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  • PROACTIVE REPORT  |  FRIDAY, JANUARY 15, 2016
    [Marketing] 5 Digital Trends That Affect PR in 2016
    Social Media at Work: LinkedIn cornered the market for business networking online. Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR.
  • PROACTIVE REPORT  |  FRIDAY, JANUARY 15, 2016
    [Marketing] 5 Digital Trends That Affect PR in 2016
    Social Media at Work: LinkedIn cornered the market for business networking online. Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR.
  • PROBLOGGER  |  FRIDAY, AUGUST 17, 2012
    [Marketing] How Bloggers Can Profit from the Weight Loss Niche
    The internet is growing every day as more people hear about the concepts of internet marketing, blogging, and other ways to make money online that revolve around carving out their own niche. Due to the mass of examples and hype surrounding the marketing niche, most new bloggers believe you have to blog about blogging or making money online to succeed as a blogger. There’s a great market waiting for you somewhere! This guest post is by John Smith of Weightlosstriumph.com.
  • TWIST IMAGE  |  THURSDAY, OCTOBER 28, 2010
    [Marketing] Experience Has Nothing To Do With Your Social Media Status
    Being great at getting people to follow you on Twitter or read your Blog does not make you an experienced Marketer. I've also seen Marketing veterans with some of the sharpest insights struggle to get people to connect to and follow them. Because of that, we're seeing a lot of self-proclaimed gurus and experts dishing out their own perspectives as if they were seasoned and experienced Marketers espousing experienced fact. digital marketing. marketing professional.
  • PROACTIVE REPORT  |  SATURDAY, FEBRUARY 13, 2016
    [Marketing] #DigitalPR Chat 2/12 Visual Content
    Q7: Any other tips you have for marketers and PR pros? If your PR or marketing team needs help with, or training in, visual content, give us a call. Every Friday we do a Twitter chat on #DigitalPR. This week’s topic was visual content and how to improve your smartphone photography so you can take and make original images. Our guest was Mike Falkow, creative director for Meritus Media and Studio98. You can follow him on Twitter @mikefalkow or visit his site [link].
  • JEFF ESPOSITO  |  THURSDAY, FEBRUARY 23, 2012
    [Marketing] Congratulations my data says you’re prego, social measurement and stock in beer
    I’m looking forward to the weekend and getting our house ready to put it on the market to move to the ‘burbs. In just a few short hours the five o’clock whistle will be blowing and I for one will be jacked to hear it. Long week that went by kind of quickly, how was yours? Have a great weekend and will catch you come Monday. How Companies Learn Your Secrets – Have you ever wondered how retail chains seem to know when you’ve got something going on? An engagement pending or pregnancy?
  • KIKOLANI  |  MONDAY, JANUARY 11, 2010
    [Marketing] Blogging and Social Media Goals for 2010
    I plan on becoming more active on blogging, marketing, and web development forums. Social Media Marketing Best Practice. It’s that time of year… when most people are in the midst of goal setting for the new year to make sure that it is better than the last. Here are some of my goals in blogging and social media for 2010. Although I’m off to a slow start, I feel I have plenty of time to make these goals happen! Blogging Goals.
  • CONVINCE & CONVERT  |  TUESDAY, AUGUST 24, 2010
    [Marketing] Please Help Me Support Make-A-Wish Foundation | Convince & Convert.
    Drive Results with Content Marketing &# can be voted for here. Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. One other thing that I would toss out there…in our community of Social Media, marketing, etc., Ive founded 5 companies, and spent 15 years running digital marketing agencies.
  • CONVINCE & CONVERT  |  FRIDAY, AUGUST 10, 2012
    [Marketing] Social Pros 28 – Katie Richman, espnW
    The market will bear that out, right? A social media marketing software provider analyzed 10,000 campaigns from top 10% performing brands , which probably means the top 10% of their customers, to understand some stuff about social campaigns. It’s the visualification of content marketing, and it’s I think a really fascinating trend. This is Episode 28 of the Social Pros Podcast : Real People Doing Real Work in Social Media.
  • KIKOLANI  |  FRIDAY, JUNE 18, 2010
    [Marketing] Fetching Friday – Resources Mashup & Vacation Announcement
    Making Money Online / Online Marketing. 13 online PPC marketing courses – from free, $50, and up. 21 Firefox extensions every marketer needs – a nice list that includes a few things I need in my arsenal. Twitter adds more context to tweets with Twitter places – expanding location based functionality – how it works and what it means for marketers.
  • PROBLOGGER  |  THURSDAY, NOVEMBER 22, 2012
    [Marketing] Revealed: The Super Powers James Clear Used to Become a Full Time Blogger in 6-Months
    In fact, his “space” is actually a conflation of several competitive markets—personal finance, freelancing, entrepreneurship, and career development. This guest post is by TT Fong of SpikingStrengths.com. James Clear runs the blog PassivePanda.com , which generates a full-time income. It took him only six-months to reach that point.
  • ENGAGING BRAND  |  WEDNESDAY, NOVEMBER 3, 2010
    [Marketing] How to think BIG
    The key aspect is not thinking about what your company is offering but what your market needs. . Thinking Big, acting small was the subject of an earlier post. I have many emails on how to ensure we do think big.so I thought I would give an insight into what I talked about at the online social media workshop. Big is not grander, big is about thinking wider. Big is not always building one idea but combining two smaller ones eg listening to music + mobility = iPod.
