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  • DIRECT MARKETING OBSERVATIONS  |  THURSDAY, FEBRUARY 21, 2013
    [Marketing] Social Media Marketing Wins…and Fails
    Here’s a great infographic surreptitiously attached to an MBA in marketing lead gen site. social media social media infographics Social Media marketingBe that as it may on the interwebz, this inforgraphic nonetheless, is not bad.
  • DAVE FLEET  |  MONDAY, MARCH 5, 2012
    [Marketing] Where does content fit in Facebook’s new marketing model?
    While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. This, on its own, means that anything Facebook does that affects content is hugely significant for marketers. facebook marketing social media content
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 9, 2010
    [Marketing] B2B Marketing: Trust + Community = ROI
    Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling.
  • MINDJUMPERS  |  FRIDAY, NOVEMBER 30, 2012
    [Marketing] Content Marketing: Hunting The Visual Gold [Infographic]
    This is a truth most marketers have already realised. The five pillars of visual marketing. In our daily work with content marketing, we focus on how to create content that fits the context. But it also conveys one overall truth about content marketing you need to understand to fully benefit from the potential of social networks: “All visual content falls short if it serves no purpose. Are you already turning your content marketing into visual gold?
  • FREELANCE SOCIAL MEDIA  |  THURSDAY, JULY 8, 2010
    [Marketing] Marketing Beyond Traditional Means
    Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Marketing Beyond Traditional Means by Justin on July 8, 2010 My post last week talked about Topeka Subways new Foursquare campaign. If you aren’t familiar with how to use Foursquare to market your business, we posted a quick tutorial here. Mr. Russell feels that they were “behind the times” in the marketing world and needed to advance beyond the “traditional means”.
  • SOCIAL MEDIA CITIZENS  |  THURSDAY, APRIL 1, 2010
    [Marketing] Whitepaper: Social media marketing strategy
    Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Whitepaper: Social media marketing strategy April 1st, 2010 by Giedrius Ivanauskas Leave a reply » Share Note: Social Media Citizens collaborate with different blogs in Europe. The bloggers we collaborate with are also the co-founders and admins behind the Social Marketing Forum. I created a 14-page guide on how to develop a social media marketing strategy.
  • PAM MOORE  |  WEDNESDAY, AUGUST 2, 2017
    [Marketing] Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook
    Tired of spinning your social wheels trying to market your business on Facebook? 6 foundational pillars for success for Facebook marketing for business. Want the blueprint for social marketing success right now? Check out our new online social media and branding training academy, the Social Profit Factor , designed to help you create a solid social media and content marketing strategy and plan that will connect you with your ideal customer in a human way!
  • MINDJUMPERS  |  WEDNESDAY, APRIL 4, 2012
    [Marketing] 2012 Social Media Marketing Industry Report
    Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses.
  • YMARKETINGMATTERS  |  MONDAY, APRIL 15, 2013
    [Marketing] Mobile Is Here – Are You Ready for Mobile Marketing?
    Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. Now is the time to get on board with mobile marketing and mobile business. Don’t neglect your email marketing. Email marketing must be optimized for proper mobile display.
  • FREELANCE SOCIAL MEDIA  |  THURSDAY, JULY 1, 2010
    [Marketing] Foursquare Marketing
    Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Foursquare Marketing by cinta5 on July 1, 2010 Lately on Freelance Social Media we’ve been discussing businesses using Foursquare as a way to build loyalty with their customers. Marketing.
  • JUSTIN LEVY  |  SATURDAY, JULY 10, 2010
    [Marketing] The ABCs of Startup Marketing
    Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The ABCs of Startup Marketing Written on July 10, 2010 by Justin Levy in hubspot , inbound marketing , marketing strategy , social media , video 6 Comments - Leave a comment! Anyone that has worked the startup life before knows how different and difficult it can be and how important marketing and lead generation is to the survival of the company.
  • PAM MOORE  |  WEDNESDAY, JULY 26, 2017
    [Marketing] How to Create a Content Marketing Architecture, Framework and Plan
    Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. I know what you are thinking… “Pam this is just mumbo jumbo marketing talk… I don't need a content architecture like you do, as you are a geek and you love these things.” Building your content marketing architecture, framework and plan requires both art and science. 10 Golden Rules for Content Marketing.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 30, 2014
    [Marketing] 22 Noteworthy Content Marketing Guides and Tips
    Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? by The Marketing Nut. ** 5 STARS.
