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  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, APRIL 17, 2012
    [Marketing] How to Create a Video Marketing Strategy for Your Business
    Surely, video marketing must be really expensive, time consuming, and technical? Even on a limited budget, if you plan well, maximize your resources and invest some creative energy it is possible to build a video marketing campaign that will take your business to the next level. There is no use investing the time and money in creating a video marketing strategy if you don’t know what you want at the end of it. Market your video. This is a guest post from Neil Davidson.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 27, 2016
    [Marketing] 3 Tips for Using Social Media for B2B Marketing
    Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Here are three tips for using social media more effectively in your B2B marketing. It will be much easier for someone to quickly learn the ins and outs of your business or market than to understand how to find success using social media.
  • WEBBIQUITY SMM  |  TUESDAY, APRIL 12, 2016
    [Marketing] Content Marketing Strategy? Think Like A Reporter
    Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy.
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Marketing] Marketers Everywhere: Stop Marketing Your Brand
    The key takeaway from this example of great outreach marketing is that no matter who you’re marketing to, it’s crucial to always remind yourself that you are simply a human marketing to another human. The most effective way to do this is to market an authentic experience—not your brand. Self-serving content, billboard style tweets and “hey look at how cool my brand is” Facebook posts do not market an experience that can connect with consumers.
  • PUZZLE MARKETER  |  FRIDAY, MAY 4, 2012
    [Marketing] Digital Marketing Puzzle – #8889
    For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. Click here to go to our marketing puzzles answers page. Cody Ward Receives Certification in Inbound Marketing Friday Marketing Picture Puzzle - #7913. Marketing Puzzles link building marketing puzzle search engine optimization seo
  • VISUALLY SM  |  THURSDAY, SEPTEMBER 10, 2015
    [Marketing] 200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)
    In the universe of content marketing, few events rival Content Marketing World currently happening Sept. Ardath Albee, Marketing Interactions, Inc. David Brown, Meredith Xcelerated Marketing. Heidi Cohen, Actionable Marketing Guide. Sydni Craig-Hart, Smart Simple Marketing. Stoney deGeyter, Pole Position Marketing. Joakim Ditlev, Congtent Marketing DK. Matt Heinz, Heinz Marketing. Peter Loibl, Content Marketing Institute.
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 15, 2016
    [Marketing] 16 Enigmatic Business Blogging and Other Marketing Stats
    As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Another apparent contradiction is much more fundamental: does marketing have value? 62% of B2B technology companies use a blog to market their products.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 19, 2010
    [Marketing] The 4 C’s of B2B Marketing
    We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products.
  • PAMORAMA  |  SATURDAY, JUNE 1, 2013
    [Marketing] Social Media is Key to B2B Content Marketing [Report]
    91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. A recent study conducted by the Content Marketing Institute and Marketing Profs confirms that content marketing remains a top priority for B2B marketers, with the vast majority leveraging the practice as part of their marketing strategy.
  • VISUALLY SM  |  THURSDAY, JANUARY 29, 2015
    [Marketing] Introduction To Real-Time Content Marketing
    The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” ” In the new world of real-time information-sharing, there are many new concepts that businesses must embrace in order to be successful in their Internet marketing efforts.
  • TWIST IMAGE  |  SATURDAY, MARCH 31, 2012
    [Marketing] Horizontal Marketing
    Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. When a business claims to be moving in the direction of becoming a social business, the brands that fail are the ones that have a social media department within another department (usually marketing and/or communications) and their work is predicated on things like campaigns currently in market or individual initiatives.
  • PWB MARKETING BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Marketing] Content Calendar for Content Marketing
    As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. Metrics for content marketing, are key to understanding campaign performance! With content marketing, I like to be able to see what motivates a action, whether that is an email, phone call or a spike in traffic on the site. Analytics Marketing content calendar content management
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [Marketing] 11 B2B Marketing Predictions for 2011
    Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Then we can really change the dynamic from marketing as a cost center to marketing as a profit center!
  • DAVE FLEET  |  SATURDAY, MARCH 1, 2014
    [Marketing] Marketing, community, support or all of the above?
    Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. While public relations practitioners were early out of the blocks on social, the last few years have seen a shift of budgets towards marketing organizations, and money talks – their role has become increasingly prevalent in social for many companies. Marketing, community or both? Tweet.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, AUGUST 2, 2011
    [Marketing] 17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools
    He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Adam Singer is a digital marketer and blogger at The Future Buzz. Kristi Hines is a freelance writer and marketing consultant.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, AUGUST 14, 2012
    [Marketing] The Use of Animation in Digital Marketing
    Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. In this blog post, I am going to highlight a few of the big companies using animation in their digital marketing and how animation can be a highly effective method of getting key messages across to target audiences.
  • PAMORAMA  |  SATURDAY, FEBRUARY 8, 2014
    [Marketing] Buyer Personas: The Keys to Content Marketing
    One of the basic tenets of marketing is to define your target customer. You need to learn about what your audience values, the problems they’re trying to solve, and where they are in their decision-making process in order to give them what they’re looking for and address their needs through content marketing. Developing buyer personas creates 3 primary advantages for marketers: They improve the return (ROI) on strategic marketing activities.
  • PAMORAMA  |  SUNDAY, JUNE 16, 2013
    [Marketing] A Beginners Guide to Content Marketing [Plus Infographic]
    Content marketing has changed the way consumers research and buy your products. In the traditional sales funnel , consumers begin with a set of potential brands and methodically reduce them to make a purchase decision: McKinsey points out that today’s consumer decision-making process is circular : There are 4 key phases in which marketers can either succeed or fail when a consumer has been triggered to buy something: Initial consideration (thinking about known brands).
  • PAMORAMA  |  SUNDAY, JUNE 30, 2013
    [Marketing] The Top Benefits of Social Media Marketing [Infographic]
    89% of marketers say that social media generates more business exposure. There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales. Social Media Examiner recently released its 2013 Social Media Marketing Industry Report, which set out to uncover the “who, what, where, when, and why” of social media marketing.
  • WEBBIQUITY SMM  |  TUESDAY, JULY 14, 2015
    [Marketing] 31 Sensational Social Media Marketing and PR Stats and Facts
    Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing.
  • PAMORAMA  |  SATURDAY, MAY 16, 2015
    [Marketing] 15 Fantastic Books on Social Media Marketing
    Do you want to learn more about social media marketing? New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1. Social Media Marketing Branding Content marketing Social media marketing
  • YMARKETINGMATTERS  |  TUESDAY, JUNE 4, 2013
    [Marketing] Top Marketing Trends for 2013
    As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage. Marketing Must be Integrated. Marketing efforts should be consistent and complimentary on both mobile devices and desktops, online and offline.
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, JANUARY 11, 2012
    [Marketing] How to Hire Your Social Media Marketing Partner
    But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. A possible downside is difficulty integrating with other marketing activities. Many Internet marketing agencies , including mine, offer SMM in addition to SEO, PPC and other widely used services. A major advantage here is solid integration with other Internet marketing activities.
  • UNSPOKEN  |  THURSDAY, NOVEMBER 27, 2014
    [Marketing] Unlock these 6 Secrets to Better Email Marketing
    Email marketing is dead! But take one look at the numbers and you’ll find that email marketing is not a dying breed. A recent study by the Direct Marketing Association found that 66% of consumers recently made a purchase as a result of an effective email marketing message. How well does your business use email marketing to reach your customers? Targeted marketing messages get read, shared, and talked about. Blog marketing
  • PAMORAMA  |  SATURDAY, NOVEMBER 23, 2013
    [Marketing] 20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
    Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. In 2014, marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time. Trends in the marketing mix.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 18, 2012
    [Marketing] CMOs: Shedding light on marketing performance
    But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint. Quarterly and annual reviews provide some idea of how the money is being spent, and frequency, reach, target rating points, media impressions and clip counting are among the longstanding measures of marketing effectiveness.
  • PAMORAMA  |  SATURDAY, APRIL 26, 2014
    [Marketing] Using Hashtags in Social Media Marketing
    Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Using Hashtags in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. A Forbes Top-25 Forbes Social Media Power Influencer, Pam is a Seattle-area marketing professional and Seahawks fan.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 7, 2012
    [Marketing] More B2B Marketing on Mad Marketing TV — The After Party
    After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Related posts: Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, JUNE 26, 2012
    [Marketing] Is Video Marketing Really Profitable?
