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  • WEBBIQUITY SMM  |  TUESDAY, JULY 31, 2012
    [Marketing] Nine B2B Marketing Lessons from College Visits
    The adventures have been eye-opening (college life has changed a lot since the 90s) and, sitting late last week in another university presentation, it occurred to me that there are lessons to be learned for social media marketers from the way colleges handle this process: (at least) nine of them. So, here are several lessons b2b marketers can take from that high-volume learning.
  • WEBBIQUITY SMM  |  MONDAY, FEBRUARY 4, 2013
    [Marketing] Book Review: Marketing in the Round
    Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. This proliferation of literature acknowledges the changes social media brings to marketing.
  • FIREBELLY  |  MONDAY, MAY 14, 2012
    [Marketing] Instagram Marketing: 5 Must-Reads
    Here are your 5 must-reads on Instagram marketing that we don’t want you to miss. The Rise of Instagram in Social Marketing: Tapping Into Consumer Creativity. 5 Awesome Examples of Instagram Marketing From Real Brands. 3 Marketing Lessons Learned From Facebook’s Acquisition of Instagram. Marketers should take a cue from Facebook’s move and apply the following tips. 5 Creative Ways to Use Instagram for Marketing.
  • CONVINCE & CONVERT  |  SATURDAY, OCTOBER 18, 2014
    [Marketing] How to Create a Content Marketing Strategy
    Content marketing strategy isn’t a nice to have, it’s a requirement. Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy. This presentation is drawn from our work here at Convince & Convert, where we create content marketing strategy for some of the best-known brands in the world. (if
  • WEBBIQUITY SMM  |  WEDNESDAY, JUNE 26, 2019
    [Marketing] Four Benefits of Social Media Marketing
    Social media marketing has come a long way over the past decade. Here are four key benefits of social media marketing. Research consistently finds the top two objectives for B2B marketers are generating more leads and increasing brand awareness. For the most part, it’s best to post how-to and thought leadership content on social media channels that provide value to your target market. Done right, B2B social media marketing is time-consuming.
  • MINDJUMPERS  |  THURSDAY, JANUARY 27, 2011
    [Marketing] Google Doodle: Effective Brand Marketing
    Facebook Marketing Drive Sales. Marketing & Communication Branding doodle doodle 4 google Google image brand logo MarketingTweet Most of us see it every day: The Google Doodle. The logo has become one of the most recognised business logos. And you have probably also noticed that the doodle occasionally changes. Google uses their identifiable logo to honour special occasions around the world to the amusement for all those who uses the search engine every day.
  • HARP INTERACTIVE  |  WEDNESDAY, MARCH 17, 2010
    [Marketing] Get Your Business Moving: 9 types of Mobile Marketing
    Why should your marketing be? It’s time to cut the cord and set your marketing-mix free to keep up with your active customers. Mobile phones still make up the majority, but many other devices are fast becoming popular and offer opportunities to marketers for reaching their customers where ever they may be. Lower mobile internet rates and decreased costs of compact computers are opening up new possibilities for marketers.
  • CODY WARD  |  FRIDAY, AUGUST 17, 2012
    [Marketing] Interesting Marketing Trends of Small Businesses [Infographic]
    What are the most used marketing tactics used by small businesses? Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses? View the Small Business, Big Impact marketing infographic below: Via: Bolt Insurance.
  • PAM MOORE  |  TUESDAY, MARCH 5, 2019
    [Marketing] Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make
    Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. Watch the video below to learn 5 digital mindset shifts marketers MUST make in 2019. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Want to leverage social media, digital marketing and branding to grow your business?
  • SHERRILYNNE STARKIE  |  WEDNESDAY, JANUARY 23, 2019
    [Marketing] Marketing graphics as easy as pie!
    Today is National Pie Day, and what better day to demonstrate how Snappa can help make relevant, topical marketing graphics. The post Marketing graphics as easy as pie! Marketing Social Media Graphic design SnappaThe image below took three minutes to make and not much longer to configure it share on Facebook, LinkedIn, Instagram and Twitter. It’s graphic design in a snap! Click here to get your Snappa free trial. .
  • YMARKETINGMATTERS  |  MONDAY, FEBRUARY 25, 2013
    [Marketing] Effective Strategies for Marketing Your Brand on Facebook
    Needless to say, branding yourself properly is vital to your overall business success, and by making use of popular social networks, a few properly implemented Facebook marketing strategies can go a long, long way. Facebook Marketing Strategies to Build Your Business and Brand. Relate to the Niche Instead of Push Marketing. Every business book out there speaks about how essential it is to market to the proper niche. Guest Post written by Eric Taylor.
