Janet Fouts

What’s the best social media marketing tool for scheduling your updates?

Janet Fouts

With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. If you work on your social media marketing with a team, collaboration tools can come in very handy.

Tools 371

Marketers are freaking out about Facebook

Janet Fouts

” This has a whole lot of marketers freaking out. It’s not just marketers who are panicking, Facebook stocks dropped nearly 9% on the announcement. By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook.

Trending Sources

Time for a mind-shift?

Janet Fouts

I’ve been known as a digital marketer for well over 20 years. Social media is an amazing marketing channel and I love the challenge and constant learning curve. I’ve often coached people in how to take a mindful approach to how they market and run their businesses.

Team 138

Buh bye Facebook “Explore Feed”

Janet Fouts

Users don’t want to see spammy marketing content.

Feed 208

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

New Social Media Report, and What About UGC?

Janet Fouts

I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. There’s lot of good information here, as you’re planning your winter marketing campaigns. Conscious business social business Content Marketing UGC

UGC 173

Graduates- Think about Your Brand

Janet Fouts

As Universities release students into the “real world” many are underprepared for today’s job market. Most students have a social media presence of some sort, but thinking about a professional brand hasn’t been high on their priority list.

Brands 171

Content Marketers, what are your new years goals?

Janet Fouts

Corporate Social Media social business Content MarketingI know, I know, those new year resolutions are everywhere, aren’t they? Feeling a little overwhelmed? Guilty maybe?

Free images for your content marketing

Janet Fouts

Looking for free or close-to-free images to use in your blog posts and social content? Here ya go! These are not like your ordinary stock images either. Enjoy. Social Media Tips and Tricks Social Media Tools copyright images

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Social media brings back old-school marketing

Janet Fouts

With social media marketing, we are still trying to be heard above the competition and we do repeat ourselves a lot to ensure that, but the content of the message has changed. Social Media Tips and Tricks Content Marketing social sales

Advertising Is Not Content Marketing

Janet Fouts

And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more.

4 things you need to do in 2016 to be a better content marketer

Janet Fouts

4 things you need to do to make 2016 the year you rock content marketing. Social Media Tips and Tricks Social Media Tools Content Marketing

Instagram Stories- Is It For You?

Janet Fouts

Instagram just released an update that appears to be taking on Snapchat for the hearts and minds of the 18-34 year old market in the US. And if that isn’t your age bracket or the age of your market, do you care?

Twitter’s enhanced analytics dashboard

Janet Fouts

If you are marketing an app be sure to look under the tools menu to manage your app promotion, learn more about the App card ads to target your ads for better conversions.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Easy guide to the Periscope video streaming app

Janet Fouts

If you are broadcasting location specific, from a conference or to market your restaurant, think about putting the location in the title. I did a search today on Google Trends comparing Periscope and Meerkat. For the moment at least, it looks like Periscope is getting more traction.

Video 206

Just get us the Millennials! #Marketing #Fail

Janet Fouts

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them.

Marketers- Stop multi-tasking social media

Janet Fouts

Here are a few tips to make the time you spend working on social media marketing tasks, and your entire day, more useful to everyone. What you learn here will inform everything you do in marketing.

Are you an intentional marketer?

Janet Fouts

Are you intentional with your social marketing? Most marketers will say yes–or at least most of the time, and hey, nobody’s perfekt right? Because your market is there? Corporate Social Media Marketing mindfulsocial

Why people don’t get Google+

Janet Fouts

” Even with the downgrading of Google Authorship in search results, the data Google is mining from conversations on the network gives them unprecedented knowledge of your value and the market that is likely to be interested in your goods and services. Google+ is a great social network.

Google 203

FOMO, influence and the internet. Still high school?

Janet Fouts

The fe3ar of missing out and the influence of our friends and connections is a powerful tool for businesses to market to us. Are we still in high school or what? Social Media in Action Social Media Tips and Tricks influence

Content Marketing and Social Business

Janet Fouts

Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? That last one is a trick by the way, you need to know that content marketing is a long-term strategy.

Are you using old skool strategies with new media tools?

