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  • SHERRILYNNE STARKIE  |  SATURDAY, FEBRUARY 11, 2012
    [Marketing] Content marketing is king
    Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. The excellent infographic below (knicked from Jeff Bullas ) shows that B2B marketers are now investing 26% of their TOTAL marketing budget into content creation!
  • SHERRILYNNE STARKIE  |  THURSDAY, JANUARY 26, 2012
    [Marketing] Email marketing goes social
    Adding social sharing buttons to marketing emails significantly increases click-through rates according to a survey just released by GetResponse , an email marketing software company. The survey showed that fewer that one in five email marketers actually include social sharing buttons within their content. Here’s a handy info graphic from GetResponse: Related posts: Content marketing delivers sales leads.
  • YMARKETINGMATTERS  |  TUESDAY, JUNE 4, 2013
    [Marketing] Top Marketing Trends for 2013
    As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage. Marketing Must be Integrated. Marketing efforts should be consistent and complimentary on both mobile devices and desktops, online and offline.
  • SHERRILYNNE STARKIE  |  SATURDAY, AUGUST 10, 2013
    [Marketing] Infographic: B2B content marketing trends
    Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content. Featured Headline Marketing Content marketing infographic Information graphics Source: Ambassador. Related posts: Infographic: colour and logo design. Twitter for companies. Does Facebook affect your brain?
  • YMARKETINGMATTERS  |  THURSDAY, JANUARY 19, 2012
    [Marketing] 8 Marketing Trends to Implement in Your 2012 Marketing Plan
    What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. But social media is a powerful marketing medium that MUST be used in your marketing tactics today. And other important marketing tactics must not be ignored either.
  • MINDJUMPERS  |  WEDNESDAY, JANUARY 14, 2015
    [Marketing] Marketing Predictions for 2015
    The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Peer-to-peer marketing has a natural home in local communities. Marketing Communications at LinguaLinx. Chief Strategy Officer at Content Marketing Institute.
  • MINDJUMPERS  |  FRIDAY, MARCH 1, 2013
    [Marketing] Vine for Brand Marketing
    In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content. Similar Posts: Facebook Poke vs. Snapchat: New Marketing Channels? Integrated Marketing: Communicating One Big Idea. Since Twitter launched Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 19, 2017
    [Marketing] The Top B2B Marketing Trends for 2018 – A Meta-Analysis
    Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Here we go… Content Marketing Trends. Content marketing itself first started emerging a hot trend five years, at the end of 2012.
  • SHERRILYNNE STARKIE  |  SATURDAY, MARCH 2, 2013
    [Marketing] The Oscars: content marketing success
    And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. Headline Marketing public relations Social Media Academy Award Ben Affleck Content marketing Facebook Oscar TwitterThe Academy Awards 2013 have come and gone.
  • SAYING IT SOCIAL  |  THURSDAY, FEBRUARY 19, 2015
    [Marketing] Weather-Based Marketing
    How to successfully use “Weather-Based Marketing” in the #Blizzard(s)2015 through AdWords, promotion of relevant products, and real-time engagement. The post Weather-Based Marketing appeared first on. Marketing #blizzard2015 Advertising Google AdWords marketing Real Time Marketing Weather
  • MINDJUMPERS  |  TUESDAY, FEBRUARY 12, 2013
    [Marketing] How to use Traditional Marketing Styles in Online Marketing
    She has worked in marketing and advertising in Chicago for the last 5 years. Marketing has long since moved thoroughly into the digital age and become an entire industry unto itself within the context of the internet and worldwide web. Finally, with online marketing, costs can be managed much more effectively and overall marketing budgets can even be squeezed to shoestring quantities while still garnering nice results; especially in viral campaigns.
  • SHERRILYNNE STARKIE  |  SATURDAY, NOVEMBER 2, 2013
    [Marketing] The FT: content marketing lessons
    The lessons for content marketers, and struggling news organizations in particular, are clear. Featured Headline Media Content marketing Financial Times Newspaper Press Gazette Newspapers struggling to find an online model that pays the bills might find a little light at the end of the tunnel, if they look towards The Financial Times (The FT).
  • MINDJUMPERS  |  THURSDAY, NOVEMBER 3, 2011
    [Marketing] Inbound Marketing Is Rising [Infographic]
    Tweet Marketing has come a long way. marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”. Why is inbound marketing better? Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers.
