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How Twitter’s New Conversation Dynamics Will Affect Your Brand

Ignite Social Media

A smaller group of highly engaged, enthusiastic fans is a better advocate for your brand than a large group of silent social media lurkers. Need help revamping your Twitter strategy? As we’ve said before , the quality of followers is far more valuable than the quantity. Get in contact here !

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How to Find Your Best Followers on Instagram

Jenn's Trends

You see, there are a lot of different ways people interact with your social media profiles: they may be lurkers, they may be big brand advocates, they may be… The post How to Find Your Best Followers on Instagram appeared first on Jenn's Trends.

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What's your social currency?

Akamai Marketing

It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. Here’s the rub – lots of people are lurkers, but that doesn’t mean they don’t have value to you. I know I have a LOT of lurkers on my site.

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How to come up with social media content using feedback from your silent fans

Sprout Social

When you build a content strategy plan based only on the metrics you can see, you’re designing it for just a tiny portion of your potential target audience. Shaping strategies around the vocal minority will only get you so far. A holistic content strategy plan includes behind-the-scenes metrics. What about everyone else?

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#measurePR Recap: Measuring the Millennial Workplace

Waxing UnLyrical

A1 I’m a culture consultant by way of social media and digital strategy for nonprofits #measurepr. On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr. .” #measurepr.

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Monday’s 5 Social Media Must-Reads

Firebelly

By John Jantsch The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high place in the strategy conversation in most every business. This article will share six easy ways to turn lurkers into leads. 5 Types of Content That Every Business Must Employ.

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This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

So often we get caught up in frameworks and checklists and strategies and everyone is running around looking busy. So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. Q1) What are ways to move customers up the interactive chain from lurker to influencer?

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