Janet Fouts

What’s the best social media marketing tool for scheduling your updates?

Janet Fouts

With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. If you work on your social media marketing with a team, collaboration tools can come in very handy.

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Marketers are freaking out about Facebook

Janet Fouts

” This has a whole lot of marketers freaking out. It’s not just marketers who are panicking, Facebook stocks dropped nearly 9% on the announcement. By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook.

Time for a mind-shift?

Janet Fouts

I’ve been known as a digital marketer for well over 20 years. Social media is an amazing marketing channel and I love the challenge and constant learning curve. I’ve often coached people in how to take a mindful approach to how they market and run their businesses.

Team 121

Buh bye Facebook “Explore Feed”

Janet Fouts

Users don’t want to see spammy marketing content.

Feed 144

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Social Media Listening – It’s About Emotions

Janet Fouts

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. All of this is to say that data is not enough to base your social media marketing on.

Participation Marketing #MindfulSocial with @Britopian

Janet Fouts

My guest this week is Michael Brito, a digital strategist, published author, TEDx speaker, adjunct professor, with over 20+ years of experience helping organizations break through the clutter and reach their audience with game-changing marketing programs.

New Social Media Report, and What About UGC?

Janet Fouts

I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. There’s lot of good information here, as you’re planning your winter marketing campaigns. Conscious business social business Content Marketing UGC

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Just get us the Millennials! #Marketing #Fail

Janet Fouts

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them.

Advertising Is Not Content Marketing

Janet Fouts

And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more.

Are you an intentional marketer?

Janet Fouts

Are you intentional with your social marketing? Most marketers will say yes–or at least most of the time, and hey, nobody’s perfekt right? Because your market is there? Corporate Social Media Marketing mindfulsocial

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Marketers- Stop multi-tasking social media

Janet Fouts

Here are a few tips to make the time you spend working on social media marketing tasks, and your entire day, more useful to everyone. What you learn here will inform everything you do in marketing.

Twitter’s enhanced analytics dashboard

Janet Fouts

If you are marketing an app be sure to look under the tools menu to manage your app promotion, learn more about the App card ads to target your ads for better conversions.

Easy guide to the Periscope video streaming app

Janet Fouts

If you are broadcasting location specific, from a conference or to market your restaurant, think about putting the location in the title. I did a search today on Google Trends comparing Periscope and Meerkat. For the moment at least, it looks like Periscope is getting more traction.

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Content Marketing and Social Business

Janet Fouts

Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? That last one is a trick by the way, you need to know that content marketing is a long-term strategy.

Are you missing your best content generators?

Janet Fouts

I have long held that corporations often overlook the most valuable source of marketing content–their own employees. Marketing, PR and Legal all conspire to restrict access to marketing channels to control the messaging.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Why people don’t get Google+

Janet Fouts

” Even with the downgrading of Google Authorship in search results, the data Google is mining from conversations on the network gives them unprecedented knowledge of your value and the market that is likely to be interested in your goods and services. Google+ is a great social network.

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Content Marketers, what are your new years goals?

Janet Fouts

Corporate Social Media social business Content MarketingI know, I know, those new year resolutions are everywhere, aren’t they? Feeling a little overwhelmed? Guilty maybe?

Are you using old skool strategies with new media tools?

Janet Fouts

It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. I recently had an issue with a purchase at Whole Foods market.

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Graduates- Think about Your Brand

Janet Fouts

As Universities release students into the “real world” many are underprepared for today’s job market. Most students have a social media presence of some sort, but thinking about a professional brand hasn’t been high on their priority list.

Brands 118

Free images for your content marketing

Janet Fouts

Looking for free or close-to-free images to use in your blog posts and social content? Here ya go! These are not like your ordinary stock images either. Enjoy. Social Media Tips and Tricks Social Media Tools copyright images

The amazing phenomenon of the #beme app launch

Janet Fouts

I’m as willing as the next girl to beg for Beme codes… mindful social social business beme Marketing video

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Who will win the video app wars?

Janet Fouts

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference.