  • SHERRILYNNE STARKIE  |  TUESDAY, AUGUST 19, 2014
    [Marketing] Writing tricks for content marketers
    Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Copy length continues to be a point of discussion among content marketers. Use an editorial calendar for content marketing. Featured Headline writing Content marketing Search engine optimization
  • WEBBIQUITY SMM  |  TUESDAY, JUNE 30, 2015
    [Marketing] Five Intriguing Inbound Marketing Stats [Infographic]
    Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” The most successful marketers though are likely combine both approaches in a coordinated manner. It explains inbound tactics and benefits, and provides several intriguing facts and statistics about inbound marketing, such as: • 85% of marketers now state they are using inbound marketing practices. •
  • WEBBIQUITY SMM  |  TUESDAY, APRIL 8, 2014
    [Marketing] 21 Fantastic Facebook Marketing Guides
    marketers have a love-hate relationship with Facebook. On the other, marketers don’t “own” their presence on Facebook, consumers continue to have privacy concerns about the site, and Facebook is constantly making changes to its interface and other functionality, including recent modifications that have drastically reduced organic reach for brands. What can SMB marketers learn from the biggest brands on Facebook? Best Facebook Marketing Guides.
  • YMARKETINGMATTERS  |  FRIDAY, AUGUST 21, 2015
    [Marketing] Improve Your Marketing With Hashtags
    Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. Start using hashtags to improve your marketing! The post Improve Your Marketing With Hashtags appeared first on yMarketingMatters. Blog Marketing Social Media for Business Social Media Marketing Facebook Facebook for business Facebook posting marketing for small business
  • MINDJUMPERS  |  WEDNESDAY, APRIL 25, 2012
    [Marketing] Gushcloud: Mobilizing Social Media Marketing
    During the inspiring days in Austin, I also had the chance to meet the co-founder and CEO of Gushcloud, Vincent Ha, for a chat about their new social media marketing platform. Gushcloud is more than a social media marketing tool. Understanding Viral Content Marketing [Infographic]. Marketing & Communication Social Media Social Network Crowdsourcing Facebook Gushcloud Mobilizing Rewards Sharing social media marketing SXSWTweet.
  • CODY WARD  |  THURSDAY, JULY 19, 2012
    [Marketing] SMS Marketing Trumps Social Media Marketing [Infographic]
    What does this mean for marketers? SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it. Content Marketing Mobile Marketing broadcasting facebook google mms mobile narrowcasting pinterest sms twitter
  • MINDJUMPERS  |  THURSDAY, FEBRUARY 9, 2012
    [Marketing] The Content Marketing Explosion [infographic]
    Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google. The people at Bluegrass made this infographic illustrating how content marketing is gaining a foothold and how it is used by brands.
  • SHERRILYNNE STARKIE  |  SATURDAY, JANUARY 11, 2014
    [Marketing] Use an editorial calendar for content marketing
    If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. An editorial calendar not only improves the organization of content marketing initiatives overall, it provides the broad overview required for smart strategy. Content Marketing Editorial Calendar Template 2014.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 16, 2014
    [Marketing] 23 Outstanding Social Media Marketing Guides
    Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? How are social media marketing best practices evolving? How can marketers make the best use of visual content?
  • WAXING UNLYRICAL  |  TUESDAY, MAY 28, 2013
    [Marketing] Weekly Roundup: Marketing
    Since so much of what we do entails marketing, this week’s roundup focuses on just that topic; from tools (the ones to use , not to be ) to best practices: 1. Slideshare Is The Biggest Opportunity In B2B Content Marketing. Why: Michael Brenner shares why Slideshare is a must-have for marketers, especially those in the B2B field. Content Marketing Tactics: Business Blogging Pros, Cons, Best Practices & Brands Doing It Right. What Digital Marketers Get Wrong.
  • SHERRILYNNE STARKIE  |  SATURDAY, JUNE 15, 2013
    [Marketing] Fireworks Factory: a new concept marketing conference
    The intimate venue, Galiano Inn and Spa, and the small group of senior marketing professionals provided an opportunity to really get to know people through thoughtful discussions of our own experiences, both the wins and the epic fails. Featured Headline Marketing BC conference Fireworks Factory Galiano Island I was lucky enough to be invited to the first-ever Fireworks Factory conference held on Galiano Island , British Columbia.
  • MINDJUMPERS  |  WEDNESDAY, DECEMBER 7, 2011
    [Marketing] Understanding Viral Content Marketing [Infographic]
    Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns. Why should you opt for viral content marketing? Want to find out more about viral content marketing. Companies’ Use of Content Marketing Is On the Rise [infographic]. 64 Inspiring Facebook Marketing Techniques [infographic].
  • WEBBIQUITY SMM  |  WEDNESDAY, JANUARY 9, 2013
    [Marketing] Nine Expert Marketing Strategy Guides
    How has the way buyers in your market make procurement decisions changed? Find the answers to those Big Questions and more here in nine expert marketing strategy guides from the past year. Why Social Is So Disruptive to Traditional Marketing by Social Media Today. In the spring of 2009, the notion that digital would account for the majority of marketing budgets within just a few years seemed like a laughable proposition.
  • MINDJUMPERS  |  FRIDAY, SEPTEMBER 9, 2011
    [Marketing] The Social Marketing Roadmap [Infographic]
    For a ready reference, you can take a look at this infographic where marketing experts tell you what to keep in mind while designing your social media strategy, whether you are just starting with it or you are already present there! The infographic called The Social Marketing Roadmap is compiled by Awareness Inc , one of the fastest growing tools to help companies organise, manage, engage and measure their social media activities.
  • SHERRILYNNE STARKIE  |  SATURDAY, FEBRUARY 16, 2013
    [Marketing] Content marketing: feeling ripped off?
    Your content marketing program is taking off. Headline Marketing Social Media Content marketing Google Ottawa Plagiarism WhoisYou’ve spent the time, resources and effort required to develop original, compelling stories, videos, podcasts and photographs and it’s starting to pay off in terms of website traffic, enhanced reputation and sales enquiries. Good for you. Then you notice that someone, a competitor even, is ripping you off!
  • WEBBIQUITY SMM  |  TUESDAY, JUNE 17, 2014
    [Marketing] 14 Brilliant B2B Marketing Strategy Guides
    Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution? Which long-held beliefs of b2b marketers need to be discarded? What do elite marketers do well that their more average counterparts don’t? How To Market For the Top Four B2B Business Growth Strategies by g2m Solutions.
  • SHERRILYNNE STARKIE  |  SATURDAY, MARCH 8, 2014
    [Marketing] Analytics: what matters to content marketers?
    While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. Each tool has its own strengths and weaknesses, but for content marketers, those that put your own content at the centre of the picture are most useful. And that’s the ROI of content marketing : creating relationships of value. Bar graph (Photo credit: Wikipedia).
  • WEBBIQUITY SMM  |  TUESDAY, NOVEMBER 19, 2013
    [Marketing] B2B Marketing is Becoming More Like B2C Marketing – Or is it?
    B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Image Credit: Lydia’s Marketing Blog. The study suggested however that the emulation of B2C marketing practices by their B2B counterparts may go beyond ecommerce, however. So, are B2B marketers really adopting B2C practices? 4 Areas Where the Consumerization of B2B Marketing Applies… Entertaining content.
  • WEBBIQUITY SMM  |  MONDAY, MAY 24, 2010
    [Marketing] 11 Myths of Social Media Marketing
    Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. As the goal of Social Media is Simpler Than You Think was to demystify social media marketing, this post will attempt to de-myth-ify it. Social media marketing is really hard. Social media marketing has no rules.
  • DIRECT MARKETING OBSERVATIONS  |  THURSDAY, SEPTEMBER 6, 2012
    [Marketing] Is Social Media Marketing Effective?
    Social Media marketing roi social mediaThanks to the folks at MDG.
  • CONVINCE & CONVERT  |  MONDAY, SEPTEMBER 28, 2015
    [Marketing] 3 Marketing Metrics for Savvy Content Marketers
    Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer.
  • HARP INTERACTIVE  |  MONDAY, AUGUST 17, 2015
    [Marketing] 8 Downright Awesome Reasons to Create a Video Marketing Strategy
    Categories: Video Marketing Tags: video marketing , visual marketing Marketers have clearly acknowledged that visual marketing is all the rage! But what happens when you add even more dimensions to your marketing materials? Video Marketing video marketing visual marketingVisuals are key to capturing attention online. Just take a quick scroll through your social media sites and judge the balance of images to text.
  • MINDJUMPERS  |  FRIDAY, SEPTEMBER 16, 2011
    [Marketing] 64 Inspiring Facebook Marketing Techniques [infographic]
    Some time ago, I found an infographic called “Facebook Marketing Strategies” on AllFacebook , which, as the name suggests, functions as a great inspiration for how to create interesting marketing activities. The infographic has eight different categories with 64 marketing techniques in total. However, you probably don’t need that many, but you have to remember that it’s crucial for you to choose something that relates to your brand and overall marketing strategy.
  • WEBBIQUITY SMM  |  TUESDAY, AUGUST 25, 2015
    [Marketing] 20 Brilliant B2B Marketing and Digital Business Stats and Facts
    B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. Image Credit: B2B Marketing Insider. Get more inspiration from these 20 B2B marketing and digital business stats and facts.
  • WEBBIQUITY SMM  |  TUESDAY, JULY 28, 2015
    [Marketing] 14 Dazzling Digital Marketing Stats and Facts
    Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” ” The ability to analyze the vast amounts of data generated by digital marketing activities, and translate that analysis into digital marketing strategies and tactics, will be key skills for marketers in the next decade. Marketers in the U.S. B2B Marketing Insider ).
  • SHERRILYNNE STARKIE  |  THURSDAY, NOVEMBER 7, 2013
    [Marketing] Video: content marketing conference presentation
    The goal was to give the union members a report on the progress of a content marketing program we are running to improve member engagement and further the organization’s change objectives. events Featured Headline public relations Social Media conference speaker Content marketing engagement Sherrilynne Starkie UA Canada I was asked to speak at the UA Canada national conference in St John’s Newfoundland a few months ago.
  • WEBBIQUITY SMM  |  TUESDAY, JANUARY 13, 2015
    [Marketing] 19 More Outstanding Social Media Marketing Guides
    While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. The post 23 Outstanding Social Media Marketing Guides , published here a few weeks ago, answered questions about social media trends, the evolution of social media marketing best practices, and how to optimize use of visual content. ” The Top 8 Social Networks For Business by B2B Marketing Insider.
  • WEBBIQUITY SMM  |  TUESDAY, MAY 2, 2017
    [Marketing] The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools
    Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics.
  • DIRECT MARKETING OBSERVATIONS  |  TUESDAY, FEBRUARY 4, 2014
    [Marketing] The State of Digital Marketing 2014
    Thanks to the folks over at Web Marketing 123 for this Infographic. digital marketing digital
  • WEBBIQUITY SMM  |  TUESDAY, MAY 10, 2016
    [Marketing] The Nine Best Facebook Marketing Tools
    96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. These tools help Facebook marketers evaluate and improve page performance, run sweepstakes and contests, determine what type of content works best, monitor competitors, optimize Facebook advertising campaigns and more.
  • WEBBIQUITY SMM  |  WEDNESDAY, DECEMBER 11, 2013
    [Marketing] 18 of the Best Content Marketing Strategy Guides of 2013
    Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. Content Marketing Strategy Guides. by GO Marketing.
  • WEBBIQUITY SMM  |  TUESDAY, FEBRUARY 2, 2016
    [Marketing] 20 Tremendous Digital Marketing Stats and Facts
    Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. As a consequence, digital marketing budgets are predicted to increase by double-digit percentages this year, with the Internet becoming the largest medium for advertising in 2016—ahead of TV. 5 General Digital Marketing Stats.
  • MINDJUMPERS  |  WEDNESDAY, MARCH 7, 2012
    [Marketing] Editorial Planning for Facebook Marketing
    We have all heard that “Content is King” According to a 2011 study by the Content Marketing Institute , content marketing is one of the top growing fields with an increasing number of marketers relying on content strategy for overall success. Tweet.
  • CONVINCE & CONVERT  |  SUNDAY, SEPTEMBER 30, 2012
    [Marketing] Why You Need to Market Your Marketing
    Location3.com made this after my Content Marketing World presentation. Click to read more » Content Marketing brian berg content marketing marketing integration mediakube mobile apps phoenix childrens hospital Social Media Marketing youtilityYou know what happens when the vast majority of mobile applications or any sort of useful content gets launched by a company? Nothing happens. Nothing.
  • WEBBIQUITY SMM  |  MONDAY, JULY 29, 2013
    [Marketing] How to Measure Content Marketing Success
    With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics —not just “are we making progress?”
  • SAYING IT SOCIAL  |  TUESDAY, JANUARY 13, 2015
    [Marketing] Snapchat Marketing & Advertising Demystified
    What you need to know about making the plunge as a business into the waters of Snapchat and the advertising and marketing options that the mobile app features to propel your company to success. The post Snapchat Marketing & Advertising Demystified appeared first on. Digital Marketing Snapchat Social Media Social Media Training Advertising marketing SnapChat social media
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Marketing] Marketers Everywhere: Stop Marketing Your Brand
    The key takeaway from this example of great outreach marketing is that no matter who you’re marketing to, it’s crucial to always remind yourself that you are simply a human marketing to another human. The most effective way to do this is to market an authentic experience—not your brand. Self-serving content, billboard style tweets and “hey look at how cool my brand is” Facebook posts do not market an experience that can connect with consumers.
  • SAYING IT SOCIAL  |  TUESDAY, JANUARY 20, 2015
    [Marketing] Influencer Marketing – Part 1
    Influencer Marketing is an emerging method of advertising that is proving itself an effective and, for some brands, integral component of digital marketing strategy. Here is some background on why influencer marketing is now considered a highly effective form of advertising. The post Influencer Marketing – Part 1 appeared first on.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 16, 2011
    [Marketing] Making Marketing Agility Cool
    Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. Each year the Marketing team works hard to distill consumer insights into planning documents that will guide its programs in the months ahead. Good creative will always be important in marketing. Related posts: Marketing needs to be more Adaptive!
  • WEBBIQUITY SMM  |  TUESDAY, JANUARY 24, 2017
    [Marketing] The 32 Best Twitter Marketing Tools
    Looking at the most significant social networks for the coming year, Upfluence contends that “Twitter remains a must-use for content distribution to boost visibility and drive follower growth in niche or specific communities,” and that while both B2C and B2B marketers extensively use the platform, its performance is slightly stronger on the B2B side. ” — Marketing Insider Group (Arsenal). Marketing Insider Group (Arsenal). Marketing Insider Group (Startup).
  • THE SOCIAL MEDIA INCUBATOR  |  WEDNESDAY, DECEMBER 19, 2012
    [Marketing] Is Your Marketing Plan Integrated?
    It is used to be that companies that invested in a marketing plan at all only had to craft their marketing plan for a brick and mortar world. Even after the advent of the Internet, many companies didn’t integrate an online marketing plan. The first wave of Internet marketing was largely new startups and gutsy entrepreneurs experimenting with how to position their businesses online. Today, however, all marketing wisdom gathered through the ages has changed.
  • WEBBIQUITY SMM  |  TUESDAY, OCTOBER 25, 2016
    [Marketing] Three Influencer Marketing Secrets to Drive Traffic
    But though the practice of influencer marketing —driving content by leveraging influencers—has been around for awhile, you may not have fully capitalized on this powerfully effective way to increase your website’s social media traffic, links, and search visibility. Social Media Marketing Social PR ecommerce SEO guest blogging how to find influencers influencer marketing tips Marketing Strategy Tim BrownGuest post by Tim Brown.
  • WEBBIQUITY SMM  |  MONDAY, DECEMBER 9, 2013
    [Marketing] Content Marketing Week Starts Tomorrow!
    Is there any question content marketing has taken off? As noted in the last post here , nearly two-thirds of marketing executives plan to increase budget allocations for content marketing in 2014, while just 2% plan to cut spending in this area. With that in mind, we at the Webbiquity blog propose Content Marketing Week—a week dedicated to promulgating best practices, research, guidance and wisdom in general starting tomorrow. Want to be part of Content Marketing Week?
  • SAYING IT SOCIAL  |  TUESDAY, SEPTEMBER 9, 2014
    [Marketing] Marketing Automation: Is Your Business Ready?
    So it’s that time of year where businesses go about trying to account for their 2015 marketing budgets. Ad Age’s “Fact Pack” revealed that many businesses are spending a significant amount of their marketing dollars on marketing automation (see chart)- no doubt a direct response to increased pressure to connect content marketing efforts with ROI. The post Marketing Automation: Is Your Business Ready?
  • WAXING UNLYRICAL  |  FRIDAY, FEBRUARY 20, 2015
    [Marketing] When Content Marketing Lets You Down
    Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. This is a classic case of being let down by content marketing. When Content Marketing Lets You Down is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn When Content Marketing Lets You Down. Content Marketing Shonali Burke content marketing enewsletter permission marketing
  • SHERRILYNNE STARKIE  |  SATURDAY, MAY 4, 2013
    [Marketing] Real beauty sketches: cynical marketing ploy?
    Or is it a cynical ‘marketing ploy’ to manipulate women as means of delivering shareholder value? For the answer, look to the marketing initiative behind ‘The Axe Effect ’ which promotes Axe-branded deodorants and shower gels, and is also a Unilever brand. Featured Headline Marketing public relations Social Media YouTube Axe (brand) Dove Dove Campaign for Real Beauty Old Spice Real Beauty Sketch (drawing) Unilever
  • WEBBIQUITY SMM  |  MONDAY, DECEMBER 16, 2013
    [Marketing] 12 (of the) Best Content Marketing Infographics of 2013
    Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? What are some of the best tools and resources to help marketers create compelling infographics? Infographics About Content Marketing. Infographic: How to make your online content more interesting by leaderswest Digital Marketing Journal. Pam is a content marketing rockstar.
  • MINDJUMPERS  |  THURSDAY, SEPTEMBER 30, 2010
    [Marketing] Facebook Marketing Drive Sales | Mindjumpers
    They also express how the marketing efforts on Facebook will make their fan base grow. The video of course tells you all the glorified advantages of using Facebook as a marketing platform, but is worth taking a look at. Similar Posts: Social Media Marketing Policies and Education: The Employee Perspective Building Online Brands: The Influence Sphere of Brand Communities Facebook Changes Their Pages – What Does It Mean For Your Marketing Potentials?
  • WEBBIQUITY SMM  |  TUESDAY, NOVEMBER 1, 2016
    [Marketing] 6 Steps to Creating a Successful Instagram Marketing Strategy
    Before launching any social media marketing campaign, it’s essential to first establish the goals you are trying to achieve. Understand Your Target Market. One of the biggest marketing mistakes you can make is to fail to define and understand your audience. When formulating your Instagram marketing strategy, you need to identify your target market so that you can begin to build a relationship with your audience. Guest post by Jill Phillips.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 2, 2014
    [Marketing] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. And although digital is taking an increasing share of marketing budgets, the move to online is paradoxically making some old-school tactics even more valuable. Target Marketing ).
  • MINDJUMPERS  |  TUESDAY, MAY 3, 2011
    [Marketing] How To Use Facebook For Marketing
    Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. Use some of Facebook’s targeting capabilities such as Ads or Sponsored Stories as a marketing tool.
  • DIRECT MARKETING OBSERVATIONS  |  THURSDAY, FEBRUARY 21, 2013
    [Marketing] Social Media Marketing Wins…and Fails
    Here’s a great infographic surreptitiously attached to an MBA in marketing lead gen site. social media social media infographics Social Media marketingBe that as it may on the interwebz, this inforgraphic nonetheless, is not bad.
  • YMARKETINGMATTERS  |  MONDAY, APRIL 15, 2013
    [Marketing] Mobile Is Here – Are You Ready for Mobile Marketing?
    Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. Now is the time to get on board with mobile marketing and mobile business. Don’t neglect your email marketing. Email marketing must be optimized for proper mobile display.
  • MINDJUMPERS  |  FRIDAY, NOVEMBER 30, 2012
    [Marketing] Content Marketing: Hunting The Visual Gold [Infographic]
    This is a truth most marketers have already realised. The five pillars of visual marketing. In our daily work with content marketing, we focus on how to create content that fits the context. But it also conveys one overall truth about content marketing you need to understand to fully benefit from the potential of social networks: “All visual content falls short if it serves no purpose. Are you already turning your content marketing into visual gold?
  • MINDJUMPERS  |  WEDNESDAY, APRIL 4, 2012
    [Marketing] 2012 Social Media Marketing Industry Report
    Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 30, 2014
    [Marketing] 22 Noteworthy Content Marketing Guides and Tips
    Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? by The Marketing Nut. ** 5 STARS.
  • MINDJUMPERS  |  THURSDAY, NOVEMBER 26, 2015
    [Marketing] Make Your Digital Marketing Matter
    Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements. It’s not just about content marketing; it’s about meaningful engagement and relevant experiences throughout the customer journey. Similar Posts: Video is The New King of Content Marketing. Did You Know: 4.6 billion pieces of content are produced daily.
  • WEBBIQUITY SMM  |  WEDNESDAY, JANUARY 2, 2013
    [Marketing] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What do buyers really want from social media marketers? Marketing Charts ).
  • WEBBIQUITY SMM  |  MONDAY, JANUARY 17, 2011
    [Marketing] Best Social Media Stats, Facts and Marketing Research of 2010
    For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? B2B Marketing and Social Media.
  • WEBBIQUITY SMM  |  WEDNESDAY, DECEMBER 1, 2010
    [Marketing] 2011 B2B Marketing Trends
    MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Perhaps more of these marketers should seek professional outside help in these areas.
