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  • TWIST IMAGE  |  SATURDAY, OCTOBER 23, 2010
    [Marketing] Six Links Worthy Of Your Attention #18
    Twitter Mood Predicts The Stock Market - Technology Review. What if Twitter could not predict the future, but it could predict what will happen in the stock market. stock market. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • JEFF ESPOSITO  |  FRIDAY, MARCH 8, 2013
    [Marketing] Cybercrime, peeing your pants and Facebook Saturation
    Marketers are facing a content skills gap – attention job seekers… learn how to write and create. Facebook Saturation – despite Facebook’s newsfeed makeover yesterday (more on that soon), I agree with Jason Falls that we’re at the dawn of marketing saturation on there. By the time you read this, I will be halfway to Texas. After waking up at an ungodly hour, I realized that all this hype about Winter Storm Saturn was nothing more than weather men trying to be rockstars.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 27, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil? link] Sounds like Randy should be in marketing! link] Sounds like Randy should be in marketing! link] Sounds like Randy should be in marketing! link] Sounds like Randy should be in marketing! link] Sounds like Randy should be in marketing!
  • PROBLOGGER  |  WEDNESDAY, AUGUST 8, 2012
    [Marketing] Traffic Technique 5: Social Media
    But now we’re seeing a bounty of other sharing options flood onto the market: social currency systems. We all agree that social media networks offer a number of benefits to bloggers. We can build a following on these sites, make new friends and connections, and share, collaborate, and interact in real time.
  • CONVINCE & CONVERT  |  THURSDAY, JULY 18, 2013
    [Marketing] The TODAY Show Celebrates 100K Followers on Pinterest
    The TODAY Show Celebrates 100K Followers on Pinterest is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. From Facebook, to Twitter, Google+, Instagram and YouTube, companies continue to showcase a variety of creative ways to celebrate milestones across their social media sites. While not as common, Pinterest also offers a unique visual opportunity to celebrate a milestone.
  • TWIST IMAGE  |  FRIDAY, DECEMBER 8, 2017
    [Marketing] The Legendary John Patitucci On This Month's Groove - The No Treble Podcast
    digital marketing. John Patitucci is this month's conversation on Groove - The No Treble Podcast. You can listen the new episode right here: Groove - The No Treble Podcast - Episode #36 - John Patitucci. Who is John Patitucci? What has not been said about the bass playing of John Patitucci ? The Brooklyn native started playing the bass when he was twelve years old and has not stopped since.
  • TWIST IMAGE  |  TUESDAY, OCTOBER 10, 2017
    [Marketing] The Mind-Blowing Julie Slick On This Month's Groove - The No Treble Podcast
    digital marketing. Julie Slick is this month's conversation on Groove - The No Treble Podcast. You can listen the new episode right here: Groove - The No Treble Podcast - Episode #34 - Julie Slick. Who is Julie Slick? Many people know Julie Slick as a virtuoso bassist and composer. Some know her best for her work in the progressive rock outfit, Adrian Belew Power Trio (yes, he of King Crimson fame). Her story is much deeper and more astonishing than you might imagine.
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 15, 2017
    [Marketing] The Funkmaster Doug Johns On This Month's Groove - The No Treble Podcast
    digital marketing. Doug Johns is this month's conversation on Groove - The No Treble Podcast. You can listen the new episode right here: Groove - The No Treble Podcast - Episode #33 - Doug Johns. Who is Doug Johns? Doug Johns is a beast of a bass player. In fact, it's hard not to mention his name and have the words "funk master" and "groove beast" follow suit. He is a master musician who composes some of the richest bass lines that you will ever hear.
  • CONVINCE & CONVERT  |  THURSDAY, MARCH 18, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams. Our strategies and expectations for social media are in reality a complement to what we’re doing in email and lifecycle marketing. I hope senior management comes to understand that social marketing is not about 'them' or their 'brands' It's about their customers.
  • GEOFF LIVINGSTON  |  MONDAY, JANUARY 3, 2011
    [Marketing] Robert Scoble Discusses Women In Tech
    Or the marketing department. Following up from the joint blog post, “ Why Tech Already Has Women… &# co-authored with Danny Brown , noted tech blogger Robert Scoble felt the critical remarks in the post were unfair. After discussion and sharing our source material, he agreed to answer five questions and clarify his views. Thank you, Robert, for addressing this criticism directly, and for taking the time to answer these questions.
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 23, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    Ive founded 5 companies, and spent 15 years running digital marketing agencies.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 7, 2010
    [Marketing] Ignore Foursquare at Your Peril - An Analysis of Potential.
    There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. This is where 4SQ needs to work a bit hard imho @joel_hughes [link] Brent I see FourSquare in two ways: From a marketer’s standpoint (and I know the positives (like those listed in this post) and what can be done, but here are some of my hang-ups): 1) There is a limit to the freebies, giveaways and discounts that can be offered.
  • PROBLOGGER  |  MONDAY, NOVEMBER 29, 2010
    [Marketing] Three Essential Tips to Growing Sales and Service, One Tweet at a Time
    Twitter search is real-time market intelligence. Working this way, you can solve problems before they become crises, or close the deal before any competitors know there’s even new prospect in the market. Phil Hollows is the Founder and CEO of FeedBlitz , the email and social media marketing automation service and premium FeedBurner alternative. This guest post is written by Phil Hollows, the Founder and CEO of FeedBlitz.