  • KIKOLANI  |  FRIDAY, APRIL 23, 2010
    [Marketing] Fetching Friday – Resources Mashup & What Social Media Is and Isn’t
    12 ways to market your brand better. What if the US regulated internet marketing ? 2010 social media marketing industry report. This post is part of a weekly series, Fetching Friday, featuring the resources mashup, what social media is (and isn’t), and what’s coming up on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon and retweeted on @kikolani this week. Blogging / Writing. How to create a blog post idea incubator.
  • KIKOLANI  |  FRIDAY, APRIL 30, 2010
    [Marketing] Fetching Friday – Resources Mashup & Embracing Life
    Keep the marketing mind. 10 commandments of affiliate marketing. I’m sure you didn’t miss it, but in case you did, today this weekend is the last chance to vote for Kikolani plus your favorite blogs on SEO, SMM, PPC, social media, affiliate marketing, and other topics in the Search & Social Awards.
  • BILL HARTZER  |  SUNDAY, OCTOBER 7, 2012
    [Marketing] Fight to Be Seen Online
    As a manager at various companies search marketing agencies over the years I have had to do my fair share of hiring. Image courtesy jobmob.co.il. I believe that it behooves me to share with the job-seeking public, some words of advice. Having been in this industry for over 6 years, I have seen the landscape change. In fact, the whole game is different and people who are looking for employment have to work with different rules and requirements today.
  • BILL HARTZER  |  SUNDAY, SEPTEMBER 19, 2010
    [Marketing] Keeping Afloat With Search Engine Optimization Trends
    Internet marketing and SEO forums are labeling this “The Death of SEO&# , and all sorts of other outrageous terms, but is it really? Guest Post by Jason Hennessey. Any Search Engine Optimization expert will tell you that search engine optimization (or SEO) is an ever-evolving topic, due to the constant developments in the many search engines’ algorithms – most importantly, Google’s.
  • BILL HARTZER  |  TUESDAY, NOVEMBER 17, 2009
    [Marketing] New Leapfish Demo Brings Even More Search Engine Power To The Table
    Google , and Bing which covers a very large portion of the search engine market share. Not too long ago, LeapFish unveiled a demo of it’s new multi-faceted search engine to the public, and it was received with warm reviews, although it did contain many glitches that needed to be worked out.
  • BILL HARTZER  |  MONDAY, JUNE 7, 2010
    [Marketing] Google Removes Date from Google Webmaster Tools Link Data
    This may not seem like a big change to you, but for webmasters and online marketers like myself, who frequently deals with more than 1000 links to any given web site, this is a big deal. Google has quietly made a change recently in Google Webmaster Tools. They have removed the date that is reported when they report the links to your website.
  • THE WAY OF THE WEB  |  THURSDAY, NOVEMBER 11, 2010
    [Marketing] An example of the direct effect of social…
    As a specialist in social media (as part of digital and mobile marketing), I’m not immune to the influence of my own social networks. And that was driven home to me earlier this week, with a direct result in financial terms. I’ve been playing Call of Duty: Modern Warfare 2 a lot over the past year, and during that time, a group of mainly UK, 30-something gamers has gathered within one or two degrees of my social circle.
  • BILL HARTZER  |  FRIDAY, APRIL 10, 2009
    [Marketing] Domain Name Appraisal Services and Domain Name Values
    Well, in my professional opinion, as an online marketing, website marketing, social media, SEO, and domain name expert, that’s really what a domain name is worth. As you might recall, a while back I talked about Leapfish, the world’s fastest search engine. Now, Leapfish has brought back a popular feature of their site, their domain name appraisal service.
  • STAY N' ALIVE  |  SUNDAY, MARCH 6, 2011
    [Marketing] This Isn't the Microsoft it Used to Be - My Full Circle Journey and Why I'm Back Again
    The fact is Microsoft used to create junky hardware and software, and being big and experiencing growing pains they got lazy and stopped competing in a lot of the consumer market. Image via CrunchBase You may remember my scathing blog post denouncing my Xbox 360 and swearing I was leaving Microsoft. I still feel that way about my old Xbox 360. It was a piece of junk. I sold it, sold all the games, and sent my Windows 7 machine with Windows Media Center on it to the scrap pile.
  • GEOFF LIVINGSTON  |  FRIDAY, APRIL 23, 2010
    [Marketing] Kelly Mitchell Discusses Next Level & Hawaii Social (#nextlevelhi)
    KM: They will learn social media’s importance and ability to generate profits, new customers and broader market awareness. We’ll also teach them how to start conversations & engage new customers & contacts to help them grow revenue & achieve marketing objectives. Every region with a strong social media community has a great conference that serves that area.
  • GEOFF LIVINGSTON  |  TUESDAY, JULY 27, 2010
    [Marketing] Beware of Vendors Pushing Social Media Retainers
    While the social media services messaging may match the agency’s traditional services approach of promising results based on market needs, the delivery often lacks. Others prefer to bring them in to augment the staff with online specialists for large projects, such as marketing for SxSW, the largest interactive conference in the United States. The following is draft material for the second edition of Now Is Gone , which is almost out of print.
  • SPIN SUCKS  |  MONDAY, AUGUST 9, 2010
    [Marketing] More Online Noise?
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 09 2010 More Online Noise? Related Posts The Time for Location-Based Marketing Is Now Optimizing Your Blog Posts Death of the Corporate Web site?
