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  • YMARKETINGMATTERS  |  FRIDAY, AUGUST 24, 2012
    [Marketing] The Social Media Marketing Cheat Sheet
    My latest post on Web Marketing Today : The Social Media Marketing Cheat Sheet. Many small business owners ask me for a plan before starting up on social media marketing. This article describes what I do before I start any social media marketing presence with a client. Marketing Social Media Marketing integrated marketing marketing for small business marketing strategy social media Social Media Management social media marketing plan social media marketing program Tip
  • FREELANCE SOCIAL MEDIA  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketing] Google Goggles Marketing Experiment
    Google Goggles Marketing Experiment. Marketing Mobile Google Goggles has teamed up with five companies to test using Goggles as a way to further engage customers. More information on the experiment can be found here: [link]. This content from: Freelance Social Media. ShareThis.
  • FREELANCE SOCIAL MEDIA  |  WEDNESDAY, NOVEMBER 17, 2010
    [Marketing] Google Goggles Marketing Experiment
    Google Goggles Marketing Experiment. Marketing Mobile Google Goggles has teamed up with five companies to test using Goggles as a way to further engage customers. More information on the experiment can be found here: [link]. This content from: Freelance Social Media. ShareThis.
  • CODY WARD  |  MONDAY, FEBRUARY 17, 2014
    [Marketing] 9 Steps to Digital Marketing Greatness [Infographic]
    The post 9 Steps to Digital Marketing Greatness [Infographic] appeared first on Puzzle Marketer. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence.
  • AKAMAI MARKETING  |  THURSDAY, MARCH 14, 2013
    [Marketing] The Viral Marketing Virus
    Content social media YouTube content marketing viral video youtubeWe've Moved! Please Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [Marketing] 11 B2B Marketing Predictions for 2011
    Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Then we can really change the dynamic from marketing as a cost center to marketing as a profit center!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 29, 2012
    [Marketing] Changes in B2B Marketing — Mad Marketing TV Ep 13
    Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers. Jeff and Paul also address the Facebook IPO and the opportunities Facebook provides for marketers. Marketing needs to be more Adaptive!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [Marketing] Creating Engagement in B2B Marketing
    You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Years ago on this blog I remember saying “measuring engagement is hard since there is no one button you can push as a marketer to measure it&#. Related posts: B2B Marketing Content: Lure or Lasso? A recent Cone Inc.’s
  • PWB MARKETING BLOG  |  MONDAY, AUGUST 8, 2011
    [Marketing] B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?
    From the top B2B marketing metrics to the most effective demand generation tactics, MarketingSherpa put together a great infographic they shared at the B2B Summit 2011. MarketingSherpa’s B2B infographic was based on data from their 2012 B2B Marketing Benchmark Study to be released later this year. In our experience, marketing programs are most effective when they’re integrated. Is your blogging strategy consistent with your offline marketing message?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, AUGUST 26, 2014
    [Marketing] 7 Skills New Marketers Need to Succeed
    Checkout Formstack ’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital marketers prioritize their goals. You might be surprised by which marketing skills are worth developing. Innovation Marketing Personal Branding The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype?
  • WAXING UNLYRICAL  |  TUESDAY, MAY 15, 2012
    [Marketing] Marketing in the Round with Gini Dietrich
    But one of the reasons I was really excited to be going was that I’d be able to catch up with Gini Dietrich , who has become a dear friend of mine even though we only met IRL a year ago… and get a (free) copy of the book she’s co-authored with Geoff Livingston , Marketing in the Round. And it has smart, practical advice, and tons of charts and worksheets to get you started on “marketing in the round.” Marketing in the Round with Gini Dietrich.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 27, 2016
    [Marketing] 3 Tips for Using Social Media for B2B Marketing
    Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Here are three tips for using social media more effectively in your B2B marketing. It will be much easier for someone to quickly learn the ins and outs of your business or market than to understand how to find success using social media.
  • IDACONCPTS  |  THURSDAY, MARCH 10, 2011
    [Marketing] Unique Unconventional Marketing Nuggets
    Guerrilla marketing ideas are known for their creativity, humor and effectiveness in promoting a concept, product or business. Here are some great marketing ideas to use for your business. Every single day of the year can be a perfect way of engaging in unconventional marketing, using a bizarre holiday calendar. If you have the budget for unconventional marketing, get branded items for the contest such as t-shirts, caps, stationery and other items.
