Page 1 of 218 Previous | Next 
  • PAMORAMA  |  SATURDAY, MARCH 31, 2012
    [Marketing] Inbound Marketing vs. Outbound Marketing [Infographic]
    Marketing communication as a two-way dialogue emerged in response to these changes in behavior. People no longer rely solely on TV/newspaper/magazine ads, billboards, direct mail, email, banner ads, and other traditional outbound marketing channels to learn about new products. [.]. Advertising Marketing Social Media Social Media Marketing Inbound Marketing Infographics Social media marketing
  • YMARKETINGMATTERS  |  TUESDAY, JUNE 4, 2013
    [Marketing] Top Marketing Trends for 2013
    As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage. Marketing Must be Integrated. Marketing efforts should be consistent and complimentary on both mobile devices and desktops, online and offline.
  • PUZZLE MARKETER  |  THURSDAY, JULY 19, 2012
    [Marketing] SMS Marketing Trumps Social Media Marketing [Infographic]
    What does this mean for marketers? SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it. Content Marketing Mobile Marketing broadcasting facebook google mms mobile narrowcasting pinterest sms twitter
  • YMARKETINGMATTERS  |  THURSDAY, JANUARY 19, 2012
    [Marketing] 8 Marketing Trends to Implement in Your 2012 Marketing Plan
    What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. But social media is a powerful marketing medium that MUST be used in your marketing tactics today. And other important marketing tactics must not be ignored either.
  • PAMORAMA  |  SATURDAY, OCTOBER 5, 2013
    [Marketing] 120 Marketing Tactics for Blogs
    Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers. The steps below will help you create a content marketing strategy for your blog that ensures that you will reach your goals. Are you trying to attract a particular target market? Use marketing tactics to create visibility .
  • WEBBIQUITY SMM  |  TUESDAY, FEBRUARY 2, 2016
    [Marketing] 20 Tremendous Digital Marketing Stats and Facts
    Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. As a consequence, digital marketing budgets are predicted to increase by double-digit percentages this year, with the Internet becoming the largest medium for advertising in 2016—ahead of TV. 5 General Digital Marketing Stats.
  • PAMORAMA  |  SATURDAY, OCTOBER 12, 2013
    [Marketing] 8 Free Content Marketing eBooks
    Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. If you’re planning to implement a new content marketing initiative or refine your current program, it can be challenging to gather ideas to meet your goals. 100 Content Marketing Examples (Content Marketing Institute).
  • PAMORAMA  |  SATURDAY, NOVEMBER 30, 2013
    [Marketing] 7 Steps to Successful Content Marketing [Infographic]
    Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. It is the opposite of interruption marketing, also known as outbound marketing , a traditional method of product promotion which interrupts a person’s flow of activity to grab their attention and tell them about what they should buy.
  • PAMORAMA  |  SUNDAY, APRIL 21, 2013
    [Marketing] The Role of Color in Marketing [Infographics]
    Marketers in general understand the need for consistency in color and design. Branding Marketing Social Media Marketing Social media marketing Use the right colors to increase brand recognition and drive purchasing. It’s more important than ever for brands to project their value. But it’s also vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among [.].
  • PAMORAMA  |  FRIDAY, JANUARY 20, 2012
    [Marketing] Timing Your Social Media Marketing
    Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. It offers valuable insights for marketers who are trying to fine-tune their social outreach efforts. Argyle Social produced this great infographic which distills the content from the webinar into a visual representation everyone can understand: Facebook Infographic Marketing Slides Social Media Twitter
  • TECHIPEDIA: TAMAR WEINBERG  |  THURSDAY, JANUARY 5, 2012
    [Marketing] Best Internet Marketing Posts of 2011
    In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 16, 2011
    [Marketing] Making Marketing Agility Cool
    Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. Each year the Marketing team works hard to distill consumer insights into planning documents that will guide its programs in the months ahead. Good creative will always be important in marketing. Related posts: Marketing needs to be more Adaptive!
