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  • IDACONCPTS  |  THURSDAY, MARCH 10, 2011
    [Marketing] Unique Unconventional Marketing Nuggets
    Guerrilla marketing ideas are known for their creativity, humor and effectiveness in promoting a concept, product or business. Here are some great marketing ideas to use for your business. Every single day of the year can be a perfect way of engaging in unconventional marketing, using a bizarre holiday calendar. If you have the budget for unconventional marketing, get branded items for the contest such as t-shirts, caps, stationery and other items.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, JULY 3, 2011
    [Marketing] Tandemizing Your Content Marketing
    It’s important, as a small business, to have a content marketing strategy. A better strategy is to plan your content marketing so that all levels of your content work together for the good of your customers and your company. Will you utilize article marketing ? Define which content marketing tactics you will use in your business, then make sure they work together to drive your message home.
  • THE REALTIME REPORT  |  THURSDAY, SEPTEMBER 20, 2012
    [Marketing] 52% of B2C Marketers Plan To Increase Social Marketing Budgets in 2013
    The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.” The report examines lead generation, marketing budgets, and measurement of ROI for both B2B and B2C marketers using social media in the US. B2B and B2C marketers are spending their social media budgets in different ways.
  • WEBBIQUITY SMM  |  MONDAY, SEPTEMBER 16, 2013
    [Marketing] Five Marketing Metrics that are Definitely NOT “Worthless”
    Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. ” Of course it’s true that, ultimately, any marketing tactic has to show business results (higher sales, lower costs, or some combination thereof).
  • ADAM COHEN  |  MONDAY, JULY 12, 2010
    [Marketing] 10 Reasons Market Research is Critical to Social Media
    But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, DECEMBER 20, 2011
    [Marketing] Is SMS Marketing Still a Viable Strategy?
    Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. It can add real value to a marketing strategy and continues to grow with the decline in consumer spending. Calls to Action’ are essential within marketing texts.
  • AKAMAI MARKETING  |  THURSDAY, MARCH 14, 2013
    [Marketing] The Viral Marketing Virus
    Content social media YouTube content marketing viral video youtubeWe've Moved! Please Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
  • DAVE FLEET  |  MONDAY, AUGUST 22, 2011
    [Marketing] Book Review: Social Marketing to the Business Customer
    So, when I heard about Social Marketing to the Business Customer (by Paul Gillin and Eric Schwartzman) , I picked-up a copy straight away — because I think the marketplace is desperately in need of solid B2B books offering practical social marketing advice. Even if you’ve worked in the social media space for a while, this book offers useful pointers and case studies that will help you to think differently about how you approach B2B social marketing. Tweet.
  • WAXING UNLYRICAL  |  FRIDAY, APRIL 17, 2015
    [Marketing] Content Marketing: Without Community, It’s Only Half the Equation
    If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. Scene: your client is super-excited about its new content marketing program (that you’ve been hired to design, and implement). But you’re probably not approaching content marketing the social PR way.
  • THE SOCIAL MEDIA INCUBATOR  |  MONDAY, NOVEMBER 25, 2013
    [Marketing] 10 Simple Truths About Business Marketing Today
    In today’s fast-paced business climate that integrates online marketing and traditional marketing methods, businesses need to think outside the box about how to attract and acquire new customers. Here are 10 simple truths about marketing for businesses today: Talking with your customers and not at them will get you a lot further. A blog is still the one indispensable online marketing tool that will get you more search engine exposure than almost any other tool.
  • WEBBIQUITY SMM  |  TUESDAY, MAY 10, 2016
    [Marketing] The Nine Best Facebook Marketing Tools
    96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. These tools help Facebook marketers evaluate and improve page performance, run sweepstakes and contests, determine what type of content works best, monitor competitors, optimize Facebook advertising campaigns and more.
  • CONVINCE & CONVERT  |  MONDAY, SEPTEMBER 29, 2014
    [Marketing] How Marketers Can Get Back to Modern Marketing
    Marketers Go Back to School, Too. Today, however, I want to talk about “back to school” from the perspective of marketers. » Digital Marketing back to school digital marketing ebook marketing case study marketing research modern marketing Oracle Not long ago, Eric Swayne wrote a piece entitled Back to School 2014: A Social AND Shopping Occasion. His post looked at the whole “back to school” process and mindset from a retail perspective.
