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  • WEBBIQUITY SMM  |  TUESDAY, JUNE 21, 2016
    [Marketing] The Six Best Google+ Marketing Tools
    3: The Nine Best Facebook Marketing Tools. #4: 7: The Six Best Google+ Marketing Tools. Cool Web Tools Google+ Social Media Marketing best Google Plus tools BuzzBlogger Catherine Pham CircleCount Circloscope Do Share Chrome Friends+Me Google+ tools GPlusData Katie Lance Post Editor for Google+ RazorSocialDespite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world.
  • VISUALLY SM  |  MONDAY, OCTOBER 26, 2015
    [Marketing] Why LinkedIn Is Now Such a Powerful Content Marketing Tool
    There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board. The reason why so many content marketers try to get guest blogging gigs is it helps elevate their personal brands to a larger audience. So do your content marketing efforts a favor and test out a few articles on the LinkedIn platform. Matt is passionate about the latest content marketing trends and best practices for video, infographics, eBooks and more.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 5, 2011
    [Marketing] Why Your Marketing Needs Real-Time Data
    We often throw this idea around as marketers – “being relevant”, but few people discuss how! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. To do this, I asked our research analysts at Networked Insights to study what marketers talk about. Together, this information tracked what topics were important to marketers over the last 4 weeks.
  • FIREBELLY  |  THURSDAY, DECEMBER 5, 2013
    [Marketing] Apartment Marketing Predictions 2014: The New Breed Speaks
    Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. Mobile usage continues to climb with smart phones and tablets flooding the market. Social media for marketing and customer service will continue to grow. 2014 is upon us.
  • IDACONCPTS  |  FRIDAY, JUNE 8, 2012
    [Marketing] 4 Simple and Easy Email Marketing Providers
    Email marketing is seeing a bit of a resurgence lately. An effective email marketing campaign can create lucrative results when used properly. The best way to do that is get acquainted with the various email marketing providers to see which one will be the best fit for your needs. That’s why we put together a list of 4 email marketing providers that cater to simplicity and are inexpensive with starter options. Campaign Monitor markets to designers and their clients.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 2, 2015
    [Marketing] B2B Marketers Are Humans, Too
    In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Visual Marketing Magic.
  • PUZZLE MARKETER  |  FRIDAY, APRIL 27, 2012
    [Marketing] Friday Marketing Picture Puzzle – #7913
    For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. Click here to go to our marketing puzzles answers page. Related posts: Can You Solve this Digital Marketing Puzzle? - #1950 Can You Solve this Digital Marketing Puzzle? - #3776 Digital Marketing Puzzle - #8889. Marketing Puzzles analytics bounce rate
  • CONVINCE & CONVERT  |  THURSDAY, OCTOBER 9, 2014
    [Marketing] How to Make Marketing Analytics Easier
    Tons of marketers hate data, so they only focus on the low-hanging fruit. The strongest marketers are the ones who collect actionable data. » Digital Marketing conversion report formstack google analytics how to analyze marketing data increase conversion with data marketing analytics track social media marketing These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers.
  • WEBBIQUITY SMM  |  MONDAY, JANUARY 17, 2011
    [Marketing] Best Social Media Stats, Facts and Marketing Research of 2010
    For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? B2B Marketing and Social Media.
  • SOCIALFISH  |  TUESDAY, NOVEMBER 26, 2013
    [Marketing] Multichannel Marketing For Nonprofits
    Here are some key facts about how fundraising and email are changing for nonprofits: On its own, email is not enough : the median click-through rate for 2013 was 0.5%; Over 50% of email is on mobile now; People participate because they’re drawn in by stories and visuals; Multichannel marketing is a great way to raise optimism and engagement. Today, we’ll lay out why multi-channel marketing might be the right move for your nonprofit.
  • THE REALTIME REPORT  |  FRIDAY, AUGUST 17, 2012
    [Marketing] Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard
    LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. YouTube was significantly less popular with just 8%, and Google+ was most important for only 1% of B2B marketers. Social Media Statistics #RLTM scoreboard b2b b2b marketing btob social networking stats
  • WAXING UNLYRICAL  |  WEDNESDAY, MAY 25, 2011
    [Marketing] Tradition or Fear: Which Drives Your Marketing?
    Both are pretty powerful motivators, but both are poor reasons for making marketing decisions. Last year I sat down with a small business client to take a look at their existing marketing plan, with an eye toward helping them jump into the world of social media. Their marketing budget was very lean, but one line item in particular gave me the jitters. Are fear and tradition crippling your business and marketing decisions? Guest post by Ken Mueller. Tradition and Fear.
  • CONVINCE & CONVERT  |  SUNDAY, SEPTEMBER 30, 2012
    [Marketing] Why You Need to Market Your Marketing
    Location3.com made this after my Content Marketing World presentation. Click to read more » Content Marketing brian berg content marketing marketing integration mediakube mobile apps phoenix childrens hospital Social Media Marketing youtilityYou know what happens when the vast majority of mobile applications or any sort of useful content gets launched by a company? Nothing happens. Nothing.
