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  • TWIST IMAGE  |  MONDAY, DECEMBER 6, 2010
    [Marketing] How To Start Your Very Own Business Book Club
    I have not heard of too many Marketing Business Book Clubs. marketing business book club. Read anything good lately? If you have, why not share it while networking at the same time? On April 15th, 2004, I started something called the Montreal Business Book Review. People were constantly asking me what I was reading, what they should be reading or what I thought about a particular book. It worked! While I no longer run the business book club, it was an amazing learning experience. It was also a fairly simple and easy thing to pull together. How a business book club can work. skype.
  • JEFF ESPOSITO  |  WEDNESDAY, OCTOBER 13, 2010
    [Marketing] Social Media & Media Relations – More Aligned Than We Thought
    That’s followed by product marketing (25%), issues advocacy (20%), special events (16%), grassroots advocacy (16%), political campaigning (16%) and crisis communications (13%). He is also a co-founder of the PR industry blog PRBreakfastClub.com , where he writes about issues and trends affecting the communications and marketing industries. A fascinating study recently released by communications industry consultancy StevensGouldPincus sheds light on the power social media now imparts upon the public relations and communications professions. Contact him on Twitter @KeithTrivitt.
  • JEFF ESPOSITO  |  FRIDAY, JULY 23, 2010
    [Marketing] Five for Friday 7.23
    Social media turf wars: are marketing and PR on a collision course? This is a great article and conversation around the budding (if not all-out) feud between marketing and public relationships in the social media space. Home About Archives Press Clips Spark Advisors Suggested Reading Five for Friday 7.23 Written on July 23, 2010 by Espo in Five for Friday I must be getting old. My weeks are running into one another. After three years, I finally succumbed to the pressure to get a smart phone. How was your week, any big weekend plans? What do you think? Thanks for visiting!
  • JEFF ESPOSITO  |  FRIDAY, AUGUST 6, 2010
    [Marketing] Five for Friday 08.6
    Social Media Marketing – The Japanese Way – Other cultures and Social Media tend to fascinate me. Women Dominant on Social Networks – If you ever wondered who dominates the social space, look no further than this article from Marketing Profs. Home About Archives Press Clips Spark Advisors Suggested Reading Five for Friday 08.6 Written on August 6, 2010 by Espo in Five for Friday Image via @laughingsquid Is it me or is the summer slowly fading away? Weeks just seem to be falling over one another at an alarming rate. I know it is a scary place. I know I am. Enjoy this post?
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 27, 2012
    [Marketing] Social Pros 13 – Ryon Harms, Farmers Insurance
    Jay : My problem is not with the celebrity athletes or the gin-soaked market researchers. If anybody’s ever done any sort of advertising or marketing inside of Farmville, they understand this firehose effect that can come from the participation, engagement that happens within that network. I think it’s interesting how social media gets put into this special place when people think about business value when a lot of marketing is approached this way. This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Listen Now. Exactly.
  • JEFF ESPOSITO  |  THURSDAY, SEPTEMBER 23, 2010
    [Marketing] Offline Spam | Strategic thoughts on using social media and public.
    Home About Archives Press Clips Spark Advisors Suggested Reading Offline Spam Written on September 23, 2010 by Espo in Marketing , Random I have made my love, or lack thereof, of the YellowBook (and here ) well noted on this blog in the past, but it is not my most hated form of unsolicited advertising.That loathing is reserved for fliers placed on my windshield. I received this one at least three times over the past month and every time, I throw them away. While I admire the effort that it took to get eyeballs on these fliers, I will never purchase based on one of these ads.
  • PROBLOGGER  |  SUNDAY, JULY 24, 2011
    [Marketing] When’s the Right Time to Start Selling?
    This guest post is by k out Brandon Yanofsk of B-List Marketing. Check out Brandon Yanofsky’s site B-List Marketing where he’ll show you how to create a blogging business your readers know, like, and trust. If you’ve ever asked another blogger, “When’s the right time to start selling on my blog?”, you’ll know you never get a solid answer. Some say as soon as you get one person visiting your blog. Some say never to start selling until you’ve got at least 100 subscribers. And some say selling before you have 10,000 people on your email list is premature. Of course not.
  • PROBLOGGER  |  WEDNESDAY, JUNE 22, 2011
    [Marketing] Why “International” Bloggers Have an Unfair Advantage
    The market in your home country will often be small, there may not be a culture of buying things online, and it can be difficult to find guest posting opportunities in your native language. There’s a giant market gap, and our unique selling proposition is handed to us on a silver plate. This guest post is by Lucas Kleinschmitt of German Efficiency. If you’re in the blogging business, not being a native English speaker can be tough. Even if your English is really good, you will probably need to pay a professional editor to avoid the occasional English-as-a-second-language errors.
  • PROBLOGGER  |  WEDNESDAY, JULY 28, 2010
    [Marketing] 5 Tools I Am Willing to Pay for [And Recommend] to Improve My Blogs
    Market Samurai. I’ve not ever really paid money for SEO before until I came across the Market Samurai tool but it’s excellent. Note : I am an affiliate for Market Samurai and Aweber but am both a user and a fan of both. One of the great things about blogging is that it is very accessible to anyone with internet access. There are some fantastic tools around that are completely free that mean you can have a blog up and running within minutes of deciding to start a blog. I also paid fairly early on for a custom design. Aweber. Ustream Producer Pro. MindNode Pro.
  • CONVINCE & CONVERT  |  SATURDAY, JULY 7, 2012
    [Marketing] One Social Thing Wrapup – Week of July 2
    Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Here’s what we included in this week’s One Social Thing daily email. To get One Social Thing delivered to your email each day, please subscribe below. If we use your idea in an edition, I’ll send you a signed copy of my book. Thanks! – Jay. What was the big issue of the week for you? Thousands of People Get One Social Thing. How About You?
  • TWIST IMAGE  |  FRIDAY, NOVEMBER 18, 2016
    [Marketing] Six Links Worthy Of Your Attention #335
    This big report from McKinsey is packed with data and speculation about what a mobile-first market looks like. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: . An Integrated Perspective On The Future Of Mobility - McKinsey - Bloomberg. Holy epic resource, Batman." (Alistair for Hugh). Media in the Age of Algorithms - Tim O'Reilly - Medium. In this piece, Tim O'Reilly discusses what algorithmic news may mean for the future. What have we wrought?"
  • TWIST IMAGE  |  THURSDAY, JULY 21, 2016
    [Marketing] Six Links Worthy Of Your Attention #318
    The winner is the one with the best marketing, communications, NLP techniques, persuasion and more. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: . We built voice modulation to mask gender in technical interviews. Here's what happened. Interviewing.io. This by way of Tim O'Reilly , who joined us at Startupfest last week. The outcome isn't exactly what you'd expect -- and it's important." Alistair for Hugh). Alistair for Mitch). Hugh for Mitch). Yikes.
  • PROBLOGGER  |  THURSDAY, JUNE 23, 2016
    [Marketing] ProBlogger Event Speakers Share Their Experience
    Test The Market. By Grove Galligan. At this year’s 7th Annual ProBlogger Event, hundreds of bloggers will come together to network with each other and learn from over 30 speakers and subject matter experts. What separates those attending from those presenting is…. not much. Bloggers are speaking, and most of the speakers blog. The people up on stage have faced similar challenges to those listening to them and this makes their stories relatable. Our speakers package up their experience and expertise for the benefit of those in the audience. Time Management. Lisa Corduff. Focus. Network.
