Dave Fleet

Marketing, community, support or all of the above?

Dave Fleet

Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. Marketing objectives generally focus on sales – demand gen, acquisition, etc. Marketing, community or both? Tweet.

In Search of Hiring Excellence: Choosing the Best from the Best

Dave Fleet

For example, in the case of this role, we looked for strong digital-first client counselors, people who had exceptional backgrounds in digital strategy, and who were also new-business hungry, with the right mix of sector experience for the market in which they were hired. Building a successful team is one of the most important things you do as a manager, but it is also one of the most challenging.

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Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

Importantly, they built relationships with people that were different from the one-way marketing tactics seen in other channels. Before too long, we started to see traditional marketing approaches re-emerge as social media companies began to look for ways to generate revenue. As money flowed in to the platforms, marketers began to look to apply the same tactics that had been traditionally executed elsewhere. marketing musings social media

Internet Trends for 2014 Report is a must read

Dave Fleet

The latest annual Internet Trends Report from Mary Meeker , venture capitalist at Kleiner Perkins Caufield Byers , is one of those, and it’s a must-read for those of us in digital marketing. marketing statistics trends digital Tweet.

Trends 397

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

My Team Makes Me Uncomfortable – And That’s A Good Thing

Dave Fleet

Our team has undergone a significant transition to broaden our capabilities from our historical core strength in social media into additional digital marketing areas. Want to try uncomfortable? Our team turned a streetcar into a concert venue. Seven years. It’s a long time in the agency world.

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Where does content fit in Facebook’s new marketing model?

Dave Fleet

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising.

Four Lessons on Resliency from Butch Vig

Dave Fleet

Marketing is equal parts art and science, and much of it can at times be subjective. Butch Vig is a legendary musician and producer, who has had a huge impact on the music industry.

Forrester: Email and search drive online sales, not social

Dave Fleet

As reported by Marketing Pilgrim : Paid search matters most for new customers. Nearly three years ago, I obsessed over another Forrester report on the social media marketing ecosystem , which the pros and cons of paid, owned and earned media.

How-to Research for a Approaching Examination

Dave Fleet

Areas like internet marketing and online advertising have grown as an outcome of the growing practical usage of the Web. You actually need to keep thorough records, and recall that you’re not just required to write a definite composition, there will be others, so be detailed notes that will direct you towards additional composing. There is never a destructive complaint in reference to authorship.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Social Media at Scale: Organizing Global Social Media Teams

Dave Fleet

Freed from the restrictions of a coordinated program, local markets can respond nimbly to local market conditions. This model eschews local market teams in favour of one centrally-led team. This is especially true in technical fields with a lot of local market regulation.

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Book Review: Social Marketing to the Business Customer

Dave Fleet

So, when I heard about Social Marketing to the Business Customer (by Paul Gillin and Eric Schwartzman) , I picked-up a copy straight away — because I think the marketplace is desperately in need of solid B2B books offering practical social marketing advice. Tweet.

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Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. Listen; engage; develop.

Book Review – UnMarketing: Stop Marketing. Start Engaging.

Dave Fleet

I’ve known him for a while and, while I always enjoy sparring with him , I consider him a friend so readily agreed to take a look at his new book – UnMarketing: Stop Marketing. Tweet If you’re a regular Twitter user, Scott Stratten can be hard to miss at times (ok, always).

Review 400

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Five way to improve your social media measurement

Dave Fleet

It can sometimes be hard to accomplish this – especially from the agency side – as you often need to work with many business functions to determine this (sales, IT, marketing etc). Tweet.

Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

At the time we’d pulled together our own five-step prescription for preparing your timeline: Review company marketing/communication materials and history: Plot out the story you want to tell and the milestones for it.

Four Lessons on Resiliency from Butch Vig

Dave Fleet

Marketing is equal parts art and science, and much of it can at times be subjective. Butch Vig is a legendary musician and producer, who has had a huge impact on the music industry.

Startups: No, You Don’t Need To Hire A Social Media Experts

Dave Fleet

You’re not likely to be walking around with a large marketing team; you don’t have big operating budget. Who can handle your PR or marketing and integrate that strategy with your online activities? uncategorized communications marketing pr public relations social media

Presentation: The Power of Loyalty in Social Media

Dave Fleet

I focused on several insights: Social media is a two-way channel, but over the last ten years social media marketers have increasingly shifted to focus activities on one-way interruption – applying old techniques to new channels, which is exacerbated by updates on networks like Facebook. Communities form post-purchase, but most marketers are focused pre-purchase. This is a challenge to marketers to think differently and shift away from business-as-usual. Tweet.

