PWB Marketing Blog

Zuckerberg: A Marketers Take

PWB Marketing Blog

I listened to some of the testimony, as well both out of personal curiosity, and as a marketing professional who uses Facebook (and other social media advertising). We have legislators suggesting policy changes who don’t have the slightest clue how social media works for marketers.

It’s Only Principle if it Costs You Money: Yeti Coolers

PWB Marketing Blog

The post It’s Only Principle if it Costs You Money: Yeti Coolers appeared first on PWB Marketing Communications - Michigan Marketing Agency. Advertising Branding Marketing social media Storytelling branding NRA storytelling Yeti

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Does Your Content Have Superpowers?

PWB Marketing Blog

In order to succeed, your content marketing needs superpowers. This post examines some of the content marketing your brand needs to succeed. Too many marketers are pushing content that THEY want to tell customers, as opposed to information that customers are seeking.

Don’t Be So Negative – Leveraging White Space

PWB Marketing Blog

The post Don’t Be So Negative – Leveraging White Space appeared first on PWB Marketing Communications - Michigan Marketing Agency. Advertising blogging Branding Marketing social media

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Don’t “Blow” It – Plan Ahead on Marketing Campaigns

PWB Marketing Blog

The Shop Arbor Hills marketing campaign helped me ask lots of questions. Did their marketing team sit down with complete shopper demographic information, market research and a goal, or did they simply say, “Selfies are hot right now. Facebook Marketing Twitter marketing

Content Calendar for Content Marketing

PWB Marketing Blog

As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. Metrics for content marketing, are key to understanding campaign performance!

Keyword Density: When Is It Enough?

PWB Marketing Blog

Want to know more about incorporating blogging into your marketing plans? PWB Marketing can help, just give us a call (734) 995-5000.

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LinkedIn Changes for Your Company Page

PWB Marketing Blog

Certainly these options would be helpful to marketers but likely have an associated cost as well. PWB Marketing Communications can assist in building and managing your online presence.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Don’t “Blow” It – Plan Ahead on Your Marketing Campaign

PWB Marketing Blog

While I was checking out, I noticed this marketing campaign flier: Being into social media, I thought it was an interesting idea. The Shop Arbor Hills marketing campaign helped me ask lots of questions. It is the same with any new marketing endeavor.

Image Sizes for Social Media Branding [Infographic]

PWB Marketing Blog

B2B Marketing Branding Facebook LinkedIn SEO SEO Strategy social media Twitter YouTube branding A week ago when I logged in to a clients YouTube channel to upload some video, I noticed a prompt that made me grown. I was notified that the channel layout was about to change. Again.

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Failed Signage? Got SEO?

PWB Marketing Blog

I’m all for using various forms of marketing to get the point across, however I am not sure a sign advertising SEO services is the best delivery method. Have you ever heard the Bill Engvall comedy routine “ Here’s your sign “?

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2015 Social Media Predictions

PWB Marketing Blog

Many marketers are looking forward to a “buy” button availability. Many businesses will think social first when crafting a marketing plan or developing sales outreach strategies.

Beware of the Vultures: Is Your Site Mobile-Friendly?

PWB Marketing Blog

Being a marketer can sometimes be frustrating. Analytics Marketing SEO Strategy Uncategorized analytics Google Wordpress As an example, frustrations increase dramatically with every reported Google algorithm change – Like the change happening April 21.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Social Media Tweetable Facts

PWB Marketing Blog

FACT] Although data mining poses a challenge to today’s marketers, 61% say big data will overhaul marketing practices for the better. FACT] 71% of chief marketing officers feel their organization is not prepared to deal with the impending big data explosion.

New Facebook Admin Changes

PWB Marketing Blog

This was done by clicking a link at the top of the page to either post as “PWB Marketing Communications” or, as in my case, as “Tammy Mayrend” Pages now automatically post as the page you are administering for.The toggle link at the top of the page is no longer visible.

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

So as a search marketing professional I asked to see the analytics. B2B Internet Marketing B2B Marketing SEO Web DesignWould you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data.

Social Media Posting Frequency

PWB Marketing Blog

Determine what a company has first THEN develop a well thought-out marketing plan. Last week I read with dread a Tweet and subsequent blog post answering the question “How many times should I post on Social Media Sites?”