  • MINDJUMPERS  |  WEDNESDAY, OCTOBER 6, 2010
    [Marketing] Social Media Marketing Goals & Tools | Mindjumpers
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Get Inspired And Go Shopping with French Connection’s Youtique Social Media Marketing Requires Involvement » Social Media Marketing Goals & Tools Posted by admin Oct 6th, 2010 Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. are we in social media marketing?
  • WAXING UNLYRICAL  |  WEDNESDAY, MARCH 4, 2015
    [Marketing] Give Your Content Marketing a Human Face
    Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Yes, effective content marketing will aid your company in search engine optimization, support inbound marketing, and generate more sales leads, but marketing support is just the tip of the iceberg. Content marketing and becoming human. It’s not just marketing.
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, JANUARY 5, 2011
    [Marketing] Best Internet Marketing Posts of 2010
    2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing.
  • FIREBELLY  |  WEDNESDAY, AUGUST 8, 2012
    [Marketing] The Anatomy Of Content Marketing [Infographic]
    The ContentPlus Infographic: The Anatomy of Content Marketing below depicts the importance of an integrated marketing approach. This approach includes content marketing through curating, creating and promoting the brand’s core ideas and values to its clients. Do you have an integrated marketing approach? Blog Content Marketing Curation Social Media Marketing content marketing infographic Kelly Rynard
  • WEBBIQUITY SMM  |  MONDAY, APRIL 29, 2013
    [Marketing] Lessons from HubSpot’s State of Inbound Marketing Report
    HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Inbound marketing (a subset of though not to be confused with web presence optimization ) is big, and growing. • Companies spend, on average, about a third of overall marketing budgets on inbound tactics. •
  • DAVE FLEET  |  SATURDAY, MARCH 1, 2014
    [Marketing] Marketing, community, support or all of the above?
    Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. While public relations practitioners were early out of the blocks on social, the last few years have seen a shift of budgets towards marketing organizations, and money talks – their role has become increasingly prevalent in social for many companies. Marketing, community or both? Tweet.
  • SAYING IT SOCIAL  |  FRIDAY, JANUARY 9, 2015
    [Marketing] Revamp Your Email Marketing
    Despite all the flashy technological innovations and apps that emerge on a seemingly daily basis, email marketing remains one of the most effective methods of delivering brand messaging to ultimately drive prospects down the sales funnel. In this post, I would like to explore some recent email marketing research that supports several effective email components and strategies. The post Revamp Your Email Marketing appeared first on.
  • MINDJUMPERS  |  MONDAY, SEPTEMBER 28, 2015
    [Marketing] Video is The New King of Content Marketing
    The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue chips and consumer giants that need to get behind this trend; SMEs need to embrace the possibilities of video content marketing as well. This is particularly true of social media content, which has become the latest and most brutal marketing battleground. Video content is taking over.
  • WAXING UNLYRICAL  |  WEDNESDAY, MAY 25, 2011
    [Marketing] Tradition or Fear: Which Drives Your Marketing?
    Both are pretty powerful motivators, but both are poor reasons for making marketing decisions. Last year I sat down with a small business client to take a look at their existing marketing plan, with an eye toward helping them jump into the world of social media. Their marketing budget was very lean, but one line item in particular gave me the jitters. Are fear and tradition crippling your business and marketing decisions? Guest post by Ken Mueller. Tradition and Fear.
  • VISUALLY SM  |  TUESDAY, FEBRUARY 3, 2015
    [Marketing] A Framework For Real-Time Content Marketing
    While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation. The following list serves as a high-level framework for real-time marketing and publishing, to help you get started with your overall strategy and approach. Because your audience is always online and active, it is only common sense that marketers should also be present in their online efforts.
  • WAXING UNLYRICAL  |  THURSDAY, SEPTEMBER 12, 2019
    [Marketing] Creating Insanely Effective Content Marketing
    Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product. Longform Makes Better Content Marketing? Developing a Content Marketing Strategy. Guest Post by Miles Anthony Smith.
  • WEBBIQUITY SMM  |  TUESDAY, FEBRUARY 16, 2016
    [Marketing] 33 Thought-Provoking B2B Social Media and Marketing Stats
    As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. Direct Marketing ).