  • PAMORAMA  |  SATURDAY, JUNE 9, 2012
    [Marketing] Using Instagram for Marketing
    Advertising Branding Instagram Marketing Social Media Social media marketingInstagram is a free iOS and Android photo sharing app launched in October 2010. It allows users to take a photo, apply a digital filter to it, and then share it on a variety of social networking services, including Instagram’s own. Instagram’s distinctive feature is its photo filter, a digital layer that gives snapshots the appearance of [.].
  • PUZZLE MARKETER  |  FRIDAY, AUGUST 17, 2012
    [Marketing] Interesting Marketing Trends of Small Businesses [Infographic]
    What are the most used marketing tactics used by small businesses? Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses? View the Small Business, Big Impact marketing infographic below: Via: Bolt Insurance.
  • WEBBIQUITY SMM  |  TUESDAY, JUNE 17, 2014
    [Marketing] 14 Brilliant B2B Marketing Strategy Guides
    Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution? Which long-held beliefs of b2b marketers need to be discarded? What do elite marketers do well that their more average counterparts don’t? How To Market For the Top Four B2B Business Growth Strategies by g2m Solutions.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Marketing] The 2014 Digital Marketing Ecosystem
    For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. That’s not to say that marketers are less educated or qualified, it’s just that they have become over specialized and often don’t pull back to see the larger picture. Does the CRM or Marketing Automation tool host landing pages?
  • WEBBIQUITY SMM  |  TUESDAY, FEBRUARY 16, 2016
    [Marketing] 33 Thought-Provoking B2B Social Media and Marketing Stats
    As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. Direct Marketing ).
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, NOVEMBER 3, 2016
    [Marketing] Agile Marketing in B2B
    Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. On topic of agile marketing is what some have called newsjacking, which means responding quickly to news items of the day. But professional service firms often impose inherent drags on marketing response. Market trigger : We knew that the U.S.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, JANUARY 31, 2012
    [Marketing] How to Select an Interactive Marketing Agency
    Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. It’s very difficult for small and mid-size firms to select the right interactive marketing agency — as evidenced by how often agencies get fired, and how frequently client-agency relationships subsist at a low level of productivity and mutual satisfaction. 25 Key Criteria for Choosing a Marketing Agency. Marketers know how to talk the talk.
  • PAMORAMA  |  SUNDAY, NOVEMBER 3, 2013
    [Marketing] Essential Content Marketing Editorial Calendar Template Every Marketer Can Use
    It is vital to plan, manage, and optimize your content marketing initiatives. . But despite the overwhelming trend toward content marketing and measuring its effectiveness , most brands haven’t addressed content on either a strategic or tactical level. Content marketing projects have lots of moving parts that come together at different times to form cohesive campaigns. Coordinate audience interaction processes that are necessary for quality content marketing.
  • PAMORAMA  |  SUNDAY, MAY 19, 2013
    [Marketing] 7 Facebook Marketing Case Studies
    Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. Facebook Marketing Social Media Social Media Marketing Case study
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, AUGUST 26, 2014
    [Marketing] 7 Skills New Marketers Need to Succeed
    Checkout Formstack ’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital marketers prioritize their goals. You might be surprised by which marketing skills are worth developing. Innovation Marketing Personal Branding The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype?
  • WEBBIQUITY SMM  |  MONDAY, JULY 29, 2013
    [Marketing] How to Measure Content Marketing Success
    With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics —not just “are we making progress?”
  • PUZZLE MARKETER  |  THURSDAY, AUGUST 1, 2013
    [Marketing] 2013 B2B Marketing Priorities [Study]
    Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. Other results include the effectiveness of using marketing automation technology and how much companies plan to spend on marketing in 2013.
  • SAYING IT SOCIAL  |  TUESDAY, SEPTEMBER 9, 2014
    [Marketing] Marketing Automation: Is Your Business Ready?
    So it’s that time of year where businesses go about trying to account for their 2015 marketing budgets. Ad Age’s “Fact Pack” revealed that many businesses are spending a significant amount of their marketing dollars on marketing automation (see chart)- no doubt a direct response to increased pressure to connect content marketing efforts with ROI. The post Marketing Automation: Is Your Business Ready?
