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  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, AUGUST 6, 2014
    [Marketing] Are Marketing Channels Irrelevant?
    Marketing channels are so much a part of business that the question “ Have marketing channels become irrelevant? ” seems a bit threatening to those of us who are marketing for a living. But when Paige O’Neill asks the question on Marketing Pilgrim, she is making a point: “I’d like you to think about how your marketing strategy might change if you thought less about channels and more about the overall customer experience you’re delivering.”
  • PAMORAMA  |  SUNDAY, FEBRUARY 24, 2013
    [Marketing] 20 Social Media Marketing Blogs You Should Read in 2013
    Looking for the best social media marketing blogs? I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices. Analytics B2B Blogging Brand Branding Facebook Google Google Plus LinkedIn Marketing Personal Branding Small Business Social Media Social Media Marketing Social Network Social Networking Trends Twitter WOM Word of Mouth YouTube Blog Social media marketing
  • YMARKETINGMATTERS  |  FRIDAY, NOVEMBER 1, 2013
    [Marketing] What Grandma Can Teach You About Social Media Marketing
    Even though your grandma might not be savvy on the newest Facebook and Twitter trends, she can still teach you a lot about social media marketing. Electronics are truly the go-to when it comes to marketing yourself or your small business and it can be easy to dwell on the numbers you’re trying to reach, while forgetting about the actual people that you are marketing to. .
  • WEBBIQUITY SMM  |  WEDNESDAY, DECEMBER 1, 2010
    [Marketing] 2011 B2B Marketing Trends
    MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Perhaps more of these marketers should seek professional outside help in these areas.
  • UNSPOKEN  |  THURSDAY, DECEMBER 6, 2012
    [Marketing] Holiday Marketing Tips for Small Businesses
    It only makes sense that businesses should try to make the most of social media as well as other marketing tactics during the holidays. Let’s explore some types of internet marketing that retailers can use during the holidays: · Email. Email marketing is far and away one of the most common ways that retailers promote sales and specials during the holidays. An email marketing company can help guide you in the right direction. ·
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 30, 2014
    [Marketing] 22 Noteworthy Content Marketing Guides and Tips
    Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? by The Marketing Nut. ** 5 STARS.
  • WEBBIQUITY SMM  |  TUESDAY, APRIL 23, 2013
    [Marketing] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Content Marketing Guides, Tips and Tactics.
  • YMARKETINGMATTERS  |  MONDAY, APRIL 15, 2013
    [Marketing] Mobile Is Here – Are You Ready for Mobile Marketing?
    Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. Now is the time to get on board with mobile marketing and mobile business. Don’t neglect your email marketing. Email marketing must be optimized for proper mobile display.
  • YMARKETINGMATTERS  |  FRIDAY, JANUARY 10, 2014
    [Marketing] Best Tips for Successful Social Media and Digital Marketing in 2014
    Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below.
  • WEBBIQUITY SMM  |  TUESDAY, MAY 24, 2016
    [Marketing] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
    What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The genesis for the presentation was the research done a few months ago in conjunction with Tony Karrer , asking the expert B2B blogging contributors to the B2B Marketing Zone one simple question as shown to the right.
  • IDACONCPTS  |  THURSDAY, MARCH 28, 2013
    [Marketing] How to Choose a Marketing Agency
    Choosing a marketing agency can be difficult but if you base your decision on basic marketing principles then you can find the right company for your brand. Your agency needs to have expertise in your industry because it needs to understand your company’s place in your market. Evaluate their execution of the strategic plans as well, such as which methods of marketing did they use whether it is digital marketing, social media, or other alternative methods.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 9, 2010
    [Marketing] B2B Marketing: Trust + Community = ROI
    Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling.
  • PAMORAMA  |  SUNDAY, MARCH 23, 2014
    [Marketing] 25 Excellent Content Marketing Tools for Your Brand
    Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs. It’s easy to curate, upload, and aggregate content related to your content marketing strategy. . Content Marketing Analytics and Tracking Tools.
  • JANET FOUTS  |  SATURDAY, JANUARY 13, 2018
    [Marketing] Marketers are freaking out about Facebook
    ” This has a whole lot of marketers freaking out. It’s not just marketers who are panicking, Facebook stocks dropped nearly 9% on the announcement. Videos that are longer than a couple of minutes, or clearly marketing driven are probably not going to get you as much engagement. By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook.
  • SOCIALFISH  |  MONDAY, AUGUST 27, 2012
    [Marketing] Marketing in the Round
    The ascendancy of social media and the marketing department’s failure to make it a measurable revenue producer has only accented this problem. Many marketers are still trying to figure out where social belongs and how to measure it, while still managing traditional disciplines. You will learn: Tips to break down silos and better integrate across marketing functions. Ideas for incentives for your marketing team.
