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    [Marketing] How to Create White Papers From Your Blog Posts and Use Them Effectively
    With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. Blogs can use white papers as part of their marketing campaigns to spread expertise, generate leads, get more subscribers, and to take advantage of many other benefits. This combination of education and persuasion makes it one of the most powerful marketing tools. A white paper might be a fantastic marketing tool for some blogs, but it might not be for others.
    [Marketing] Seven Steps to Combat Blog Content Thieves
    Related Stories How to Create a Backup and Disaster Recovery Plan for Your WordPress Blog 5 Reasons Why Your Digital Marketing Sucks How to Use Affiliate Programs to Boost Your Income Stream. It can happen to the best of us, usually a surprise, and often undetected – people online publishing your blog content like it was their own. It’s an incredibly disappointing and frustrating experience – one that listener Grant has recently discovered.
    [Marketing] How I Beat Out 200 Applicants on the ProBlogger Jobs Board in 45 Minutes
    If a post talks about trying to increase a company’s content marketing and lead generation, then you need to talk specifically about that topic at length. For example, a client who has worked extensively in graphic design, but is now running a content marketing firm is probably going to fixate on visuals. This is a guest contribution Sarah Finch.
    [Marketing] Blogging: It’s All In the Family
    My tech blog was two years old when my dad’s blog on stock market tips was launched. Dad is a stock market investor and has no boss above him to report to. He shares the stock market news and tips that come by during his regular surfing hours with his blog’s readers. Salman is a software engineer by profession and blogger at CompuWorld while his dad blogs at BellTheBull and is a full-time investor in share market. This guest post is by Salman of CompuWorld.
    [Marketing] ProBlogger Most Popular Posts on Content 2016
    The Ultimate Editing Checklist for Content Marketers. It has been a fantastic year at PBHQ this year, and as ever, it’s been a privilege seeing it all from the front-row view of the editor’s seat. Every year when I do these best-of posts, I’m always reminded of the sheer amount of information we’ve shared across the last 12 months, and I’m always excited to see what has been the content that has seen readers return again and again.
    [Marketing] Get More Clicks Using These 3 Emotional Hot Buttons
    Here’s what the top internet marketers know that most people don’t… It doesn’t matter if you’re trying to get traffic from social media sites, article directories, or through Google’s organic search. Marketing firms all around the world have know this for decades. Glen is dedicated to helping entrepreneurs create and market a business online that makes them money. This guest post is by Glen Andrews of
    [Marketing] Use Photos to Stand Out in the Facebook News Feed
    This guest post is by Tommy Walker, Online Marketing Strategist and owner of Tommy is an Online Marketing Strategist and owner of He is about to release Hack The Social Network , the ultimate guide to Facebook Marketing, and is currently developing a “mind hacking” course. A picture is worth a thousand words, right? This old cliché has become especially true in blogging.
  • PROBLOGGER  |  MONDAY, JUNE 27, 2016
    [Marketing] How Bloggers Can Benefit From Google’s Rich Answers
    By digital marketing expert Jim Stewart of StewART Media. Jim Stewart , CEO of StewArt Media , is a recognised digital marketing expert. We’ve always been told that the aim for our blog posts is to be number one. That achieving first position on page one of Google through organic traffic is the target of any blog or online business. Well what if I was to tell you that you can now climb higher than number one ? – because you can!
    [Marketing] Branding your blog is difficult, or is it?
    Branding a blog is extremely important but it is also a bit of a nebulous concept to those who are not professionals in the marketing industry. The power behind your brand will lead you into larger overall market exposure that can help expand your readership. This is a guest contribution from Olivia Rose. How much time have you spent on the branding of your blog? If you haven’t branded your blog, you may not realise what you’re missing out on.
    [Marketing] How to Be a Guru: 6 Paths to Blogging Stardom
    Do you want to leverage content marketing? When it comes to content marketing strategy , the key strategic question is: how much information should you give away? Jay Baer outlined six ways that you can think about your content marketing and how much information you give away. He describes six content approaches that a marketer can take to successfully drive leads, increase the right kind of attention, build sales—and, for a blogger, position yourself as a guru in your niche.
    [Marketing] 7 Blogging Mistakes to Avoid in 2017
    Don’t be afraid of marketing via social media ; it’s not as complex or as intimidating as you might think. I wrote about FB marketing strategies some time ago, and those strategies are still applicable today (like promoting benefits instead of products, offering rewards, and keeping your content simple as opposed to complicated and confusing). That’s why you see popups being used by virtually everyone nowadays, from major consumer brands to content marketing websites.
    [Marketing] How to Get More Eyeballs on Your Affiliate Links
    During the early days of my affiliate marketing business, I would write a post promoting a particular product or service as an affiliate and move on. My “Aha” moment as an affiliate marketer. Affiliate marketing is a numbers game. If you are an affiliate marketer, you know it takes time to become familiar with a product or product line and publish quality content. This guest post is by Peter Lawlor.
    [Marketing] Why Hopeful Bloggers Are Bad Bloggers
    There are two very different types of hope for online marketers—and all bloggers need to start thinking of themselves as marketers if they want to be successful. False hope was something that pervaded my every effort online when I first started Internet marketing three years ago. A typical example would be AdWords and affiliate marketing. This guest post is by Chris, The TrafficBlogger.
