Akamai Marketing

5 Money Saving Marketing and Branding Tips for Startups

Akamai Marketing

Let me set the scene: The founder and the coders are desperately trying to hire new developers in a competitive market, time is short and so is money. I don’t care how awesome your product is – you HAVE to think about branding and marketing for your startup.

Creating A Movement That Matters

Akamai Marketing

You aren’t marketing to you, you’re trying to get some collective steam. ” Community Marketing Movements Startups

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The Dave and Busters Tweet Lesson: Stand By Your Brand

Akamai Marketing

So here’s where we’re at with a collective lack of spine in the social, marketing and advertising world: be creative, be dynamic, create conversation and excitement, but DO NOT, UNDER ANY CIRCUMSTANCES TAKE RISKS. Does the marketing and advertising world really want to be known as the analysis paralysis industry whose signature color is beige?

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The Single Most Inexpensive Form of Marketing for Startups

Akamai Marketing

This presentation will take you less than 5 minutes to get through, but will make you re-think your startup marketing efforts permanently. social media

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

The Viral Marketing Virus

Akamai Marketing

But if you’re really committed to creating a viral video marketing campaign: Creating viral content is this easy. Song writers, ad professionals, photographers, marketers, movie makers, writers, videographers, graphic designers. So go forth, my marketing compadres.

5 Often Untapped Strategies of Early Adopter Marketing

Akamai Marketing

Marketing to early adopters can be slippery though, what they grab on to is almost entirely motivationally based. In other words, toss out your traditional “Three P’s” of marketing if you want to capture this crowd, you’re going to need to think through what makes them tick. Marketing to early adopters will be easier if you keep these strategies in mind. Google definitely has marketing to early adopters down. Marketing start-ups Startups

Your Social Media Marketing Plan – Is The Goal Trust or Action?

Akamai Marketing

Tweet Bet your starting to think about next year’s social media marketing plan. And as importantly, where will social media marketing fall into the mix? Will there be more?

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Social Media Strategic Plan Template

Akamai Marketing

In fact, the good news is that much of social media measurement calls on some of the very same techniques that marketers have been using for a long time. The first step in any kind of marketing measurement is the strategic planning phase.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

These influencers had their own set of chops as foodies and heavy social media users, but these influencers weren’t influencers to the target market either in terms of demographics, motivations or geography. Akamai Marketing developed a promotional Facebook campaign and contest that created curiosity and conversation among it’s target market while highlighting the variety of stores and shops in the shopping center. Case Study #4: Neighborhood Shopping Center.

What to learn from the Mashable 5 social media marketing successes

Akamai Marketing

Case Study social media blog marketing strategy suggestionsLet’s say you have a new product. It’s brilliance. Sheer brilliance. You begin to build and allow your imagination to take you to that World-Wide Cruise you’ve always dreamed of.

Successful Blogging for Small and Medium Businesses

Akamai Marketing

Think beyond the marketing team.

9 social media trends to keep your eye on in 2012

Akamai Marketing

But 2012 will see some changes in this area and as a marketer, its none too soon. 2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started.

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The Cost of a Tribe

Akamai Marketing

Today, your tribe, you’re most excited and passionate supporters can be inspired to do your marketing for you. That’s why marketing professionals and sales people have jobs. Apple is the KING of understanding people’s motivations.which is why, as I write this, the Apple stores in my area are preparing for a deluge of lines when the new phones announced today become available, even though there are many other awesome smart phone options on the market today.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Measuring Social Media ROI

Akamai Marketing

Social media requires the planning and respect of your entire company, just as any other marketing and communication initiative. Social media marketing requires time and commitment. Social media can support customer service, marketing, sales and PR initiatives. Stay Akamai: Phew!

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11 Tips Blogging Tips for Businesses-Authority Building

Akamai Marketing

“Stop thinking like a marketer, sales person, ect. Just don’t write your blog post the same way you write marketing material. Blogging Tips for Businesses: Build Authority. There are many reasons to blog.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Apps Case Study Event Marketing Influencers Marketing start-ups Twitter case study event marketing marketing measurement social media strategy Case Study #2: Community Driven Product Launch. Background: . TheBus in Honolulu is an award-winning bus system, recognized as one of the best in the country.