  • YMARKETINGMATTERS  |  MONDAY, SEPTEMBER 8, 2014
    [Marketing] 5 Reasons Why Your Social Media Marketing Efforts are not Working
    In my experience with my clients, I see that these business owners often make one or more of the following mistakes in their marketing efforts: 1. One important advantage of social media marketing is that it enables you to target a particular, specific audience. If your social media marketing efforts are not having the results you expected, consider the five common mistakes outlined above and see if you are making one or more of them.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 30, 2014
    [Marketing] 22 Noteworthy Content Marketing Guides and Tips
    Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? by The Marketing Nut. ** 5 STARS.
  • PAM MOORE  |  MONDAY, FEBRUARY 1, 2016
    [Marketing] How to Determine and Prioritize Social Media Marketing Goals and Objectives
    It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. Influencer Marketing in a Nutshell.
  • PAMORAMA  |  SATURDAY, APRIL 11, 2015
    [Marketing] How to Get Started with Instagram Marketing
    If you haven’t tried Instagram marketing yet, it’s time to get started. Starting conversations with consumers is one of the most valuable aspects of social media marketing, and the previously mentioned Instagram Direct offers that functionality out of the box. A Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Instagram Social Media Marketing Social media marketing
  • WEBBIQUITY SMM  |  MONDAY, MAY 24, 2010
    [Marketing] 11 Myths of Social Media Marketing
    Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. As the goal of Social Media is Simpler Than You Think was to demystify social media marketing, this post will attempt to de-myth-ify it. Social media marketing is really hard. Social media marketing has no rules.
  • WEBBIQUITY SMM  |  TUESDAY, MAY 2, 2017
    [Marketing] The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools
    Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics.
  • WEBBIQUITY SMM  |  TUESDAY, JANUARY 24, 2017
    [Marketing] The 32 Best Twitter Marketing Tools
    Looking at the most significant social networks for the coming year, Upfluence contends that “Twitter remains a must-use for content distribution to boost visibility and drive follower growth in niche or specific communities,” and that while both B2C and B2B marketers extensively use the platform, its performance is slightly stronger on the B2B side. ” — Marketing Insider Group (Arsenal). Marketing Insider Group (Arsenal). Marketing Insider Group (Startup).
  • DIRECT MARKETING OBSERVATIONS  |  FRIDAY, APRIL 17, 2015
    [Marketing] What’s the Sweet Spot for Content Marketing?
    As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants. What I do know is that the content marketing game is drastically shifting. We choose to consume it and marketers “hope” you consume it.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 17, 2013
    [Marketing] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics? What pitfalls should content marketers avoid? What Can Disney Teach Manufacturers About Marketing? by Industry Market Trends.
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 11, 2014
    [Marketing] 11 Thought-Provoking Guides to Content Marketing for 2014
    A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques. The burst of content marketing content (pardon the repetition) produced some interesting results in terms of traffic.
  • IDACONCPTS  |  TUESDAY, SEPTEMBER 2, 2014
    [Marketing] Online Marketing 101 for Entrepreneurs
    Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media. Business & Marketing entrepreneurs entrepreneurship Online Marketing When you’re a struggling entrepreneur, your business takes over your world as you try to boost your brand and broaden your customer base.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, OCTOBER 18, 2011
    [Marketing] QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally
    For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. Internet Marketing
  • WAXING UNLYRICAL  |  FRIDAY, FEBRUARY 20, 2015
    [Marketing] When Content Marketing Lets You Down
    Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. This is a classic case of being let down by content marketing. When Content Marketing Lets You Down is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn When Content Marketing Lets You Down. Content Marketing Shonali Burke content marketing enewsletter permission marketing
  • SHERRILYNNE STARKIE  |  TUESDAY, AUGUST 19, 2014
    [Marketing] Writing tricks for content marketers
    Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Copy length continues to be a point of discussion among content marketers. Use an editorial calendar for content marketing. Featured Headline writing Content marketing Search engine optimization
  • GEOFF LIVINGSTON  |  TUESDAY, SEPTEMBER 25, 2012
    [Marketing] Vulcan Marketing
    Why, why, why create yet another type of marketing? It’s just a metaphor for emotionless marketing without personality, a danger we face in the age of marketing automation. Vulcan marketing refers tongue in cheek to an over-focus on big data driven algorithms, automated paths, statistical decision making and content decisions. Continuing a human experience was the great breakthrough of conversational social media marketing.
  • SOCIALFISH  |  TUESDAY, JANUARY 3, 2017
    [Marketing] The Importance of Marketing Diversification
    This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. Email followed and allowed marketers to reach their audience immediately, quickly providing relevant information to capitalize on behavior. As marketers, we have redefined how we collect data on our respective audiences, but it often seems that our marketing approach has not adjusted accordingly.