  • PAMORAMA  |  SUNDAY, DECEMBER 14, 2014
    [Marketing] How to Use Twitter Cards in Social Media Marketing
    How to Use Twitter Cards in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. A Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Related Articles 8 Tips for Managing a Social Media Crisis Don’t Make These 9 Social Media Marketing Mistakes 12 Essential Elements of a Social Media Marketing Strategy.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Marketing] 12 Secrets of the Human Brain to Use in Marketing
    Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective. Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation
  • PAMORAMA  |  SATURDAY, OCTOBER 19, 2013
    [Marketing] Email Still Trumps Social Media for Online Marketing
    Email marketing wins more online customers than Facebook and Twitter, but it lags behind organic search. The introduction of disruptive technologies and tools over the last few years has spawned enormous changes in online marketing. But a recent report from Custora , maker of a predictive analytics platform, reveals that online retailers are winning new customers via traditional email marketing at quadruple the rate they did four years ago.
  • PAMORAMA  |  SUNDAY, SEPTEMBER 1, 2013
    [Marketing] The Importance of Brand Recommendations in Your Marketing Strategy
    Knowing why and how consumers use recommendations will help you create more effective marketing programs. His research also shows that “a 12% increase in brand advocacy, on average, generates a 2x increase in revenue growth rate plus boosts market share” and, conversely, “a 2% reduction in negative word-of-mouth boosts sales growth by 1%.”. What does this mean for brand marketers?
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, FEBRUARY 13, 2014
    [Marketing] 4 Reasons Your Content Marketing Is Failing
    Newbie online marketers can get the idea real fast that there’s some kind of secret to succeeding at online marketing. Quantity - It’s almost cliche, but you’ll hear online marketers often claim, “quality, not quantity.” If you don’t, then you’ll see your content marketing strategy failing. Your content marketing strategy is dependent on how well you satisfy these four principles.
  • ARI HERZOG  |  MONDAY, JUNE 6, 2011
    [Marketing] Learn Email Marketing From Butchers
    Paul Cunningham is among those who agree with the email marketing mantra of always asking potential email newsletter subscribers for confirmation. Siding with him are Michael Martine (who shares a useful resource on email marketing ) and David Risley (who writes these tips to improve email marketing ), to name two respected bloggers. If you are inspired to add a comment with your thoughts, please visit Learn Email Marketing From Butchers in your browser.
  • PAMORAMA  |  MONDAY, NOVEMBER 11, 2013
    [Marketing] 37 of the Best Facebook Page Apps for Brand Marketing
    One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities. Here are 37 of the top Facebook apps on the market, ranging from design and customization to creating engagement with polls to blogging and video integration.
  • FIREBELLY  |  MONDAY, MAY 14, 2012
    [Marketing] Instagram Marketing: 5 Must-Reads
    Here are your 5 must-reads on Instagram marketing that we don’t want you to miss. The Rise of Instagram in Social Marketing: Tapping Into Consumer Creativity. 5 Awesome Examples of Instagram Marketing From Real Brands. 3 Marketing Lessons Learned From Facebook’s Acquisition of Instagram. Marketers should take a cue from Facebook’s move and apply the following tips. 5 Creative Ways to Use Instagram for Marketing.
  • MINDJUMPERS  |  THURSDAY, JANUARY 27, 2011
    [Marketing] Google Doodle: Effective Brand Marketing
    Facebook Marketing Drive Sales. Marketing & Communication Branding doodle doodle 4 google Google image brand logo MarketingTweet Most of us see it every day: The Google Doodle. The logo has become one of the most recognised business logos. And you have probably also noticed that the doodle occasionally changes. Google uses their identifiable logo to honour special occasions around the world to the amusement for all those who uses the search engine every day.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 3, 2018
    [Marketing] The Return of the “Marketing Mix”
    Anyone who claims that business is all about logic and data needs to get a reality-check; Marketers are perhaps the worst offenders here, much to their detriment. Of late, Marketers have suffered from a deep alienation from the real essences of their profession and we hope that 2018 will usher in a return to sanity. This alienation – or departure from sanity in Marketing- stems from the over-indexing on Data and Measurement. They only knew Digital Marketing.
  • FIREBELLY  |  MONDAY, JANUARY 22, 2018
    [Marketing] Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now
    Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. Recently, it’s become an artistic practice that calls for the perfect mix of advertising and marketing strategies all working together. We’ve worked with many big name brands, from Qdoba to Fiji Water , to level up their integrated marketing campaigns.