  • YMARKETINGMATTERS  |  SUNDAY, OCTOBER 18, 2015
    [Marketing] Video Marketing For Your Business
    This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. However, views have become a less important indicator to marketers and advertisers in recent years.
  • IDACONCPTS  |  SATURDAY, OCTOBER 27, 2012
    [Marketing] Retain Your Consumer Market
    Here are a few things to consider about retaining your consumer market. When it comes to market, it is important to make sure that you use relevant ads. Using advanced marketing tools like Phorm, can help you accomplish this while taking your marketing efforts to the next level. However, if you’ll take the time to keep the customers you’ve already got, your business will be successful in almost any market.
  • MINDJUMPERS  |  WEDNESDAY, MARCH 7, 2012
    [Marketing] Editorial Planning for Facebook Marketing
    We have all heard that “Content is King” According to a 2011 study by the Content Marketing Institute , content marketing is one of the top growing fields with an increasing number of marketers relying on content strategy for overall success. Tweet.
  • IDACONCPTS  |  WEDNESDAY, AUGUST 4, 2010
    [Marketing] How LinkedIn Does Email Marketing
    Here’s the email that LinkedIn sent out on August 3rd, 2010: LinkedIn is following 2 of all of the 4 Steps to Get Started on Email Marketing and creating a great call of action. Even though LinkedIn does not make use of Steps 3 and 4 of the 4 Steps to Get Started on Email Marketing , it does make a big effort to truly reinforce the value of its gift by providing a simple and easy to understand receipt via email.
  • MINDJUMPERS  |  THURSDAY, SEPTEMBER 30, 2010
    [Marketing] Facebook Marketing Drive Sales | Mindjumpers
    They also express how the marketing efforts on Facebook will make their fan base grow. The video of course tells you all the glorified advantages of using Facebook as a marketing platform, but is worth taking a look at. Similar Posts: Social Media Marketing Policies and Education: The Employee Perspective Building Online Brands: The Influence Sphere of Brand Communities Facebook Changes Their Pages – What Does It Mean For Your Marketing Potentials?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 2, 2011
    [Marketing] The Marketing Technologist: Time has Come!
    Said differently, I think they are looking for Marketing Technologists! This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker. To fully reap the benefits of this Golden Age, marketing must officially take ownership of its technology platforms and strategies.
  • THE SOCIAL MEDIA INCUBATOR  |  WEDNESDAY, APRIL 13, 2011
    [Marketing] Interruption Marketing vs. Permission Marketing
  • WAXING UNLYRICAL  |  WEDNESDAY, DECEMBER 4, 2013
    [Marketing] Boosting your Seasonal Marketing with Pinterest
    By now your seasonal marketing campaign should be well under way. And even though you’ve placed your media buy and have your media relations program in gear, are you still looking for that extra edge to your marketing efforts? Especially if women are your target market, Pinterest is an invaluable tool to add to your marketing toolkit. Below you’ll find three ways to boost your seasonal marketing with Pinterest. Guest Post by Alicia Lawrence.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, MARCH 6, 2013
    [Marketing] Why Pull Marketing Works
    There are two ways that small businesses go about marketing online. Push Marketing is when you push yourself in front of your prospects and offer them a come-on or a sales pitch. Many companies have used this type of marketing for many years. Most marketing in the 20th century falls into the category of Push Marketing. Television advertising is Push Marketing. are all forms of Push Marketing. It’s not a good model for online marketing.
  • SHERRILYNNE STARKIE  |  SATURDAY, MARCH 2, 2013
    [Marketing] The Oscars: content marketing success
    And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. Headline Marketing public relations Social Media Academy Award Ben Affleck Content marketing Facebook Oscar TwitterThe Academy Awards 2013 have come and gone.
  • WEBBIQUITY SMM  |  MONDAY, DECEMBER 16, 2013
    [Marketing] 12 (of the) Best Content Marketing Infographics of 2013
    Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? What are some of the best tools and resources to help marketers create compelling infographics? Infographics About Content Marketing. Infographic: How to make your online content more interesting by leaderswest Digital Marketing Journal. Pam is a content marketing rockstar.
  • MINDJUMPERS  |  TUESDAY, MAY 3, 2011
    [Marketing] How To Use Facebook For Marketing
    Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. Use some of Facebook’s targeting capabilities such as Ads or Sponsored Stories as a marketing tool.
  • THE REALTIME REPORT  |  SUNDAY, OCTOBER 30, 2016
    [Marketing] Give Your Campaign Video Marketing Boost
    Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm. One of the reasons why video marketing is such a successful medium is that it taps into our need for immediacy.
