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Once Upon a Time …: The Art of Storytelling

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Content Marketing Marketing Public Relations Elena Bosch storytellingGuest Post by Elena Bosch. The art of storytelling is rooted in the origins of every society.

25 Free Digital Marketing Tools for Nonprofits

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This list is of free digital marketing tools for non-profits is a great place to start. Solutions: These free digital marketing tools are like an in-house design team. Free Digital Marketing Tools for Content Marketing Support. And Three More Free Digital Marketing Tools.

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Trust Me, I’m a Communicator

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It is somewhat more complicated for the single practitioner, who has to act as their own communications, legal, marketing, etc. Guest Post by John Friedman. It is a difficult time to be a professional communicator.

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

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Mary Wascavage is a Philadelphia-based public relations and marketing professional. With over 20 years in the business, Mary currently serves as System Director of Marketing for Crozer-Keystone Health System in suburban Philadelphia. Guest Post by Mary Wascavage.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Are You Writing Intelligent Content? Should You Be?

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According to Natalya Minkovsky of the Content Marketing Institute , “intelligent content is a technology-agnostic way of organizing and tagging content in consistent, predictable ways. Kathy Vaské is a Digital Marketing Strategist and Owner of Vaské Marketing Group.

10 Content Marketing Tricks That Will Help Your Brand Stand Out

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The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”.

How Do You Build A Brand? Start by Asking What Drives Human Behavior

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CommunicationsMatch offers communications & PR agency search tools and agency search resources that help companies find, shortlist, and engage communications, digital marketing and branding agencies, consultants and freelancers by industry and communications expertise, location and size.

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Where Does the PESO Model Belong?

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As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes.

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Command Attention by Telling Your Company’s Story

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The conflict is the problem your organization tackles or the market need it addresses. Marketing Public Relations Strategy Rob Biesenbach storyGuest Post by Rob Biesenbach. It’s an old story: PR people are often terrible when it comes to our own PR.

8 Reasons Your Content Campaigns Fail (And How To Fix Them)

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But choosing the correct topic to write about is actually one of the hardest parts of content marketing. In content marketing, these statistics can be in the form of website analytics, the actual behavior of website visitors, CRM analytics, etc. You need to market that content!

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

#measurePR Recap (September 2018): Ethics of PR Measurement

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Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. Guest Post by Jen Zingsheim Phillips. The September #measurePR Twitter chat featured guests Sultana Ali and Kirk Hazlett.

When Content Marketing Lets You Down

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Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. This is a classic case of being let down by content marketing. When Content Marketing Lets You Down is a post from: Shonali Burke Consulting, Inc.

Ready Yourself Now for a Mobile Only Future

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Automation can help with two very different segments of marketing. She writes for the nationally recognized SEO Company HigherVisibility that offers online marketing services to a wide range of companies across the country. Guest Post by Amanda DiSilvestro.

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Career Development Tips for the 2018 Professional

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It can be achieved if you work in marketing, sales or business development. Guest Post by Makeda Waterman. At the end of the year, most professionals spend time contemplating achievements and areas of opportunity in their career.

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Permission to Be Human

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And that’s what we need to remember about marketing, PR, social and Comms in general. Which moments in time are forever etched in your mind?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

17 Lessons I’ve Learned in the 17 Years Since I Came to America

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Being real is the most effective – and most underused – marketing strategy in the world.

Daring PR Professionals and the Lawyers Who Love Them: A Primer for Avoiding Legal Problems

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There are legal rules marketers and PR professionals aren’t always aware of, and there can be serious legal consequences if these rules are violated. So here’s the solution to problem #1: Create your own images, videos, and other materials for your marketing.

Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

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The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Marketing efforts are being automated, increasing the volume of messages and content being pushed out.

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Want Your Content to Stand Out? Look to “the Basics.”

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is a rallying cry for the modern marketer, and our failures can often be traced back to crafting campaigns that were more about what we wanted than what our audience needed. Content Marketing Marketing Strategy creative communications Lukas TreuGuest Post by Lukas Treu.