  • FIREBELLY  |  TUESDAY, OCTOBER 2, 2012
    [Marketing] Content Marketing is All About Education, NOT Marketing
    I had figured this out as a marketer, but I refused to do sales at all. I flat-out told him I would be the marketing guy, but would not do sales, because those guys were slimy, completely forgetting that this was 1) how he had built his career, and 2) he was my boss. People had problems, or they had questions, and I found out that if I could answer them — like any good marketer should — they would buy the product in question from me. It was just “marketing.”
  • CODY WARD  |  MONDAY, AUGUST 8, 2016
    [Marketing] Useful B2B Digital Marketing Benchmarks [Infographic]
    When planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. Insight Venture Partners , a leading global private equity and venture capital firm, created this Periodic Table of B2B Digital Marketing Metrics. The post Useful B2B Digital Marketing Benchmarks [Infographic] appeared first on Puzzle Marketer.
  • IDACONCPTS  |  THURSDAY, JUNE 30, 2011
    [Marketing] Physical Presence Means Marketing Simplicity
    Marketing is essentially the business of making people aware. The reason marketing is vital for virtually any company or corporate entity is that there’s often a wide gulf between the number of folks who potentially need the product or service being provided and the number of people who aren’t aware the product or service is offered. But I challenge the idea that marketing has to be ruthless to work. Business & Marketing Marketing
  • WEBBIQUITY SMM  |  TUESDAY, JULY 7, 2015
    [Marketing] Seven Top Marketing Posts for 7-7
    Expert guidance on social media marketing and social PR to maximize brand visibility? Which advanced practices are most helpful for Twitter marketers? 10 Top Marketing Thought Leaders in Social Media (May 21). If you were asked to name the top thought leaders in marketing today–those you’d definitely advise others to follow on social media–who would be on your list? 19 More Outstanding Social Media Marketing Guides (January 13).
  • MINDJUMPERS  |  FRIDAY, NOVEMBER 16, 2012
    [Marketing] Content Marketing: Dos and Dont’s [Report]
    Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. The report defines content marketing as both “an art and a science. Put Content Marketing at the Heart of Your Brand Strategy.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 10, 2013
    [Marketing] 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
    Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed.
  • FIREBELLY  |  WEDNESDAY, DECEMBER 26, 2012
    [Marketing] Content Marketing Tip: Video Transcripts
    So you shot a video of your latest product offering and you want to get some SEO/content marketing juice out of it. But if you’re doing a strong content marketing push for all of your content, this is one valuable step that you can take, and it will be worth the effort. Blog Blogging Content Marketing Video content marketing SEO video SEO YoutubeTry putting up a transcription of the audio in with the actual media file.
  • JANET FOUTS  |  SUNDAY, MARCH 8, 2015
    [Marketing] Are you an intentional marketer?
    Are you intentional with your social marketing? Most marketers will say yes–or at least most of the time, and hey, nobody’s perfekt right? Because your market is there? Setting up those intentions will help you keep your marketing on track and align your messaging with your mission. Corporate Social Media Marketing mindfulsocial Today I want you to think about your intentions for using a specific network and ask yourself a few questions.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, JUNE 2, 2011
    [Marketing] Internet Marketing On A Small Budget
    Unlike many large corporations, you can’t just throw money at the folks in marketing and expect them to turn the world over. Chances are, if your business is small enough, you are the marketing department. So how can you make Internet marketing work for you? Can you look big and still market your business online with a short budget? The trick is in getting the right mix of channels in your online marketing strategy.
  • SOCIALFISH  |  THURSDAY, MARCH 8, 2018
    [Marketing] 8 Social Media Marketing Hacks to Ensure Success in 2018
    Social media marketing is more than just regular publishing of content on social networking sites in the hope of growing an audience and ultimately making money. Now in 2018, here are eight social media marketing hacks that all but guarantee results: Video will be everything. Marketers who have figured out how to make viral-ready videos have maintained high engagement no other types of posts can match. In 2018, only marketers with data-driven strategies will stand out.
  • MINDJUMPERS  |  WEDNESDAY, OCTOBER 6, 2010
    [Marketing] Social Media Marketing Goals & Tools | Mindjumpers
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Get Inspired And Go Shopping with French Connection’s Youtique Social Media Marketing Requires Involvement » Social Media Marketing Goals & Tools Posted by admin Oct 6th, 2010 Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. are we in social media marketing?
  • WEBBIQUITY SMM  |  TUESDAY, NOVEMBER 2, 2010
    [Marketing] Book Review: Social Media Marketing
    With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Minor quibbles aside, Social Media Marketing is an essential handbook for anyone involved in business social media, or anyone who manages those people.