  • MINDJUMPERS  |  THURSDAY, NOVEMBER 3, 2011
    [Marketing] Inbound Marketing Is Rising [Infographic]
    Tweet Marketing has come a long way. marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”. Why is inbound marketing better? Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers.
  • CONVINCE & CONVERT  |  WEDNESDAY, OCTOBER 22, 2014
    [Marketing] 8 New B2B Video Content Marketing Trends
    This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. While it’s well understood that video marketing is an extremely unique and valuable tactic to reach consumers effectively, marketers often feel paralyzed by the daunting task of creating useful videos. B2B companies like to give the idea of “humor” in their marketing the brush-off.
  • FIREBELLY  |  THURSDAY, MARCH 13, 2014
    [Marketing] 2014: Everything Marketers Don’t Want You To Know
    As marketers, we’re very optimistic people and not usually known for taking a hard. Blog community social content performance influencer marketing marketing predictions 2014 real time analytics real time monitoring social insights social media ads
  • WAXING UNLYRICAL  |  WEDNESDAY, JANUARY 6, 2016
    [Marketing] Which Channels To Focus On In Your Internet Marketing Strategy
    With so many options for Internet marketing, how does a company figure out which ones to focus on? The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? Objectives for Internet marketing campaigns usually include one or more of the following, with varying degrees of emphasis: E-commerce revenue generation. To evaluate the effectiveness of any Internet marketing campaign, quantifiable objectives must be defined.
  • SOCIALFISH  |  FRIDAY, OCTOBER 11, 2013
    [Marketing] [Cool Infographic Friday] On Content Marketing
    Aaaaahhhh, content marketing. The buzzword du jour, for sure. But I thought this had some nice tidbits in it. Content Strategy
  • WAXING UNLYRICAL  |  TUESDAY, MAY 28, 2013
    [Marketing] Weekly Roundup: Marketing
    Since so much of what we do entails marketing, this week’s roundup focuses on just that topic; from tools (the ones to use , not to be ) to best practices: 1. Slideshare Is The Biggest Opportunity In B2B Content Marketing. Why: Michael Brenner shares why Slideshare is a must-have for marketers, especially those in the B2B field. Content Marketing Tactics: Business Blogging Pros, Cons, Best Practices & Brands Doing It Right. What Digital Marketers Get Wrong.
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 6, 2012
    [Marketing] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
    As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? Using Facebook for B2B Marketing.
  • PUZZLE MARKETER  |  TUESDAY, JUNE 26, 2012
    [Marketing] The 6 Step Inbound Marketing Process [Infographic]
    I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. According to their website, Impact Branding & Design is a “Creative team of inbound marketing professionals that develop and execute highly effective online marketing campaigns.” ” The Inbound Marketing Process infographic can be found on their original blog post here.
  • ENGAGING BRAND  |  THURSDAY, JUNE 13, 2013
    [Marketing] The Digital Marketing Streams Of 2013
    Over the past couple years there’s been a huge increase in the amount of buzz surrounding certain types digital marketing. Companies are spending more money now on key digital marketing streams than ever before and it’s clear that this is only the beginning. Social Media Marketing. The goal with social media marketing is to engage with your customers instead of selling to them. Mobile Marketing. Content Marketing.
  • FIREBELLY  |  MONDAY, MAY 11, 2015
    [Marketing] Stop Making This Common Social Media Marketing Mistake
    The post Stop Making This Common Social Media Marketing Mistake appeared first on Firebelly Marketing | Social Media Marketing Agency. Social Media MarketingI’m surprised at the number of brands who keep making this common social media mistake. Despite years of warnings, and even some embarrassing revelations (think “Great Instagram Purge of 2014″), brands continue to be seduced by a shortcut that gets them nowhere in the long run.
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, JULY 2, 2011
    [Marketing] Smartphone Apps: Smart Marketing Or Fad?
    They are becoming more and more popular and present themselves as an awesome way for businesses on the go to take advantage of mobile marketing. I certainly don’t think mobile marketing is going anywhere. I think, at least, for the near future, you can bet on smartphones to be influential in the mobile marketing arena. You can always redirect your mobile marketing efforts later if the trend changes or migrates to new devices.
  • WEBBIQUITY SMM  |  TUESDAY, JANUARY 5, 2016
    [Marketing] 88 Expert Content Marketing Posts Worth Another Read
    As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. To help marketers address that challenge (and others), content marketing experts are also creating an enormous amount of content—about content marketing. Marketing to marketers is not easy.