Creative Communications: Lessons from Health and Wellness Brands

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Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios. snack bar market is estimated to be valued at 6.8 Guest Post by Hanna Knowles. Look better. Be stronger.

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Words and Pictures – the Batman and Robin of Content Marketing

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But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc.

#SocialPR Spotlight: Duncan Alney

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– at a marketing conference in DC. I’m the CEO of Firebelly Marketing, a social media marketing agency. It is the most valuable form of marketing. It is also the most difficul t type of marketing: demanding AF and complex.

Influence your PR campaign with Influencer Marketing

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This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

On IWD, Advice for Women in PR, From (Mostly) Women in PR

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I haven’t heard of too many PR/marketing agencies shuttering their doors today, though maybe someone will email me as soon as they read this, “ WE WENT ON STRIKE!” Elise Perkins : “Don’t be afraid to negotiate but know your market before you do.

Content Marketing: Without Community, It’s Only Half the Equation

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If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way.

#SocialPR Spotlight: Brandon Andersen

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I oversee Sales, Marketing and Product Development (all of the fun stuff). We officially launched in September of 2016 at Content Marketing World. Today’s a big day. Not just because I can now say, “Christmas is next week,” (yay!)

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How to Make Your Email Autoresponders Sizzle More Than Jessica Rabbit

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Email Marketing effective writing email autoresponders email marketing storytellingThere must be something in the wind, because after months of not traveling I’m suddenly all over the map.

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No More Silver Bullet. Now what?

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on #KickAssContent marketing with two of my favorite people, Brandon Andersen and Heidi Sullivan. KickAssContent marketing. A few days ago, I co-presented a webinar (thank you CommPRO.biz !)

The Case for Nonprofit Storytelling

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Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. They aren’t marketing a service or peddling a product. Nonprofits typically don’t have the resources to invest (heavily or otherwise) in marketing.

#measurePR Recap (October 2017): How Gender Bias Affects the Bottom-Line

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PR’s use of images in content marketing and social must be equally guarded. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients.

#measurePR Recap (April 2017): Measuring Financial Communications

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She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. Guest Post by Jen Zingsheim Phillips.

#SocialPR Spotlight: Laura Kaslow

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I’ve been honored to help be her social media and marketing adviser. Happy Halloween! There are no tricks here, only treats as we get to know Laura Kaslow in this week’s Social PR Spotlight.

#SocialPR Spotlight: Dinean Robinson

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I’m currently working as the Director of Communications and Marketing at Teach For America – New York. This week, I’m psyched to introduce to you a very special Social PR Virtuoso: Dinean Robinson.

Give Your Content Marketing a Human Face

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Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. It’s not just marketing. Guest Post by Jeremy Miller.

The True Value of Storytelling: Nail your Brand Narrative

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In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Cadbury consistently occupies one of the top spots for the “best storytelling brands” on the market today.

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Jokes Aside: The Very Serious Business of Adding Humor to Your Marketing Mix

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When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe.

5 Tips to Incorporate Design Elements Into Your Marketing Strategy

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Design elements can play a big part in the success of your marketing strategy… and there’s a lot more to that than meets the eye. Who is the target audience that your products or services are being marketed to? Guest Post by Sara Theisen.

Smart Social Selling Lessons From My First Kickboxing Class

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Business Building Marketing kickboxing smart social sellingOMG it’s July already. How did it happen?! Do you have fun holiday weekend plans? So, yesterday I went for my first kickboxing class at a <well-known kickboxing franchise> location.

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Monday Roundup: 2015 Marketing and PR Trends

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Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. 6 Digital Marketing Trends to Watch in 2015. Five 2015 digital marketing trends for your consideration.

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How to Build an Influential Brand Through Authentic Advocacy (including Social PR)

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Marketing strategy has shifted over and over again over the past several decades. The end result is that marketing strategy is no longer only about TV spots or catchy slogans. This is the point of inbound marketing, social PR and (yes) authentic advocacy.