  • MINDJUMPERS  |  THURSDAY, NOVEMBER 26, 2015
    [Marketing] Make Your Digital Marketing Matter
    Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements. It’s not just about content marketing; it’s about meaningful engagement and relevant experiences throughout the customer journey. Similar Posts: Video is The New King of Content Marketing. Did You Know: 4.6 billion pieces of content are produced daily.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 27, 2011
    [Marketing] What Moneyball Teaches Digital Marketers About Winning
    Hindered by a small market budget, Beane embraced alternative statistics, or what marketers might call “KPIs”, to find undervalued players. The parallels between the almost ten year old book and the experience of marketing in today’s digital world didn’t escape me. Now more than ever marketers are asked to achieve increased performance (usually this quarter), prove ROI, and demonstrate how a throng of marketing activities generate sales.
  • WEBBIQUITY SMM  |  MONDAY, JANUARY 17, 2011
    [Marketing] Best Social Media Stats, Facts and Marketing Research of 2010
    For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? B2B Marketing and Social Media.
  • WEBBIQUITY SMM  |  WEDNESDAY, JANUARY 2, 2013
    [Marketing] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What do buyers really want from social media marketers? Marketing Charts ).
  • WEBBIQUITY SMM  |  WEDNESDAY, DECEMBER 1, 2010
    [Marketing] 2011 B2B Marketing Trends
    MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Perhaps more of these marketers should seek professional outside help in these areas.
  • MINDJUMPERS  |  THURSDAY, JUNE 14, 2012
    [Marketing] A Guide to Marketing on Tumblr
    As with any other social platform attended for marketing, you should set up a strategy for your brand’s use of a Tumblr blog. Best Practise Cases Community Management Marketing & Communication Social Media Social Network Tips Blogging Branding marketing on Tumblr Tumblr for brandsTweet Have you established a brand presence on the blogging platform Tumblr ?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 14, 2012
    [Marketing] Why Digital Marketers Need to Get More Personal
    As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. But personalization isn’t just marketing hype. Posted in behavioral targeting Personalization.
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 11, 2014
    [Marketing] 11 Thought-Provoking Guides to Content Marketing for 2014
    A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques. The burst of content marketing content (pardon the repetition) produced some interesting results in terms of traffic.
  • YMARKETINGMATTERS  |  TUESDAY, JUNE 4, 2013
    [Marketing] Top Marketing Trends for 2013
    As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage. Marketing Must be Integrated. Marketing efforts should be consistent and complimentary on both mobile devices and desktops, online and offline.
  • HARP INTERACTIVE  |  MONDAY, AUGUST 24, 2015
    [Marketing] 5 Email Marketing Best Practices for Pro Status Campaigns
    Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Maximize your open rates, click-thru rates, and inbound leads with these 5 email marketing. Email Marketing best practices email marketingRead more. ).
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, JANUARY 5, 2010
    [Marketing] Best Internet Marketing Posts of 2009
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Google , Industry News , Internet , Interviews , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design > Best Internet Marketing Posts of 2009 Best Internet Marketing Posts of 2009 by Tamar Weinberg on January 5, 2010 Share It’s my birthday!
  • WEBBIQUITY SMM  |  TUESDAY, AUGUST 1, 2017
    [Marketing] Six Keys to Make It With Influencer Marketing
    Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017. A common trend across quite a number of these posts—including pieces from Forbes , Entrepreneur , NewCo Shift , and AdWeek —was increased use of influencer marketing.”
  • SAYING IT SOCIAL  |  THURSDAY, JANUARY 22, 2015
    [Marketing] Influencer Marketing – Part 2
    This week, I would like to explore some influencer marketing mediums and platforms. If you have the room and budget to experiment with your marketing communications strategy, why not give your brand some authenticity and exposure to loyal audiences through influencer marketing? The post Influencer Marketing – Part 2 appeared first on. Content marketing Digital Marketing Instagram Snapchat Social Media Social Media Marketing Uncategorized
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 28, 2015
    [Marketing] The Evolution of Digital Marketing
    Digital marketing education is changing, and we’re changing too. Starting today, we are launching… Definitive: High grade digital marketing guidance, topically sorted, and curated to the max. You’ll also receive access to the Definitive archives, so when you need answers about a particular facet of digital marketing, you can grab them there in an instant. It’s the digital marketing advice and education you want, nothing more and nothing less.
