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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. No time to read this article now?

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10 Tips to Build Better Converting Twitter Traffic

Sprout Social

Twitter is an integral part of social media marketing these days. In fact, data from Shareaholic on all major social media sites found Twitter to be the least effective in terms of driving clicks. It’s not that easy because Twitter users are lurkers. Almost every business, big and small, is on Twitter.

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Blogosphere Trends + Effective Calls to Action

ProBlogger

Example: Social Times ’s “ 10 Ways To Help Japan Through Social Media ”. You know that most of your readers are lurkers, but how do you lure them out to become an active part of your community? Reach her on Twitter @kimber_regator and get free widgets for your blog from Regator. Don’t complicate things.