  • PROBLOGGER  |  SUNDAY, JULY 19, 2015
    [Marketing] The ProBlogger Podcast How-To: Leave Comments on Blogs
    Benefits of Comment Marketing for Traffic and Popularity – SEO Siren. For a lot of you, today’s podcast topic on 31 Days to Build a Better Blog is one you’re already doing – or at least have done before! Leaving comments on other blogs is one of the most commonly-recommended things you can do to drive traffic to your blog and to increase your online visibility.
    [Marketing] Top Five Things to Learn from the Greggs vs Google Twitter Debacle
    If social media forms a large part of your marketing plan, you should hire a professional social media consultant to manage your online image. Pictures are far more likely to be shared by followers, and are therefore invaluable to social media marketing campaigns. This is a guest contribution from Mark Potter. Greggs is the UK’s largest bakery chain, famed for its sausage rolls and steak bakes.
    [Marketing] From Small-time Blogger to Professional Paid Speaker: My Journey
    Me: I’ll speak on anything you want—Sales, Marketing, I’m ready. Just a little over two years ago, I started blogging about content and inbound marketing for business, as well as personal development principles on my blog, The Sales Lion. Upon doing this, slowly folks in the blogging and marketing realm started seeing me as a fresh voice and also noticed from the videos that speaking was my passion. This guest post is by Marcus Sheridan of The Sale Lion.
    [Marketing] How to Use Multivariate Testing to Build the Ultimate Opt-in Form
    Many site owners avoid multivariate testing as it seems overly complex, and most of the services on the market that provide multivariate testing are paid services, which leaves bloggers unsure of the potential ROI. For example, some marketers have tested opt-ins with name capture and email fields against forms with just an email capture field, and have managed to increase conversions by 20%. Adam Connell is an internet marketing and SEO nut from the UK.
    [Marketing] Reading Roundup: What’s New in Blogging Lately?
    15 Content Marketing Pieces That Won Our Hearts & Ranked Most-Shared in 2016 | Search Engine Journal. From TechCrunch’s “Everything The Tech World Says About Marketing is Wrong”, to Digiday’s “85% of Facebook Video is Watched Without Sound”, this is a roundup of what everyone read and shared in the content space this year – they are JAM-PACKED with info. It’s Christmas eve! And the final roundup of this year!
    [Marketing] How We Increased Organic Blog Traffic by 203.5% in Less Than 3 Months – And You Can Too
    This is a guest contribution by Kristina Allen, marketing consultant for AdEspresso. This post was written by Kristina Allen, marketing consultant for AdEspresso, a Facebook ads manager that allows you to quickly create and a/b test Facebook ads for maximum campaign results! Over the past couple of months my team at AdEspresso has increased our organic blog traffic by 203.5% and I’m going to share the secret of exactly how we did it! Step 1: Conduct Keyword Research.
    [Marketing] What Bloggers Can Learn from Porn Stars
    This guest post is by Brandon Yanofsky of B-List Marketing. How to market and promote your blog. If you’d like to read more by Brandon Yanofsky, check out his blog on small business marketing. Admit it: blogging is an overwhelmingly confusing endeavor. There’s so much to learn that, for a beginner, it can literally drive you crazy. You need to know how to create a blog. How to properly design it. How to write well. How to write persuasively.
    [Marketing] PB150: How I Make Money Blogging – My Profit Streams Revealed
    Marketing (one person for dPS). The second one is on ProBlogger, we do a little bit of affiliate marketing as well. Affiliate marketing is big. Affiliate marketing is great for that. You learn a lot about marketing as well. The other thing I actually would say about affiliate marketing is when you ’ re promoting someone else ’ s ebook, then later you create an ebook, sometimes the people you ’ ve promoted will then promote yours.
  • PROBLOGGER  |  SUNDAY, MAY 17, 2015
    [Marketing] 7 Ways To Build Your Brand In The Blogosphere
    By following their lead, you’ll get insights on how to build an authentic relationship with your market. If you bring new products to market regularly, it’s tempting to find exactly the right bloggers for each one. This is a guest contribution from Jeff Foster. Blogger outreach is one of the most effective ways to build your brand.
    [Marketing] How to Launch a Product on Your Blog (and Sell Out in 12 Hours!)
    This guest post is by Danny Iny of Firepole Marketing. The back-story (how I built Firepole Marketing). So first, a bit of backstory, in case you aren’t familiar with Firepole Marketing. I resisted for a long time, because I’m not actually in the blogging business—I’m in the marketing education business. They were rewarded by getting into the program, and by the promise of what was to come—a promise that I have since delivered on, as good marketers always have to.
    [Marketing] How NOT to Send an Email: A Day We’d Rather Forget But a Story We Need to Tell
    I was also pretty sure I wanted to email those who shouldn’t have received the email – however my reservation was that in doing so we may be accused of pulling the old ‘we made a mistake’ trick that some email marketers do by making a self serving mistake in their marketing. A transparent marketing effort and a unprofessional marketing effort.