  • JEFF ESPOSITO  |  FRIDAY, OCTOBER 29, 2010
    [Marketing] Five for Friday 10.29.10
    Can Boston Become the Silicon Valley of Marketing? – You know it would be nice to see Boston become the hub of the new wave of marketing. ‘If You Want This Choice Position…’: Seven Virtues of the Perfect Social Media Leader – One of the hottest positions in today’s dire job market has something with social media and specialist/director/evangelist/manager in it. This has been an odd and busy week. Now I am not talking that being. busy is odd, but rather the temperature in the mid-70′s in Boston. This time of year, that is just off. Any big weekend plans?
  • PROBLOGGER  |  MONDAY, JULY 25, 2011
    [Marketing] “Most Recommended” by Blogging Geniuses at WordCamp Boston
    For more detailed info, check out the recent blog post on Search Engine Watch, Why Marketers Must Care About Site Speed. This guest post is by Marci Reynolds of marcireynolds.com. The July 2011 WordPress WordCamp Boston rocked! Hundreds of eager WordPress users gathered to watch more than 40 speakers who presented on topics from social media to themes to shortcodes to security. I took detailed notes as I listened, watched and networked with blogging and WordPress geniuses and have gathered what I consider the most interesting tips and tricks. Most recommended WordPress plugins.
  • JEFF ESPOSITO  |  THURSDAY, DECEMBER 15, 2011
    [Marketing] Week 15 NFL Picks: From Social Media
    Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool. With three weeks left in the NFL season, teams are gearing up for the postseason while fans across America are looking at their fantasy team and weekly office pools to see if their diligence throughout the season is going to land them a payday. Unlike many folks who pick their weekly winners in a variety of conventional and unconventional ways, I decided to stick to the numbers. If you are shaking your head, let me explain. Week 15 Games. Louis 15.
  • JEFF ESPOSITO  |  MONDAY, OCTOBER 25, 2010
    [Marketing] Are you a PRSN?
    With many PR folks taking the helm of social networking (SN) activities, I’ve also wondered if PR was the correct term for the industry as the space blends PR with many other disciplines like customer service, sales and word-of-mouth marketing. This post originally ran on PR Breakfast Club last week. However I wanted to share to readers of this site who may have missed it. Over the past few weeks I’ve been trying to get a handle on what PR had become to me. The industry is in a state of flux and evolution. So I pondered and stared at four letters – P, R, S and N. P.E.R.S.O.N.
  • PROBLOGGER  |  FRIDAY, MARCH 4, 2011
    [Marketing] Blogging: It’s All In the Family
    My tech blog was two years old when my dad’s blog on stock market tips was launched. Dad is a stock market investor and has no boss above him to report to. He shares the stock market news and tips that come by during his regular surfing hours with his blog’s readers. Salman is a software engineer by profession and blogger at CompuWorld while his dad blogs at BellTheBull and is a full-time investor in share market. This guest post is by Salman of CompuWorld. While I was busy living my fantasies online, my dad was busy scolding me for misusing my time.
  • PROBLOGGER  |  FRIDAY, OCTOBER 15, 2010
    [Marketing] Autoresponders on ‘Roids
    This post was written by the Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. Stay tuned from most posts by the secretive Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing more of his tips undercover here at ProBlogger over the coming weeks. Curious? So are we! Darren has written a lot about how he has evolved his autoresponder sequences on his blogs. Step 1: Segment your subscribers when they give you their email addresses. Share This.
  • JEFF ESPOSITO  |  MONDAY, MARCH 7, 2011
    [Marketing] Enchantment, a video review
    About a month ago, the folks that are doing the marketing for Guy Kawasaki’s new book Enchantment sent me a copy to take a look and see what I thought. At first, I was not sure what to think of it, mainly because it seemed very thin to build up a case for building an enchanting business model. But after reading through, I could see that Kawasaki pulled out some reserve magic dust from his days at Apple. Much like an iPad, this book may be slim, but packs a helluva punch. My biggest take away from the book was a lesson on dealing with people who you may not respect or like.
  • JEFF ESPOSITO  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketing] Good viral follow up by Boston Bruins
    While I don’t like the B’s, I do think that the commercial shows a human side of the team and some savviness on behalf of the marketing team to turn something around so quickly. Over the weekend a video went viral of a girl at a Boston Bruins game kicking a hole in a pole in the women’s room. Similar to many viral videos it involves a person doing something really stupid, while drunk that folks get a good laugh out of. It also shows that they are on top of fixing damage to the arena which is pretty cool as well. Hat tip to Barstool Sports for the videos).
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 19, 2014
    [Marketing] Your Brand And The Amazing Spiderman
    There are probably more business and marketing lessons in those pages than you could ever imagine. Last week, I went to the Montreal ComicCon. It was crazy, It wasn''t San Diego ComicCon crazy, but it was crazy. Over 50,000 people took part over one weekend. It''s a number that I just can''t wrap my head around. Growing up, I was a massive comic book (shocked, I am sure). How bad did I have it? I had it bad. One of the best comic book stores in the city, Capitaine Quebec , used to have its main store right around the corner from my dad''s pharmacy. and kill some time. Times were tough.
  • CONVINCE & CONVERT  |  TUESDAY, SEPTEMBER 21, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    Social Integration Maybe I just heard what I wanted to hear/preach, but there seemed to be a lot of chatter among returning attendees and experienced social media types about integrating social media with other marketing and/or customer service elements. It’s become a fuzzy catch all for everything from customer service, to customer experience, to customer relationship management, to content marketing, to word of mouth. It’s not about anything that’s on your calendar or in any way tied to the norm of interruption marketing. Scan Me? The kismet. Karma baby.
  • PROBLOGGER  |  SUNDAY, AUGUST 21, 2011
    [Marketing] Influencers Are Real, But they’re Not Always Who You Expect
    For many mainstream markets, whose customer bases aren’t full of hardcore social media users, the percentage of the audience who is on social media (especially the newer platforms) tends to be more influential and connected. This guest post is by Dan Zarella of of danzarrella.com. I find myself in the quantity of followers versus quality of followers debate quite a bit. And one of the fundamental questions of that argument is the concept of influencers. Content sharing frequency. Source ). I asked takers how often then shared content with their friends. Death hoax timeline. Source ).
  • PROBLOGGER  |  TUESDAY, JUNE 14, 2011
    [Marketing] ProBlogger’s Guide to Blogging for Your Business
    Set a successful business blogging strategy … no matter what your product or market. Today I’m really excited to announce a brand new ProBlogger eBook - ProBlogger’s Guide to Blogging for Your Business. The idea for this resource came from regular emails that I receive from business owners and employees within businesses who want to start blogs to assist them in achieving their business goals. Their problem though is that they don’t know where to begin. Step-by-Step Advice to Save Hours of Time and Endless Frustration. Originally at: Blog Tips at ProBlogger.
