Social Media Strategery

MARCH 29, 2015

According to a 2013 Forbes survey , 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. you’ve got an integrated marketing team. Here’s the thing. Here’s the thing.

Marketing 50

Marketing Conference Collaboration Meeting 50

Social Media Strategery

APRIL 11, 2014

These are some of the go-to examples of “real-time marketing.” But for a brand with thousands of employees and with legal, marketing, and PR departments, even a 140 characters can easily get caught in a mess of red tape. Social Media #RTM big game commercial heinz hum real-time marketing social media super bowl'

Brands 110

Brands Marketing Conference Eventful 110

Social Media Strategery

AUGUST 4, 2011

If you’re interested in learning more about Jacque, Don, or about digital health issues, Don, as well as several other members from the Booz Allen team, will be participating in CDC’s National Conference on Health Communication, Marketing and Media next week.

Proposal 112

Proposal Marketing Sports Conference 112

Social Media Strategery

DECEMBER 5, 2020

Over the last decade, PR pros became enamored with words like omnichannel, PR-led creative and disruptive marketing. Harboring dreams of Cannes Lions and huge marketing budgets, agencies pivoted resources toward consumer marketing. The pendulum will swing back toward those sexy consumer marketing programs yet again.

Case Study 81

Case Study ROI Reputation Proposal 81

Social Media Strategery

AUGUST 22, 2013

You’ll learn how social media is being integrated into areas beyond just marketing and PR. It’s as relevant now and it was then, and is a great foundation for any PR or marketing professional. Marketing in the Round - Marketing and PR are no longer the only organizational touchpoints with the public.

List 131

List Class ROI Sports 131

Social Media Strategery

NOVEMBER 24, 2014

I recently had the pleasure of speaking at PRSA Pittsburgh’s Professional Development Day where I spoke about some of the changes that integrated marketing is having on the PR industry. Before launching into your PR ideas, strategies and tactics, ask to see the overall marketing plan. What if (gasp!) PR led your creative ?

Industry 117

Industry Advertising Journal Flickr 117

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

MARCH 8, 2020

Drive business results – While in-house PR pros focus on telling their organization’s story, agencies are experts at creating narratives that differentiate brands in the market. This creates brand preference that drives the upper funnel and positive business impacts.

RFP 63

RFP Brands Trends ROI 63

Social Media Strategery

APRIL 14, 2013

Your customers want to get to know your brand, your real brand, not the one ginned up by marketing, but who you really are and what you’re all about. Great content marketing shouldn’t only be about determining what content will lead to the most likes, comments, or followers. Your culture. Do they volunteer?

Conversation 139

Conversation Brands Meme Social Media 139

Social Media Strategery

MAY 25, 2013

You’ve just graduated with a degree in communications, advertising, PR, or marketing, and have joined the thousands of other grads in competition for hundreds of entry level jobs and internships. It’s a tough market out there and I don’t envy the position you’re in at all. Most have a LinkedIn profile.

Press Release 124

Press Release Tumblr Advertising LinkedIn 124

Social Media Strategery

APRIL 1, 2013

In another Fast Company article from January, they state that “brands, marketers believe, ought to start acting less like things and more like people, and they should engage traditional humans, their consumers, in dialogue.” In it, they debunked three common social media marketing best practices -.

Conversation 132

Conversation Collaboration Study Discount 132

Social Media Strategery

JUNE 13, 2016

I’m telling you this so that I can tell you this – I really hate content marketing. Well, let me rephrase – I hate what marketers have done to content marketing. Content marketing used to represent the new era of marketing – a less offensive, less intrusive, and more useful way of advertising. Here’s the problem.

Content 50

Content Film Data Feed 50

Social Media Strategery

NOVEMBER 7, 2016

Content marketing has become one big M.C. 13 Tools to Automate Your Content Marketing”. “15 15 Habits of Highly Effective Content Marketers”. Unfortunately, most brands get overwhelmed by all the content marketing best practices, tools, and gurus and totally miss the resources right under their noses.