  • IDACONCPTS  |  SATURDAY, OCTOBER 27, 2012
    [Marketing] Retain Your Consumer Market
    Here are a few things to consider about retaining your consumer market. When it comes to market, it is important to make sure that you use relevant ads. Using advanced marketing tools like Phorm, can help you accomplish this while taking your marketing efforts to the next level. However, if you’ll take the time to keep the customers you’ve already got, your business will be successful in almost any market.
  • SHERRILYNNE STARKIE  |  TUESDAY, FEBRUARY 20, 2018
    [Marketing] Search marketing services every social media consultant should offer
    Search marketing is part of the solution. A good social media consultant understands the basics of search engine marketing. Click To Tweet Here are the search marketing services every good social media consultant will offer: Strategy. Search marketing needs careful planning and smart thinking. Social media consultants are expert in creating content that is designed for search marketing. Influencer marketing.
  • IDACONCPTS  |  WEDNESDAY, AUGUST 4, 2010
    [Marketing] How LinkedIn Does Email Marketing
    Here’s the email that LinkedIn sent out on August 3rd, 2010: LinkedIn is following 2 of all of the 4 Steps to Get Started on Email Marketing and creating a great call of action. Even though LinkedIn does not make use of Steps 3 and 4 of the 4 Steps to Get Started on Email Marketing , it does make a big effort to truly reinforce the value of its gift by providing a simple and easy to understand receipt via email.
  • SHERRILYNNE STARKIE  |  WEDNESDAY, AUGUST 29, 2018
    [Marketing] Top five: Women rule content marketing!
    And, we see how women are leading the world of content marketing. Top 5 Content Marketing Influencers and Experts are women. Women top the list of the Top 50 content marketing influencers to follow, from the folks at the Top Rank Blog. They used the Traackr influencer marketing platform to filter the content marketing experts who are speaking at the upcoming Content Marketing World conference. The post Top five: Women rule content marketing!
  • WAXING UNLYRICAL  |  TUESDAY, APRIL 5, 2011
    [Marketing] Turning Marketing Measurement on its Head
    Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? On why frame the question this way instead of the other way around (all quotes/notes from Seth): “Social media marketing shares one key goal with media relations and PR: obtaining lots of good earned media. “PR has been answering these questions using media research for a long time,&# but they are much newer to marketing.
  • YMARKETINGMATTERS  |  MONDAY, OCTOBER 2, 2017
    [Marketing] Is Your Business Ready For Mobile Marketing?
    Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. 53% of American consumers use their smartphones to access search engines at least once a day ( Source: Google and Mobile Marketing Association Survey ). And check this out: What Do Top Marketers Think About Mobile Marketing?
  • WEBBIQUITY SMM  |  MONDAY, MARCH 19, 2012
    [Marketing] 54 Pearls of Marketing Wisdom from HubSpot
    The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” ” The assembled pundits weighed in on one or more questions regarding social media strategy, mobile marketing, online content, guidance on allocating resources between social networks and more.
  • SOCIALFISH  |  MONDAY, NOVEMBER 8, 2010
    [Marketing] Association Social Media Marketing
    Social Media Marketing for the National Bicycle Tour Directors Association (NBTDA). Tags: Implementation Presentations associations social media 101 social media marketing Found a really nice 101 slide deck created for the National Bicycle Tour Directors Association. Take a look and see what you think. We expect you to be ticking off at least some of the boxes on this one (it’s ok if you’re not quite doing some of the end stuff yet). Otherwise, go get on it.
  • WAXING UNLYRICAL  |  FRIDAY, NOVEMBER 30, 2018
    [Marketing] 15 Metrics You Should Measure in Content Marketing
    Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics. Following is a list of 15 content marketing metrics that you should measure: 1.
  • YMARKETINGMATTERS  |  SUNDAY, OCTOBER 18, 2015
    [Marketing] Video Marketing For Your Business
    This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. However, views have become a less important indicator to marketers and advertisers in recent years.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2014
    [Marketing] Where does Google+ fit into your B2B Marketing plans? [infographic]
    Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks If not, you could be missing out on a great opportunity to grow your audience.
