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  • PROBLOGGER  |  MONDAY, MARCH 13, 2017
    [Marketing] 6 Brands That Nailed Their Product Launches (And What You Can Learn From Them)
    Google wanted to introduce its Chrome browser to a more diverse market by bringing it to Thailand. But launching a product in a diverse market comes with its own challenges as you need to adapt your strategy according to cultural preferences. They launched two new products in Brazil – Trident Unlimited and belVita – and wanted to effectively market these products. This is a guest contribution from Shane Barker. Planning to expand your reach and grow your readership?
  • PROBLOGGER  |  FRIDAY, JANUARY 20, 2017
    [Marketing] Reading Roundup: What’s New in Blogging Lately?
    LinkedIn Marketing – How It Differs from Marketing on Other Social Networks and the Winning Tactics Your Peers Use | DrumUp. Pinterest now offers ad groups to paid campaigns | Marketing Land. Lots of changes and some good old-fashioned advice in today’s roundup – when was the last time you gave your email list some love?! The Five Most Realistic Ways to Make a Living as a Writer | Smart Blogger. We want to make real money, right? These are great ideas.
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 23, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    Ive founded 5 companies, and spent 15 years running digital marketing agencies.
  • TWIST IMAGE  |  FRIDAY, NOVEMBER 18, 2016
    [Marketing] Six Links Worthy Of Your Attention #335
    This big report from McKinsey is packed with data and speculation about what a mobile-first market looks like. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • PROBLOGGER  |  MONDAY, OCTOBER 6, 2014
    [Marketing] Things Bloggers Should Know Before Using Google Adwords
    Promoting your content with paid search marketing provides additional opportunity in content marketing. Here are few important policies for bloggers or content marketers. As such, experienced content marketers spend as much on promotion as they would on trying to generate the likable, linkable and sharable asset. Jignesh Gohel is Founder & CEO of online business consulting agency OLBUZ specializing in eCommerce, products and small business marketing.
  • PROBLOGGER  |  MONDAY, FEBRUARY 10, 2014
    [Marketing] Life After Keywords (Not Provided): What’s Next For Bloggers?
    Digital marketing agencies are looking ahead on this. The marketing blog at iAcquire recommends implementing a “content system” to create content that is both high-quality and consistent to get the jump start on life after (not provided). While marketers are scrambling to adjust methods for better rankings, bloggers are good to go. He specializes in advertising and marketing and also covers a variety of health and fitness topics. .
  • PROBLOGGER  |  TUESDAY, JANUARY 31, 2017
    [Marketing] Day Two: How to Fill in the Details of Your Winning Piece of Content
    This is part three in a series on Content Marketing Strategies from Pamela Wilson of Big Brand System. Day 1: How to Build a “Backbone” for Your Content Marketing. Pamela Wilson is a 30-year marketing veteran and is the author of Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience. If you’re a coffee or tea drinker, Day 2 might be a good day to drink an extra cup.
  • TWIST IMAGE  |  MONDAY, MARCH 7, 2016
    [Marketing] Video Content Eats All
    To make this happen, Instagram opened its ads to 200 markets, established dozens of marketing-vendor partnerships, introduced longer-form video ads and carousel ads, and expanded its action-based ad options such as app-install ads, "Shop Now" and "Learn More" buttons. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base).
  • TWIST IMAGE  |  WEDNESDAY, AUGUST 13, 2014
    [Marketing] Please Dig Deep For Justin Levy. He Is One Of Us.
    Others know him as the bestselling co-author of the business book, Facebook Marketing. facebook marketing. Life is fragile. Really fragile. I''m on Facebook - like I am every day - flicking through stuff.
  • JEFF ESPOSITO  |  MONDAY, OCTOBER 18, 2010
    [Marketing] Shedding Labels
    In the marketing and communications world, we tend to use labels to describe people, places and things. Savvy marketers know how to use labels in the art of persuasion, calling your innermost thoughts and emotions to get you to act (or not). And if changing the way I handle my own business can be so invigorating, I can only imagine how a company would feel if they altered their marketing tactics and freshened their brand.
  • TWIST IMAGE  |  SATURDAY, FEBRUARY 2, 2013
    [Marketing] Six Links Worthy Of Your Attention #137
    As someone who reads my books exclusively on my iPhone (occasionally on the iPad ), I tend to act like a market of one , instead of looking at the bigger picture. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • TWIST IMAGE  |  MONDAY, AUGUST 10, 2015
    [Marketing] Is Producing Content The New Way That We Consume Media?
    Billions upon billions of dollars of market capitalization "suddenly" disappeared. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.
  • ENGAGING BRAND  |  MONDAY, NOVEMBER 14, 2011
    [Marketing] How to Go Off-Topic in Social Media
    Some followers may welcome sales and marketing messages, but to others this may feel like little more than a commercial campaign that has been launched through social media. There's nothing new about networking to build business relationships, but social media has turned networking on its head by allowing businesses and customers to connect on new levels. Unlike advertising, which is built around one-way commercial messages, social media promotes two-way conversations and relationships.
  • CONVINCE & CONVERT  |  TUESDAY, JULY 13, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. They are still stuck in the old paradigm of interruption marketing. Being part of an agency allows you to be part of the “hive mind&# instead of potentially being in a smallish subset to the marketing department.