  • SOCIALFISH  |  FRIDAY, AUGUST 8, 2014
    [Marketing] [Cool Infographic Friday] 20 Captivating Marketing Statistics
    The post [Cool Infographic Friday] 20 Captivating Marketing Statistics appeared first on SocialFish - Social Media for Associations and Nonprofits. More like this. Cool Infographic Friday] Big Data Big Profits [Cool Infographic Friday] The Ultimate Guide to Creative Commons [Cool Infographic Friday] Women dominate social media How to Lead Your Way to a Social Organization ePatient 2015: Healthcare Associations, Are You Ready? Cool Infographic Friday] Content for SEO.
  • MINDJUMPERS  |  THURSDAY, NOVEMBER 15, 2012
    [Marketing] Put Content Marketing at the Heart of Your Brand Strategy
    With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. In fact, 90% of marketers think content marketing will become more important over the next year, according to a report from Econsultancy & Outbrain, yet only 38 % have a content marketing strategy in place.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, DECEMBER 5, 2011
    [Marketing] How To Market Your Business With A Blog
    You might as well jump on the bandwagon and market your business this way. Small Business Internet Marketing advertising blog blogging content google internet marketing keywords online marketing SEO Social MediaEverywhere you turn, you can hear someone talking about a blog. Whether they are writing a blog or they are reading a blog, one thing is for sure. Blogs are wildly popular.
  • THE REALTIME REPORT  |  FRIDAY, MARCH 10, 2017
    [Marketing] Why Transmedia Is The New Viral Gold For Influencer Marketing
    Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. This move often overlaps and complements transmedia marketing and should be used that way. Placing this together with influencer marketing has become a dynamic way to get your message in front of the right audience.
  • ARI HERZOG  |  THURSDAY, AUGUST 22, 2013
    [Marketing] Saying Goodbye to Digital Marketing: Meet the New Me
    I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I led national conference panels on social media marketing. I taught MBA students and small business owners everything from Facebook marketing to email marketing. Six months ago I folded my business and wrote on my blog about a desire to work full-time as a digital marketing manager — with coworkers, a boss, collaboration, and the water cooler.
  • THE REALTIME REPORT  |  FRIDAY, AUGUST 22, 2014
    [Marketing] Realtime Marketing: How To Plan For The Moment
    This is a guest post by Matthew Yeoman of the Devumi.com Social Media Marketing blog. When realtime marketing works, it’s because you have something much bigger than you doing your marketing for you. It’s simple: if many people are already interested in a particular event, and you create a realtime marketing campaign that is centered around that event, the public awareness associated with the event benefits your marketing efforts.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 25, 2013
    [Marketing] The Social-Shake-Up: A New Breed of Marketer is Coming
    Posted in Innovation Interactive Marketing Strategy. Moreover, marketing has become so deeply entwined with technology. But because technology had been so tangential to marketing management for most of our history, the organizational structure of marketing has been slow to adjust to this new technology-centric reality. To fully reap the benefits marketing must officially take ownership of its technology platforms and strategies.
  • AGGREGAGE  |  MONDAY, JANUARY 31, 2011
    [Marketing] Marketing via Aggregation, Filtering and Curation – Tools and Resources
    How Marketing Might Want to Aggregate, Filter, Curate, Publish and Distribute. Before you start to look at all the different approaches, marketing professionals should be thinking about what exactly would make sense. Content Curation – The next wave of B2B marketing? What the Future Holds for B2B Social Media Marketing. Why Content Curation Could be the Best Marketing Idea in 2011. Content Marketers: Are you a Teacher, a Curator, or a Pundit?
  • SMALL BUSINESS MAVERICKS  |  SATURDAY, SEPTEMBER 24, 2011
    [Marketing] Your 5-Point Plan For Online Marketing
    When it comes to building an online Web business, or putting together a Web marketing plan for your off line business, it isn’t difficult. But you can take what you have and build a solid Web marketing plan. Write some articles – Article marketing used to be about mass submission. There’s your 5-point plan for online marketing. Small Business Internet Marketing articles blogging online marketing Social Media
  • IDACONCPTS  |  THURSDAY, MARCH 13, 2014
    [Marketing] Why Establishing Mentorship Programs is Essential for Large Marketing Agencies
    While every marketing agency would have loved to have scouted Seth Godin or Brian Solis at a young age; the reality is that most marketing agencies wouldn’t have been able to benefit from such great talent. Too often, marketing agencies don’t have an adequate mentorship program in place. First, let’s take analyze the issue from the side of the young marketer. There is a mismatch between the expectations of established agencies and young marketers.
  • FIREBELLY  |  THURSDAY, AUGUST 23, 2012
    [Marketing] Content Marketing is More Than Just Blogging
    Content marketing is about more than just blogging. Blog Blogging Content Marketing audio content creation content marketing photos podcasting videosWhile that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it.
  • JANET FOUTS  |  THURSDAY, FEBRUARY 26, 2015
    [Marketing] Marketers- Stop multi-tasking social media
    Here are a few tips to make the time you spend working on social media marketing tasks, and your entire day, more useful to everyone. What you learn here will inform everything you do in marketing. We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Efficient right? The thing is, study after study shows us that multi-tasking is a myth.