  • PROBLOGGER  |  MONDAY, MAY 15, 2017
    [Marketing] 193: How to Become a Prolific Content Creator (an Interview with Kelly Exeter)
    I love going out art markets and things like that and looking at all the beautiful things but I don’t like buying them so I was like, “Oh, this blog will give me the excuse to go to all these art markets and write about these things even if I don’t buy them.” Prolific Content Creation With Kelly Exeter.
  • PROBLOGGER  |  WEDNESDAY, JULY 25, 2012
    [Marketing] Traffic Technique 3: Online Advertising
    Last time, when we looked at content marketing, we saw how important it is to work out who you’re targeting with any traffic-generation strategy since, of course, not all traffic is the right kind of traffic. When bloggers think of online advertising, they usually think first of selling it, rather than buying it. But buying ad space can be a great traffic-generation technique if you’re careful in terms of how you go about it.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 8, 2010
    [Marketing] The Truth About the iPad | Blogging and Content Creation | Social.
    More from Convince and Convert The 39 Social Media Tools I'll Use Today Why You’re the Key to Social Media Success The Chicken and the Egg Social Media Conundrum Convince and Convert Recommends Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) The Hilarity of Working From Home (The Arkayne Blog) Why Loyalty and Mobile Marketing is the Future for Retail (Danny Brown) Tagged as: Apple , content creation , Convince and Convert , ipad , jay baer Did you enjoy this blog post?
  • PROBLOGGER  |  MONDAY, MAY 16, 2016
    [Marketing] 12 Types of Facebook Live Videos that You Could Create to Help You Grow Your Blog and Business
    Immediately after Social Media Marketing World in San Diego I decided to do a recap of the event. This week we’re taking a deep dive into Facebook Live Video and how you can use it as a blogger to deepen relationships with your readers, build your profile, extend your reach on Facebook and much more.
  • PROBLOGGER  |  WEDNESDAY, NOVEMBER 23, 2011
    [Marketing] “Brushing it Off” Vs. “Brushing It Off”
    There’s a reason Internet marketers spend so much time cultivating and building their email lists. Don’t skimp on the details—they’re what are going to set you apart from every other teenaged marketing “guru” out there, and they’re also going to give you more experience in much less time. This guest post is by Nick Thacker of Life Hacks for Living Well. Are you “brushing off” the work you need to complete?
  • JEFF ESPOSITO  |  WEDNESDAY, AUGUST 4, 2010
    [Marketing] Would you trust this man with your kids?
    Written on August 4, 2010 by Espo in Branding , Marketing Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. Now while the picture on the cover (above) was pretty disturbing, the leaflet is actually a great marketing tool from the fast-food giant. Despite this win-win for the families, the magazine also opts the children into McDonald’s marketing and value set.
  • CONVINCE & CONVERT  |  SATURDAY, AUGUST 4, 2012
    [Marketing] One Social Thing Wrapup – Week of July 30
    Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Here’s what we included in this week’s One Social Thing daily email. To get One Social Thing delivered to your email each day, please subscribe below.
  • CONVINCE & CONVERT  |  THURSDAY, JUNE 3, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    We may be the least… [link] #marketing [link] Wissensauslese RT @jaybaer: What BP Can Learn from Umpire Jim Joyce: We don’t ask for much, really. We may be the least… [link] #marketing [link] Per Call What BP Can Learn from Umpire Jim Joyce [link] [link] Per Call What BP Can Learn from Umpire Jim Joyce [link] [link] David J. Ive founded 5 companies, and spent 15 years running digital marketing agencies.
  • CONVINCE & CONVERT  |  WEDNESDAY, AUGUST 11, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    I know us Hoosiers in the social media/marketing world are excited to have you in Indiana! Another great marketing talent arrives. link] Marketing 150 Via @jaybaer [link] 7 Reasons I'm Moving to Bloomington Indiana [link] iatraveler Welcome to the Midwest! Ive founded 5 companies, and spent 15 years running digital marketing agencies.
  • PROBLOGGER  |  MONDAY, NOVEMBER 20, 2017
    [Marketing] 217: 4 Things to Consider When Choosing a Domain Name
    One of the core values of marketing is to be memorable and to be simple. 4 Things to Consider When Choosing a Domain Name for Your Blog. This episode is perfect for anyone who’s preparing and planning their first blog, as well as those thinking about starting a second blog. Today I’m talking about what to consider when naming your blog and choosing a domain name for it. I’ll share four things to consider when choosing a domain name.
  • TWIST IMAGE  |  SUNDAY, MAY 25, 2014
    [Marketing] Enter The World Of Slidedocs With Nancy Duarte
    digital marketing. Episode #411 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When people ask me what is the main skill required for success in life, I think of one thing: being able to present an idea in a cogent way. When I think of people who understand the dynamics and intricacies of giving great presentations (and telling better stories), I think of Nancy Duarte.
  • TWIST IMAGE  |  TUESDAY, FEBRUARY 25, 2014
    [Marketing] What's Up With WhatsApp?
    Facebook''s market cap is close to $180 billion. Every morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away.
  • PROBLOGGER  |  FRIDAY, DECEMBER 7, 2012
    [Marketing] How to Choose the Right WordPress Contractor for Your Blog
    Typically, WordPress contractors like sharing their experiences online via their own blog—after all, it’s their marketing tool. This guest post is by John Bonello of WPProHelp.com. After reading the articles on how to work with designers and technical contractors here on Problogger.net, I felt the need to share my experience with you on how to choose a WordPress contractor.