  • PAM MOORE  |  WEDNESDAY, AUGUST 2, 2017
    [Marketing] Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook
    Tired of spinning your social wheels trying to market your business on Facebook? 6 foundational pillars for success for Facebook marketing for business. Want the blueprint for social marketing success right now? Check out our new online social media and branding training academy, the Social Profit Factor , designed to help you create a solid social media and content marketing strategy and plan that will connect you with your ideal customer in a human way!
  • PAMORAMA  |  SATURDAY, AUGUST 29, 2015
    [Marketing] 12 Secret Facebook Features Every Marketer Should Use
    Create a Facebook list by industry , such as advertising, consumer goods, marketing. Create a Facebook list by medium , e.g. traditional marketing vs. social media marketing. 12 Secret Facebook Features Every Marketer Should Use is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. A Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan.
  • PAMORAMA  |  SATURDAY, AUGUST 29, 2015
    [Marketing] 12 Secret Facebook Features Every Marketer Should Use
    Create a Facebook list by industry , such as advertising, consumer goods, marketing. Create a Facebook list by medium , e.g. traditional marketing vs. social media marketing. 12 Secret Facebook Features Every Marketer Should Use is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. A Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, DECEMBER 20, 2011
    [Marketing] Is SMS Marketing Still a Viable Strategy?
    Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. It can add real value to a marketing strategy and continues to grow with the decline in consumer spending. Calls to Action’ are essential within marketing texts.
  • CODY WARD  |  TUESDAY, AUGUST 7, 2012
    [Marketing] The History of Marketing [Infographic]
    If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Quick summary: It’s amazing to see how marketing has transformed over the years and even more impressive is the rate in which a single message is distributed instantly to millions or billions of people. Google launches in 1998 and launches paid search marketing through Adwords.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, NOVEMBER 2, 2012
    [Marketing] Smartphone Marketing Is On The Rise
    You know how I feel about mobile marketing. This is just more evidence that mobile marketing is coming into its own. There are a lot of ways to market your business to the growing mobile market. Facebook marketing. Video marketing. These are just a handful of the ways that online marketers can reach the growing smartphone market. Marketing is changing. Mobile Marketing for Small Business mobile marketing smartphone website traffic
  • PAMORAMA  |  SUNDAY, APRIL 28, 2013
    [Marketing] Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing
    Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Marketing Pinterest ROI Social Media Social Media Marketing Tutorial engagement Social media marketing Pinterest Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites. With more than 48 million users, Pinterest is one of the most popular social networks on the Web.
  • SOCIALFISH  |  TUESDAY, NOVEMBER 26, 2013
    [Marketing] Multichannel Marketing For Nonprofits
    Here are some key facts about how fundraising and email are changing for nonprofits: On its own, email is not enough : the median click-through rate for 2013 was 0.5%; Over 50% of email is on mobile now; People participate because they’re drawn in by stories and visuals; Multichannel marketing is a great way to raise optimism and engagement. Today, we’ll lay out why multi-channel marketing might be the right move for your nonprofit.
  • WAXING UNLYRICAL  |  FRIDAY, APRIL 1, 2016
    [Marketing] Getting Started With Influencer Marketing? Traackr’s Got You Covered
    If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. While the discipline is still in its early stages, it’s attracting a lot of attention because of how desperate – honestly, there’s no other word – marketers are to reach audiences that are getting increasingly turned off by (wait for it) marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 1, 2010
    [Marketing] Using Content to Build Trust in B2B Marketing
    To me this is the story for any content marketer like myself. Bottom line this is great news for us content marketers. How much time do you give each of them to “soak” in the market – like cooking you start with the hardest vegetables first that take the longest to steep – so perhaps you start with more traditional channels first since they have longer lead times to get to market and then start hammering the market later in the campaign to crank up the buzz.
  • THE REALTIME REPORT  |  THURSDAY, JUNE 22, 2017
    [Marketing] How To Market Internationally
    How To Market Internationally. Online marketing is proving successful for many businesses. The likes of social media and email marketing are ensuring SME and large retailers can find themselves in the inbox and on the social media feeds of many, regardless of location or time zones. Your email campaign will be crucial to your business integration into the international market. The post How To Market Internationally appeared first on The Realtime Report.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, DECEMBER 26, 2012
    [Marketing] E-readers, Tablets And Online Marketing
    Still, I can’t help but wonder how a $99 tablet would affect social media marketing, mobile marketing, and e-book marketing. But if they can get that additional functionality at the same price, or slightly more, than simple e-reading technology, would that put the e-reader out of the market? That would open up many more doors for small business owners to do more mobile and social media marketing , especially video marketing.
  • WAXING UNLYRICAL  |  MONDAY, JANUARY 26, 2015
    [Marketing] Monday Roundup: 2015 Marketing and PR Trends
    Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. 6 Digital Marketing Trends to Watch in 2015. Five 2015 digital marketing trends for your consideration. Why: What does marketing look like when there are no boundaries? Mark Schaefer shares some views of possible 2015 digital marketing trends that “have his wheels turning.”