  • WAXING UNLYRICAL  |  WEDNESDAY, FEBRUARY 10, 2016
    [Marketing] Go For Heart Program Recognizes Heartful Marketing
    If you’re a marketer who reads the lovely Shonali Burke’s tomes on Waxing UnLyrical and beyond, then you’re probably managing daily disruption, following thought leaders as they jump to SnapChat (and wondering why), watching podcasters use Blab to video an audio, all the while trying to meet client demands. That’s life as a public relations marketer; hence, our announcement of the “Go for Heart” program of The Heart of Marketing podcast. What is Heart Marketing?
  • CONVINCE & CONVERT  |  MONDAY, NOVEMBER 9, 2015
    [Marketing] 10 Insightful Marketing Charts from 2015
    That’s why marketers should be paying more attention to the numerous marketing charts being produced each month from every corner of the Internet. Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. Marketing Spending Plans for 2015. First, let’s look at the state of the marketing world, and where marketers are planning on spending their money.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 15, 2010
    [Marketing] Facebook Advertising Tricks for B2B Marketers
    After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. In 2001 when Google AdWords was just announced – I was buying and converting potential prospects into leads for pennies on the dollar with keywords like Globalization, eCommerce, Interactive Marketing (I was in a consulting firm at the time).
  • WEBBIQUITY SMM  |  TUESDAY, MAY 23, 2017
    [Marketing] Nine Winning Digital Marketing Strategies From The B2B World
    According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Guest post by Cheryl Joy.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, JUNE 10, 2012
    [Marketing] Market Segmentation To Older Facebook Users
    When Internet marketing first started picking up speed (back in the 1990s), few marketers thought about market segmentation. Market segmentation has been an important marketing principle for most of history. It’s the idea that you tailor your marketing message to the audience. One way is to build a Facebook page that appeals to the interests of the market. You can do the same thing with e-mail and other marketing tactics.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, SEPTEMBER 13, 2012
    [Marketing] What’s Your Online Marketing Budget?
    If your marketing company hasn’t asked you what your online marketing budget is, then you should reconsider using them for your marketing. One of the first questions that should be asked by any consulting in online marketing is, “What’s your budget?” ” That’s an important question because online marketing has flowered into a lot of sub-niches and they all require a specialist touch in order to be managed effectively.
  • MINDJUMPERS  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Marketing] How to Kick-Start Your Content Marketing [Report]
    A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. Additionally, it includes insights from 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, FEBRUARY 6, 2011
    [Marketing] Is E-mail Marketing More Effective Than Social Media Marketing?
    » Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. About Us What’s a Maverick?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 21, 2012
    [Marketing] 5 Ways B2B Can Learn from B2C Marketers
    Business and consumer brands have traditionally approached marketing from two totally different vantage points. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers. B2B marketers spend copious amounts of money driving traffic to their website, but spend next to nothing on converting said traffic.
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Marketing] How to Improve Your Social Media Marketing Plan With 13 Growth Hacks
    That means the founders are also the marketers, the SaaS developers are also building the startup’s website and blog, and an office manager basically becomes the vice president of miscellaneous things. Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. I think you’ll find they’ll work for your social media marketing, too. What Growth Hacks Will You Use In Your Social Media Marketing Plan?
  • WRITTENT BLOG  |  MONDAY, FEBRUARY 24, 2014
    [Marketing] Inbound Marketing vs. Content Marketing – What’s the Difference?
    Are there any major differentiators when it comes to inbound vs content marketing, and what are they? You’ve just unwittingly stepped into one of the fiercest marketing debates today. While both inbound and content marketing are relatively new practices, they’ve both won some serious proponents (and probably a few detractors) during their years in use. Jack Liu reports that in 1994, corporate spending on internet marketing was close to nothing. Inbound Marketing.
  • IDACONCPTS  |  MONDAY, MAY 18, 2015
    [Marketing] 5 Ways to Market Yourself as a Professional Online
    There are many ways you can market yourself as a professional online, which can lead to careers and connections you may never have thought possible. Business & MarketingDue to the nature of the Internet, people are able to network across great distances in order to create greater opportunities for themselves. The saying of, “it’s not what you know, but who you know” has never been more accurate thanks to digital communications.
  • YMARKETINGMATTERS  |  SUNDAY, OCTOBER 18, 2015
    [Marketing] Video Marketing For Your Business
    This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. Video ads will bring your marketing efforts to the next level!
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 29, 2016
    [Marketing] The Basics of B2B Social Media Marketing Strategy
    Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 16, 2012
    [Marketing] There is NO Passive Marketing with Social!
    Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens. Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. Then, another “Hail Mary” pass resulting in hope becoming the marketer’s best friend. With the data, smart marketers can make mid-stream changes to the expressed interests and attitudes of their target audience.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, FEBRUARY 24, 2015
    [Marketing] LinkedIn and Content Marketing Work Well Together
    It is all that, but as Louisa Chan says recently on Copyblogger, “it is evolving into a lead generation and publishing hub for content marketers.” Content Marketing Builds Online Authority. What is content marketing but a carefully wrought accumulation of authoritative information? Any online marketing strategy that does not include a deliberate use of LinkedIn is missing a huge opportunity to connect with an audience that has great potential.
  • CONVINCE & CONVERT  |  FRIDAY, FEBRUARY 27, 2015
    [Marketing] 3 Rules for Better Video Marketing
    Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. But those catching on are seeing a real, and measurable, impact on their marketing and sales goals, not just higher view counts. Whether you’re in a marketing, sales, or IT role, and whether you’re thinking about the why, when, or how of investing resources in online video, this report is an imperative read.
  • CONVINCE & CONVERT  |  TUESDAY, DECEMBER 8, 2015
    [Marketing] The Content Marketing Trend Literally Worth Watching
    It’s December which means it’s time for next year’s predictions about social media marketing and content marketing to appear in multitudes , seemingly all at once, like the opinion version of new-to-the-bandwagon Carolina Panthers fans. But I figured, “jeez, maybe I should put my content marketing trend prediction not just in the articles, slideshares, and ebooks of others, but on my own blog!” The 2016 Content Marketing Trend is Low-Res Video.
  • ENGAGING BRAND  |  MONDAY, OCTOBER 6, 2014
    [Marketing] 506 – Marketing Insights For Targeting LGBT market
    How do you create a marketing campaign that appeals rather than patronises a market sector? That was a question sent in by a listener who recognised that the LGBT market was underserved in her market. She wanted to reach out BUT worried about how to do it authentically and wanted the best LGBT marketing tips and strategies. Is the LGBT a specific market – should we treat it differently? Why LGBT marketing is about just making everything pink!
  • SOCIALTIMES TWITTER  |  TUESDAY, AUGUST 16, 2016
    [Marketing] Why Marketers Should Use Twitter (Infographic)
    Twitter has 320 million monthly active users , most of whom are international and mobile, and they represent several key demographics for marketers. An infographic from WebpageFX examines the impact of marketing on Twitter. Infographics Twitter advertising Customer Service Demographics ecommerce Marketing MAUs Monthly active users Promoted Tweets webpagefxIt may seem like Twitter is having a tough time lately, but it still isn’t wise to write the micro-blogging service off.
  • SOCMED SEAN  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Marketing] SalesForce Marketing Cloud – The Next Step In Social Media Engagement?
    By adding Radian6 and Buddy Media to their portfolio, they now have two additional tools that can be used to monitor and engage in the social space via a bundled package they are calling “Marketing Cloud” Marcel LeBrun does a great job in the video explaining how this all works, but here’s one scenario that I see occurring because of the integration of these 3 tools: Company monitors the social space using Radian6 to identify people who are interested in their product.
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 6, 2016
    [Marketing] 5 Smart Marketing Strategies for Niche Businesses
    As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. When it comes to niche products and services, you will need customized marketing strategies. Don’t Forget Offline Marketing. Image via BigStockPhoto.com.
  • CONVINCE & CONVERT  |  MONDAY, JANUARY 19, 2015
    [Marketing] EGC is the Key Content Marketing Trend
    EGC is 2015’s most powerful marketing abbreviation. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently. 44% of B2C content marketers say the same. EGC (and UGC) will – when adopted correctly – grow your content marketing opportunities geometrically. (At
  • MYRLAND MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Marketing] What Is Inbound Marketing For Lawyers?
    Send to Kindle I was reading an article on Inbound Marketing Myths on Hubspot this morning that made me realize that some terms marketers use these days might be a little confusing. One of these terms is Inbound Marketing. Hubspot simply defines Inbound Marketing like this: “Inbound marketing is the holistic practice of earning traffic, turning that traffic into leads, and turning leads into sales.” A holistic practice of marketing is similar.
  • ADAM SHERK  |  WEDNESDAY, OCTOBER 14, 2015
    [Marketing] 8 Critical SEO and Digital Marketing Opportunities
    So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. I want to finish by emphasizing that the largest SEO opportunity still is, and will continue to be, establishing a solid foundation and ensuring that technical, editorial and marketing best practices are proactively applied across the organization. Related posts: Search Marketing Dwarfs Social Media in Interactive Marketing Budgets.
  • GEOFF LIVINGSTON  |  WEDNESDAY, DECEMBER 26, 2012
    [Marketing] 4 Reasons to Integrate Marketing Now
    Marketers need to harness media convergence and integrate to maximize the impact of their various communications, on and offline. Integration yields more leads, creating better ROI for marketers. A recent CMO Council study showed that only 9% of respondents believe their interactive marketing efforts are highly evolved and integrated. Gini Dietrich and I addressed why and how marketers must integrate in our recent book Marketing in the Round. Image by Chiri_dr.
