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How Social Media Marketers Use Social Media In Real Life

Ignite Social Media

Jessica, AKA “the Analyst” On a daily basis you can find Jessica on the backend of social media sites like Facebook and Twitter. Her job as an analyst requires her to look at large sums of analytical data on social media sites and make sense of it, not an easy feat to accomplish.

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What's your social currency?

Akamai Marketing

It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. Here’s the rub – lots of people are lurkers, but that doesn’t mean they don’t have value to you. I know I have a LOT of lurkers on my site.

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85% of Facebook’s 955M Active Users Are “Creating Content”

The Realtime Report

Monthly active users on Facebook are defined as anyone who has visited Facebook via its website or mobile site, or clicked on a Facebook share button from another (third-party) site within the past month. How does Facebook define content creation? What do you think? And what about the other 15% of actively monthly users on Facebook?

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How to come up with social media content using feedback from your silent fans

Sprout Social

This tells you where visitors are coming from, specifically those who found you through other sites rather than navigating directly to your page. Referral traffic is important because you can learn how much of your silent audience is visiting your site thanks to your social media content. Referral traffic.

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This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content. Jake McKee 90-9-1.com.

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10 Techniques to Get More Comments on Your Blog

ProBlogger

A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. The post 10 Techniques to Get More Comments on Your Blog appeared first on ProBlogger. Photo by Alexander Shatov on Unsplash.

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A Tale of Two Communities Part 1 – Volkswagen

SocialFish

It is easy to be a “lurker&# and yet learn a great deal from the community. While each outpost has its own core group of users, the lurkers or casual users are welcomed and encouraged in all activities. New members are welcomed with open arms. Free advice and tech support is shared openly thorughout the groups.