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 11, 2014
    [Marketing] 11 Thought-Provoking Guides to Content Marketing for 2014
    A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques. The burst of content marketing content (pardon the repetition) produced some interesting results in terms of traffic.
  • YMARKETINGMATTERS  |  TUESDAY, JUNE 4, 2013
    [Marketing] Top Marketing Trends for 2013
    As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage. Marketing Must be Integrated. Marketing efforts should be consistent and complimentary on both mobile devices and desktops, online and offline.
  • MINDJUMPERS  |  THURSDAY, JUNE 14, 2012
    [Marketing] A Guide to Marketing on Tumblr
    As with any other social platform attended for marketing, you should set up a strategy for your brand’s use of a Tumblr blog. Best Practise Cases Community Management Marketing & Communication Social Media Social Network Tips Blogging Branding marketing on Tumblr Tumblr for brandsTweet Have you established a brand presence on the blogging platform Tumblr ?
  • HARP INTERACTIVE  |  MONDAY, AUGUST 24, 2015
    [Marketing] 5 Email Marketing Best Practices for Pro Status Campaigns
    Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Maximize your open rates, click-thru rates, and inbound leads with these 5 email marketing. Email Marketing best practices email marketingRead more. ).
  • WAXING UNLYRICAL  |  WEDNESDAY, DECEMBER 4, 2013
    [Marketing] Boosting your Seasonal Marketing with Pinterest
    By now your seasonal marketing campaign should be well under way. And even though you’ve placed your media buy and have your media relations program in gear, are you still looking for that extra edge to your marketing efforts? Especially if women are your target market, Pinterest is an invaluable tool to add to your marketing toolkit. Below you’ll find three ways to boost your seasonal marketing with Pinterest. Guest Post by Alicia Lawrence.
  • WAXING UNLYRICAL  |  TUESDAY, MAY 15, 2012
    [Marketing] Marketing in the Round with Gini Dietrich
    But one of the reasons I was really excited to be going was that I’d be able to catch up with Gini Dietrich , who has become a dear friend of mine even though we only met IRL a year ago… and get a (free) copy of the book she’s co-authored with Geoff Livingston , Marketing in the Round. And it has smart, practical advice, and tons of charts and worksheets to get you started on “marketing in the round.” Marketing in the Round with Gini Dietrich.
  • WEBBIQUITY SMM  |  TUESDAY, AUGUST 1, 2017
    [Marketing] Six Keys to Make It With Influencer Marketing
    Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017. A common trend across quite a number of these posts—including pieces from Forbes , Entrepreneur , NewCo Shift , and AdWeek —was increased use of influencer marketing.”
  • SAYING IT SOCIAL  |  THURSDAY, JANUARY 22, 2015
    [Marketing] Influencer Marketing – Part 2
    This week, I would like to explore some influencer marketing mediums and platforms. If you have the room and budget to experiment with your marketing communications strategy, why not give your brand some authenticity and exposure to loyal audiences through influencer marketing? The post Influencer Marketing – Part 2 appeared first on. Content marketing Digital Marketing Instagram Snapchat Social Media Social Media Marketing Uncategorized
  • YMARKETINGMATTERS  |  FRIDAY, AUGUST 24, 2012
    [Marketing] The Social Media Marketing Cheat Sheet
    My latest post on Web Marketing Today : The Social Media Marketing Cheat Sheet. Many small business owners ask me for a plan before starting up on social media marketing. This article describes what I do before I start any social media marketing presence with a client. Marketing Social Media Marketing integrated marketing marketing for small business marketing strategy social media Social Media Management social media marketing plan social media marketing program Tip
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 28, 2015
    [Marketing] The Evolution of Digital Marketing
    Digital marketing education is changing, and we’re changing too. Starting today, we are launching… Definitive: High grade digital marketing guidance, topically sorted, and curated to the max. You’ll also receive access to the Definitive archives, so when you need answers about a particular facet of digital marketing, you can grab them there in an instant. It’s the digital marketing advice and education you want, nothing more and nothing less.
  • WEBBIQUITY SMM  |  MONDAY, JULY 1, 2013
    [Marketing] 5 Top Online Marketing Trends for the Rest of 2013
    Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected.
  • MINDJUMPERS  |  FRIDAY, NOVEMBER 16, 2012
    [Marketing] Content Marketing: Dos and Dont’s [Report]
    Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. The report defines content marketing as both “an art and a science. Put Content Marketing at the Heart of Your Brand Strategy.