Janet Fouts

It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. I recently had an issue with a purchase at Whole Foods market.

Tools 195

Are you missing your best content generators?

Janet Fouts

I have long held that corporations often overlook the most valuable source of marketing content–their own employees. Marketing, PR and Legal all conspire to restrict access to marketing channels to control the messaging.

Looking into Facebook Audience Insights for Ad Targeting

Janet Fouts

Facebook supplies a free tool called Audience Insights we can use to learn more about our market without wasting money to narrow the field down to a reasonable size.

Marketers, what’s your story?

Janet Fouts

As marketers, we often have an idea of who we believe our market to be, what they want, and what kind of messaging will work for them. mindful social social business Content Marketing MarketingBut are we really just talking to ourselves? We can be too close to the product and too specific about details our audience doesn’t understand. Maybe we know […].

Influencers! Must read > New Facebook guidelines for branded content

Janet Fouts

An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach

How social media is like spaghetti sauce

Janet Fouts

As marketers we are often focused on the end goal, to make our product appealing to consumers. One third of the US market wanted chunky tomato sauce and it wasn’t even on the supermarket shelves! When Prego released a chunky sauce they took over the market.

Who will win the video app wars?

Janet Fouts

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference.

Video 160

The amazing phenomenon of the #beme app launch

Janet Fouts

I’m as willing as the next girl to beg for Beme codes… mindful social social business beme Marketing video

Trends 149

Social Media is Not a Direct Sales Channel

Janet Fouts

Any good sales person gets to know their market first and how their product solves their pain points. Let’s think for a moment about how great– really great –sales people deal with initiating a sale.

My bestseller and the next book is on the way!

Janet Fouts

US: #1 Marketing for Small Business. #1 1 Direct Marketing. #9 9 Marketing. #15 15 Marketing and Sales. #20 Canada: #1 Direct Marketing. #8 8 Marketing. #10 10 Marketing and Sales. #12 Old school marketing is on it’s way out.

Quitting or not, here’s what you can do to be safer with your personal info on #Facebook

Janet Fouts

The data is out there already, and in my case, part of my business and the business of my clients still relies on Facebook for at least some of their marketing. Oh my oh my, without getting into politics here, I’m appalled by this whole Facebook and Cambridge Analytica nightmare.

API 75

Is Brand Engagement Over on Facebook?

Janet Fouts

Use Facebook as just another social media network in your toolbox but not as the be-all end-all of your marketing campaign. Every brands needs are different of course, and if you need help evaluating how your brand is using social media as part of your marketing strategy let me know.

Content Marketing Is Nothing New

Janet Fouts

It cracks me up when a client calls and asks me about “this new content marketing thing” Honestly, we’re so hung up on buzzwords these days we can’t see the forest for the trees! Let’s get back to the roots of marketing.

Getting Beyond Content Marketing Hype

Janet Fouts

The whole concept of content marketing seems obvious doesn’t it? I’m not saying content marketing is another snake oil scam. Client : Oh we have tons of marketing materials, we can just use that! What are the needs of the market you answer?

Optimizing Facebook Pages for Graph Search?

Janet Fouts

Marketers everywhere are frantically trying to figure out how they’re going to use Graph Search as part of their social business strategy or not. It’s all the buzz right now, and Facebook is slowly letting users see what the fuss is all about.

There Is No Free Social Media For Business

Janet Fouts

Businesses flocked to both networks and created free accounts to market their wares as well as paying a nominal fee to get their content in front of interested users. Many businesses have shifted to using social sites as customer support venues, marketing platforms and communities.

50 Inspiring Tech Savvy Leaders Over 50

Janet Fouts

They are marketers, authors, trainers, CEOs, and some are just plain geeks. CEO, president & co-founder of Marketo, the leading provider of cloud-based marketing software, successful serial entrepreneur & author of Revenue Disruption. Social Media and Internet Marketing consultant for small to medium businesses. Social Media Marketing Blogger,Strategist & Speaker,Forbes Top 50 Social Media Power Influencer 2013,Huffington Post Top 100 Business Twitter Accounts.