  • SOCIAL MEDIA CITIZENS  |  THURSDAY, APRIL 1, 2010
    [Marketing] Whitepaper: Social media marketing strategy
    Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Whitepaper: Social media marketing strategy April 1st, 2010 by Giedrius Ivanauskas Leave a reply » Share Note: Social Media Citizens collaborate with different blogs in Europe. The bloggers we collaborate with are also the co-founders and admins behind the Social Marketing Forum. I created a 14-page guide on how to develop a social media marketing strategy.
  • UNSPOKEN  |  MONDAY, OCTOBER 15, 2012
    [Marketing] Fitting The Social Media Cube into a Round Marketing Strategy
    What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign? Would it be chaos or next level marketing at its finest? The idea of linking these concepts together was discussed in my recent post , “Taking Multi-Dimensional Marketing to the Next Level,” where I presented The Social Media Cube © as a visual representation of this approach.
  • ADAM COHEN  |  MONDAY, JULY 12, 2010
    [Marketing] 10 Reasons Market Research is Critical to Social Media
    But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 22, 2011
    [Marketing] Marketing needs to be more Adaptive!
    Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it. In a real time marketing world speed will be key. As marketers we need to be optimized for speed and rapidly effective decision-making.
  • MINDJUMPERS  |  MONDAY, SEPTEMBER 28, 2015
    [Marketing] Video is The New King of Content Marketing
    The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue chips and consumer giants that need to get behind this trend; SMEs need to embrace the possibilities of video content marketing as well. This is particularly true of social media content, which has become the latest and most brutal marketing battleground. Video content is taking over.
  • PAMORAMA  |  SATURDAY, NOVEMBER 8, 2014
    [Marketing] Don’t Make These 9 Social Media Marketing Mistakes
    Social media marketing should be part of your strategy. Marketers place a very high value on social media: according to a study by Social Media Examiner , 92% of them report that social media is important for their business, up from 86% in 2013. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media. You need a well-planned social media marketing strategy in order to succeed.
  • JANET FOUTS  |  THURSDAY, OCTOBER 17, 2013
    [Marketing] Content Marketing Is Nothing New
    It cracks me up when a client calls and asks me about “this new content marketing thing” Honestly, we’re so hung up on buzzwords these days we can’t see the forest for the trees! When did we stop listening to what our customers want and delivering information for the sole reason of informing our market and establishing our place in their hearts? Let’s get back to the roots of marketing. Social Media in Action Content Marketing infographic
  • WEBBIQUITY SMM  |  THURSDAY, MAY 21, 2015
    [Marketing] 10 Top Marketing Thought Leaders in Social Media
    If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Below is my list in response to the question: “Tell me the top ten marketing people you would follow on social media, those people that you think are the top ‘thought leaders’ in the marketing space today?”
  • THE REALTIME REPORT  |  SATURDAY, FEBRUARY 11, 2017
    [Marketing] Social Media Marketing Tips For 2017
    Social Media Marketing Tips For 2017. Social media marketing, in general, is huge. But, as with everything online, social media marketing is evolving and changing all the time. Here are some great tips to make sure you’re using social media marketing to its fullest potential in 2017. Research shows that in 2016 14% of marketers tried live video in their campaigns. The post Social Media Marketing Tips For 2017 appeared first on The Realtime Report.
  • WEBBIQUITY SMM  |  MONDAY, FEBRUARY 4, 2013
    [Marketing] Book Review: Marketing in the Round
    Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. This proliferation of literature acknowledges the changes social media brings to marketing.
  • VISUALLY SM  |  TUESDAY, FEBRUARY 3, 2015
    [Marketing] A Framework For Real-Time Content Marketing
    While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation. The following list serves as a high-level framework for real-time marketing and publishing, to help you get started with your overall strategy and approach. Because your audience is always online and active, it is only common sense that marketers should also be present in their online efforts.
  • PAM MOORE  |  FRIDAY, APRIL 13, 2018
    [Marketing] Top 10 Content Marketing Myths of 2018 – BUSTED
    From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet. Our training and consulting agency, Marketing Nutz works with clients big and small and regularly see the repercussions of these challenges combined with bad decisions.
  • ATOM THOUGHT  |  FRIDAY, AUGUST 13, 2010
    [Marketing] Close Looping Your Social Media Marketing Campaign!
