Direct Marketing Observations

Why Social Media Will Challenge Marketers in 2019

Direct Marketing Observations

As most marketers know by now, we are pretty far removed from “the what” and “the why” these platforms were built for in the first place. In my opinion as soon as marketers came to the social media party en masse, the dynamics changed forever.

When was the Customer Experience ever NOT a Priority?

Direct Marketing Observations

The thinking was that because marketers were now armed with lots of data there would now be a more harmonious relationship. Marketers have become so obsessed with tools and resources that drive sales, that they have forgotten about, wait for it, the customer and the experience.

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Then and now, and thus, the more data a marketer has, the better the decision they can make. Now B2B marketing?

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What’s the Sweet Spot for Content Marketing?

Direct Marketing Observations

As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. What I do know is that the content marketing game is drastically shifting.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

The State of Digital Marketing 2014

Direct Marketing Observations

Thanks to the folks over at Web Marketing 123 for this Infographic. digital marketing digital

The Many Faces of Digital Influence

Direct Marketing Observations

social media social media influence Social Media marketing digital marketing

The One Mistake Every Marketer Makes with Social Media Every Day

Direct Marketing Observations

If you manage a social media team or if you’re the director of marketing or even the CDO or CMO, let’s make sure that some of your most knowledgable people of the brand are doing social; instead of the person who has platform experience but no real world brand experience.

Don’t Mistake Activity for Effectiveness in Social Media

Direct Marketing Observations

The world of the content marketer/social media marketer is changing. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science.

The Key to Success in Enterprise Social Media

Direct Marketing Observations

Lately, I’ve been thinking way too much about organic B2B social media marketing. Would you agree that essentially, B2B marketers, are relying on a definition of engagement that a) really doesn’t mean much anymore in social media and b) shouldn’t apply to them?

Ashley Madison and the Case for In the Moment Marketing

Direct Marketing Observations

Meanwhile, what struck me as interesting about all of this, was the usage of in the moment marketing. Smart marketing PR? digital marketing Ashley Madison Social Media marketing TwitterSh*t is getting ready to hit the fan again.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Social Media Marketing Wins…and Fails

Direct Marketing Observations

Here’s a great infographic surreptitiously attached to an MBA in marketing lead gen site. social media social media infographics Social Media marketingBe that as it may on the interwebz, this inforgraphic nonetheless, is not bad.

Conversation Lost-How to Align B2B Social Media Marketing Efforts with the Right Strategy

Direct Marketing Observations

The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. So what is a marketer to do? Where does social media fit in the marketing mix? In social media, because an ‘action’ did occur, marketers measured it in a positive fashion.

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Why Entertainment and Social Media are Perfect for Each Other

Direct Marketing Observations

So the balance is playing your music, marketing your music and selling your music. Last time I checked musicians are musicians and NOT marketers and certainly not social media marketers.

A Look Back: What to Look for in Your Next Social Media Director Hire

Direct Marketing Observations

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? It’s either an integral part of every marketing plan or it does have some role.

The Content Paradigm Shift

Direct Marketing Observations

This is what digital marketing has become. The world of the content marketer resets every day to square one. The really good marketers know what works and what doesn’t. customer experience consumer trust content marketing Marketing marketing automation

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Is Social Media Marketing Effective?

Direct Marketing Observations

Social Media marketing roi social mediaThanks to the folks at MDG.

The Difficulty in Being Interesting

Direct Marketing Observations

And marketers and bloggers and brands struggle. Why do you click on a piece of content? Probably because you were compelled to. Some trigger caused you to cross over the invisible threshold of no and maybe. Was it an image?

Why Snapchat Content and the Longevity of Social Media Content are so Similar

Direct Marketing Observations

But marketers need to understand how each platform relates to not only what they want to do but also in how it might relate to its current customers but future prospects. Clearly, marketers and brands have got to elevate their game of being interesting and compelling every day at midnight.

The Secret to Digital Innovation in an App Centric World

Direct Marketing Observations

I was recently speaking to an entrepreneurship/marketing class in Naples Florida about what it takes to get something from cradle to grave. digital marketing entrepreneurship florida ideation naples

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Five Simple Rules for Better Tweeting [Infographic]

Direct Marketing Observations

For that reason, the cracker jack team at Digital Response Marketing Group , has decided to offer up 5 simple rules for better tweeting. Often times reading Twitter feeds can seem almost post-apocalyptic. A vast wasteland of nothing. You scroll through your feed and you see nothing redeeming. Fun fact, we used to refer to the World Wide Web with the same disdain. It essentially was the wild, wild, west where anything goes and anything went. Some think that’s no longer the case.