  • PROBLOGGER  |  TUESDAY, DECEMBER 20, 2011
    [Marketing] No Matter What Your Blogging Goals for 2012 Are… We’ve got a 50% Off Deal For You
    The Bloggers Guide To Online Marketing (normally $99.99) now $49.99. Over the last week on Digital Photography School we’ve been running a 12 Deals of Christmas promotion where we’re offering some big deals on photography related products over 12 days (each lasting for 24 hours). A number of readers of both ProBlogger and dPS have asked whether we are going to run a similar promotion on ProBlogger – hoping to pick up some ProBlogger eBooks at a discount. We were not planning on it but who am I to say no!?! If you’re just getting started …. and it’s yours!
  • PROBLOGGER  |  SUNDAY, JULY 11, 2010
    [Marketing] Why Bloggers Should Care About Google Suggest and Online Reputation Management
    Google Suggest would perhaps prefer to play devil’s advocate: The search engine’s auto-suggest feature has evolved into a key marketing and online reputation tool, providing users with suggestions shaped by both global and local search patterns. Chris Birk works with GrowthPartner.com , a unique firm that provides angel investment and online marketing expertise to emerging companies. A Guest Post by Chris Birk from Write Short Live Long and GrowthPartner.com. Blogging is neither dead nor for losers. It also has the potential to produce headaches for bloggers and business owners.
  • PROBLOGGER  |  MONDAY, MAY 30, 2011
    [Marketing] Is “Ooh, Shiny!” Destroying Your Blog?
    This went on, and on, and on—to commenting, social bookmarking, PPC, email marketing, and back to content. Everything you know is by observation and hearsay—you believe it’s true because you heard it from this authority blogger or that Internet marketing guru. Marketing hype aside, does it really make sense that this strategy will work, based on your understanding of how the internet and your audience function? This is the story of a blogger. He started his blog, taught himself about copywriting, and figured out who the one person he was writing for really was. SEO is king.
  • PROBLOGGER  |  MONDAY, DECEMBER 19, 2016
    [Marketing] PB172: How to Build a Blogging Business Through Interviewing Others [An Interview with Michael Stelzner]
    To help me do that, I have invited my friend Michael Stelzner of Social Media Examiner and Social Media Marketing World onto the show because he’s someone who I’ve seen build an amazing business relatively quickly in the social media space. However, within a year or so his blog – Social Media Examiner – was one of the go-to blogs on the topic, and today his event ‘Social Media Marketing World’ is one of the go to events on the planet. Social Media Marketing World. Michael Stelzner on Building a Blogging Business Through Interviewing Others. Huzza. I don’t know.
  • TWIST IMAGE  |  TUESDAY, NOVEMBER 23, 2010
    [Marketing] The New Rules Of Email
    When the BlackBerry first came on the market, everyone set the platform to notify them (be it by ringing, vibrating and/or flashing) when a new email arrived. It's rare that you come across an individual who feels like they simply don't get enough email. In fact, the reaction most people give you when you even discuss the topic of email evokes words and emotions like, "overwhelmed" and "out of control" to "I wish it would stop" and "please give me my life back." It doesn't end and they are no bonus rounds or extra lives to save me. and there is. Do not let the technology control you.
  • JEFF ESPOSITO  |  FRIDAY, MARCH 4, 2011
    [Marketing] Five for Friday
    New Research: Search Marketing Vs. Social Media or Search + Social Media? – I have always stood by the fact that social media will not be a silver bullet that replaces traditional marketing, but rather support the entire business. This week was slow as molasses and cold to boot. The good part is that it is Friday and the weekend is here. If you are in the Boston area and want to come and grab beers with me, check out this link. It is early but Mrs. Espo wants to give me a proper 30th birthday party (albeit a month early) due to Baby Espo coming into the world in April.
  • JEFF ESPOSITO  |  FRIDAY, JULY 30, 2010
    [Marketing] Five for Friday 7.30
    The clash of the social media know-nothings – Now this article is has a lot of great points as to what we should look for in social media marketing as well as what we should avoid in the snake oil section, however that is not the beauty of the link. Home About Archives Press Clips Spark Advisors Suggested Reading Five for Friday 7.30 Written on July 30, 2010 by Espo in Five for Friday Despite starting slow this week really picked up for the better and closed out July on a good note. Hopefully August starts out on the same foot. The content trickled live onto the page throughout the day.
  • JEFF ESPOSITO  |  FRIDAY, AUGUST 13, 2010
    [Marketing] Five for Friday 8.12
    However the title is a bit misleading as the post actually makes the case for three marketing disciplines that can all claim a stake in the argument. Home About Archives Press Clips Spark Advisors Suggested Reading Five for Friday 8.12 Written on August 13, 2010 by Espo in Five for Friday This past week, my wife got on a kick of saying she wished it were fall. Now while I am a fan of the cooler weather, fall also means that the winter is not too far behind in New England. Which is never a good thing. 13 ways to find your blog inspiration – Ever hit a brick wall or lose your muse?
  • JEFF ESPOSITO  |  FRIDAY, AUGUST 27, 2010
    [Marketing] Five for Friday 8.27.10
    How Much Can ‘Jersey Shore’ Cast Really Do for Marketers? – Home About Archives Press Clips Spark Advisors Suggested Reading Five for Friday 8.27.10 Written on August 27, 2010 by Espo in Five for Friday For a short week, it seemed like this week lasted forever. Despite being in meetings and away from my desk, I feel like the week was a very productive one. I am also glad to say that Scott Stratten ‘s book Unmarketing came out this week and I am featured in it talking about Vistaprint’s social media strategy. How about you? How was your week? Enjoy this post?
  • JEFF ESPOSITO  |  FRIDAY, DECEMBER 24, 2010
    [Marketing] Five for Friday 12.24 ~ Christmas Edition
    Twitter as a tool for relationship marketing – I saw this link in a Facebook group from Antonia Harler and wanted to check it out as it was a glimpse into a thesis for her university studies. This week flew by and I was able to get a bunch of things done as work was very slow. I am very happy to have finally caught up on things (well everything except my email). I’m looking forward to gorging myself on food and drink this weekend while catching up with family. How about you any big plans? Hopefully you have a safe weekend and we can chat next week. Read if you think it may apply to you.
  • CONVINCE & CONVERT  |  SATURDAY, SEPTEMBER 1, 2012
    [Marketing] One Social Thing Wrapup – Week of August 27th
    Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Here’s what we included in this week’s One Social Thing daily email. To get One Social Thing delivered to your email each day, please subscribe below. If we use your idea in an edition, I’ll send you a signed copy of my book. Thanks! – Jay. What was the big issue of. Click to read more » One Social Thing
  • CONVINCE & CONVERT  |  SATURDAY, SEPTEMBER 1, 2012
    [Marketing] One Social Thing Wrapup – Week of August 27th
    Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Here’s what we included in this week’s One Social Thing daily email. To get One Social Thing delivered to your email each day, please subscribe below. If we use your idea in an edition, I’ll send you a signed copy of my book. Thanks! – Jay. What was the big issue of. Click to read more » One Social Thing
  • PROBLOGGER  |  SUNDAY, OCTOBER 3, 2010
    [Marketing] 10 Ways to Reduce Friction in Your Purchase Process
    This post was written by the Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. Stay tuned from most posts by the secretive Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing more of his tips undercover here at ProBlogger over the coming weeks. Curious? So are we! The harder you make people work to order your products, the less people will buy. This basic knowledge has been proven both on and offline. Here are some easy wins to get you started.