    Marketing Pilgrim has an interesting take on video marketing. Either enter the video marketing arena and make an honest go of it or risk losing business to the competition. Video marketing is not a necessity. I wouldn’t recommend it for every client, but videos are powerful marketing tools. What are your thoughts on video marketing ? Video Marketing small business
  • ARI HERZOG  |  TUESDAY, MAY 27, 2014
    [Marketing] Stop Dividing Marketing and Media
    Why are we creating schisms in marketing and media? Digital marketing. New marketing. Online marketing. Social marketing. Social media marketing. If you stop and think about it, what is the difference between digital marketing and social media marketing — vs marketing itself? If you call yourself a digital marketing consultant then I suggest you are a marketing consultant. Marketing Media culture
  • THE REALTIME REPORT  |  SUNDAY, OCTOBER 30, 2016
    [Marketing] Give Your Campaign Video Marketing Boost
    Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm. One of the reasons why video marketing is such a successful medium is that it taps into our need for immediacy.
  • PAMORAMA  |  SUNDAY, FEBRUARY 24, 2013
    [Marketing] 20 Social Media Marketing Blogs You Should Read in 2013
    Looking for the best social media marketing blogs? I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices. Analytics B2B Blogging Brand Branding Facebook Google Google Plus LinkedIn Marketing Personal Branding Small Business Social Media Social Media Marketing Social Network Social Networking Trends Twitter WOM Word of Mouth YouTube Blog Social media marketing
  • TECHIPEDIA: TAMAR WEINBERG  |  MONDAY, APRIL 8, 2013
    [Marketing] STOP YOUR ONLINE MARKETING.
    Stop your online marketing right now. The problem with marketing today versus marketing in 2006 is volume. There are more social media marketing experts in the world than there may be doctors these days. Get a Twitter account, amass 50,000 followers by buying them through cheap online marketplaces, RSS port a bunch of popular marketing blogs to give off the appearance of knowledge, and you look like a guru. Customer service marketing is absolutely paramount.
  • TWIST IMAGE  |  FRIDAY, JUNE 22, 2012
    [Marketing] Marketing Talent
    There is a shortage of talent in the marketing pool. As technology becomes the beachfront to the marketing industry along with great creative work, there is an ever-growing chasm of between digital, social, mobile, analytics and the professionals doing the work. " Where does marketing fit into this? There are few success stories in the digital marketing space like that of the agency R/GA. digital marketing. marketing. marketing industry.
  • FIREBELLY  |  SATURDAY, JUNE 28, 2014
    [Marketing] Marketing Is What Happens In The Market…(Not What Happens In Your Marketing Department)
    What’s going on in your marketing department doesn’t actually matter Despite your natural inclinations to focus on what you can see, what’s happening right in front of you, in your office, is irrelevant if you aren’t seeing what’s happening in the real world market. What really matters is what’s going on with customers, advocates, influencers, Blog Social Media Marketing
  • WEBBIQUITY SMM  |  TUESDAY, NOVEMBER 12, 2013
    [Marketing] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. How can marketers help their organizations move from “social media marketing” to “social business”?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 22, 2011
    [Marketing] Marketing needs to be more Adaptive!
    Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it. In a real time marketing world speed will be key. As marketers we need to be optimized for speed and rapidly effective decision-making.
  • AGGREGAGE  |  TUESDAY, FEBRUARY 10, 2015
    [Marketing] Why B2B Marketers are Flocking to Native Advertising in 2015
    The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising. Content marketing spending by B2B marketers is increasing in 2015. We’ve been reading many of the same stats as most B2B Marketers that compare banner ads versus native ads: Native ads are outperforming banners.
  • PAMORAMA  |  SATURDAY, NOVEMBER 8, 2014
    [Marketing] Don’t Make These 9 Social Media Marketing Mistakes
    Social media marketing should be part of your strategy. Marketers place a very high value on social media: according to a study by Social Media Examiner , 92% of them report that social media is important for their business, up from 86% in 2013. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media. You need a well-planned social media marketing strategy in order to succeed.
  • MYRLAND MARKETING  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Marketing] Lawyers: Stop Hiding. You Have To Market Your Marketing.