  • WEBBIQUITY SMM  |  TUESDAY, APRIL 12, 2016
    [Marketing] Content Marketing Strategy? Think Like A Reporter
    Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy.
  • WEBBIQUITY SMM  |  TUESDAY, SEPTEMBER 10, 2019
    [Marketing] The Top 50 Content Marketing SaaS Companies on Twitter
    Fortunately, as noted in the post How B2B Tech Marketing on Twitter is Changing (Research) , the majority of SaaS tool providers profiled in The Comprehensive Guide to Content Marketing Software maintain an active Twitter presence. So, it’s important to recognize the software companies that actually understand how Twitter works, engage with their followers, and take advantage of the marketing power of this social network. Category: Email Marketing Tools.
  • THE REALTIME REPORT  |  MONDAY, MARCH 24, 2014
    [Marketing] 88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts
    Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. The vast majority – 88% – of respondents consider realtime marketing important to their 2014 plans. The top benefits of realtime marketing [Evergage survey] So what does realtime marketing really mean to marketers?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 28, 2014
    [Marketing] The Missing Link Between Media and Marketing
    It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes.
  • MINDJUMPERS  |  TUESDAY, OCTOBER 19, 2010
    [Marketing] Engagement Marketing: Owned, Earned, and Paid Media
    Like Mindjumpers, he is associated with Social Marketing Forum. In fact, if you read marketing blogs, you will come across them all the time. Engagement marketing success comes from understanding it’s core basics: earned, owned, and paid media. These terms are fairly new buzz words for marketers looking to attract customers in new ways, and they are on the cutting edge of where engagement marketing will be in the future years.
  • WEBBIQUITY SMM  |  THURSDAY, MAY 21, 2015
    [Marketing] 10 Top Marketing Thought Leaders in Social Media
    If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Below is my list in response to the question: “Tell me the top ten marketing people you would follow on social media, those people that you think are the top ‘thought leaders’ in the marketing space today?”
  • MINDJUMPERS  |  MONDAY, APRIL 25, 2011
    [Marketing] How Online Marketing Drives Offline Success [infographic]
    In relation to the infographic below – which represents the US market – it’s obvious that the use of social media has increased in order to drive more customers and offline sales. How to Use Twitter As a Marketing Channel. Navigate In Social Media With The Social Marketing Compass [infographic]. Social Media blogs create awareness Facebook Infographic KISSmetrics offline success online marketing Twitter
  • MINDJUMPERS  |  MONDAY, NOVEMBER 26, 2012
    [Marketing] How to Reach Social Success with Contextual Marketing
    Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. The value of contextual marketing. The challenge for global brands to keep an Always On-strategy is to get the context in place across local markets.
  • MINDJUMPERS  |  MONDAY, NOVEMBER 1, 2010
    [Marketing] Making an Integrated Marketing Communication Effort
    Tweet Integrated Marketing Communication (IMC) is “the concept under which a company carefully integrates and coordinates its many communication channels to deliver a clear, consistent message&# , according to the marketing guru Philip Kotler. If a company fails to integrate its marketing effort, it can lead to conflicting messages – and this adds up to a confused and inconsistent image, which can create a feeling of anxiety and distrust among the audience.
  • KIKOLANI  |  TUESDAY, OCTOBER 6, 2015
    [Marketing] 4 Internet Marketing Trends That Every Marketer Should Know
    Internet Marketing has to look for new, more engaging tools like quizzes to deal with Banner and Content Blindness and the results of AdBlock’s popularity. For the first time, a marketer could actually know how many people saw an ad, and even further, know how many people interacted with it. Banners were a huge step forward in the history of Internet Marketing.
  • WEBBIQUITY SMM  |  SATURDAY, AUGUST 18, 2012
    [Marketing] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 6, 2011
    [Marketing] The End of Traditional Marketing
    And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies. In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. It’s about the death of traditional marketing. Paid, owned and earned media. Those three words, often shortened to “POE,” have bounced around for years.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 19, 2010
    [Marketing] The 4 C’s of B2B Marketing
    We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products.
  • YMARKETINGMATTERS  |  WEDNESDAY, JANUARY 23, 2013
    [Marketing] 6 Tips to Make Your Email Marketing More Effective
    Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based email marketing as a positive replacement for direct mail. So as a permission-based business email marketer, what can you do?