  • MINDJUMPERS  |  THURSDAY, AUGUST 9, 2012
    [Marketing] Social Media Marketers: Time to Get Personal
    Editorial Planning for Facebook Marketing. Community Management Marketing & Communication Social Network American Airlines Brand Ambassadors brand identity brand loyalty Crisis management Facebook Nicki Minaj Persona Social Media Virgin MobileTweet. On our blog, we have written about the journey of making the extensive amounts of Big Data reveal as well as increase the social ROI. This is of course paramount to making the wheels of the bus go round.
  • SOCIAL MEDIA CITIZENS  |  FRIDAY, APRIL 24, 2009
    [Marketing] Marketing reports 2009
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 31, 2015
    [Marketing] The Rise Of Reluctant Marketing
    On July 1 of 2014, the world’s biggest advertiser officially killed marketing. As part of a big reorganization at Proctor & Gamble (P&G), every marketing team was renamed “brand management” and hundreds of marketing directors shifted titles to become brand directors. This may be a sign of things to come, because it turns out senior marketing leaders at the world’s largest brands have been actively questioning the role of marketing in organizations for some time.
  • CONVINCE & CONVERT  |  FRIDAY, SEPTEMBER 12, 2014
    [Marketing] Here Comes the Content Marketing Shakeout
    The tick tock until the big content marketing software shakeup is under way. At last year’s Content Marketing World event, I met with multiple venture capitalists hungry to get a piece of the seemingly explosive market for content marketing software, a bucket into which I place all curation, production, governance, promotion and efficiency wares. Start the countdown.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 17, 2013
    [Marketing] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics? What pitfalls should content marketers avoid? What Can Disney Teach Manufacturers About Marketing? by Industry Market Trends.
  • WEBBIQUITY SMM  |  TUESDAY, JULY 15, 2014
    [Marketing] The Future of Digital Marketing According to the Giants
    and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. But what do these purchases tell us about the direction digital marketing is going? Digital Marketing will be about Heightened User Experiences. Data Tracking becomes a Strong Online Marketing Asset.
  • WAXING UNLYRICAL  |  MONDAY, MARCH 30, 2015
    [Marketing] Monday Roundup: Buzz Marketing a la Spring
    So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral. Monday Roundup: Buzz Marketing a la Spring is a post from: Shonali Burke Consulting, Inc.
  • FREELANCE SOCIAL MEDIA  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketing] Google Goggles Marketing Experiment
    Google Goggles Marketing Experiment. Marketing Mobile Google Goggles has teamed up with five companies to test using Goggles as a way to further engage customers. More information on the experiment can be found here: [link]. This content from: Freelance Social Media. ShareThis.
  • FREELANCE SOCIAL MEDIA  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketing] Google Goggles Marketing Experiment
    Google Goggles Marketing Experiment. Marketing Mobile Google Goggles has teamed up with five companies to test using Goggles as a way to further engage customers. More information on the experiment can be found here: [link]. This content from: Freelance Social Media. ShareThis.
  • YMARKETINGMATTERS  |  SUNDAY, OCTOBER 18, 2015
    [Marketing] Video Marketing For Your Business
    This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. Video ads will bring your marketing efforts to the next level!
  • PAM MOORE  |  WEDNESDAY, NOVEMBER 29, 2017
    [Marketing] What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th
    Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts? If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today!
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 27, 2016
    [Marketing] 3 Tips for Using Social Media for B2B Marketing
    Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Here are three tips for using social media more effectively in your B2B marketing. It will be much easier for someone to quickly learn the ins and outs of your business or market than to understand how to find success using social media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [Marketing] 10 BtoB Marketers Predictions for 2010
    So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.
  • PAM MOORE  |  THURSDAY, JUNE 22, 2017
    [Marketing] Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course
    Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? Partnering with influencers to create content and campaigns can be a faster way to increase brand awareness, earn trust and build authority in your market niche and industry! Here is what you will learn: – Influencer Marketing Trends 2017.
  • MINDJUMPERS  |  MONDAY, JUNE 25, 2012
    [Marketing] Report: Social Marketing Is More Than Just Likes [Report]
    Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.
  • THE SOCIAL MEDIA INCUBATOR  |  WEDNESDAY, APRIL 13, 2011
    [Marketing] Interruption Marketing vs. Permission Marketing
  • PAM MOORE  |  MONDAY, APRIL 24, 2017
    [Marketing] Influencer Marketing: How to Co-Create Content with Top Industry Influencers
    Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Brands big and small are getting more savvy at embracing new media and the ever changing social media and communication channels and formats such as live streaming video, recorded video, audio, visual marketing, blogging, micro-blogging and the list goes on. Influencer Marketing in a Nutshell (episode 96).
  • DEVUMI  |  WEDNESDAY, JANUARY 28, 2015
    [Marketing] Social Media Marketing Advice 2015: Cross-Platform Marketing
    An overall social media marketing plan is an essential in today’s consumer market. If all you have right now is a failing Facebook fan page, you need to step your social media marketing game up! This article is going to look at social media marketing advice that will get you over the hump, and propel you for the rest of 2015. This social media marketing advice isn’t just about becoming SoundCloud famous.
  • WEBBIQUITY SMM  |  TUESDAY, JULY 14, 2015
    [Marketing] 31 Sensational Social Media Marketing and PR Stats and Facts
    Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing.
  • DEVUMI  |  FRIDAY, MARCH 17, 2017
    [Marketing] LinkedIn Groups Marketing: Effectively Market Through Groups
    Of the many features of LinkedIn, Groups are often one of the most recommended for your marketing effort. LinkedIn groups marketing lets you better connect with other members for promotional purposes. Read on to learn how to make your LinkedIn Groups marketing […]. The post LinkedIn Groups Marketing: Effectively Market Through Groups appeared first on Devumi. Business Linkedin Marketing business content marketing linkedin marketing online marketing
  • WEBBIQUITY SMM  |  THURSDAY, DECEMBER 16, 2010
    [Marketing] Top Social Media and Marketing Books of 2010
    In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans. Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Marketing] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. We spend our marketing dollars and resources in search of ways to “one-up” our competitors. Because of these challenges, we often see brands looking to digital marketing to move the engagement and revenue needles in the right direction.
  • MINDJUMPERS  |  MONDAY, SEPTEMBER 24, 2012
    [Marketing] Integrated Marketing: Communicating One Big Idea
    Integrated Marketing is about communicating one big idea across several media channels with one voice in order to reinforce the brand’s core message and create a greater and seamless experience for the consumer. Today’s consumers lose interest very quickly as they are looking for something beyond the marketing message and ask themselves the question: “What’s in it for me?”.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, FEBRUARY 4, 2010
    [Marketing] B2B Marketing Content: Lure or Lasso?
    You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Related posts: Spray and Pray Marketing 2.0 The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. I picked this saying up from Gary Vaynerchuk’s new book called Crush It.
  • HARP INTERACTIVE  |  TUESDAY, MAY 18, 2010
    [Marketing] 5 Reasons Why Inbound Marketing Delivers Results at Lower Cost!
    A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! The HubSpot report states that because the method of inbound marketing complements the way buyers make purchasing decisions, businesses are able get higher conversion rate using these inbound marketing channels. 5 Benefits of Social Media Marketing.
  • SOCIAL MEDIA CITIZENS  |  THURSDAY, APRIL 15, 2010
    [Marketing] Promoted Tweets: the Marketing Industry Insights
    Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Promoted Tweets: the Marketing Industry Insights April 15th, 2010 by Giedrius Ivanauskas Leave a reply » Share As you may have already heard Twitter has started its own Promoted Tweets program a few days ago.
  • WEBBIQUITY SMM  |  TUESDAY, AUGUST 12, 2014
    [Marketing] The Complete Guide to Google+ for B2B Marketing [Infographic]
    This is particularly so in marketing. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. This infographic below will have you on track to G+ B2B marketing success. About the author: Dave LJ is a financial expert who also studies and writes about social media’s use in business and marketing efforts. Google+ Social Media Marketing Dave Landry Google infographics
  • DAVE FLEET  |  THURSDAY, SEPTEMBER 9, 2010
    [Marketing] Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google
    Tweet Aaron Goldman is the author of Everything I Know about Marketing I Learned From Google (affiliate link). Before declaring free agency earlier this week, Aaron was the founder and principal at Connectual , where he put lessons learned from Google to good use in digital marketing consulting and matchmaking. With all of the companies taking innovative approaches to marketing nowadays, why did you choose to write about Google? Marketing is more than just advertising.
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 27, 2018
    [Marketing] 19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing
    Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Here are 19 stats and facts about Twitter, LinkedIn, and Instagram, plus six key takeaways to help you create a more effective social marketing plan. Eight Instagram Marketing Stats. Marketing Profs ).