  • PROBLOGGER  |  WEDNESDAY, APRIL 13, 2011
    [Marketing] Are You Protecting Your Blog’s Most Valuable Asset?
    is a mantra we often hear in Internet marketing circles, and we hear it so often because it is so true. Our attention is the most valuable thing we can give to a marketing message. But if a recent marketing effort has added a large number of people to you list, do an ad-hoc backup to protect this work. This guest post was written by Neil Matthews of WPDude. Are you protecting one of the most valuable assets of your blog—your email list? The majority of us rigorously backup the content of our blog, but do we give the same thought to our email lists? User error. Being banned.
  • PROBLOGGER  |  MONDAY, JUNE 28, 2010
    [Marketing] 10 Things I’ve Learned From Posting on Problogger
    It’s the natural law – the physics – of marketing. The majority of readers here are online entrepreneurs who’d rather hear about blog-related marketing than how to write the next Salzburg Times bestseller. . A blog is usually an ancillary tool in an otherwise pointed branding and marketing strategy, which means it doesn’t need to exclusively spew bits and bytes (digi-speak for features and benefits) or self-serving bluster that doesn’t smack of commonality. . a guest post by Larry Brooks of Storyfix.com. 10. This is a huge community. As in, ginormous. Choose wisely.
  • PROBLOGGER  |  FRIDAY, JULY 9, 2010
    [Marketing] Blogging vs Email – Is Blogging Dead?
    I monetize in a variety of ways including advertising (ad networks and direct ad sales), affiliate marketing, selling my own products and more. I could certainly sell ads directly to advertisers, do affiliate marketing or sell my own products via email – but the markets I’m working in seem to respond best when I take a multi-pronged approach (communicating in email, on blogs and via social media). Bloggers such as Jason Calacanis, Joel Spolsky and Sam Lessin were three ( all mentioned in this post on Gigaom ). do I have to choose between email and blogging?
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 3, 2012
    [Marketing] Amazon, Google, Apple, Facebook and the Gang of Four
    So, it’s hard for me to say that Twitter will never get to that point in terms of penetration and market capital, whatever your metric would be, but they’re certainly doing things that are platformesque. Video production by my friends at Candidio. Fast, inexpensive, great service. Abbreviated transcript below. Please watch video for entire interview). Jay: Hey everybody. It’s Jay Baer from Convince & Convert , joined today by a very special guest, prolific author, public speaker, consultant, and futurist, my man Phil Simon live from Las Vegas, Nevada. Phil: Hey Jay.
  • PROBLOGGER  |  THURSDAY, JULY 28, 2011
    [Marketing] Creating Great Content for Today’s Social Web
    STC provides Internet Marketing Optimization services <[link] companies ranging from startups to Fortune 100 companies. This guest post is by Eric Enge of Stone Temple Consulting. Welcome to an increasingly social landscape on the Web. Social media started this shift from information to conversation, and now with the search engines increasingly using social signals to determine what to show searchers it’s a trend that, as a publisher, you have to get on top of to write and promote great content. Search and social integration. Build relationships with your audience. General
  • PROBLOGGER  |  MONDAY, JANUARY 23, 2017
    [Marketing] PB177: How to Build Traffic and Momentum on Your Blog After a Blogging Slump
    Sometimes we have a slump in traffic because our email list, our email marketing, or our social media marketing has become cold, either because we haven’t been doing it or because we haven’t been doing it effectively. Six Ways to Boost Traffic on Your Blog. In today’s lesson, I want to talk about getting your traffic kick started in the new year. In this lesson, I want to give you 6 things you can do to hopefully boost your traffic a little and to hopefully get it back to where it was or even higher. So if you’re looking for a boost in traffic – today is for you. BuzzSumo.
  • CONVINCE & CONVERT  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Marketing] 6 Lessons Learned From the Demise of MySpace | facebook | Social.
    Approximately 10 years after having 67% of the search market, Yahoo! And they never really pushed into the huge Asian market either. It never captured the social media market. I disagree with your view all these changes and additions are good for Brands or Marketers. The Live Feed and Social Graph is what they are selling marketers on. creating and showcasing) has a far broader mass market appeal – both to users and the marketers that wish to reach them. « Musings on Marketing and other Morsels [.] But back to MySpace. link].
  • PROBLOGGER  |  WEDNESDAY, JULY 6, 2011
    [Marketing] The Blogger’s Ultimate Guide to YouTube Success
    Share your experience with video marketing in the comments below! This guest post is written by Hasan from MarketingTheInternet , Internet Marketing and Make Money from Websites Tips Blog. This guest post is by Hasan of MarketingTheInternet. YouTube , the second largest search engine right after Google, in 2010 broke the record of uploading more than 24 hours of video per minute! YouTube has also shattered the millstone of over 700 billion video views. YouTube is an excellent platform for bloggers to build a brand, connect, and provide value to millions of people at once. Step 1.
  • CONVINCE & CONVERT  |  MONDAY, AUGUST 2, 2010
    [Marketing] Facebook Success Summit - 22 Sessions on Everything Facebook.
    More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? Convince and Convert Recommends Facebook Vs. Twitter (The Arkayne Blog) 7 Ways to Market Your Business on Facebook – Free Ebook (Danny Brown) Facebook Pisses Off Users. link] [link] Hot In Marketing Facebook Success Summit – 22 Sessions on Everything Facebook | Speaking Engagements | Social Media Consulting. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Thanks. Again.
  • PROBLOGGER  |  SUNDAY, AUGUST 22, 2010
    [Marketing] How to Make Your Blog Addictive Like World of Warcraft
    This group mentality is an extremely strong tool for all online marketing. A Guest Post by The Blog Tyrant. photo credit: andronicusmax. World of Warcraft has over 11 million subscribers paying monthly fees. It is one of the most addictive video games of all time. In fact, there are several websites devoted to just helping people quit the game. There is even a “detox center&# in China that addicted kids are sent to. It is that bad. In this post I am going to show you how you can make your blog addictive just like World of Warcraft. Unethical? Did they made it addictive on purpose?
  • PROBLOGGER  |  THURSDAY, JUNE 30, 2016
    [Marketing] 7 Steps to Snapchat Success?
    You can’t really run ads on Snapchat yet unless you’ve got a lot of financial capital or at least a decent sized marketing spend ($10k is a good round figure to start with). This is good news for those of you looking to guest blog or who have someone in mind to feature a product or engage in influencer marketing. By Sarah Moore of social media agency Eleven Lights Media. Contrary to popular belief, Snapchat isn’t just for the teen population trying to escape their Facebook-friending parents. How do I use it effectively without wasting my time? It’s difficult to measure ROI.
  • JEFF ESPOSITO  |  TUESDAY, SEPTEMBER 4, 2012
    [Marketing] 2012 NFL picks via social media start tomorrow
    Social Influence Marketing Score [SIM] (NPS*Conversation Share*1,000) – 3 Points. Tomorrow, the NFL kicks off another season and with that everyone from armchair quarterbacks to TV hosts and the President will be making predictions for games. Some people will pick on gut intuition, some on stats, while others pick by color or cuter quarterbacks. You may have your own method. This year, I am going to continue my work from last year in predicting winners of the games using social media buzz and some formulas using Lithium Social Media Monitoring. The lineup includes: Week 1 Mike Pace.