  • KIKOLANI  |  FRIDAY, JULY 2, 2010
    [Marketing] Fetching Friday – Resources Mashup, First Newsletter & Tennis Street Magic
    Understanding women in social media – nice infographic, especially for those looking to market to women socially. Making Money Online / Online Marketing. What on earth is affiliate marketing ? Keyword research for blogging – covers the use of generating keyword ideas with Google Adwords Keyword Tool then analyzing them with Market Samurai and SEOMoz Keyword Difficulty tool – applicable to any website, not just blogs.
  • CONVINCE & CONVERT  |  WEDNESDAY, OCTOBER 13, 2010
    [Marketing] Is It Time for The NOW Revolution?
    Organize Your Armies: Assemble internal teams for maximum external impact, and empower every employee as a marketer, even if they aren’t. The site was built by our crackerjack friend Jason Amunwa, a small business marketing consultant in San Diego. Tweet At long last, I’m delighted to announce that The NOW Revolution is complete and available for pre-order.
  • SPIN SUCKS  |  FRIDAY, DECEMBER 17, 2010
    [Marketing] Top Five Stories for Week Ending Dec. 17, 2010
    Between final interviews for our chief content officer position (BTW, we are now on the hunt for a chief marketing officer), our social media trends webinar, meetings with potential investors, and a big deadline for Project Jack Bauer today, I looked up and suddenly realized no one was working yesterday. Does it feel like an off week to you? I fully realize NO ONE will be working next week, but I didn’t expect it this week.
  • CONVINCE & CONVERT  |  WEDNESDAY, MAY 5, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. link] (The @janenation case study) [link] 919 Marketing Wow.
  • SPIN SUCKS  |  THURSDAY, APRIL 7, 2011
    [Marketing] PR’s Problem Is A Familiar One
    We explain, for example, that we don’t do branding work or marketing campaigns or advertising campaigns. Neicole Crepeau is a partner in Coherent Interactive , which specializes in web, mobile, and social media design and implementation for small and midsized businesses. I’m not a PR person. That’s not my background or my training.
  • SPIN SUCKS  |  SUNDAY, JULY 18, 2010
    [Marketing] Tips for Getting More Comments on Your Blog | Spin Sucks
    17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm?
  • SPIN SUCKS  |  MONDAY, JULY 19, 2010
    [Marketing] Outdoor Exercise: The Rules of the Road | Spin Sucks
    17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm?
  • SPIN SUCKS  |  TUESDAY, AUGUST 24, 2010
    [Marketing] I'm Behind
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 24 2010 I’m Behind By Gini Dietrich | Email | Print | 40 Comments | There is no way around it – I’m behind.
  • SPIN SUCKS  |  MONDAY, AUGUST 30, 2010
    [Marketing] Paying Employees for Innovative Ideas: Why It Doesn't Work | Spin.
    17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm?
  • BILL HARTZER  |  TUESDAY, DECEMBER 1, 2009
    [Marketing] Top Search Engine Optimization Firms for December 2009
    HighPoint Search Marketing. Elite SEO Marketing. Every month, Top SEOs comes out with a list of what they think are the top search engine optimization firms, the top search engine optimization companies. As someone who has been in the search engine optimization industry since the mid 1990s, I can tell you that while I don’t totally agree with these “rankings&# , it could be a place to start looking if you’re wanting to hire a search engine optimization company.
  • BILL HARTZER  |  MONDAY, JANUARY 18, 2010
    [Marketing] comScore December 2009 Search Engine Rankings
    percent search market share, virtually unchanged from 65.6 percent market share, up 0.4 comScore, Inc. has recently updated its monthly comScore qSearch analysis of the United States search marketplace. In December 2009, Americans conducted 14.7 billion core searches, with Google Sites accounting for 65.7 percent in November. Microsoft Sites grabbed 10.7 percentage points versus November. Here’s the actual numbers as released by comScore: December 2009 U.S.
  • PROBLOGGER  |  MONDAY, JULY 9, 2012
    [Marketing] Find the Right Blogging Answers By Asking the Right Questions
    I chased every shiny object there was—the informational products that were going to hand me the blueprint to strike it rich overnight, the newsletters promising me the “latest and greatest” in making money online and blog marketing tactics. This guest post is by Nick Thacker of livehacked.com. I first started blogging in 2009, and I had to learn the hard way.
  • PROBLOGGER  |  FRIDAY, JUNE 29, 2012
    [Marketing] Tips and Techniques for Selling Training on Your Blog
    Training and electronic courses are common product offerings for bloggers, and as the range of tools and services available to help us create and market engaging courses has grown, so has the competition in this space. Jules Clancy talked earlier today about offering classes and training as a blog business model. Still wondering why you’d choose ecourses over other models? Have a look at 8 Great reasons to add an ecourse to your blog.
  • BILL HARTZER  |  FRIDAY, SEPTEMBER 17, 2010
    [Marketing] comScore August 2010 Search Engine Rankings
    Google Sites led the explicit core search market in August with 65.4 explicit core search market in August with 65.4 percent market share, followed by Yahoo! Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. comScore, Inc.
  • PROBLOGGER  |  MONDAY, DECEMBER 17, 2012
    [Marketing] Blog Design for ROI Rule #5: Engage Readers On Archive Pages—Fast!
    Gab and Internet Marketing Ninjas , the folks behind the Blog Design for ROI series here on Problogger, are offering to mail you a free print copy of the Blog Design for ROI guide as a small book. This guest post is by Gab Goldenberg, author of The Advanced SEO Book. The purpose of a blog archive page, such as a category page or even the blog homepage, is to maximize the average number of blog posts read by any visitor.