  • THE REALTIME REPORT  |  SATURDAY, FEBRUARY 11, 2017
    [Marketing] Social Media Marketing Tips For 2017
    Social Media Marketing Tips For 2017. Social media marketing, in general, is huge. But, as with everything online, social media marketing is evolving and changing all the time. Here are some great tips to make sure you’re using social media marketing to its fullest potential in 2017. Research shows that in 2016 14% of marketers tried live video in their campaigns. The post Social Media Marketing Tips For 2017 appeared first on The Realtime Report.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, JANUARY 19, 2015
    [Marketing] How To Sabotage Your Marketing Efforts
    You can have amazing SEO strategies, great PPC campaigns, and the kind of content on your site that Google loves and still end up with a big marketing problem if your customer service stinks. ” These two statements from Seth’s blog highlight the most common way a business will sabotage its marketing efforts: the promise being made in the marketing does not get kept when the customer actually asks for that promise to be fulfilled. .
  • CONVINCE & CONVERT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Marketing] 49 Tactics to Atomize Your Content Marketing
    Content atomization (a term first coined by Todd Defen from SHIFT Communications) as defined in our workshop means: Content atomization = Taking a strong content marketing platform or theme, and executing it in many, strategically sound ways. For anyone serious about content marketing, I believe some form of atomization is a requirement, for three reasons: 1. 49 Ways to Atomize Your Content Marketing. Event-triggered email (marketing automation).
  • SOCIALFISH  |  MONDAY, NOVEMBER 9, 2015
    [Marketing] 5 Tips for Building a Content Marketing Strategy for Nonprofits
    Marketing is the necessary evil for success. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing. Issues such as lack of time, allocating funds, and marketing knowledge, and the hurdle of making content “engaging” contribute to the low success rates of these campaigns. Less than 1/4 of nonprofits with a content marketing plan had it actually documented. Determine Your Target Market.
  • FIREBELLY  |  MONDAY, JULY 20, 2015
    [Marketing] Running, Kinesiology & Marketing: The Rachel Smith Interview
    When you hear about a student majoring in Kinesiology working at a marketing agency, you might think that’s illogical. It’s completely refreshing to work with someone with the ability to apply critical thinking, yet have no background in marketing.”. Why an internship at a marketing agency when your major is Kinesiology and Integrated Physiology? But for Rachel Smith, it’s proving to be a significant career catalyst.
  • WEBBIQUITY SMM  |  THURSDAY, FEBRUARY 11, 2016
    [Marketing] 7 Tactful Ways of Facing The Horrors of Digital Marketing
    Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. Stories scary that are enough to keep any digital marketing practitioner up at night, stories that can happen to you, too. This is one of the situations digital marketers are afraid of. Guest post by Philip Masterson.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, OCTOBER 3, 2014
    [Marketing] Your Content Marketing Should Be Originalized
    Most of the content marketing advice small business owners get online is rehashed pat answers from stale old questions. Three examples she offers are: You need a content marketing strategy – Of course, it begs the question, “What IS a content marketing strategy?” ” Content marketing should lead directly to leads and sales – Always? What Should Content Marketing Do And Be? Therefore, your content marketing should be unique.
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, AUGUST 31, 2011
    [Marketing] The One Marketing Technique that’s Best for Your Launch
    So what’s my recommendation to entrepreneurs and marketing professionals who are looking for an awesome launch? Almost every marketing campaign tracks the 3 metrics (pageviews, registered users and converted paying customers), but I get a sense that engagement of users instead of paying users was a far better metric to track during beta. The One Marketing Technique that’s Best for Your Launch is a post written by Tamar Weinberg. ]. Marketing
  • THE REALTIME REPORT  |  FRIDAY, NOVEMBER 2, 2012
    [Marketing] How To Go Viral Gangnam Style: Great Content, Great Marketing, Or Both?
    What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? 10 Yetis researcher Andy Barr noted: “Many online marketing analysts cited celebrity tweets as the reason behind the Gangnam Style success, but this was clearly wrong: celebrity tweets did not happen until after the initial spikes in traffic.”.
  • FIREBELLY  |  MONDAY, JULY 2, 2012
    [Marketing] 2012 AllFacebook Marketing Conference: 5 Must-Reads
    The Firebelly crew is back in the office today after spending last week in San Francisco for the AllFacebook Marketing Conference. Photos, Engagement Are Keys To Facebook Marketing Success. Panelists at the “Facebook Places: Deals and Store-Level Marketing,” discussion at the agreed that photos and personal engagement with fans usually leads to success. Marty Weintraub On Finding Your Facebook Marketing Demographic.