  • WEBBIQUITY SMM  |  TUESDAY, JULY 7, 2015
    [Marketing] Seven Top Marketing Posts for 7-7
    Expert guidance on social media marketing and social PR to maximize brand visibility? Which advanced practices are most helpful for Twitter marketers? 10 Top Marketing Thought Leaders in Social Media (May 21). If you were asked to name the top thought leaders in marketing today–those you’d definitely advise others to follow on social media–who would be on your list? 19 More Outstanding Social Media Marketing Guides (January 13).
  • MINDJUMPERS  |  TUESDAY, NOVEMBER 27, 2012
    [Marketing] The Importance of Content Marketing When Building SEO Strategies [Infographic]
    Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place. Content Marketing: Dos and Dont’s [Report].
  • SHERRILYNNE STARKIE  |  WEDNESDAY, MARCH 14, 2018
    [Marketing] Five content marketing tricks of a great social media consultant
    Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. If the brief is PR, the goal is awareness, and if it’s marketing the goal is more likely conversions. If the brief is PR, the goal is awareness and if it’s marketing the goal is more likely conversions. Special Tricks.
  • WEBBIQUITY SMM  |  MONDAY, AUGUST 5, 2013
    [Marketing] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). 93% of marketers use social media for business.
  • PAM MOORE  |  THURSDAY, DECEMBER 7, 2017
    [Marketing] 2018 Content Marketing Trends, Predictions + Editorial Calendar Template
    Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. If you are ready to once and for all see a real return on your investment in social media and digital marketing you need to look deeper than the follows, clicks and retweets. 2018 content marketing trends, statistics and predictions.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [Marketing] Creating Engagement in B2B Marketing
    You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Years ago on this blog I remember saying “measuring engagement is hard since there is no one button you can push as a marketer to measure it&#. Related posts: B2B Marketing Content: Lure or Lasso? A recent Cone Inc.’s
  • MINDJUMPERS  |  TUESDAY, DECEMBER 18, 2012
    [Marketing] Content Marketing on Chinese Micro Blogs
    Meanwhile teaching, she has held a position as marketing planner at Chendu Media Group. She has always been interested in social media marketing, in particularly in its development in China. But they often don’t realize that they are part of one of the most booming social media markets. However, they have expanded at an average rate of about 40% annually, currently penetrating more than 50% of the market with close to 300 million users in total.
  • CONVINCE & CONVERT  |  SUNDAY, AUGUST 24, 2014
    [Marketing] My Top 33 Digital Marketing Blogs
    Digital marketing blogs may be numerous, but I find them to still be critical. I’ve been in digital marketing for 20 years, and the only way you can stay relevant that long is to read A LOT. In digital marketing, if you don’t learn you die. » Digital Marketing blogs content marketing blogs digital marketing digital marketing blog email marketing blogs online marketing blogs social media blogs
  • DIRECT MARKETING OBSERVATIONS  |  FRIDAY, APRIL 17, 2015
    [Marketing] What’s the Sweet Spot for Content Marketing?
    As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants. What I do know is that the content marketing game is drastically shifting. We choose to consume it and marketers “hope” you consume it.
  • WEBBIQUITY SMM  |  TUESDAY, SEPTEMBER 13, 2016
    [Marketing] How to Calculate the ROI of Social Media Marketing [Infographic]
    If you’re like many marketers, those questions probably bring a quizzical look to your face. Those on the pro-ROI side, however, counter that social media is a channel for marketing and customer service. There are other nuances and steps that you’ll want to take too, as this infographic from Salesforce Marketing Cloud details. Social Media Marketing benefits of social media Salesforce Marketing Cloud social marketing strategy social media ROI
  • WEBBIQUITY SMM  |  TUESDAY, FEBRUARY 26, 2019
    [Marketing] How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years
    More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. Understanding where your competitors are allocating their spending and how your efforts should evolve as your firm’s revenue increases is vital to your marketing success.
  • YMARKETINGMATTERS  |  MONDAY, OCTOBER 2, 2017
    [Marketing] Is Your Business Ready For Mobile Marketing?
    Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. 53% of American consumers use their smartphones to access search engines at least once a day ( Source: Google and Mobile Marketing Association Survey ). And check this out: What Do Top Marketers Think About Mobile Marketing?
  • WEBBIQUITY SMM  |  TUESDAY, OCTOBER 16, 2012
    [Marketing] 87 More Vital Social Media Marketing Facts and Stats for 2012
    Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. 91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. Marketing Charts ).