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How do you Measure Success?

Direct Marketing Observations

This makes complete sense and yet runs counter to the quote, but is a perfect segue’ into how we all measure success in digital and social marketing. content strategy digital marketing Marketing strategy success I save way more than I need to.

The Reality of Social Currency

Direct Marketing Observations

The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. The good part about this effort is that it stretches the marketing dollars because it creates more visibility and awareness for the re-launch.

From Social to Local to Mobile

Direct Marketing Observations

Retailers and advertisers and marketers used to be able to dictate and call the shots and we as consumers responded like we were pavlov’s favorite dogs. Thanks to the folks over at Monetate Marketing Infographics //. <div

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Social Media for Business in 2012 [Infographic]

Direct Marketing Observations

social media Social Media marketingSince it was a short week, we’re going to go with an infogrpahic from Patricia Redsicker.

Yelp is Broken and Social Flashmobs Apparently Rule

Direct Marketing Observations

social media viral marketing viral video amy''s baking company gordon ramsay reddit social media flashmobs yelp

10 Digital Unpredictions for 2013

Direct Marketing Observations

marketers. Marketers will jump on this and snap a gamification piece onto data deletion. But the person or marketing teams who “get” the user and write for the user, they are the new kings. Prepare for the birth of the Social Data Analyst Marketer.

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Is Social Currency Counterfeit?

Direct Marketing Observations

It needs to be looked at for what it actually is – the top of the funnel component of a larger program to generate awareness AND behavior using social media and content marketing. Check out this image. .

The Conundrum of Content

Direct Marketing Observations

content marketing content strategy SEO/SEM content content creation curation Search seoI’ve been somewhat neglecting the blog over the last few months but I have a good excuse er… reason. Others are getting my good content.

The Global Impact of Smartphones

Direct Marketing Observations

Mobile marketing mobile smartphonesCourtesy of the folks from Protect Your Bubble.

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17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well.

The Attention Economy is Distracting Me

Direct Marketing Observations

The irony though, is that we (marketers) still look at that piece of user/consumer data as being really valuable; and don’t get me wrong, it does have a use and value. Twitter has the RT button and the favorite button.

When Lead Gen Get’s in the Way of a Good Cause. 7 Lessons for Chevy & MLB.

Direct Marketing Observations

I hate to say it, but this is a case study on bad email marketing. Email Marketing Emarketing chevy chris resop mlb roberto clemente awardI love baseball and I coach baseball and I’m a fan of the Pittsburgh Pirates.

Is social media marketing too labor intensive?

Direct Marketing Observations

And then, it works best if it’s in conjunction with all the other activities, marketing or otherwise within your organization or the organization you’re working with. Tags: Social Media marketing marc meyer

Social May Artificially Validate Motivation and Intent But…

Direct Marketing Observations

You’re a marketer, you’re tasked to sell something online. The problem is until marketers figure out a better way to convey trust, value, price and a great user experience-they’re going to have to bide their time getting to know who you are.

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Two Hurdles and One Gap in Enterprise Social Media Engagement

Direct Marketing Observations

social media social media monitoring b2b social media marketing enterprise social mediaRecently, my work required that I evaluate some of the top global brands in a certain industry in regards to internal b2b social media usage.

Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Enter the age of Big Data and marketers finally doing something with that data. IDC predicts that the market for Big Data technology and services will reach $16.9 Go Get a Tablet - it’s hard to ignore the mobile and tablet markets.

The ROI of Your MOM

Direct Marketing Observations

Flowtown – Social Media Marketing Application. social media measurement roi social media

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It’s Not About Social Anymore

Direct Marketing Observations

Those also were the same people, myself not included, who took to their pitchforks and torches to light up any company who slipped up with any type of ambitious forays into the great unknown called social media marketing.

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30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010

Direct Marketing Observations

Gaming the System: How Marketers Rig the Social Media Machine. 15) One of my favorite posts on Facebook marketing came from my amigo Tamar Weinberg in May- How to Use Facebook for Business and Marketing. 2010 was a heck of a year in so many ways wasn’t it?

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On Influence and Bad Blog Posts

Direct Marketing Observations

blogging SEO/SEM content marketing social mediaI like differing opinions, thoughts and comments. I think it’s good to have a variety of thought. No one likes a yes man right? Except maybe in the social media world. Then sometimes it resembles a quid pro quo type of environment.