Jeff Esposito

Discussing Influence Marketing

Jeff Esposito

The delay is a regret as Danny Brown and Sam Fiorella did a great job breaking down the influencer marketing game in Influence Marketing (amazon link). This book is perfect for: Marketers. People interested in word of mouth marketing and.

Book Review: Digital Marketing Analytics [video]

Jeff Esposito

Chuck Hemann and Ken Burbary are some smart dudes, so I had some high expectations when my copy of Digital Marketing Analytics come in. These expectations were more than exceeded when I got into the book that I’d like to call a good textbook for digital marketers.

Got goals for content marketing, SEO?

Jeff Esposito

Marketing blogging Content Marketing SEO

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How Marketers are Monetizing Social Media

Jeff Esposito

Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. A few weeks ago, I sat on a panel for MITX that focused on monetization of social media.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Content Marketing Trends for 2014

Jeff Esposito

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. 1. Content Marketing in Unexpected Places.

Attention Marketers: Respect the Sense Smell

Jeff Esposito

But for some reason when it comes to marketing, smell loses its importance. For some reason smell is the Rodney Dangerfield when it comes to marketing elements. Outside of these categories, however, marketers often leave fragrance or smell out of the brand equation.

Face-to-Face and Word of Mouth Marketing

Jeff Esposito

The book itself is far from a dissertation on social networking and focuses on word of mouth marketing. are a marketer. Book Review Marketing booik review Brad Fay Ed Keller Face to Face Word of Mouth Marketing

Are you marketing in the round?

Jeff Esposito

Throughout the process, I knew that Marketing in the Round would be good, but did not think that it was going to be something that would take readers out of their comfort zone. Rather the duo pushes readers to step back and look at their marketing in a more holistic manner.

Future of Location Marketing, Amway and EVIL

Jeff Esposito

The Future Of Location-Based Marketing Isn’t Foursquare – Location Based Marketing is going to be big one day, just not in the place you would think This will be the shortest intro to Five for Friday ever.

Magic Hat: a case study in offline to online marketing

Jeff Esposito

This post contains video, click here if you cannot view. Over the weekend I picked up a 12-pack of Magic Hat for a family birthday party for my son. While loading up the cooler, I noticed some interesting packaging where the brewery invites consumers into their online community.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

A lesson in trust from a used car salesman

Jeff Esposito

Nicely done Lou… Life Marketing buying a car toyota of watertown toyoya Trust A few weeks back, my wife and I bought a new car, during the process, we were impressed with the level of trust the folks at Toyota of Watertown worked to build up.

5 Ccmmercials you WON’T see again

Jeff Esposito

Here are some that come from yesteryear and are ones that you’d never see in today’s advertising world… Marketing Advertising vintage advertising We all love advertisements. Many will make us laugh, smile or want to buy something.

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A look at how the global social media map has changed in four years

Jeff Esposito

Overall this shouldn’t really surprise anyone, but to me it’s amazing to see how Facebook beat out the fragmented market that everyone was pontificating on circa 2009-10. Oh what a difference four years makes.

The Funniest Super Bowl ad you never saw #sundayfunnies

Jeff Esposito

Marketing

Roughing up the content marketing game

Jeff Esposito

While you might think of the NFL’s unique programing or Thursday Night Football games on the NFL Network, it really points to their content marketing machine. While it might seem like just a goodwill gesture for rabid sports fans, it is also something that marketers should take notice of in terms of mixing sales with content. Emails still matter – we all know that email is losing traction when it comes to marketing. Branding Content Marketing social media NFL

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Would you pay for an adless Facebook?

Jeff Esposito

We’re all marketers (or critics) – as someone who works in marketing, I like to see what other companies are doing. Targeted marketing – Facebook has a boatload of data on all of us. A few weeks back there was an article on a patent application that Mark Zuckerberg had placed.

Has social media made you an ostrich?

Jeff Esposito

Social media is going to be a big part of the corporate marketing mix in the future but right now it is still in that awkward pre-puberty stage. You see marketers, communicators, and customer support teams are guilty of ostriching when it comes to the evolution and emergence of social media.

It’s too easy to make excuses

Jeff Esposito

Content Marketing content creationWe are all too good at making excuses. When it comes to content creation, there is really no reason to let them hinder you. Don’t believe me? Watch where I made this piece of content.

Epic Commercial of 2013 – Snuffy the Seal

Jeff Esposito

Every year, the Discovery Channel kills it in terms of marketing Shark Week. This year is no different with the new roll-out of the epic Snuffy the Seal commercial. Well played. Uncategorized Discovery Channel Shark Week Snuffy the Seal

Are you too busy to think?

Jeff Esposito

jobs Life Marketing clearing your head Thinking thoughtsOver the past few months I have been swamped and have had ideas stuck in my head and struggled to get them out. Below’s a video of how I broke out of this to get my ideas and thoughts in order.