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 8, 2015
    [Marketing] Small Business Marketing Optimization Tips for 2016
    Data is proving to be the driver of technology and marketing strategies as 86 percent of marketers plan to integrate big data in their digital game plan. Nearly 60 percent of marketers indicated that social media improved lead generation , which is great news for your small business since you will be able to dedicate even more time and attention to your social audience than your larger competitors. Guest post by John Oechsle.
  • WEBBIQUITY SMM  |  MONDAY, MARCH 19, 2012
    [Marketing] 54 Pearls of Marketing Wisdom from HubSpot
    The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” ” The assembled pundits weighed in on one or more questions regarding social media strategy, mobile marketing, online content, guidance on allocating resources between social networks and more.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 27, 2015
    [Marketing] The State of Digital Marketing 2015
    With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. So I’d like to offer you some statistics I found eye-opening from a recent report published by Smart Insights: One half (50%) of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing.
  • THE REALTIME REPORT  |  THURSDAY, SEPTEMBER 20, 2012
    [Marketing] 52% of B2C Marketers Plan To Increase Social Marketing Budgets in 2013
    The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.” The report examines lead generation, marketing budgets, and measurement of ROI for both B2B and B2C marketers using social media in the US. B2B and B2C marketers are spending their social media budgets in different ways.
  • SOCIALFISH  |  MONDAY, NOVEMBER 8, 2010
    [Marketing] Association Social Media Marketing
    Social Media Marketing for the National Bicycle Tour Directors Association (NBTDA). Tags: Implementation Presentations associations social media 101 social media marketing Found a really nice 101 slide deck created for the National Bicycle Tour Directors Association. Take a look and see what you think. We expect you to be ticking off at least some of the boxes on this one (it’s ok if you’re not quite doing some of the end stuff yet). Otherwise, go get on it.
  • THE SOCIAL MEDIA INCUBATOR  |  MONDAY, NOVEMBER 25, 2013
    [Marketing] 10 Simple Truths About Business Marketing Today
    In today’s fast-paced business climate that integrates online marketing and traditional marketing methods, businesses need to think outside the box about how to attract and acquire new customers. Here are 10 simple truths about marketing for businesses today: Talking with your customers and not at them will get you a lot further. A blog is still the one indispensable online marketing tool that will get you more search engine exposure than almost any other tool.
  • WEBBIQUITY SMM  |  THURSDAY, JANUARY 24, 2019
    [Marketing] The Guide To Social Media Marketing Automation
    There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. In addition, a significant portion of social media marketing is engaging with your community. Analytics – A lot of marketing is based on intelligent guesses.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, APRIL 3, 2011
    [Marketing] Microsoft’s Future in Digital Marketing
    Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. His role is to create the vision for Digital Marketing as it relates to Microsoft SharePoint 2010 for Internet Sites, Microsoft FAST Search Server technology, and Microsoft Silverlight browser plug-ins to create great digital experiences for its customers and leverage its extensive partner network. 1) What is your vision for Microsoft and Digital Marketing?
  • WEBBIQUITY SMM  |  MONDAY, SEPTEMBER 16, 2013
    [Marketing] Five Marketing Metrics that are Definitely NOT “Worthless”
    Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. ” Of course it’s true that, ultimately, any marketing tactic has to show business results (higher sales, lower costs, or some combination thereof).
  • TECHIPEDIA: TAMAR WEINBERG  |  MONDAY, APRIL 8, 2013
    [Marketing] STOP YOUR ONLINE MARKETING.
    Stop your online marketing right now. The problem with marketing today versus marketing in 2006 is volume. There are more social media marketing experts in the world than there may be doctors these days. Get a Twitter account, amass 50,000 followers by buying them through cheap online marketplaces, RSS port a bunch of popular marketing blogs to give off the appearance of knowledge, and you look like a guru. Customer service marketing is absolutely paramount.
  • YMARKETINGMATTERS  |  SUNDAY, OCTOBER 18, 2015
    [Marketing] Video Marketing For Your Business
    This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. However, views have become a less important indicator to marketers and advertisers in recent years.
  • DAVE FLEET  |  SUNDAY, JULY 3, 2011
    [Marketing] Smart Location-Based Marketing By Home Depot
    location marketing FoursquareJust saw this photo on my friend Ben Lucier’s Posterous site – hardware retailer Home Depot reserved a parking spot for him at his local store in the “Pro&# parking section. Because he was the mayor.