  • PAM MOORE  |  SATURDAY, AUGUST 11, 2018
    [Marketing] Content Marketing for Regulated, Boring and Unsexy Industries
    In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Unfortunately most marketers and small business owners also do not have a limitless budget, right?
  • FIREBELLY  |  WEDNESDAY, DECEMBER 26, 2012
    [Marketing] Content Marketing Tip: Video Transcripts
    So you shot a video of your latest product offering and you want to get some SEO/content marketing juice out of it. But if you’re doing a strong content marketing push for all of your content, this is one valuable step that you can take, and it will be worth the effort. Blog Blogging Content Marketing Video content marketing SEO video SEO YoutubeTry putting up a transcription of the audio in with the actual media file.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 22, 2011
    [Marketing] Marketing needs to be more Adaptive!
    Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it. In a real time marketing world speed will be key. As marketers we need to be optimized for speed and rapidly effective decision-making.
  • WEBBIQUITY SMM  |  MONDAY, JULY 1, 2013
    [Marketing] 5 Top Online Marketing Trends for the Rest of 2013
    Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected.
  • MINDJUMPERS  |  FRIDAY, NOVEMBER 16, 2012
    [Marketing] Content Marketing: Dos and Dont’s [Report]
    Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. The report defines content marketing as both “an art and a science. Put Content Marketing at the Heart of Your Brand Strategy.
  • TECHIPEDIA: TAMAR WEINBERG  |  THURSDAY, APRIL 8, 2010
    [Marketing] 7 Truths About Social Media Marketing
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy. We should still tackle some realities about social media marketing before you get too excited about its potential.
  • WAXING UNLYRICAL  |  THURSDAY, APRIL 19, 2018
    [Marketing] 25 Free Digital Marketing Tools for Nonprofits
    This list is of free digital marketing tools for non-profits is a great place to start. Solutions: These free digital marketing tools are like an in-house design team. Free Digital Marketing Tools for Content Marketing Support. Problem: You know you need to write content, send emails and develop an integrated content marketing program to tell your organization’s story and drive donations and support, but it all feels overwhelming. Guest Post by Laura Petrolino.
  • SOCIAL MEDIA MARKETING  |  SUNDAY, JANUARY 24, 2010
    [Marketing] 2010 Digital Marketing Outlook
    The Society of Digital Agencies - a group that serves as a worldwide voice of digital marketing professionals with a mission to advance the industry through best practices, education, and advocacy - recently sent me the results of a large survey they conducted. SoDA solicited feedback from over 1,000 digital marketing executives from agency and client-side worldwide and captured some solid insights worth sharing here. Tags: Marketing social media trends
  • PAM MOORE  |  FRIDAY, APRIL 13, 2018
    [Marketing] Top 10 Content Marketing Myths of 2018 – BUSTED
    From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet. Our training and consulting agency, Marketing Nutz works with clients big and small and regularly see the repercussions of these challenges combined with bad decisions.
  • YMARKETINGMATTERS  |  FRIDAY, AUGUST 24, 2012
    [Marketing] The Social Media Marketing Cheat Sheet
    My latest post on Web Marketing Today : The Social Media Marketing Cheat Sheet. Many small business owners ask me for a plan before starting up on social media marketing. This article describes what I do before I start any social media marketing presence with a client. Marketing Social Media Marketing integrated marketing marketing for small business marketing strategy social media Social Media Management social media marketing plan social media marketing program Tip
  • FIREBELLY  |  TUESDAY, OCTOBER 2, 2012
    [Marketing] Content Marketing is All About Education, NOT Marketing
    I had figured this out as a marketer, but I refused to do sales at all. I flat-out told him I would be the marketing guy, but would not do sales, because those guys were slimy, completely forgetting that this was 1) how he had built his career, and 2) he was my boss. People had problems, or they had questions, and I found out that if I could answer them — like any good marketer should — they would buy the product in question from me. It was just “marketing.”
