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  • MINDJUMPERS  |  WEDNESDAY, APRIL 4, 2012
    [Marketing] 2012 Social Media Marketing Industry Report
    Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 30, 2014
    [Marketing] 22 Noteworthy Content Marketing Guides and Tips
    Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? by The Marketing Nut. ** 5 STARS.
  • WEBBIQUITY SMM  |  MONDAY, DECEMBER 9, 2013
    [Marketing] Content Marketing Week Starts Tomorrow!
    Is there any question content marketing has taken off? As noted in the last post here , nearly two-thirds of marketing executives plan to increase budget allocations for content marketing in 2014, while just 2% plan to cut spending in this area. With that in mind, we at the Webbiquity blog propose Content Marketing Week—a week dedicated to promulgating best practices, research, guidance and wisdom in general starting tomorrow. Want to be part of Content Marketing Week?
  • YMARKETINGMATTERS  |  MONDAY, APRIL 15, 2013
    [Marketing] Mobile Is Here – Are You Ready for Mobile Marketing?
    Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. Now is the time to get on board with mobile marketing and mobile business. Don’t neglect your email marketing. Email marketing must be optimized for proper mobile display.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 27, 2011
    [Marketing] What Moneyball Teaches Digital Marketers About Winning
    Hindered by a small market budget, Beane embraced alternative statistics, or what marketers might call “KPIs”, to find undervalued players. The parallels between the almost ten year old book and the experience of marketing in today’s digital world didn’t escape me. Now more than ever marketers are asked to achieve increased performance (usually this quarter), prove ROI, and demonstrate how a throng of marketing activities generate sales.
  • MINDJUMPERS  |  THURSDAY, NOVEMBER 26, 2015
    [Marketing] Make Your Digital Marketing Matter
    Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements. It’s not just about content marketing; it’s about meaningful engagement and relevant experiences throughout the customer journey. Similar Posts: Video is The New King of Content Marketing. Did You Know: 4.6 billion pieces of content are produced daily.
  • MINDJUMPERS  |  THURSDAY, JUNE 14, 2012
    [Marketing] A Guide to Marketing on Tumblr
    As with any other social platform attended for marketing, you should set up a strategy for your brand’s use of a Tumblr blog. Best Practise Cases Community Management Marketing & Communication Social Media Social Network Tips Blogging Branding marketing on Tumblr Tumblr for brandsTweet Have you established a brand presence on the blogging platform Tumblr ?
  • WEBBIQUITY SMM  |  MONDAY, JANUARY 17, 2011
    [Marketing] Best Social Media Stats, Facts and Marketing Research of 2010
    For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? B2B Marketing and Social Media.
  • SOCIALFISH  |  TUESDAY, NOVEMBER 26, 2013
    [Marketing] Multichannel Marketing For Nonprofits
    Here are some key facts about how fundraising and email are changing for nonprofits: On its own, email is not enough : the median click-through rate for 2013 was 0.5%; Over 50% of email is on mobile now; People participate because they’re drawn in by stories and visuals; Multichannel marketing is a great way to raise optimism and engagement. Today, we’ll lay out why multi-channel marketing might be the right move for your nonprofit.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, JANUARY 5, 2010
    [Marketing] Best Internet Marketing Posts of 2009
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Google , Industry News , Internet , Interviews , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design > Best Internet Marketing Posts of 2009 Best Internet Marketing Posts of 2009 by Tamar Weinberg on January 5, 2010 Share It’s my birthday!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 14, 2012
    [Marketing] Why Digital Marketers Need to Get More Personal
    As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. But personalization isn’t just marketing hype. Posted in behavioral targeting Personalization.
  • YMARKETINGMATTERS  |  TUESDAY, JUNE 4, 2013
    [Marketing] Top Marketing Trends for 2013
    As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage. Marketing Must be Integrated. Marketing efforts should be consistent and complimentary on both mobile devices and desktops, online and offline.
  • WEBBIQUITY SMM  |  WEDNESDAY, JANUARY 2, 2013
    [Marketing] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What do buyers really want from social media marketers? Marketing Charts ).