  • SOCIALFISH  |  TUESDAY, JANUARY 3, 2017
    [Marketing] The Importance of Marketing Diversification
    This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. Email followed and allowed marketers to reach their audience immediately, quickly providing relevant information to capitalize on behavior. As marketers, we have redefined how we collect data on our respective audiences, but it often seems that our marketing approach has not adjusted accordingly.
  • SOCIALFISH  |  MONDAY, MARCH 17, 2014
    [Marketing] Pinterest Marketing for B2Bs
    Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. The more visual appeal, the better, especially in the world of B2B marketing. Last month, Tailwind, a Pinterest analytics and marketing suite announce the release of a new product – Discover.
  • IDACONCPTS  |  TUESDAY, SEPTEMBER 2, 2014
    [Marketing] Online Marketing 101 for Entrepreneurs
    Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media. Business & Marketing entrepreneurs entrepreneurship Online Marketing When you’re a struggling entrepreneur, your business takes over your world as you try to boost your brand and broaden your customer base.
  • SOCIAL MEDIA NETWORK MARKETING  |  TUESDAY, MAY 5, 2009
    [Marketing] Digital Marketing
    Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet.
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 27, 2018
    [Marketing] 19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing
    Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Here are 19 stats and facts about Twitter, LinkedIn, and Instagram, plus six key takeaways to help you create a more effective social marketing plan. Eight Instagram Marketing Stats. Marketing Profs ).
  • AKAMAI MARKETING  |  THURSDAY, MARCH 14, 2013
    [Marketing] The Viral Marketing Virus
    But if you’re really committed to creating a viral video marketing campaign: Creating viral content is this easy. Song writers, ad professionals, photographers, marketers, movie makers, writers, videographers, graphic designers. So go forth, my marketing compadres. Content social media YouTube content marketing viral video youtube Tweet Listen up: Going viral is a benefit to creating great content, not the goal.
  • PAM MOORE  |  SUNDAY, DECEMBER 11, 2016
    [Marketing] 2017 Content Marketing Editorial Calendar Template and Tutorial
    If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. If you are interested in how you can best prepare your content marketing for success then you have landed on the right blog post and podcast today. 2017 content marketing statistics. 2017 content marketing predictions. Why you need a content marketing content calendar. Content Marketing Institute).
  • ARI HERZOG  |  FRIDAY, JUNE 4, 2010
    [Marketing] Marketing To Your Audience
    Market to your fans and they will love you. Share pictures and videos, if even to say hi, and they will come out en masse. -- Thank you for reading Marketing To Your Audience at AriWriter. Related posts: Learning Online Marketing from McDonald’s and Coca-Cola. Marketing Paper Towels: TV vs YouTube. Marketing Green Fashion Sexily Online. Tags: Satisfying Saturday culture marketing newmedia
  • THE SOCIAL MEDIA INCUBATOR  |  MONDAY, NOVEMBER 25, 2013
    [Marketing] 10 Simple Truths About Business Marketing Today
    In today’s fast-paced business climate that integrates online marketing and traditional marketing methods, businesses need to think outside the box about how to attract and acquire new customers. Here are 10 simple truths about marketing for businesses today: Talking with your customers and not at them will get you a lot further. A blog is still the one indispensable online marketing tool that will get you more search engine exposure than almost any other tool.
  • DIRECT MARKETING OBSERVATIONS  |  THURSDAY, FEBRUARY 21, 2013
    [Marketing] Social Media Marketing Wins…and Fails
    Here’s a great infographic surreptitiously attached to an MBA in marketing lead gen site. social media social media infographics Social Media marketingBe that as it may on the interwebz, this inforgraphic nonetheless, is not bad.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 2, 2014
    [Marketing] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. And although digital is taking an increasing share of marketing budgets, the move to online is paradoxically making some old-school tactics even more valuable. Target Marketing ).
  • WEBBIQUITY SMM  |  MONDAY, MAY 16, 2011
    [Marketing] B2B Marketing Stats from HubSpot’s Marketing Data Box
    HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?
  • THE REALTIME REPORT  |  SATURDAY, JUNE 30, 2018
    [Marketing] Why Specialized Markets Succeed
    Why Specialized Markets Succeed. This makes perfect sense; ecommerce giants have bigger marketing budgets, high sales volumes and legions of loyal customers. Thriving in a niche market entails taking advantage of the fact that sometimes customers have specific needs unmet by stores and brands currently available. How can niche companies disrupt certain segments of markets to carve out a space for themselves in a crowded ecosystem?