    While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. Tags: Digital Feature Digital Marketing Social Media Marketing The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 15, 2010
    [Marketing] Facebook Advertising Tricks for B2B Marketers
    After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. In 2001 when Google AdWords was just announced – I was buying and converting potential prospects into leads for pennies on the dollar with keywords like Globalization, eCommerce, Interactive Marketing (I was in a consulting firm at the time).
  • ADAM SHERK  |  THURSDAY, DECEMBER 17, 2009
    [Marketing] Search Marketing Dwarfs Social Media in Interactive Marketing Budgets
    Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years. When it comes to interactive media buys it looks like Google and the other search engines still offer marketers the best opportunities online.
  • SOCIAL MEDIA NETWORK MARKETING  |  TUESDAY, MAY 25, 2010
    [Marketing] Social media marketing in India
    Tuesday, May 25, 2010 Social media marketing in India With the penetration of broadband in India, various Indian companies have started exploring ways of marketing their products online. The market for e-commerce is growing at a rapid pace, according to NASSCOM. Companies have realized this and hence Internet marketing now forms a significant part of a company’s annual marketing budget. Social Media Networking is part of the overall marketing scenario.
  • JANET FOUTS  |  SUNDAY, OCTOBER 6, 2013
    [Marketing] Getting Beyond Content Marketing Hype
    The whole concept of content marketing seems obvious doesn’t it? I’m not saying content marketing is another snake oil scam. Client : Oh we have tons of marketing materials, we can just use that! Me : Uh… well, we can work your marketing message in of course, but what about supporting information? What are the needs of the market you answer? Social Media in Action Content Marketing
  • FIREBELLY  |  WEDNESDAY, AUGUST 8, 2012
    [Marketing] The Anatomy Of Content Marketing [Infographic]
    The ContentPlus Infographic: The Anatomy of Content Marketing below depicts the importance of an integrated marketing approach. This approach includes content marketing through curating, creating and promoting the brand’s core ideas and values to its clients. Do you have an integrated marketing approach? Blog Content Marketing Curation Social Media Marketing content marketing infographic Kelly Rynard
  • SOCIALMEDIA.BIZ  |  MONDAY, SEPTEMBER 26, 2016
    [Marketing] Essential viral marketing tools
    This is the second in a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. L ast week I wrote about a 90-minute workshop on viral marketing put on by Vincent Dignan, a marketing consultant from the UK who seems especially plugged into modern Internet culture.
  • SHERRILYNNE STARKIE  |  WEDNESDAY, MARCH 14, 2018
    [Marketing] Five content marketing tricks of a great social media consultant
    Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. If the brief is PR, the goal is awareness, and if it’s marketing the goal is more likely conversions. If the brief is PR, the goal is awareness and if it’s marketing the goal is more likely conversions. Special Tricks.
  • CODY WARD  |  MONDAY, FEBRUARY 17, 2014
    [Marketing] 9 Steps to Digital Marketing Greatness [Whitepaper]
    There are more than 23 million small businesses currently operating in the United States, and all of them are trying to reach through the clutter with a strong brand presence and a compelling marketing strategy. The digital age is upon us, and with hundreds of communication platforms and infinite possible applications, the world of online marketing is a complicated yet very rewarding area for small business development. Download Whitepaper Now.
  • SHERRILYNNE STARKIE  |  TUESDAY, AUGUST 19, 2014
    [Marketing] Writing tricks for content marketers
    Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Copy length continues to be a point of discussion among content marketers. Use an editorial calendar for content marketing. Featured Headline writing Content marketing Search engine optimization
  • WAXING UNLYRICAL  |  WEDNESDAY, JUNE 24, 2015
    [Marketing] Words and Pictures – the Batman and Robin of Content Marketing
    But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. He’s president of a consultancy, Martin Waxman Communications , writes a monthly column for Marketing Magazine and is one of the hosts of the Inside PR podcast.
  • FIREBELLY  |  MONDAY, MARCH 5, 2018
    [Marketing] Explaining Social Media Marketing To My Mom
    If it wasn’t hard enough explaining social media in general to my mom, having to explain my job in social media marketing was an even bigger banana to peel. And then I came at her with the mother of all break-downs: Social Media Marketing 101. Need help explaining social media marketing to someone in your life? Social Media Social Media Management Social Media Marketing
  • YMARKETINGMATTERS  |  MONDAY, FEBRUARY 25, 2013
    [Marketing] Effective Strategies for Marketing Your Brand on Facebook
    Needless to say, branding yourself properly is vital to your overall business success, and by making use of popular social networks, a few properly implemented Facebook marketing strategies can go a long, long way. Facebook Marketing Strategies to Build Your Business and Brand. Relate to the Niche Instead of Push Marketing. Every business book out there speaks about how essential it is to market to the proper niche. Guest Post written by Eric Taylor.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, APRIL 1, 2011
    [Marketing] The Heart Of Viral Marketing
    Seriously, viral marketing is really about one thing, and Jonah Peretti describes it pretty well. In other words, the heart of viral marketing is to present people with stuff they want to share with their friends. there’s the perfect recipe for viral marketing. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick?