  • PROBLOGGER  |  FRIDAY, JUNE 7, 2013
    [Marketing] Discover The “Can’t Miss” Email Technique To Bring Attention To Your Blog
    It’s easier said than done, but whenever your trying to market your blog to others, it can be a very discouraging process. Obviously, email marketing is an effective way to communicate with our readers , but more often than not, a well known blogger is not signed up to your email list. Granted, in reality, I am marketing to them. This is a guest contribution by Frank Angelone. It’s safe to assume that you want your blog to succeed, right?
  • PROBLOGGER  |  MONDAY, MARCH 28, 2011
    [Marketing] How a Tiny Blog Landed Guy Kawasaki (and Copyblogger!)
    This guest post is by Danny Iny of Firepole Marketing. Oh, and an exclusive interview on Firepole Marketing. You haven’t heard of Firepole Marketing?! Well, that’s no surprise, because unlike Forbes , Startup Nation, or Brazen Careerist, whose subscriber count numbers in the hundreds of thousands, Firepole Marketing’s subscribers number in just the hundreds—no thousands. So how did a little fish like Firepole Marketing land a giant ocean liner like Guy Kawasaki?
  • PROBLOGGER  |  WEDNESDAY, MAY 11, 2016
    [Marketing] How to Choose a Blog Topic That’s Pre-Programmed for Success
    It begins with the most important, but most often ignored, consideration: the market. Stage One: Narrow by Marketability. We can infuse everything we do with our personality and pour our passion into every project, but in the end it’s the market that determines what wins and what loses. The market at large has to agree. The same can be said of home improvement and YouTube, content marketing and blogs, teen angst and Instagram.
  • PROBLOGGER  |  FRIDAY, FEBRUARY 12, 2016
    [Marketing] Reading Roundup: What’s New in Blogging Lately?
    Marketing in the Year 2016 // Observer. Marketer’s Focus for 2016: Digital Tactics That Help Acquire, Convert, Retain Customers // Millenial CEO. 12 Mistakes Content Marketing Experts Make // Forbes. The end of yet another week – here’s what caught my eye on blogging and social media. I hope they help you! I always feel as though I learned something. How to Win on Facebook: 8 Lessons Learned from Analyzing 1 Billion Posts // Quicksprout.
  • TWIST IMAGE  |  SATURDAY, AUGUST 8, 2015
    [Marketing] Six Links Worthy Of Your Attention #268
    I'd never heard of Murray Gell-Mann ; like many things, it's about marketing. '. For the past few years, I have been challenging the business world to think less about their content marketing, and much more about their content distribution strategies. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • TWIST IMAGE  |  THURSDAY, APRIL 24, 2014
    [Marketing] Be Nice When You Say Bad Things Online
    It also teaches marketers a very powerful lesson (that they often do not want to hear): not everyone is going to love your brand. marketing lesson. Is anyone still willing to argue that consumer reviews are not one of the most powerful forces online? You could argue that having over 24,000 reviews for Fifty Shades of Grey on Amazon (this is factual) is just a whole lot of clutter that no consumer is going to sift through.
  • TWIST IMAGE  |  SATURDAY, MAY 26, 2012
    [Marketing] Six Links Worthy Of Your Attention #101
    "Here's some long-form online journalism about a corner of the Internet that I have always despised: the get rich quick on informational marketing products websites. What looks like nothing more than an affiliate marketing pyramid scheme is actually a fascinating look into what technology can do when used by those who have nothing but their own financial gain at hand.
  • TWIST IMAGE  |  SATURDAY, DECEMBER 25, 2010
    [Marketing] Six Links Worthy Of Your Attention #27
    Well here is one, coming from Patri Friedman , grandson of free-market theorist, Milton Friedman. free-market theory. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • PROBLOGGER  |  FRIDAY, DECEMBER 31, 2010
    [Marketing] Blogging Success Summit 2011
    Mari Smith (co-author, Facebook Marketing). Mike Volpe (VP of marketing, HubSpot). If you’re looking to take your blogging up a notch in 2011 with some great training then you’ll want to check out Blogging Success Summit 2011. This is a completely online/virtual event and it is currently 50% off (a limited time early bird rate). It includes teaching from 23 successful bloggers including: Technorati CEO Richard Jalichandra. Scott Monty (head of social media, Ford).
  • TWIST IMAGE  |  SUNDAY, NOVEMBER 3, 2013
    [Marketing] Confessions Of A Real Life Mad Man
    marketing podcast. Episode #382 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. One of my business partners at Twist Image is an advertising industry veteran. He helped build one of the most well-regarded agencies in Canada for well over a decade. When we first met (over a decade ago), he half-joked that it''s surprising how many highly-intelligent individuals would like to be a part of such a miserable industry.
  • TWIST IMAGE  |  SUNDAY, OCTOBER 27, 2013
    [Marketing] Can You Really Work Less And Earn More?
    marketing podcast. Episode #381 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Richard Koch is someone I have been following for a long time. He is a very prolific business writer known best for his hit business book, The 80/20 Principle (and you probably also heard of Superconnect ). He recently published, The 80/20 Manager - The Secret to Working Less and Achieving More , and this is where things start to get interesting.
  • TWIST IMAGE  |  SUNDAY, OCTOBER 20, 2013
    [Marketing] Reddit, Permission And Internet Culture
    marketing podcast. Episode #380 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #380 of Six Pixels Of Separation - The Twist Image Podcast. I have been hearing about the new business book, Without Their Permission , for well over a year. Alexis Ohanian and I share the same publisher and editor ( Grand Central Publishing - Hachette Book Group ). Alexis is one of the most impressive young people you will ever meet.