  • JEFF ESPOSITO  |  FRIDAY, MAY 27, 2011
    [Marketing] Five for Friday
    The main part of the reason is that I do PR and not advertising so when I do pass along the information I am usually met with a response from my marketing team with an “are you kidding me?” This was a good week as the sun finally started to shine on New England, just in time to usher in the unofficial start of the summer with Memorial Day weekend. I am looking forward to this weekend, which starts at roughly 2:00 p.m. today. I have a nice relaxing weekend planed with Mrs. & Baby Espo planned, how about you? So with that – cheers to the weekend. The Conversation is Over.
  • JEFF ESPOSITO  |  FRIDAY, APRIL 29, 2011
    [Marketing] Five for Friday
    To echo the sentiment t of Gini’s post, this piece from Marketing Profs gets down to the following line Why can’t we all just get along? Man this was one hell of a week. First week back after we welcomed our little bundle of joy into the world so needless to say, I have been running on fumes a bit. Aside from that I was uber-productive in banging out projects at work and getting through the always awesome year-end reviews. I am rambling I Know, but I blame the lack of sleep. How was your week? Image InfoBarrel.com. Hopefully as action packed and fun as mine. Who Owns Social Media? –
  • JEFF ESPOSITO  |  FRIDAY, MARCH 25, 2011
    [Marketing] Five for Friday
    On the other hand, this should make privacy aficionados get their panties in a knot; because their updates are being used I marketing…kind of like the Gmail complaints. What’s happening everyone? I am hoping that you are in a better place than I am right now. Yesterday morning I went under the knife to get my shoulder repaired and am now pretty heavily medicated and will be for the next week or so. Here’s this week’s edition of Five for Friday , have a great weekend! Four new Twitter poems – OK this post just gets me giddy and nerded out. Is a dirty mind a sharper mind?
  • JEFF ESPOSITO  |  FRIDAY, MARCH 11, 2011
    [Marketing] Five for Friday
    Don’t be bashful, PR, social media, marketing, advertising, legal and sales all count. OK – I am not going to lie. This Five for Friday was written out on Tuesday night and I may have missed an article or two. Hopefully you’ll check back for the content that I am producing at SXSW in terms of videos and chats with some cool folks. I am also still doing the crowdsourced social media tips for small businesses so feel free to grab me if you see me or leave comments here. Hope all is well with you and you have a great weekend and I’ll catch you next week…. Definitely read it.
  • JEFF ESPOSITO  |  THURSDAY, JANUARY 20, 2011
    [Marketing] Help Wanted – PR Pro for Department of Winter
    Unfortunately, the season has been hit by a lot of bad press lately and has not done a great job marketing or branding itself. This post originally ran on PR Breakfast Club , but I wanted to share with you all as well. Over the past few months, you may have noticed that the weather outside has become increasingly colder. While it might seem alarming, it is actually one of the year’s four seasons, albeit one that comes with some detractors. For every great story, ad or video on a ski resort or some outdoor hockey game, there are three or four negative mentions. PR public relations Winte
  • JEFF ESPOSITO  |  WEDNESDAY, OCTOBER 20, 2010
    [Marketing] IRL? What’s that?
    Teresa Cantwell is the marketing and community manager at EXPO Communications, Inc. Show of hands: How many of you have a smart phone glued to your hand? Laptop? The list goes on and on. I am a self proclaimed. technology addict. My phone is always in my hand and I love every second of it. I love being connected, seeing what’s happened, and having the ability to connect with someone new. My “in real life” or “IRL” experiences are put aside for a lifestyle focused on technology. DISCONNECTING. Really? Do people still do that? At that time, I wasn’t sure I knew how to do that.
  • JEFF ESPOSITO  |  FRIDAY, JULY 9, 2010
    [Marketing] Five for Friday 7.9
    The email marketing companies started the buying frenzy and other industries have followed suit. Home About Archives Press Clips Spark Advisors Suggested Reading Five for Friday 7.9 Written on July 9, 2010 by Espo in Five for Friday How was your week? Mine was, well not a week, but two working business days. This post will be posted as I get ready for my brother-in-law’s wedding so the articles are from earlier in the week. Despite being short, my week was busy and I made my debut speaking. I am a big boy so all feedback is greatly appreciated. That word irks and scares me.
  • JEFF ESPOSITO  |  THURSDAY, JULY 22, 2010
    [Marketing] Why talk unicorns and rainbows?
    Aside from those metrics, you can pull up equated net promoter scores, social influence marketing score and conversation share (I blogged about what each is here ). Home About Archives Press Clips Spark Advisors Suggested Reading Why talk unicorns and rainbows? Written on July 22, 2010 by Espo in social media This post originally ran on PR Breakfast Club earlier in the week. However I wanted to share to readers of this site who may have missed it. My near 10 years in the public relations industry has taught me a lot. The looks of disbelief and folks asking what we do all day is irksome.
  • JEFF ESPOSITO  |  MONDAY, SEPTEMBER 27, 2010
    [Marketing] Can influence be bought? | Strategic thoughts on using social.
    If money was going to be discussed, I brought in my marketing team – which should be the action of any responsible flack. Home About Archives Press Clips Spark Advisors Suggested Reading Can influence be bought? Written on September 27, 2010 by Espo in PR This post originally ran on PR Breakfast Club earlier in the week. I added in some additional insight and I wanted to share to readers of this site who may have missed it. Two weeks ago, I received an email from the folks at Klout informing me that Fox wanted to send me a watching kit for its new television series Lone Star.
  • PROBLOGGER  |  THURSDAY, MAY 19, 2016
    [Marketing] PB116: How to Snap Readers out of Passive Lurking to Become Engaged
    Episode 64: Content Marketing – Secrets From an Entrepreneur Who Has Used It to Build a Successful Business. Note: this episode can be listened to in the player above or on iTunes or Stitcher. How to Move Readers From Passive Lurking to Engagement. Welcome to episode 116. I am working through a series that helps you to warm your blog readers up. In episode 112 , I introduced the four stages of warming your readers up. In episode 113 , I talk about how to get the first eyeball to your blog. In episode 115 , I talk about how to get readers to subscribe and connect with you.
  • PROBLOGGER  |  THURSDAY, MAY 19, 2016
    [Marketing] PB116: How to Snap Readers out of Passive Lurking to Become Engaged
    Episode 64: Content Marketing – Secrets From an Entrepreneur Who Has Used It to Build a Successful Business. Note: this episode can be listened to in the player above or on iTunes or Stitcher. How to Move Readers From Passive Lurking to Engagement. Welcome to episode 116. I am working through a series that helps you to warm your blog readers up. In episode 112 , I introduced the four stages of warming your readers up. In episode 113 , I talk about how to get the first eyeball to your blog. In episode 115 , I talk about how to get readers to subscribe and connect with you.
  • PROBLOGGER  |  MONDAY, DECEMBER 13, 2010
    [Marketing] Will You Build or Buy Your New Blog?
    Like any market, the blog property market has a range of pitfalls for the beginner, and buying a new blog as a way to get a head-start on a new blogging niche isn’t for everyone. Andrew Knibbe is the Marketing Manager at Flippa , the #1 marketplace for buying and selling websites. This guest post is by Andrew Knibbe of Flippa. When most of us think of blogging, we think about starting from the ground up. One of the least talked about, and most often overlooked, is to buy an existing blog. Why buy a blog? it may come with a ready-made audience—hopefully, a loyal one.