  • WAXING UNLYRICAL  |  THURSDAY, FEBRUARY 28, 2013
    [Marketing] Libya’s Media and Marketing Industries Inching Forward
    Yes, we’re even starting to talk about marketing. Libya’s Media and Marketing Industries Inching Forward is a post from: Waxing UnLyrical. Author information Conway Wigg Digital Strategist at BPC Conway Wigg is a digital strategist at BPC, Malta’s leading communications agency and a senior manager at Arabicomm, a full service media and marketing agency operating in North Africa which is part-owned by BPC.
  • WEBBIQUITY SMM  |  TUESDAY, JULY 31, 2012
    [Marketing] Nine B2B Marketing Lessons from College Visits
    The adventures have been eye-opening (college life has changed a lot since the 90s) and, sitting late last week in another university presentation, it occurred to me that there are lessons to be learned for social media marketers from the way colleges handle this process: (at least) nine of them. So, here are several lessons b2b marketers can take from that high-volume learning.
  • MINDJUMPERS  |  MONDAY, NOVEMBER 1, 2010
    [Marketing] Making an Integrated Marketing Communication Effort
    Tweet Integrated Marketing Communication (IMC) is “the concept under which a company carefully integrates and coordinates its many communication channels to deliver a clear, consistent message&# , according to the marketing guru Philip Kotler. If a company fails to integrate its marketing effort, it can lead to conflicting messages – and this adds up to a confused and inconsistent image, which can create a feeling of anxiety and distrust among the audience.
  • FREELANCE SOCIAL MEDIA  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketing] Google Goggles Marketing Experiment
    Google Goggles Marketing Experiment. Tags: Marketing Mobile Google Goggles has teamed up with five companies to test using Goggles as a way to further engage customers. More information on the experiment can be found here: [link]. This content from: Freelance Social Media. ShareThis.
  • PAM MOORE  |  WEDNESDAY, JULY 26, 2017
    [Marketing] How to Create a Content Marketing Architecture, Framework and Plan
    Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. I know what you are thinking… “Pam this is just mumbo jumbo marketing talk… I don't need a content architecture like you do, as you are a geek and you love these things.” Building your content marketing architecture, framework and plan requires both art and science. 10 Golden Rules for Content Marketing.
  • IDACONCPTS  |  TUESDAY, APRIL 17, 2012
    [Marketing] Cost-Efficient Facebook Marketing for Small Business
    A key element to making when it comes to any sort of business is marketing. The number of ads is what makes a tool like Qwaya really handy when it comes to Facebook marketing. Business & Marketing cost-efficient facebook marketing faceboo marketing small businesses facebook ads optimizer facebook marketing facebook marketing experiment facebook marketing small business
  • IDACONCPTS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Marketing] Smart iPod Touch Marketing
    Tags: Apple iPod Touch ipod touch ipod touch marketing lost ipod touch
  • PAMORAMA  |  SATURDAY, AUGUST 24, 2013
    [Marketing] Content Marketing: How to Measure Its Effectiveness [Infographic]
    Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. While some large companies like Sears, Coca-Cola, and Kraft have quickly caught on to content marketing and are able to accurately measure and leverage their results, it’s not always easy to quantify the value of a piece of content.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, SEPTEMBER 4, 2014
    [Marketing] Is Marketing About Your Business?
    Your business has a lot to offer, and you have poured your efforts into making it a good thing, but the truth is that marketing, in order to be effective, is not about you. Marketing Is About Your Customer. So in order to market effectively, you need to understand your customer. So marketing is all about showing that you can solve problems or provide benefits that your customer cares about. The answer to the question in the title is a resounding negative.
  • PAMORAMA  |  MONDAY, FEBRUARY 16, 2015
    [Marketing] How to Promote Your Event With Social Media Marketing
    Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years. Despite this, social media marketing reigns supreme when it comes to getting as many people as possible interested in your event. Pre-Event Activities Identify your objectives: Define your event timeline and produce your marketing communication plan. Events are, by nature, social affairs.
  • SOCIALFISH  |  WEDNESDAY, NOVEMBER 2, 2016
    [Marketing] Three ways to stretch your marketing budget
    Hire her for your content marketing! Lean doesn’t have to be ineffective: conquering your marketing budget woes with content. It’s the fourth quarter and marketing budgets are most likely depleted, that is, if there was ever much of a budget to begin with. Let’s start with the multichannel challenge: how do you manage message integration across your social platforms when your marketing dollars are dwindling? This is a guest post by Liz Scherer.