    Many of you are pretty conservative when it comes to marketing. That Marketing and Advertising Stuff Is Beneath The Profession. Because the legal profession came to advertising a bit after the rest of the free world, this caused a bit of trepidation about the entire practice as many believed, and some still do, that the acts of marketing and advertising were cheap, tawdry and beneath the profession. You Have To Market Your Marketing.
  • MINDJUMPERS  |  WEDNESDAY, DECEMBER 7, 2011
    [Marketing] Understanding Viral Content Marketing [Infographic]
    Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns. Why should you opt for viral content marketing? Want to find out more about viral content marketing. Companies’ Use of Content Marketing Is On the Rise [infographic]. 64 Inspiring Facebook Marketing Techniques [infographic].
  • PAMORAMA  |  SUNDAY, MARCH 23, 2014
    [Marketing] 25 Excellent Content Marketing Tools for Your Brand
    Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs. It’s easy to curate, upload, and aggregate content related to your content marketing strategy. . Content Marketing Analytics and Tracking Tools.
  • WEBBIQUITY SMM  |  MONDAY, AUGUST 17, 2015
    [Marketing] How to Use Social Media for Event Marketing [Infographic]
    Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing. Growth in searches for “social media marketing” per Google Trends.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, JANUARY 29, 2015
    [Marketing] Mistakes To Avoid In Your Video Marketing
    There have been a number of video marketing posts with helpful links on this blog. Knowing your customer is foundational to every marketing message. Do you have any advice for those ready to try video marketing? Video Marketing marketing videos One of the best ways to capture interest is video. Look around at all the people watching something on their phones! Who knew that one day we could do that?
  • UNSPOKEN  |  TUESDAY, MAY 15, 2012
    [Marketing] Finally – A Promising Buzz in the Social Media Marketing Atmosphere
    I’ve watched with a bit of dismay as marketers have tried to figure out the social media environment, working to get consumers to buy products and services purely based on electronic communication. It seems that there are new players coming on the "daily deals" market every day, but there is one launching on May 15 in Iowa that has caught my attention – FreebeeCards. Good for Customers, Great for Marketers. FreebeeCards.com.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 21, 2015
    [Marketing] 2016 Marketing Predictions from 10 Top Influencers
    The year 2016 is gearing up to be a game-changer in the realm of marketing and across several categories, and if one wants to survive in this ever-evolving landscape, it’s vital to take a close look at what’s coming. We queried several of these marketing influences for their thoughts and predictions on the direction of marketing in 2016. Look Outside the Marketing Box.
  • CONVINCE & CONVERT  |  SATURDAY, OCTOBER 18, 2014
    [Marketing] How to Create a Content Marketing Strategy
    Content marketing strategy isn’t a nice to have, it’s a requirement. Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy. This presentation is drawn from our work here at Convince & Convert, where we create content marketing strategy for some of the best-known brands in the world. (if
  • UNSPOKEN  |  THURSDAY, JULY 11, 2013
    [Marketing] Consistency: The Key to Marketing
    When people talk about consistency in marketing, they tend to focus mostly on marketing materials. That said, truly effective marketing strategies go way beyond the surface. At first blush, it may not seem so obvious why consistency in marketing materials is so critical. Geico's marketing is incredibly consistent where it counts—communicating the brand. When employing marketing via multiple channels, consistency becomes an even more powerful tool.
  • MINDJUMPERS  |  FRIDAY, NOVEMBER 30, 2012
    [Marketing] Content Marketing: Hunting The Visual Gold [Infographic]
    This is a truth most marketers have already realised. The five pillars of visual marketing. In our daily work with content marketing, we focus on how to create content that fits the context. But it also conveys one overall truth about content marketing you need to understand to fully benefit from the potential of social networks: “All visual content falls short if it serves no purpose. Are you already turning your content marketing into visual gold?
  • JUSTIN LEVY  |  WEDNESDAY, MAY 14, 2014
    [Marketing] Marketing Fit Interview: Mike Vardy of Productivityist
    In this Marketing Fit interview, Mike discusses where his passion for productivity came from, his experiments with a virtual assistant, his deep appreciation for beer, the biggest productivity mistake he sees people make and much more. What area do marketers overlook but could drive the biggest impact for their company? The post Marketing Fit Interview: Mike Vardy of Productivityist appeared first on Justin Levy. Interview Marketing Productivity Social Media Marketing Fit
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, OCTOBER 17, 2014
    [Marketing] Make It Fun: Gamification & Marketing
    Those two factors, fun and competition, are effective in marketing because they create engagement. The fact that you are doing something because it’s rewarding in some way goes past “playing a game” and into areas like education and marketing. If you haven’t developed an empathy map and buyer personas, your marketing doesn’t have a focus. Your marketing may use games, or it may be something entirely new.