  • THE REALTIME REPORT  |  MONDAY, JUNE 4, 2018
    [Marketing] Why Specialized Markets Succeed
    Why Specialized Markets Succeed. This makes perfect sense; ecommerce giants have bigger marketing budgets, high sales volumes and legions of loyal customers. Thriving in a niche market entails taking advantage of the fact that sometimes customers have specific needs unmet by stores and brands currently available. How can niche companies disrupt certain segments of markets to carve out a space for themselves in a crowded ecosystem?
  • SOCIAL MEDIA NETWORK MARKETING  |  TUESDAY, JULY 14, 2009
    [Marketing] Direct Marketing
    Direct marketing is a form of marketing most commonly done via leaflets, brochures, letters, catalogs, or print or digital ads mailed, emailed, or distributed directly to current and potential consumers. The direct marketing process should also include database management, telecommunications, and digital media access. Marketers should take full advantage of the technological advancements made to enhance direct marketing outreach
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, JUNE 14, 2012
    [Marketing] Do You Have An Online Marketing Strategy?
    Many small business owners don’t have the budget or the resources to manage their own online marketing strategy. But the importance of such a strategy is something that I like to stress because we are fast approaching a time when having no online marketing strategy at all is sure suicide for your business. There is more than one way of course to approach online marketing. There is no such thing as a cookie-cutter marketing plan.
  • SOCIALFISH  |  MONDAY, NOVEMBER 8, 2010
    [Marketing] Association Social Media Marketing
    Social Media Marketing for the National Bicycle Tour Directors Association (NBTDA). Tags: Implementation Presentations associations social media 101 social media marketing Found a really nice 101 slide deck created for the National Bicycle Tour Directors Association. Take a look and see what you think. We expect you to be ticking off at least some of the boxes on this one (it’s ok if you’re not quite doing some of the end stuff yet). Otherwise, go get on it.
  • CODY WARD  |  WEDNESDAY, JANUARY 8, 2014
    [Marketing] The 2014 Digital Marketing Ecosystem
    For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. That’s not to say that marketers are less educated or qualified, it’s just that they have become over specialized and often don’t pull back to see the larger picture. Does the CRM or Marketing Automation tool host landing pages?
  • WEBBIQUITY SMM  |  TUESDAY, JANUARY 19, 2016
    [Marketing] 47 Superb Social Media Marketing Stats and Facts
    Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow. 80% of marketers use these as primary success metric; 56% base social success on website traffic.
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 15, 2016
    [Marketing] 16 Enigmatic Business Blogging and Other Marketing Stats
    As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Another apparent contradiction is much more fundamental: does marketing have value? 62% of B2B technology companies use a blog to market their products.
  • WAXING UNLYRICAL  |  WEDNESDAY, MAY 25, 2011
    [Marketing] Tradition or Fear: Which Drives Your Marketing?
    Both are pretty powerful motivators, but both are poor reasons for making marketing decisions. Last year I sat down with a small business client to take a look at their existing marketing plan, with an eye toward helping them jump into the world of social media. Their marketing budget was very lean, but one line item in particular gave me the jitters. Are fear and tradition crippling your business and marketing decisions? Guest post by Ken Mueller. Tradition and Fear.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, JUNE 26, 2012
    [Marketing] Is Video Marketing Really Profitable?
    Marketing Pilgrim has an interesting take on video marketing. Either enter the video marketing arena and make an honest go of it or risk losing business to the competition. Video marketing is not a necessity. I wouldn’t recommend it for every client, but videos are powerful marketing tools. What are your thoughts on video marketing ? Video Marketing small business
  • WEBBIQUITY SMM  |  MONDAY, DECEMBER 9, 2013
    [Marketing] Content Marketing Week Starts Tomorrow!
    Is there any question content marketing has taken off? As noted in the last post here , nearly two-thirds of marketing executives plan to increase budget allocations for content marketing in 2014, while just 2% plan to cut spending in this area. With that in mind, we at the Webbiquity blog propose Content Marketing Week—a week dedicated to promulgating best practices, research, guidance and wisdom in general starting tomorrow. Want to be part of Content Marketing Week?