    [Marketing] Reading Roundup: What’s New in Blogging Lately
    It’s time for you to take charge and slot in some time to get Instagram marketing under control. How did you all go with the 31 Days to Build a Better Blog podcast ? Got a to-do list a mile long now?! I also hope you liked the stories of Megan, Nicole, and Heather about how they both dealt very differently with quitting their blogs. I know I learned a lot from hearing them share their experiences.
    [Marketing] Should You Even Be Blogging?!
    This guest post is by Danny Iny of Firepole Marketing. There are loads of blogs out there with tons of followers making lots of money—these aren’t just hypotheticals, There are tons of easy examples that come to mind, like Problogger , Copyblogger , and Firepole Marketing (okay, so Firepole Marketing isn’t in the same league, but watch this space!). Blogging is dead. In fact, if you ask some people, it was never really alive.
    [Marketing] Anchorman-Inspired Tips to Help you Blog Your Way to the Top
    Brands want to work with people who can influence consumers within their target market. This is a guest contribution from Kirsty Sharman. There are a million and one articles online that talk about how to earn money blogging. They all have the same tips, talk about the same things and usually just teach us things we already know.
    [Marketing] PB154: How to Grow Your Blogging Income
    Affiliate marketing, again there’s ways that you can optimize your affiliate marketing. I only did ebooks because I did affiliate marketing of other people’s ebooks. I only did affiliate marketing of other people’s ebooks because I started doing affiliate marketing on Amazon. What worked really well on that site was affiliate marketing where I’d link to camera stores or Amazon where they could then buy the product. Affiliate marketing worked really well.
    [Marketing] PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions
    To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. Content Marketing: Planning content: Identify and create a profile for your dream reader. Amy Porterfield offers advice about this process in How to Create a Survey to Find Your Target Market. Email Marketing. credit: Mick Russell.
    [Marketing] 5 Tips From a Bestselling Author (and Former Luddite) on Overcoming Blog Phobia
    And maybe go on tour if there was a marketing budget for said book. In traditional publishing, marketing and publicity budgets for all but a handful of top tier authors are practically nonexistent. We not only have to write the books, we have to spread the word in a crowded market when we have something to offer. I consulted with marketing experts. This is a guest contribution from author Eileen Goudge.
    [Marketing] 5 Fatal Landing Page Mistakes—and How To Fix Them
    We often associate big, fat headlines with hyped up, bold-red text used by internet marketers, but in reality this is really your value proposition. As an affiliate marketer myself, one of the products that has done exceptionally well for me as an affiliate is a hair loss treatment which I currently promote using the Markethealth program. One of the golden rules of a successful marketing funnel is to get your visitors to take the next step.
    [Marketing] How to Use Metaphors to Engage and Encourage Readers
    Sean Platt’s The Eminem Guide to Becoming a Writing and Marketing Machine is a great example of metaphor. Elizabeth Joss writes for Xcellent Media, a media and marketing company based in Cape Town, South Africa. She covers topics like social media, SEO, blogging and web marketing. This guest post is by Elizabeth Joss of Xcellent Media. They nailed their stakes into the earth of my life, those farmers.
    [Marketing] 7 Reasons Your New Blog Visitors Bounce, and How to Stop Them
    Christian Schappel is the Editor-in-Chief of The Internet & Marketing Report newsletter, which is published by Progressive Business Publications (PBP) to provide marketers with news, research and ideas to help them increase revenue. This guest post is by Christian Schappel of Progressive Business Publications. The last thing you want is for people to land on your website or blog only to immediately hit the Back button. The vast majority of the time, it’s an avoidable scenario.
    [Marketing] ProBlogger Podcast Challenge: Write an Amazing List Post
    How to Write a List Post that Readers Like, Love, and Share on Enchanting Marketing. Day two of our 31 day challenge begins with a simple post idea that you can create easily, and is popular with readers – a double bonus for bloggers! The podcast is now live for you to get details of the challenge here (or on iTunes and Stitcher ). Note : If you missed it, day one was about crafting the perfect elevator pitch for your blog.
    [Marketing] How to Write Smart Content on Days You’re Feeling Dumb & Distracted
    Pratik Dholakiya is the Co-Founder & VP of Marketing of E2M , a digital marketing agency and OnlyDesign , a creative design firm. He’s passionate about start-up marketing, entrepreneurship & all things digital. This is a guest contribution from Pratik Dholakiya.
    [Marketing] How to Earn Extra Money Freelancing While Starting a Blog
    Or if you are willing to outsource or partner with someone who is very sales and marketing oriented, that could be a great proposition for you. Kevin Balcker is a digital marketer, entrepreneur and owner of Residual Income Secrets. This is a guest contribution from Kevin Balcker. You should already know that earning money with a blog does not happen overnight. It takes time, consistent publishing of great content, and unique smart ideas to make a blog take off.
    [Marketing] How to Create Consistently Valuable Content for Your Blog
    Research by the Content Marketing Institute conducted in 2014 shows that roughly half of the B2B bloggers in the United States have trouble pinpointing the value of their content. Alexander Novkov is Marketing Expert at Kanbanize where he specializes in content marketing and social media. Doing something of value is a basic motive that drives us in doing pretty much anything in our lives.