  • PROBLOGGER  |  MONDAY, OCTOBER 4, 2010
    [Marketing] Three Problems that Make Me Leave Your Blog in Three Seconds
    It is how your blog is perceived by others and where it is positioned in the market. This brand is positioned as the only healthy option in the fast food industry, and as a result it’s killing this market space. This guest post is by the Blog Tyrant. “Wow that’s an interesting looking title you’ve got there, I think I’ll check out that blog.&#. That’s what I think. But three seconds later I’m gone, never to return again. Be very careful to fix these if they’re present on your site. Think about it for a second. How can you fix it?
  • PROBLOGGER  |  THURSDAY, DECEMBER 9, 2010
    [Marketing] Influence, Cash, or Hobby: Which Blogging Choice Is Right for You?
    wasting time marketing your blog on the wrong sites. Should you have done your research on blog marketing, you’ll know that blog commenting and article marketing are excellent ways to promote your blog and build backlinks to it. Brandon Connell is a full-time blogger, web designer, and internet marketer in Illinois. This guest post is by Brandon Connell of brandonconnell.com. When I first started a blog that I took seriously, it was to promote an ebook that I had published on Amazon’s Digital Text platform. The problems. Readers walk. Think about it.
  • PROBLOGGER  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Marketing] How to Re-Ignite Your Blogging Fire When You’re Feeling Burnt Out
    In 2006, at 17, I started a blog about marketing which was very successful from launch. I didn’t want to write about marketing this time, but instead I decided to focus on the topic of personal development, which I was passionate about at the time. Right now I’m doing the same with ViperChill – writing about a topic I love (marketing, again) – and doing so for a very small amount of money. Glen helps people build remarkable websites and writes about viral marketing. A Guest Post by Glen Allsopp from ViperChill. Set Smaller Goals. Share This.
  • PROBLOGGER  |  FRIDAY, JULY 2, 2010
    [Marketing] The Unmissable Secret of Long Term Blogging Success.
    In The Myth Of Great Content Marketing Itself , Darren said that: The reality is that many blogs produce quality content that doesn’t get read. Later, he said: Letting your content market itself DOES work IF you already have an audience to help with that process by spreading word of it through word of mouth. The reason isn’t that the blog’s not worth reading – but in many cases it’s because nobody knows to go read it. YOU need to be the one who starts the process. It’s time to hustle and get word out about your content. I agree. Yes, I’m talking about the networking. Be A Filter.
  • PROBLOGGER  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] What They Don’t Tell You About Successful Product Launches
    We see it a lot in the Internet marketing circles, people selling their own information or products on how to launch a product by talking about how much they made. These techniques to show what you’ve made are fairly typical in this Internet marketing space. Many times we see successful product launches being talked about and are so dazzled by the huge sales numbers and income generated but fail to see all the hard groundwork that has been done behind the scenes for months and years before the launch. Notes. The transcription provided by The Transcription People. Share This.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 22, 2010
    [Marketing] Why You're the Key to Social Media Success
    Unlike every other form of marketing and communication ever devised, you can’t treat social media like taking medicine – something that you do when you have to, and only because someone told you so. It is important that, as marketers and business-owners, we know what business we are in and we are in the communications business. If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. The biggest obstacle is corporate culture.
  • JEFF ESPOSITO  |  WEDNESDAY, JULY 21, 2010
    [Marketing] Bravo Dan Gilbert – a PR stunt that worked
    While the results of the surveys wouldn’t be the end all be all, they could gauge interest in certain players in terms or marketability or jersey sales. Home About Archives Press Clips Spark Advisors Suggested Reading Bravo Dan Gilbert – a PR stunt that worked Written on July 21, 2010 by Espo in PR About two weeks ago the city of Cleveland, the NBA and its fans around the globe were treated to The Decision – a one-hour long special on ESPN where LeBron James let everyone in the world know that the Miami Heat would be his next NBA team. Stern. Imagine the homecoming of that one – as T.O.
  • PROBLOGGER  |  TUESDAY, OCTOBER 26, 2010
    [Marketing] Inside the Life of the Other Kind of ProBlogger
    This guest post is by Paul Cunningham, blogger, internet marketer, and author of How to Become a Successful Freelance Blogger, I bet that you could easily name at least a dozen blogs that dispense blogging tips to other bloggers. Paul Cunningham is a blogger, internet marketer, and the author of How to Become a Successful Freelance Blogger, the ebook that teaches you how to turn your knowledge and passion into a real income stream. But what about the other kind of problogger, the one who gets paid simply to write blog posts? Skills and experience. Discipline and time management.
  • CONVINCE & CONVERT  |  MONDAY, SEPTEMBER 20, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    You build a volunteer marketing army one soldier at a time, not overnight. Pedant “unprecedented … not unlike the 1920s&# *sigh* Pedant “unprecedented … not unlike the 1920s&# *sigh* Pedant “unprecedented … not unlike the 1920s&# *sigh* Pedant “unprecedented … not unlike the 1920s&# *sigh* [link] Allen – Personalbrander Social Media Marketing has become one of the essential marketing channel to business of any kind! link] #marketing #business [link] SMM_News Are you slow enough to succeed in social media?
  • PROBLOGGER  |  SUNDAY, JULY 25, 2010
    [Marketing] 9 Proven Tips For Creating An Extraordinarily Successful Blog [Lady Gaga Edition]
    Lady Gaga isn’t just a pop genius, she’s an unapologetic strong-willed marketing genius as well. A Guest Post by Karol Gajda from Ridiculously Extraordinary. I’m going to come right out and say it: I’m a Lady Gaga fan. I didn’t really know who she was until about 6 months ago. I knew the name, but hadn’t heard the music or learned about the artist. Then I heard the music and my first thought was: “pop genius.&# That said, it wasn’t until I heard/read a few interviews and witnessed how she carried herself that I actually became a fan.
  • PROBLOGGER  |  SATURDAY, AUGUST 20, 2011
    [Marketing] Don’t Let Your Blog Get Caught with its Pants Down
    A marketing guy won’t subscribe to a blog about ten different topics; he’ll subscribe to a blog about marketing. Joseph has a marketing degree from UT Austin. This guest post is by Joseph of Blog Tweaks. I know a guy who went on a backpacking trip in Ghana. One leg of his trip stood out—a five hour bus ride from Kumasi to Cape Coast. This particular ride started at 4:30 a.m. Yes, that’s crazy early, but it wasn’t the worst part of the trip. The worst part was the rolling bowel cramps that started from mile one and wouldn’t go away. They came back every ten minutes.
  • PROBLOGGER  |  THURSDAY, SEPTEMBER 2, 2010
    [Marketing] How to Get Hired on the Problogger Job Board
    As a Marketing Manager at a new company with many quality content development needs, I decided to create a posting as well. Ross Hudgens is a Marketing Manager at Billy.com. He also blogs over at his personal website, Authentic Marketing. Guest Post by Ross Hudgens of Billy.com. Making money as a freelance content writer isn’t easy. If you aren’t running your own blog or website, turning content into cash can be a difficult thing. But there’s opportunity out there – you just have to try a little harder than normal to find it. How I Found a Content Writer on Problogger.
