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Are You Building A Loveable Or A Buyable Brand?

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Blog Digital Insight Digital Marketing Social Media Marketing #brands #marketing #digitalmarketing #brandpromotion #bigbrandsThe definition of great brands seems to be changing.

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Content Marketing In The Social Age

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Digital Insight Social Media Marketing Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media.

5 Brand-New Ways To Increase LinkedIN Showcase Page Followers

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Social Media Marketing It’s a really difficult thing to increase your followers on LinkedIn company/showcase pages. The reason is simple, LinkedIn does not have the same virility inbuilt as Facebook.

Why Marketplace Model Is #Fail For Ecommerce?

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Digital Insight Digital Marketing Internet was conceived with a promise and hope that it will cut the intermediaries.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

The Promise of Internet!

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2 Million ONLINE Leads Market for BFSI Sector in India! Internet was conceptualized with a dream. The dream of equalizing everyone and democratizing all content. A student could drink the potion called ‘Internet’ and serve at the same platform as an MNC, perhaps better!

How to Boost Reach, Attendance and Engagement for Your Next Event?

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Digital Learning Social Media Marketing Some time back ‘atomthought’ as a media partner to a national digital event, created a live hangout and streamed to all it’s readers.

3 guidelines to empower your local marketing

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I was reading a recent issue of Forbes India where they enlightened readers on the FDI and one of the statements caught my eye. That statement was by a FMCG/Retail executive who stated that consumers’ tastes and preferences vary every few hundred kilometers. Infact there is a sea-change of difference between consumers of Pune and. Digital Insight

17 Irresistible Small Office Concepts on Pinterest

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Technology Marketing in Digital Age! Friends, here are 17 small office and workspace concepts that will inspire you to create one for yourself. So, click here and immerse yourself in the irresistible inspiration of being yourself. Related Posts: 9 Top ‘Jugaads’ on Pinterest!

Birth of the Chief Marketing Technology Officer

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Marketing used to have a tough time negotiating with IT on whys, Digital Insight Digital MarketingNot long back, it used to be a pain creating a special promo page on a corporate website, adding some content,or starting a blog for the business, creating a promo mail id, analyzing traffic data or even putting a small 3 field form!

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Close Looping Your Social Media Marketing Campaign!

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While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. Tags: Digital Feature Digital Marketing Social Media Marketing

Broken Leg & Car-Volkswagen & Bharti Axa Atyaachaar- Best Practices In Marketing & Customer Support?

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Brands are all about trust. More so in India and save HLL & P&G most MNC brands in India are in serious need of building some serious trust assets. MNC car manufacturers like Volkswagen have a very low adoption share in India, there sales are peanuts compared to Maruti and maybe Hyundai. People who are. Digital Insight Digital Learning

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How Social Media is changing brand communication paradigm

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Social Media Marketing & New Age Communication. Seminar on Role of Social Neworks in Marketing @ New Delhi Instiute of Management Social Media Marketing- Short Term or for Ever? Tags: Digital Feature marketing communication social media marketig

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Manage Your Employees’ Social Media Behavior & Save Yourself From Embarrassement

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Social Media Marketing Many of you would have read about how an employee of AOL was fired about 6 months back because he was clicking a photograph during a meeting. He was fired in front of other co-workers and about 1000 others connected via a conference call. The email and the audio clip of the conference call was.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Content Marketing In The Social Age

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Digital Insight Social Media MarketingRecently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media.

ebay X.Commerce & If Indian eCommerce has Missed the Bus?

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Mobile Marketing! ebay is gradually but steadily& seriously working towards becoming the dominant ecommerce player if the world.

Social Media 5000 Years Back!

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Brands need to play the social media marketing game very subtly.

How an internet start-up is marketing itself to the media!

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TheWhizTimes, a unique platforms for kids and families, initiated a very innovative PR campaign this week. Before we talk about that, here is a brief about thewhiztimes.com TheWhizTimes.com, started by an ex-Nokia Head of earned Media and a social and online media veteran-Shalabh Pandey in Singapore, plugs a very relevant gap in today’s society and. Digital Discover News

How Volvo is leveraging Pinterest for success?

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Digital Marketing Social Media MarketingVolvo is one of the first car companies to have launched a unique promotion on Pinterest. And it did that with a very apt model to start with: The S60T5 Needless to say this model of Volvo focuses on its impeccable design, technology and lowest entry price point attributes and targets young internet savvy professionals.

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Social Media Marketing- Short Term or for Ever?

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As marketers we want to measure RoI from our investments and the same is true for our investments in social media as well. We can have very clear long term social media marketing objectives, and we can have multiple programs running parallelly or consecutively, each with a start and end point.

Online Classifieds in India & The Bottom of Pyramid

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Social Media Marketing and RoI 2 Million ONLINE Leads Market for BFSI Sector in India! At first we thought it was a joke! A buffalo listed on our classifieds portal- tradusAds.in. We decided to do a telephonic check. Each ad on tradusads.in

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Social Media -Outsource or Not?