  • CONVINCE & CONVERT  |  MONDAY, SEPTEMBER 29, 2014
    [Marketing] How Marketers Can Get Back to Modern Marketing
    Marketers Go Back to School, Too. Today, however, I want to talk about “back to school” from the perspective of marketers. » Digital Marketing back to school digital marketing ebook marketing case study marketing research modern marketing Oracle Not long ago, Eric Swayne wrote a piece entitled Back to School 2014: A Social AND Shopping Occasion. His post looked at the whole “back to school” process and mindset from a retail perspective.
  • TECHIPEDIA: TAMAR WEINBERG  |  THURSDAY, JANUARY 5, 2012
    [Marketing] Best Internet Marketing Posts of 2011
    In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape.
  • SOCIALFISH  |  MONDAY, MARCH 17, 2014
    [Marketing] Pinterest Marketing for B2Bs
    Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. The more visual appeal, the better, especially in the world of B2B marketing. Last month, Tailwind, a Pinterest analytics and marketing suite announce the release of a new product – Discover.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 29, 2012
    [Marketing] Changes in B2B Marketing — Mad Marketing TV Ep 13
    Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers. Jeff and Paul also address the Facebook IPO and the opportunities Facebook provides for marketers. Marketing needs to be more Adaptive!
  • WAXING UNLYRICAL  |  THURSDAY, APRIL 19, 2018
    [Marketing] 25 Free Digital Marketing Tools for Nonprofits
    This list is of free digital marketing tools for non-profits is a great place to start. Solutions: These free digital marketing tools are like an in-house design team. Free Digital Marketing Tools for Content Marketing Support. Problem: You know you need to write content, send emails and develop an integrated content marketing program to tell your organization’s story and drive donations and support, but it all feels overwhelming. Guest Post by Laura Petrolino.
  • PAM MOORE  |  SUNDAY, DECEMBER 11, 2016
    [Marketing] 2017 Content Marketing Editorial Calendar Template and Tutorial
    If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. If you are interested in how you can best prepare your content marketing for success then you have landed on the right blog post and podcast today. 2017 content marketing statistics. 2017 content marketing predictions. Why you need a content marketing content calendar. Content Marketing Institute).
  • SOCIAL MEDIA TODAY  |  FRIDAY, MARCH 1, 2019
    [Marketing] Is Content Marketing Advertising?
    But the answer boils down to who you ask, and how you define content marketing It seems like a simple question to answer, right?
  • CONVINCE & CONVERT  |  FRIDAY, SEPTEMBER 12, 2014
    [Marketing] Here Comes the Content Marketing Shakeout
    The tick tock until the big content marketing software shakeup is under way. At last year’s Content Marketing World event, I met with multiple venture capitalists hungry to get a piece of the seemingly explosive market for content marketing software, a bucket into which I place all curation, production, governance, promotion and efficiency wares. Start the countdown.
  • WEBBIQUITY SMM  |  THURSDAY, DECEMBER 16, 2010
    [Marketing] Top Social Media and Marketing Books of 2010
    In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans. Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 17, 2013
    [Marketing] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics? What pitfalls should content marketers avoid? What Can Disney Teach Manufacturers About Marketing? by Industry Market Trends.
  • WAXING UNLYRICAL  |  TUESDAY, DECEMBER 4, 2018
    [Marketing] The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing
    If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Influencer marketing has been around for over a decade with the rise in popularity of YouTube. So, what is influencer marketing? Influencer marketing does not equal an endorsement.
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 31, 2015
    [Marketing] The Rise Of Reluctant Marketing
    On July 1 of 2014, the world’s biggest advertiser officially killed marketing. As part of a big reorganization at Proctor & Gamble (P&G), every marketing team was renamed “brand management” and hundreds of marketing directors shifted titles to become brand directors. This may be a sign of things to come, because it turns out senior marketing leaders at the world’s largest brands have been actively questioning the role of marketing in organizations for some time.
  • WEBBIQUITY SMM  |  TUESDAY, JULY 15, 2014
    [Marketing] The Future of Digital Marketing According to the Giants
    and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. But what do these purchases tell us about the direction digital marketing is going? Digital Marketing will be about Heightened User Experiences. Data Tracking becomes a Strong Online Marketing Asset.