  • SMALL BUSINESS MAVERICKS  |  SUNDAY, MAY 29, 2011
    [Marketing] Tips For Facebook Marketing
    All Facebook shares these tips for effective marketing and public relations through Facebook: Post your best content on Thursday because that is the day it is most likely to get read. Since Facebook is one of the leading sites for driving traffic to 21 of the top news agency websites, make good use of it in your social media marketing.
  • YMARKETINGMATTERS  |  SUNDAY, FEBRUARY 28, 2016
    [Marketing] 5 Social Media & Digital Marketing “Must Haves” for 2016
    With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure. Businesses have no choice but to seriously adopt and add social media as a strong marketing channel to gain exposure exponentially.
  • CODY WARD  |  THURSDAY, JULY 26, 2012
    [Marketing] Marketing Automation, Set It and Forget It
    This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel. If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation.
  • MINDJUMPERS  |  FRIDAY, NOVEMBER 30, 2012
    [Marketing] Content Marketing: Hunting The Visual Gold [Infographic]
    This is a truth most marketers have already realised. The five pillars of visual marketing. In our daily work with content marketing, we focus on how to create content that fits the context. But it also conveys one overall truth about content marketing you need to understand to fully benefit from the potential of social networks: “All visual content falls short if it serves no purpose. Are you already turning your content marketing into visual gold?
  • UNSPOKEN  |  WEDNESDAY, APRIL 1, 2015
    [Marketing] Simple and Efficient Marketing
    This seems like a no-brainer, but you’d be surprised how many aimless marketing campaigns exist. If you market to sporting goods stores, you may find success. If you market specifically to fly fishing boutiques or online retailers, however, you’ve cut right to the chase and let the right people know about your product. The right way to approach marketing depends on who you are and what you do. Social Media Marketing: You’re Doing It Wrong.
  • MINDJUMPERS  |  THURSDAY, JUNE 14, 2012
    [Marketing] A Guide to Marketing on Tumblr
    As with any other social platform attended for marketing, you should set up a strategy for your brand’s use of a Tumblr blog. Best Practise Cases Community Management Marketing & Communication Social Media Social Network Tips Blogging Branding marketing on Tumblr Tumblr for brandsTweet Have you established a brand presence on the blogging platform Tumblr ?
  • YMARKETINGMATTERS  |  SUNDAY, MAY 22, 2016
    [Marketing] Why Inbound Marketing Is So Important For Your Business
    Simply put, inbound marketing is creating and sharing useful, compelling and fanstastic content with potential and established clients. Traditional marketing is a one-way conversation – the marketer talking ‘at’ the potential customer. Inbound marketing is an invitation to an ongoing dialogue in which you can communicate with your customers in both a professional and congenial fashion. Now that’s marketing people can get involved with.
  • WEBBIQUITY SMM  |  MONDAY, JANUARY 17, 2011
    [Marketing] Best Social Media Stats, Facts and Marketing Research of 2010
    For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? B2B Marketing and Social Media.
  • FREELANCE SOCIAL MEDIA  |  THURSDAY, JULY 8, 2010
    [Marketing] Marketing Beyond Traditional Means
    Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Marketing Beyond Traditional Means by Justin on July 8, 2010 My post last week talked about Topeka Subways new Foursquare campaign. If you aren’t familiar with how to use Foursquare to market your business, we posted a quick tutorial here. Mr. Russell feels that they were “behind the times” in the marketing world and needed to advance beyond the “traditional means”.
  • AGGREGAGE  |  TUESDAY, FEBRUARY 10, 2015
    [Marketing] Why B2B Marketers are Flocking to Native Advertising in 2015
    The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising. Content marketing spending by B2B marketers is increasing in 2015. We’ve been reading many of the same stats as most B2B Marketers that compare banner ads versus native ads: Native ads are outperforming banners.
  • PAMORAMA  |  SUNDAY, MAY 19, 2013
    [Marketing] 7 Facebook Marketing Case Studies
    Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. Facebook Marketing Social Media Social Media Marketing Case study
  • IDACONCPTS  |  SATURDAY, MARCH 7, 2015
    [Marketing] Three Ways To Enhance Your Marketing Campaign
    As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. To ensure that your marketing campaign is optimized to achieve tangible results, be sure that you’re implementing these three simple strategies. One of the greatest things you can do to enhance your marketing campaign is to connect with leaders in your industry. Keep Offline Marketing In Mind.
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 11, 2014
    [Marketing] 11 Thought-Provoking Guides to Content Marketing for 2014
    A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques. The burst of content marketing content (pardon the repetition) produced some interesting results in terms of traffic.