  • PROBLOGGER  |  SUNDAY, JUNE 12, 2011
    [Marketing] Why Honesty Matters … for Blogs and Brands
    Here’s my personal take on these two ads: I think it was because Apple embraced its market more in producing the latter format. With the “I use a Mac&# format, they were trying to target a new market—people who use Macs were talking to people who don’t. Second, know your market. You can have the best hair restoration product in the world, but marketing it to the Hair Metal glam rock set is probably not going to work out so well.
    [Marketing] Our Top General Blogging Tips: The Most Popular ProBlogger Posts of 2015
    Top 15 Free Internet Marketing Tools to Boost Your Online Business. So far we’ve spilled the beans on everything concerning creating content , earning an income on your blog , and tips for a smashing social media strategy , and now it’s time to turn our attention to those random-but-general things that have helped thousands of you push your blogs forward this year. Be sure to return tomorrow for a secret bonus round we’ll be sharing!
    [Marketing] Launch Your Product Without Losing Your Mind
    I don’t know about you, but I’ve received a string of emails from different gurus claiming that I can launch a product in 48 hours and start living the Internet marketer’s dream life by end of the month. Building a brand that stands out from the crowd is really and Internet marketing basic. affiliate marketer: because of my background as an affiliate manager, I took on this role and managed all activities surrounding affiliates. Lessons in marketing.
    [Marketing] Facebook’s the crack and we’re all greedy junkies
    We all need to take off our marketing hats more and get back to what social media started as – a conversational media platform. A recent Facebook update changed how brands are able to get content onto users’ news feeds.
    [Marketing] What’s Your Blog Worth? How to Value Web Properties
    Just like property and businesses are valued and sold in the open market, a website or blog can be too. The market had a certain estimate (multiplier) set at the time each company went public, and has a different one today. If you want to be brave and bold and open your kimono to me and fellow readers: what do you believe your web property worth is today in the open market, if you use this valuation method? This guest post is by Sunil of Extra Money Blog.
    [Marketing] Profiling your social customer
    It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Do you know what types of customers are connected to your company on social media? I am sure some of you do, but I am willing to wager that the majority of companies out there have some guesses, but not much beyond that.
    [Marketing] Five for Friday
    That was followed up by some real awesomeness as I sat in on a panel for #PRStudchat to discuss social media policies and then yesterday evening, Vistaprint hosted their first ever event for local micro businesses to discuss marketing and I was able to give a crash course on social media. This was one busy week. For starters we had yet another awesome winter storm that made driving to rehab a boat ton of fun.
    [Marketing] SEO for Bloggers: A Basic Explanation
    Jim Stewart, CEO of StewArt Media , is a recognised digital marketing expert. By ProBlogger SEO Expert Jim Stewart of StewArt Media. Search Engine Optimisation. Just reading that phrase can make some bloggers break into cold sweats. You know how to blog, and you know you have to incorporate SEO in your pages somehow to be successful, but the technical aspects of SEO are daunting, at best.
  • PROBLOGGER  |  MONDAY, MAY 23, 2016
    [Marketing] How to Write Engaging Content About “Boring” Subject Matter
    Maybe your industry is extremely complex, but you’re trying to market your products or services to people who don’t understand all the intricacies or have access to the jargon you do. If you’re stuck on how to explain a complicated topic, the bloggers at web marketing firm AudienceBloom advise using a metaphor to break it down into more understandable information. This is a guest contribution from Anna Johansson.
    [Marketing] Seth Godin on Blogging and Productivity
    He’s a blogger, he’s a bestselling author of thirteen books including Poke the Box , he’s the inventor of permission marketing, and founder of You have six websites, you blog every day, you’ve written thirteen books, you do plenty of public speaking, you’ve founded dozens of companies and you carry the weighty mantel of “America’s Greatest Marketer.” So I’m wondering, is it possible that America’s Greatest Marketer doesn’t have an assistant?
    [Marketing] How A Simple Blog Led To Writing For Forbes, Mashable, and TechCrunch (and 7 Tips to Help You Do it Too!)
    I’ve been able to interview and network with my marketing and business heroes, all in the last two and a half years. I moved downward in the hierarchy and wrote for regional and niche publications you may not have heard of, like the South China Morning Post (the “New York Times of Hong Kong”), Hong Kong Business Magazine, Marketing Magazine, and TechinAsia. Josh Steimle is the CEO of MWI , a digital marketing agency with offices in the U.S.
    [Marketing] How To Structure Your Blog Content For Great Rankings
    Jim Stewart, CEO of BloggersSEO , is a recognised digital marketing expert. From ProBlogger SEO expert Jim Stewart of Bloggers SEO. Content may be king, but if you don’t optimise your blog content in a way that Google likes, your readers will never find it. Structuring your content in a way that Google understands means higher rankings across your entire site.
  • PROBLOGGER  |  FRIDAY, JULY 15, 2016
    [Marketing] Reading Roundup: What’s New in Blogging Lately?