  • MINDJUMPERS  |  THURSDAY, AUGUST 9, 2012
    [Marketing] Social Media Marketers: Time to Get Personal
    Editorial Planning for Facebook Marketing. Community Management Marketing & Communication Social Network American Airlines Brand Ambassadors brand identity brand loyalty Crisis management Facebook Nicki Minaj Persona Social Media Virgin MobileTweet. On our blog, we have written about the journey of making the extensive amounts of Big Data reveal as well as increase the social ROI. This is of course paramount to making the wheels of the bus go round.
  • DEVUMI  |  WEDNESDAY, JANUARY 28, 2015
    [Marketing] Social Media Marketing Advice 2015: Cross-Platform Marketing
    An overall social media marketing plan is an essential in today’s consumer market. If all you have right now is a failing Facebook fan page, you need to step your social media marketing game up! This article is going to look at social media marketing advice that will get you over the hump, and propel you for the rest of 2015. This social media marketing advice isn’t just about becoming SoundCloud famous.
  • DAVE FLEET  |  FRIDAY, SEPTEMBER 24, 2010
    [Marketing] Book Review – UnMarketing: Stop Marketing. Start Engaging.
    I’ve known him for a while and, while I always enjoy sparring with him , I consider him a friend so readily agreed to take a look at his new book – UnMarketing: Stop Marketing. The blunt approach might put a few people off, but frankly it’s refreshing to see someone finally put in print the responses that people *should* hear to bone-headed push-driven marketing ideas. Tweet If you’re a regular Twitter user, Scott Stratten can be hard to miss at times (ok, always).
  • MINDJUMPERS  |  MONDAY, JUNE 25, 2012
    [Marketing] Report: Social Marketing Is More Than Just Likes [Report]
    Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.
  • WEBBIQUITY SMM  |  TUESDAY, FEBRUARY 13, 2018
    [Marketing] Nine Social Media Marketing Stats You Can Use
    According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month. Social media is big with marketers, but a struggle for sales.
  • WEBBIQUITY SMM  |  TUESDAY, JULY 14, 2015
    [Marketing] 31 Sensational Social Media Marketing and PR Stats and Facts
    Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 27, 2016
    [Marketing] 3 Tips for Using Social Media for B2B Marketing
    Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Here are three tips for using social media more effectively in your B2B marketing. It will be much easier for someone to quickly learn the ins and outs of your business or market than to understand how to find success using social media.
  • WAXING UNLYRICAL  |  MONDAY, JANUARY 26, 2015
    [Marketing] Monday Roundup: 2015 Marketing and PR Trends
    Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. 6 Digital Marketing Trends to Watch in 2015. Five 2015 digital marketing trends for your consideration. Why: What does marketing look like when there are no boundaries? Mark Schaefer shares some views of possible 2015 digital marketing trends that “have his wheels turning.”
  • DEVUMI  |  FRIDAY, MARCH 17, 2017
    [Marketing] LinkedIn Groups Marketing: Effectively Market Through Groups
    Of the many features of LinkedIn, Groups are often one of the most recommended for your marketing effort. LinkedIn groups marketing lets you better connect with other members for promotional purposes. Read on to learn how to make your LinkedIn Groups marketing […]. The post LinkedIn Groups Marketing: Effectively Market Through Groups appeared first on Devumi. Business Linkedin Marketing business content marketing linkedin marketing online marketing
  • HARP INTERACTIVE  |  TUESDAY, MAY 18, 2010
    [Marketing] 5 Reasons Why Inbound Marketing Delivers Results at Lower Cost!
    A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! The HubSpot report states that because the method of inbound marketing complements the way buyers make purchasing decisions, businesses are able get higher conversion rate using these inbound marketing channels. 5 Benefits of Social Media Marketing.
  • DAVE FLEET  |  TUESDAY, MAY 25, 2010
    [Marketing] Four Reasons Your Social Media Marketing Campaign Sucks
    That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. If you think back to our social media marketing ecosystem and Forrester’s breakdown of media types , marketers are often most used to paid media – immediately scaleable and controllable. Listen; engage; develop.
  • WAXING UNLYRICAL  |  WEDNESDAY, APRIL 13, 2016
    [Marketing] Influence your PR campaign with Influencer Marketing
    This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities. It’s a no-brainer that businesses are gaining maximum ROIs from influencer marketing, which is slated for growth. Guest Post by Taral Patel.
  • YMARKETINGMATTERS  |  SUNDAY, OCTOBER 18, 2015
    [Marketing] Video Marketing For Your Business
    This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. Video ads will bring your marketing efforts to the next level!