  • PROBLOGGER  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketing] How to Use a Manifesto to Spread your Blog’s Message
    A manifesto that offers special value for your readers can act as a viral marketing tool for your blog. This post is by Clare Lancaster, of WomenInBusiness.com.au. Ever since I read Chris Guillebeau’s manifesto, 279 Days to Overnight Success , I’ve been inspired to create one for my own blog. The way that it communicated the message of his blog, packaged in an attractive, shareable, valuable asset that cemented his place as a niche leader, was enough to make this blogger gush. After nine months of blogging I decided to create a manifesto for my blog. attracted the “right&# people.
  • PROBLOGGER  |  MONDAY, JULY 19, 2010
    [Marketing] How to Take an Idea to Launch in 4 Steps
    I can’t tell you exactly how to launch a product or service because it’ll vary hugely from situation to situation – however what I have found is that if you’ve gone through the test and tweak process well that you’ll end up launching something that is not only a better quality product or service – but you’ll hopefully have ended up with some ideas on how to market and launch that product. This gave us a hint as to how to market it (which you’ll see on the sales page). Let me say a little about each step. Some examples. TwiTip.
  • PROBLOGGER  |  THURSDAY, OCTOBER 7, 2010
    [Marketing] 5 Life Skills You Already Have that Can Make You a Great Blogger
    Rest assured that very, very few bloggers have got the market cornered on every area of expertise. It might be tempting to write that post complaining about your coworker who took credit for your new marketing plan. This guest post is by Sarah Von from Yes and Yes. If you’ve just started a blog you are, no doubt, using your best Google-fu to hunt down every last post giving advice to novice bloggers. There’s heaps of great information out there, but it can get a bit overwhelming for the true beginner. Tweeting and SEO and HTML, oh my! Never fear. Be reliable.
  • PROBLOGGER  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Marketing] How to Outsource Your Blog… Or Part of It
    This will help you to qualify candidates early in the process, and save you from spending time talking to “prospective&# contractors who really aren’t in your market at all. Unless you have experience in a given market space or discipline and believe you have the skills to select good talent off the bat, you might consider asking peers and colleagues for talent recommendations. You don’t need to be a big-time blogger to need to outsource some aspect of your blog. There are plenty of reasons why you might outsource some aspect of your blogging. Great. Great!
  • PROBLOGGER  |  FRIDAY, NOVEMBER 19, 2010
    [Marketing] How Article Frames Show Readers a Clearer Content Picture
    In marketing, the frame is provided by a product’s unique selling proposition. Consider these two ideas: tennis and your lounge room. These ideas appear disparate. Tennis? My lounge room? So what? Put a Nintendo Wii into the picture. Now you have a frame—or context—for the two ideas. Within the frame provided by the Nintendo Wii, tennis in your lounge room makes sense. A frame is a great way to communicate information. In journalism, it’s called a hook, or story angle. And a frame is something that bloggers can use to immediately draw users in and keep them reading. Examples?
  • PROBLOGGER  |  MONDAY, MAY 16, 2016
    [Marketing] 12 Types of Facebook Live Videos that You Could Create to Help You Grow Your Blog and Business
    Immediately after Social Media Marketing World in San Diego I decided to do a recap of the event. This week we’re taking a deep dive into Facebook Live Video and how you can use it as a blogger to deepen relationships with your readers, build your profile, extend your reach on Facebook and much more. Make sure you get notified in the final post in this series by subscribing to ProBloggerPLUS below. Click Here to Subscribe to ProBloggerPLUS for Free. I’ve embedded a number of videos into this post – all were shot using FB live. Ask me Anything (AMA). Behind the Scenes.
  • PROBLOGGER  |  MONDAY, MAY 23, 2016
    [Marketing] PB117: Case Study – How One Blogger Used a Blog Post, SlideShare Deck, Lead Magnet, Email Sequence and a Webinar to Earn Over $28,000
    Donna’s Blog Post – 21 Pro Tips for a Packed House at Your Webinar or Live Event Using Visual Marketing. Note: this episode can be listened to in the player above or on iTunes or Stitcher. A Blogger Shares How She Made $28,000 Using The 4 Stages of Warming Her Readers Up. Today I’m wrapping up the mini series we have been going through that is all about warming your readers up. We have been talking about how to take readers from being completely unaware of who you are or cold to being fully engaged with you or warmed up. Recap of Episodes in Warming Your Readers Up Series.
  • PROBLOGGER  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Marketing] Just 24 Hours Left to Get Your ProBlogger Training Event Virtual Pass
    Facebook Marketing. Affiliate Marketing. As this post goes live 450 bloggers from around Australia are boarding planes to head to the 4th annual ProBlogger Training Event on the Gold Coast, Queensland. They’re tweeting with excitement on the #PBEVENT hashtag – check it out. There they will be lapping up over 30 hours of great blogging training from international guests like Trey Ratcliff, Amy Porterhouse, Tsh Oxenreider as well as Aussie bloggers like Shayne Tilley, Pip Lincolne, Nicole Avery and myself. Attend Our Event With the Virtual Pass. Designing Your Blog.
  • CONVINCE & CONVERT  |  MONDAY, FEBRUARY 15, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. But, if email marketers don’t actually use the data they have at their disposal to increase message relevancy, then the email versus social debate become more viable. It’s no contest. Great article!
  • PROBLOGGER  |  MONDAY, JANUARY 23, 2017
    [Marketing] 177: How to Build Traffic and Momentum on Your Blog After a Blogging Slump
    Sometimes we have a slump in traffic because our email list, our email marketing, or our social media marketing has become cold, either because we haven’t been doing it or because we haven’t been doing it effectively. Six Ways to Boost Traffic on Your Blog. In today’s lesson, I want to talk about getting your traffic kick started in the new year. In this lesson, I want to give you 6 things you can do to hopefully boost your traffic a little and to hopefully get it back to where it was or even higher. So if you’re looking for a boost in traffic – today is for you. BuzzSumo.
  • PROBLOGGER  |  THURSDAY, NOVEMBER 3, 2016
    [Marketing] PB165: Interview with Daniel Flynn – Thankyou Cofounder
    Even today, we do launches that get great PR, great marketing, and great cut through but they are so uncomfortable. I’m messaging a marketing manager. An Interview with Daniel Flynn – Co-founder of Thankyou. In today’s episode, we hear from Daniel Flynn, co-founder and Managing Director of Thankyou a social enterprise that sells consumer products like water, nappies, hand sanitiser and much more here in Australia and soon to be New Zealand. They give 100% of their profits to end extreme poverty. The importance of being a learner. A tip for confronting fear. Thankyou.
  • PROBLOGGER  |  WEDNESDAY, MAY 18, 2011
    [Marketing] Bloggers Don’t Predict the Future
    After all, people can sniff a blatant marketing scheme from miles away. Chris Kahler is an underground marketer diversifying his business into the field of blogging. This guest post is by Chris Kahler of BloggerITUS.com. Unless you believe in your abilities to have prophetic visions, you likely can’t predict the future. As a blogger (or hopeful blogger), you need to realize that attempting to see what your future business has in store is a waste of time and effort. Rather than trying to predict the future of your business, you should be pacing the future of your business.
  • CONVINCE & CONVERT  |  TUESDAY, SEPTEMBER 7, 2010
    [Marketing] UNcanny Insights From UnMarketing | Book Reviews | Social Media.
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search UNcanny Insights From UnMarketing September 7th, 2010 |Written By: Jay Baer | View Comments Tweet The new book UnMarketing from Canadian viral marketer and Twitter gadfly Scott Stratten takes the rules and purees them, Blendtec style. tags: marketing) [.] UNsettling Stratten has a knack for gaps.