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Social media brings back old-school marketing

Janet Fouts

With social media marketing, we are still trying to be heard above the competition and we do repeat ourselves a lot to ensure that, but the content of the message has changed. Social Media Tips and Tricks Content Marketing social sales

How social media is like spaghetti sauce

Janet Fouts

As marketers we are often focused on the end goal, to make our product appealing to consumers. One third of the US market wanted chunky tomato sauce and it wasn’t even on the supermarket shelves! When Prego released a chunky sauce they took over the market.

My bestseller and the next book is on the way!

Janet Fouts

US: #1 Marketing for Small Business. #1 1 Direct Marketing. #9 9 Marketing. #15 15 Marketing and Sales. #20 Canada: #1 Direct Marketing. #8 8 Marketing. #10 10 Marketing and Sales. #12 Old school marketing is on it’s way out.

Content Marketing Is Nothing New

Janet Fouts

It cracks me up when a client calls and asks me about “this new content marketing thing” Honestly, we’re so hung up on buzzwords these days we can’t see the forest for the trees! Let’s get back to the roots of marketing.

Getting Beyond Content Marketing Hype

Janet Fouts

The whole concept of content marketing seems obvious doesn’t it? I’m not saying content marketing is another snake oil scam. Client : Oh we have tons of marketing materials, we can just use that! What are the needs of the market you answer?

4 things you need to do in 2016 to be a better content marketer

Janet Fouts

4 things you need to do to make 2016 the year you rock content marketing. Social Media Tips and Tricks Social Media Tools Content Marketing

Is Brand Engagement Over on Facebook?

Janet Fouts

Use Facebook as just another social media network in your toolbox but not as the be-all end-all of your marketing campaign. Every brands needs are different of course, and if you need help evaluating how your brand is using social media as part of your marketing strategy let me know.

Social Media is Not a Direct Sales Channel

Janet Fouts

Any good sales person gets to know their market first and how their product solves their pain points. Let’s think for a moment about how great– really great –sales people deal with initiating a sale.

Instagram Stories- Is It For You?

Janet Fouts

Instagram just released an update that appears to be taking on Snapchat for the hearts and minds of the 18-34 year old market in the US. And if that isn’t your age bracket or the age of your market, do you care?

Marketing Automation Discussion at SFAMA

Janet Fouts

Last night I moderated a very interesting panel for the San Francisco American Marketing Association on marketing automation. Anyone interested in digital marketing needs to understand these concepts, whether you use automation tools or not. Content Marketing.

Shockvertising… It’s a thing

Janet Fouts

social business MarketingThe image above is part of a Lung Cancer Alliance series of controversial ads to fight the stigma associated with the disease and it uses “Shockvertising” to grab readers’ attention, likely through a little outrage.

When content calendars are not the answer

Janet Fouts

It may be tempting to fill in the calendar with all the marketing info you possibly can and call it a day. The remaining 25% can be about you, though it still should be useful and valuable information not canned marketing speak, and that 25% can certainly be planned out in a content calendar!

There Is No Free Social Media For Business

Janet Fouts

Businesses flocked to both networks and created free accounts to market their wares as well as paying a nominal fee to get their content in front of interested users. Many businesses have shifted to using social sites as customer support venues, marketing platforms and communities.

Mindful Social Business

Janet Fouts

Better awareness of the needs of your market. The concept of mindfulness in business is not new, but in this age of complexity it can’t be over-emphasized that we need more of it.

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What Online Marketers Can Learn From the Red Bull Jump

Janet Fouts

It’s also a great lesson in how marketing on and offline has changed. Even the chevy ad that got such great coverage in this case, and potentially supported a big part of the marketing expenses for Red Bull. Yesterday was a momentous event in advertising history.

What is #MindfulSocial?

Janet Fouts

People relate to other people, not sales pitches and marketing jargon. When was the last time you saw a post from a brand on a social network and thought to yourself “Wow, they really get me!” ” Yeah, that doesn’t happen to me much either.

Optimizing Facebook Pages for Graph Search?

Janet Fouts

Marketers everywhere are frantically trying to figure out how they’re going to use Graph Search as part of their social business strategy or not. It’s all the buzz right now, and Facebook is slowly letting users see what the fuss is all about.

Consulting Services for Micro Loans?

Janet Fouts

I’m a digital marketing strategist. I can help you with SEO, Facebook, Twitter or Google Ads, WordPress or general consulting about social media and digital marketing.