Content 50

Content Meme Journal Loyalty 50

Social Media Strategery

MARCH 1, 2018

The convergence of PR, marketing and advertising has only worsened the issue. While I may view these quid pro quo arrangements between advertising and editorial as abhorrent, many of my colleagues with marketing or advertising backgrounds celebrate it. It’s marketers who view this as another extension of native advertising.

Advertising 63

Advertising Buy Issues Journal 63

Social Media Strategery

MAY 11, 2012

What is first required is to embrace social relationship-building not as the latest marketing fad, or even as a new reality that has been forced upon you, but as a means to revaluate who you are, what you stand for and why you are in business in the first place."

Brands 133

Brands Advertising Communities Buy 133

Social Media Strategery

APRIL 7, 2012

Why are marketers and PR pros doing everything they can to eliminate the most beneficial part of social media – the people? Integrating social media into your public relations and marketing strategies can be difficult and if you haven't already done it, it's only going to get harder.

Press Release 139

Press Release Conversation Social Media Flickr 139

Social Media Strategery

SEPTEMBER 15, 2014

” The hits, the placements, the coverage that gets PR people all excited doesn’t always have the same effect on people who are responsible for the overall marketing campaign. Public Relations agency branding leadership management marketing pr'

Team 103

Team Meeting Campaign Metrics 103

Social Media Strategery

FEBRUARY 22, 2015

Last month, two of that book’s authors, Doc Searls and David Weinberger, created the “ New Clues ,” an updated perspective on how the Internet affects marketing, PR and technology. Integrated marketing involves a lot more than simply bringing the SEO guy to the meeting. It’s do or die time for PR.

Press Release 50

Press Release Metrics Authentication Proposal 50

Social Media Strategery

OCTOBER 15, 2012

You can read multiple books for marketing your business on Pinterest. There are more than 5,000 books on social media marketing. Now, all that's given way to marketers, consultants, and gurus whose only goal is to get people using social media. There are Google+ master classes. You can buy thousands of Facebook likes.

Social Media 136

Social Media Yammer Collaboration Foursquare 136

Social Media Strategery

DECEMBER 7, 2011

Adam Lavelle, a member of the board of the Word of Mouth Marketing Association and chief strategic officer at the iCrossing unit of Hearst, agrees. As The Cluetrain Manifesto taught us way back in 1999 (also before social media), “public relations does not relate to the public, companies are deeply afraid of their markets.”

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

AUGUST 30, 2011

From the player (Gilbert Arenas’ landmark blogging in 2006) to the team (the Red Sox using Twitter to give away free tickets during a rain delay) to the league (the NHL’s tweetups ), social media has gone from being an innovative marketing tactic to a must-have component of any marketing strategy.

Compete 102

Compete Sports Collaboration Loyalty 102

Social Media Strategery

JUNE 13, 2014

If you work in the marketing industry (“social media” is not an industry), you’ve probably either read or heard about this anonymous piece in Digiday and either scoffed at or empathized with the author’s plight. You also should work with everyone in the marketing mix. This article originally appeared in PR Daily.

Social Media 109

Social Media Metrics ROI Reputation 109

Social Media Strategery

APRIL 23, 2012

Those users, demographics, markets, and audiences that you and your analysts always talk about? Yet, businesses continue to try to take the easy way out clumsily advertising, optimizing, and marketing to these people like they're switches that can be turned on and off if we hit the right levers. They're actual human beings.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

MARCH 29, 2012

Not whether that's the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? It's to help your organization reach its communications, marketing, and sales goals.

Social Media 132

Social Media Organization Social Media Management Statistics 132

Social Media Strategery

JANUARY 14, 2017

They’re buying up agencies and integrating them into their management consulting practices, giving clients true business partners who also now offer cutting-edge creative marketing services, too. You can’t market your people if you can’t hold onto your people! Here’s how. Sell your people, not what they create. Invest in your people.

