Akamai Marketing

5 Money Saving Marketing and Branding Tips for Startups

Akamai Marketing

Let me set the scene: The founder and the coders are desperately trying to hire new developers in a competitive market, time is short and so is money. I don’t care how awesome your product is – you HAVE to think about branding and marketing for your startup.

Creating A Movement That Matters

Akamai Marketing

You aren’t marketing to you, you’re trying to get some collective steam. ” Community Marketing Movements Startups

Stand Out in Social Media Marketing by Being Consistently Remarkable

Akamai Marketing

Stay Akamai: Stand Out in Social Media Marketing? Spend anytime on social media or marketing blogs and you’ll to see advice to make remarkable content. Be remarkable and you will stand out in your social media marketing. 3 Steps To Take Today.

The Dave and Busters Tweet Lesson: Stand By Your Brand

Akamai Marketing

So here’s where we’re at with a collective lack of spine in the social, marketing and advertising world: be creative, be dynamic, create conversation and excitement, but DO NOT, UNDER ANY CIRCUMSTANCES TAKE RISKS. Does the marketing and advertising world really want to be known as the analysis paralysis industry whose signature color is beige?

Brands 191

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

What you’ve got.

Akamai Marketing

View more presentations from Akamai Marketing. If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. But, there’s a first time for everything.

Social Media Strategic Plan Template

Akamai Marketing

In fact, the good news is that much of social media measurement calls on some of the very same techniques that marketers have been using for a long time. The first step in any kind of marketing measurement is the strategic planning phase.

Measuring Social Media ROI

Akamai Marketing

Social media requires the planning and respect of your entire company, just as any other marketing and communication initiative. Social media marketing requires time and commitment. Social media can support customer service, marketing, sales and PR initiatives. Stay Akamai: Phew!

ROI 211

The Single Most Inexpensive Form of Marketing for Startups

Akamai Marketing

This presentation will take you less than 5 minutes to get through, but will make you re-think your startup marketing efforts permanently. social media

9 social media trends to keep your eye on in 2012

Akamai Marketing

But 2012 will see some changes in this area and as a marketer, its none too soon. 2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started.

Trends 231

Successful Blogging for Small and Medium Businesses

Akamai Marketing

Think beyond the marketing team.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Your Social Media Marketing Plan – Is The Goal Trust or Action?

Akamai Marketing

Tweet Bet your starting to think about next year’s social media marketing plan. And as importantly, where will social media marketing fall into the mix? Will there be more?

5 Often Untapped Strategies of Early Adopter Marketing

Akamai Marketing

Marketing to early adopters can be slippery though, what they grab on to is almost entirely motivationally based. In other words, toss out your traditional “Three P’s” of marketing if you want to capture this crowd, you’re going to need to think through what makes them tick. Marketing to early adopters will be easier if you keep these strategies in mind. Google definitely has marketing to early adopters down. Marketing start-ups Startups

11 Tips Blogging Tips for Businesses-Authority Building

Akamai Marketing

“Stop thinking like a marketer, sales person, ect. Just don’t write your blog post the same way you write marketing material. Blogging Tips for Businesses: Build Authority. There are many reasons to blog.

Tips 195

How Social Media is Changing Customer Service

Akamai Marketing

More than ever before, marketing people are working with customer service and human relations. As a result, marketing people are starting to see, for the first time, one of the core reasons their jobs are so difficult: unhappy employees = unhappy customers.

The Hard Questions of Social Media

Akamai Marketing

How can we use social media to support existing mediums and marketing channels? How can we integrate social media into our existing marketing programs: I’ve said it before, I’ll say it again, social media is the farm not the silo.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Akamai Marketing

social media Trends 2012 event marketing resolutionsThis is the 2nd year that I’ve published my social media resolutions.

Building Content That Attracts Customers and Clients

Akamai Marketing

To explain: last we I talked about how you shouldn’t be too blinded by demographics in social media, because, people like to talk to other people, not marketers. When your building content, you’ve got to remember not to be blinded by the demographics. Sort of.

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

These influencers had their own set of chops as foodies and heavy social media users, but these influencers weren’t influencers to the target market either in terms of demographics, motivations or geography. Akamai Marketing developed a promotional Facebook campaign and contest that created curiosity and conversation among it’s target market while highlighting the variety of stores and shops in the shopping center. Case Study #4: Neighborhood Shopping Center.

The Viral Marketing Virus

Akamai Marketing

Content social media YouTube content marketing viral video youtubeWe've Moved! Please Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

What's your social currency?

Akamai Marketing

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Lurkers turn the tables a bit on marketers.