  • KIKOLANI  |  THURSDAY, AUGUST 19, 2010
    [Marketing] How to Improve Your Writing and SEO for Better Blogging
    Don’t just use this for blog posts – if you write articles on sites like HubPages, Squidoo, or other article directories, use the checklist for your article marketing as well ! As you’ve probably heard by now, Darren Rowse of ProBlogger and Glenn Murray of Divine Write just released the Copywriting Scorecard for Bloggers , a 100 point checklist of 63 key things to check before you publish to help you improve the quality of your blog posts.
  • PROBLOGGER  |  MONDAY, JANUARY 17, 2011
    [Marketing] Secrets to Making Money Online
    You can look at the variety of Internet marketers and see a whole heap of different methods to do it and approaches to do it. As you do affiliate marketing, you need to build systems that will continue to promote things to your readers using, say, an autoresponder. Don’t just rely upon advertising revenue, or marketing other people’s products. I recently had a conversation with a friend who has just started out with making money from blogging.
  • PROBLOGGER  |  SATURDAY, JULY 21, 2012
    [Marketing] Weekend Project: Write Posts that Hold Readers to the End, Part 2
    Another example is 3 Strategies for Email Marketing and How to Succeed with Each. In this case, you’re not promising that the reader will get a good understanding about email marketing. How to Sell More in 5 Steps – The Essential Guide to Marketing promises a comprehensive understanding of how marketing works and actionable steps you can take to sell more immediately. This guest post is by Peter Sandeen of Affect Selling.
  • GEOFF LIVINGSTON  |  THURSDAY, DECEMBER 2, 2010
    [Marketing] Get Your Social Media Events for $9.99!
    As the years progressed the novel barcamp, evening networking events and social media conferences became an every day occurrence in major markets. When social media was new, conferences were rare special gatherings of early adopters eager to see how to use new tools. People looked forward to their local BarCamp or PodCamp. The best ones spilled over on Twitter into hashtag conferences.
  • GEOFF LIVINGSTON  |  TUESDAY, SEPTEMBER 28, 2010
    [Marketing] The New Twitter: Better, But Power Users Still Need Clients
    Generally speaking, only power users and marketing accounts will have issues with the new interface. Twitter had to do something. Facebook’s incredible growth this year thanks to Open Graph (Like feature) has made it a top-tier web site, surpassing even Google for site visits. Facebook is even using Open Graph to compete with Google for search. To stay competitive, Twitter had to encourage more page views. Enter its new interface.
  • GEOFF LIVINGSTON  |  WEDNESDAY, MARCH 31, 2010
    [Marketing] How Much Give Can You Get?
    Ironically, I think the study, while on target with its findings, has missed a critical component of the social change idea market: Cause fatigue. Triple Pundit reviewed a study that shows altruism amongst green product purchasers declines rapidly.
  • GEOFF LIVINGSTON  |  MONDAY, JULY 12, 2010
    [Marketing] The Organizational Dangers of Personal Brands
    Beyond the obvious self centered narcissism and the off-center marketing theory behind this pop ethos, organizations needs to be wary of personal brands harpooning their social media efforts. Lots of people talk about their personal brands online and how they are important to social media. The dangers range from the obvious to the experienced-based hidden results of personal brands.
  • GEOFF LIVINGSTON  |  MONDAY, AUGUST 9, 2010
    [Marketing] Katrina + BP = Need: You Can Make a Difference
    In addition to a free Lemonade DVD, the next 25 registrants will get autographed copies of Now Is Gone and Punk Marketing. Vietnamese fishing family gets aid in St. Bernard’s Parish from Catholic Charities of New Orleans. Reading Kari Saratovsky’s blog about social media and empathy , I knew that in reality social media enhances empathy, particular given the amount of volunteering we see.
  • KIKOLANI  |  TUESDAY, DECEMBER 8, 2009
    [Marketing] Best of Blogging on Kikolani in 2009
    Benefits of Blogging – Developing SEO & Internet Marketing Skills. This year has been a great one for Kikolani in terms of choosing a focus on blogging and social media, and then sticking with it. The following is a compilation of the best blogging articles on Kikolani for 2009. Benefits of Blogging. Discover Yourself Through Blogging. Benefits of Blogging – Gaining a Worldwide Audience. Benefits of Blogging – Building Community.
  • GEOFF LIVINGSTON  |  FRIDAY, NOVEMBER 19, 2010
    [Marketing] Down with the Teflon Revolutionaries
    The ethos is these bloggers should not be criticized for espousing ideas, and then marketing those thoughts publicly. We believe debating ideas and positions is necessary, particularly when they are designed to create elite thought leadership mechanisms for marketing purposes. The following is a joint manifesto. Cross posted with Ike ). Please follow along with: Geoff Livingston … and… … Ike Pigott. Audio link.).
  • TWIST IMAGE  |  THURSDAY, JANUARY 1, 2015
    [Marketing] Rescue Books
    Beyond making her smile at this practice, I also asked her about the market for collectibles in the business book space. As old as some business books seem, there is not a massive market for unique, one-of-a-kind collectibles. The information in some of these business books can''t be measured, and yet there was no substantive market for these in terms of them being collectibles. It''s time to save business books.