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Digital Feature Digital Focus Social Media Marketing outsource Social MediaSocial Media Outsource. As owner of a blog, a facebook page, a twitter account and a linkedin group I take out extra time to give adequate attention to each one of them.

Is Your Brand Ready To Get Dirty? Don’t Go Social, If The Answer Is ‘No’!

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Digital Insight Social Media Marketing It’s important to realize that the moment a Brand steps into the social media, it should be ready to get a bit dirty. It should be ready to mingle with diverse people and get some of their dirt on its polished untouched body and transfer some of its glitter and fragrance to others. The irony.

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State of Social Media for Ecommerce Players in India

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Social Media Marketing Out of curiosity I and my team at dotConverse (www.dotconverse.com) did a quick survey of how the eCommerce portals are performing on social platforms. I am reproducing some numbers only for Facebook here.

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GAP (Google Advertising Professional) Certification! Useless or Useful?

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As a person who has worked in Google, cleared GAP certification, and who heads a business unit now outside of Google, I have a specific take on it’s importance for a Marketing Manager in an enterprise. Marketing/Business Heads need a dashboard to track and review performance.

Is TV Advertising Really Helping OLX or Quikr?

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Digital Insight Digital Marketing The major challenge of a classifieds platforms in India today is to get listings or sellers. That’s why all the ads by a classifieds portal talk about posting a listing or ask you to sell something.

How Restaurants & Pubs Should Use Social Media

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Digital Insight Digital Learning Digital Marketing dotConverse (www.dotconverse.com), my social media agency, took up a project recently with Lemp Brewpub & Kitchen (An American brewery with sole licence given at Gurgaon in India). We took up the project when things were very low for Lemp (extremely negative word of mouth on social and review platforms) and there was no organized or.

Where is Linkedin Going Wrong?

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As of now, it looks very mundane, half-hearted, un-innovative approach by linkedin to crack job-seekers market! (I Mobile Marketing! 5 Myths about Online Social Marketing! Tags: Digital Feature Social Media Marketing bixee linkedin monster naukri online job search

Online Classifieds-Is It A Winner Takes All Market?

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many of them without any concrete logic expressed their agreement with Online classifieds being a winner takes all market. It’s easy to describe a market as ‘Winner Takes All’ It’s easy because it gives one an easy way out of many questions. When the market is ‘winner takes all’- then you only have one option and that is to grow largest in the quickest possible time-leveraging network effect to the fullest.

5 Brand-New Ways To Increase LinkedIN Showcase Page Followers

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Social Media MarketingIt’s a really difficult thing to increase your followers on LinkedIn company/showcase pages. The reason is simple, LinkedIn does not have the same virility inbuilt as Facebook.

The New CMO!

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Digital Insight Digital MarketingForrestor and Heidrick & Struggles Global CMO survey of 2011 (200 CMOs) outlined 2 great opportunities for the CMOs : 1. Beef up digital & technical understanding: The survey showed that digital & technical skills are second most important skills to acquire on the CMOs agenda. This is especially critical for various startups where the.

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Veggy Food is Healthy Food

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Please visit this excellent vegetarian recipe Related Posts: Content Marketing In The Social Age 5 Brand-New Ways To Increase LinkedIN Showcase Page Followers How Restaurants & Pubs Should Use Social Media 9 Top ‘Jugaads’ on Pinterest!

4 Social Media Lessons from Sachin Tendulkar

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Digital Insight Digital Learning Social Media Marketing Here’s a slideshare presentation our partner agency- dotConverse made. Very interesting read! 4 social media lessons from sachin tendulkar!

MARS MISSION- WEBINAR- Participate Now

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Digital Insight Digital Marketing Related Posts: Web Analytics Q & A With Avinash Kaushik & Nick Mihailovski 4 Social Media Lessons from Sachin Tendulkar How to Boost Reach, Attendance and Engagement for Your Next Event? How a Start-up is Boosting the Indian Economy in a Small Way!

Group Buying! Game Changer or Not?

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Related Posts: Technology Marketing in Digital Age! Social Authority Marketing- Getting deeper into Social Media! So how do you buy your t-shirts, or shoes? Well, you saw someone wearing a nice converse shoe, and you end up asking him -where did he get one from.

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3 Hidden KPIs for the New Age CMO!

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As a Chief Marketing Officer (CMO); your team is investing in various channels like TV and radio. Digital Marketing3 Hidden Brand KPIs for the New Age CMO! You can perhaps see an increase in overall traffic and pageviews! But: Are you happy with just the increasing trends of traffic (all sources)? Is that enough? What are.

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4 Social Media Lessons from Sachin Tendulkar

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Digital Insight Digital Learning Social Media MarketingHere’s a slideshare presentation our partner agency- dotConverse made. Very interesting read! 4 social media lessons from sachin tendulkar! from Saurabh Pandey.

How to Boost Reach, Attendance and Engagement for Your Next Event?

Atom Thought

Digital Learning Social Media MarketingSome time back ‘atomthought’ as a media partner to a national digital event, created a live hangout and streamed to all it’s readers.