Social Media Posting Frequency

PWB Marketing Blog

Determine what a company has first THEN develop a well thought-out marketing plan. Last week I read with dread a Tweet and subsequent blog post answering the question “How many times should I post on Social Media Sites?”

Social Media Image Size Guide [INFOGRAPHIC]

PWB Marketing Blog

Regardless of your need, PWB marketing can assist your company in getting the most from social media. I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide.

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

So as a search marketing professional I asked to see the analytics. B2B Internet Marketing B2B Marketing SEO Web DesignWould you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data.

PWB Has Moved

PWB Marketing Blog

Please note that has of February 23, 2014, PWB Marketing has a new address. PWB Marketing Communications. It’s nothing grand really, we just moved across the street.

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Trending and Analytics: Watch for Patterns

PWB Marketing Blog

It wasn’t until I pulled out the monthly reports and aligned them with significant news releases – Market crashes, major companies going under, etc. Analytics B2B Marketing Uncategorized analytics This past week I have been busy prepping monthly analytic reports for clients.

2015 Social Media Predictions

PWB Marketing Blog

Many marketers are looking forward to a “buy” button availability. Many businesses will think social first when crafting a marketing plan or developing sales outreach strategies.

List Management: Tips to Best Manage your Campaigns

PWB Marketing Blog

Know your customer and certainly know something about who you are marketing to. I did notice an option to “Manage my Subscription,” which would be my final tip for marketers. Marketing email marketing

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List Management: Tips to Best Manage your Campaigns

PWB Marketing Blog

Know your customer and certainly know something about who you are marketing to. I did notice an option to “Manage my Subscription,” which would be my final tip for marketers. Marketing email marketing

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From Concentrate: PWB Marketing Expands Client Base, Geographic Area

PWB Marketing Blog

To read more about our expanding client base and business growth, be sure to read the full PWB Marketing Concentrate article. PWB Marketing Communications has not only seen its client base in Michigan grow over the last year, it’s also expanding its geographic reach. Our C.O.O.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

B2B Internet Marketing SEO B2B Social Media Demand Generation Industrial Media Powerpoint Video WordpressDo you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines.

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Catch on Command: Demand Generation

PWB Marketing Blog

At the end of your marketing campaign, did you hook more fish than the last time? Often management and sales folks without a marketing background forget that marketing is an inherently longer-term activity. Demand Generation Marketing

Social Media Tweetable Facts

PWB Marketing Blog

FACT] Although data mining poses a challenge to today’s marketers, 61% say big data will overhaul marketing practices for the better. FACT] 71% of chief marketing officers feel their organization is not prepared to deal with the impending big data explosion.

Social Media Tweetable Facts

PWB Marketing Blog

FACT] Although data mining poses a challenge to today’s marketers, 61% say big data will overhaul marketing practices for the better. FACT] 71% of chief marketing officers feel their organization is not prepared to deal with the impending big data explosion.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

There are demographics that expect delivery of news in certain ways; that is something to carefully address and align with your company marketing plan. B2B Internet Marketing B2B Marketing B2B Social Media Facebook Media Twitter

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

There are demographics that expect delivery of news in certain ways; that is something to carefully address and align with your company marketing plan. B2B Internet Marketing B2B Marketing B2B Social Media Facebook Media Twitter

How Do You Sell?

PWB Marketing Blog

In this case, I was referring to a local start-up who is doing all the new cool edgy marketing tactics, but wasn’t really putting much value in how their product would get sold. As I thought about it more afterward, I find that this is an all-too-common problem in marketing.

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New Facebook Admin Changes

PWB Marketing Blog

This was done by clicking a link at the top of the page to either post as “PWB Marketing Communications” or, as in my case, as “Tammy Mayrend” Pages now automatically post as the page you are administering for.The toggle link at the top of the page is no longer visible.

New Facebook Admin Changes

PWB Marketing Blog

This was done by clicking a link at the top of the page to either post as “PWB Marketing Communications” or, as in my case, as “Tammy Mayrend” Pages now automatically post as the page you are administering for.The toggle link at the top of the page is no longer visible.

Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. Trying to stay on top of all the new developments in the digital space can be overwhelming for marketers.

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Is Your Business Ready for a Google+ Page?

PWB Marketing Blog

I would say this: The best way to answer this is to take a step back and truly question your marketing strategy and overall goals. B2B Marketing B2B Social Media Media

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