    Facebook Now Lets Broadcasters Restrict Their Live Audiences By Age, Location, Gender | Marketing Land. A Complete Guide to Instagram Marketing: Get the Playbook that Drives Results for Instagram’s Top Profiles | Buffer. The sun is shining in Melbourne, and productivity/spirits/motivation is high. I hope you’re feeling the same wherever you are, and you kick some pro blogging goals this week!
    [Marketing] The 5 Foundations of Social Media Success that No One Talks About
    Or that networking platforms like Twitter are a communication tool—not a marketing tactic. This guest post is by Clare Lancaster, of As I was sitting down to write my first social media column for ProBlogger I was thinking about the best place to start. Should I do a run through of the basics or jump right into reporting on my latest experiment? My sense of flow and logic won over and here we are at the beginning, a very good place to start. The rave, by leocub.
    [Marketing] Use Social Sharing’s True Motive For Better Traffic
    Listening in on a webinar for email marketers, I noticed the presenter played up the rivalry between marketing and sales departments. He dotted his discourse with pointed statements like: Salespeople are only interested in their numbers, not our strategy… They asked for all the hot leads we could get, and then let them go cold… So much of our hard marketing work is wasted on the sales end. This guest post is by Shakira Dawud of Deliberate Ink.
    [Marketing] Can Launching a “For Beginners” Blog Still Work?
    Is the “beginners” market so saturated that there’s no place left for you? Hey, it will be difficult, but it’s not impossible, provided you have these two things: (1) a big budget to spend on promotion, SEO and other marketing-related things, or (2) a truly unique angle that has the potential to stick right from the get-go. In comparison, launching and growing a blog that simply talks about marketing or business would have been much more difficult.
    [Marketing] Bravo Dan Gilbert – a PR stunt that worked
    While the results of the surveys wouldn’t be the end all be all, they could gauge interest in certain players in terms or marketability or jersey sales.
    [Marketing] How to Make Your Blog Look Attractive in No Time
    For instance, if every business blog in your niche is offering a helpful marketing manual or white paper, be creative and think of what else you can offer. Use original marketing techniques and social media posts so you continuously communicate your ability to re-imagine the typical ways of doing things. He loves analyzing marketing data and building strategic and tactical plans. . This is a guest contribution from Daniel Glickman of Emaze. Appearance matters.
    [Marketing] Reading Roundup: What’s New in Blogging Lately?
    A Look at Tomorrow for Digital Marketers | Builtvisible. It’s never been more important or more difficult to stay ahead of the curve when it comes to marketing online. It’s ProBlogger Training Event week! All systems go here for a fantastic weekend of learning and networking. Your next roundup will come to you straight from the (sunny I hope) Gold Coast, where we’ll be hanging out for two days of presentations, workshops and gatherings.
    [Marketing] Don’t Kill Your SEO Chances Before Your Blog Has Even Begun
    Matt Clough is the Head of Search at Kubix Media and has written on marketing for Search Engine Land, Marketing Land, The Next Web, and others. This is a guest contribution from Matt Clough. There’s nothing like the rush of a new idea forming in your mind, the adrenalin that comes from suddenly have a clear focus and direction. This is as true with blogging as it is anything else.
    [Marketing] Kodak’s Social Media Success—and What Bloggers Can Learn From It
    ” Here’s what Tom Hoehn, Director of Interactive Marketing and Convergence Media, has to say about Kodak’s social media strategy: “From the consumer side our products are all about enabling people’s self expression, telling the stories of their lives … On the commercial side it is about making connections to get people answers to questions they may have about our products and services. This guest post is by Ricky of
    [Marketing] 2012 NFL picks via social media start tomorrow
    Social Influence Marketing Score [SIM] (NPS*Conversation Share*1,000) – 3 Points. Tomorrow, the NFL kicks off another season and with that everyone from armchair quarterbacks to TV hosts and the President will be making predictions for games. Some people will pick on gut intuition, some on stats, while others pick by color or cuter quarterbacks. You may have your own method.
    [Marketing] Congratulations my data says you’re prego, social measurement and stock in beer
    I’m looking forward to the weekend and getting our house ready to put it on the market to move to the ‘burbs. In just a few short hours the five o’clock whistle will be blowing and I for one will be jacked to hear it. Long week that went by kind of quickly, how was yours? Have a great weekend and will catch you come Monday. How Companies Learn Your Secrets – Have you ever wondered how retail chains seem to know when you’ve got something going on? An engagement pending or pregnancy?
    [Marketing] Five for Friday
    My team also headed to the New England Direct Marketing Association where we took home awards for top Twitter strategy (second year in a row) and third place for overall social media strategy. This was one heck of a week. On one hand we took Baby Espo for his trial run-through at daycare (time has flown) which made me both excited and sad.
    [Marketing] Five for Friday
    On the other hand, this should make privacy aficionados get their panties in a knot; because their updates are being used I marketing…kind of like the Gmail complaints. What’s happening everyone? I am hoping that you are in a better place than I am right now. Yesterday morning I went under the knife to get my shoulder repaired and am now pretty heavily medicated and will be for the next week or so.