  • CODY WARD  |  THURSDAY, AUGUST 1, 2013
    [Marketing] 2013 B2B Marketing Priorities [Study]
    Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. Other results include the effectiveness of using marketing automation technology and how much companies plan to spend on marketing in 2013.
  • SHERRILYNNE STARKIE  |  WEDNESDAY, AUGUST 29, 2018
    [Marketing] Top five: Women rule content marketing!
    And, we see how women are leading the world of content marketing. Top 5 Content Marketing Influencers and Experts are women. Women top the list of the Top 50 content marketing influencers to follow, from the folks at the Top Rank Blog. They used the Traackr influencer marketing platform to filter the content marketing experts who are speaking at the upcoming Content Marketing World conference. The post Top five: Women rule content marketing!
  • WAXING UNLYRICAL  |  WEDNESDAY, JANUARY 20, 2016
    [Marketing] 5 Tips to Incorporate Design Elements Into Your Marketing Strategy
    Design elements can play a big part in the success of your marketing strategy… and there’s a lot more to that than meets the eye. Who is the target audience that your products or services are being marketed to? How do you incorporate design elements into your marketing strategy? Her company, Sara Theisen Design helps people and businesses create identity/branding, business marketing materials, wedding invitations, custom cards, announcements and more.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, SEPTEMBER 17, 2012
    [Marketing] What Is Mobile Marketing?
    This week we’re talking about mobile marketing. First, what is mobile marketing? In a word, mobile marketing is any marketing that involves interactive marketing through mobile devices such as cell phones, PDAs, Bluetooth devices, tablets, and other connected handheld devices. The means and ways of mobile marketing have grown a lot since the advent of the science less than a decade ago. Mobile web marketing. Location-based marketing.
  • JANET FOUTS  |  WEDNESDAY, APRIL 24, 2013
    [Marketing] Marketing Automation Discussion at SFAMA
    Last night I moderated a very interesting panel for the San Francisco American Marketing Association on marketing automation. Anyone interested in digital marketing needs to understand these concepts, whether you use automation tools or not. Content Marketing. Overall everyone on the panel agreed that content is crucial to your automated marketing, but not just any content will do. The content must be relevant to the target market it’s intended for.
  • PAM MOORE  |  MONDAY, JULY 9, 2018
    [Marketing] 15 Golden Rules of Content Marketing in 2018
    Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I think often times marketers over complicate what should be simple. The marketer and brand that can outlast, out market and sleep better than their competition wins. 15 Golden Rules for Content Marketing Webinar .
  • SOCIAL MEDIA NETWORK MARKETING  |  FRIDAY, JUNE 11, 2010
    [Marketing] Social Media Network - Marketing: How to do Social Marketing.
    Friday, June 11, 2010 How to do Social Marketing Online and Reputation Management Online Reactions: Email This BlogThis! How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. Social Media Networking is part of the overall marketing scenario.
  • MINDJUMPERS  |  MONDAY, APRIL 25, 2011
    [Marketing] How Online Marketing Drives Offline Success [infographic]
    In relation to the infographic below – which represents the US market – it’s obvious that the use of social media has increased in order to drive more customers and offline sales. How to Use Twitter As a Marketing Channel. Navigate In Social Media With The Social Marketing Compass [infographic]. Social Media blogs create awareness Facebook Infographic KISSmetrics offline success online marketing Twitter
  • WEBBIQUITY SMM  |  SATURDAY, AUGUST 18, 2012
    [Marketing] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs.
  • WEBBIQUITY SMM  |  MONDAY, MARCH 19, 2012
    [Marketing] 54 Pearls of Marketing Wisdom from HubSpot
    The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” ” The assembled pundits weighed in on one or more questions regarding social media strategy, mobile marketing, online content, guidance on allocating resources between social networks and more.
  • JOSH S PETERS  |  TUESDAY, MARCH 13, 2012
    [Marketing] Marketing to your mom
    Get more content marketing tips from Copyblogger. How would you market to your mom? Marketing momLike this graphic? I feel like this just says it all. Would you spam and annoy her, or would you make sure she was well informed and had a pleasant experience? Thanks for reading, Josh S Peters.
  • IDACONCPTS  |  MONDAY, JULY 8, 2013
    [Marketing] The Importance of Healthy Internet Marketing Strategies
    As an online marketer I get contacted on a daily basis by potential clients from around the world. ” However, these are two perfect examples of what healthy Internet marketing strategies are NOT. Chris, Kilbourn, Founder and CEO of Utah-based Tofu Marketing , explains it well: “You’ll never hear us throw around the term ‘traffic’ as though it is the be-all and end-all of Internet marketing.
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