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 21, 2014
    [Marketing] 16 Billion Things To Think About
    I''m going to be a simpleton and a market of one. market of one. It keeps happening. Something pops up on Twitter , or in your Facebook newsfeed or via email that has you shaking your head in disbelief. There is probably no topic (this week) that caused this kind of visceral reaction more than Facebook''s acquisition of WhatsApp. Personally, I''m still trying to understand if this is a $16 billion or $19 billion deal (half-joking).
  • PROBLOGGER  |  THURSDAY, JULY 17, 2014
    [Marketing] How to Beat Your Competition Online by Trying this One Thing
    Only a few years ago, marketing gurus would have suggested you try social media to beat your competitors. Smart marketers and entrepreneurs have shifted focus from content strategy to visual content strategy. If you want to beat your competition, create great and “snackable” content with visual marketing online. . How to Use Visual Content Marketing on Your Social Media. This is a guest contribution. You look around you, and there’s competition everywhere.
  • TWIST IMAGE  |  FRIDAY, JULY 5, 2013
    [Marketing] PowerPoint Doesn't Suck. You Do.
    Also in the room were the most senior communications and marketing executives from the company, to ensure that everything was being set-up just right. How many times have you heard the phrase, " PowerPoint sucks!" " or "slides kill presentations?" " Here''s something to think about as you head into the weekend: PowerPoint doesn''t suck. You suck. Sorry. I don''t mean "you" (the person reading this blog post.
  • TWIST IMAGE  |  MONDAY, MARCH 14, 2011
    [Marketing] How To Be A Social Media Jerk
    " and the response back from the person is, "my name is Local Marketing Guru!" You'll read a whole bunch of different perspectives online about what you should and should not be doing when it comes to Social Media. I'm a big believer in doing what works best for you and ignoring what most of the Digerati think. Seth Godin often says, "your mileage may vary," while Chris Brogan is always smart with his, " you're doing it wrong ," Blog posts.
  • CONVINCE & CONVERT  |  SUNDAY, AUGUST 26, 2012
    [Marketing] dot coma – Are Domain Names Even Relevant Now?
    I have been in digital marketing a long time. How long? When I started, domain names were free , because why would anyone pay money for something of no consequence? My first online voyage was in 1994, working with my college pals at Internet Direct, Arizona’s first Internet company (and also the inventor of virtual Web hosting, ultimately sold to Mindspring).
  • PROBLOGGER  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Marketing] How to Write a Professional E-mail that Gets a Reply
    As a freelance blogger, writer, content marketer and what have you; my best guess is that your emails are professionally intent and the primary concern each time you write an email is to get a reply on it? It’s no-brainer e-mails are becoming the primary objects of online marketing. Email marketing companies like Aweber, Get Response and their likes have been huge fans of many freelance writers and internet marketers at large.
  • PROBLOGGER  |  WEDNESDAY, MARCH 20, 2013
    [Marketing] 9 Steps to Creating a Successful e-Course
    despairing – ‘Everybody knows everything about marketing, why would they listen to me?’ Knowing this will help you rejigger your course and your marketing because you will see how people are actually using the material. How did they market? ’ Give yourself a few days off – a real rest, away from marketing and technology – and then assess. If so, pour your energy into marketing for the next round.
  • PROBLOGGER  |  MONDAY, MAY 1, 2017
    [Marketing] Want Better Results? Treat Your Blog Like an Actual Business
    It could be marketing, advertising, or a blogging course that’s aimed at bettering your results. In order to offer amazing value and content to your target market, you should always be growing both personally and professionally,” career coach Elizabeth Smith says. Consultants are especially good for things like big-picture business strategy, marketing, legal issues, and other complicated challenges. Make Marketing a Priority.
  • CONVINCE & CONVERT  |  FRIDAY, JUNE 29, 2012
    [Marketing] Social Pros 22 – Evan Hamilton, UserVoice
    I do want to acknowledge our sponsors at Social Pros, which includes Argyle Social, my company, developers of data driven social media management software , Janrain , the social sign on 800-pound gorilla, and Infusionsoft which develops great marketing automation software for SMBs and Jim , Digital Book Launch , who’s our special guest today. Jay and I wrote like email marketing guys, long suffering email marketing guys.
  • PROBLOGGER  |  WEDNESDAY, MARCH 23, 2016
    [Marketing] How We Generated Our First 100 Sales for Free (and How You Can Too)
    Instead of the influencer feeling used or leveraged solely for their audience, they may feel now that they are helping to shape the product and its marketing, particularly if you take their feedback on board. If they say no, then ask why and how you could improve the product – market research on your doorstep! Tom Buckland is the CEO of HQ SEO and marketing director of My Local Services. This is a guest contribution from Tom Buckland.
  • TWIST IMAGE  |  THURSDAY, FEBRUARY 7, 2013
    [Marketing] In Defense Of TED
    Individually, you may not think that a marketing professional like me would get anything out of a talk about physics, disease, medication, book cover design or whatever. marketing professional. TED is the most important conference out there. TED is so much more than a conference. News was announced this week that the annual TED conference would be moving from its current home in Long Beach, California to Vancouver, British Columbia.
  • TWIST IMAGE  |  SATURDAY, DECEMBER 17, 2011
    [Marketing] Six Links Worthy Of Your Attention #78
    Forget gold, Treasury Bills, and the equity market: you should invest in good developers if you want to get rich, says Venkatesh Rao." Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • TWIST IMAGE  |  TUESDAY, AUGUST 4, 2015
    [Marketing] A World Of Unicorns Where Billions Of Dollars Are At Stake
    A "unicorn" is a startup with a market capitalization of $1 billion or more. This means their market capitalization is a staggering $50+ billion. Uber's massive market value surpasses 80%+ of all S&P 500 companies, many of which have been around for 20, 30, 50 or more years (Uber was started in 2009). Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base).
