10 Tips to Build Better Converting Twitter Traffic

Sprout Social

It’s not that easy because Twitter users are lurkers. However you can export the stats to an Excel file and from there, play with the data: Sort the spreadsheet to see Tweets with most clicked URLs on top. Just create a new widget for Twitter search and your searchable archive will be building up over time. Twitter cards ensure that your URL gets special treatment when it’s Tweeted. Twitter is an integral part of social media marketing these days.

Blogosphere Trends + Effective Calls to Action

ProBlogger

You know that most of your readers are lurkers, but how do you lure them out to become an active part of your community? Reach her on Twitter @kimber_regator and get free widgets for your blog from Regator. You might be saying, “I’m a blogger, not a sales person. I create content. Why would I need to worry about calls to action?” But if you are, I’d encourage you to adjust your thinking.

The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. If you use a custom URL, you can track traffic generated from a specific link you shared. Custom Links – If you want to track the traffic that is generated for specific links, you can use Google URL Builder to create a custom link and then track activity on this link in Google Analytics (see How to track links shared on social media ).