Why Talking Like A Human Requires An Actor’s Mindset

Akamai Marketing

If you’re in marketing, communications or PR, I bet your answer is “Every.Single.Time.” And this is extremely important, because for all our technology, for all our communication outlets, the reader on the other end is undeniably “real” and undeniably inundated with marketing messages. Several years ago, I started advising people to “ Stop Talking Like a Marketer and Start Talking Like A Human.” And I wish more marketers did.

3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Akamai Marketing

social media Trends 2012 event marketing resolutionsThis is the 2nd year that I’ve published my social media resolutions.

The Hard Questions of Social Media

Akamai Marketing

How can we use social media to support existing mediums and marketing channels? How can we integrate social media into our existing marketing programs: I’ve said it before, I’ll say it again, social media is the farm not the silo.

Which comes first social media or social media culture?

Akamai Marketing

Much like implementing social media, it takes commitment and collaboration from multiple departments including human resources, communication and marketing and the C-suite actionable leadership.

The difference between an audience and a community in new media

Akamai Marketing

In the marketing world, we toss around some language that can be confusing. You can purchase an audience fairly quickly and start marketing to the audience immediately. Community Conversation social media advertising advice Dell marketingCreative Commons Photo by Daehyun Park.

Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

Writing a book is no-less a task master, just a different one from marketing to distribution And. Many writers might think the only role for social media is in the marketing and promotional phase. In the marketing world, we essentially do this through focus groups.

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Collaboration supports successful campaigns

Akamai Marketing

In my immediate circle, there are those with PR, Marketing, Tech and Software backgrounds, Web and SEO, wait, I’m not done.Journalism, Digital design, and I even know someone with a scientific background. That’s an awful lot of talent wrapped up into one type of marketing.

What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions.

How Social Media is Changing Customer Service

Akamai Marketing

More than ever before, marketing people are working with customer service and human relations. As a result, marketing people are starting to see, for the first time, one of the core reasons their jobs are so difficult: unhappy employees = unhappy customers.

The Case for Active Users as Social Media Community Managers

Akamai Marketing

I see things through the eyes of a user, not just a marketer, trainer or speaker. And requiring someone to make social media part of their job simply because they are in PR or marketing or sales isn’t reason enough. The Case For Active Users as Social Media Community Managers.

Building Content That Attracts Customers and Clients

Akamai Marketing

To explain: last we I talked about how you shouldn’t be too blinded by demographics in social media, because, people like to talk to other people, not marketers. When your building content, you’ve got to remember not to be blinded by the demographics. Sort of.

6 reasons why social media shouldn’t be a last ditch effort

Akamai Marketing

Social media at its best and most successful is integrated into an overall marketing strategy. Social Media benefits from integration: From email marketing to event marketing to advertising, the ways in which you can make your marketing program stronger using social media is almost limitless.

YES YOU CAN Measure Social Media

Akamai Marketing

from Word of Mouth, PR and advertising models and most importantly, we can approach measuring social media in the same exact way we measure other marketing programs – by tying them to business goals and using Key Performance Indicators (KPI’s).

What's your social currency?

Akamai Marketing

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Lurkers turn the tables a bit on marketers.

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5 things I’ve learned from failed blog posts

Akamai Marketing

No matter what kind of marketing you do, you have to listen, engage, measure, repeat. Blogging social media blog engagement marketing measurementSo every once in a while…I think I have a fabulous idea for a blog post. I mean the kind of idea that wakes you up at night!

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Why use social media for engaged customer service?

Akamai Marketing

All this social media marketing? And after I comment on a post by Gwen, their rep pops in for a really human conversation…(even though the marketer in her comes out when she can’t tell me the answer to my question): So, if this was your company: How would you have reacted?

Social Media Complainers – your new BFF's

Akamai Marketing

Tool Tuesday: Qwitter

Akamai Marketing

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6 Things To Empower Your Social Media Campaign

Akamai Marketing

If you utilize non-digital forms of marketing, then let your social media pro in on the details. Let them understand your marketing cycle so they can support your over all goal, not just the goal of social media. small business social media advice marketing outsourcing strategy

Tool Tuesday: SocialOomph

Akamai Marketing

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Why engaging influencers is even more important given recent Twitter research

Akamai Marketing

Influencers Kout Opinion Peer Index Study social media advice influencers Klout marketing TwitterI recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook.