Navolutions

4 Reasons Why We Love Super Long Tail Informational Posts

Navolutions

The fact is, there are lots of ways to rock at content marketing in boring industries , but one of our favorites is the super long tail informational post. “Informational long tail posts” might not be the hottest topic in SEO, but we’ve learned to love them.

Who’s Afraid of the Big Bad Yelp?

Navolutions

North American Marketing Business Leverage Association”, or whichever other goofy no-name company won’t stop calling you, probably just wants to set you up on Google Adwords and charge a management fee. If I had a dime for every time a business owner tore into Yelp, I’d already be retired.

Review 187

Where Exactly Are Google’s Home Service Ads Displaying?

Navolutions

That means if HSAs are showing in your market and you’re not paying for advertising through Google, your company just literally fell off the map. Search Engine Land just reported that Google’s Home Service Ads, which only launched last month, are already expanding from plumbing and locksmiths to house cleaners and handymen. For those who haven’t been following along at home, Home Service Ads are a new advertising block that literally replaces the local stack.

Google 133

Why Facebook’s Updates (probably) Won’t Kill Your Business

Navolutions

Facebook’s push toward paid advertising is likely to aggravate an already tense relationship between small businesses and social platforms over audience ownership,” says Steven Jacobs of Street Fight , a Colorado-based media-and-events firm covering local digital marketing.” There has been a lot of misinformation out there about Facebook’s latest announcement.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

How to Get More Google+ Reviews for Your Business

Navolutions

If this is your first try at social marketing, don’t be discouraged with what you think might be low results. Business Owner Strategies Google+ Online Reviews Search Industry Trends Email Marketing G+ Local SEM local seo Mail Merge SEO social media social networking

Review 163

Phil’s Fish Market Just Hit the Jackpot

Navolutions

Phil’s Fish Market in Moss Landing, CA has a map of the world posted with the question, “Where are you visiting from?” Phil’s Fish Market might even be so lucky that they earn a few links. Maybe even from a small business marketing blog or two.

Reddit 130

Why Your Business Presence Has To Be Mobile Ready

Navolutions

Mobile Market Watch, an industry leader in mobile tracking, estimates that 94% of the U.S. No one is going to argue that the internet hasn’t fundamentally changed the way that people experience the world. Ten years ago, they might have, but not anymore.

Mobile 153

How We Got a Link from The Huffington Post

Navolutions

Because no one had commented on the SEO/content marketing side of it, and because the post was only six hours old, I decided to whip up my fastest blog post to date. If I had written the post on Phil’s Fish Market two weeks after the Reddit post, I would have never gotten that link.

SEO in 2014: Where It’s All Headed

Navolutions

The kind of link building tactics that agencies have been going nuts with, like excessive guest posting and marketing infographics , are quickly running out of steam. I think it’s only inevitable that a ton of small businesses will exit the market.

SEO 130

What Your Webmaster Can’t Do For You

Navolutions

Unfortunately, it’s all of these little details that add up into a real online presence and marketing strategy, and every detail that’s missing could hurt you in the long run. The first and easiest thing you can do is to send your webmaster a copy of every marketing material you have.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

While there are definitely ways of creating fan communities around your business and products, this one has all sorts of potential for marketing abuse. Google+ just won’t sit still. If you haven’t taken advantage of the platform yet, now is definitely a good time to start.

Our Pleasanton Young Professionals Presentation: A Wrap Up & Reference

Navolutions

Thanks to everyone who joined us at today’s Pleasanton Young Professionals presentation, where we covered the basics of SEO and social media marketing. SEO is just one component of Search Engine Marketing, or SEM. SEM also includes online advertising, social media marketing, and other ways of increasing your business’s visibility, traffic, and leads. Google owns the lion’s share of the market at 70%.

Review 100

Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

You may not think that a book written about the internet in 1999 would have much to offer us in the realm of web marketing today, but think again. Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals: “…Markets are conversations. There are so many marketers who go through great pains to try and fake the human voice, and sometimes it even works—kind of.

Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Is Content Marketing Advertising?

Social Media Today

But the answer boils down to who you ask, and how you define content marketing It seems like a simple question to answer, right?

Marketing graphics as easy as pie!

Sherrilynne Starkie

Today is National Pie Day, and what better day to demonstrate how Snappa can help make relevant, topical marketing graphics. The post Marketing graphics as easy as pie! Marketing Social Media Graphic design Snappa

Four Ways PR Can Support Event Marketing

Meltwater

Event marketing is on the rise.A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent… Read More >>>.

Digital Marketing Trends to Watch in 2019

Webbiquity SMM

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. Guest post by David Gutierrez.

Trends 196

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend.

15 Essential Digital Marketing Tools for an Internet Marketer [Infographic]

Social Media Today

There are many digital marketing tools out there, but using the right ones for you will save time and money. Here's a list of 15 digital marketing tools that will help serve your audience better

Tools 170

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years.

Influencer Marketing Benchmarks 2019 [Infographic]

Social Media Today

What are the biggest challenges and concerns with influencer marketing, and what can you expect? Check out this infographic

15 Golden Rules of Content Marketing in 2018

Pam Moore

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. 15 Golden Rules for Content Marketing Webinar .

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Can you come up with a better Inbound Marketing Haiku ?). Blogging Supports Social Media Marketing.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Unfortunately most marketers and small business owners also do not have a limitless budget, right?

Marketing Predictions for 2015

Mindjumpers

The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness.

Finding Marketing Inspiration

The Realtime Report

Finding Marketing Inspiration. Despite having successful marketing campaigns in the past, it could still be challenging for you to come up with a new one. When you do not see anything that inspires you, it is impossible to have a strong marketing campaign.

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

This list is of free digital marketing tools for non-profits is a great place to start. Solutions: These free digital marketing tools are like an in-house design team. Free Digital Marketing Tools for Content Marketing Support. And Three More Free Digital Marketing Tools.

Tools 247

Agile Marketing in B2B

Buzz Marketing for Technology

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. Market trigger : We knew that the U.S.

B2B 198

Top 10 Content Marketing Myths of 2018 – BUSTED

Pam Moore

From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet.

Content Marketing Strategy: Top 10 Mistakes Killing Your Success

Pam Moore

Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives, campaigns and programs to achieve your business and marketing goals?

The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job.

Infographic: B2B content marketing trends

Sherrilynne Starkie

Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content.

B2B 386

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Content marketing and SEO go hand in hand.

Top Marketing Trends for 2013

yMarketingMatters

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix.

Trends 283

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management.

Tools 261

12 Common Marketing Campaign Mistakes to Avoid

Social Media Today

Ensure you maximize the performance of your marketing efforts by avoiding these common, costly errors

10 Video Marketing Statistics for 2019 [Infographic]

Social Media Today

Need more convincing on the power of video for marketing? Check out these ten video usage stats