article thumbnail

What's your social currency?

Akamai Marketing

Now, adults ( who make up the largest segment of social media users ) accept brand presence as part of the social media experience, but here’s some bad news: According to a recent study by Forrester Research, just 6 percent of 12-17-year-olds who use the Web desire to be friends with a brand on Facebook. Probably not.

Lurker 203
article thumbnail

How Social Media Marketers Use Social Media In Real Life

Ignite Social Media

After a long day of staring at Excel sheets, Jessica prefers to wind down with Twitter and Instagram, describing herself as more of a social media lurker. Do you focus on communicating with your friends and family or do you prefer to be a social media lurker?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to come up with social media content using feedback from your silent fans

Sprout Social

Use the short and popular phrases revealed by social listening to research common long-tail keywords used in search engines. With insights from social listening and less obvious metrics, you can come up with social media content that engages even the shyest of lurkers. How to plan social media content like a boss.

article thumbnail

A Tale of Two Communities Part 1 – Volkswagen

SocialFish

It is easy to be a “lurker&# and yet learn a great deal from the community. While each outpost has its own core group of users, the lurkers or casual users are welcomed and encouraged in all activities. VW invests heavily in marketing and research to assure that they are constantly on message.

article thumbnail

How To Change Your TikTok Username In 5 Easy Steps

Hootsuite

If you’re ready to turn your lurker account into an actual business, it’s time to learn how to change your TikTok username. If your brand or business is new, it’s a good idea to do your research before committing to a name. Luckily, changing your TikTok username is a cakewalk (but with some caveats).

How To 71
article thumbnail

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

In fact, the two most common reasons to like a brand are if you are a current customer or to receive discounts and/or freebies, according to a study by research firm, Chadwick Martin Bailey. Most of them are just casual observers or lurkers. This leads to a one-sided conversation led by the brand, or frankly no conversation at all.

article thumbnail

Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

So when you’d research bloggers for outreach, that was a huge factor. Back in the day – and I’m talking not that long ago – the number of comments you got on your blog were a big deal. An “engaged” blog was one that drew a lot of attention, comments, back links, etc.

Content 100