  • MINDJUMPERS  |  WEDNESDAY, APRIL 4, 2012
    [Marketing] 2012 Social Media Marketing Industry Report
    Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses.
  • THE MARKETING BLOG  |  MONDAY, OCTOBER 1, 2007
    [Marketing] Cool Presentations on Marketing
    36 am Cool Presentations on Marketing Jump to Comments I’ve been going through some nice SlideShare presentations on evolving subjects of Viral Marketing, WOM & Social Media Marketing. Marketing 2.0 Word of Mouth Marketing Viral Strategies & Buzz Marketing Share this: StumbleUpon Digg Reddit Leave a Comment Filed under Presentations Leave a Reply Click here to cancel reply.
  • WEBBIQUITY SMM  |  WEDNESDAY, JANUARY 2, 2013
    [Marketing] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What do buyers really want from social media marketers? Marketing Charts ).
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, APRIL 27, 2011
    [Marketing] The Perfect Website For Off-Line Marketing
    Unloads Delicious » The Perfect Website For Off-Line Marketing Ever wonder how you can use online sources for off-line marketing? Any way you look at it, Meetup is a great way to use the Internet for your off-line marketing efforts. One Response to “The Perfect Website For Off-Line Marketing&# Caroline Melberg says: April 28, 2011 at 12:35 am The Perfect Website For Off-Line Marketing – Ever wonder how you can use online sources for off-line marketing?
  • WEBBIQUITY SMM  |  THURSDAY, NOVEMBER 30, 2017
    [Marketing] Five Situations Where Marketers Should NOT Use Automation
    The success of any marketing effort hinges on the accuracy and clarity of your buyer personas. It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. Lesson: Say yes to automation that backs your marketing campaigns in line with your buyer personas. ” Marketers save time and enjoy the illusion of accomplishment. Guest post by Godwin Adoga.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 18, 2012
    [Marketing] CMOs: Shedding light on marketing performance
    But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint. Quarterly and annual reviews provide some idea of how the money is being spent, and frequency, reach, target rating points, media impressions and clip counting are among the longstanding measures of marketing effectiveness.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, JANUARY 5, 2010
    [Marketing] Best Internet Marketing Posts of 2009
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Google , Industry News , Internet , Interviews , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design > Best Internet Marketing Posts of 2009 Best Internet Marketing Posts of 2009 by Tamar Weinberg on January 5, 2010 Share It’s my birthday!
  • FREELANCE SOCIAL MEDIA  |  FRIDAY, OCTOBER 31, 2008
    [Marketing] Marketing Budgets and the Economy
    Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Marketing Budgets and the Economy by cinta5 on October 31, 2008 According to survey results released by eMetrics, the majority of marketing budgets are not seeing a cut due to the economy. 60% of respondents said their marketing budgets haven’t changed. of marketers say interest in web analytics from senior management in the past 6 months has increased.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 14, 2012
    [Marketing] Why Digital Marketers Need to Get More Personal
    As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. But personalization isn’t just marketing hype. Posted in behavioral targeting Personalization.
  • WEBBIQUITY SMM  |  MONDAY, JULY 1, 2013
    [Marketing] 5 Top Online Marketing Trends for the Rest of 2013
    Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected.
  • TECHIPEDIA: TAMAR WEINBERG  |  THURSDAY, APRIL 8, 2010
    [Marketing] 7 Truths About Social Media Marketing
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy. We should still tackle some realities about social media marketing before you get too excited about its potential.
  • SOCIALFISH  |  THURSDAY, OCTOBER 13, 2016
    [Marketing] Move Up the Ladder of Relationship Marketing
    By Alex Mastrianni, Marketing Team Lead at Informz. When it comes to relationship marketing, what rung of the ladder is your association currently at? Relationship marketing isn’t just about having information about your audience: it’s about leveraging what you know to make real connections. If your organization is looking to challenge its position on the ladder, join us for How to Move Up the Ladder of Relationship Marketing on Wednesday, October 26 from 2:00pm – 3:00pm EDT.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, JUNE 1, 2012
    [Marketing] Do You Have An Online Marketing Strategy?