Lurker 219

Why engaging influencers is even more important given recent Twitter research

Akamai Marketing

Influencers Kout Opinion Peer Index Study social media advice influencers Klout marketing TwitterI recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook.

Which comes first social media or social media culture?

Akamai Marketing

Much like implementing social media, it takes commitment and collaboration from multiple departments including human resources, communication and marketing and the C-suite actionable leadership.

6 Things To Empower Your Social Media Campaign

Akamai Marketing

If you utilize non-digital forms of marketing, then let your social media pro in on the details. Let them understand your marketing cycle so they can support your over all goal, not just the goal of social media. small business social media advice marketing outsourcing strategy

The Viral Marketing Virus

Akamai Marketing

But if you’re really committed to creating a viral video marketing campaign: Creating viral content is this easy. Song writers, ad professionals, photographers, marketers, movie makers, writers, videographers, graphic designers. So go forth, my marketing compadres.

The difference between an audience and a community in new media

Akamai Marketing

In the marketing world, we toss around some language that can be confusing. You can purchase an audience fairly quickly and start marketing to the audience immediately. Community Conversation social media advertising advice Dell marketingCreative Commons Photo by Daehyun Park.

Social Media Complainers – your new BFF's

Akamai Marketing

5 things I’ve learned from failed blog posts

Akamai Marketing

No matter what kind of marketing you do, you have to listen, engage, measure, repeat. Blogging social media blog engagement marketing measurementSo every once in a while…I think I have a fabulous idea for a blog post. I mean the kind of idea that wakes you up at night!

Badge 195

6 reasons why social media shouldn’t be a last ditch effort

Akamai Marketing

Social media at its best and most successful is integrated into an overall marketing strategy. Social Media benefits from integration: From email marketing to event marketing to advertising, the ways in which you can make your marketing program stronger using social media is almost limitless.

What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions.

YES YOU CAN Measure Social Media

Akamai Marketing

from Word of Mouth, PR and advertising models and most importantly, we can approach measuring social media in the same exact way we measure other marketing programs – by tying them to business goals and using Key Performance Indicators (KPI’s).

The Case for Active Users as Social Media Community Managers

Akamai Marketing

I see things through the eyes of a user, not just a marketer, trainer or speaker. And requiring someone to make social media part of their job simply because they are in PR or marketing or sales isn’t reason enough. The Case For Active Users as Social Media Community Managers.

Why use social media for engaged customer service?

Akamai Marketing

All this social media marketing? And after I comment on a post by Gwen, their rep pops in for a really human conversation…(even though the marketer in her comes out when she can’t tell me the answer to my question): So, if this was your company: How would you have reacted?

Collaboration supports successful campaigns

Akamai Marketing

In my immediate circle, there are those with PR, Marketing, Tech and Software backgrounds, Web and SEO, wait, I’m not done.Journalism, Digital design, and I even know someone with a scientific background. That’s an awful lot of talent wrapped up into one type of marketing.

The Cost of a Tribe

Akamai Marketing

Today, your tribe, you’re most excited and passionate supporters can be inspired to do your marketing for you. That’s why marketing professionals and sales people have jobs. Apple is the KING of understanding people’s motivations.which is why, as I write this, the Apple stores in my area are preparing for a deluge of lines when the new phones announced today become available, even though there are many other awesome smart phone options on the market today.

Cost 141

Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

Writing a book is no-less a task master, just a different one from marketing to distribution And. Many writers might think the only role for social media is in the marketing and promotional phase. In the marketing world, we essentially do this through focus groups.

Review 148

Tool Tuesday: SocialOomph

Akamai Marketing

Tools 185

Start-ups making social media part of the business model

Akamai Marketing

Case Study Featured small business social media start-ups Fun with Social Media marketingOnce upon a time if you wanted to start a company you have two choices. Hit up your Dad for the cash or shlep down to the bank where you.

Why Talking Like A Human Requires An Actor’s Mindset

Akamai Marketing

If you’re in marketing, communications or PR, I bet your answer is “Every.Single.Time.” And this is extremely important, because for all our technology, for all our communication outlets, the reader on the other end is undeniably “real” and undeniably inundated with marketing messages. Several years ago, I started advising people to “ Stop Talking Like a Marketer and Start Talking Like A Human.” And I wish more marketers did.

Tool Tuesday: Qwitter

Akamai Marketing

Tools 182

Who we are…not what we are in social media

Akamai Marketing

If you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. You probably studied trends and learned all about how to market to and and communicate with particular generations. People prefer to talk to people, not on-message marketers. social media Trends audience engagement marketing