  • MINDJUMPERS  |  THURSDAY, AUGUST 12, 2010
    [Marketing] 5 Tips for E-mail Marketing Deliverability
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Five Digital Channels For Word of Mouth Marketing 5 Quick Tips: Take Your Corporate Blog to the Next Level » 5 Tips for E-mail Marketing Deliverability Posted by Marlene Friis Aug 12th, 2010 Tweet In our present society where the Internet has become one of our most important tools, many people seem to forget what we can actually achieve by utilizing e-mail marketing.
  • PAM MOORE  |  SATURDAY, JUNE 10, 2017
    [Marketing] 5 Reasons Your Social Media Marketing Program is Failing
    Unfortunately many small business owners and marketing teams jump on social media expecting fast results. Many social marketing plans fail simply because the marketing architect underestimated the amount of work required. Unfortunately many are unprepared, impatient and lack a cohesive marketing, business, content marketing and brand strategy, yet wonder why they see zero return on their investment. 5 Reasons why marketers fail using social media.
  • WEBBIQUITY SMM  |  TUESDAY, NOVEMBER 2, 2010
    [Marketing] Book Review: Social Media Marketing
    With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Minor quibbles aside, Social Media Marketing is an essential handbook for anyone involved in business social media, or anyone who manages those people.
  • WEBBIQUITY SMM  |  FRIDAY, JANUARY 7, 2011
    [Marketing] 2011 Social Media Marketing Trends
    Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. “Social is much bigger than marketing and PR. “Social is much bigger than marketing and PR.
  • FIREBELLY  |  MONDAY, OCTOBER 12, 2015
    [Marketing] Top 9 LinkedIn Social Media Marketing Groups
    Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. Social Media Marketing 2.1. Digital Marketing: Social Media, Search, Mobile & More.
  • WEBBIQUITY SMM  |  MONDAY, AUGUST 17, 2015
    [Marketing] How to Use Social Media for Event Marketing [Infographic]
    Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing. Growth in searches for “social media marketing” per Google Trends.
  • SOCIALFISH  |  MONDAY, MARCH 17, 2014
    [Marketing] Pinterest Marketing for B2Bs
    Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. The more visual appeal, the better, especially in the world of B2B marketing. Last month, Tailwind, a Pinterest analytics and marketing suite announce the release of a new product – Discover.
  • PAM MOORE  |  FRIDAY, APRIL 28, 2017
    [Marketing] Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them
    Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. If you haven't heard about influence marketing you have likely been on a long vacation on a beautiful island with zero internet connectivity or you have been hiding under a rock. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program.
  • PAM MOORE  |  THURSDAY, DECEMBER 14, 2017
    [Marketing] Organize and Optimize Your Content Marketing in 2018 with this Content Inventory Worksheet
    If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks. If you are like most marketers and business leaders you have likely spent a lot of time on creating content to date. You create content for a campaign, marketing program or Facebook ad test run. Content Marketing in a Nutshell.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, JUNE 4, 2012
    [Marketing] Can Online Marketing Be Customized?
    There is no one way to market a business online. Every marketing strategy is different and every business deserves its own marketing strategy. A customized online marketing strategy will make your website and your web presence unique. Not only will customers and prospects perceive your brand to be unique and different, but your content will reflect the natural uniqueness of your brand – and that’s how marketing is supposed to work.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 13, 2010
    [Marketing] Wayne Gretzky was an Inbound Marketer
    It was affectionately called the “Wayne Gretzky School of Marketing” slide and it was basically a photo and a single quote that said “Skate to where the puck is going not to where the puck has been”. Years later we have terms like Content Marketing (created by Junta 42 ) and Inbound Marketing (created by HubSpot ) that advocate the same type of approach. In reality Wayne Gretzky wasn’t a marketer but he was a very intuitive and successful hockey player.
  • IDACONCPTS  |  TUESDAY, SEPTEMBER 2, 2014
    [Marketing] Online Marketing 101 for Entrepreneurs
    Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media. Business & Marketing entrepreneurs entrepreneurship Online Marketing When you’re a struggling entrepreneur, your business takes over your world as you try to boost your brand and broaden your customer base.