  • TWIST IMAGE  |  THURSDAY, JANUARY 1, 2015
    [Marketing] Rescue Books
    Beyond making her smile at this practice, I also asked her about the market for collectibles in the business book space. As old as some business books seem, there is not a massive market for unique, one-of-a-kind collectibles. The information in some of these business books can''t be measured, and yet there was no substantive market for these in terms of them being collectibles. It''s time to save business books.
  • TWIST IMAGE  |  FRIDAY, JUNE 14, 2013
    [Marketing] Six Links Worthy Of Your Attention #156
    "Brand marketing hasn''t really changed, and venerated brands like Coke can usually coast on a market where everyone''s familiar with their ubiquitous red-and-white swirled logo. "There has been a lot of talk about the whole quality over quantity debate when it comes to brands creating content (more on that here: Marketers Are Not Publishing Enough Content ).
  • TWIST IMAGE  |  WEDNESDAY, MARCH 6, 2013
    [Marketing] 3D Printing Will Impact Business In A Big Way
    Take these simplistic 3D printers that we currently have in market and think about the ability to replace pieces and parts of a myriad of products on demand. Many people see 3D printing as a pipedream or something that major brands need not concern themselves with yet. It's true. It will be a long while before anyone and everyone can effectively hit a "make" button as easily as they are hitting the "print" button from their desktops.
  • PROBLOGGER  |  SUNDAY, DECEMBER 29, 2013
    [Marketing] 2014 Reboot: Get Ready for the New Year With a Blog Overhaul
    Ryan Barton, author of Smart Marketing , shows us the way. When I launched The Smart Marketing Blog in 2007, my posts were eclectic random. But now, when I focus only on smart marketing for small business success, my readers know what to expect. Last year I published my book on smart marketing for small businesses , this year I launched my newsletter , and in the months ahead I have two other books in the works.
  • TWIST IMAGE  |  WEDNESDAY, MARCH 20, 2013
    [Marketing] Writing Your Resume (It's Not What You Think)
    Several months ago, I had the honor of speaking to the senior-most marketers of Mattel ( Barbie , Hot Wheels , Matchbox , etc.). How is your career going? How is your life going? Do you lead a charmed life? Do you wish that every day was Groundhog's Day? Are you, literally, sucking the juice out of every day and accomplishing everything that you had hoped to accomplish? My guess is that there are very few people who can truly make these claims of unbridled glee.
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 13, 2012
    [Marketing] Voice Computing Puts the Words Back in Your Mouth
    The week prior in New York, I had a number of Inbound Marketing Summit attendees awarding a victory to Apple, telling me that SIRI obviously is the clear winner by putting such technology into iPhone 4S users’ hands in late 2011 (and now the iPad, in version 3). I can all but guarantee that this shift back to a more “human” way of communication will surely disrupt social media and everything we know today about marketing…faster than we can plan around it.
  • TWIST IMAGE  |  WEDNESDAY, APRIL 2, 2014
    [Marketing] The Speed Of Brands And Other Stuff
    The book tells the tale of how technologists and financial analysts have built computer algorithms and hardware to help game the stock market. stock market. What do you make of this whole high frequency trading scandal? Personally, I am not surprised. At every turn, we''re seeing more and more businesses using speed (in almost unimaginable ways) to make more money.
  • JEFF ESPOSITO  |  MONDAY, JULY 30, 2012
    [Marketing] Push for change without pushing others away
    Marketers’ have spent their careers creating ads that drive consumers to purchase with little or no customer input. Instead, if your marketing team has seen a decrease in sales via email messages, offer a social sharing option for emails which could help the team and the businesses bottom line. For example, if your marketing team has seen a decrease in sales via email messages, offer a social sharing option for emails which could help the team and the businesses bottom line.
  • TWIST IMAGE  |  THURSDAY, MAY 16, 2013
    [Marketing] Supporting Those You Like - CTRL ALT Delete Comes Out Next Week
    digital marketing agency. My new book, CTRL ALT Delete , comes out next week. It took well-over six months of concentrated effort to write my second book, CTRL ALT Delete , which comes out on May 21st, 2013. The thing is this: you would have never known it or felt it. In that time, I didn''t miss a client meeting for Twist Image or alter my responsibilities at the agency.
  • TWIST IMAGE  |  MONDAY, JANUARY 30, 2012
    [Marketing] Blogging Is Dead. Here We Go Again
    Perhaps all of those vapid and narcissistic attempts to convince unsuspecting consumers that their corporate Blog was authentic - when in reality it was either overtly or thinly-veiled marketing pap - will, hopefully, make way for more authentic voices and opinions to rise. Less and less of the Inc. 500 are Blogging. Blogging is dying. ReadWriteWeb 's post, Blogging Declines Across the Inc. 500 , was bound for linkbait heaven.
  • PROBLOGGER  |  FRIDAY, JANUARY 27, 2017
    [Marketing] Reading Roundup: What’s New in Blogging Lately?
    Things are changing faster than ever before, and while marketing the same way as a few years ago doesn’t have the same result for us any more, there is the added issue of new standards of success. Marketers Speak Out: Which Type of Content REALLY Performs Best? Social guru Ian Cleary is the guest on this episode of the Social Media Marketing Podcast and he shares his go-to tools to make life easier. And just like that, January 2017 is almost over.
