Cody Ward

Useful B2B Digital Marketing Benchmarks [Infographic]

Cody Ward

When planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. The post Useful B2B Digital Marketing Benchmarks [Infographic] appeared first on Puzzle Marketer.

B2B 115

Marketing Thought Leader: Tom Bukevicius – Principal @ SCUBE Marketing, Inc.

Cody Ward

Principal @ SCUBE Marketing, Inc. Tom is the founder and Principal of SCUBE Marketing, Inc., a digital marketing firm that specializes in PPC management and data analysis for mid-market companies. Tom has a proven process and methodology for PPC marketing.

SMS Marketing Trumps Social Media Marketing [Infographic]

Cody Ward

What does this mean for marketers? SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it. Content Marketing Mobile Marketing broadcasting facebook google mms mobile narrowcasting pinterest sms twitter

SMS 192

Interesting Marketing Trends of Small Businesses [Infographic]

Cody Ward

What are the most used marketing tactics used by small businesses? Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Really Good Emails (Email Marketing Best Practices & Ideas)

Cody Ward

As you redesign your marketing emails, it helps to reference some of the latest trends and ideas from fellow marketers. The post Really Good Emails (Email Marketing Best Practices & Ideas) appeared first on Puzzle Marketer. Email Marketing

Tips for Fixing Email Template Code Problems Infographic

Cody Ward

The post Tips for Fixing Email Template Code Problems Infographic appeared first on Puzzle Marketer. Email Marketing best practices development email email marketing

Marketing Minds: Lizzie Schreier – Director Digital / Social Engagement @ Allstate

Cody Ward

One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. Below is an interview with a true marketing thought leader. We as marketers all use them – but we are not the norm!! Marketing Minds

9 Steps to Digital Marketing Greatness [Infographic]

Cody Ward

The post 9 Steps to Digital Marketing Greatness [Infographic] appeared first on Puzzle Marketer. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media

10+ Free (Yes, Even for Commercial Use) Stock Photo Websites

Cody Ward

Sometimes web designers, entrepreneurs, and digital marketers just need some basic stock photography to elevate their website or landing page. The post 10+ Free (Yes, Even for Commercial Use) Stock Photo Websites appeared first on Puzzle Marketer. Content Marketing photography

Sites 111

Marketing Thought Leader: Vanessa Baker – Owner @ Fast Forward Marketing

Cody Ward

Owner @ Fast Forward Marketing. Vanessa Baker is the owner of Fast Forward Marketing in Crystal Lake, IL. We are a friendly and focused local resource for digital marketing and advertising. Vanessa Baker.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

The Mobile Revolution is Here Now [Infographic]

Cody Ward

The post The Mobile Revolution is Here Now [Infographic] appeared first on Puzzle Marketer. Mobile MarketingFor the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage.

Mobile 186

Marketing Thought Leader: Kasey Kaat – Digital Marketing Manager @ Zapproved

Cody Ward

Digital Marketing Manager @ Zapproved. I know the ins and out of marketing automation and have combined that with my curiosity about what makes a marketing campaign truly successful to become a rockstar in B2B Lead Gen Creation and Development. Kasey Kaat.

The 2014 Digital Marketing Ecosystem

Cody Ward

For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Does the Marketing Automation tool provide any insight?

How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

Cody Ward

Email Marketing Mobile Marketing Online Advertising Social Media customer experience customer service engagement infographic media channels mobile marketing social media

Mobile 184

Marketing Thought Leader: Christine Feeley – CMO @ Amptopia

Cody Ward

A passionate marketer with a laser focus on accelerating qualified lead generation for both B2B and B2C organizations. I bring over 20 years of chief marketing leadership for both privately held, and publicly traded enterprises. Christine Feeley. CMO @ Amptopia.

B2B 91

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Discover Marketing Technology Used by Leading Companies

Cody Ward

Have you ever wondered what technology the most innovative and successful companies are using to power their platforms, foster collaboration among their employees, or market their products and services? Mailchimp – email marketing system.

Social Media is Going Corporate [Infographic]

Cody Ward

My experience shows that more companies are seeing value in Inbound Marketing and blogging their thought leadership ] Blog best practices: schedule posts on a regular basis, plan ahead, use a casual tone, interact with customers, and enable social sharing.

Marketing Thought Leader: Lizzie Schreier – Director Digital / Social Engagement @ Allstate

Cody Ward

What brought you into the field of marketing (tell your story) and what makes you feel so passionately about it? Since the start of the digital evolution and seeing how fast consumer mindsets are changing – it’s a marketers dream!!! Lizzie Schreier.

Marketing Thought Leader: Maddy Osman – SEO Content Specialist @ The Blogsmith

Cody Ward

Maddy Osman creates engaging content with SEO best practices for marketing thought leaders and other brands that have their hands full with clients and projects. What brought you into the field of marketing (tell your story) and what makes you feel so passionately about it?:

SEO 91

Why Your Business Should Go Mobile

Cody Ward

The post Why Your Business Should Go Mobile appeared first on Puzzle Marketer. Mobile MarketingOriginally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011).

Mobile 177

2013 B2B Marketing Priorities [Study]

Cody Ward

Compiled by Software Advice CRM Analyst Ashley Verrill, the survey results show all the most popular marketing channels, as well as a breakdown of that information such as the channels that bring in the highest quality leads, the highest quantity leads, and the costs involved with these channels.