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 16, 2014
    [Marketing] 23 Outstanding Social Media Marketing Guides
    Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? How are social media marketing best practices evolving? How can marketers make the best use of visual content?
  • SOCIALFISH  |  MONDAY, MARCH 17, 2014
    [Marketing] Pinterest Marketing for B2Bs
    Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. The more visual appeal, the better, especially in the world of B2B marketing. Last month, Tailwind, a Pinterest analytics and marketing suite announce the release of a new product – Discover.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 2, 2014
    [Marketing] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. And although digital is taking an increasing share of marketing budgets, the move to online is paradoxically making some old-school tactics even more valuable. Target Marketing ).
  • PAMORAMA  |  SATURDAY, JANUARY 18, 2014
    [Marketing] Measuring Your Content Marketing Success [Infographic]
    Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. The team at Brandpoint , a leading provider of content-based marketing solutions, helps their clients get their brand message out, establish their thought leadership and credibility within their industries. How do you measure content marketing?
  • PAMORAMA  |  SATURDAY, OCTOBER 18, 2014
    [Marketing] 12 Essential Elements of a Social Media Marketing Strategy
    Do you need some help to get started with your social media marketing plan? If you don’t, it will be obvious to your fans and target market that you are disorganized. You know that others have been successful at social media marketing, but there are so many moving parts that creating a plan of your own can be daunting. 12 Steps to Social Media Marketing Success Research and know your audience. Write a social media marketing playbook.
  • WEBBIQUITY SMM  |  TUESDAY, JULY 28, 2015
    [Marketing] 14 Dazzling Digital Marketing Stats and Facts
    Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” ” The ability to analyze the vast amounts of data generated by digital marketing activities, and translate that analysis into digital marketing strategies and tactics, will be key skills for marketers in the next decade. Marketers in the U.S. B2B Marketing Insider ).
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, DECEMBER 20, 2011
    [Marketing] Is SMS Marketing Still a Viable Strategy?
    Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. It can add real value to a marketing strategy and continues to grow with the decline in consumer spending. Calls to Action’ are essential within marketing texts.
  • THE REALTIME REPORT  |  THURSDAY, SEPTEMBER 20, 2012
    [Marketing] 52% of B2C Marketers Plan To Increase Social Marketing Budgets in 2013
    The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.” The report examines lead generation, marketing budgets, and measurement of ROI for both B2B and B2C marketers using social media in the US. B2B and B2C marketers are spending their social media budgets in different ways.
  • PAMORAMA  |  SATURDAY, JUNE 1, 2013
    [Marketing] Social Media is Key to B2B Content Marketing [Report]
    91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. A recent study conducted by the Content Marketing Institute and Marketing Profs confirms that content marketing remains a top priority for B2B marketers, with the vast majority leveraging the practice as part of their marketing strategy.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 28, 2014
    [Marketing] The Missing Link Between Media and Marketing
    It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes.
  • WEBBIQUITY SMM  |  WEDNESDAY, DECEMBER 11, 2013
    [Marketing] 18 of the Best Content Marketing Strategy Guides of 2013
    Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. Content Marketing Strategy Guides. by GO Marketing.
  • THE REALTIME REPORT  |  MONDAY, MARCH 24, 2014
    [Marketing] 88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts
    Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. The vast majority – 88% – of respondents consider realtime marketing important to their 2014 plans. The top benefits of realtime marketing [Evergage survey] So what does realtime marketing really mean to marketers?
  • WEBBIQUITY SMM  |  MONDAY, DECEMBER 16, 2013
    [Marketing] 12 (of the) Best Content Marketing Infographics of 2013
    Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? What are some of the best tools and resources to help marketers create compelling infographics? Infographics About Content Marketing. Infographic: How to make your online content more interesting by leaderswest Digital Marketing Journal. Pam is a content marketing rockstar.