  • BILL HARTZER  |  MONDAY, JANUARY 10, 2011
    [Marketing] Google Hotpot Review: Rate Places and Get Recommendations
    It will greatly depend on how agressively Google Hotpot is marketed, along with whether or not Google makes the Hotpot website much more readily accessible (i.e. Finding reviews of different places can be very helpful for people in general. Especially when its something new that they are trying out for the first time, such as a restaurant, or a mechanic. You can easily search Google to find reviews for different places, but the results are not always useful for your situation.
  • BILL HARTZER  |  TUESDAY, FEBRUARY 16, 2010
    [Marketing] Search Engine Optimization: Encouraging Google to Display Real Time Web for Your Keyword
    Online Marketing and Search Engine Optimization Training in San Francisco Bay Area The Bay Area Search Engine Academy has officially opened their. Back in December 2009 , Google began showing the integration of the real-time web in the Google organic search results. Google told us that their goal is to strive to bring us “the freshest, most comprehensive and relevant search results over an ever expanding universe of content on the multitude of devices&# we “use to access it.&#
  • KIKOLANI  |  FRIDAY, AUGUST 20, 2010
    [Marketing] Fetching Friday – Resources Mashup and a Little Something Personal
    Market research for link building – how to find people to get links from in your industry. Mailing Lists / Making Money Online / Online Marketing. 5 ways a marketer can hurt their reputation – if you want to make sales of your own products or someone else’s, you will want to avoid these reputation mistakes. Need to know local search marketing terms – what you need to know when setting your site up on local search and review sites.
  • PROBLOGGER  |  FRIDAY, JULY 29, 2011
    [Marketing] The 23 Blogger Breeds—Which Are You?
    The Marketing Maven. Marketing mavens know what combination of words will psychologically induce you to buy a product. If you are an expert marketer, you stand to make a great deal of money online. In most cases, excellent marketing of an average product exceeds the sales of average marketing of an excellent product. Darren gave a great example of the magic of marketing in this article. Then again, savvy marketers know how to avoid this perception.
  • KIKOLANI  |  MONDAY, JUNE 7, 2010
    [Marketing] Simple On-Page Tag Optimization for Bloggers
    Search Engine Marketing. This is a guest post by Tola Famakinwa, SEO Blogger. Coming from an SEO background, it’s been quite a journey learning how to blog. Heck, I’m pretty much still on the road if you ask me! As much as SEO is highly related to Blogging I’m starting to understand that they are two different things. However, I know that a lot of the knowledge I’ve learnt from SEO has helped with my blogging.
  • SPIN SUCKS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Marketing] Equality in the Workplace for Women | Spin Sucks
    17, 2010 #FollowFriday: The Bike Whisperer A Rose By Any Other Name…Might Not Be As Marketable Blog: Share Your Link Love Spinonomics Attire Not Appropriate for Public Speaking Arment Dietrich Is No Longer a PR Firm?
  • PROBLOGGER  |  MONDAY, DECEMBER 10, 2012
    [Marketing] Blog Design for ROI Rule #4: Make Posts Easy to Read
    Gab and Internet Marketing Ninjas , the folks behind the Blog Design for ROI series here on Problogger, are offering to mail you a free print copy of the Blog Design for ROI guide as a small book. This guest post is by Gab Goldenberg of The Advanced SEO Book. In the last instalment of the Blog Design for ROI series , I discussed the importance of showering attention on your community using design elements. The fourth commandment of blog design for ROI is to make your posts easy to read.
  • KIKOLANI  |  FRIDAY, MARCH 12, 2010
    [Marketing] Fetching Friday – Resources Mashup & Official Eclipse Trailer
    Are you wasting time on video marketing ? Do’s and don’ts of social media marketing. This post is part of a weekly series, Fetching Friday, featuring the resources mashup, the official Twilight Saga Eclipse trailer, and what’s coming up on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbledupon this week. Blogging / Writing. 5 additional ways to recycle your content. The five hour blog post.
  • TWIST IMAGE  |  FRIDAY, JANUARY 17, 2014
    [Marketing] Six Links Worthy Of Your Attention #187
    All sorts of interesting things to chew over, the key stat: ebook sales appear to be leveling off at about 25% of the market." Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • TWIST IMAGE  |  FRIDAY, APRIL 5, 2013
    [Marketing] Six Links Worthy Of Your Attention #146
    As I get prepped to launch my second book, CTRL ALT Delete , on May 21st, I''m going through the stress of figuring out with my publisher, agent and the team here at Twist Image , how to best market this book for success. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • KIKOLANI  |  FRIDAY, JUNE 25, 2010
    [Marketing] Fetching Friday – Resources Mashup, #FBCLContest Update & Funny Tennis
    7 reasons NOT to do content marketing – no strategy, no consistency, and no advertising are just a few reasons. Pros and cons of outsourcing your social media marketing – I consider the cons more of considerations including ways to ease your worries. Making Money Online / Online Marketing. 10 big lies of multi-level marketing – interesting read about MLM. RT @FamousBloggers Strengthen Your Article Marketing With CommentLuv Links [link].
  • CONVINCE & CONVERT  |  FRIDAY, AUGUST 17, 2012
    [Marketing] Social Pros 29 – Lauren Vargas, Aetna
    It is that social media needs to just become marketing and just needs to get woven into business practice, and needs to become marketing and support through a specific channel. When you take that framework and apply it to business and apply it to marketing, for example. This is Episode 29 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Vargas of Aetna.
  • CONVINCE & CONVERT  |  SATURDAY, JULY 14, 2012
    [Marketing] One Social Thing Wrapup – Week of July 9
    Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Here’s what we included in this week’s One Social Thing daily email. To get One Social Thing delivered to your email each day, please subscribe below.