  • PROBLOGGER  |  MONDAY, DECEMBER 17, 2012
    [Marketing] Blogging on the Bleeding Edge: Create Content that Gets Liked, Shared, and Talked About
    However, regurgitated content won’t thrust you to the forefront of your market. This is “bleeding edge” content that’s new to your market. You want your finger on the pulse of what’s happening next, and the only way to do that is to know the decision-makers in your market. Have you identified the decision-makers in your market? Glen is dedicated to helping entrepreneurs create and market a blog online that makes them money.
  • PROBLOGGER  |  FRIDAY, SEPTEMBER 23, 2016
    [Marketing] Reading Roundup: What’s New in Blogging Lately?
    Want to be a Better Social Media Marketer? Do you feel like there is so much change afoot this year? I totally do! And I think this week’s picks really reflect that. There is an undercurrent of taking risks and moving forward. My kind of undercurrent. I’d love to hear what changes you’re making, if you’re starting a blog , revamping a current one, branching out into online business or something else?
  • PROBLOGGER  |  TUESDAY, MARCH 21, 2017
    [Marketing] How To Get Started With Free Travel When Your Blog is Brand New
    What matters isn’t the size of your blog’s audience, but what value you bring to the PR or marketing professional you would like to work with. For example, if you were to reach out to the Hard Rock Café Resort in Orlando and it is always booked they may not even respond, but a brand new hotel in the area is looking for ways to market their recent opening. Providing other services will make it easier for the PR and marketing professionals see the value in your proposal.
  • TWIST IMAGE  |  THURSDAY, OCTOBER 14, 2010
    [Marketing] What You Tell A Search Box
    search engine marketing. There is no doubt that as the Internet evolves, so too must the search engines. As someone who was there when the first search engines came online (in fact, I helped launch one of them), it's no surprise that we've evolved from basic search to search integrated with relevant advertising, to search beyond text (you can now search images, audio and video).
  • JEFF ESPOSITO  |  FRIDAY, AUGUST 23, 2013
    [Marketing] Drawing Inspiration from Party Poker’s Road to Old Trafford Success
    For those who want to market their sports or gaming events, social networking sites are the best online platforms to consider. It’s best to only use keywords commonly used by your market, which in this case will be #Poker or #PokerTournament. 140-Character Free and Effective Marketing. According to Sales Force Marketing , social publishing is the most effective online platform for advertising. How social media contributed to the tournament’s online buzz.
  • JEFF ESPOSITO  |  SUNDAY, MARCH 4, 2012
    [Marketing] Is your business customer-centered?
    Marketing/PR/Social Media folks who work with customers. This post contains video, click here if you are having trouble viewing. When I first heard of Brian Solis’ End of Business as Usual , I was not all that excited. My whole thought was who needs another social media book with the same catchphrases and rehashed case studies. So when I received a copy of the book in a care package, I debated whether or not to read the piece.
  • JEFF ESPOSITO  |  THURSDAY, AUGUST 18, 2011
    [Marketing] What is the Future of Media?
    What is the new marketing mix? On August 23, Tuesday for those of you playing along at home, I will be part of Cision’s The Future of Media. The event is free and is a rapid-fire platform of 30 speakers in 60 minutes on the future of media, public relations and social media. I am part of a cast that includes Gini Dietrich , Heather Whaling , CC Chapman , Deirdre Breakenridge and many more. Topics covered will include: Is advertising dead?
  • JEFF ESPOSITO  |  THURSDAY, DECEMBER 9, 2010
    [Marketing] Helping your fans interact with your brand with Facebook’s new changes
    A full writeup on the change can be seen over on Effective Student Marketing. Earlier today, Facebook made some changes to their privacy policy that adds a new layer of security for their users. The one downside is that it negatively impacts the way that brands can interact with their fans. This is something that can become a headache for both customers looking to interact and the brands looking to converse with them.
  • PROBLOGGER  |  THURSDAY, SEPTEMBER 22, 2011
    [Marketing] 7-point Checklist For Bloggers Who Want to Create a Profitable Blog
    How well are you marketing your blog? Do you only using one or two marketing methods? Do you only use online-to-online marketing? Do you outsource the marketing or manage the outsourcing properly? Do you use out of date marketing methods or only use the latest craze in marketing? Do you use multiple marketing methods—free and paid, tried and tested, and new? Do you use offline-to-online marketing? This guest post is by Peter G.
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 26, 2014
    [Marketing] Be Like Apple
    I watched this conversation while thinking about corporate culture, how to adapt in an ever-evolving times, how is marketing still relevant, and what it takes for a company like that to "win"? Don''t be like Apple. Apple is always the worst case study to demonstrate anything to any other business. Apple is always the best case study to demonstrate anything to any other business. You could say that Apple is an anomaly.
  • PROBLOGGER  |  TUESDAY, JUNE 25, 2013
    [Marketing] Social Media: What’s it Good For?
    I’ve been asked this question quite a few times lately from business owners trying to get their head around how to use social media in their online marketing mix. In contrast, I see the vast majority of our sales of eBooks and events to be the result of our email marketing. Does social media drive sales? Many of them tell me that they don’t see a direct return on investment from their use of Twitter, Facebook and other social networks.
  • PROBLOGGER  |  SUNDAY, OCTOBER 9, 2011
    [Marketing] Make Money Locally—and Globally—Through Your Blog
    This guest post is by Danny Iny of Firepole Marketing. We started Firepole Marketing less than a year ago, and we’ve done pretty well with it over that time. they need a new website)—either way, I would end up helping them make more money by tuning up their marketing and business strategy. My partner Peter is a marketing and business coach, with similar expertise. So we decided to create our training program—that was the birth of Firepole Marketing.