  • PAMORAMA  |  SATURDAY, FEBRUARY 8, 2014
    [Marketing] Buyer Personas: The Keys to Content Marketing
    One of the basic tenets of marketing is to define your target customer. You need to learn about what your audience values, the problems they’re trying to solve, and where they are in their decision-making process in order to give them what they’re looking for and address their needs through content marketing. Developing buyer personas creates 3 primary advantages for marketers: They improve the return (ROI) on strategic marketing activities.
  • PAMORAMA  |  SUNDAY, JUNE 16, 2013
    [Marketing] A Beginners Guide to Content Marketing [Plus Infographic]
    Content marketing has changed the way consumers research and buy your products. In the traditional sales funnel , consumers begin with a set of potential brands and methodically reduce them to make a purchase decision: McKinsey points out that today’s consumer decision-making process is circular : There are 4 key phases in which marketers can either succeed or fail when a consumer has been triggered to buy something: Initial consideration (thinking about known brands).
  • PAMORAMA  |  SUNDAY, JUNE 30, 2013
    [Marketing] The Top Benefits of Social Media Marketing [Infographic]
    89% of marketers say that social media generates more business exposure. There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales. Social Media Examiner recently released its 2013 Social Media Marketing Industry Report, which set out to uncover the “who, what, where, when, and why” of social media marketing.
  • WEBBIQUITY SMM  |  TUESDAY, JUNE 30, 2015
    [Marketing] Five Intriguing Inbound Marketing Stats [Infographic]
    Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” The most successful marketers though are likely combine both approaches in a coordinated manner. It explains inbound tactics and benefits, and provides several intriguing facts and statistics about inbound marketing, such as: • 85% of marketers now state they are using inbound marketing practices. •
  • PAMORAMA  |  SATURDAY, MAY 16, 2015
    [Marketing] 15 Fantastic Books on Social Media Marketing
    Do you want to learn more about social media marketing? New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1. Social Media Marketing Branding Content marketing Social media marketing
  • PAMORAMA  |  SATURDAY, NOVEMBER 23, 2013
    [Marketing] 20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
    Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. In 2014, marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time. Trends in the marketing mix.
  • WEBBIQUITY SMM  |  TUESDAY, AUGUST 25, 2015
    [Marketing] 20 Brilliant B2B Marketing and Digital Business Stats and Facts
    B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. Image Credit: B2B Marketing Insider. Get more inspiration from these 20 B2B marketing and digital business stats and facts.
  • PAMORAMA  |  SATURDAY, APRIL 26, 2014
    [Marketing] Using Hashtags in Social Media Marketing
    Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Using Hashtags in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. A Forbes Top-25 Forbes Social Media Power Influencer, Pam is a Seattle-area marketing professional and Seahawks fan.
  • WEBBIQUITY SMM  |  TUESDAY, NOVEMBER 19, 2013
    [Marketing] B2B Marketing is Becoming More Like B2C Marketing – Or is it?
    B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Image Credit: Lydia’s Marketing Blog. The study suggested however that the emulation of B2C marketing practices by their B2B counterparts may go beyond ecommerce, however. So, are B2B marketers really adopting B2C practices? 4 Areas Where the Consumerization of B2B Marketing Applies… Entertaining content.
  • PAMORAMA  |  SUNDAY, FEBRUARY 24, 2013
    [Marketing] 20 Social Media Marketing Blogs You Should Read in 2013
    Looking for the best social media marketing blogs? I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices. Analytics B2B Blogging Brand Branding Facebook Google Google Plus LinkedIn Marketing Personal Branding Small Business Social Media Social Media Marketing Social Network Social Networking Trends Twitter WOM Word of Mouth YouTube Blog Social media marketing
  • UNSPOKEN  |  MONDAY, OCTOBER 22, 2012
    [Marketing] Strategic Marketing of Managing Expectations
    ” Let’s try to apply this wisdom to Product Marketing and Marketing Strategy. For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. Taking Multi-Dimensional Marketing to Next Level. Fitting The Social Media Cube into a Round Marketing Strategy.
