Navolutions

4 Reasons Why We Love Super Long Tail Informational Posts

Navolutions

The fact is, there are lots of ways to rock at content marketing in boring industries , but one of our favorites is the super long tail informational post. “Informational long tail posts” might not be the hottest topic in SEO, but we’ve learned to love them.

Who’s Afraid of the Big Bad Yelp?

Navolutions

North American Marketing Business Leverage Association”, or whichever other goofy no-name company won’t stop calling you, probably just wants to set you up on Google Adwords and charge a management fee. If I had a dime for every time a business owner tore into Yelp, I’d already be retired.

Review 187

Where Exactly Are Google’s Home Service Ads Displaying?

Navolutions

That means if HSAs are showing in your market and you’re not paying for advertising through Google, your company just literally fell off the map. Search Engine Land just reported that Google’s Home Service Ads, which only launched last month, are already expanding from plumbing and locksmiths to house cleaners and handymen. For those who haven’t been following along at home, Home Service Ads are a new advertising block that literally replaces the local stack.

Google 133

Why Facebook’s Updates (probably) Won’t Kill Your Business

Navolutions

Facebook’s push toward paid advertising is likely to aggravate an already tense relationship between small businesses and social platforms over audience ownership,” says Steven Jacobs of Street Fight , a Colorado-based media-and-events firm covering local digital marketing.” There has been a lot of misinformation out there about Facebook’s latest announcement.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

How to Get More Google+ Reviews for Your Business

Navolutions

If this is your first try at social marketing, don’t be discouraged with what you think might be low results. Business Owner Strategies Google+ Online Reviews Search Industry Trends Email Marketing G+ Local SEM local seo Mail Merge SEO social media social networking

Review 163

What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

While there are definitely ways of creating fan communities around your business and products, this one has all sorts of potential for marketing abuse. Google+ just won’t sit still. If you haven’t taken advantage of the platform yet, now is definitely a good time to start.

Why Your Business Presence Has To Be Mobile Ready

Navolutions

Mobile Market Watch, an industry leader in mobile tracking, estimates that 94% of the U.S. No one is going to argue that the internet hasn’t fundamentally changed the way that people experience the world. Ten years ago, they might have, but not anymore.

Mobile 153

How We Got a Link from The Huffington Post

Navolutions

Because no one had commented on the SEO/content marketing side of it, and because the post was only six hours old, I decided to whip up my fastest blog post to date. If I had written the post on Phil’s Fish Market two weeks after the Reddit post, I would have never gotten that link.

SEO in 2014: Where It’s All Headed

Navolutions

The kind of link building tactics that agencies have been going nuts with, like excessive guest posting and marketing infographics , are quickly running out of steam. I think it’s only inevitable that a ton of small businesses will exit the market.

SEO 130

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

What Your Webmaster Can’t Do For You

Navolutions

Unfortunately, it’s all of these little details that add up into a real online presence and marketing strategy, and every detail that’s missing could hurt you in the long run. The first and easiest thing you can do is to send your webmaster a copy of every marketing material you have.

What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

While there are definitely ways of creating fan communities around your business and products, this one has all sorts of potential for marketing abuse. Google+ just won’t sit still. If you haven’t taken advantage of the platform yet, now is definitely a good time to start.

Our Pleasanton Young Professionals Presentation: A Wrap Up & Reference

Navolutions

Thanks to everyone who joined us at today’s Pleasanton Young Professionals presentation, where we covered the basics of SEO and social media marketing. SEO is just one component of Search Engine Marketing, or SEM. SEM also includes online advertising, social media marketing, and other ways of increasing your business’s visibility, traffic, and leads. Google owns the lion’s share of the market at 70%.

Review 100

Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

You may not think that a book written about the internet in 1999 would have much to offer us in the realm of web marketing today, but think again. Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals: “…Markets are conversations. There are so many marketers who go through great pains to try and fake the human voice, and sometimes it even works—kind of.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers?

Marketing graphics as easy as pie!

Sherrilynne Starkie

Today is National Pie Day, and what better day to demonstrate how Snappa can help make relevant, topical marketing graphics. The post Marketing graphics as easy as pie! Marketing Social Media Graphic design Snappa

Finding Marketing Inspiration

The Realtime Report

Finding Marketing Inspiration. Despite having successful marketing campaigns in the past, it could still be challenging for you to come up with a new one. When you do not see anything that inspires you, it is impossible to have a strong marketing campaign.

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend.

Digital Marketing Trends to Watch in 2019

Webbiquity SMM

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. Guest post by David Gutierrez.

Trends 189

The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job.

The Ultimate Influencer Marketing Survey 2019 [Infographic]

Social Media Today

We surveyed 800+ marketing and PR professionals from around the world to learn how they’ll prioritize influencer marketing in 2019

Survey 135

7 Tips for Using Visual Content Marketing

Social Media Today

Here are 7 tips for unleashing the power of visual content for your social media content marketing success The power of visuals can have an enormous impact on the success of your content and campaigns.

Tips 151

10 Key Marketing Automation Features You Should Know

Waxing UnLyrical

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Feature #2: Email marketing. Guest Post by Deeana Radley.

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Content marketing and SEO go hand in hand.

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

This list is of free digital marketing tools for non-profits is a great place to start. Solutions: These free digital marketing tools are like an in-house design team. Free Digital Marketing Tools for Content Marketing Support. And Three More Free Digital Marketing Tools.

Tools 251

Marketing Predictions for 2015

Mindjumpers

The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness.

Agile Marketing in B2B

Buzz Marketing for Technology

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. Market trigger : We knew that the U.S.

B2B 198

Why Social Media Will Challenge Marketers in 2019

Direct Marketing Observations

As most marketers know by now, we are pretty far removed from “the what” and “the why” these platforms were built for in the first place. In my opinion as soon as marketers came to the social media party en masse, the dynamics changed forever.

Infographic: B2B content marketing trends

Sherrilynne Starkie

Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content.

B2B 386

Top Marketing Trends for 2013

yMarketingMatters

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix.

Trends 283

Why Brands Need a Conversational Marketing Plan

Social Media Today

As brands increasingly turn to messaging platforms to engage with current and potential customers, it’s important to have a solid conversational marketing plan in place to achieve the best results

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management.

Tools 263

Top five: Women rule content marketing!

Sherrilynne Starkie

And, we see how women are leading the world of content marketing. Top 5 Content Marketing Influencers and Experts are women. Women top the list of the Top 50 content marketing influencers to follow, from the folks at the Top Rank Blog.

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns.

Marketing to Gen Z: What Not to Do

Ignite Social Media

As Generation Z grows to be a large part of consumers, it’s important to understand what kinds of marketing they are receptive to. Want to know how not to market to Generation Z? Want help with your marketing efforts?

Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Dark Arts of Content Marketing.

Weather-Based Marketing

Saying It Social

How to successfully use “Weather-Based Marketing” in the #Blizzard(s)2015 through AdWords, promotion of relevant products, and real-time engagement. The post Weather-Based Marketing appeared first on.

A cannabis guide to help Canadian marketers comply with legislation

Sherrilynne Starkie

Marketing and communications professionals are fascinated to see how the promotional aspect of a new, but highly regulated, industry rolls out. On that day a whole new regime came into play, which in many ways ties marketers’ hands. Marketing cannabis.