Direct Marketing Observations

MAY 7, 2010

I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well. 3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. 10) #pr20chat PR 2.0

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

AUGUST 20, 2015

Meanwhile, what struck me as interesting about all of this, was the usage of in the moment marketing. Smart marketing PR? The digital underbelly. Particularly, it was a paid search placement on Twitter on behalf of crisis management. See Below: So what was it? Or a troll like activity? Or is it digital ambulance chasing?

Marketing 100

Marketing Paid Search Privacy Hashtag 100

Direct Marketing Observations

JANUARY 29, 2010

What are your current marketing initiatives? Do they have any idea how difficult social media marketing is? marta kagan marc meyer Social Media marketing Social Networks. OK, so lets talk about your business objectives. What are they? Tell me what you want to do and how you are currently doing it. Who are your customers?

Social Media 174

Social Media Marketing Social Networking Consultant 174

Direct Marketing Observations

SEPTEMBER 30, 2011

In digital marketing, social media marketing and any type of integrated marketing communications plan, we can create a strategy, design the tactics to use for that strategy and then we can implement. It’s fundamental to the game and yet a lot of coaches do not coach it or preach it. Then we wait. We measure.

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

MARCH 18, 2015

If you manage a social media team or if you’re the director of marketing or even the CDO or CMO, let’s make sure that some of your most knowledgable people of the brand are doing social; instead of the person who has platform experience but no real world brand experience.

Social Media 100

Social Media Marketing Discount Engagement 100

Direct Marketing Observations

MARCH 19, 2012

Enter the age of Big Data and marketers finally doing something with that data. IDC predicts that the market for Big Data technology and services will reach $16.9 Go Get a Tablet - it’s hard to ignore the mobile and tablet markets. billion by 2015 up from $3.2 billion in 2010. Focus on the Customer. need more proof?

comScore 166

comScore Microblogging Posterous Marketing 166

Direct Marketing Observations

JULY 14, 2010

Brilliant, real time, impactful, measurable, social media marketing. The Old Spice Man shot YouTube videos in response to people’s Tweets. Those people consisted of some people I know like Jason Peck , Lucretia Pruitt and other we all know like Kevin Rose, actress Alyssa Milano, Justin Bateman, and Apollo Ohno who also retweeted the videos.

Mashup 205

Mashup Social Media Marketing YouTube 205

Direct Marketing Observations

APRIL 26, 2010

Agencies and old-school marketers feel comfortable when discussing digital as just another channel. we are all new-age digital marketers. When it comes down to it this topic cannot be about marketers adding a new channel, it has to be about those marketers who can adopt to changing consumer behaviors and those who cannot.

Social Media 173

Social Media Radian6 Apple Marketing 173

Direct Marketing Observations

SEPTEMBER 6, 2012

Thanks to the folks at MDG.

Social Media 221

Social Media Marketing ROI 221

Direct Marketing Observations

FEBRUARY 23, 2010

This week’s discussion is around market segmentation and how social can change how we approach it. Market segmentation is more than what markers do with homogeneous products before deciding which actress to use in the commercial to best reach a desired consumer group. Q1) Is traditional market segmentation still relevant?

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

MARCH 4, 2021

It doesn’t matter whether you’re using it for marketing, sales, HR or recruiting. One, define what success looks like and how you’re going to measure it and Two, commit to that success and don’t bail on it. Trust your process and your people.

Social Media 324

Social Media Company Instagram Organization 324

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

JANUARY 21, 2019

The thinking was that because marketers were now armed with lots of data there would now be a more harmonious relationship. Marketers have become so obsessed with tools and resources that drive sales, that they have forgotten about, wait for it, the customer and the experience. A better customer experience.

Retail 186

Retail Meeting Resources Products 186

Direct Marketing Observations

AUGUST 9, 2019

It is no surprise that ‘32% of marketers say visual images are the most important form of content for their business,’ and why Instagram has such a high number of engagement. Getting it right as a channel component in your marketing mix is tantamount to driving successful brand awareness and consideration.

Content 122

Content UGC Metrics Compete 122

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. Would you agree that essentially, B2B marketers, are relying on a definition of engagement that a) really doesn’t mean much anymore in social media and b) shouldn’t apply to them? Quit looking at them through a B2C lens. Let’s simplify this.

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

SEPTEMBER 30, 2014

This makes complete sense and yet runs counter to the quote, but is a perfect segue’ into how we all measure success in digital and social marketing. content strategy digital marketing Marketing strategy success' I read Dr. Deming’s “real” quote to say that you need to trust your gut and trust your instincts.

Sentiment 196

Sentiment ROI Company Strategy 196

Direct Marketing Observations

NOVEMBER 9, 2012

Retailers and advertisers and marketers used to be able to dictate and call the shots and we as consumers responded like we were pavlov’s favorite dogs. Thanks to the folks over at Monetate Marketing Infographics //. <div Those times are over. With that said, this infographic might make a bit of sense for you.

Mobile 237

Mobile Retail Smart Phone Training 237

Direct Marketing Observations

DECEMBER 6, 2012

You’re a marketer, you’re tasked to sell something online. The problem is until marketers figure out a better way to convey trust, value, price and a great user experience-they’re going to have to bide their time getting to know who you are. Are marketers okay with that? Don’t let the title scare you.

Price 182

Price Buy WordPress Meeting 182

Direct Marketing Observations

MARCH 17, 2015

This is what digital marketing has become. The world of the content marketer resets every day to square one. The really good marketers know what works and what doesn’t. customer experience consumer trust content marketing Marketing marketing automation' It’s a game.