  • YMARKETINGMATTERS  |  FRIDAY, JANUARY 10, 2014
    [Marketing] Best Tips for Successful Social Media and Digital Marketing in 2014
    Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below.
  • PUZZLE MARKETER  |  MONDAY, FEBRUARY 17, 2014
    [Marketing] 9 Steps to Digital Marketing Greatness [Infographic]
    The post 9 Steps to Digital Marketing Greatness [Infographic] appeared first on Puzzle Marketer. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence.
  • PAMORAMA  |  SATURDAY, NOVEMBER 8, 2014
    [Marketing] Don’t Make These 9 Social Media Marketing Mistakes
    Social media marketing should be part of your strategy. Marketers place a very high value on social media: according to a study by Social Media Examiner , 92% of them report that social media is important for their business, up from 86% in 2013. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media. You need a well-planned social media marketing strategy in order to succeed.
  • WEBBIQUITY SMM  |  TUESDAY, APRIL 8, 2014
    [Marketing] 21 Fantastic Facebook Marketing Guides
    marketers have a love-hate relationship with Facebook. On the other, marketers don’t “own” their presence on Facebook, consumers continue to have privacy concerns about the site, and Facebook is constantly making changes to its interface and other functionality, including recent modifications that have drastically reduced organic reach for brands. What can SMB marketers learn from the biggest brands on Facebook? Best Facebook Marketing Guides.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, MARCH 6, 2013
    [Marketing] Why Pull Marketing Works
    There are two ways that small businesses go about marketing online. Push Marketing is when you push yourself in front of your prospects and offer them a come-on or a sales pitch. Many companies have used this type of marketing for many years. Most marketing in the 20th century falls into the category of Push Marketing. Television advertising is Push Marketing. are all forms of Push Marketing. It’s not a good model for online marketing.
  • WEBBIQUITY SMM  |  TUESDAY, APRIL 23, 2013
    [Marketing] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Content Marketing Guides, Tips and Tactics.
  • PAMORAMA  |  SUNDAY, MARCH 23, 2014
    [Marketing] 25 Excellent Content Marketing Tools for Your Brand
    Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs. It’s easy to curate, upload, and aggregate content related to your content marketing strategy. . Content Marketing Analytics and Tracking Tools.
  • MINDJUMPERS  |  WEDNESDAY, JANUARY 14, 2015
    [Marketing] Marketing Predictions for 2015
    The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Peer-to-peer marketing has a natural home in local communities. Marketing Communications at LinguaLinx. Chief Strategy Officer at Content Marketing Institute.
  • YMARKETINGMATTERS  |  FRIDAY, AUGUST 21, 2015
    [Marketing] Improve Your Marketing With Hashtags
    Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. Start using hashtags to improve your marketing! The post Improve Your Marketing With Hashtags appeared first on yMarketingMatters. Blog Marketing Social Media for Business Social Media Marketing Facebook Facebook for business Facebook posting marketing for small business
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 27, 2015
    [Marketing] The State of Digital Marketing 2015
    With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. So I’d like to offer you some statistics I found eye-opening from a recent report published by Smart Insights: One half (50%) of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, DECEMBER 1, 2011
    [Marketing] What Is Conversational Marketing?
    “Conversational marketing” is a term that has been around for about as long as the Internet. The idea is based on the concept that markets are conversations. The “markets are conversations” concept was discussed in a book published in 1999, “The Cluetrain Manifesto.” ” According to its authors, markets have always been conversations, except for that period in the 20th century dominated by mass media.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, APRIL 13, 2012
    [Marketing] Using Video Marketing To Boost SEO
    Is video marketing a useful SEO tool? It’s also a great way to utilize an offline marketing event for online purposes. In the mean time, watch that video and consider its marketing potential. Video Marketing SEO Social Media Viral MarketingGiven the emphasis on social media in search algorithms, the answer has to be a big yes.
  • SAYING IT SOCIAL  |  THURSDAY, FEBRUARY 19, 2015
    [Marketing] Weather-Based Marketing
    How to successfully use “Weather-Based Marketing” in the #Blizzard(s)2015 through AdWords, promotion of relevant products, and real-time engagement. The post Weather-Based Marketing appeared first on. Marketing #blizzard2015 Advertising Google AdWords marketing Real Time Marketing Weather
  • WEBBIQUITY SMM  |  SATURDAY, AUGUST 18, 2012
    [Marketing] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
    Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs.
  • PAMORAMA  |  SATURDAY, AUGUST 24, 2013
    [Marketing] Content Marketing: How to Measure Its Effectiveness [Infographic]
    Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. While some large companies like Sears, Coca-Cola, and Kraft have quickly caught on to content marketing and are able to accurately measure and leverage their results, it’s not always easy to quantify the value of a piece of content.
  • MINDJUMPERS  |  FRIDAY, MARCH 1, 2013
    [Marketing] Vine for Brand Marketing
    In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content. Similar Posts: Facebook Poke vs. Snapchat: New Marketing Channels? Integrated Marketing: Communicating One Big Idea. Since Twitter launched Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand.
  • JANET FOUTS  |  TUESDAY, DECEMBER 30, 2014
    [Marketing] Just get us the Millennials! #Marketing #Fail
    “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Simply basing marketing on demographics alone is simplistic and patronizing. Let’s take a more mindful approach to marketing, especially through social media. Are you ready to market online?
  • PAMORAMA  |  SATURDAY, AUGUST 29, 2015
    [Marketing] 12 Secret Facebook Features Every Marketer Should Use
    Create a Facebook list by industry , such as advertising, consumer goods, marketing. Create a Facebook list by medium , e.g. traditional marketing vs. social media marketing. 12 Secret Facebook Features Every Marketer Should Use is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. A Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan.
  • WEBBIQUITY SMM  |  MONDAY, JULY 1, 2013
    [Marketing] 5 Top Online Marketing Trends for the Rest of 2013
    Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected.
  • MINDJUMPERS  |  THURSDAY, FEBRUARY 9, 2012
    [Marketing] The Content Marketing Explosion [infographic]
    Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google. The people at Bluegrass made this infographic illustrating how content marketing is gaining a foothold and how it is used by brands.
  • THE REALTIME REPORT  |  THURSDAY, DECEMBER 27, 2012
    [Marketing] How To Use Influencer Marketing To Launch A New Product
    This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently I spoke with 10 marketing and communications pioneers who have built strong influencer programs over the last year. Evy Wilkins is VP of Marketing at Traackr.
  • SHERRILYNNE STARKIE  |  THURSDAY, JANUARY 26, 2012
    [Marketing] Email marketing goes social
    Adding social sharing buttons to marketing emails significantly increases click-through rates according to a survey just released by GetResponse , an email marketing software company. The survey showed that fewer that one in five email marketers actually include social sharing buttons within their content. Here’s a handy info graphic from GetResponse: Related posts: Content marketing delivers sales leads.
  • WEBBIQUITY SMM  |  TUESDAY, JANUARY 19, 2016
    [Marketing] 47 Superb Social Media Marketing Stats and Facts
    Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow. 80% of marketers use these as primary success metric; 56% base social success on website traffic.
  • SHERRILYNNE STARKIE  |  SATURDAY, AUGUST 10, 2013
    [Marketing] Infographic: B2B content marketing trends
    Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content. Featured Headline Marketing Content marketing infographic Information graphics Source: Ambassador. Related posts: Infographic: colour and logo design. Twitter for companies. Does Facebook affect your brain?
  • WEBBIQUITY SMM  |  TUESDAY, AUGUST 12, 2014
    [Marketing] The Complete Guide to Google+ for B2B Marketing [Infographic]
    This is particularly so in marketing. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. This infographic below will have you on track to G+ B2B marketing success. About the author: Dave LJ is a financial expert who also studies and writes about social media’s use in business and marketing efforts. Google+ Social Media Marketing Dave Landry Google infographics
  • JANET FOUTS  |  WEDNESDAY, OCTOBER 2, 2013
    [Marketing] Advertising Is Not Content Marketing
    And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. Most bloggers intimately know their market. And their market knows what to expect from them. In fact, they probably know more about their market than you do. Take the time to get to know your market.