  • CONVINCE & CONVERT  |  THURSDAY, OCTOBER 9, 2014
    [Marketing] How to Make Marketing Analytics Easier
    Tons of marketers hate data, so they only focus on the low-hanging fruit. The strongest marketers are the ones who collect actionable data. » Digital Marketing conversion report formstack google analytics how to analyze marketing data increase conversion with data marketing analytics track social media marketing These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 2, 2015
    [Marketing] B2B Marketers Are Humans, Too
    In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Visual Marketing Magic.
  • CONVINCE & CONVERT  |  WEDNESDAY, OCTOBER 22, 2014
    [Marketing] 8 New B2B Video Content Marketing Trends
    This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. While it’s well understood that video marketing is an extremely unique and valuable tactic to reach consumers effectively, marketers often feel paralyzed by the daunting task of creating useful videos. B2B companies like to give the idea of “humor” in their marketing the brush-off.
  • MINDJUMPERS  |  MONDAY, JUNE 27, 2011
    [Marketing] Companies’ Use of Content Marketing Is On the Rise [infographic]
    Tweet More companies are moving their marketing efforts online and seeking to expand their reach in the web sphere. Here, social media naturally plays a great role and this means that the budgets allocated to content marketing are growing. Instead of using only traditional marketing, content marketing has become popular at the same time as it has taken on a great role within companies. The right content at the right moment is the key to successful marketing.
  • MINDJUMPERS  |  FRIDAY, JULY 30, 2010
    [Marketing] Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share.
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « The Facts, The Stats And The Story About Youtube How To Align Social Media With Marketing Activities » Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share brand Stories Posted by admin Jul 30th, 2010 Tweet This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. And so has word-of-mouth marketing.
  • ADAM SHERK  |  TUESDAY, JUNE 29, 2010
    [Marketing] The Most Overused Buzzwords and Marketing Speak in Press Releases
    Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. A lot of what I have included is more marketing speak than technology or industry buzzwords, since I wanted to look at overused words across all industries.
  • PAM MOORE  |  TUESDAY, DECEMBER 19, 2017
    [Marketing] The Power of Facebook Marketing in 2018 is Real. Are you Ready?
    Is your Facebook marketing strategy and business Page ready for 2018? It's not just marketing buzz or hype. The power and business value is there for the taking for marketers willing to put in the effort to understand how the platform can work for their business. Although more than 50 million businesses use Facebook Pages, a good majority of them are struggling with how to achieve real results when it comes to Facebook marketing for business.
  • PAM MOORE  |  MONDAY, OCTOBER 3, 2016
    [Marketing] 10 Truths Nobody Told You About Being A Social Media Marketer
    It is clear social media marketing is delivering real and measurable business value for companies large and small today. Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire and serve their new online audiences as well as current, prospective and future customers. Smart social media marketers also know how to align social media to business goals.
  • DIRECT MARKETING OBSERVATIONS  |  FRIDAY, MAY 28, 2010
    [Marketing] Is social media marketing too labor intensive?
    And then, it works best if it’s in conjunction with all the other activities, marketing or otherwise within your organization or the organization you’re working with. The actuality again, as has been said many times by myself and others, is that social media marketing and engagement is very labor intensive. Tags: Social Media marketing marc meyer I was looking at a list of clients that I had worked with over the past couple of years and it’s well over 40.
  • MINDJUMPERS  |  THURSDAY, MARCH 3, 2011
    [Marketing] Navigate In Social Media With The Social Marketing Compass [infographic]
    The Social Marketing Compass points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online.&#. This quotation explains very well the purpose of the Marketing Compass in which the branding process is presented. How to Use Twitter As a Marketing Channel. Social Media book brand Brian Solis Engage framework Infographic Social Marketing Compass social media plan
  • FREELANCE SOCIAL MEDIA  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketing] Google Goggles Marketing Experiment
    Google Goggles Marketing Experiment. Tags: Marketing Mobile Google Goggles has teamed up with five companies to test using Goggles as a way to further engage customers. More information on the experiment can be found here: [link]. This content from: Freelance Social Media. ShareThis.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 16, 2010
    [Marketing] Social Media Lead flow in B2B Marketing
    You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there.
  • WEBBIQUITY SMM  |  MONDAY, FEBRUARY 2, 2015
    [Marketing] 10 Social Media Marketing Mistakes Businesses Must Avoid
    Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Here is a list of social media marketing mistakes to avoid, and ways to ensure your campaign’s success. Isolating social media marketing from other activities.