    Before you start marketing yourself online, you should develop your online marketing strategy. The first step to developing an online marketing strategy is to assess your current state of online marketing. At a minimum , your online marketing strategy should address the following concerns: Website design and development – Does your website have issues? You’ve got to include a search engine marketing strategy in your marketing plan.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MAY 6, 2010
    [Marketing] 1:1 Social Advertising in B2B Marketing
    Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Tim Kassouf the Director of Marketing at G.1440 wanted to get in front of me to tell me about his interactive firm. This is the kind of innovative techniques marketers and agencies will need to be honing over the next few years. Tags: Advertising Facebook Interactive Marketing Lead Generation Pay Per Click Social Media
  • SHERRILYNNE STARKIE  |  SATURDAY, NOVEMBER 2, 2013
    [Marketing] The FT: content marketing lessons
    The lessons for content marketers, and struggling news organizations in particular, are clear. Featured Headline Media Content marketing Financial Times Newspaper Press Gazette Newspapers struggling to find an online model that pays the bills might find a little light at the end of the tunnel, if they look towards The Financial Times (The FT).
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 27, 2011
    [Marketing] What Moneyball Teaches Digital Marketers About Winning
    Hindered by a small market budget, Beane embraced alternative statistics, or what marketers might call “KPIs”, to find undervalued players. The parallels between the almost ten year old book and the experience of marketing in today’s digital world didn’t escape me. Now more than ever marketers are asked to achieve increased performance (usually this quarter), prove ROI, and demonstrate how a throng of marketing activities generate sales.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, JULY 25, 2011
    [Marketing] Is E-mail Marketing Really A Panacea?
    For years we’ve been listening to online marketing experts talk about how e-mail marketing is the most effective marketing online. That means the cost of direct mail marketing is getting to be out of reach for a lot of businesses. But you can often get great results – in many cases, better results – from e-mail marketing than you can from direct mail marketing. These include: E-mail marketing is less expensive.
  • MINDJUMPERS  |  WEDNESDAY, JANUARY 9, 2013
    [Marketing] Facebook Poke vs. Snapchat: New Marketing Channels?
    Ice cream retailer 16 Handles is one of the first brands to embrace this new marketing channel. Integrated Marketing: Communicating One Big Idea. Report: How Social Marketing Works for Retail Brands [Report]. App Best Practise Cases Content Marketing Engagement Facebook Marketing & Communication Social Media 16Handles Coupons Delta Lingerie DigitalBuzz Facebook Poke Snapchat solomoFirst we saw the uprising of Snapchat. Now Facebook introduces Facebook Poke.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 30, 2014
    [Marketing] 22 Noteworthy Content Marketing Guides and Tips
    Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? by The Marketing Nut. ** 5 STARS.
  • WEBBIQUITY SMM  |  WEDNESDAY, DECEMBER 1, 2010
    [Marketing] 2011 B2B Marketing Trends
    MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Perhaps more of these marketers should seek professional outside help in these areas.
  • CODY WARD  |  FRIDAY, APRIL 27, 2012
    [Marketing] Friday Marketing Picture Puzzle – #7913
    For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. Click here to go to our marketing puzzles answers page. Related posts: Can You Solve this Digital Marketing Puzzle? - #1950 Can You Solve this Digital Marketing Puzzle? - #3776 Digital Marketing Puzzle - #8889. Marketing Puzzles analytics bounce rate
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, AUGUST 6, 2014
    [Marketing] Are Marketing Channels Irrelevant?
    Marketing channels are so much a part of business that the question “ Have marketing channels become irrelevant? ” seems a bit threatening to those of us who are marketing for a living. But when Paige O’Neill asks the question on Marketing Pilgrim, she is making a point: “I’d like you to think about how your marketing strategy might change if you thought less about channels and more about the overall customer experience you’re delivering.”
  • WAXING UNLYRICAL  |  WEDNESDAY, MARCH 4, 2015
    [Marketing] Give Your Content Marketing a Human Face
    Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Yes, effective content marketing will aid your company in search engine optimization, support inbound marketing, and generate more sales leads, but marketing support is just the tip of the iceberg. Content marketing and becoming human. It’s not just marketing.
  • WEBBIQUITY SMM  |  TUESDAY, MAY 24, 2016
    [Marketing] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
    What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The genesis for the presentation was the research done a few months ago in conjunction with Tony Karrer , asking the expert B2B blogging contributors to the B2B Marketing Zone one simple question as shown to the right.
  • UNSPOKEN  |  THURSDAY, DECEMBER 6, 2012
    [Marketing] Holiday Marketing Tips for Small Businesses
    It only makes sense that businesses should try to make the most of social media as well as other marketing tactics during the holidays. Let’s explore some types of internet marketing that retailers can use during the holidays: · Email. Email marketing is far and away one of the most common ways that retailers promote sales and specials during the holidays. An email marketing company can help guide you in the right direction. ·
  • WEBBIQUITY SMM  |  TUESDAY, APRIL 23, 2013
    [Marketing] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Content Marketing Guides, Tips and Tactics.