  • FIREBELLY  |  MONDAY, DECEMBER 16, 2013
    [Marketing] Are You Doing Influencer Marketing Right?
    In a marketing and public relations world that is constantly evolving, it is imperative to keep up with the latest terms, lingo and vocabulary associated with the current trends. Influencer Marketing is turning out to be one of those terms that people should pay attention to, especially from a social media standpoint. What is influencer marketing? How do you know if you are doing influencer marketing right?
  • WEBBIQUITY SMM  |  TUESDAY, OCTOBER 8, 2013
    [Marketing] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. And 92% of small businesses say that social media is an effective marketing technology tool.
  • PAMORAMA  |  SATURDAY, AUGUST 24, 2013
    [Marketing] Content Marketing: How to Measure Its Effectiveness [Infographic]
    Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. While some large companies like Sears, Coca-Cola, and Kraft have quickly caught on to content marketing and are able to accurately measure and leverage their results, it’s not always easy to quantify the value of a piece of content.
  • DAVE FLEET  |  MONDAY, MARCH 5, 2012
    [Marketing] Where does content fit in Facebook’s new marketing model?
    While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. This, on its own, means that anything Facebook does that affects content is hugely significant for marketers. facebook marketing social media content
  • JUSTIN LEVY  |  MONDAY, NOVEMBER 25, 2013
    [Marketing] Breaking Through a Marketing Plateau
    Has your marketing program become stale? This could be because you’ve reached a marketing plateau. This concept is preached in fitness magazines every month yet we don’t consider this for our marketing campaigns. While many understand this basic concept in fitness, we don’t apply that learning to our marketing programs. We read blogs and ebooks and attend webinars about these marketers that are seeing incredible results with their marketing programs.
  • PAMORAMA  |  SATURDAY, AUGUST 29, 2015
    [Marketing] 12 Secret Facebook Features Every Marketer Should Use
    Create a Facebook list by industry , such as advertising, consumer goods, marketing. Create a Facebook list by medium , e.g. traditional marketing vs. social media marketing. 12 Secret Facebook Features Every Marketer Should Use is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. A Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan.
  • DIRECT MARKETING OBSERVATIONS  |  TUESDAY, FEBRUARY 4, 2014
    [Marketing] The State of Digital Marketing 2014
    Thanks to the folks over at Web Marketing 123 for this Infographic. digital marketing digital
  • WEBBIQUITY SMM  |  THURSDAY, SEPTEMBER 1, 2016
    [Marketing] Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
    The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. Campaigns and content that works for one market often doesn’t resonate with another. East Asian markets lead the world in number of new Internet users, with South Asia coming in second.
  • YMARKETINGMATTERS  |  FRIDAY, NOVEMBER 1, 2013
    [Marketing] What Grandma Can Teach You About Social Media Marketing
    Even though your grandma might not be savvy on the newest Facebook and Twitter trends, she can still teach you a lot about social media marketing. Electronics are truly the go-to when it comes to marketing yourself or your small business and it can be easy to dwell on the numbers you’re trying to reach, while forgetting about the actual people that you are marketing to. .
  • WEBBIQUITY SMM  |  MONDAY, SEPTEMBER 16, 2013
    [Marketing] Five Marketing Metrics that are Definitely NOT “Worthless”
    Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. ” Of course it’s true that, ultimately, any marketing tactic has to show business results (higher sales, lower costs, or some combination thereof).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 12, 2011
    [Marketing] Social Media Marketing and Darwin: Evolution or Irrelevance
    Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. As a marketer, how do you possibly compete for attention within this constant stream of information? How do you speak to consumers who don’t want to hear traditional marketing messages? Marketers can no longer program consumers with advertising; instead, now your imperative is to attract people through unique content and authentic brand experiences.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 14, 2012
    [Marketing] Why Digital Marketers Need to Get More Personal
    As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. But personalization isn’t just marketing hype. Posted in behavioral targeting Personalization.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 2, 2011
    [Marketing] The Marketing Technologist: Time has Come!