  • YMARKETINGMATTERS  |  SUNDAY, MAY 22, 2016
    [Marketing] Why Inbound Marketing Is So Important For Your Business
    Simply put, inbound marketing is creating and sharing useful, compelling and fanstastic content with potential and established clients. Traditional marketing is a one-way conversation – the marketer talking ‘at’ the potential customer. Inbound marketing is an invitation to an ongoing dialogue in which you can communicate with your customers in both a professional and congenial fashion. Now that’s marketing people can get involved with.
  • AKAMAI MARKETING  |  THURSDAY, MARCH 14, 2013
    [Marketing] The Viral Marketing Virus
    But if you’re really committed to creating a viral video marketing campaign: Creating viral content is this easy. Song writers, ad professionals, photographers, marketers, movie makers, writers, videographers, graphic designers. So go forth, my marketing compadres. Content social media YouTube content marketing viral video youtube Tweet Listen up: Going viral is a benefit to creating great content, not the goal.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, JANUARY 31, 2012
    [Marketing] How to Select an Interactive Marketing Agency
    Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. It’s very difficult for small and mid-size firms to select the right interactive marketing agency — as evidenced by how often agencies get fired, and how frequently client-agency relationships subsist at a low level of productivity and mutual satisfaction. 25 Key Criteria for Choosing a Marketing Agency. Marketers know how to talk the talk.
  • WEBBIQUITY SMM  |  TUESDAY, AUGUST 27, 2013
    [Marketing] What are the Best Social Networks for B2B Marketing? (Research)
    There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. This suggests that while few B2B marketers can afford to spread their efforts (effectively, at least) too broadly across social networks, some experimentation at the least is in order well beyond the big 3.
  • CONVINCE & CONVERT  |  MONDAY, NOVEMBER 9, 2015
    [Marketing] 10 Insightful Marketing Charts from 2015
    That’s why marketers should be paying more attention to the numerous marketing charts being produced each month from every corner of the Internet. Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. Marketing Spending Plans for 2015. First, let’s look at the state of the marketing world, and where marketers are planning on spending their money.
  • PAM MOORE  |  MONDAY, JULY 17, 2017
    [Marketing] Why You Need an Integrated Digital Marketing and Social Media Plan
    Failing to plan your integrated social media and digital marketing strategy is planning to fail! It needs to be integrated with other digital and marketing programs. If you are ready to start leveraging social and digital marketing to help grow your business you need an integrated plan with goals, objectives, and metrics for success. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Why Random Acts of Marketing (RAMs) can kill your marketing results.
  • WEBBIQUITY SMM  |  TUESDAY, JANUARY 20, 2015
    [Marketing] 28 (of the) Best LinkedIn Marketing Guides of 2014
    What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. 7 Essential LinkedIn Marketing Stats: When to Post, What to Post and How to Improve by Buffer. LinkedIn’s Content Publishing Flood: 4 Tips for Staying Afloat by Content Marketing Institute. Guides to B2B Marketing on LinkedIn.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, APRIL 19, 2011
    [Marketing] The Changing Face Of Article Marketing
    » The Changing Face Of Article Marketing Article marketing is a mainstay of Internet marketing. It’s been around since the earliest days of the Internet and Web-savvy marketers have been very effective in using article marketing to drive traffic to their websites and in closing the sale. But recently, article marketing has taken a huge turn – for better and for the worse. Articles are still good marketing tools.
  • FIREBELLY  |  TUESDAY, OCTOBER 23, 2012
    [Marketing] The Best Content Marketer? An Orange Cone
    What Does Soccer Have to do With Content Marketing? If you want to succeed at content marketing, sometimes you only have to be an orange cone. I’ve worked with clients in the past who were being totally dominated in search, and our content marketing plan was an all-out game of catch-up. For those industries, the first company to start doing social media marketing is going to be the company who dominates that industry online.
  • MINDJUMPERS  |  WEDNESDAY, JULY 4, 2012
    [Marketing] The State of the Internet Marketing World [Statistics]
    Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence. Use paid and organic marketing on Facebook to influence the conversion actions that drive your business. According to the model below (presented in HubSpot’s marketing stats white paper ), Facebook drives the conversions for B2C.
