article thumbnail

The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. If you use a custom URL, you can track traffic generated from a specific link you shared. A list of standard widgets are provided. Select from a good variety of standard widgets.

article thumbnail

10 Tips to Build Better Converting Twitter Traffic

Sprout Social

It’s not that easy because Twitter users are lurkers. However you can export the stats to an Excel file and from there, play with the data: Sort the spreadsheet to see Tweets with most clicked URLs on top. Just create a new widget for Twitter search and your searchable archive will be building up over time.

Twitter 40
article thumbnail

Blogosphere Trends + Effective Calls to Action

ProBlogger

You know that most of your readers are lurkers, but how do you lure them out to become an active part of your community? Reach her on Twitter @kimber_regator and get free widgets for your blog from Regator. When the goal is interaction, offer some options. It’s obvious which call to action is likely to be more successful.