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Is cult status better than viral?

Jeff Esposito

Branding Company Beer cult cult marketing Heady Topper the Alchemist We always look at the shiny object and tend to over-glorify a campaign that went “viral.” ” One thing we tend to neglect are companies that have surpassed viral and went more cultish – think Apple.

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Reebok adds WOW factor

Jeff Esposito

Community Building Company Marketing Arsenal Mall Good Customer Experience Reebok Reebok Store WatertownIn the social media space, we’re too quick to jump on companies because they are too pushy for sales or just don’t care about their customers.

Sesame Street nails it with Hungry Games parody

Jeff Esposito

My love for Sesame Street’s social content marketing is well documented. Working with them would truly be a dream job, but is not something I ever expect to happen.

Are you bumping into coworkers enough?

Jeff Esposito

Imagine seeing the same developer or accountant or marketing manager walking in each day. A few months back I stumbled upon an interesting question and answer session with Tony Hsieh at Samsung’s Blogger Lounge at SXSW.

Content Marketing Trends for 2014

Jeff Esposito

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. 1. Content Marketing in Unexpected Places.

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Are you shipping too early?

Jeff Esposito

Marketing Shipping Writing Are you proud of everything you’ve written? Do you ever feel like you rushed just to finish the task at hand? Have you cut a corner here or there while writing? If you answered yes to any of these questions for your blog posts, emails, work letters, postcard, etc.,

Lord of the Crumbs

Jeff Esposito

A social media and content marketing win by parodying the Lord of the Rings and Hobbit movies. Sesame Street does it again. Well played folks. social media YouTube Cookie Monster Lord of the Rings Sesame Street the Hobbit

Are you green-washing to build up your marketing database?

Jeff Esposito

But as we all know, marketers are not that environmentally conscious. Permission based marketing should offer value to both sides. They did a call out in-store, on marketing materials and in the local mall’s display board asking patrons to opt into SMS messages for a schedule of local sports personalities coming into the store for autograph sessions. Branding Marketing creepy database email databaseLast week a conversation in my office really got under my skin.

Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

We all need to take off our marketing hats more and get back to what social media started as – a conversational media platform. A recent Facebook update changed how brands are able to get content onto users’ news feeds.

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Why should I like your brand?

Jeff Esposito

When I peeped out the profiles on my phone I found: Facebook – one-way communications and push marketing. Twitter – minimal conversation and mostly push marketing.

The Importance of Company Personas in Social Media

Jeff Esposito

A marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. This is a guest post from Alicia Lawrence. .

Perception Versus Reality

Jeff Esposito

Social media roles require the same qualities and practices that marketers, communicators and strategists have had for years. Sure the platforms are always changing and it is real-time, it is still just talking and marketing.

Memo to Social Media Pros – Social Media is NOT necessary for the C-suite

Jeff Esposito

Sure CEOs should know what is going on within their company and marketing or communications department. You know what this is right?

Got goals for content marketing, SEO?

Jeff Esposito

Marketing blogging Content Marketing SEO

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Personalizing to cut through the clutter

Jeff Esposito

While I could have talked about a ton of things from food trucks, to influencer marketing to Shaq being Shaq, I settled for talking about clutter and how smart companies are using it to their advantage. Experience marketing.

Where does marketing fit into social media?

Jeff Esposito

Marketers are chomping at the bit to gain ownership or decision rights within the space. In many cases, these overtures may turn into hostile takeovers from a marketer with no intimate knowledge of the space (I have had friends have this happen to them). The marketer gets wind of an agency known to work wonders and he’s eager to jump at the opportunity without taking advice from the communications people who have been managing the company’s presence.

Pledge NOW to Bring “SMAC! Sock Monkeys Against Cancer” to Life!

Jeff Esposito

Charity Marketing Lung Cancer NoMo SMACNoMo the SMAC! leader. NoMo is the ringleader of “SMAC! Sock Monkeys Against Cancer”, a gang of monkeys that provides tangible support to those with cancer, reminding them no one fights it alone. Right now, NoMo is just a prototype.

Drawing Inspiration from Party Poker’s Road to Old Trafford Success

Jeff Esposito

For those who want to market their sports or gaming events, social networking sites are the best online platforms to consider. It’s best to only use keywords commonly used by your market, which in this case will be #Poker or #PokerTournament. 140-Character Free and Effective Marketing.

Is Boston the worst city in America?

Jeff Esposito

Anne Weiskopf lives in the Boston area, and has spent many years in the tech media and B2B market. This is a guest post from Anne Weiskopf.

What’s your story?

Jeff Esposito

I’m a thirty-something husband father, who worked in sports PR before moving over to do the same thing for Vistaprint, a company that provides marketing materials and solutions to small businesses. Branding Community Building Marketing Random social media Storytelling what's your story.