    [Marketing] Five for Friday
    Don’t be bashful, PR, social media, marketing, advertising, legal and sales all count. OK – I am not going to lie. This Five for Friday was written out on Tuesday night and I may have missed an article or two. Hopefully you’ll check back for the content that I am producing at SXSW in terms of videos and chats with some cool folks. I am also still doing the crowdsourced social media tips for small businesses so feel free to grab me if you see me or leave comments here.
    [Marketing] Help Wanted – PR Pro for Department of Winter
    Unfortunately, the season has been hit by a lot of bad press lately and has not done a great job marketing or branding itself. This post originally ran on PR Breakfast Club , but I wanted to share with you all as well. Over the past few months, you may have noticed that the weather outside has become increasingly colder. While it might seem alarming, it is actually one of the year’s four seasons, albeit one that comes with some detractors.
    [Marketing] Five for Friday 12.17.10
    Social Media Marketing: No Overnight Success – This is an interesting read on companies integrating social media into their business as usual or day-to-day operations. Have you finished your Christmas shopping yet? If not, you’ve only got a week left so get your stuff in gear. I have to buy for a few people, but its booze, so I am not worried. Last night was the second annual MegaTweetUp hosted at the Microsoft N.E.R.D. Center and was a blast.
    [Marketing] Heavyweight Help: The Complete Guide to Getting Started on Pinterest
    Don’t get me wrong: I’d love to have Darren share a link with his audience to one of my photography marketing posts. Pinterest has been a huge part of the reason that my 22-month old blog that shares business and marketing tips for photographers has grown large enough and profitable enough to have replaced our entire household income. It’s easy to promote your products, do market research, and provide resources to your current community.
    [Marketing] 3 Secret Weapons I Used to Launch My Fulltime Blogging Career
    At the time, I was working for a nonprofit as a marketing director, secretly wondering what it might be like to write for a living. I had spent the past seven years as a marketing director and before that as the leader of a music group. This is a guest post by Jeff Goins of Goins, Writer. “I’d I’d like to be a writer,” I told my friend one day when he asked what my dream was. But that’ll never happen.” And I quickly went back to moping around, waiting for my big break.
  • PROBLOGGER  |  MONDAY, JUNE 19, 2017
    [Marketing] 198: 6 First Income Streams Recommended for Bloggers
    My Tips for Making Money As a Blogger Through Affiliate Marketing. I do share more about affiliate marketing in episode 51. You have to really work hard on your marketing to convert them because you got to convert them in that one time they’re on your site unless you do some retargeting advertising later. But if I had to choose just one, if I just had to choose which one, for me, it would probably be affiliate, it would probably be affiliate marketing.
    [Marketing] 20 Bloggers to Watch in 2012
    Kristi Hines is a freelance writer, online marketing consultant, and social media enthusiast that blogs at Kikolani. Thanks to his blog, and inbound marketing , it grew to be one of the biggest companies of its kind in the world. Marcus had amassed a large amount of knowledge about content marketing and created The Sales Lion to teach others about the power of community.
    [Marketing] 12 Blogging Income Streams [And the Story of My 10 Year 'Overnight' Success]
    We’ve also started to run some smaller more focused workshops (our Email Marketing workshop in Melbourne still has a handful of spots left). In time I learned what did and didn’t work and was able to grow the sophistication of my delivery systems, design, authoring and marketing to the point that it’s become a fairly well-oiled machine.
    [Marketing] How to Get Read: 8 Ways to Take your Blog From Existence to Greatness
    In another survey, 79% of best-in-class marketers rank blogs as the most effective marketing tactic. This is a guest contribution from Jerry Low. Here’s one thing I bet you don’t know about Isaac Newton – do you know Newton has the most valuable tooth in human history? One of his teeth was sold in 1816 at auction for approximately $3,600. In today’s terms, that is about $35,000 – which cost more than a Ford Fusion Titanium car in the United States.
    [Marketing] Reading Roundup: What’s New in Blogging Lately?
    Marketing in Four Steps | Seth Godin. There’s a buzz of excitement here as PBEvent 2016 gets ever closer! I am obsessively going over my slides, information is being emailed, awesome competitions to win cool blogging stuff are being run , and there’s tons of chatter and getting-to-know-yous in the Facebook group for attendees – bring on the 9th and 10th of September!
    [Marketing] It all starts with a plan
    Some common areas include: marketing, product management, PR, user experience and quality assurance. This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. After setting the groundwork for a social media structure across the company, it is important to set up a roadmap for future success.
    [Marketing] The 5 Step Voyage of Creating Awesome Content
    This article will give a full look at how to encourage and capture readership, optimize for action and engagement, and get the most out of your content – the full gamut of content marketing best practice. More often than not they’re disappointed (as your “10 Marketing Best Practices You Haven’t Seen Before” article is a blatant lie). Be Honest: Transparency in marketing is becoming best practice (just look at Buffer if you want to know what I’m talking about).
    [Marketing] Make Money Blogging for Real: 3 Must-Know Factors
    Affiliate marketing – This is simply a way to sell related items without the cost of developing a unique product. This is where your SEO and social media marketing (SMM) kick in. This is a guest contribution from Jerry Low. Most people have heard of the success of Perez Hilton’s blog and that he makes somewhere between $200,000 to $400,000 each month blogging about the latest celebrity gossip.