  • PROBLOGGER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Marketing] How to Master Visual Customer Service in the Social Age
    Marketers have already jumped on the visual content bandwagon, but ads and content aren’t the only places where you can take advantage of visuals. This is a guest contribution from Jennifer Landry. There’s a reason why the saying, “A picture is worth a thousand words,” is still used today: 90 percent of information your brain absorbs is visual and you tend to retain 80 percent of what you see, versus the 20 percent of what you read.
  • TWIST IMAGE  |  FRIDAY, NOVEMBER 3, 2017
    [Marketing] The One And Only Steve Bailey On This Month's Groove - The No Treble Podcast
    digital marketing. Steve Bailey is this month's conversation on Groove - The No Treble Podcast. You can listen the new episode right here: Groove - The No Treble Podcast - Episode #35 - Steve Bailey. Who is Steve Bailey? Here's a little known personal fact about me: Steve Bailey 's 2007 album, So Low. Solo , is one my favorite instrumental music albums of all time. Beyond his stunning mastery of the six-string fretless bass, the composition and arrangements on this disc are captivating.
  • CONVINCE & CONVERT  |  MONDAY, JANUARY 9, 2012
    [Marketing] 6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment
    As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. It’s entirely possible you love this commercial. I don’t. The Tostitos “talking bag” commercial ran extensively during the bowl game extravaganza on ESPN and other channels on January 2. There are actually at least two spots, but this one ran more often).
  • CONVINCE & CONVERT  |  FRIDAY, JUNE 11, 2010
    [Marketing] It's Time for Real-Time
    We have some other craziness planned, too, and we’ll want to bounce ideas off of you, solicit your genius for marketing the book, and all that stuff. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too.
  • TWIST IMAGE  |  THURSDAY, JUNE 21, 2012
    [Marketing] The Most Exciting Thing Happening In Digital Right Now
    At a business level, there's a bigger (and much more profound) element at play here: Kickstarter devours the chasm that existed in entrepreneurship between ideation and go-to market (the hardest and most complicated part of it). It's not Twitter. It's not Facebook. It's not YouTube. It's Kickstarter. I fell madly, deeply in love with Kickstarter when I first heard about it back in 2009 (you can read more about my love for it here: Kickstart Your Own Economy ).
  • JEFF ESPOSITO  |  WEDNESDAY, AUGUST 15, 2012
    [Marketing] Friends with benefits, conquering fear and non-sexy products
    Vistaprint submissions: Friends with Benefits – Vistaprint’s VP of Marketing Communications, Bridget O’Brien has submitted a session where she will go through the benefits of a national television campaign featuring real-life customers Anthony Flynn and Tess Scanlon-Phillips to the company and these small businesses. Get your mind out of the gutter… this isn’t that kind of post.
  • CONVINCE & CONVERT  |  THURSDAY, JULY 28, 2011
    [Marketing] Social Frosting, Google Plus, and SEO – a Conversation
    His new book “Social Marketing to the Business Customer&# with Paul Gillin about B2B social media marketing is available now. . This is a recent podcast about Google Plus by Eric Schwartzman @EricSchwartzman who provides online social media training , social media strategy and social media policy governance.
  • CONVINCE & CONVERT  |  FRIDAY, JULY 27, 2012
    [Marketing] Social Pros 26 – Richard Owen, Satmetrix
    We’re taking social and moving it beyond marketing, and getting lots of people involved. Here we are in year, I don’t know, whatever, of social media and social media marketing, and it strikes me that that’s still a significant challenge. But I guess in some respects it’s not surprising at all because it’s still difficult for people to tie email marketing and search marketing, and other things that… Jay: Yeah.
  • CONVINCE & CONVERT  |  THURSDAY, JULY 12, 2012
    [Marketing] Building Your Business With Internal Collaboration
    It’s like nothing else on the market, and I really mean that. market forces in there that encourages employees to collaborate, respond, and participate? going to position it, how you’re going to brand it and market it. marketing, this notion of social email. Video production by my friends at Candidio. Fast, inexpensive, great service. Abbreviated transcript below. Please watch video for entire interview.).
  • TWIST IMAGE  |  FRIDAY, JUNE 19, 2015
    [Marketing] Is Television Lying To Us?
    TV marketers can optimize their spend by leveraging data sources, including high-frequency consumer interactions like website visits and inbound calls, to improve TV advertising performance. That's a fair conclusion (maybe even an obvious one), but it all seems a little confusing to me (and, yes, I'm a biased digital marketer). So, what do you think? Is television lying to us? Last week, AdWeek published an article titled, Why TV Is Still the Most Effective Advertising Medium.
  • PROBLOGGER  |  TUESDAY, AUGUST 8, 2017
    [Marketing] 3 Ways to Make More Affiliate Income as Bloggers
    Jayson DeMers points to affiliate marketing as an excellent entry-level place to begin monetizing your blog in this Forbes article , because it is easy to implement and free to start up (just taking a bit of your time). With the right marketing tactics, you can make money from affiliate products. This article will focus on how to make more money blogging via affiliate marketing. There are two key elements to making good money from affiliate marketing.