  • FIREBELLY  |  WEDNESDAY, DECEMBER 26, 2012
    [Marketing] Content Marketing Tip: Video Transcripts
    So you shot a video of your latest product offering and you want to get some SEO/content marketing juice out of it. But if you’re doing a strong content marketing push for all of your content, this is one valuable step that you can take, and it will be worth the effort. Blog Blogging Content Marketing Video content marketing SEO video SEO YoutubeTry putting up a transcription of the audio in with the actual media file.
  • SAYING IT SOCIAL  |  THURSDAY, JANUARY 22, 2015
    [Marketing] Influencer Marketing – Part 2
    This week, I would like to explore some influencer marketing mediums and platforms. If you have the room and budget to experiment with your marketing communications strategy, why not give your brand some authenticity and exposure to loyal audiences through influencer marketing? The post Influencer Marketing – Part 2 appeared first on. Content marketing Digital Marketing Instagram Snapchat Social Media Social Media Marketing Uncategorized
  • HARP INTERACTIVE  |  MONDAY, AUGUST 24, 2015
    [Marketing] 5 Email Marketing Best Practices for Pro Status Campaigns
    Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Maximize your open rates, click-thru rates, and inbound leads with these 5 email marketing. Email Marketing best practices email marketingRead more. ).
  • SOCIAL MEDIA MARKETING  |  SUNDAY, JANUARY 24, 2010
    [Marketing] 2010 Digital Marketing Outlook
    The Society of Digital Agencies - a group that serves as a worldwide voice of digital marketing professionals with a mission to advance the industry through best practices, education, and advocacy - recently sent me the results of a large survey they conducted. SoDA solicited feedback from over 1,000 digital marketing executives from agency and client-side worldwide and captured some solid insights worth sharing here. Tags: Marketing social media trends
  • TECHIPEDIA: TAMAR WEINBERG  |  THURSDAY, APRIL 8, 2010
    [Marketing] 7 Truths About Social Media Marketing
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy. We should still tackle some realities about social media marketing before you get too excited about its potential.
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 11, 2014
    [Marketing] 11 Thought-Provoking Guides to Content Marketing for 2014
    A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques. The burst of content marketing content (pardon the repetition) produced some interesting results in terms of traffic.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 22, 2011
    [Marketing] Marketing needs to be more Adaptive!
    Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it. In a real time marketing world speed will be key. As marketers we need to be optimized for speed and rapidly effective decision-making.
  • WEBBIQUITY SMM  |  MONDAY, JULY 1, 2013
    [Marketing] 5 Top Online Marketing Trends for the Rest of 2013
    Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected.
  • MINDJUMPERS  |  FRIDAY, NOVEMBER 16, 2012
    [Marketing] Content Marketing: Dos and Dont’s [Report]
    Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. The report defines content marketing as both “an art and a science. Put Content Marketing at the Heart of Your Brand Strategy.
  • FIREBELLY  |  MONDAY, MAY 14, 2012
    [Marketing] Instagram Marketing: 5 Must-Reads
    Here are your 5 must-reads on Instagram marketing that we don’t want you to miss. The Rise of Instagram in Social Marketing: Tapping Into Consumer Creativity. 5 Awesome Examples of Instagram Marketing From Real Brands. 3 Marketing Lessons Learned From Facebook’s Acquisition of Instagram. Marketers should take a cue from Facebook’s move and apply the following tips. 5 Creative Ways to Use Instagram for Marketing.
  • WEBBIQUITY SMM  |  TUESDAY, AUGUST 1, 2017
    [Marketing] Six Keys to Make It With Influencer Marketing
    Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017. A common trend across quite a number of these posts—including pieces from Forbes , Entrepreneur , NewCo Shift , and AdWeek —was increased use of influencer marketing.”
  • FIREBELLY  |  TUESDAY, OCTOBER 2, 2012
    [Marketing] Content Marketing is All About Education, NOT Marketing
    I had figured this out as a marketer, but I refused to do sales at all. I flat-out told him I would be the marketing guy, but would not do sales, because those guys were slimy, completely forgetting that this was 1) how he had built his career, and 2) he was my boss. People had problems, or they had questions, and I found out that if I could answer them — like any good marketer should — they would buy the product in question from me. It was just “marketing.”
  • HARP INTERACTIVE  |  TUESDAY, FEBRUARY 23, 2010
    [Marketing] 4 Ways To Tap Into Local Markets
    Geotagging and local search optimization are two technology-based solutions that savvy marketers are using to attract the crucial local market segment. 4 Tips To Extend Market Reach Through Local Search Optimization & Geotagging. Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MAY 6, 2010
    [Marketing] 1:1 Social Advertising in B2B Marketing
    Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Tim Kassouf the Director of Marketing at G.1440 wanted to get in front of me to tell me about his interactive firm. This is the kind of innovative techniques marketers and agencies will need to be honing over the next few years. Tags: Advertising Facebook Interactive Marketing Lead Generation Pay Per Click Social Media
  • MINDJUMPERS  |  WEDNESDAY, JANUARY 9, 2013
    [Marketing] Facebook Poke vs. Snapchat: New Marketing Channels?
    Ice cream retailer 16 Handles is one of the first brands to embrace this new marketing channel. Integrated Marketing: Communicating One Big Idea. Report: How Social Marketing Works for Retail Brands [Report]. App Best Practise Cases Content Marketing Engagement Facebook Marketing & Communication Social Media 16Handles Coupons Delta Lingerie DigitalBuzz Facebook Poke Snapchat solomoFirst we saw the uprising of Snapchat. Now Facebook introduces Facebook Poke.
  • WAXING UNLYRICAL  |  WEDNESDAY, APRIL 13, 2016
    [Marketing] Influence your PR campaign with Influencer Marketing
    This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities. It’s a no-brainer that businesses are gaining maximum ROIs from influencer marketing, which is slated for growth. Guest Post by Taral Patel.
  • SHERRILYNNE STARKIE  |  WEDNESDAY, MARCH 14, 2018
    [Marketing] Five content marketing tricks of a great social media consultant
    Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. If the brief is PR, the goal is awareness, and if it’s marketing the goal is more likely conversions. If the brief is PR, the goal is awareness and if it’s marketing the goal is more likely conversions. Special Tricks.
  • SOCIALMEDIA.BIZ  |  MONDAY, SEPTEMBER 26, 2016
    [Marketing] Essential viral marketing tools
    This is the second in a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. L ast week I wrote about a 90-minute workshop on viral marketing put on by Vincent Dignan, a marketing consultant from the UK who seems especially plugged into modern Internet culture.
  • YMARKETINGMATTERS  |  FRIDAY, AUGUST 24, 2012
    [Marketing] The Social Media Marketing Cheat Sheet
    My latest post on Web Marketing Today : The Social Media Marketing Cheat Sheet. Many small business owners ask me for a plan before starting up on social media marketing. This article describes what I do before I start any social media marketing presence with a client. Marketing Social Media Marketing integrated marketing marketing for small business marketing strategy social media Social Media Management social media marketing plan social media marketing program Tip
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 28, 2015
    [Marketing] The Evolution of Digital Marketing
    Digital marketing education is changing, and we’re changing too. Starting today, we are launching… Definitive: High grade digital marketing guidance, topically sorted, and curated to the max. You’ll also receive access to the Definitive archives, so when you need answers about a particular facet of digital marketing, you can grab them there in an instant. It’s the digital marketing advice and education you want, nothing more and nothing less.
  • JANET FOUTS  |  WEDNESDAY, OCTOBER 2, 2013
    [Marketing] Advertising Is Not Content Marketing
    And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. Most bloggers intimately know their market. And their market knows what to expect from them. In fact, they probably know more about their market than you do. Take the time to get to know your market.
  • WAXING UNLYRICAL  |  MONDAY, JANUARY 26, 2015
    [Marketing] Monday Roundup: 2015 Marketing and PR Trends
    Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. 6 Digital Marketing Trends to Watch in 2015. Five 2015 digital marketing trends for your consideration. Why: What does marketing look like when there are no boundaries? Mark Schaefer shares some views of possible 2015 digital marketing trends that “have his wheels turning.”
  • WEBBIQUITY SMM  |  WEDNESDAY, DECEMBER 1, 2010
    [Marketing] 2011 B2B Marketing Trends
    MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Perhaps more of these marketers should seek professional outside help in these areas.
  • YMARKETINGMATTERS  |  FRIDAY, NOVEMBER 1, 2013
    [Marketing] What Grandma Can Teach You About Social Media Marketing
    Even though your grandma might not be savvy on the newest Facebook and Twitter trends, she can still teach you a lot about social media marketing. Electronics are truly the go-to when it comes to marketing yourself or your small business and it can be easy to dwell on the numbers you’re trying to reach, while forgetting about the actual people that you are marketing to. .
  • YMARKETINGMATTERS  |  FRIDAY, JANUARY 10, 2014
    [Marketing] Best Tips for Successful Social Media and Digital Marketing in 2014
    Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below.
  • WEBBIQUITY SMM  |  TUESDAY, APRIL 23, 2013
    [Marketing] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Content Marketing Guides, Tips and Tactics.
  • WEBBIQUITY SMM  |  TUESDAY, MAY 23, 2017
    [Marketing] Nine Winning Digital Marketing Strategies From The B2B World
    According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Guest post by Cheryl Joy.
  • PAM MOORE  |  THURSDAY, DECEMBER 7, 2017
    [Marketing] 2018 Content Marketing Trends, Predictions + Editorial Calendar Template
    Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. If you are ready to once and for all see a real return on your investment in social media and digital marketing you need to look deeper than the follows, clicks and retweets. 2018 content marketing trends, statistics and predictions.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Marketing] 12 Secrets of the Human Brain to Use in Marketing
    Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective. Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation
  • SOCIALFISH  |  FRIDAY, OCTOBER 7, 2011
    [Marketing] Mapping Facebook for marketers
    Platlas is a clickable map (“atlas”) of Facebook, created by Carrot Creative , which allows you to visualize – as a marketer – all of the different ways that people interact with Facebook. As we all know, Facebook is crazily complex and annoying in a million ways – but since your people are on it, you gotta be there.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 1, 2010
    [Marketing] Using Content to Build Trust in B2B Marketing
    To me this is the story for any content marketer like myself. Bottom line this is great news for us content marketers. How much time do you give each of them to “soak” in the market – like cooking you start with the hardest vegetables first that take the longest to steep – so perhaps you start with more traditional channels first since they have longer lead times to get to market and then start hammering the market later in the campaign to crank up the buzz.
  • WAXING UNLYRICAL  |  MONDAY, APRIL 11, 2016
    [Marketing] Monday Roundup: Influencer Marketing
    If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. Next week will see the monthly #measurePR Twitter chat (April 14, 12-1 pm ET), where we’ll welcome four heavy-hitting influencers to talk about measuring influencer marketing and more. In the meantime, let’s see what they and several past #measurePR guests have had to say about influencer marketing in this week’s roundup.
  • MINDJUMPERS  |  THURSDAY, JANUARY 27, 2011
    [Marketing] Google Doodle: Effective Brand Marketing
    Facebook Marketing Drive Sales. Marketing & Communication Branding doodle doodle 4 google Google image brand logo MarketingTweet Most of us see it every day: The Google Doodle. The logo has become one of the most recognised business logos. And you have probably also noticed that the doodle occasionally changes. Google uses their identifiable logo to honour special occasions around the world to the amusement for all those who uses the search engine every day.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JULY 11, 2012
    [Marketing] Why Not Blog Marketing?
    I was taken aback after seeing how marketers and ad agencies differ in their use of specific online marketing tactics. It seems that neither marketers no ad agencies have increased their value on blog content since 2009. Yet, both marketers and ad agencies see more value in online advertising, mobile marketing, and video marketing. I have nothing against any of those marketing tactics. So don’t marketers and ad agencies see it that way?
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, FEBRUARY 6, 2011
    [Marketing] Is E-mail Marketing More Effective Than Social Media Marketing?
    » Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. About Us What’s a Maverick?
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, DECEMBER 1, 2011
    [Marketing] What Is Conversational Marketing?
    “Conversational marketing” is a term that has been around for about as long as the Internet. The idea is based on the concept that markets are conversations. The “markets are conversations” concept was discussed in a book published in 1999, “The Cluetrain Manifesto.” ” According to its authors, markets have always been conversations, except for that period in the 20th century dominated by mass media.
  • MINDJUMPERS  |  WEDNESDAY, OCTOBER 6, 2010
    [Marketing] Social Media Marketing Goals & Tools | Mindjumpers
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Get Inspired And Go Shopping with French Connection’s Youtique Social Media Marketing Requires Involvement » Social Media Marketing Goals & Tools Posted by admin Oct 6th, 2010 Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. are we in social media marketing?
  • VISUALLY SM  |  TUESDAY, FEBRUARY 3, 2015
    [Marketing] A Framework For Real-Time Content Marketing
    While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation. The following list serves as a high-level framework for real-time marketing and publishing, to help you get started with your overall strategy and approach. Because your audience is always online and active, it is only common sense that marketers should also be present in their online efforts.
  • CODY WARD  |  FRIDAY, AUGUST 17, 2012
    [Marketing] Interesting Marketing Trends of Small Businesses [Infographic]
    What are the most used marketing tactics used by small businesses? Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses? View the Small Business, Big Impact marketing infographic below: Via: Bolt Insurance.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 10, 2013
    [Marketing] 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
    Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed.
  • WAXING UNLYRICAL  |  WEDNESDAY, JUNE 24, 2015
    [Marketing] Words and Pictures – the Batman and Robin of Content Marketing
    But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. He’s president of a consultancy, Martin Waxman Communications , writes a monthly column for Marketing Magazine and is one of the hosts of the Inside PR podcast.
  • HARP INTERACTIVE  |  WEDNESDAY, MARCH 17, 2010
    [Marketing] Get Your Business Moving: 9 types of Mobile Marketing
    Why should your marketing be? It’s time to cut the cord and set your marketing-mix free to keep up with your active customers. Mobile phones still make up the majority, but many other devices are fast becoming popular and offer opportunities to marketers for reaching their customers where ever they may be. Lower mobile internet rates and decreased costs of compact computers are opening up new possibilities for marketers.
  • FIREBELLY  |  WEDNESDAY, AUGUST 8, 2012
    [Marketing] The Anatomy Of Content Marketing [Infographic]
    The ContentPlus Infographic: The Anatomy of Content Marketing below depicts the importance of an integrated marketing approach. This approach includes content marketing through curating, creating and promoting the brand’s core ideas and values to its clients. Do you have an integrated marketing approach? Blog Content Marketing Curation Social Media Marketing content marketing infographic Kelly Rynard
  • SAYING IT SOCIAL  |  FRIDAY, JANUARY 9, 2015
    [Marketing] Revamp Your Email Marketing
    Despite all the flashy technological innovations and apps that emerge on a seemingly daily basis, email marketing remains one of the most effective methods of delivering brand messaging to ultimately drive prospects down the sales funnel. In this post, I would like to explore some recent email marketing research that supports several effective email components and strategies. The post Revamp Your Email Marketing appeared first on.
  • CONVINCE & CONVERT  |  SATURDAY, OCTOBER 18, 2014
    [Marketing] How to Create a Content Marketing Strategy
    Content marketing strategy isn’t a nice to have, it’s a requirement. Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy. This presentation is drawn from our work here at Convince & Convert, where we create content marketing strategy for some of the best-known brands in the world. (if
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 15, 2010
    [Marketing] Facebook Advertising Tricks for B2B Marketers
    After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. In 2001 when Google AdWords was just announced – I was buying and converting potential prospects into leads for pennies on the dollar with keywords like Globalization, eCommerce, Interactive Marketing (I was in a consulting firm at the time).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 12, 2011
    [Marketing] Social Media Marketing and Darwin: Evolution or Irrelevance
    Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. As a marketer, how do you possibly compete for attention within this constant stream of information? How do you speak to consumers who don’t want to hear traditional marketing messages? Marketers can no longer program consumers with advertising; instead, now your imperative is to attract people through unique content and authentic brand experiences.
  • SOCIAL MEDIA CITIZENS  |  TUESDAY, MARCH 23, 2010
    [Marketing] “Social email marketing” launches on Facebook
    Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio “Social email marketing&# launches on Facebook March 23rd, 2010 by Giedrius Ivanauskas Leave a reply » Share Note: This is the guest post from socialemailmarketing.eu This blog is all about the impact of social media on marketing in general and on email marketing, specifically.
  • WEBBIQUITY SMM  |  TUESDAY, APRIL 12, 2016
    [Marketing] Content Marketing Strategy? Think Like A Reporter
    Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy.
  • MINDJUMPERS  |  MONDAY, SEPTEMBER 28, 2015
    [Marketing] Video is The New King of Content Marketing
    The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue chips and consumer giants that need to get behind this trend; SMEs need to embrace the possibilities of video content marketing as well. This is particularly true of social media content, which has become the latest and most brutal marketing battleground. Video content is taking over.
  • KIKOLANI  |  TUESDAY, OCTOBER 6, 2015
    [Marketing] 4 Internet Marketing Trends That Every Marketer Should Know
    Internet Marketing has to look for new, more engaging tools like quizzes to deal with Banner and Content Blindness and the results of AdBlock’s popularity. For the first time, a marketer could actually know how many people saw an ad, and even further, know how many people interacted with it. Banners were a huge step forward in the history of Internet Marketing.
  • WEBBIQUITY SMM  |  TUESDAY, FEBRUARY 16, 2016
    [Marketing] 33 Thought-Provoking B2B Social Media and Marketing Stats
    As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. Direct Marketing ).
  • YMARKETINGMATTERS  |  MONDAY, FEBRUARY 25, 2013
    [Marketing] Effective Strategies for Marketing Your Brand on Facebook
    Needless to say, branding yourself properly is vital to your overall business success, and by making use of popular social networks, a few properly implemented Facebook marketing strategies can go a long, long way. Facebook Marketing Strategies to Build Your Business and Brand. Relate to the Niche Instead of Push Marketing. Every business book out there speaks about how essential it is to market to the proper niche. Guest Post written by Eric Taylor.
  • SOCIALFISH  |  TUESDAY, JANUARY 28, 2014
    [Marketing] Social Media Marketing Primer
    Great slide deck by my bud Todd van Hoosear with a ton of explanations of the basics. Social Media and the Business Imperative from Todd Van Hoosear. ———– This post contains a slide deck. Click through if you can’t see it – it’s worth it.
  • IDACONCPTS  |  TUESDAY, JULY 20, 2010
    [Marketing] How to Market Banking to Gen Y
    Despite stepping up their marketing efforts, investment companies claim that they cannot get the attention of Gen Y. Last but not least, showing how to market banking/investment to Gen Y. – Facebook and Twitter are not Ways to Market Online Banking/Investment to Gen Y. – How to Market Banking/Investment Offers to Gen Y: Email. Stop spending time and resources with online social networking sites to market banking/investment offers to Gen Y.
  • SOCIALFISH  |  TUESDAY, JANUARY 27, 2015
    [Marketing] Direct marketing is dead. Long live direct marketing!
    ———— Direct marketing is all about communicating directly with people. This might be through a direct mail campaign, some banner advertising or SMS marketing (see GlobalMessaging for more information on this). Like most forms of marketing, direct marketing has changed over the years and the old way of doing things is most certainly on the way out. Direct marketing campaigns need to work with your marketing mix.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 21, 2010
    [Marketing] The 4 P’s to Social Media Marketing
    Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing. 4 Launch them using all available S ocial Media - think Inbound Marketing by Brian Halligan and Dharmesh Shah.
  • MINDJUMPERS  |  MONDAY, APRIL 25, 2011
    [Marketing] How Online Marketing Drives Offline Success [infographic]
    In relation to the infographic below – which represents the US market – it’s obvious that the use of social media has increased in order to drive more customers and offline sales. How to Use Twitter As a Marketing Channel. Navigate In Social Media With The Social Marketing Compass [infographic]. Social Media blogs create awareness Facebook Infographic KISSmetrics offline success online marketing Twitter
  • WEBBIQUITY SMM  |  THURSDAY, MAY 21, 2015
    [Marketing] 10 Top Marketing Thought Leaders in Social Media
    If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Below is my list in response to the question: “Tell me the top ten marketing people you would follow on social media, those people that you think are the top ‘thought leaders’ in the marketing space today?”
  • THE REALTIME REPORT  |  MONDAY, MARCH 24, 2014
    [Marketing] 88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts
    Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. The vast majority – 88% – of respondents consider realtime marketing important to their 2014 plans. The top benefits of realtime marketing [Evergage survey] So what does realtime marketing really mean to marketers?
  • WEBBIQUITY SMM  |  SATURDAY, AUGUST 18, 2012
    [Marketing] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs.
  • MINDJUMPERS  |  MONDAY, NOVEMBER 1, 2010
    [Marketing] Making an Integrated Marketing Communication Effort
    Tweet Integrated Marketing Communication (IMC) is “the concept under which a company carefully integrates and coordinates its many communication channels to deliver a clear, consistent message&# , according to the marketing guru Philip Kotler. If a company fails to integrate its marketing effort, it can lead to conflicting messages – and this adds up to a confused and inconsistent image, which can create a feeling of anxiety and distrust among the audience.
  • MINDJUMPERS  |  TUESDAY, OCTOBER 19, 2010
    [Marketing] Engagement Marketing: Owned, Earned, and Paid Media
    Like Mindjumpers, he is associated with Social Marketing Forum. In fact, if you read marketing blogs, you will come across them all the time. Engagement marketing success comes from understanding it’s core basics: earned, owned, and paid media. These terms are fairly new buzz words for marketers looking to attract customers in new ways, and they are on the cutting edge of where engagement marketing will be in the future years.
  • WEBBIQUITY SMM  |  TUESDAY, JULY 31, 2012
    [Marketing] Nine B2B Marketing Lessons from College Visits
    The adventures have been eye-opening (college life has changed a lot since the 90s) and, sitting late last week in another university presentation, it occurred to me that there are lessons to be learned for social media marketers from the way colleges handle this process: (at least) nine of them. So, here are several lessons b2b marketers can take from that high-volume learning.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Marketing] B2B Marketing needs a stronger Why
    Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. And I would argue this is exaggerated even more when it comes to B2B Marketing. Ok so now that I depressed you – lets talk about what I have been thinking B2B Marketers need to do.
  • MINDJUMPERS  |  MONDAY, NOVEMBER 26, 2012
    [Marketing] How to Reach Social Success with Contextual Marketing
    Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. The value of contextual marketing. The challenge for global brands to keep an Always On-strategy is to get the context in place across local markets.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 28, 2010
    [Marketing] Influencers vs Advocates in B2B Marketing
    According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.
  • ATOM THOUGHT  |  FRIDAY, AUGUST 13, 2010
    [Marketing] Close Looping Your Social Media Marketing Campaign!
    While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. Tags: Digital Feature Digital Marketing Social Media Marketing The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns.
  • WEBBIQUITY SMM  |  MONDAY, FEBRUARY 4, 2013
    [Marketing] Book Review: Marketing in the Round
    Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. This proliferation of literature acknowledges the changes social media brings to marketing.
  • WEBBIQUITY SMM  |  MONDAY, MAY 16, 2011
    [Marketing] B2B Marketing Stats from HubSpot’s Marketing Data Box
    HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 23, 2010
    [Marketing] Going Mobile with B2B Marketing
    As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3 Once you have that you are good to go but there is an art to getting them to sign up in the first place and that has to do with content marketing. Related posts: Why is Google Scared and What it means for B2B Marketing!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 9, 2010
    [Marketing] Social Media Budget Ratio in B2B Marketing
    According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got.
  • MINDJUMPERS  |  TUESDAY, NOVEMBER 27, 2012
    [Marketing] The Importance of Content Marketing When Building SEO Strategies [Infographic]
    Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place. Content Marketing: Dos and Dont’s [Report].
  • MINDJUMPERS  |  TUESDAY, DECEMBER 18, 2012
    [Marketing] Content Marketing on Chinese Micro Blogs
    Meanwhile teaching, she has held a position as marketing planner at Chendu Media Group. She has always been interested in social media marketing, in particularly in its development in China. But they often don’t realize that they are part of one of the most booming social media markets. However, they have expanded at an average rate of about 40% annually, currently penetrating more than 50% of the market with close to 300 million users in total.
  • WAXING UNLYRICAL  |  THURSDAY, FEBRUARY 28, 2013
    [Marketing] Libya’s Media and Marketing Industries Inching Forward
    Yes, we’re even starting to talk about marketing. Libya’s Media and Marketing Industries Inching Forward is a post from: Waxing UnLyrical. Author information Conway Wigg Digital Strategist at BPC Conway Wigg is a digital strategist at BPC, Malta’s leading communications agency and a senior manager at Arabicomm, a full service media and marketing agency operating in North Africa which is part-owned by BPC.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 8, 2015
    [Marketing] Small Business Marketing Optimization Tips for 2016
    Data is proving to be the driver of technology and marketing strategies as 86 percent of marketers plan to integrate big data in their digital game plan. Nearly 60 percent of marketers indicated that social media improved lead generation , which is great news for your small business since you will be able to dedicate even more time and attention to your social audience than your larger competitors. Guest post by John Oechsle.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 9, 2009
    [Marketing] 5 Tricks to B2B Marketing Socially
    Then how do B2B Marketers use that content with Social Media to do the same – here are 5 tricks to Marketing B2B content socially … 1) Tell good Stories – You have a new kind of marketing evolving now – a marketing that is driven by good stories. I think Story Telling is going to be a huge component of the marketers tool kit going forward since the web and social media adore good stories. Spray and Pray Marketing 2.0
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, MAY 18, 2011
    [Marketing] 5 Internet Marketing Myths
    Props to David Jackson for his article “10 Biggest Internet Marketing Myths Exposed.&# These 5 Internet marketing myths come from his list, but I could just as well have created them from scratch. Anyone can succeed at Internet marketing. Internet marketing is a skill. The reality is, online marketing is hard work. E-mail marketing is dead. I’ve had some of my best sales through e-mail marketing.
  • DIRECT MARKETING OBSERVATIONS  |  FRIDAY, APRIL 17, 2015
    [Marketing] What’s the Sweet Spot for Content Marketing?
    As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants. What I do know is that the content marketing game is drastically shifting. We choose to consume it and marketers “hope” you consume it.
  • WEBBIQUITY SMM  |  MONDAY, AUGUST 5, 2013
    [Marketing] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). 93% of marketers use social media for business.
  • YMARKETINGMATTERS  |  WEDNESDAY, JANUARY 23, 2013
    [Marketing] 6 Tips to Make Your Email Marketing More Effective
    Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based email marketing as a positive replacement for direct mail. So as a permission-based business email marketer, what can you do?
  • CONVINCE & CONVERT  |  SUNDAY, AUGUST 24, 2014
    [Marketing] My Top 33 Digital Marketing Blogs
    Digital marketing blogs may be numerous, but I find them to still be critical. I’ve been in digital marketing for 20 years, and the only way you can stay relevant that long is to read A LOT. In digital marketing, if you don’t learn you die. » Digital Marketing blogs content marketing blogs digital marketing digital marketing blog email marketing blogs online marketing blogs social media blogs
  • WEBBIQUITY SMM  |  TUESDAY, SEPTEMBER 13, 2016
    [Marketing] How to Calculate the ROI of Social Media Marketing [Infographic]
    If you’re like many marketers, those questions probably bring a quizzical look to your face. Those on the pro-ROI side, however, counter that social media is a channel for marketing and customer service. There are other nuances and steps that you’ll want to take too, as this infographic from Salesforce Marketing Cloud details. Social Media Marketing benefits of social media Salesforce Marketing Cloud social marketing strategy social media ROI
  • IDACONCPTS  |  THURSDAY, MARCH 10, 2011
    [Marketing] Unique Unconventional Marketing Nuggets
    Guerrilla marketing ideas are known for their creativity, humor and effectiveness in promoting a concept, product or business. Here are some great marketing ideas to use for your business. Every single day of the year can be a perfect way of engaging in unconventional marketing, using a bizarre holiday calendar. If you have the budget for unconventional marketing, get branded items for the contest such as t-shirts, caps, stationery and other items.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, JULY 3, 2011
    [Marketing] Tandemizing Your Content Marketing
    It’s important, as a small business, to have a content marketing strategy. A better strategy is to plan your content marketing so that all levels of your content work together for the good of your customers and your company. Will you utilize article marketing ? Define which content marketing tactics you will use in your business, then make sure they work together to drive your message home.
  • WEBBIQUITY SMM  |  TUESDAY, OCTOBER 16, 2012
    [Marketing] 87 More Vital Social Media Marketing Facts and Stats for 2012
    Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. 91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. Marketing Charts ).
  • THE REALTIME REPORT  |  THURSDAY, SEPTEMBER 20, 2012
    [Marketing] 52% of B2C Marketers Plan To Increase Social Marketing Budgets in 2013
    The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.” The report examines lead generation, marketing budgets, and measurement of ROI for both B2B and B2C marketers using social media in the US. B2B and B2C marketers are spending their social media budgets in different ways.
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