  • PAMORAMA  |  SATURDAY, NOVEMBER 30, 2013
    [Marketing] 7 Steps to Successful Content Marketing [Infographic]
    Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. It is the opposite of interruption marketing, also known as outbound marketing , a traditional method of product promotion which interrupts a person’s flow of activity to grab their attention and tell them about what they should buy.
  • YMARKETINGMATTERS  |  FRIDAY, JANUARY 10, 2014
    [Marketing] Best Tips for Successful Social Media and Digital Marketing in 2014
    Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below.
  • YMARKETINGMATTERS  |  FRIDAY, NOVEMBER 1, 2013
    [Marketing] What Grandma Can Teach You About Social Media Marketing
    Even though your grandma might not be savvy on the newest Facebook and Twitter trends, she can still teach you a lot about social media marketing. Electronics are truly the go-to when it comes to marketing yourself or your small business and it can be easy to dwell on the numbers you’re trying to reach, while forgetting about the actual people that you are marketing to. .
  • PAMORAMA  |  FRIDAY, JANUARY 20, 2012
    [Marketing] Timing Your Social Media Marketing
    Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. It offers valuable insights for marketers who are trying to fine-tune their social outreach efforts. Argyle Social produced this great infographic which distills the content from the webinar into a visual representation everyone can understand: Facebook Infographic Marketing Slides Social Media Twitter
  • IDACONCPTS  |  THURSDAY, MARCH 28, 2013
    [Marketing] How to Choose a Marketing Agency
    Choosing a marketing agency can be difficult but if you base your decision on basic marketing principles then you can find the right company for your brand. Your agency needs to have expertise in your industry because it needs to understand your company’s place in your market. Evaluate their execution of the strategic plans as well, such as which methods of marketing did they use whether it is digital marketing, social media, or other alternative methods.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 9, 2010
    [Marketing] B2B Marketing: Trust + Community = ROI
    Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling.
  • SOCIALFISH  |  MONDAY, AUGUST 27, 2012
    [Marketing] Marketing in the Round
    The ascendancy of social media and the marketing department’s failure to make it a measurable revenue producer has only accented this problem. Many marketers are still trying to figure out where social belongs and how to measure it, while still managing traditional disciplines. You will learn: Tips to break down silos and better integrate across marketing functions. Ideas for incentives for your marketing team.
  • PAMORAMA  |  SATURDAY, JUNE 9, 2012
    [Marketing] Using Instagram for Marketing
    Advertising Branding Instagram Marketing Social Media Social media marketingInstagram is a free iOS and Android photo sharing app launched in October 2010. It allows users to take a photo, apply a digital filter to it, and then share it on a variety of social networking services, including Instagram’s own. Instagram’s distinctive feature is its photo filter, a digital layer that gives snapshots the appearance of [.].
  • PAMORAMA  |  SATURDAY, FEBRUARY 8, 2014
    [Marketing] Buyer Personas: The Keys to Content Marketing
    One of the basic tenets of marketing is to define your target customer. You need to learn about what your audience values, the problems they’re trying to solve, and where they are in their decision-making process in order to give them what they’re looking for and address their needs through content marketing. Developing buyer personas creates 3 primary advantages for marketers: They improve the return (ROI) on strategic marketing activities.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Marketing] 12 Secrets of the Human Brain to Use in Marketing
    Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective. Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation
  • WEBBIQUITY SMM  |  TUESDAY, JULY 7, 2015
    [Marketing] Seven Top Marketing Posts for 7-7
    Expert guidance on social media marketing and social PR to maximize brand visibility? Which advanced practices are most helpful for Twitter marketers? 10 Top Marketing Thought Leaders in Social Media (May 21). If you were asked to name the top thought leaders in marketing today–those you’d definitely advise others to follow on social media–who would be on your list? 19 More Outstanding Social Media Marketing Guides (January 13).
  • WEBBIQUITY SMM  |  TUESDAY, JULY 24, 2018
    [Marketing] Seven Key Categories of Social Media Marketing Tools
    Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Here are seven categories of tools that will help companies optimize social media marketing efforts as well as assisting with employee advocacy, customer services, and other business functions. Facebook Marketing Tools.
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