  • CONVINCE & CONVERT  |  FRIDAY, AUGUST 24, 2012
    [Marketing] Social Pros 30 – Eric Schwartzman, Social Media Boot Camp
    This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. I am Jay Baer , joined, as always, by social media marketing software company genius, Founder, President and man among boys, live from the woods of North Carolina, Mr. Eric Boggs. As you said, social media is everybody’s responsibility, not just one person or not just somebody in marketing.
  • CONVINCE & CONVERT  |  FRIDAY, DECEMBER 30, 2011
    [Marketing] Why Google Has the Hammer To Make Businesses Use Google Plus
    And while Google wasn’t able to buy Twitter, they were able to incorporate Twitter data into Google results , and the tweets and mentions your published content receives has a material impact on how Google ranks you (which is why search and the marketing side of social media are important to consider in parallel). (Happy Holidays! I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. This is #1.
  • PROBLOGGER  |  TUESDAY, MARCH 12, 2013
    [Marketing] Broaden Your Blog’s Reach Through Innovative Content [Case Study]
    Our panelists come from a variety of backgrounds, yet discuss a subject that shares a core principle with online marketing. This is very intentional as I want to dig into deeper truths about online marketing principles but without the industry bias, jargon, mechanics, or politics. My brand mission is to bring the concepts of online marketing into the mainstream. Inside The Mind does this by fusing internet-generation humor with top level online marketing advice.
  • CONVINCE & CONVERT  |  MONDAY, JANUARY 9, 2012
    [Marketing] 6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment
    As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. It’s entirely possible you love this commercial. I don’t. The Tostitos “talking bag” commercial ran extensively during the bowl game extravaganza on ESPN and other channels on January 2. There are actually at least two spots, but this one ran more often).
  • PROBLOGGER  |  MONDAY, NOVEMBER 14, 2016
    [Marketing] More Ways to Grow Your Blog’s Traffic Without Google Search
    Tactic #2: Influencers Marketing. Previously, I covered five different tactics: 1) Blog commenting 2) Freebies marketing 3) Crowd sourcing post 4) Creative social media marketing and 5) Leveraging Q&A platforms. Thus, we built more topics for this demographic; we then hired a part-time Pinterest marketer to help us promote our posts on Pinterest. Web marketer. By ProBlogger Expert Jerry Low. Google traffic is lucrative – there’s no doubt about that.
  • PROBLOGGER  |  SUNDAY, SEPTEMBER 28, 2014
    [Marketing] It’s been 2 Years Since I’ve Seen A Blog Training Program This Good
    Understand what makes YOUR blog unique (and therefore marketable), and create the framework for a powerful platform that gets results. Presentation is Everything – Uncover the three visual areas every blogger must focus on in order to be successful and learn not only why Pinterest is the most powerful marketing tool ever created, and how to harness that power through creating the Perfect Pin™.
  • TWIST IMAGE  |  FRIDAY, DECEMBER 8, 2017
    [Marketing] The Legendary John Patitucci On This Month's Groove - The No Treble Podcast
    digital marketing. John Patitucci is this month's conversation on Groove - The No Treble Podcast. You can listen the new episode right here: Groove - The No Treble Podcast - Episode #36 - John Patitucci. Who is John Patitucci? What has not been said about the bass playing of John Patitucci ? The Brooklyn native started playing the bass when he was twelve years old and has not stopped since.
  • JEFF ESPOSITO  |  MONDAY, JANUARY 28, 2013
    [Marketing] Useful Tips for Community Managers
    The 60-page ebook is filled with useful tips from leaders in the space and covers a variety of topics including the customer service/community manager dynamic, advice for new community managers and the role of community management in marketing. Perhaps the most interesting quote in the ebook is: Social Media Managers work in the marketing department. Today is Community Manager Appreciation Day.
  • PROBLOGGER  |  MONDAY, DECEMBER 2, 2013
    [Marketing] PPC: A Viable Alternative to Organic Traffic for Bloggers?
    Email list opt-in (addresses can be used in future email marketing campaigns). They should also be used alongside traffic generation techniques like social media marketing and email marketing. If you put an equal amount of time and effort into various marketing practices like SEO, PPC, social media and email marketing, if one of your campaigns goes badly wrong, you’ve got the others to fall back on.
  • CONVINCE & CONVERT  |  FRIDAY, JULY 13, 2012
    [Marketing] Social Pros 24 – Shawn Morton, JPMorgan Chase
    I think ultimately that will be the objective, as marketers get savvier and smarter about social marketing, and taking a cross-channel view. Our first step there was, I would say it was a safe step, cause marketing. Cause marketing is something that was pretty well proven at the time as a way to engage folks, a way that they’ll get involved for altruistic reasons, but also for that self-identifying with the charity.
  • CONVINCE & CONVERT  |  THURSDAY, MAY 31, 2012
    [Marketing] Social Pros 18 – Ike Pigott, Alabama Power
    B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” ” That’s up substantially from last year, but if you look at that from the converse, it means that two thirds of B2B companies have not fully embraced social marketing, which strikes me as curious at some level. Are you in marketing or communications?
  • PROBLOGGER  |  SATURDAY, APRIL 28, 2012
    [Marketing] 27 Awesome Ways to Get People to Listen to You
    JVs are great for getting your message out to huge lists of people, for the price of sharing your profits with another marketer. Take time to create a graphic that’s compelling and telling for your market, and see where it goes! To use this in your own marketing, try to promote other people 80% of the time, and your own work 20%. Article marketing. The more saturation throughout your market you have, the more opportunity there is for people to find you.