  • HARP INTERACTIVE  |  TUESDAY, FEBRUARY 23, 2010
    [Marketing] 4 Ways To Tap Into Local Markets
    Geotagging and local search optimization are two technology-based solutions that savvy marketers are using to attract the crucial local market segment. 4 Tips To Extend Market Reach Through Local Search Optimization & Geotagging. Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MAY 6, 2010
    [Marketing] 1:1 Social Advertising in B2B Marketing
    Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Tim Kassouf the Director of Marketing at G.1440 wanted to get in front of me to tell me about his interactive firm. This is the kind of innovative techniques marketers and agencies will need to be honing over the next few years. Tags: Advertising Facebook Interactive Marketing Lead Generation Pay Per Click Social Media
  • SOCIALFISH  |  TUESDAY, JANUARY 27, 2015
    [Marketing] Direct marketing is dead. Long live direct marketing!
    ———— Direct marketing is all about communicating directly with people. This might be through a direct mail campaign, some banner advertising or SMS marketing (see GlobalMessaging for more information on this). Like most forms of marketing, direct marketing has changed over the years and the old way of doing things is most certainly on the way out. Direct marketing campaigns need to work with your marketing mix.
  • FIREBELLY  |  MONDAY, MAY 14, 2012
    [Marketing] Instagram Marketing: 5 Must-Reads
    Here are your 5 must-reads on Instagram marketing that we don’t want you to miss. The Rise of Instagram in Social Marketing: Tapping Into Consumer Creativity. 5 Awesome Examples of Instagram Marketing From Real Brands. 3 Marketing Lessons Learned From Facebook’s Acquisition of Instagram. Marketers should take a cue from Facebook’s move and apply the following tips. 5 Creative Ways to Use Instagram for Marketing.
  • MINDJUMPERS  |  WEDNESDAY, JANUARY 9, 2013
    [Marketing] Facebook Poke vs. Snapchat: New Marketing Channels?
    Ice cream retailer 16 Handles is one of the first brands to embrace this new marketing channel. Integrated Marketing: Communicating One Big Idea. Report: How Social Marketing Works for Retail Brands [Report]. App Best Practise Cases Content Marketing Engagement Facebook Marketing & Communication Social Media 16Handles Coupons Delta Lingerie DigitalBuzz Facebook Poke Snapchat solomoFirst we saw the uprising of Snapchat. Now Facebook introduces Facebook Poke.
  • WAXING UNLYRICAL  |  WEDNESDAY, APRIL 13, 2016
    [Marketing] Influence your PR campaign with Influencer Marketing
    This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities. It’s a no-brainer that businesses are gaining maximum ROIs from influencer marketing, which is slated for growth. Guest Post by Taral Patel.
  • SOCIALFISH  |  FRIDAY, OCTOBER 7, 2011
    [Marketing] Mapping Facebook for marketers
    Platlas is a clickable map (“atlas”) of Facebook, created by Carrot Creative , which allows you to visualize – as a marketer – all of the different ways that people interact with Facebook. As we all know, Facebook is crazily complex and annoying in a million ways – but since your people are on it, you gotta be there.
  • YMARKETINGMATTERS  |  FRIDAY, JANUARY 10, 2014
    [Marketing] Best Tips for Successful Social Media and Digital Marketing in 2014
    Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below.
  • YMARKETINGMATTERS  |  FRIDAY, NOVEMBER 1, 2013
    [Marketing] What Grandma Can Teach You About Social Media Marketing
    Even though your grandma might not be savvy on the newest Facebook and Twitter trends, she can still teach you a lot about social media marketing. Electronics are truly the go-to when it comes to marketing yourself or your small business and it can be easy to dwell on the numbers you’re trying to reach, while forgetting about the actual people that you are marketing to. .
  • WEBBIQUITY SMM  |  TUESDAY, APRIL 23, 2013
    [Marketing] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Content Marketing Guides, Tips and Tactics.
  • WEBBIQUITY SMM  |  TUESDAY, MAY 23, 2017
    [Marketing] Nine Winning Digital Marketing Strategies From The B2B World
    According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Guest post by Cheryl Joy.
  • JANET FOUTS  |  WEDNESDAY, OCTOBER 2, 2013
    [Marketing] Advertising Is Not Content Marketing
    And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. Most bloggers intimately know their market. And their market knows what to expect from them. In fact, they probably know more about their market than you do. Take the time to get to know your market.
