn, right?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Meerkat Adds New Element to Social Media Marketing

The Social Media Incubator

One thing is guaranteed: it is an app that brands and online marketers will be keeping their eyes on. No, not that critter found in the plains of South Africa. We’re talking about a new app that started quickly spreading last week on across Twitter.

Prioritize Your Social Media

The Social Media Incubator

CEL helps many clients determine how, or if, social media can be a player in their integrated marketing strategy. How are they integrating it with the rest of their marketing? They say life is like a box of chocolates. You never know what you’re going to get.

7 Things to Do to Improve Your LinkedIn Profile

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You can list multiple titles, such as “Branding Specialist and Consultant, Online Marketing Expert and Author.” LinkedIn Online marketing Social Media Optimization self-branding

Personal or Business, Pictures Can Tell Your Story

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Images can make or break your entire online business presence in todays market, and it is not something to take lightly. Facebook Online marketing Photo Sharing Public Relations Social Media Social Media for Business Twitter photography telling your business story

10 Simple Truths About Business Marketing Today

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In today’s fast-paced business climate that integrates online marketing and traditional marketing methods, businesses need to think outside the box about how to attract and acquire new customers. Never put all of your customer acquisition eggs in one marketing basket.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Who Won the Super Bowl of Advertising?

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If we’ve learned anything here, it’s that the best marketing strategies appeal to a wide audience and make a special connection. The big game brings a lot of discussion around the big plays, or in the case of this year’s Super Bowl, the final plays.

Audi Ireland Runs Risky Twitter Campaign

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In the Media Online marketing Online Reputation Management Public Relations Social Media Social Media for Business Social Media News Strategic Social Media Twitter YouTube audi ireland social media campaign women driversphoto courtesy of Flickr.

Bud Light Removes Label Following Controversy

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In the Media Online marketing Online Reputation Management Social Media Social Media News Social Media Tips Twitter bud light bud light label Up for whateverIt spread quickly across social media; yet another campaign that should’ve put up red flags in early development.

Getty Images Makes Photos Free to Use

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Blogging Tips Facebook In the Media Online marketing Photo Sharing Social Media copyright infringement free image use free images getty images online image use The largest provider of professional quality photos on the web will now offer its photos for free.

Chevrolet Brilliantly Embraces Chevy Guy’s “Technology and Stuff” Blunder

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Chevy has also brilliantly incorporated the phrase into much of their marketing. In the Media Online marketing Online Reputation Management Public Relations Social Media Social Media News Strategic Social Media Chevrolet Chevy guy Integrated Marketing World Series

Putting Out Social Media Fires

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Social media can help increase your reach to more consumers and it’s a valuable part of your integrated marketing strategy, as long as you use the right channels for your audience Social media can be a high-risk, high-reward strategy.

Twitter Allows Retweets with Comments

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Apps Mobile Apps Mobile Marketing Public Relations Social Media Social Media Education Social Media for Business Social Media News Twitter retweeting with comments retweets twitter updates Monday, April 6, Twitter revamped its retweet feature.

App of the Week Makes Conference Networking Easier

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Apps Mobile Apps Mobile Marketing Mobile Tips Social Media bizzabo app business networking mobile apps organizing an event Are you attending a conference soon, or hosting one yourself?

Have You Considered Segmenting Your Social Media Marketing Channels?

The Social Media Incubator

Mention social media marketing and most people think of Facebook and Twitter. It’s true that Facebook and Twitter receive a lot of visitors each day, but that doesn’t make them the biggest players when it comes to social media marketing.

Use Caution When Using Online Images

The Social Media Incubator

The world today is all about being visual, so online marketers don’t really have an option when it comes to using images or not. Blogging Tips Online marketing getty images online images

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Is Your Marketing Plan Integrated?

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It is used to be that companies that invested in a marketing plan at all only had to craft their marketing plan for a brick and mortar world. Even after the advent of the Internet, many companies didn’t integrate an online marketing plan.

5 Tips for Creating Engaging Social Media Content

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Online marketing Social Media Social Media for Business Social Media Tips Strategic Social Media business online engagement social media engagement Social Media Plan social media strategy Social media for business shouldn’t be implemented just for the sake of having social media.

Holiday Branding and Marketing For Social Media

The Social Media Incubator

The holiday season is here, with some of the biggest holidays for online marketing: Halloween, Thanksgiving and Christmas. Online sales increase almost every year, and in large part due to the creative, yet simple online marketing campaigns put on by businesses.

Twitter Adds Tagging and Multiple Photo Sharing

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Apps Mobile Apps Mobile Marketing Social Media Social Media Education Social Media News Twitter Twitter features Photo via Twitter Blog. Twitter has continued it’s growth and sharing features in today’s social media world.

Steps to Take with Intellectual Property in Social Media

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Blogging Tips Facebook Internet Safety LinkedIn Online marketing Public Relations Rules & Regulations Twitter Intellectual property registering your brand trademark law USPTO photo courtesy: Getty Images .

Social Media for B2B – 3 Top Tips For Generating B2B Leads Online

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Online marketing Social Media Strategic Social Media b2b leads online b2b social media generating leads online social media strategy When it comes to generating B2B leads online, do you have a social media strategy or are you just “winging it?”

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How Often Should You Post Social Media Updates?

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Internet Marketing 101 Online marketing Social Media Social Media for Business Social Media Tips Facebook Google how often should I post LinkedIn social media posting frequency social media posts social media tips Twitter

App of the Week: Flickr

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You may ask yourself, how can Flickr benefit a business marketing strategy? This could be convenient for someone who wants to keep an up to date Flickr page for online marketing purposes, without any hassle and time of uploading them.

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The Basics of Intellectual Property

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While the ability to directly reach target markets is clearly beneficial, businesses need to take appropriate measures to protect their brands and to ensure they are not infringing upon the rights of others. photo courtesy: Getty Images.

Lesson Learned in Shutterfly Email Slip Up

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Chief Marketing Officer. Online marketing Online Reputation Management Public Relations Social Media Social Media Tips Strategic Social Media crisis strategy Shutterfly Shutterfly email mistake social media strategy On May 14, many Shutterfly customers received a surprising email.

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Tips for Facebook’s Algorithm Change

The Social Media Incubator

What does it mean for your Facebook marketing strategy? Facebook Online marketing Social Media Social Media for Business Social Media ROI Social Media Tips Strategic Social Media Facebook algorithm marketing strategy social media strategy

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Embedding Facebook Posts Good For Businesses

The Social Media Incubator

What does this mean for your online marketing strategy? Stay tuned to SMI for a detailed look into how to embed social media onto your site and improve your online marketing. Last week, Facebook announced posts would now have an embedding option for users.

App of the Week Helps You Upload Photos to Facebook

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Apps Facebook Mobile Apps Mobile Marketing Mobile Tips Online marketing Social Media Social Media for Business Social Media Tips Strategic Social Media create photo albums iLoader app mobile apps mobile uploads time-saver

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Staying on Top of the Mobile Takeover

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Data released by market research firm eMarketer earlier this year reveals consumers made $25 billion in purchases last year through their smartphones and tablets, an increase of 81 percent over the previous year. So what can small businesses do to continue to adapt to the mobile market?

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Social Media: Not a Stand-Alone Strategy

The Social Media Incubator

One of the biggest keys to effective social media strategy is to integrate your offline marketing campaign into your social media campaign. When your audience sees a uniform and consistent campaign in every aspect of your marketing, they are more likely to recognize and remember your brand.