Adam Sherk

8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Related posts: Search Marketing Dwarfs Social Media in Interactive Marketing Budgets. My Top Posts of 2012 on Inbound Marketing and Audience Development.

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The Best Social Media Analytics Tools for Publishers

Adam Sherk

Spike from NewsWhip is well-suited to news sites with good functionality for both journalists and marketers. Rival IQ is becoming popular for competitive analysis in social and other marketing channels.

5 Ways that Social Media Impacts SEO

Adam Sherk

Ultimately it is about establishing things like trust, credibility, popularity, influence and topical authority, all of which are good for both SEO and social media marketing. I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. What would you love to see stricken from marketing speak forever?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

Being required to do cold-call follow-ups as a junior employee was one of the main reasons I gravitated toward other forms of online marketing as soon as they started to emerge.

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Link Building Tactics for Publishers

Adam Sherk

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves.

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

The rise of content marketing is driven largely by the fact that non-content businesses know that they need content to succeed in search and social. The main theme here is the need for better collaboration between the marketing, editorial and technical teams.

Better than Great: A Cure for Buzzwords and Marketing Speak

Adam Sherk

Twice in the past year I’ve covered the most overused PR buzzwords and marketing speak and press release buzzword abuse. It is fun to point out the biggest offenders but even well-intentioned marketing communicators can find it difficult to avoid them.

PRFilter Shows Press Release Buzzword Abuse Still Prevalent

Adam Sherk

For more information on PRFilter see the launch press release and this video: Related posts: The Most Overused Buzzwords and Marketing Speak in Press Releases. Press release search engine PRFilter came out of beta last week.

5 Good Ideas for News Media Facebook Pages

Adam Sherk

Recently NPR shared a case study on Nieman Journalism Lab showing how they used geotargeting on their Facebook page to specifically target users in one local market, Seattle. What are news organizations doing to increase user activity and engagement on their Facebook pages?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

What Famous TV Catchphrases Can Teach You About Enterprise SEO

Adam Sherk

SEO missteps from well-intentioned editorial and marketing teams are just a common, which is why ongoing training and oversight are needed. This was going to be my next enterprise SEO column for Search Engine Land but then I thought twice about using it there.

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25 Random Observations about #MozCon Speakers

Adam Sherk

Ross Hudgens – Ross is another smart link builder and content marketer; like Richard his deck was full of specific tactics that are worth checking out. He did an excellent job breaking down the current state of semantic SEO and how marketers can take advantage of it.

SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. Your sites have been audited, improvements have been made and there is more to come in the road map.

Editorial SEO Tactics for the Newsroom

Adam Sherk

Here are some of the key areas to address: To be clear this is not meant to encompass the full spectrum of technical, editorial and marketing components in a comprehensive SEO program.

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Social Media News Releases Get 3x More Media Coverage

Adam Sherk

The Most Overused Buzzwords and Marketing Speak in Press Releases. Social media news releases have lots of advantages, and what’s not to like? They offer a clean, simple format that encourages companies to be clear and succinct.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

My Top Posts of 2012 on Inbound Marketing and Audience Development

Adam Sherk

Another year gone by and once again it is time for the obligatory best of the year post. These roundups may be overdone, but I enjoy putting them together because it is interesting to look back and see what made an impression.

NBC Targets Local Markets on the New Digg

Adam Sherk

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets.

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Is LinkedIn the New Old Boys Network?

Adam Sherk

That’s interesting in and of itself, as marketers sometimes (over) generalize that men prefer Twitter while Facebook is more appealing to women. According to the new Pew Internet study Social Networking Sites and our Lives there are nearly twice as many male LinkedIn users as female.

MLB Teams on Twitter and Facebook: Two-Year Growth Rates

Adam Sherk

This might partly be a large market getting more active or perhaps all the attention around the team sale has sparked more fan interest. With a new baseball season underway I thought I’d check in on the 30 MLB teams on Twitter and Facebook. Which teams are seeing the most growth?

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Local TV News Teams Having Fun with Pinterest

Adam Sherk

Related posts: NBC Targets Local Markets on the New Digg. While Pinterest is a natural fit for lifestyle publishers there are good opportunities for broadcast media too. Today Kim Wilson and I are leading a social media workshop for a group of local TV and radio stations.