Content 100

Content Curation Data Platform 100

Direct Marketing Observations

NOVEMBER 8, 2011

As a business owner, at the end of the day, you’re in business to sell a product or service which means that you may know that product backwards and forwards, but does that mean you know how to market it? Does it mean that you know digital marketing/ social media marketing? Does that mean you know e-commerce?

Social Media 182

Social Media Products Conversation Questions 182

Direct Marketing Observations

MARCH 23, 2015

The world of the content marketer/social media marketer is changing. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. I had mentioned in a previous post how it resets every day.

Activities 100

Activities Social Media Conversation Engagement 100

Direct Marketing Observations

MARCH 21, 2013

It needs to be looked at for what it actually is – the top of the funnel component of a larger program to generate awareness AND behavior using social media and content marketing. They’re thinking that presence equates to value divided by attention will equal ROI. .

Wikipedia 208

Wikipedia ROI Influencer Social Media 208

Direct Marketing Observations

APRIL 13, 2012

According to a recent survey published by eMarketer , four in five North American brand marketers considered brand lift to be the most important metric for evaluating the success of their online branding efforts. Marketers consider it to be the one worthy metric. But is brand lift the right metric at all?

Brands 166

Brands Metrics Survey Advertising 166

Direct Marketing Observations

NOVEMBER 20, 2013

The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. The good part about this effort is that it stretches the marketing dollars because it creates more visibility and awareness for the re-launch.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

DECEMBER 2, 2011

Guest Post from Chris Doster from Digital Response Marketing Group. As a “newbie” to the digital marketing space, I may only have a “surface level” comprehension of this ever evolving profession, but I know my customers…. So do I have all the answers for the fledgling social media marketer, of course not.

Content 184

Content Banking Skills Software 184

Direct Marketing Observations

JANUARY 8, 2013

Marketers will jump on this and snap a gamification piece onto data deletion. But the person or marketing teams who “get” the user and write for the user, they are the new kings. Prepare for the birth of the Social Data Analyst Marketer. Eliminate it almost as soon as it’s created, especially if it’s useless. No we mean it, Now!

Apple 222

Apple Data Google Issues 222

Direct Marketing Observations

MARCH 1, 2017

But marketers need to understand how each platform relates to not only what they want to do but also in how it might relate to its current customers but future prospects. Clearly, marketers and brands have got to elevate their game of being interesting and compelling every day at midnight. Does that mean a brand should use them?

Content 100

Content Social Media LinkedIn Platform 100

Direct Marketing Observations

DECEMBER 14, 2011

But then I started to think about 2012 and the challenges that most brands will face and thus the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012. Marketers and brands will need to land the plane in 2012. 4) Converting the traffic -This is the holy grail of web marketing and sales.

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

OCTOBER 17, 2011

In marketing, digital marketing, email marketing, and social media marketing our success needs to be measured by both hard and soft metrics. Often times we are urged or encouraged to fail fast and fail often because that’s the best way to learn and the secret to digital marketing success.

Metrics 148

Metrics Content Campaign Reputation 148

Direct Marketing Observations

DECEMBER 23, 2010

Cristina Lepore, Marketing Coordinator. 451 Marketing, LLC. Thank you 451 Marketing and thank you Dancing Deer -You 2 are getting it right! I wanted to let you know that Dancing Deer made a donation on your behalf to the Pine Street Inn. Attached is a picture you can use for your post. Cristina. . 451marketing.com.

Social Media 223

Social Media Project Groups Groups 223

Direct Marketing Observations

AUGUST 24, 2011

There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy. Marcom people need to know social, marketing, writing, PR, email marketing, advertising and design. We all did something before social media. I’ve evolved and so have you.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

FEBRUARY 11, 2010

If you are a marketer thinking about social media marketing then there is a good chance, if you have not done anything yet, that its because you just don’t have enough information yet. In this post I want to address those issues so that you can get started with social media marketing. Good question right? The How To.

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

OCTOBER 13, 2010

But I also like to measure the collective efforts of both large companies and small when it comes to social media and social media marketing as well, and how it all plays out into today’s economy and how it utlimately affects you, the consumer. Tags: social media marc meyer Social Media marketing. What have you seen?

Social Media 159

Social Media ROI SEO Mobile 159

Direct Marketing Observations

JANUARY 20, 2010

As new marketers and companies flock to Twitter, their predisposed notions of how to use Twitter have been fueled not only by us subconsciously, but also by other marketers and individuals who “think&# that the best way to use Twitter is as a one to many broadcast mechanism. The conversation and ensuing relationship.

Sentiment 189

Sentiment Twitter Microblogging Hubspot 189

Direct Marketing Observations

NOVEMBER 16, 2010

So how does the apply to social media marketing or even digital marketing? Tags: Marketing Social Media marketing. When the flight attendants came to each row, the passenegers either looked up and told her no, looked up and told her yes and what they wanted, or never looked up. Example #1.

Engagement 159

Engagement Buy Social Media Cost 159

Direct Marketing Observations

NOVEMBER 4, 2011

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). I’m surprised that there are still marketers out there hanging their hat on a metric based on total numbers only, but there are. Do you believe in the Klout score? of direct ticket sales.

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

OCTOBER 27, 2011

Every day we’re faced with free and I hate it… Marketers throw free around like it’s confetti. I think part of the reason why case studies on organizations that do it differently are written is because the majority of marketers and companies do it the same way over and over with predictably average results.

Compete 162

Compete Case Study Social Networking Small Business 162