  • TWIST IMAGE  |  TUESDAY, AUGUST 4, 2015
    [Marketing] A World Of Unicorns Where Billions Of Dollars Are At Stake
    A "unicorn" is a startup with a market capitalization of $1 billion or more. This means their market capitalization is a staggering $50+ billion. Uber's massive market value surpasses 80%+ of all S&P 500 companies, many of which have been around for 20, 30, 50 or more years (Uber was started in 2009). Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base).
  • CONVINCE & CONVERT  |  MONDAY, JULY 26, 2010
    [Marketing] Co-op SEO and the Future of Websites | Guest Posts | Social Media.
    RT @jaybaer: Co-op SEO and the Future of Websites [link] [link] Lee Johnson [link] – Co-op SEO and the Future of Websites [link] Emprendedores España El "SEO cooperativo" y el futuro de las webs… muy interesante post [link] [link] Marketing 150 Via @jaybaer [link] Co-op SEO and the Future of Websites blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Ive founded 5 companies, and spent 15 years running digital marketing agencies.
  • CONVINCE & CONVERT  |  FRIDAY, JUNE 11, 2010
    [Marketing] It's Time for Real-Time
    We have some other craziness planned, too, and we’ll want to bounce ideas off of you, solicit your genius for marketing the book, and all that stuff. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too.
  • JEFF ESPOSITO  |  MONDAY, SEPTEMBER 17, 2012
    [Marketing] Optimize, a [VIDEO] book review
    You should read this book if: You are new to content, social, or search marketing. A few weeks back the folks over at Wiley passed me a copy of Lee Odden’s Optimize to do a video book review. The book itself is an outline for using content, social media and search engine optimization together to maximize success. Kind of like a big gooey PB&J sandwich. My full review is below: This post contains video, click here if you are having trouble viewing.
  • JEFF ESPOSITO  |  THURSDAY, DECEMBER 9, 2010
    [Marketing] Helping your fans interact with your brand with Facebook’s new changes
    A full writeup on the change can be seen over on Effective Student Marketing. Earlier today, Facebook made some changes to their privacy policy that adds a new layer of security for their users. The one downside is that it negatively impacts the way that brands can interact with their fans. This is something that can become a headache for both customers looking to interact and the brands looking to converse with them.
  • PROBLOGGER  |  WEDNESDAY, JANUARY 4, 2017
    [Marketing] New Year Reboot: Make This Your Most Productive Year Yet
    Nothing stops a blog faster than running out of time to create and market it, but if we take a look at our working style (and *ahem* bad habits ), we can easily see where we can cut out what isn’t working and how we can make good habits as automatic as brushing our teeth. . 2017 is your year!
  • PROBLOGGER  |  MONDAY, MARCH 20, 2017
    [Marketing] 185: How to Get a Blogging Job
    Now you can not only advertise to find a writer but there’s the ability to find people to work as editors/proofreaders, ghostwriters, promoters/marketers, copywriters and more. Do a search on Facebook for ProBlogger podcast listeners and you’ll find that group and I usually let people in who apply within 24 hours, although I will be on the road this week going to Social Media Marketing World in San Diego, and that’s the last thing I wanted to say. How to Apply for a Blogging Job.
  • PROBLOGGER  |  MONDAY, MARCH 20, 2017
    [Marketing] 185: How to Get a Blogging Job
    Now you can not only advertise to find a writer but there’s the ability to find people to work as editors/proofreaders, ghostwriters, promoters/marketers, copywriters and more. Do a search on Facebook for ProBlogger podcast listeners and you’ll find that group and I usually let people in who apply within 24 hours, although I will be on the road this week going to Social Media Marketing World in San Diego, and that’s the last thing I wanted to say. How to Apply for a Blogging Job.
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 2, 2010
    [Marketing] 4 Reasons the Social Business Evolution Starts Now
    Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why Social Supports Email in the Interactive Marketing Hub 4 Detective Tricks to Find Your Customers in Social Media Are You Treating Your Fans Like Cattle [link] Scott Mersy Hi Jay, I agree this is a big step in the Social Evolution within B2B. However, one point of caution: It's not only the tools that make social marketing work.
  • PROBLOGGER  |  MONDAY, SEPTEMBER 27, 2010
    [Marketing] 11 Ways to Convince Readers to Buy Your eBook
    This post was written by the Web Marketing Ninja — a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. This can be a great point of difference in a competitive ebook market. Your friends will buy any book you write, but the mass market will buy books that solve their problems.
  • PROBLOGGER  |  MONDAY, AUGUST 27, 2012
    [Marketing] Sharing One Journey: New Ways to Continually Engage Your Users
    Here are some ideas on how to achieve exactly that: Go marketing on this one: Keep an excel file where you list important power-users and others who are active on your blog. This guest post is by Rob Summerfield of Newsgrape. Kicking off and running a blog can be quite a challenge. Strong bloggers have to be adept at tweaking their SEO, covering performance-related issues, and constantly supplying a reliable stream of quality content.
  • TWIST IMAGE  |  FRIDAY, NOVEMBER 3, 2017
    [Marketing] The One And Only Steve Bailey On This Month's Groove - The No Treble Podcast
    digital marketing. Steve Bailey is this month's conversation on Groove - The No Treble Podcast. You can listen the new episode right here: Groove - The No Treble Podcast - Episode #35 - Steve Bailey. Who is Steve Bailey? Here's a little known personal fact about me: Steve Bailey 's 2007 album, So Low. Solo , is one my favorite instrumental music albums of all time. Beyond his stunning mastery of the six-string fretless bass, the composition and arrangements on this disc are captivating.