  • FIREBELLY  |  WEDNESDAY, DECEMBER 26, 2012
    [Marketing] Content Marketing Tip: Video Transcripts
    So you shot a video of your latest product offering and you want to get some SEO/content marketing juice out of it. But if you’re doing a strong content marketing push for all of your content, this is one valuable step that you can take, and it will be worth the effort. Blog Blogging Content Marketing Video content marketing SEO video SEO YoutubeTry putting up a transcription of the audio in with the actual media file.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 7, 2012
    [Marketing] More B2B Marketing on Mad Marketing TV — The After Party
    After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Related posts: Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul.
  • HARP INTERACTIVE  |  TUESDAY, FEBRUARY 23, 2010
    [Marketing] 4 Ways To Tap Into Local Markets
    Geotagging and local search optimization are two technology-based solutions that savvy marketers are using to attract the crucial local market segment. 4 Tips To Extend Market Reach Through Local Search Optimization & Geotagging. Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality.
  • YMARKETINGMATTERS  |  FRIDAY, JANUARY 10, 2014
    [Marketing] Best Tips for Successful Social Media and Digital Marketing in 2014
    Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below.
  • MINDJUMPERS  |  WEDNESDAY, JANUARY 9, 2013
    [Marketing] Facebook Poke vs. Snapchat: New Marketing Channels?
    Ice cream retailer 16 Handles is one of the first brands to embrace this new marketing channel. Integrated Marketing: Communicating One Big Idea. Report: How Social Marketing Works for Retail Brands [Report]. App Best Practise Cases Content Marketing Engagement Facebook Marketing & Communication Social Media 16Handles Coupons Delta Lingerie DigitalBuzz Facebook Poke Snapchat solomoFirst we saw the uprising of Snapchat. Now Facebook introduces Facebook Poke.
  • FIREBELLY  |  TUESDAY, OCTOBER 2, 2012
    [Marketing] Content Marketing is All About Education, NOT Marketing
    I had figured this out as a marketer, but I refused to do sales at all. I flat-out told him I would be the marketing guy, but would not do sales, because those guys were slimy, completely forgetting that this was 1) how he had built his career, and 2) he was my boss. People had problems, or they had questions, and I found out that if I could answer them — like any good marketer should — they would buy the product in question from me. It was just “marketing.”
  • WEBBIQUITY SMM  |  WEDNESDAY, DECEMBER 12, 2018
    [Marketing] Digital Marketing Trends to Watch in 2019
    And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. These top–tier influencers have already become a well-recognized part of the digital marketing ecosystem. The post Digital Marketing Trends to Watch in 2019 appeared first on B2B Marketing Blog | Webbiquity.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, NOVEMBER 3, 2016
    [Marketing] Agile Marketing in B2B
    Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. On topic of agile marketing is what some have called newsjacking, which means responding quickly to news items of the day. But professional service firms often impose inherent drags on marketing response. Market trigger : We knew that the U.S.
  • YMARKETINGMATTERS  |  FRIDAY, NOVEMBER 1, 2013
    [Marketing] What Grandma Can Teach You About Social Media Marketing
    Even though your grandma might not be savvy on the newest Facebook and Twitter trends, she can still teach you a lot about social media marketing. Electronics are truly the go-to when it comes to marketing yourself or your small business and it can be easy to dwell on the numbers you’re trying to reach, while forgetting about the actual people that you are marketing to. .
  • WEBBIQUITY SMM  |  TUESDAY, APRIL 23, 2013
    [Marketing] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Content Marketing Guides, Tips and Tactics.
  • WEBBIQUITY SMM  |  TUESDAY, MAY 23, 2017
    [Marketing] Nine Winning Digital Marketing Strategies From The B2B World
    According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Guest post by Cheryl Joy.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 10, 2013
    [Marketing] 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
    Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed.
  • WEBBIQUITY SMM  |  MONDAY, MAY 16, 2011
    [Marketing] B2B Marketing Stats from HubSpot’s Marketing Data Box
    HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?
  • SOCIALMEDIA.BIZ  |  MONDAY, SEPTEMBER 26, 2016
    [Marketing] Essential viral marketing tools
    This is the second in a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. L ast week I wrote about a 90-minute workshop on viral marketing put on by Vincent Dignan, a marketing consultant from the UK who seems especially plugged into modern Internet culture.
  • SOCIALFISH  |  THURSDAY, SEPTEMBER 11, 2014
    [Marketing] What is Influencer Marketing?
    Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing. The post What is Influencer Marketing? Short answer – human to human interaction.
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