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Interesting Magazine and Digital Stats from Pew State of the News Media 2013

Adam Sherk

In reading the Pew Research Center’s State of the News Media 2013 there were some interesting things in the sections on magazines and digital that I thought I’d point out. Time is Doing Well Online.

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The Most Popular MLB Teams on Twitter and Facebook

Adam Sherk

But while major market teams have a big advantage in the real game, social media is the great equalizer online, so I thought I’d see which teams have attracted the largest following on Twitter and Facebook.

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The Most Popular NFL Teams on Twitter and Facebook: 2010 Season

Adam Sherk

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Survey: Twitter Less than 1% of Traffic to Newspapers and.

Adam Sherk

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The Most Popular News Sites on YouTube

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular News Sites on YouTube by Adam Sherk on August 31, 2010 YouTube is both a major opportunity and an interesting challenge for news sites.

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Which News Sites Get the Most Social Media Engagement?

Adam Sherk

Now the focus is decidedly more tactical with sites looking to understand how to maximize the benefits of their efforts and better integrate them with other marketing initiatives.

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Press Release Optimization Checklist and Tips

Adam Sherk

Avoid over-use of “ marketing speak.” Press release optimization doesn’t get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals. Why wouldn’t you try to increase the search engine visibility of your press materials?

News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites Not Making Much Use of Static FBML on Facebook Pages by Adam Sherk on June 9, 2010 Between privacy issues, a sweaty CEO and technical problems with its “Like&# buttons Facebook is having a rough time lately.

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Grateful Dead Facebook Page: Great Use of Interactive Content

Adam Sherk

Thanks to Marketing Lessons from the Grateful Dead we know that the band’s approach over the years offers useful insights for marketers. Search Marketing Dwarfs Social Media in Interactive Marketing Budgets.

Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

Social media, mobile marketing and such are great additions to a large PR campaign, but a startup company with limited resources or sales experience becomes overwhelmed with what to take on. This is a guest post from Wendy Dulaney, co-founder of Easy.PR.

How Much is a PR Professional Worth to a Startup?

Adam Sherk

And few would argue against the importance of PR and marketing in launching and growing any new business regardless of how formalized those efforts are. While watching the film The Social Network over the weekend one scene in particular caught my attention.

Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts

Adam Sherk

As a marketer I appreciate the use of a call to action to increase activity and engagement. Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post.

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The Most Popular NBA Teams on Twitter and Facebook

Adam Sherk

While a number of smaller markets and weaker teams are at the bottom of the list, I didn’t expect to see the Miami Heat down there.

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News Sites on Twitter: Who is Making the Most Impact?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on Twitter: Who is Making the Most Impact? by Adam Sherk on June 15, 2010 I have done several posts on news organizations and Facebook recently so I thought it was time to switch things up and look at Twitter again.

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Which News Sites Have the Most Valuable Facebook Pages?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Have the Most Valuable Facebook Pages? by Adam Sherk on May 17, 2010 Maintaining a Facebook Page is now a fundamental part of most news organizations’ social media presence.

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Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

Adam Sherk

What caught my eye was the chart on budget allocation across various industries in 2009: As you can see search marketing got a much greater share of interactive marketing budgets than social media.

NBA Playoff Teams Ranked by Facebook Page Engagement

Adam Sherk

Ok fans could care less about that, but for myself and some sports and social media marketers out there it’s an interesting question.

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7 Conversion Rate Optimization Tips for Publishers

Adam Sherk

Conversion Rate Optimization (CRO) is perhaps the easiest method to increase revenue without pouring extra dollars into paid marketing campaigns. This is a guest post from Paras Chopra , founder of Visual Website Optimizer.

Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It

Adam Sherk

The Globetrotters are also a case in which you can actually use a phrase like “legendary team” without it being an overused buzzword or marketing speak. Last week I received a press release from an unexpected source: the Harlem Globetrotters.

JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.

Adam Sherk

Some marketers have felt that the guidelines are too limiting or controlling, but among other things Facebook is trying to prevent significant manipulation of the news feed. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk JVC Facebook Page Sweepstakes a Big Success.

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