  • TWIST IMAGE  |  SATURDAY, NOVEMBER 6, 2010
    [Marketing] Six Links Worthy Of Your Attention #20
    Now, as mobile devices and tablets flood the market, there is a movement towards the classic, 'less is more,' when it comes to design. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • PROBLOGGER  |  MONDAY, AUGUST 15, 2011
    [Marketing] FeedBurner vs. Aweber: Do You Really Need an Autoresponder for Your Blog?
    Visit www.Ageofmarketing.com/free-ebook to get his new ebook— Marketing to the Pre-Historic Mind: How the Hot New Science of Behavioural Economics Can Help You Boost Your Sales —for FREE. This guest post is by Aman Basanti of Ageofmarketing.com. When it comes to turning casual visitors into regular readers there are two main options—FeedBurner and Aweber. FeedBurner uses Feed-based technology (RSS and Atom) to send updates to your blog subscribers.
  • PROBLOGGER  |  THURSDAY, AUGUST 11, 2011
    [Marketing] Being Relevant and Reputable—Google’s Sweet Spot
    John Hoff the blog training instructor at Blog Training Classroom and is an Internet Marketer. This guest post is by John Hoff of Blog Training Classroom. I’ve written many articles online over the years. Many deal with WordPress, blogging, and making money online; however, there’s one subject I’ve noticed which consistently takes the “most popular&# topic award … search engine optimization.
  • PROBLOGGER  |  MONDAY, AUGUST 28, 2017
    [Marketing] 208: 5 Actionable Tips You Can Use to Get Better Results on Your Facebook Page
    That person is Rachel Miller from Moolah Marketing, whose teaching has had an incredible impact my own FB strategy in the past six months. That person is Rachel Miller from Miller Marketing whose teaching has impacted my own Facebook strategy over the last six months, quite incredibly in fact. I probably have seven groups that are not part of my marketing. Get Better Facebook Page Results With These 5 Actionable Tips.
  • PROBLOGGER  |  FRIDAY, JULY 8, 2016
    [Marketing] Reading Roundup: What’s New in Blogging Lately?
    5 SEO Strategies for Social Media You Need to Know Before You Hit Publish | Content Marketing Institute. 9 Social Media Marketing Trends That Could Make or Break Your Business in 2017 | Top Rank Marketing. Facebook doing stuff AGAIN! Earning more money as a freelancer! Easier SEO! All the stuff I’ve been concerned about this week as a blogger is rounded up for your enjoyment and knowledge. I hope it helps.
  • JEFF ESPOSITO  |  FRIDAY, SEPTEMBER 20, 2013
    [Marketing] 3, 2, 1 Blastoff, Abandoned Tech and Parenting
    lifecycle marketing: understanding the value of your existing customers – A nice read on customer lifecycle and how it impacts the marketing cycle. Ahh another week in the books and the Princess Espo countdown is on. This week went by pretty quickly for me with a day off battling a stomach flu and a boat ton of meetings. How was your week? Hopefully there was some goodness and that you have a good weekend planned.
  • PROBLOGGER  |  MONDAY, AUGUST 16, 2010
    [Marketing] The Key to Successful Blogging: Do Something!
    However this week I’ve had 3 emails from attendees saying talking about how they’ve already grown their blogging business (two doubled their readership and one told me that they’ve just started experimenting with affiliate marketing and are making over $150 a day!). Over the last month several hundred bloggers in the SitsGirls and TheBlogFrog communities have come together to tackle 31 Days to Build a Better Blog together.
  • JEFF ESPOSITO  |  FRIDAY, SEPTEMBER 10, 2010
    [Marketing] Five for Friday 09.10
    Especially since the Red Sox season is done, so I would appreciate it is the Sox marketing team didn’t send emails saying that they are in the playoff hunt. « Previous Post Next Post » Anonymous I got a similar email from the Cubs marketing team this morning. MLB should consider selectively targeting each team’s fanbase with email marketing. Home About Archives Press Clips Spark Advisors Suggested Reading Five for Friday 09.10
  • PROBLOGGER  |  MONDAY, APRIL 24, 2017
    [Marketing] 190: How to Overcome Failure in 6 Steps
    We hear it in conversations, we say it in the media, and we say it in marketing. How to Move Through Failure in 6 Steps. In today’s lesson, I want to talk about failure in business and how to move through it. I’ve been asked questions on this topic a number of times in the last few weeks and while it’s a topic most of us probably don’t want to have to learn about – it’s something that we all will need to deal with at one point or another because it’s a part of any business story.
  • PROBLOGGER  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketing] The Money’s Not In the List, it’s In the Connection
    This post was written by the Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. What impact will changes to the flow of communications on the Internet cause by the rise of new options, like social media, have on the old marketing adage, “the money’s in the list&# ? The four core attributes of successful email marketing are: Make your email capture findable.
  • JEFF ESPOSITO  |  WEDNESDAY, NOVEMBER 3, 2010
    [Marketing] Can a brand recover from a Decision?
    Well the LBJ brand is still in a kind of flux, instead of being the poster boy playing for a small market team, James is disliked. The commercial leaves me wondering if there is a method to their marketing message and shows a brand with no clear direction. This post originally ran on the Sports Mole , but I wanted to share here in case you missed it. In July, one of the sporting world’s most popular brands saw its stock instantly drop with a simple decision.