  • CONVINCE & CONVERT  |  MONDAY, SEPTEMBER 28, 2015
    [Marketing] 3 Marketing Metrics for Savvy Content Marketers
    Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, NOVEMBER 22, 2011
    [Marketing] How To Monitor Your Three Essential Internet Marketing Strategies
    Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. This three-fold plan appears to be a timeless marketing approach on the net, but how do you know you’re succeeding in these areas?
  • PAMORAMA  |  MONDAY, FEBRUARY 16, 2015
    [Marketing] How to Promote Your Event With Social Media Marketing
    Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years. Despite this, social media marketing reigns supreme when it comes to getting as many people as possible interested in your event. Pre-Event Activities Identify your objectives: Define your event timeline and produce your marketing communication plan. Events are, by nature, social affairs.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2014
    [Marketing] Where does Google+ fit into your B2B Marketing plans? [infographic]
    Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks If not, you could be missing out on a great opportunity to grow your audience.
  • YMARKETINGMATTERS  |  SUNDAY, FEBRUARY 28, 2016
    [Marketing] 5 Social Media & Digital Marketing “Must Haves” for 2016
    With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure. Businesses have no choice but to seriously adopt and add social media as a strong marketing channel to gain exposure exponentially.
  • SHERRILYNNE STARKIE  |  SATURDAY, FEBRUARY 11, 2012
    [Marketing] Content marketing is king
    Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. The excellent infographic below (knicked from Jeff Bullas ) shows that B2B marketers are now investing 26% of their TOTAL marketing budget into content creation!
  • WEBBIQUITY SMM  |  WEDNESDAY, JANUARY 2, 2013
    [Marketing] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What do buyers really want from social media marketers? Marketing Charts ).
  • UNSPOKEN  |  MONDAY, OCTOBER 15, 2012
    [Marketing] Fitting The Social Media Cube into a Round Marketing Strategy
    What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign? Would it be chaos or next level marketing at its finest? The idea of linking these concepts together was discussed in my recent post , “Taking Multi-Dimensional Marketing to the Next Level,” where I presented The Social Media Cube © as a visual representation of this approach.
  • PAMORAMA  |  SUNDAY, MAY 20, 2012
    [Marketing] 15 Informative 2012 Marketing Infographics
    Infographics Marketing Social Media StatsWe live in the age of data. The information collected by the world’s databases grows by an astounding 40% annually. How we collect, harness, and use this content shapes our lives — our work, our relationships, everything. One way to make the fire hose of information more understandable is to use visual representations, which is why [.].
  • PAMORAMA  |  SATURDAY, MARCH 14, 2015
    [Marketing] How to Learn Social Media Marketing: 15 Blogs for Beginners
    Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities. Sharing endless streams of promotional content isn''t marketing - it''s spamming. 20 social media marketing blogs you should be reading in 2015 This is an unordered list — all of these blogs are packed with helpful information.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 19, 2017
    [Marketing] The Top B2B Marketing Trends for 2018 – A Meta-Analysis
    Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Here we go… Content Marketing Trends. Content marketing itself first started emerging a hot trend five years, at the end of 2012.
  • PAMORAMA  |  SATURDAY, DECEMBER 3, 2011
    [Marketing] The Cost of Marketing on Facebook [Infographic]
    With close to one billion members, Facebook is a very attractive marketing platform. Advertisers can target users by age, location, or area of interest, enabling very focused marketing efforts. Flowtown created this infographic to show data the company collected about who is marketing on Facebook. Advertising Facebook Marketing Social Media Social Media Marketing
  • IDACONCPTS  |  MONDAY, JULY 8, 2013
    [Marketing] The Importance of Healthy Internet Marketing Strategies
    As an online marketer I get contacted on a daily basis by potential clients from around the world. ” However, these are two perfect examples of what healthy Internet marketing strategies are NOT. Chris, Kilbourn, Founder and CEO of Utah-based Tofu Marketing , explains it well: “You’ll never hear us throw around the term ‘traffic’ as though it is the be-all and end-all of Internet marketing.