  • CONVINCE & CONVERT  |  SATURDAY, JUNE 30, 2012
    [Marketing] One Social Thing Wrapup – Week of June 25
    Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Here’s what we included in this week’s One Social Thing daily email. To get One Social Thing delivered to your email each day, please subscribe below.
  • BILL HARTZER  |  MONDAY, MARCH 22, 2010
    [Marketing] Friendgiftr Lets You Send Gift Cards on Any Social Network or Social Media Website
    We partner with the companies whose gift cards we sell, which keeps our operating costs minimal, and unlike most web-based start-ups we have multiple viable revenue streams, including commissions from cards we sell through a growing number of storefronts, slotting fees, advertisements and affiliate marketing programs.”.
  • KIKOLANI  |  FRIDAY, JULY 9, 2010
    [Marketing] Fetching Friday – Resources Mashup, Blog World Expo Early Bird Deadline & #FBCLcontest Update
    Making Money Online / Online Marketing. Consolidating your online marketing base – how to determine what to keep up and what to cut down on to make online marketing more efficient and effective. This post is part of a weekly series, Fetching Friday, featuring the resources mashup, Blog World Expo early bird pricing deadline, ComLuv contest update, and Dude vs. Wild on kikolani.com. The Resources Mashup.
  • BILL HARTZER  |  FRIDAY, MARCH 27, 2009
    [Marketing] comScore Releases First Public Report of Online Usage in Singapore
    Google Sites led the search market with 146 million searches conducted (66 percent search market share), followed by Yahoo! According to a new report by comScore , Internet users in Singapore spend half of their time online using social and entertainment websites. This is the first public report of online usage in Singapore.
  • BILL HARTZER  |  FRIDAY, FEBRUARY 26, 2010
    [Marketing] Joomla! Surpasses 15 Million Downloads
    Related posts: Integrated Marketing Summit Comes to St. Louis December 10 The Integrated Marketing Summit is bringing 30 of the United. Open Source Matters , Inc. OSM), the not-for-profit organization that supports the Joomla! Project , today announced that Joomla!, the industry’s leading open source content management system (CMS), has been downloaded more than 15 million times from JoomlaCode.
  • GEOFF LIVINGSTON  |  MONDAY, AUGUST 30, 2010
    [Marketing] Post Mortem: Examining CitizenGulf
    As the entire process was largely open sourced, I’d like to share my analysis of the marketing experience, too. We had 18 business days to market the event and lost roughly two to Posterous issues. Per last week’s post , the CitizenGulf Day of Action some good numbers and created a mindful way for people to take action in the face of the oil spill.
  • CONVINCE & CONVERT  |  TUESDAY, JULY 19, 2011
    [Marketing] The Hitchhiker’s Guide to to Tracking Website Engagement
    Guest post by Petri Darby , APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. We do track our marketing and communications channels individually and in integrated fashions – this discussion is only about website engagement.
  • PROBLOGGER  |  TUESDAY, JULY 31, 2012
    [Marketing] SEO in the Fast Lane: Your Legit Shortcut to Readers, Sales, and Search Rank
    Of course, we still wanted to do well in our market, and the opportunity to work within our community has other benefits. We pretty much neglected our local market in terms of search engine rankings due to these challenges until we made the decision to go for it. This guest post is by Mark Cenicola of BannerView.com. Search engine optimization, in its most basic form, is simply a matter of combining relevant content on a web page with back links to that content. .
  • SPIN SUCKS  |  FRIDAY, OCTOBER 29, 2010
    [Marketing] Top Five Stories for Week Ending Oct. 29, 2010
    Kanter Video, a company held by WPP (one of the largest holding companies for PR, marketing, and ad agencies) is launching Vidieolytics. Have you ever fit two weeks into one? That’s how this week has felt, but I have to say that, without Patti Knight , I’d still be digging through emails and would have accomplished nothing.
  • TWIST IMAGE  |  SATURDAY, DECEMBER 4, 2010
    [Marketing] A Sense Of Place
    digital marketing. There's a big lesson here: you have to care about everything that surrounds you first before you can do magnificent things within it. Below, you will find a TED Talk. This is one of those TED Talks that can (and should!) change your life. We forget (or never even pay attention to) a lot of the things that are around us. We don't take them for granted because we're not even thinking about them.
  • PROBLOGGER  |  WEDNESDAY, AUGUST 22, 2012
    [Marketing] Traffic Technique 7: Networking and Collaboration
    I’ve met the Web Marketing Ninja, as well as Naomi, my designer, who’s helped me optimize my product offerings and the way we present them, and attract more quality traffic to each launch—as well as to my blogs overall. They’ve also made it easier for me to form more relationships with larger numbers of players in the markets where I operate, which is a big boost to my efforts to find readers. Two minds are better than one—especially when it comes to blogging.
  • KIKOLANI  |  FRIDAY, MARCH 26, 2010
    [Marketing] Fetching Friday – Resources Mashup & Getting Hot on Sphinn
    4 link building tips to integrate in your social media marketing. This post is part of a weekly series, Fetching Friday, featuring the resources mashup and getting hot on Sphinn. The Resources Mashup. Here are some of the best articles I have stumbledupon this week. Blogging / Writing. 10 reasons your site isn’t getting enough traffic and how to fix each. 5 ways to make friends with strangers on your blog. 45 exciting words to spice up your blog headlines.