    [Marketing] How to Create Massive Value Content & Blow Your Readers’ Minds
    Perhaps the most common ones have to do with social media or marketing. The Ultimate Guide to Using Pinterest” or “The Ultimate Guide to Successful Email Marketing”. Pooja Lohana is a freelance writer, ghost writer and online marketing mentor featured on Problogger, Firepole, JeffBullas, MarketingProfs, Hongkiat and more. This is a guest contribution from Pooja Lohana. Let’s face it. Your readers are selfish.
    [Marketing] 10 Ways to Prepare Your Holiday Blogging Schedule
    Even if you don’t actually “take a vacation” over the holidays (most of us marketers and entrepreneurs don’t), there are many ways to plan ahead so that you don’t wind up hunched over your computer screen while everyone else is passing the gravy boat. If automated email isn’t already a part of your digital marketing plan, use it over the holidays to offer a special giveaway to your customers or to promote your new blog posts. This is a guest contribution from Julia McCoy.
    [Marketing] 5 Reasons Your Blog Needs A Kindle Book
    Kindle books have been getting a lot of buzz lately amongst the internet marketing community, and with good reason. Stefan’s Kindle Money Mastery course teaches you step-by-step how to create, publish and market your own Kindle books so that you can make a full-time living through Amazon. This is a guest contribution from Stefan Pylarinos, author of Kindle Money Mastery.
    [Marketing] IRL? What’s that?
    Teresa Cantwell is the marketing and community manager at EXPO Communications, Inc. Show of hands: How many of you have a smart phone glued to your hand? Laptop? The list goes on and on. I am a self proclaimed. technology addict. My phone is always in my hand and I love every second of it. I love being connected, seeing what’s happened, and having the ability to connect with someone new. My “in real life” or “IRL” experiences are put aside for a lifestyle focused on technology.
    [Marketing] Five for Friday 7.9
    The email marketing companies started the buying frenzy and other industries have followed suit. Home About Archives Press Clips Spark Advisors Suggested Reading Five for Friday 7.9 Written on July 9, 2010 by Espo in Five for Friday How was your week? Mine was, well not a week, but two working business days. This post will be posted as I get ready for my brother-in-law’s wedding so the articles are from earlier in the week.
    [Marketing] Why talk unicorns and rainbows?
    Aside from those metrics, you can pull up equated net promoter scores, social influence marketing score and conversation share (I blogged about what each is here ). Home About Archives Press Clips Spark Advisors Suggested Reading Why talk unicorns and rainbows? Written on July 22, 2010 by Espo in social media This post originally ran on PR Breakfast Club earlier in the week. However I wanted to share to readers of this site who may have missed it.
    [Marketing] Community Discussion: Do You Take Time Off Your Blog at the End of the Year?
    Offline Marketing: Great Ways to Promote Your Blog Without the Internet. Sleigh bells are ringing, Christmas lists are being written, plans are being made – there’s an unmistakable buzz at the end of the year, and thoughts often turn to getting together with family, having some time off to recalibrate (and if you’re in Australia, spend some time in the very warm great outdoors!) and start afresh in the new year.
    [Marketing] Streamline Your SEO Efforts With Expired Domains
    This guest post is by Matt Green of Evergreen Internet Marketers. A lot of the top marketers in the industry have been doing this for years and have been dominating their markets! The advantage of buying expired domains is that these domains can help you boost your rankings in the markets you are already in to drive more leads and subscribers to your blog. This guest post is by Matt Green of Evergreen Internet Marketers.
    [Marketing] Reading Roundup: What’s New in Blogging Lately?
    Honestly, blogging and online marketing is just the business that never sleeps – every single week I’m almost overwhelmed with information about how to do this and raise that and create this and monetize everything else. 6 Steps to Your Best Content Marketing Strategy | Entrepreneur.
    [Marketing] How to Leverage Blog Comments to Increase Search Rank
    It all started when I began marketing Alpiste Seeds for sale online and featured an article about where to buy them on the Spanish health and nutrition blog. Jonathan Solis is the owner of NutraSol Natural Center and Director of marketing for Expert Building Services, inc. This guest post is by Jonathan Solis of NutraSol Natural Center.
    [Marketing] How to Effectively Drive More Facebook Traffic to Your Blog
    According to Sarah Burke of Spokal , a popular content marketing tool, “ The pros know exactly how important creating headlines are, so they often follow the 50/50 rule which is when you spend just as much time on your headline (and the first few words/lines of your copy) as you do on creating your entire piece of content.” It certainly takes a lot of time and discipline to fully leverage Facebook as a marketing tool, but it’s well worth it in the end.
    [Marketing] My Best Product, My Best Launch, My Best Month – Ninjafied
    Last week the mysterious Web Marketing Ninja released a free PDF mind map here on ProBlogger (with accompanying video) that walked readers through his in depth strategies for turning a Blog into a Business. The feedback from that MindMap and video were great and I had a steady flow of thank you emails over the weekend from readers working through it.
    [Marketing] Creating Products Week: Which Product Should I Create?