  • TWIST IMAGE  |  THURSDAY, NOVEMBER 4, 2010
    [Marketing] Is Twitter Killing You?
    Personally, I've heard this about myself in the Marketing industry (if people only knew how much of my day and night is spent working on growing the business of our clients at Twist Image ). marketing industry. Sometimes the worst thing that can happen to you is becoming wildly successful. Many people fail to realize the time, energy and effort it takes to be successful in Social Media.
  • PROBLOGGER  |  MONDAY, DECEMBER 6, 2010
    [Marketing] I Am Not a Blogger, I Am a Human Being!
    But all this linking and lurking was taking me deeper and deeper into the web where I soon found myself being chased by an angry mob of marketing-guru-type-experts who could smell my newbie blood. This guest post is by Katie Tallo of Momentum Gathering. I’ve developed a tweet. It’s involuntary and annoying. My vision’s distorted. All I’m seeing are the letters S, E and O. Worse, I think I’m losing my mind because I don’t know who some of my friends are—at all—no idea who they are.
  • TWIST IMAGE  |  FRIDAY, DECEMBER 18, 2015
    [Marketing] Six Links Worthy Of Your Attention #287
    Some see blurbing a book as a great form of personal branding and marketing (I know that I do), others think that it can dilute everything (like this piece). Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • TWIST IMAGE  |  FRIDAY, AUGUST 1, 2014
    [Marketing] Six Links Worthy Of Your Attention #215
    This is great marketing through and through, and Mitch would never include it in his links. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • TWIST IMAGE  |  FRIDAY, DECEMBER 13, 2013
    [Marketing] Six Links Worthy Of Your Attention #182
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • TWIST IMAGE  |  WEDNESDAY, MAY 1, 2013
    [Marketing] Six Links Worthy Of Your Attention #150
    Great look inside the marketing machine of a company everyone loves." Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • JEFF ESPOSITO  |  THURSDAY, SEPTEMBER 16, 2010
    [Marketing] Puma Afterhours
    Home About Archives Press Clips Spark Advisors Suggested Reading Puma Afterhours Written on September 16, 2010 by Espo in Marketing , Random Puma has made some awesome videos of late and this one is perfect for describing the post-college and early career demographic.
  • PROBLOGGER  |  FRIDAY, JULY 20, 2012
    [Marketing] Weekend Project: Write Posts that Hold Readers to the End, Part 1
    To learn Persuasive Copywriting, how to build High-Conversion Landing Pages, and understand the practical application of the Real Principles of Effective Marketing, check out Affect Selling by Peter Sandeen. This guest post is by Peter Sandeen of Affect Selling. Do you know why most of your blog’s visitors quickly scroll down your home page, read a couple of headlines, and go back to watching cute kitty videos on YouTube? Image courtesy stock.xchng user svenic.
  • CONVINCE & CONVERT  |  THURSDAY, AUGUST 26, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    Ive founded 5 companies, and spent 15 years running digital marketing agencies.
  • PROBLOGGER  |  SATURDAY, SEPTEMBER 22, 2012
    [Marketing] My First AdWords: How to Trial AdWords Promotion for Your Blog
    Kole McRae is an Internet Marketer for 9th Sphere. This guest post is by Kole McRae of Chilled Soda. Many of you probably have AdSense on your blog. It’s a great system for monetization, especially for those with smaller blogs but how many of you have been on the other side? AdWords is the system Google uses for advertising. It’s how you place ads on it’s search engine and on the huge network of sites that use AdSense.
  • PROBLOGGER  |  SATURDAY, JANUARY 8, 2011
    [Marketing] Three Ways to Take Advantage of Being a Blogging “No One”
    He is a self-proclaimed expert on building communities and marketing solutions for those communities. This guest post is by Chris, “The Traffic Blogger&#. My name is “no one.&# Well frankly, to you, being that you have no idea who I am, my name might as well be “no one.&# However, just because I am a “no one&# does not mean I have nothing to say! Many of you may actually know exactly what it is I want to say because you also are a “no one&# like me.
  • TWIST IMAGE  |  MONDAY, DECEMBER 6, 2010
    [Marketing] How To Start Your Very Own Business Book Club
    I have not heard of too many Marketing Business Book Clubs. marketing business book club. Read anything good lately? If you have, why not share it while networking at the same time? On April 15th, 2004, I started something called the Montreal Business Book Review. People were constantly asking me what I was reading, what they should be reading or what I thought about a particular book.
  • JEFF ESPOSITO  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Marketing] Don't burn bridges
    The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. Common Misconceptions When many marketers look at social media platforms, they are immediately drawn towards the audience of the site. These users can be targeted with pay per click ads and if a person becomes a fan you can directly market to them without fear of the CAN-SPAM act.
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 27, 2012
    [Marketing] Social Pros 13 – Ryon Harms, Farmers Insurance
    Jay : My problem is not with the celebrity athletes or the gin-soaked market researchers. If anybody’s ever done any sort of advertising or marketing inside of Farmville, they understand this firehose effect that can come from the participation, engagement that happens within that network. I think it’s interesting how social media gets put into this special place when people think about business value when a lot of marketing is approached this way.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 29, 2010
    [Marketing] Cognitive Surplus - Use Social Connectivity to Change the World.
    link] Hot In Marketing Cognitive Surplus – Use Social Connectivity to Change the World | Book Reviews | Social Media Consulting – Con. Ive founded 5 companies, and spent 15 years running digital marketing agencies.