  • SAYING IT SOCIAL  |  THURSDAY, JANUARY 22, 2015
    [Marketing] Influencer Marketing – Part 2
    This week, I would like to explore some influencer marketing mediums and platforms. If you have the room and budget to experiment with your marketing communications strategy, why not give your brand some authenticity and exposure to loyal audiences through influencer marketing? The post Influencer Marketing – Part 2 appeared first on. Content marketing Digital Marketing Instagram Snapchat Social Media Social Media Marketing Uncategorized
  • THE REALTIME REPORT  |  WEDNESDAY, DECEMBER 12, 2012
    [Marketing] Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform
    It “brings direct marketing discipline” into social media, and enables scale. But if you’re looking to manage influencer marketing and social media outreach programs around high-ticket purchases such as cars or financial products, this is a product you or your agency need to take for a test drive. The Fortune Global 100 companies are mentioned 5.6 million times a month , and that’s just on Twitter.
  • FIREBELLY  |  MONDAY, SEPTEMBER 28, 2015
    [Marketing] 9 Social Media Marketing Twitter Chats You Shouldn’t Miss
    Twitter chats can be a great way to solicit (and share) social media marketing advice. What: Business professionals from around the world gather each week to discuss tools and methods for effective content marketing. What: The web’s most forward thinking social media marketers come together to discuss different social media topics each week. When: Tuesdays at 8pm EST. Sample topic: Social Media Influencer Marketing Demystified. Social Media Marketing Twitter
  • MINDJUMPERS  |  FRIDAY, SEPTEMBER 16, 2011
    [Marketing] 64 Inspiring Facebook Marketing Techniques [infographic]
    Some time ago, I found an infographic called “Facebook Marketing Strategies” on AllFacebook , which, as the name suggests, functions as a great inspiration for how to create interesting marketing activities. The infographic has eight different categories with 64 marketing techniques in total. However, you probably don’t need that many, but you have to remember that it’s crucial for you to choose something that relates to your brand and overall marketing strategy.
  • GEOFF LIVINGSTON  |  WEDNESDAY, MAY 8, 2013
    [Marketing] 7 Daunting Challenges Facing Marketers
    Marketing today remains a great challenge, in large part because of the consistently changing technology and media landscape. 1) Technology Adoption and Automation: I’ve talked quite a bit about marketing automation and software. 2) Integration: Marketing in the Round (co-authored with Gini Dietrich ) has been out for a year, and generally most marketers agree that integration should occur in marketing, but it remains a huge issue.
  • SOCIALFISH  |  THURSDAY, FEBRUARY 5, 2015
    [Marketing] Comparing 21 social media marketing tools [Chart]
    Content marketing. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others. 2 – How enterprises use social media for customer care, intelligence and marketing. If you’re in the market for a social media management tool, you should be able to identify your use case(s) and find the set of tools that you might want to consider in your search.
  • WEBBIQUITY SMM  |  TUESDAY, JANUARY 20, 2015
    [Marketing] 28 (of the) Best LinkedIn Marketing Guides of 2014
    What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. 7 Essential LinkedIn Marketing Stats: When to Post, What to Post and How to Improve by Buffer. LinkedIn’s Content Publishing Flood: 4 Tips for Staying Afloat by Content Marketing Institute. Guides to B2B Marketing on LinkedIn.
  • CONVINCE & CONVERT  |  MONDAY, SEPTEMBER 29, 2014
    [Marketing] How Marketers Can Get Back to Modern Marketing
    Marketers Go Back to School, Too. Today, however, I want to talk about “back to school” from the perspective of marketers. » Digital Marketing back to school digital marketing ebook marketing case study marketing research modern marketing Oracle Not long ago, Eric Swayne wrote a piece entitled Back to School 2014: A Social AND Shopping Occasion. His post looked at the whole “back to school” process and mindset from a retail perspective.
  • SIMPLY MEASURED  |  TUESDAY, FEBRUARY 21, 2017
    [Marketing] The Difference Between Content Marketing and Social Marketing
    What’s the difference between content marketing and social marketing ? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible? According to Investopedia, social media marketing is: The use of social media websites and social networks to market a company’s products and services. Content marketing is a tactic.
  • IDACONCPTS  |  THURSDAY, JUNE 30, 2011
    [Marketing] Physical Presence Means Marketing Simplicity
    Marketing is essentially the business of making people aware. The reason marketing is vital for virtually any company or corporate entity is that there’s often a wide gulf between the number of folks who potentially need the product or service being provided and the number of people who aren’t aware the product or service is offered. But I challenge the idea that marketing has to be ruthless to work. Business & Marketing Marketing
  • MINDJUMPERS  |  FRIDAY, SEPTEMBER 9, 2011
    [Marketing] The Social Marketing Roadmap [Infographic]
    For a ready reference, you can take a look at this infographic where marketing experts tell you what to keep in mind while designing your social media strategy, whether you are just starting with it or you are already present there! The infographic called The Social Marketing Roadmap is compiled by Awareness Inc , one of the fastest growing tools to help companies organise, manage, engage and measure their social media activities.
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