  • PROBLOGGER  |  THURSDAY, SEPTEMBER 30, 2010
    [Marketing] How to Assess Blog Content Submissions
    It was the only site in its niche, yet it couldn’t lead the market, since it didn’t represent the best. When Darren announced he’d hired a Content Manager , one fan commented that she hoped this would ensure greater consistency in the quality of guest posts published on ProBlogger. That comment points to a conundrum that every blogger faces: how can we assess guest submissions objectively? We probably find it easy to differentiate between a fabulous post and a terrible post, but it’s the gray areas that are more challenging. Who are you to judge? Great.
  • PROBLOGGER  |  MONDAY, FEBRUARY 27, 2017
    [Marketing] 182: How to Use MindMaps in your Blogging
    Let’s move on a little bit now to some possibilities in using mind maps in the promotion of your blog, on the marketing of your blog. Another thing when it comes to marketing your blog, and this is something I’ve not done myself but I’ve seen other bloggers using mind maps for their keywords in search engine optimization. How to Create MindMaps for your Blogging. In today’s lesson, I want to talk about one of my favorite techniques in business for organising my thoughts, helping me to review, plan and organise my business and to think creatively and generate loads of ideas. xMind.
  • PROBLOGGER  |  MONDAY, MAY 9, 2011
    [Marketing] How My Blog Landed Me on Yahoo’s Homepage (Twice) in the First Year
    I was one out of hundreds of new blogs in finance and business, but I really wanted to learn about online marketing and blogging so I figured I would give it six solid months of trying. This guest post is by Jaime Tardy of EventualMillionaire.com. Within six months of starting my blog I was contacted by a reporter from CNN. Less than a month later I was on CNNMoney.com and did an interview on CNN Newsroom with Tony Harris. A week after that, my story (and face!) was on Yahoo’s Homepage. If someone told me this would happen a year ago, I would have said they were crazy.
  • PROBLOGGER  |  FRIDAY, APRIL 1, 2011
    [Marketing] Why Mom Didn’t Make it as a Blogger
    What I had was grit and determination to find my audience and market products to them. This guest post is by Chris The Traffic Blogger. We always hear stories about the people who eventually succeeded as bloggers … but what about the ones who didn’t? What of those millions of people who heard that you could make money online, tried it, and eventually gave up? Why aren’t those stories shared and, more importantly, why don’t we discuss the reasons these people failed? Here is but one story in a sea of millions that can shine some light on the subject.
  • PROBLOGGER  |  SATURDAY, SEPTEMBER 18, 2010
    [Marketing] Weekly Trends + Using Polls
    I assume that questions about political affiliation or age on a parenting blog, for example, are done for either the sake of marketing research or the blogger’s own curiosity, but they are useless because they aren’t fulfilling a need for your reader. This column is written by Kimberly Turner from Regator (a great tool that gathers and organizes the world’s best blog posts). Darren. Last week, along with the list of the ten most-blogged-about topics of the week, we talked about how to get more comments on your blog. If you want them to interact, you need to give them another option.
  • PROBLOGGER  |  THURSDAY, JULY 29, 2010
    [Marketing] Source Quality Content … Continuously
    It helps ensure you don’t omit important information: if your blog covers a growing market space, there are probably news items and events that you’ll want to make sure you cover. What does every blogger need more of? Quality content! This is the first of a series of six posts that tackle key content questions. Today, we’re looking specifically at content sources: places where you can get ideas and information that, with a little work, you can turn into quality blog posts. Your posts may be text, images or video; they could deal with any topic. Internal Content Sources.
  • PROBLOGGER  |  MONDAY, JANUARY 30, 2017
    [Marketing] 178: How to Get Products to Review on Your Blog
    Reviews can be monetized as well, particularly through affiliate marketing if you are recommending a particular product and linking to where people could buy that product with an affiliate link. Strategies to Get Products to Review on Your Blog. In today’s lesson, I want to share 7 strategies that I used to get products to review on my first ever commercial blog – a camera review blog. So if you’d like to create more product reviews on your blog – this one is for you. Listen to this episode in the player above or here on iTunes. Further Resources on Writing Reviews. Borrow.
  • CONVINCE & CONVERT  |  MONDAY, AUGUST 16, 2010
    [Marketing] Blastoff for My New Social Media Newsletter
    link] Marketing 150 Via @jaybaer [link] Blastoff for My New Social Media Newsletter [link] TimWeaver How will this be different or an adjunct to those of us who read your blog, FB and follow you on Twitter? Ive founded 5 companies, and spent 15 years running digital marketing agencies. 3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. I'm really looking forward to this, Jay!
  • PROBLOGGER  |  THURSDAY, AUGUST 18, 2016
    [Marketing] PB147: Tips, Tools and Techniques for Managing Incoming Email
    It really took my focus away from the marketing of the products and the development of more products as well. Tips on How to Manage Incoming Email. Is email sucking away all of your time, and taking away from your blogging? Today’s topic comes from one of our readers. Phil says, “I’ve been blogging a couple of years now and in the last 6 months have seen quite a bit of growth in traffic to my blog. This is great but I’m noticing with it is coming a significant rise in the incoming emails I get. I feel like I’m drowning in it and that it’s taking me away from my blogging. Unroll.me
  • CONVINCE & CONVERT  |  TUESDAY, JULY 27, 2010
    [Marketing] Are You Growing Enough Voices
    Before Permission Marketing , how much audience did Seth Godin have? I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. More from Convince and Convert You Are Pissed Off at the Wrong Guy Are you spending enough on digital marketing? Ive founded 5 companies, and spent 15 years running digital marketing agencies. Some of the guest writers blog on occasion at their own sites. Visits are up.
  • PROBLOGGER  |  WEDNESDAY, OCTOBER 6, 2010
    [Marketing] 5 Blog Naming Basics
    Pick a niche or market because you care — and not just about the money. I want to caution you not to get sucked into certain topics or niche markets just because they’re currently hot. In general I try not to be too influenced by people who aren’t in my target market (and some of my family members are not into raw foods at all!). A guest post by Nathalie Lussier, who blogs as The Raw Foods Witch. Is your blog getting the attention you know it deserves? Maybe you haven’t started your blog yet because you can’t settle on the right name or theme. Share This.
  • PROBLOGGER  |  FRIDAY, MARCH 25, 2011
    [Marketing] Understand Your Site’s Traffic
    This post was written by John Burnside, an expert in the making money and Internet marketing niche. This guest post is by John Burnside of moneyin15minutes.co.uk. When people arrive at your blog, they’ve all come from somewhere on the World Wide Web. They could have found you on a search engine, they could have known about your site already, or they could have come from any one of a million other places. But all of these different types of visitors have a certain frame of mind when they visit your site. Almost always, they will have a different reason for coming to your site.
  • CONVINCE & CONVERT  |  FRIDAY, FEBRUARY 19, 2010
    [Marketing] Turn the Tables on Social Media with NutshellMail | Email.
    More from Convince and Convert Are You Cherishing the Wrong Trophy A Social Media Scoreboard That Works The Wisdom of Social Media X-Rays Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) Tagged as: email marketing , NutshellMail , Social Media Marketing , social media tools , social networking Did you enjoy this blog post? Ive founded 5 companies, and spent 15 years running digital marketing agencies. Big help.
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