  • TWIST IMAGE  |  SATURDAY, DECEMBER 11, 2010
    [Marketing] Six Links Worthy Of Your Attention #25
    In following the story and reading a lot (but not all) of the commentary, I came up with a Blog post that did not look at the legal or moral aspects of WikiLeaks, but rather the important lessons that businesses and marketers can learn from the events that continue to unfold (you can read that Blog post here: 7 Lessons That WikiLeaks Teaches Us ). Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • TWIST IMAGE  |  THURSDAY, OCTOBER 14, 2010
    [Marketing] What You Tell A Search Box
    search engine marketing. There is no doubt that as the Internet evolves, so too must the search engines. As someone who was there when the first search engines came online (in fact, I helped launch one of them), it's no surprise that we've evolved from basic search to search integrated with relevant advertising, to search beyond text (you can now search images, audio and video).
  • JEFF ESPOSITO  |  WEDNESDAY, OCTOBER 13, 2010
    [Marketing] Social Media & Media Relations – More Aligned Than We Thought
    That’s followed by product marketing (25%), issues advocacy (20%), special events (16%), grassroots advocacy (16%), political campaigning (16%) and crisis communications (13%). He is also a co-founder of the PR industry blog PRBreakfastClub.com , where he writes about issues and trends affecting the communications and marketing industries.
  • JEFF ESPOSITO  |  FRIDAY, JULY 23, 2010
    [Marketing] Five for Friday 7.23
    Social media turf wars: are marketing and PR on a collision course? This is a great article and conversation around the budding (if not all-out) feud between marketing and public relationships in the social media space. Home About Archives Press Clips Spark Advisors Suggested Reading Five for Friday 7.23 Written on July 23, 2010 by Espo in Five for Friday I must be getting old. My weeks are running into one another.
  • JEFF ESPOSITO  |  FRIDAY, AUGUST 6, 2010
    [Marketing] Five for Friday 08.6
    Social Media Marketing – The Japanese Way – Other cultures and Social Media tend to fascinate me. Women Dominant on Social Networks – If you ever wondered who dominates the social space, look no further than this article from Marketing Profs. Home About Archives Press Clips Spark Advisors Suggested Reading Five for Friday 08.6 Written on August 6, 2010 by Espo in Five for Friday Image via @laughingsquid Is it me or is the summer slowly fading away?
  • JEFF ESPOSITO  |  THURSDAY, SEPTEMBER 23, 2010
    [Marketing] Offline Spam | Strategic thoughts on using social media and public.
    Home About Archives Press Clips Spark Advisors Suggested Reading Offline Spam Written on September 23, 2010 by Espo in Marketing , Random I have made my love, or lack thereof, of the YellowBook (and here ) well noted on this blog in the past, but it is not my most hated form of unsolicited advertising.That loathing is reserved for fliers placed on my windshield.
  • PROBLOGGER  |  SATURDAY, MAY 21, 2011
    [Marketing] Finding Your Blog’s Unique Voice
    Jeff Goins is a writer, innovator, and marketing guy. This guest post is by Jeff Goins of Goins, Writer. Your blog needs a voice. Like Pavarotti, it can resonate with power that is full of sophistication.?? Or, like Dave Grohl, it can scream and shout with disenfranchised angst.? It can even sing sweetly like your grandmother or quietly hum in the background like the Andy Griffith Show theme song. But make no mistake.
  • JEFF ESPOSITO  |  FRIDAY, OCTOBER 29, 2010
    [Marketing] Five for Friday 10.29.10
    Can Boston Become the Silicon Valley of Marketing? – You know it would be nice to see Boston become the hub of the new wave of marketing. ‘If You Want This Choice Position…’: Seven Virtues of the Perfect Social Media Leader – One of the hottest positions in today’s dire job market has something with social media and specialist/director/evangelist/manager in it. This has been an odd and busy week. Now I am not talking that being.
  • CONVINCE & CONVERT  |  SATURDAY, JULY 7, 2012
    [Marketing] One Social Thing Wrapup – Week of July 2
    Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Here’s what we included in this week’s One Social Thing daily email. To get One Social Thing delivered to your email each day, please subscribe below.
  • TWIST IMAGE  |  FRIDAY, NOVEMBER 18, 2016
    [Marketing] Six Links Worthy Of Your Attention #335
    This big report from McKinsey is packed with data and speculation about what a mobile-first market looks like. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • TWIST IMAGE  |  THURSDAY, JULY 21, 2016
    [Marketing] Six Links Worthy Of Your Attention #318
    The winner is the one with the best marketing, communications, NLP techniques, persuasion and more. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 19, 2014
    [Marketing] Your Brand And The Amazing Spiderman
    There are probably more business and marketing lessons in those pages than you could ever imagine. Last week, I went to the Montreal ComicCon. It was crazy, It wasn''t San Diego ComicCon crazy, but it was crazy. Over 50,000 people took part over one weekend. It''s a number that I just can''t wrap my head around. Growing up, I was a massive comic book (shocked, I am sure). How bad did I have it? I had it bad.
  • JEFF ESPOSITO  |  THURSDAY, DECEMBER 15, 2011
    [Marketing] Week 15 NFL Picks: From Social Media
    Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool. With three weeks left in the NFL season, teams are gearing up for the postseason while fans across America are looking at their fantasy team and weekly office pools to see if their diligence throughout the season is going to land them a payday.