  • WEBBIQUITY SMM  |  WEDNESDAY, DECEMBER 12, 2018
    [Marketing] Digital Marketing Trends to Watch in 2019
    And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. These top–tier influencers have already become a well-recognized part of the digital marketing ecosystem. The post Digital Marketing Trends to Watch in 2019 appeared first on B2B Marketing Blog | Webbiquity.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Marketing] 12 Secrets of the Human Brain to Use in Marketing
    Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective. Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation
  • WAXING UNLYRICAL  |  MONDAY, JANUARY 26, 2015
    [Marketing] Monday Roundup: 2015 Marketing and PR Trends
    Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. 6 Digital Marketing Trends to Watch in 2015. Five 2015 digital marketing trends for your consideration. Why: What does marketing look like when there are no boundaries? Mark Schaefer shares some views of possible 2015 digital marketing trends that “have his wheels turning.”
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 1, 2010
    [Marketing] Using Content to Build Trust in B2B Marketing
    To me this is the story for any content marketer like myself. Bottom line this is great news for us content marketers. How much time do you give each of them to “soak” in the market – like cooking you start with the hardest vegetables first that take the longest to steep – so perhaps you start with more traditional channels first since they have longer lead times to get to market and then start hammering the market later in the campaign to crank up the buzz.
  • WAXING UNLYRICAL  |  TUESDAY, DECEMBER 4, 2018
    [Marketing] The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing
    If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Influencer marketing has been around for over a decade with the rise in popularity of YouTube. So, what is influencer marketing? Influencer marketing does not equal an endorsement.
  • SOCIALMEDIA.BIZ  |  MONDAY, SEPTEMBER 26, 2016
    [Marketing] Essential viral marketing tools
    This is the second in a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. L ast week I wrote about a 90-minute workshop on viral marketing put on by Vincent Dignan, a marketing consultant from the UK who seems especially plugged into modern Internet culture.
  • SOCIALFISH  |  TUESDAY, JANUARY 28, 2014
    [Marketing] Social Media Marketing Primer
    Great slide deck by my bud Todd van Hoosear with a ton of explanations of the basics. Social Media and the Business Imperative from Todd Van Hoosear. ———– This post contains a slide deck. Click through if you can’t see it – it’s worth it.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 10, 2013
    [Marketing] 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
    Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed.
  • WEBBIQUITY SMM  |  MONDAY, MAY 16, 2011
    [Marketing] B2B Marketing Stats from HubSpot’s Marketing Data Box
    HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JULY 11, 2012
    [Marketing] Why Not Blog Marketing?
    I was taken aback after seeing how marketers and ad agencies differ in their use of specific online marketing tactics. It seems that neither marketers no ad agencies have increased their value on blog content since 2009. Yet, both marketers and ad agencies see more value in online advertising, mobile marketing, and video marketing. I have nothing against any of those marketing tactics. So don’t marketers and ad agencies see it that way?
  • WEBBIQUITY SMM  |  TUESDAY, JULY 31, 2012
    [Marketing] Nine B2B Marketing Lessons from College Visits
    The adventures have been eye-opening (college life has changed a lot since the 90s) and, sitting late last week in another university presentation, it occurred to me that there are lessons to be learned for social media marketers from the way colleges handle this process: (at least) nine of them. So, here are several lessons b2b marketers can take from that high-volume learning.
  • MINDJUMPERS  |  THURSDAY, JANUARY 27, 2011
    [Marketing] Google Doodle: Effective Brand Marketing
    Facebook Marketing Drive Sales. Marketing & Communication Branding doodle doodle 4 google Google image brand logo MarketingTweet Most of us see it every day: The Google Doodle. The logo has become one of the most recognised business logos. And you have probably also noticed that the doodle occasionally changes. Google uses their identifiable logo to honour special occasions around the world to the amusement for all those who uses the search engine every day.
  • WEBBIQUITY SMM  |  MONDAY, FEBRUARY 4, 2013
    [Marketing] Book Review: Marketing in the Round
    Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. This proliferation of literature acknowledges the changes social media brings to marketing.
  • CONVINCE & CONVERT  |  SATURDAY, OCTOBER 18, 2014
    [Marketing] How to Create a Content Marketing Strategy
    Content marketing strategy isn’t a nice to have, it’s a requirement. Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy. This presentation is drawn from our work here at Convince & Convert, where we create content marketing strategy for some of the best-known brands in the world. (if
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, DECEMBER 1, 2011
    [Marketing] What Is Conversational Marketing?
    “Conversational marketing” is a term that has been around for about as long as the Internet. The idea is based on the concept that markets are conversations. The “markets are conversations” concept was discussed in a book published in 1999, “The Cluetrain Manifesto.” ” According to its authors, markets have always been conversations, except for that period in the 20th century dominated by mass media.
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, FEBRUARY 6, 2011
    [Marketing] Is E-mail Marketing More Effective Than Social Media Marketing?
    » Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. About Us What’s a Maverick?
  • CODY WARD  |  FRIDAY, AUGUST 17, 2012
    [Marketing] Interesting Marketing Trends of Small Businesses [Infographic]
    What are the most used marketing tactics used by small businesses? Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses? View the Small Business, Big Impact marketing infographic below: Via: Bolt Insurance.
  • SHERRILYNNE STARKIE  |  WEDNESDAY, JANUARY 23, 2019
    [Marketing] Marketing graphics as easy as pie!
    Today is National Pie Day, and what better day to demonstrate how Snappa can help make relevant, topical marketing graphics. The post Marketing graphics as easy as pie! Marketing Social Media Graphic design SnappaThe image below took three minutes to make and not much longer to configure it share on Facebook, LinkedIn, Instagram and Twitter. It’s graphic design in a snap! Click here to get your Snappa free trial. .
  • WAXING UNLYRICAL  |  MONDAY, APRIL 11, 2016
    [Marketing] Monday Roundup: Influencer Marketing
    If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. Next week will see the monthly #measurePR Twitter chat (April 14, 12-1 pm ET), where we’ll welcome four heavy-hitting influencers to talk about measuring influencer marketing and more. In the meantime, let’s see what they and several past #measurePR guests have had to say about influencer marketing in this week’s roundup.
  • HARP INTERACTIVE  |  WEDNESDAY, MARCH 17, 2010
    [Marketing] Get Your Business Moving: 9 types of Mobile Marketing
    Why should your marketing be? It’s time to cut the cord and set your marketing-mix free to keep up with your active customers. Mobile phones still make up the majority, but many other devices are fast becoming popular and offer opportunities to marketers for reaching their customers where ever they may be. Lower mobile internet rates and decreased costs of compact computers are opening up new possibilities for marketers.
  • MINDJUMPERS  |  WEDNESDAY, OCTOBER 6, 2010
    [Marketing] Social Media Marketing Goals & Tools | Mindjumpers
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Get Inspired And Go Shopping with French Connection’s Youtique Social Media Marketing Requires Involvement » Social Media Marketing Goals & Tools Posted by admin Oct 6th, 2010 Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. are we in social media marketing?
  • FIREBELLY  |  WEDNESDAY, AUGUST 8, 2012
    [Marketing] The Anatomy Of Content Marketing [Infographic]
    The ContentPlus Infographic: The Anatomy of Content Marketing below depicts the importance of an integrated marketing approach. This approach includes content marketing through curating, creating and promoting the brand’s core ideas and values to its clients. Do you have an integrated marketing approach? Blog Content Marketing Curation Social Media Marketing content marketing infographic Kelly Rynard
  • VISUALLY SM  |  TUESDAY, FEBRUARY 3, 2015
    [Marketing] A Framework For Real-Time Content Marketing
    While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation. The following list serves as a high-level framework for real-time marketing and publishing, to help you get started with your overall strategy and approach. Because your audience is always online and active, it is only common sense that marketers should also be present in their online efforts.
  • SAYING IT SOCIAL  |  FRIDAY, JANUARY 9, 2015
    [Marketing] Revamp Your Email Marketing
    Despite all the flashy technological innovations and apps that emerge on a seemingly daily basis, email marketing remains one of the most effective methods of delivering brand messaging to ultimately drive prospects down the sales funnel. In this post, I would like to explore some recent email marketing research that supports several effective email components and strategies. The post Revamp Your Email Marketing appeared first on.
  • WAXING UNLYRICAL  |  WEDNESDAY, JUNE 24, 2015
    [Marketing] Words and Pictures – the Batman and Robin of Content Marketing
    But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. He’s president of a consultancy, Martin Waxman Communications , writes a monthly column for Marketing Magazine and is one of the hosts of the Inside PR podcast.