  • TWIST IMAGE  |  FRIDAY, JUNE 17, 2016
    [Marketing] Six Links Worthy Of Your Attention #313
    This is all about what we're going to do with it, and how smart we will be about the implementation and marketing of it to the masses." Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • TWIST IMAGE  |  FRIDAY, DECEMBER 18, 2015
    [Marketing] Six Links Worthy Of Your Attention #287
    Some see blurbing a book as a great form of personal branding and marketing (I know that I do), others think that it can dilute everything (like this piece). Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • TWIST IMAGE  |  SATURDAY, NOVEMBER 9, 2013
    [Marketing] Six Links Worthy Of Your Attention #177
    "Technology, contextual marketing, data, analytics, game theory and more. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • TWIST IMAGE  |  MONDAY, FEBRUARY 22, 2016
    [Marketing] The TED 2016 Experience
    While it may seem like Apple is just trying to protect its brand (the CIA is calling this an issue of marketing), we should all think (very deeply) about the implications and what this means to all of our privacy. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media.
  • TWIST IMAGE  |  MONDAY, AUGUST 17, 2015
    [Marketing] Is Technology Killing Work Life Balance?
    How about this: WeWork has over $10 billion in market capitilization. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.
  • TWIST IMAGE  |  TUESDAY, JULY 29, 2014
    [Marketing] Social Media, Politics And A Myopic World View
    Quartz: Google has run away with the web search market and almost no one is chasing. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away.
  • TWIST IMAGE  |  SUNDAY, DECEMBER 1, 2013
    [Marketing] The Art Of Writing Well With Roy Peter Clark
    marketing podcast. Episode #386 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Every so often, I get the chance to dive deep into a topic that is of huge (and personal) interest to me. This is one of those episodes. Roy Peter Clark is widely regarded as "America''s writing coach." " He has a stated desire to create "a nation of writers."
  • PROBLOGGER  |  TUESDAY, OCTOBER 16, 2012
    [Marketing] Build Your List Before You Launch, Using Launchrock
    The company I work for, Distilled , launched our online marketing training platform DistilledU back in May, after a few months of content creation and development. While your mileage may vary by the size of your engaged audience and those willing to help you co-market your product, I believe that you as well can see success in getting pre-buy-in for your product launch using Launchrock. I understand that many bloggers and marketers are not designers.
  • PROBLOGGER  |  WEDNESDAY, MARCH 30, 2011
    [Marketing] Third Tribe is Closing to New Members — Join Us Before Friday, April 1
    We built it to provide a learning and networking opportunity for internet marketers who wanted cutting-edge information about how to grow their sites — without the high-pressure hype or “black hat&# techniques you see on some other sites. We took the most effective techniques from Internet Marketing and blended them with the content-rich, community-building style of the social media crowd. 24/7 access to a thriving community of online marketers.
  • CONVINCE & CONVERT  |  SUNDAY, JULY 3, 2011
    [Marketing] Why Google Has the Hammer To Make Businesses Use Google Plus
    And while Google wasn’t able to buy Twitter, they were able to incorporate Twitter data into Google results , and the tweets and mentions your published content receives has a material impact on how Google ranks you (which is why search and the marketing side of social media are important to consider in parallel). Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar.
  • PROBLOGGER  |  TUESDAY, SEPTEMBER 4, 2012
    [Marketing] Blogging for Startups: 10 Essential Tips to Make it Work
    In addition, few other marketing channels allow you to connect so well with prospective (and current) customers as well as giving you a platform to provide readers with a ton of value. They don’t call it “content marketing” just for kicks: although the content itself is a good marketing outlet, you’ve got to market your own content in order for it to succeed. This guest post is by Gregory Ciotti of Help Scout.
  • PROBLOGGER  |  FRIDAY, JANUARY 27, 2017
    [Marketing] Reading Roundup: What’s New in Blogging Lately?
    Things are changing faster than ever before, and while marketing the same way as a few years ago doesn’t have the same result for us any more, there is the added issue of new standards of success. Marketers Speak Out: Which Type of Content REALLY Performs Best? Social guru Ian Cleary is the guest on this episode of the Social Media Marketing Podcast and he shares his go-to tools to make life easier. And just like that, January 2017 is almost over.
  • PROBLOGGER  |  WEDNESDAY, MAY 25, 2016
    [Marketing] 7 Simple Ideas for Mailing List Opt-Ins
    Truly, this is a marketing technique that should not be taken lightly – if you haven’t set up a mailing list, now’s the time. While you’ll find that a small number of people will happily sign up for your marketing outreach as raving fans, you’re still going to have to put in some real effort to get new subscribers and keep them happy. This is a guest contribution from Charles Crawford.
  • TWIST IMAGE  |  FRIDAY, DECEMBER 20, 2013
    [Marketing] This Blog Is Dead
    They could test different types of stories and writers to see if there was a market for their writing, and more. Let''s admit it. Blogging (as we knew it) is dead. Is your blood boiling? Are you priming your fingers to lambast this thought in the comment section of this post? Go back in time. Not even all that ago and think about the early days of blogging. What we had was place for online journaling. Posts were seen in chronological order and could be commented on and shared.
  • PROBLOGGER  |  SUNDAY, JANUARY 29, 2017
    [Marketing] A System for Easily Publishing Consistently Great Content – A Pamela Wilson Series
    Content marketing works — you know that. Content marketing works best when it’s done consistently over time. It’s has been customized for ProBlogger readers and is an excerpt from my new book, Master Content Marketing: A Simple Way to Cure the Blank Page Blues and Attract a Profitable Audience. The positive response that post received is one of the reasons I wrote my book, Master Content Marketing.
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