  • JEFF ESPOSITO  |  MONDAY, OCTOBER 25, 2010
    [Marketing] Are you a PRSN?
    With many PR folks taking the helm of social networking (SN) activities, I’ve also wondered if PR was the correct term for the industry as the space blends PR with many other disciplines like customer service, sales and word-of-mouth marketing. This post originally ran on PR Breakfast Club last week. However I wanted to share to readers of this site who may have missed it. Over the past few weeks I’ve been trying to get a handle on what PR had become to me.
  • JEFF ESPOSITO  |  MONDAY, MARCH 7, 2011
    [Marketing] Enchantment, a video review
    About a month ago, the folks that are doing the marketing for Guy Kawasaki’s new book Enchantment sent me a copy to take a look and see what I thought. At first, I was not sure what to think of it, mainly because it seemed very thin to build up a case for building an enchanting business model. But after reading through, I could see that Kawasaki pulled out some reserve magic dust from his days at Apple. Much like an iPad, this book may be slim, but packs a helluva punch.
  • JEFF ESPOSITO  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketing] Good viral follow up by Boston Bruins
    While I don’t like the B’s, I do think that the commercial shows a human side of the team and some savviness on behalf of the marketing team to turn something around so quickly. Over the weekend a video went viral of a girl at a Boston Bruins game kicking a hole in a pole in the women’s room. Similar to many viral videos it involves a person doing something really stupid, while drunk that folks get a good laugh out of.
  • PROBLOGGER  |  WEDNESDAY, AUGUST 1, 2012
    [Marketing] Traffic Technique 4: Subscriptions
    From the marketers’ point of view, subscriptions are a loyalty mechanism—they’re the first technique we’ve looked at that’s most often used to build repeat traffic from people who have already visited your blog, and like it. Whether you attract would-be subscribers to your blog through search, content marketing, advertising, or some other technique, it’s important to remember that your blog is the most common reason those people will subscribe.
  • PROBLOGGER  |  MONDAY, JULY 23, 2012
    [Marketing] Blog Comments: 3 Bloggers Discuss the Issues
    We’ll be answering three of these questions today and tomorrow, in a series of posts that explore the issues of: blog comment marketing. One of the things I love about Problogger.net is the value of the comments my readers make here. Image courtesy stock.xchng user lusi Although the days when I could reply to many of those comments are now, sadly, long gone, I do read comments on the blog, and frequently get ideas and inspiration from them.
  • PROBLOGGER  |  MONDAY, AUGUST 14, 2017
    [Marketing] 206: Personal Brands vs Business Brands for Blogs
    He is known as an authority in marketing but his brand is all about him, it’s his ideas, it’s his books, it’s his courses, it’s his speaking. But essentially, if you go to his site, it’s all about him and he’s used it to build his authority in the marketing space. If you go there, you’ll see that she uses the tagline Amy Porterfield-Online Marketing Expert. Is There a Right Way to Brand Your Blog?
  • PROBLOGGER  |  TUESDAY, NOVEMBER 16, 2010
    [Marketing] Your Readers Buy Products! Do You Offer Them?
    My lovely wife is one example: she amazes me with the amount of time she puts into researching and buying products online (she’s an online marketer’s dream come true!). We’re so used to seeing these techniques practiced by internet marketers that we think it’s the only way. Recently I gave a presentation on monetizing blogs. I talked about how developing your own products to sell to readers can be an effective way to build a blogging income.
  • PROBLOGGER  |  MONDAY, APRIL 17, 2017
    [Marketing] 189: How to Create Amazing Videos for Your Blog Using Your Smartphone
    Recently, I was over in San Diego at Social Media Marketing World and I bumped into a fellow Australian on the first night, a guy by the name of Justin Brown. The reason I wanted to get you on is your session at Social Media Marketing World this year was about creating video with smartphones which most of us have in our pockets. As you said, I had that session at Social Media Marketing World which was purely based on that.
  • CONVINCE & CONVERT  |  TUESDAY, SEPTEMBER 21, 2010
    [Marketing] Convince and Convert Blog: Social Media Strategy and Social Media.
    Social Integration Maybe I just heard what I wanted to hear/preach, but there seemed to be a lot of chatter among returning attendees and experienced social media types about integrating social media with other marketing and/or customer service elements. It’s become a fuzzy catch all for everything from customer service, to customer experience, to customer relationship management, to content marketing, to word of mouth.
  • PROBLOGGER  |  MONDAY, AUGUST 7, 2017
    [Marketing] 205: 5 Obstacles Bloggers Face (And How to Get Over Them)
    At the time, I knew nothing about Facebook marketing. It really moves fast when you go for total immersion. What’s interesting is when Darren asked me to come to the Gold Coast to speak about Facebook marketing, it was really full circle because I’ve been to the Gold Coast three times with Tony Robbins. If you told me a few years ago that I’d be on stage talking about Facebook marketing, I would say you belong in the loony bin.
  • TWIST IMAGE  |  TUESDAY, NOVEMBER 23, 2010
    [Marketing] The New Rules Of Email
    When the BlackBerry first came on the market, everyone set the platform to notify them (be it by ringing, vibrating and/or flashing) when a new email arrived. It's rare that you come across an individual who feels like they simply don't get enough email. In fact, the reaction most people give you when you even discuss the topic of email evokes words and emotions like, "overwhelmed" and "out of control" to "I wish it would stop" and "please give me my life back."
  • JEFF ESPOSITO  |  FRIDAY, JULY 30, 2010
    [Marketing] Five for Friday 7.30
    The clash of the social media know-nothings – Now this article is has a lot of great points as to what we should look for in social media marketing as well as what we should avoid in the snake oil section, however that is not the beauty of the link. Home About Archives Press Clips Spark Advisors Suggested Reading Five for Friday 7.30 Written on July 30, 2010 by Espo in Five for Friday Despite starting slow this week really picked up for the better and closed out July on a good note.
  • JEFF ESPOSITO  |  FRIDAY, AUGUST 13, 2010
    [Marketing] Five for Friday 8.12
    However the title is a bit misleading as the post actually makes the case for three marketing disciplines that can all claim a stake in the argument. Home About Archives Press Clips Spark Advisors Suggested Reading Five for Friday 8.12 Written on August 13, 2010 by Espo in Five for Friday This past week, my wife got on a kick of saying she wished it were fall. Now while I am a fan of the cooler weather, fall also means that the winter is not too far behind in New England.
  • JEFF ESPOSITO  |  FRIDAY, AUGUST 27, 2010
    [Marketing] Five for Friday 8.27.10
    How Much Can ‘Jersey Shore’ Cast Really Do for Marketers? – Home About Archives Press Clips Spark Advisors Suggested Reading Five for Friday 8.27.10 Written on August 27, 2010 by Espo in Five for Friday For a short week, it seemed like this week lasted forever. Despite being in meetings and away from my desk, I feel like the week was a very productive one.
  • PROBLOGGER  |  MONDAY, SEPTEMBER 18, 2017
    [Marketing] 211: Creating a Successful Podcast – Advice from Pat Flynn
    I think that’s my specialty, the marketing put on top of the podcast to make sure that you’re not wasting your time with getting your show up but you’re actually getting results from it like we talked about earlier. Listening to their voice, nothing is more powerful in marketing. Advice from Pat Flynn on How to Create a Successful Podcast.
  • JEFF ESPOSITO  |  FRIDAY, MARCH 4, 2011
    [Marketing] Five for Friday
    New Research: Search Marketing Vs. Social Media or Search + Social Media? – I have always stood by the fact that social media will not be a silver bullet that replaces traditional marketing, but rather support the entire business. This week was slow as molasses and cold to boot. The good part is that it is Friday and the weekend is here. If you are in the Boston area and want to come and grab beers with me, check out this link.
  • JEFF ESPOSITO  |  FRIDAY, DECEMBER 24, 2010
    [Marketing] Five for Friday 12.24 ~ Christmas Edition
    Twitter as a tool for relationship marketing – I saw this link in a Facebook group from Antonia Harler and wanted to check it out as it was a glimpse into a thesis for her university studies. This week flew by and I was able to get a bunch of things done as work was very slow. I am very happy to have finally caught up on things (well everything except my email). I’m looking forward to gorging myself on food and drink this weekend while catching up with family. How about you any big plans?
  • PROBLOGGER  |  MONDAY, JANUARY 24, 2011
    [Marketing] 5 Ways Facebook’s Discussions App Will Make You a Better Blogger
    This guest post is by Tommy Walker, Online Marketing Strategist and owner of Tommy.ismy.name. Hubspot, an online marketing agency and technology firm, sees frequent queries on their Discussions tab ranging from questions about their products and reports to blog-and-website-101 type questions. Tommy is an Online Marketing Strategist and owner of Tommy.ismy.name. Build a community.” You hear it all the time.
  • PROBLOGGER  |  MONDAY, AUGUST 21, 2017
    [Marketing] 207: Smartphone and Tablet Apps for Bloggers
    We have a marketing channel which is just for those who need to see those sorts of messages. Blogger Apps for Smartphone and Tablet. Today, I want to take you on a tour of my iPhone and iPad, and talk about the apps I use most in my blogging and online business activities. One of the biggest changes that has happened in my blogging since I began back in 2002 is the technology I use.
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 3, 2012
    [Marketing] Amazon, Google, Apple, Facebook and the Gang of Four
    So, it’s hard for me to say that Twitter will never get to that point in terms of penetration and market capital, whatever your metric would be, but they’re certainly doing things that are platformesque. Video production by my friends at Candidio. Fast, inexpensive, great service. Abbreviated transcript below. Please watch video for entire interview). Jay: Hey everybody.
  • CONVINCE & CONVERT  |  SATURDAY, SEPTEMBER 1, 2012
    [Marketing] One Social Thing Wrapup – Week of August 27th
    Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Here’s what we included in this week’s One Social Thing daily email. To get One Social Thing delivered to your email each day, please subscribe below.
  • CONVINCE & CONVERT  |  SATURDAY, SEPTEMBER 1, 2012
    [Marketing] One Social Thing Wrapup – Week of August 27th
    Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Here’s what we included in this week’s One Social Thing daily email. To get One Social Thing delivered to your email each day, please subscribe below.
  • PROBLOGGER  |  MONDAY, JULY 11, 2016
    [Marketing] My Blogging Income Breakdown for the First Half of 2016
    Up until 2009 all of my income was generated from running advertising on my blogs and from a little affiliate marketing on my blog. Marketing (one person – for dPS). It’s been a few years since I did an income report here on ProBlogger for my business, and so while I was pulling together some reports for the end of our financial year I thought it might be good to give a little insight into where the income on my blogs comes from.
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