  • SOCIALFISH  |  THURSDAY, SEPTEMBER 11, 2014
    [Marketing] What is Influencer Marketing?
    Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing. The post What is Influencer Marketing? Short answer – human to human interaction.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, OCTOBER 28, 2014
    [Marketing] Why Customer Service is the Future of Social Marketing
    With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. Marketers and legitimate top users got banned. The hospitality company wanted to fire that brand and retain one that had some rhyme and reason to their social media marketing. Has anyone realized how tired people are of marketing messages in their FB feeds?
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 8, 2015
    [Marketing] Small Business Marketing Optimization Tips for 2016
    Data is proving to be the driver of technology and marketing strategies as 86 percent of marketers plan to integrate big data in their digital game plan. Nearly 60 percent of marketers indicated that social media improved lead generation , which is great news for your small business since you will be able to dedicate even more time and attention to your social audience than your larger competitors. Guest post by John Oechsle.
  • ADAM SHERK  |  TUESDAY, JUNE 29, 2010
    [Marketing] The Most Overused Buzzwords and Marketing Speak in Press Releases
    Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. A lot of what I have included is more marketing speak than technology or industry buzzwords, since I wanted to look at overused words across all industries.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Marketing] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. We spend our marketing dollars and resources in search of ways to “one-up” our competitors. Because of these challenges, we often see brands looking to digital marketing to move the engagement and revenue needles in the right direction.
  • ARI HERZOG  |  MONDAY, JUNE 6, 2011
    [Marketing] Learn Email Marketing From Butchers
    Paul Cunningham is among those who agree with the email marketing mantra of always asking potential email newsletter subscribers for confirmation. Siding with him are Michael Martine (who shares a useful resource on email marketing ) and David Risley (who writes these tips to improve email marketing ), to name two respected bloggers. If you are inspired to add a comment with your thoughts, please visit Learn Email Marketing From Butchers in your browser.
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, JANUARY 5, 2011
    [Marketing] Best Internet Marketing Posts of 2010
    2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing.
  • WEBBIQUITY SMM  |  TUESDAY, OCTOBER 16, 2012
    [Marketing] 87 More Vital Social Media Marketing Facts and Stats for 2012
    Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. 91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. Marketing Charts ).
  • PAMORAMA  |  MONDAY, NOVEMBER 11, 2013
    [Marketing] 37 of the Best Facebook Page Apps for Brand Marketing
    One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities. Here are 37 of the top Facebook apps on the market, ranging from design and customization to creating engagement with polls to blogging and video integration.
  • MINDJUMPERS  |  TUESDAY, FEBRUARY 12, 2013
    [Marketing] How to use Traditional Marketing Styles in Online Marketing
    She has worked in marketing and advertising in Chicago for the last 5 years. Marketing has long since moved thoroughly into the digital age and become an entire industry unto itself within the context of the internet and worldwide web. Finally, with online marketing, costs can be managed much more effectively and overall marketing budgets can even be squeezed to shoestring quantities while still garnering nice results; especially in viral campaigns.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Marketing] 12 Secrets of the Human Brain to Use in Marketing
    Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective. Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation
  • THE REALTIME REPORT  |  SATURDAY, FEBRUARY 4, 2017
    [Marketing] 8 Google Analytics Tricks For Marketers
    8 Google Analytics Tricks For Marketers. It’s good to set up filters to prevent spammers from visiting your website (subsequently throwing off your marketing data). The filter verification feature of GA can help marketers test various filters before applying them. While most digital marketing advisors place high value on traffic, what really matters are conversions. With GTM: -Marketers need not involve a developer for tweaks to tags.
<< 1 2 3 ... 217 218 >>