  • KIKOLANI  |  WEDNESDAY, APRIL 21, 2010
    [Marketing] Top 5 Social Media No-No’s To Get Away From
    Social Media Marketing Best Practice. This is a guest post by Mike Stenger , a social media consultant with a strong passion of business and all things Internet. Is the glass half full or half empty? It is, depending on how you look at it. When it comes to social media, there’s a lot of negative but most people prefer to cover the positive. The amazing things that can be accomplished, the amazing case studies, and the amazing results.
  • KIKOLANI  |  FRIDAY, JUNE 11, 2010
    [Marketing] Fetching Friday – Resources, Blog World Expo & Akismet
    Making Money Online / Online Marketing. Are you being seduced into affiliate marketing ? As you know, most mailing lists are also an avenue to promote products for affiliate marketing. Yes, I do some affiliate marketing, but you can be sure that any product I share with you will be something that I fully believe will be beneficial to you – not just something that will make me a little commission and good luck to you to figure it out.
  • KIKOLANI  |  MONDAY, MAY 3, 2010
    [Marketing] Self-Promotion Through Social Media – Don’t Be A Narcissist
    Does that mean you can’t use social media to market a business ? Your target market is there, so why not blast them with a bit of shameless self-promotion? This is a guest post from Cori, is a wildly hire-able freelance ‘ghost’ as well as the creative brains and dubious brawn behind her blog Big Girl Branding. The first half of the title of this blog post is a shining example of an oxymoron, as in: don’t be a moron. OK, fine… that was a little mean.
  • GEOFF LIVINGSTON  |  FRIDAY, OCTOBER 22, 2010
    [Marketing] Wrapping Up Book Writing, Blog Changes
    When you see how this book is marketed in April, I hope you’ll note that this is my primary intent — injecting best practice ideas into the larger marketplace. On Monday, I will publish the last draft material from my forthcoming book, Welcome to the Fifth Estate, a case study from a familiar face in the online business world, but this time showing a fascinating new development.
  • GEOFF LIVINGSTON  |  THURSDAY, OCTOBER 14, 2010
    [Marketing] Blog Action Day Case Study – charity: water
    Elements included email marketing, outreach to influential figures and celebrities, a full media and search plan provided pro bono by Razorfish and pro bono PR support to pitch bloggers and traditional media from Golin Harris. charity: water 2010 September Campaign: Clean Water for the Bayaka from charity: water on Vimeo. Today is Blog Action Day , and across the world tens of thousands of people will blog to benefit clean water. It’s a much needed discussion.
  • GEOFF LIVINGSTON  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Marketing] Some Truths About Crowdsourcing
    There are other issues, such as managing the idea market so that popularity doesn’t trump quality. In today’s online world, the term crowdsourcing gets bandied about quite a bit. It’s the most difficult and visible form of community-based social engagement. For companies and nonprofits alike it has become a nirvana-like state to attain.
  • GEOFF LIVINGSTON  |  MONDAY, AUGUST 23, 2010
    [Marketing] Online Communications Attitude Adjustment Necessary
    Consider the Altimeter Group’s recent study, “ The 8 Success Criteria For Facebook Page Marketing.&# The following is draft material for my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone , which is almost out of print). Comments may be used in the final edition. You can download the first drafted chapter of the new edition — Welcome to the Fifth Estate — for free.
  • GEOFF LIVINGSTON  |  SATURDAY, AUGUST 21, 2010
    [Marketing] Becoming the Fifth Estate
    Invariably, the inability to embrace conversational marketing necessary for social success roots itself in cultural processes from the past. The following is draft material for my next book, Welcome to the Fifth Estate (the follow up to Now Is Gone , which is almost out of print). Comments may be used in the final edition. You can download the first drafted chapter of the new edition — Welcome to the Fifth Estate — for free.
  • KIKOLANI  |  TUESDAY, JANUARY 26, 2010
    [Marketing] Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO
    He was soon contacted by someone from the restaurant’s marketing department, and after discussing his experience, the marketer eventually sent the speaker a gift card and revised menu. Social Mention – Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity.
  • PROBLOGGER  |  MONDAY, OCTOBER 29, 2012
    [Marketing] Beat Your Fear of Technology, and Grow Your Blog
    And it will give you courage to keep learning about more aspects of your blogging business—SEO or social marketing, for example. This guest post is by Ayelet Weisz of All Colores. As Matt Setter recently pointed out here on ProBlogger , pretty much anyone can set up a blog these days without worrying about technical mumbo-jumbo.
  • PROBLOGGER  |  SUNDAY, JULY 31, 2011
    [Marketing] What Do Fishing and Blogging Have in Common?
    Fish have specific times they feed, which is no different to marketing during holidays, birthdays, or special events like weddings. This guest post is by by Kevin Cullis of MacStartup.com. “If If passion drives you, let reason hold the reins.” Benjamin Franklin. Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime; sell him fishing supplies and a fishing guide and you’ve got a business.
  • TWIST IMAGE  |  SUNDAY, JANUARY 3, 2016
    [Marketing] Six Links Worthy Of Your Attention #289
    It seems to me this will be an important next step in digital application development, the notion that we should be able to control information about ourselves, and using, say, an email application, should not also mean, by default, allowing a marketing bot to read our emails about the dentist and selling us ads about toothpaste (or worse)." Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • BILL HARTZER  |  FRIDAY, APRIL 13, 2012
    [Marketing] BrightEdge Awarded Patent for Operationalizing SEO
    The number and types of digital channels that a marketer can leverage to out-rank their competition has exploded. BrightEdge , a company that provides enterprise SEO, has been awarded its first patent issued by the United States Patent Office. The patent, #8,135,706, is titled “Operationalizing Search Engine Optimization,” and grants BrightEdge the ability to use its unique method for measuring share of voice in search engine rankings.