    Said differently, I think they are looking for Marketing Technologists! This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker. To fully reap the benefits of this Golden Age, marketing must officially take ownership of its technology platforms and strategies.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 29, 2012
    [Marketing] Changes in B2B Marketing — Mad Marketing TV Ep 13
    Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers. Jeff and Paul also address the Facebook IPO and the opportunities Facebook provides for marketers. Marketing needs to be more Adaptive!
  • CONVINCE & CONVERT  |  SUNDAY, AUGUST 24, 2014
    [Marketing] My Top 33 Digital Marketing Blogs
    Digital marketing blogs may be numerous, but I find them to still be critical. I’ve been in digital marketing for 20 years, and the only way you can stay relevant that long is to read A LOT. In digital marketing, if you don’t learn you die. » Digital Marketing blogs content marketing blogs digital marketing digital marketing blog email marketing blogs online marketing blogs social media blogs
  • MINDJUMPERS  |  TUESDAY, NOVEMBER 27, 2012
    [Marketing] The Importance of Content Marketing When Building SEO Strategies [Infographic]
    Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place. Content Marketing: Dos and Dont’s [Report].
  • MINDJUMPERS  |  THURSDAY, NOVEMBER 26, 2015
    [Marketing] Make Your Digital Marketing Matter
    Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements. It’s not just about content marketing; it’s about meaningful engagement and relevant experiences throughout the customer journey. Similar Posts: Video is The New King of Content Marketing. Did You Know: 4.6 billion pieces of content are produced daily.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, FEBRUARY 24, 2014
    [Marketing] What Is An Integrated Marketing Plan?
    There is marketing and then there is integrated marketing. The latter involves a bit more strategy, though a simple marketing plan is not necessarily void of strategic planning. The difference is that an integrated marketing strategy is more involved. Typically, small businesses develop a website then think about how they are going to promote, or “market”, that website. That’s how you develop an integrated marketing plan.
  • SAYING IT SOCIAL  |  TUESDAY, JANUARY 13, 2015
    [Marketing] Snapchat Marketing & Advertising Demystified
    What you need to know about making the plunge as a business into the waters of Snapchat and the advertising and marketing options that the mobile app features to propel your company to success. The post Snapchat Marketing & Advertising Demystified appeared first on. Digital Marketing Snapchat Social Media Social Media Training Advertising marketing SnapChat social media
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, MAY 5, 2010
    [Marketing] How to Use Facebook for Business and Marketing
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool. You can do many things to market your business, add value, and empower your customers.
  • VISUALLY SM  |  WEDNESDAY, MARCH 4, 2015
    [Marketing] Five questions your marketing team should be asking about location-based technology
    Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Now consider the gray area your marketing team will want to explore in the future. This is the world of location-based marketing. How exactly is location-based marketing defined?
  • WEBBIQUITY SMM  |  TUESDAY, MAY 2, 2017
    [Marketing] The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools
    Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics.
  • PAMORAMA  |  MONDAY, FEBRUARY 16, 2015
    [Marketing] How to Promote Your Event With Social Media Marketing
    Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years. Despite this, social media marketing reigns supreme when it comes to getting as many people as possible interested in your event. Pre-Event Activities Identify your objectives: Define your event timeline and produce your marketing communication plan. Events are, by nature, social affairs.
  • MINDJUMPERS  |  THURSDAY, JUNE 14, 2012
    [Marketing] A Guide to Marketing on Tumblr
    As with any other social platform attended for marketing, you should set up a strategy for your brand’s use of a Tumblr blog. Best Practise Cases Community Management Marketing & Communication Social Media Social Network Tips Blogging Branding marketing on Tumblr Tumblr for brandsTweet Have you established a brand presence on the blogging platform Tumblr ?
  • THE REALTIME REPORT  |  TUESDAY, DECEMBER 27, 2016
    [Marketing] How To Start A Mobile Marketing Strategy
    How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? Here is how you can embark with a successful mobile marketing strategy. App Based Mobile Marketing. That is why you should certainly consider app-based mobile marketing. SMS Marketing. There is no better way to advertise a new product, service or deal than via SMS marketing. In-Game Marketing.