B2B 137

Marketing Thought Leader: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Cody Ward

Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach. What brought you into the field of marketing (tell your story) and what makes you feel so passionately about it?:

Marketing Thought Leader: Brad Shorr – Director of Content Strategy @ Straight North

Cody Ward

Since 2010, Director of Content Strategy at Straight North, an internet marketing agency serving middle market and large B2B and B2Cs. From 2005 to 2010, I owned my own marketing consultancy helping businesses get started with blogging and social media. Brad Shorr.

Marketing Thought Leader: Monu Kalsi – VP, Head of Digital @ Zurich North America

Cody Ward

Head of Digital for Zurich North America ($13B company) leading a high-energy organization passionate about leveraging digital, strategy, marketing, and technology to create business value and drive our customer focused digital transformation journey. Monu Kalsi.

Marketing Automation, Set It and Forget It

Cody Ward

This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel. If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation.

SMS 151

How to Improve Email Deliverability [Infographic]

Cody Ward

If one of your digital marketing tactics is email marketing then you understand that the most important aspect is actually getting your content to your subscribers. This is one of the most common questions from marketers. Email Marketing email deliverability

SMS 162

Marketing Minds Series – Kickoff – Share Your Mind

Cody Ward

One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. With that in mind, I’m launching a new blog series I’m calling “Marketing Minds,” where I’m soliciting thoughts and ideas from cutting-edge marketing leaders and posting them here on PuzzleMarketer.com. As marketers, we’re constantly seeking for the right tactics or channels to propel our organizations forward.

Cody Ward, Digital Marketing Leader, Named to Chicago’s Power 30 Under 30

Cody Ward

Marketing professional added to prestigious list of 30 young professionals under 30 in Chicago. Cody Ward , 29, a marketing leader, consultant, entrepreneur, blogger, and social media enthusiast living in the greater Chicago area was named to Chicago’s 1 st Annual Power 30 Under 30™ list.

5 Ways to Improve your SEO Today

Cody Ward

The post 5 Ways to Improve your SEO Today appeared first on Puzzle Marketer. Originally posted here at USSCOSpeaks.com. Now that you have a website, the next natural question is “How do I get people to come visit it?”. Your options are quite large, although your budget probably isn’t.

SEO 168

9 Steps to Digital Marketing Greatness [Whitepaper]

Cody Ward

There are more than 23 million small businesses currently operating in the United States, and all of them are trying to reach through the clutter with a strong brand presence and a compelling marketing strategy. Download Whitepaper Now.

The New Rules of Lead Generation Book Review

Cody Ward

There are many elements to marketing that can prove effective for growth of a business. However, at the heart of every marketing strategy should be a focus on generating sales-ready leads. After all, if the marketing isn’t generating leads and revenue, then it’s not working.

Review 158

Multitasking Puts Your Brain on Information Overload [Infographic]

Cody Ward

Mobile Marketing Online Advertising Social Media Work-Life / Productivity brain digital infographic mobile multitasking online productivity stress tasksIf you’re looking to be more productive then it’s helpful to understand exactly how multitasking affects your brain.

Can CRM and Marketing Automation Be 1 Tool?

Cody Ward

I recently talked with Stewart Rogers ( @TheRealSJR ) and he shared with me a very cool and different approach to CRM and Marketing Automation. The post Can CRM and Marketing Automation Be 1 Tool? appeared first on Puzzle Marketer.

Tools 118

How Are We (Ad/Marketing Pros) Using Social Media? [Infographic]

Cody Ward

We research, test, and execute marketing campaigns on a daily basis and they design these campaigns with the purpose of delivering a message to a targeted group of prospects. Do they log the same amount of hours as the marketing managers?

Digital, Social, Brands in 60 Seconds [Infographic]

Cody Ward

I recently attended a digital marketing conference where they showed this very interesting infographic as a slide in their presentation. As a digital marketer, three thoughts come to mind. Leverage your CRM and marketing automation tools to message them and measure those conversions.

Brands 172

Why Twitter #Hashtags Are Worthless [Infographic]

Cody Ward

The post Why Twitter #Hashtags Are Worthless [Infographic] appeared first on Puzzle Marketer. Twitter is a fantastic tool for disseminating information to an audience in real-time.

Get On the Map! 5 Free Local Listings Submissions

Cody Ward

5 Free Local Listings Submissions appeared first on Puzzle Marketer. I was recently working with a start-up that desperately needed some help getting the word out for their products and they weren’t’ showing up anywhere.

List 91

Emails Reach Their Best Results In the 1st Hour [Infographic]

Cody Ward

If you want to truly want to know how to get the best from your marketing, then you need to make testing a priority. That being said, below is some interesting information for email marketers.

Increase Productivity with a Bullet Journal

Cody Ward

The post Increase Productivity with a Bullet Journal appeared first on Puzzle Marketer. One of the keys to stress-free productivity is transferring all of those critical thoughts from your head to someplace else on a regular basis.

Social Media is Complicated [Infographic]

Cody Ward

So what does this mean to companies and marketers who want to break into the social media space and start utilizing this industry without getting overwhelmed?