  • MINDJUMPERS  |  MONDAY, SEPTEMBER 24, 2012
    [Marketing] Integrated Marketing: Communicating One Big Idea
    Integrated Marketing is about communicating one big idea across several media channels with one voice in order to reinforce the brand’s core message and create a greater and seamless experience for the consumer. Today’s consumers lose interest very quickly as they are looking for something beyond the marketing message and ask themselves the question: “What’s in it for me?”.
  • WEBBIQUITY SMM  |  FRIDAY, JANUARY 7, 2011
    [Marketing] 2011 Social Media Marketing Trends
    Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. “Social is much bigger than marketing and PR. “Social is much bigger than marketing and PR.
  • THE SOCIAL MEDIA INCUBATOR  |  WEDNESDAY, APRIL 13, 2011
    [Marketing] Interruption Marketing vs. Permission Marketing
  • WEBBIQUITY SMM  |  TUESDAY, NOVEMBER 2, 2010
    [Marketing] Book Review: Social Media Marketing
    With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Minor quibbles aside, Social Media Marketing is an essential handbook for anyone involved in business social media, or anyone who manages those people.
  • WEBBIQUITY SMM  |  TUESDAY, AUGUST 12, 2014
    [Marketing] The Complete Guide to Google+ for B2B Marketing [Infographic]
    This is particularly so in marketing. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. This infographic below will have you on track to G+ B2B marketing success. About the author: Dave LJ is a financial expert who also studies and writes about social media’s use in business and marketing efforts. Google+ Social Media Marketing Dave Landry Google infographics
  • ADAM COHEN  |  TUESDAY, SEPTEMBER 28, 2010
    [Marketing] Micromarketing: Relationship Marketing Through Advocacy
    Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more. Some key thoughts that struck me while reading the book: - Greg is very adept at taking social media examples and talking about them in terms that “traditional&# marketers will understand. - Marketers need to keep those concepts in mind, since micromarketing doesn’t exists in a bubble. The Marketing Hot Seat (18).
  • SOCIALFISH  |  MONDAY, AUGUST 27, 2012
    [Marketing] Marketing in the Round
    The ascendancy of social media and the marketing department’s failure to make it a measurable revenue producer has only accented this problem. Many marketers are still trying to figure out where social belongs and how to measure it, while still managing traditional disciplines. You will learn: Tips to break down silos and better integrate across marketing functions. Ideas for incentives for your marketing team.
  • MINDJUMPERS  |  THURSDAY, AUGUST 12, 2010
    [Marketing] 5 Tips for E-mail Marketing Deliverability
    Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Five Digital Channels For Word of Mouth Marketing 5 Quick Tips: Take Your Corporate Blog to the Next Level » 5 Tips for E-mail Marketing Deliverability Posted by Marlene Friis Aug 12th, 2010 Tweet In our present society where the Internet has become one of our most important tools, many people seem to forget what we can actually achieve by utilizing e-mail marketing.
  • WAXING UNLYRICAL  |  MONDAY, APRIL 11, 2016
    [Marketing] Monday Roundup: Influencer Marketing
    If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. Next week will see the monthly #measurePR Twitter chat (April 14, 12-1 pm ET), where we’ll welcome four heavy-hitting influencers to talk about measuring influencer marketing and more. In the meantime, let’s see what they and several past #measurePR guests have had to say about influencer marketing in this week’s roundup.
  • WEBBIQUITY SMM  |  MONDAY, AUGUST 17, 2015
    [Marketing] How to Use Social Media for Event Marketing [Infographic]
    Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing. Growth in searches for “social media marketing” per Google Trends.
  • WAXING UNLYRICAL  |  WEDNESDAY, JUNE 24, 2015
    [Marketing] Words and Pictures – the Batman and Robin of Content Marketing
    But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. He’s president of a consultancy, Martin Waxman Communications , writes a monthly column for Marketing Magazine and is one of the hosts of the Inside PR podcast.
  • YMARKETINGMATTERS  |  SUNDAY, MAY 22, 2016
    [Marketing] Why Inbound Marketing Is So Important For Your Business
    Simply put, inbound marketing is creating and sharing useful, compelling and fanstastic content with potential and established clients. Traditional marketing is a one-way conversation – the marketer talking ‘at’ the potential customer. Inbound marketing is an invitation to an ongoing dialogue in which you can communicate with your customers in both a professional and congenial fashion. Now that’s marketing people can get involved with.
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