  • MINDJUMPERS  |  WEDNESDAY, APRIL 4, 2012
    [Marketing] 2012 Social Media Marketing Industry Report
    Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses.
  • CONVINCE & CONVERT  |  WEDNESDAY, MARCH 16, 2016
    [Marketing] 10 Marketing Tips from Father of Marketing David Ogilvy
    Marketing ideology seems to change every ten years or so—unless you’re David Ogilvy, and your philosophy has lasted the better part of a century. Despite having passed on over a decade and a half ago, Ogilvy’s ideas on marketing are as true now as they were when he founded Ogilvy & Mather back in 1948. Here are 10 marketing tips, updated with modern examples, from one of the greatest business minds this world has seen. Marketing is a collaborative effort.
  • SOCIALFISH  |  MONDAY, AUGUST 27, 2012
    [Marketing] Marketing in the Round
    The ascendancy of social media and the marketing department’s failure to make it a measurable revenue producer has only accented this problem. Many marketers are still trying to figure out where social belongs and how to measure it, while still managing traditional disciplines. You will learn: Tips to break down silos and better integrate across marketing functions. Ideas for incentives for your marketing team.
  • PAMORAMA  |  SUNDAY, MAY 20, 2012
    [Marketing] 15 Informative 2012 Marketing Infographics
    Infographics Marketing Social Media StatsWe live in the age of data. The information collected by the world’s databases grows by an astounding 40% annually. How we collect, harness, and use this content shapes our lives — our work, our relationships, everything. One way to make the fire hose of information more understandable is to use visual representations, which is why [.].
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JULY 17, 2015
    [Marketing] How to Market and Sell to the Modern Buyer
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits. Be Relevant – Jeff talked about the challenges associated with marketing the modern buyer and how to move your “suspects to prospects” with relevant content.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 10, 2013
    [Marketing] 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
    Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed.
  • PAMORAMA  |  SATURDAY, MARCH 14, 2015
    [Marketing] How to Learn Social Media Marketing: 15 Blogs for Beginners
    Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities. Sharing endless streams of promotional content isn''t marketing - it''s spamming. 20 social media marketing blogs you should be reading in 2015 This is an unordered list — all of these blogs are packed with helpful information.
  • WAXING UNLYRICAL  |  FRIDAY, APRIL 17, 2015
    [Marketing] Content Marketing: Without Community, It’s Only Half the Equation
    If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. Scene: your client is super-excited about its new content marketing program (that you’ve been hired to design, and implement). But you’re probably not approaching content marketing the social PR way.
  • PAMORAMA  |  SATURDAY, DECEMBER 3, 2011
    [Marketing] The Cost of Marketing on Facebook [Infographic]
    With close to one billion members, Facebook is a very attractive marketing platform. Advertisers can target users by age, location, or area of interest, enabling very focused marketing efforts. Flowtown created this infographic to show data the company collected about who is marketing on Facebook. Advertising Facebook Marketing Social Media Social Media Marketing
  • WAXING UNLYRICAL  |  WEDNESDAY, JUNE 24, 2015
    [Marketing] Words and Pictures – the Batman and Robin of Content Marketing
    But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. He’s president of a consultancy, Martin Waxman Communications , writes a monthly column for Marketing Magazine and is one of the hosts of the Inside PR podcast.
  • SOCIAL MEDIA STRATEGERY  |  THURSDAY, OCTOBER 8, 2015
    [Marketing] Who Owns Content Marketing?
    Rather than rushing to plant your flag in content marketing, invite others to participate. For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. I’ve had the opportunity to collaborate on really big integrated marketing campaigns and to tap into industry-leading expertise and experience. This happened with websites, with social media , and it’s happening again with content marketing. Marketing? Marketing?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 27, 2011
    [Marketing] What Moneyball Teaches Digital Marketers About Winning
    Hindered by a small market budget, Beane embraced alternative statistics, or what marketers might call “KPIs”, to find undervalued players. The parallels between the almost ten year old book and the experience of marketing in today’s digital world didn’t escape me. Now more than ever marketers are asked to achieve increased performance (usually this quarter), prove ROI, and demonstrate how a throng of marketing activities generate sales.