Consultant 50

Consultant Compete Buy Training 50

Social Media Strategery

SEPTEMBER 4, 2013

Content marketing is becoming a numbers game that most brands aren’t going to be able to compete in, much less win. Public Relations Social Media #unplug baratunde content marketing detox digital detox digital vacation fast company'

Brands 96

Brands Tumblr Syndication ROI 96

Social Media Strategery

OCTOBER 22, 2013

With all the hype around real-time marketing and newsjacking, community managers may find themselves compelled—by a client or colleague—to contribute to this news-driven conversation in social media. October 28, 2013 satellite image of Hurricane Sandy taken from a NASA satellite. Next week is the anniversary of Hurricane Sandy.

Questions 69

Questions News Social Media Eventful 69

Social Media Strategery

JANUARY 6, 2014

What scared me as I read this article is that I see marketing and PR taking the exact same road. PR can and should serve a critical role in the integrated marketing mix. Quantitative analysis of big data is thoroughly disrupting our industry – everything we do now can be measured, analyzed and optimized. Where does it stop?

Sysomos 134

Sysomos Radian6 Data Analysis 134

Social Media Strategery

JULY 9, 2016

I wanted to find out how content creators, PR people, and marketers can improve their relationships with their legal counsel. Here are three key takeaways for anyone creating content for their brand: Do your own research. Your in-house legal counsel probably aren’t experts in copyright, intellectual property, or trademark law.

Content 50

Content Film Guidelines Curation 50

Social Media Strategery

FEBRUARY 21, 2012

They're good at using Twitter because they're not interested in using it for PR or marketing or branding – they're using it simply because they enjoy interacting with their fans. "Markets do not want to talk to flacks and hucksters. ." What makes them so effective? They're honest.

Social Media 106

Social Media Twitter Sports Feed 106

Social Media Strategery

FEBRUARY 4, 2013

Marketers may point to the increased attendance and TV ratings that followed as evidence of this campaign’s success, but most people seem to think that had more to do with the very clear fundamental changes in how the league operated, including a salary cap, elimination of the two-line pass, shootouts, and a draft lottery.

Price 99

Price Loyalty Team Reputation 99

Social Media Strategery

JUNE 1, 2013

For marketers, these moms don’t represent just a new, sizable consumer segment, they wield a lot of influence within their families and with their friends. Marketers have to not only better understand this new segment of consumer, they have to find out how to help them. I’m barely able to make ends meet.

Class 75

Class Social Media Forums Price 75

Social Media Strategery

JUNE 30, 2017

From Tesla to Google to Amazon, tech companies are entering into new markets and disrupting brands that have controlled market share for decades. As a result, corporate R&D departments are spending millions to try to develop the next Instagram, Nest, or Echo so they aren’t the next “what not to do” casualty.

Startup 50

Startup ROI Team Industry 50

Social Media Strategery

SEPTEMBER 18, 2011

In many ways, PR professionals are better equipped for successfully using social media – whether it’s their ability to build and maintain real relationships or their reliance on plain language instead of marketing fluff, PR pros have largely adapted to social media better than than the advertising industry.

Advertising 111

Advertising Social Media Press Release Airlines 111

Social Media Strategery

SEPTEMBER 3, 2015

In a world where people don’t aspire to own their own homes or even openly despise the idea of owning a car, where does that leave the tool, yard care and appliance markets? Take one look at what Tesla is doing to the automobile market, or what AirBnB is doing to the hotel market.

Hotels 50

Hotels Library Survey Buy 50

Social Media Strategery

APRIL 16, 2014

Social Media content content marketing Facebook measurement pr social media Twitter' Continue to be a slave to the metrics these social platforms use and you will soon become part of their business strategy, rather than the other way around.

Content 111

Content Sports Team Social Media 111

Social Media Strategery

NOVEMBER 24, 2010

Job Summary: Oversee the development and implementation of a new media strategy; respond to public information inquires via new media outlets; serve as an agency liaison for new media relations; electronically manage the marketing of agency press releases; responds to various important agency and departmental priorities and events; coordinate video (..)

Gov 2.0 133

Gov 2.0 Press Release Policies Buy 133