20 Social Media Trends for Business in 2011

Dave Fleet

Trend #17: Marketing in streams. social media trends communications marketing pr public relationsTweet 20 Social Media Business Trends in 2011. View more presentations from Dave Fleet.

Trends 426

Reflections on the changing digital agency environment

Dave Fleet

As push-focused marketing gains more traction on social channels and as social platforms limit brands’ abilities to organically reach the people who have shown affinity for them, many companies are shifting dollars away from community management and into media dollars.

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Smart Location-Based Marketing By Home Depot

Dave Fleet

location marketing FoursquareJust saw this photo on my friend Ben Lucier’s Posterous site – hardware retailer Home Depot reserved a parking spot for him at his local store in the “Pro&# parking section. Because he was the mayor.

Marketing, community, support or all of the above?

Dave Fleet

Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. Marketing objectives generally focus on sales – demand gen, acquisition, etc. Marketing, community or both?

Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google

Dave Fleet

Tweet Aaron Goldman is the author of Everything I Know about Marketing I Learned From Google (affiliate link). With all of the companies taking innovative approaches to marketing nowadays, why did you choose to write about Google? Marketing is more than just advertising.

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4 Ways To Improve Your Social Media Content Strategy

Dave Fleet

Think beyond your marketing terms, and towards what people are searching for. Tweet. Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels.

HOW TO: Read 26 Books A Year

Dave Fleet

UnMarketing: Stop Marketing. All Employees are Marketers by Richard Parkes Cordock. Tweet Late in 2009, Julien Smith’s fantastic approach to reading inspired me to set an ambitious target for this year: to read one book every two weeks throughout the year.

How To 424

The Top Misused Words in PR

Dave Fleet

If your new product is the ultimate product for the market, that means you’ll never need to release a follow-up, right? Tweet. Ragan’s PR Daily published a post yesterday listing their top 10 words often misused in press releases. Their list: Quality. Unique. Innovation. Official.

5 Steps to Thinking More Socially About Communications

Dave Fleet

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. It’s a marketer’s dream – in the past we’ve had to use a shotgun to do a rifle’s job. Marketing campaigns are often built around short-term microsites, campaign-focused landing pages and one-off ads.

CPM 423

7 Tips For Getting Legal Approval on Social Media Programs

Dave Fleet

Last night I spoke on a panel for the American Marketing Association on the topic of “ How to launch and implement a social media initiative.” Tweet. I don’t think it matters which form of communications you work in; “legal” often seems to be a pain point.

Tips 382

Facebook Strategies: Content Over Creative

Dave Fleet

The rise of spacial marketing. The bottom line is that many marketers on Facebook are paying insufficient attention to content design while paying undue attention to creative design. Tweet Are you focusing your Facebook investment in the right place?

Are You Ready If Wikileaks Targets You?

Dave Fleet

Every marketing initiative should, at a minimum, incorporate escalation processes into their plans. Tweet Wikileaks creator Julian Assange has announced that his site is now going to begin to focus on businesses. Apparently the first target, early next year, will be a major American bank.

Yeah, Well Your Agency Is Killing Unicorns

Dave Fleet

I’m not going to lie — I’m dismayed at the juvenile back-and-forth that’s going on between different marketing disciplines over social media, with posts like this one or like this from Search Engine Journal previously.

From One to a Million: Managing Social Media at Scale

Dave Fleet

Do you aim for consistency and economies of scale or responsiveness at a local market level? Tweet. What if you had to re-examine your assumptions around social media? What if, instead of thinking about conversations in ones and twos, you had to think about them in thousands and tens of thousands? What if you had to manage dozens or hundreds of properties, and millions of fans? What would change?

The Biggest Challenge Digital Communicators Face

Dave Fleet

Senior marketing decision makers have often spent their whole careers thinking in terms of public relations (sometimes corporate and marcom), advertising, internal communications and, more recently, digital communications. Many marketers have spent many years operating using a campaign model.

Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

Market intelligence and insights. Forrester recently published a report entitled “ The Purchase Path of Online Buyers.&# Normally I’m a fan of Forrester’s reports, but this one left me scratching my head.

47 Books For Your 2011 Reading List

Dave Fleet

The Age of Persuasion: How Marketing Ate Our Culture (via @DoctorJones ). The New Rules of Marketing and PR – David Meerman Scott (via @ruthings ). Tweet Looking for books to populate your reading list for 2011? Here are a few to think about.

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Eight Tips for Scaling Social Customer Support

Dave Fleet

You’ll have seasonality; you’ll have spikes driven by announcements and launches; you’ll have marketing promotions. Tweet.

Tips 371

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

Is this move good or bad for marketers, and what other tips would you offer to help organizations manage their Community Pages? A couple of weeks ago I received a worried call from a friend working in PR for a large company.