  • ATOM THOUGHT  |  FRIDAY, AUGUST 13, 2010
    [Marketing] Close Looping Your Social Media Marketing Campaign!
    While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. Tags: Digital Feature Digital Marketing Social Media Marketing The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 12, 2011
    [Marketing] Social Media Marketing and Darwin: Evolution or Irrelevance
    Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. As a marketer, how do you possibly compete for attention within this constant stream of information? How do you speak to consumers who don’t want to hear traditional marketing messages? Marketers can no longer program consumers with advertising; instead, now your imperative is to attract people through unique content and authentic brand experiences.
  • YMARKETINGMATTERS  |  MONDAY, FEBRUARY 25, 2013
    [Marketing] Effective Strategies for Marketing Your Brand on Facebook
    Needless to say, branding yourself properly is vital to your overall business success, and by making use of popular social networks, a few properly implemented Facebook marketing strategies can go a long, long way. Facebook Marketing Strategies to Build Your Business and Brand. Relate to the Niche Instead of Push Marketing. Every business book out there speaks about how essential it is to market to the proper niche. Guest Post written by Eric Taylor.
  • MINDJUMPERS  |  MONDAY, SEPTEMBER 28, 2015
    [Marketing] Video is The New King of Content Marketing
    The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue chips and consumer giants that need to get behind this trend; SMEs need to embrace the possibilities of video content marketing as well. This is particularly true of social media content, which has become the latest and most brutal marketing battleground. Video content is taking over.
  • SOCIAL MEDIA CITIZENS  |  TUESDAY, MARCH 23, 2010
    [Marketing] “Social email marketing” launches on Facebook
    Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio “Social email marketing&# launches on Facebook March 23rd, 2010 by Giedrius Ivanauskas Leave a reply » Share Note: This is the guest post from socialemailmarketing.eu This blog is all about the impact of social media on marketing in general and on email marketing, specifically.
  • IDACONCPTS  |  TUESDAY, JULY 20, 2010
    [Marketing] How to Market Banking to Gen Y
    Despite stepping up their marketing efforts, investment companies claim that they cannot get the attention of Gen Y. Last but not least, showing how to market banking/investment to Gen Y. – Facebook and Twitter are not Ways to Market Online Banking/Investment to Gen Y. – How to Market Banking/Investment Offers to Gen Y: Email. Stop spending time and resources with online social networking sites to market banking/investment offers to Gen Y.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 15, 2010
    [Marketing] Facebook Advertising Tricks for B2B Marketers
    After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. In 2001 when Google AdWords was just announced – I was buying and converting potential prospects into leads for pennies on the dollar with keywords like Globalization, eCommerce, Interactive Marketing (I was in a consulting firm at the time).
  • WEBBIQUITY SMM  |  MONDAY, APRIL 29, 2013
    [Marketing] Lessons from HubSpot’s State of Inbound Marketing Report
    HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Inbound marketing (a subset of though not to be confused with web presence optimization ) is big, and growing. • Companies spend, on average, about a third of overall marketing budgets on inbound tactics. •
  • WEBBIQUITY SMM  |  TUESDAY, APRIL 12, 2016
    [Marketing] Content Marketing Strategy? Think Like A Reporter
    Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 21, 2010
    [Marketing] The 4 P’s to Social Media Marketing
    Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing. 4 Launch them using all available S ocial Media - think Inbound Marketing by Brian Halligan and Dharmesh Shah.
  • WEBBIQUITY SMM  |  TUESDAY, FEBRUARY 16, 2016
    [Marketing] 33 Thought-Provoking B2B Social Media and Marketing Stats
    As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. Direct Marketing ).
  • THE REALTIME REPORT  |  MONDAY, MARCH 24, 2014
    [Marketing] 88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts
    Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. The vast majority – 88% – of respondents consider realtime marketing important to their 2014 plans. The top benefits of realtime marketing [Evergage survey] So what does realtime marketing really mean to marketers?