  • SOCIALMEDIA.BIZ  |  THURSDAY, OCTOBER 13, 2016
    [Marketing] How digital marketing is supplanting traditional advertising
    Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. In a recent report, eMarketer said digital marketing is expected overtake TV advertising in total dollar spending in 2017 for the first time, with recent and future growth fueled mainly by mobile and video sectors. In that environment, online marketing has a huge advantage over traditional forms. greyweed / Creative Commons BY.
  • YMARKETINGMATTERS  |  WEDNESDAY, JANUARY 23, 2013
    [Marketing] 6 Tips to Make Your E-Mail Marketing More Effective
    Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based e-mail marketing as a positive replacement for direct mail. So as a permission-based business email marketer, what can you do?
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 15, 2016
    [Marketing] 16 Enigmatic Business Blogging and Other Marketing Stats
    As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Another apparent contradiction is much more fundamental: does marketing have value? 62% of B2B technology companies use a blog to market their products.
  • JANET FOUTS  |  SUNDAY, MARCH 8, 2015
    [Marketing] Are you an intentional marketer?
    Are you intentional with your social marketing? Most marketers will say yes–or at least most of the time, and hey, nobody’s perfekt right? Because your market is there? Setting up those intentions will help you keep your marketing on track and align your messaging with your mission. Corporate Social Media Marketing mindfulsocial Today I want you to think about your intentions for using a specific network and ask yourself a few questions.
  • WEBBIQUITY SMM  |  TUESDAY, JANUARY 19, 2016
    [Marketing] 47 Superb Social Media Marketing Stats and Facts
    Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow. 80% of marketers use these as primary success metric; 56% base social success on website traffic.
  • SHERRILYNNE STARKIE  |  MONDAY, OCTOBER 15, 2018
    [Marketing] A digital media framework for smart marketing communications
    Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape.
  • JOSH S PETERS  |  TUESDAY, MARCH 13, 2012
    [Marketing] Marketing to your mom
    Get more content marketing tips from Copyblogger. How would you market to your mom? Marketing momLike this graphic? I feel like this just says it all. Would you spam and annoy her, or would you make sure she was well informed and had a pleasant experience? Thanks for reading, Josh S Peters.
  • KIKOLANI  |  THURSDAY, FEBRUARY 11, 2016
    [Marketing] 10 Best Marketing Books Written By Marketers
    Marketing in the digital age does not come from theory. In fact, marketing theory is in a state of transition. The old “rules” do not apply any longer, and developing marketing campaigns that work takes a lot of trial and error, a lot of assessment, and continual changes. Today’s market is customer-driven, and that customer is a lot smarter and a lot more demanding than ever before. Word of mouth marketing has been around for eons.
  • JUSTIN LEVY  |  WEDNESDAY, JUNE 23, 2010
    [Marketing] Facebook Marketing: Now Available! | Justin Levy
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase. What is Facebook Marketing About? Facebook Marketing is a deep dive into how Facebook can be leveraged by your company starting TODAY. Buy Facebook Marketing!
  • CODY WARD  |  FRIDAY, MAY 4, 2012
    [Marketing] Digital Marketing Puzzle – #8889
    For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. Click here to go to our marketing puzzles answers page. Cody Ward Receives Certification in Inbound Marketing Friday Marketing Picture Puzzle - #7913. Marketing Puzzles link building marketing puzzle search engine optimization seo
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 21, 2012
    [Marketing] 5 Ways B2B Can Learn from B2C Marketers
    Business and consumer brands have traditionally approached marketing from two totally different vantage points. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers. B2B marketers spend copious amounts of money driving traffic to their website, but spend next to nothing on converting said traffic.
  • ATOM THOUGHT  |  WEDNESDAY, OCTOBER 10, 2012
    [Marketing] Birth of the Chief Marketing Technology Officer
    Marketing used to have a tough time negotiating with IT on whys, Digital Insight Digital MarketingNot long back, it used to be a pain creating a special promo page on a corporate website, adding some content,or starting a blog for the business, creating a promo mail id, analyzing traffic data or even putting a small 3 field form!
  • VISUALLY SM  |  THURSDAY, JANUARY 29, 2015
    [Marketing] Introduction To Real-Time Content Marketing
    The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” ” In the new world of real-time information-sharing, there are many new concepts that businesses must embrace in order to be successful in their Internet marketing efforts.
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