    So we know, that there is a bigger market for products 2 and 3. Take the market size and multiple it buy the value, and you’ll have a total potential value on each of those products and rank them in order. Defining this part is tricky, as it’s going to come down to what your reader prefers, what you are able to deliver, and what might already exist in the market. Quick to market. Define your unique point of difference in the market.
    [Marketing] Four New Ways to Monetize a Blog
    In this scenario, the blogger is like a full-time marketing team for a range of startups within the incubator. It’s common these days for companies to buy a startup to get the employees who would otherwise not be in the job market. The ad industry is dead. Target will only buy remnant inventory. Federated Media, the darling of the online ad world, is just about vaporized.
    [Marketing] How to Identify Social Media Demographics & Target Viewer Interests for Better Social Reach
    If you’re looking to market to a younger crowd, your efforts might be better spent on Twitter rather than Facebook. Image via flickr user Jason Howie. This is a guest contribution from Larry Alton. There are social media demographics in general, and then there are your social media demographics for your business. You need to know the details of both in order to garner this platform for optimal gain.
    [Marketing] How I Took the Toughest Blog Niche, and Owned It
    Imagine you are called into your boss’s office and presented with the following assignment: head a new marketing initiative for your entire company. I found myself tasked with running a new online marketing strategy for our company, with little experience, and hardly a clue on how I was going to do it. Some of the challenges that lay before me included: a lack of experience in both blogging and web marketing. This guest post is by Dominick DalSanto of Baghouse.
    [Marketing] How LinkedIn Groups can Explode your Blog Traffic
    Now I’m not guaranteeing that you will receive 10,000 ‘connections’ or that LinkedIn Groups is the only answer for bloggers with no marketing budget; nevertheless if you are considering social media as part of your online promotion strategy, LinkedIn Groups is a must. Free LinkedIn Groups marketing turns to profit. Essentially, putting your blog post on a LinkedIn Group wall is like direct mail marketing to a targeted audience, who are likely to click back to your site.
    [Marketing] 10 Ways to Exponentially Grow Your Traffic in 30 Days
    After noticing that his market was growing in the Middle East and Asia, he decided to translate his website in Hebrew, Chinese, Japanese, and a handful of other languages using the WPML (WordPress Multi-Lingual) plugin. I’m also a huge fan of using email autoresponders and marketing automation tools to keep the communities active even when i’m not. This is a guest contribution from Marcus Taylor of Venture Harbour.
    [Marketing] A 10 Step Guide to Becoming a Better Blogger – Starting Today
    Don’t forget your marketing. Marketing your blog is essential if you want to attract new readers. This is a guest contribution by Adam Smith. If you are reading this post, I am guessing that you have a blog and at least a few social media accounts or you are just starting out and have a interest in blogging. Right?
  • PROBLOGGER  |  MONDAY, JUNE 25, 2012
    [Marketing] Five Blog Business Models That’ll Make You Money
    Affiliate marketing, with Anshul Dayal of Nichesense. One of the great things about the blogosphere is innovation, and the fact that there is an almost unlimited number of ways you can make money blogging. One glance around the web shows such variety in terms of the way bloggers approach their audiences and provide them with value. Image courtesy of stock.xchng user danzo08 The thing is, all that choice can be overwhelming.
    [Marketing] PB118: How to Find Time to Create Your Blog’s First Product
    He writes: “I’ve been building an audience on my blog for the past two years, and to this point have made money with sponsorship and a little affiliate marketing. Get someone to help with the product – find a coauthor or get help with design, editing or marketing. Note: this episode can be listened to in the player above or on iTunes or Stitcher. Seven Ways to Find Time to Create Your Blog’s First Product.
    [Marketing] PB118: How to Find Time to Create Your Blog’s First Product
    He writes: “I’ve been building an audience on my blog for the past two years, and to this point have made money with sponsorship and a little affiliate marketing. Get someone to help with the product – find a coauthor or get help with design, editing or marketing. Note: this episode can be listened to in the player above or on iTunes or Stitcher. Seven Ways to Find Time to Create Your Blog’s First Product.
    [Marketing] Blitz Your Next Blogger’s Conference: The Ultimate Guide to Getting More Bang for Your Buck
    These are my tips, from going to numerous blogger conferences, and speaking at a couple of digital marketing conferences. Ben Liau is a veteran digital marketing strategist and is a regular speaker at online marketing conferences. He regularly blogs about all digital marketing channels including seo, sem, email, social media marketing, and web analytics at Digital Online Strategy. This guest post is by Ben Liau of Digital Online Strategy.
    [Marketing] The Real, #1, Most Obvious Reason No One’s Reading Your Blog
    Seth Godin , who I’m a huge fan of, talks about permission marketing. He says that in order to market these days, we have to get people to want us to market to them. “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.”—Seth But in it, he talks not about marketing a company, but about getting along with people.
    [Marketing] Reading Roundup: What’s New in Blogging Lately?
    6 Video Marketing Tips to Maximise Your Impact | Social Media Examiner. What a week! There’s still Snapchat v Instagram chat, Facebook adblocking, a nipple on Reddit (that’s a long story) and non-disclosure among some online influencers – everyone had an opinion, it seems! Here’s How to Use Your Daily Habits for Writing Better Content in Less Time | Moz.
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