  • SOCIALFISH  |  MONDAY, JANUARY 5, 2015
    [Marketing] Get Creative with B2B Marketing in 2015
    One of the best things about marketing is the constant challenge that comes with it. B2B marketing has to be smarter, sleeker and faster than B2C. Hitting them with smart, unexpected marketing strategies is a good way to grab their attention. Guerrilla Marketing. This is usually used for B2C marketing. In case you’re wondering, guerrilla marketing is when you get hit with an ad you weren’t expecting, such as this fun example of shopping bag designs.
  • SOCIAL MEDIA TODAY  |  FRIDAY, MARCH 1, 2019
    [Marketing] Is Content Marketing Advertising?
    But the answer boils down to who you ask, and how you define content marketing It seems like a simple question to answer, right?
  • WEBBIQUITY SMM  |  THURSDAY, MAY 21, 2015
    [Marketing] 10 Top Marketing Thought Leaders in Social Media
    If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Below is my list in response to the question: “Tell me the top ten marketing people you would follow on social media, those people that you think are the top ‘thought leaders’ in the marketing space today?”
  • MINDJUMPERS  |  MONDAY, APRIL 25, 2011
    [Marketing] How Online Marketing Drives Offline Success [infographic]
    In relation to the infographic below – which represents the US market – it’s obvious that the use of social media has increased in order to drive more customers and offline sales. How to Use Twitter As a Marketing Channel. Navigate In Social Media With The Social Marketing Compass [infographic]. Social Media blogs create awareness Facebook Infographic KISSmetrics offline success online marketing Twitter
  • MINDJUMPERS  |  TUESDAY, OCTOBER 19, 2010
    [Marketing] Engagement Marketing: Owned, Earned, and Paid Media
    Like Mindjumpers, he is associated with Social Marketing Forum. In fact, if you read marketing blogs, you will come across them all the time. Engagement marketing success comes from understanding it’s core basics: earned, owned, and paid media. These terms are fairly new buzz words for marketers looking to attract customers in new ways, and they are on the cutting edge of where engagement marketing will be in the future years.
  • KIKOLANI  |  TUESDAY, OCTOBER 6, 2015
    [Marketing] 4 Internet Marketing Trends That Every Marketer Should Know
    Internet Marketing has to look for new, more engaging tools like quizzes to deal with Banner and Content Blindness and the results of AdBlock’s popularity. For the first time, a marketer could actually know how many people saw an ad, and even further, know how many people interacted with it. Banners were a huge step forward in the history of Internet Marketing.
  • MINDJUMPERS  |  MONDAY, NOVEMBER 1, 2010
    [Marketing] Making an Integrated Marketing Communication Effort
    Tweet Integrated Marketing Communication (IMC) is “the concept under which a company carefully integrates and coordinates its many communication channels to deliver a clear, consistent message&# , according to the marketing guru Philip Kotler. If a company fails to integrate its marketing effort, it can lead to conflicting messages – and this adds up to a confused and inconsistent image, which can create a feeling of anxiety and distrust among the audience.
  • MINDJUMPERS  |  MONDAY, NOVEMBER 26, 2012
    [Marketing] How to Reach Social Success with Contextual Marketing
    Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. The value of contextual marketing. The challenge for global brands to keep an Always On-strategy is to get the context in place across local markets.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 28, 2010
    [Marketing] Influencers vs Advocates in B2B Marketing
    According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.
  • WEBBIQUITY SMM  |  SATURDAY, AUGUST 18, 2012
    [Marketing] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Marketing] B2B Marketing needs a stronger Why
    Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. And I would argue this is exaggerated even more when it comes to B2B Marketing. Ok so now that I depressed you – lets talk about what I have been thinking B2B Marketers need to do.
  • MINDJUMPERS  |  TUESDAY, NOVEMBER 27, 2012
    [Marketing] The Importance of Content Marketing When Building SEO Strategies [Infographic]
    Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place. Content Marketing: Dos and Dont’s [Report].
  • SOCIALFISH  |  FRIDAY, NOVEMBER 2, 2012
    [Marketing] 500 Social Media Marketing Tips
    This is a guest post from Andrew Macarthy , author of 500 Social Media Marketing Tips. I needed some income, and fast… Having been a web-based journalist and blogger in the past, the meteoric rise of social media had interested me for a long time and I was fascinated by the marketing potential of sites like Facebook and Twitter. To accompany the book, I also produce free step-by-step video tutorials covering all kinds of social media marketing methods.
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