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The 5 Reasons Most Companies Aren’t Measuring Social Media

Convince & Convert

Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. That’s not math; that’s folly. friends). Probably not. It Depends.

Nielsen 147
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What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

The days marketers would simply buy an ad, tv commercial slot, throw out some direct mail, a few magazine ads, radio spots, measure the response and get on with their day job of herding cats and taming elephants? I'm joking but you get the point. Media is becoming more complex.

Nielsen 165
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[Interview] How Eric Cantona and #LeBigSwim Created An Ocean Of 2.5 Million Engagements

Audiense

Harriet Harrison, Ogilvy & Mather UK The results were astounding, according to Nielsen/Headstream it was the #1 UK social FMCG campaign of 2015, and purchasing increased 14.5% We also used PR content to generate printed coverage in newspapers and magazines.” #LeBigSwim https://t.co/PZGErCXzZF. PZGErCXzZF.

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Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

In their article Friending The Social Consumer , Nielsen reports that: More than 40% of consumers go online to check reviews and consumer feedback before purchasing consumer electronics. 60% of those going online have visited a social network, with half going back everyday according to Facebook.

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Why Quality Content is the Foundation of SEO

Proactive Report

As early as 2000, usability expert Jakob Nielsen identified content as the number one reason someone visited a website. Would you expect to see this content in a magazine or book? Google has said that the two most important factors in search viability are quality content and the number of inbound links from other relevant websites.

SEO 45
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How to Make Short-Form Videos That Stand Out

Hootsuite

Short is the sweet spot on platforms like TikTok, which reported to WIRED Magazine that the optimal video length sits at a bite-size 11 to 17 seconds. Keep it short While short-form videos can technically be up to three minutes long, the best ones are less than a minute. Be authentic Short-form video content is all about authenticity.

Video 112
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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

For those of us who live, breathe, and work in the social sphere, this may be somewhat surprising: according to Nielsen’s most recent quarterly Global AdView Pulse report , Internet ads account for only 4.2% of global ad expenditures. via MediaPost.

Loyalty 137