  • BILL HARTZER  |  MONDAY, DECEMBER 14, 2009
    [Marketing] Top 10 Public Relations Blunders of 2009
    It seems like a marketer’s dream, but Advertising Age reported it as “an unmitigated disaster” when millions downloaded the coupon, and the company could not fulfill consumer demand and “actually had to rescind the offer.” I always look forward to the end of the year. Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 14, 2010
    [Marketing] The Key to Social Media Success is Just 2 Letters | Integrated.
    It’s about marketing sideways , not marketing head-on. Or do you think that reputation through relationships is enough to expand your market? jmctigue Jay, you're dead-on (not head-on) about removing friction as the key to new marketing strategy, but at some point we need to expand our reach to find new customers, no? Or do you think that reputation through relationships is enough to expand your market?
  • CONVINCE & CONVERT  |  THURSDAY, JUNE 17, 2010
    [Marketing] Is Your Twitter Addiction Paying Off
    Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off? Convince & Convert [link] #marketing #b2b [link] Evan E.
  • CONVINCE & CONVERT  |  WEDNESDAY, MAY 12, 2010
    [Marketing] Would You Try It With a Fox?
    link] #SMM [link] Doktor Marketing Would You Try It With a Fox? Holding a semi-annual niche affiliate marketing conference, it is quite common for me to find folks who want nothing to do with social media. marketing [link] Lisa Diomede Would You Try It With a Fox? marketing [link] Randy Kemp Would You Try It With a Fox? affiliate marketers) have anything to do wit it that's the way it will stay.
  • BILL HARTZER  |  THURSDAY, JUNE 18, 2009
    [Marketing] comScore Releases May 2009 Search Engine Rankings
    Google’s websites continued to lead the US search market in April 2009 with 65.0 comScore, Inc. NASDAQ: SCOR), has released its monthly comScore qSearch analysis of the United States search marketplace. In May 2009, Americans conducted 14.3 billion core searches. percent of the searches conducted, followed by Yahoo! percent), Microsoft (8.0 percent), Ask Network (3.9 percent) and AOL LLC (3.1 percent).
  • BILL HARTZER  |  FRIDAY, DECEMBER 11, 2009
    [Marketing] Search Engine Optimization Training Now in Washington DC
    Business owners, marketers, bloggers, entrepreneurs, webmasters, SEO specialists and consultants and people looking to start new careers can benefit from attending search engine academy classes. Search Engine Academy – DC , the first search engine optimization (SEO) training school in the Washington Metro area, has begun enrolling students in its upcoming certification courses.
  • GEOFF LIVINGSTON  |  THURSDAY, JUNE 3, 2010
    [Marketing] Welcome to the Obama BP Spin War
    The company has lost 1/3 of its market cap. I don’t understand how killing their clean energy programs — fueled by their profits and market cap — will help us become an oil free economy. Rhode Island farmers pitch in to help the Gulf. It’s been three days since my last post on the Deep Horizon oil crisis , and what a 72 hours it has been.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 28, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. 100 Science of Inequality – Finding The Mass Influentials Among Your Customers | Social Media Marketing | Social Media… [link] [link] Top ?
  • GEOFF LIVINGSTON  |  SUNDAY, NOVEMBER 21, 2010
    [Marketing] A Broadcast News Perspective by Debbi Morello
    Debbi has had an eclectic career path including cause marketing for a little paper that was just getting started called USA Today. This guest post attempts to provide a third side to the Mindless and Elite topic , perhaps the most important one: That of the reader (and the final post on the topic). Debbi Morello (@ debmorello ) is an accomplished photo journalist and humanitarian (full bio follows). From the social media perspective she is on Twitter, but is not a blogger (yet).
  • GEOFF LIVINGSTON  |  MONDAY, OCTOBER 11, 2010
    [Marketing] Tips from Communities Demonstrating Sustainable Technology Adaptation
    Patrick Crane , Vice President of Marketing, LinkedIn. The following content is based on original interviews with: Randy Paynter , Founder, Care2. Peggy Duvette , Executive Director, Wiser Earth. Richard Binhammer , Director of Digital Media, Digital Corporate Communications, Dell. Carie Lewis , Director of Emerging Media, Humane Society of America. Thank you to all five for taking the time to answer my questions.
  • TWIST IMAGE  |  SATURDAY, DECEMBER 25, 2010
    [Marketing] Six Links Worthy Of Your Attention #27
    Well here is one, coming from Patri Friedman , grandson of free-market theorist, Milton Friedman. free-market theory. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • SPROUT SOCIAL  |  THURSDAY, SEPTEMBER 15, 2016
    [Marketing] Todo lo que tienes que saber sobre las Estadísticas del público de Facebook
    Una buena manera de comenzar es con el plan de marketing para tu empresa que te debe ofrecer una idea más clara de quién es tu público. Si bien las Estadísticas del público se diseñaron teniendo cuenta a los anunciantes, los profesionales de marketing pueden aprender más sobre esta audiencia incluso si no planean usar Facebook Ads. Esta es una categoría importante para los profesionales de marketing, especialmente si eres una empresa local.
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