  • WEBBIQUITY SMM  |  TUESDAY, JUNE 21, 2016
    [Marketing] The Six Best Google+ Marketing Tools
    3: The Nine Best Facebook Marketing Tools. #4: 7: The Six Best Google+ Marketing Tools. Cool Web Tools Google+ Social Media Marketing best Google Plus tools BuzzBlogger Catherine Pham CircleCount Circloscope Do Share Chrome Friends+Me Google+ tools GPlusData Katie Lance Post Editor for Google+ RazorSocialDespite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world.
  • PAM MOORE  |  MONDAY, FEBRUARY 1, 2016
    [Marketing] How to Determine and Prioritize Social Media Marketing Goals and Objectives
    It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. Influencer Marketing in a Nutshell.
  • UNSPOKEN  |  TUESDAY, NOVEMBER 4, 2014
    [Marketing] Companies Invest More in Social Media Marketing in 2014
    One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Social media marketing is undoubtedly the new wave of marketing. Companies are being forced, whether they like it or not, to put more and more of their marketing funds towards social media outlets. Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey.
  • VISUALLY SM  |  MONDAY, OCTOBER 26, 2015
    [Marketing] Why LinkedIn Is Now Such a Powerful Content Marketing Tool
    There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board. The reason why so many content marketers try to get guest blogging gigs is it helps elevate their personal brands to a larger audience. So do your content marketing efforts a favor and test out a few articles on the LinkedIn platform. Matt is passionate about the latest content marketing trends and best practices for video, infographics, eBooks and more.
  • PAMORAMA  |  MONDAY, NOVEMBER 11, 2013
    [Marketing] 37 of the Best Facebook Page Apps for Brand Marketing
    One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities. Here are 37 of the top Facebook apps on the market, ranging from design and customization to creating engagement with polls to blogging and video integration.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 5, 2011
    [Marketing] Why Your Marketing Needs Real-Time Data
    We often throw this idea around as marketers – “being relevant”, but few people discuss how! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. To do this, I asked our research analysts at Networked Insights to study what marketers talk about. Together, this information tracked what topics were important to marketers over the last 4 weeks.
  • FIREBELLY  |  THURSDAY, DECEMBER 5, 2013
    [Marketing] Apartment Marketing Predictions 2014: The New Breed Speaks
    Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. Mobile usage continues to climb with smart phones and tablets flooding the market. Social media for marketing and customer service will continue to grow. 2014 is upon us.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 2, 2015
    [Marketing] B2B Marketers Are Humans, Too
    In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Visual Marketing Magic.
  • CONVINCE & CONVERT  |  SUNDAY, SEPTEMBER 30, 2012
    [Marketing] Why You Need to Market Your Marketing
    Location3.com made this after my Content Marketing World presentation. Click to read more » Content Marketing brian berg content marketing marketing integration mediakube mobile apps phoenix childrens hospital Social Media Marketing youtilityYou know what happens when the vast majority of mobile applications or any sort of useful content gets launched by a company? Nothing happens. Nothing.
  • PUZZLE MARKETER  |  FRIDAY, APRIL 27, 2012
    [Marketing] Friday Marketing Picture Puzzle – #7913
    For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. Click here to go to our marketing puzzles answers page. Related posts: Can You Solve this Digital Marketing Puzzle? - #1950 Can You Solve this Digital Marketing Puzzle? - #3776 Digital Marketing Puzzle - #8889. Marketing Puzzles analytics bounce rate
  • IDACONCPTS  |  FRIDAY, JUNE 8, 2012
    [Marketing] 4 Simple and Easy Email Marketing Providers
    Email marketing is seeing a bit of a resurgence lately. An effective email marketing campaign can create lucrative results when used properly. The best way to do that is get acquainted with the various email marketing providers to see which one will be the best fit for your needs. That’s why we put together a list of 4 email marketing providers that cater to simplicity and are inexpensive with starter options. Campaign Monitor markets to designers and their clients.
  • SOCIALFISH  |  TUESDAY, NOVEMBER 26, 2013
    [Marketing] Multichannel Marketing For Nonprofits
    Here are some key facts about how fundraising and email are changing for nonprofits: On its own, email is not enough : the median click-through rate for 2013 was 0.5%; Over 50% of email is on mobile now; People participate because they’re drawn in by stories and visuals; Multichannel marketing is a great way to raise optimism and engagement. Today, we’ll lay out why multi-channel marketing might be the right move for your nonprofit.
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