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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss. What About the Silent Lurkers?

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How Twitter’s New Conversation Dynamics Will Affect Your Brand

Ignite Social Media

It is a step beyond Twitter’s new ability to hide replies, introduced in November 2019, and seems to be a happy medium between unlimited public reach and highly-monitored private groups, as seen on Facebook. Twitter has acknowledged the potential for exploitation and plans on monitoring for abuse during this experimental phase.

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How Social Media Marketers Use Social Media In Real Life

Ignite Social Media

I utilize social media to keep in constant communication with my friends and family, follow my favorite gaming companies for the latest news on video games, and watch livestreams from my friends and groups using Facebook Live. Social media is also her go-to source for the latest in marketing news. First stop, me.

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What's your social currency?

Akamai Marketing

Now, adults ( who make up the largest segment of social media users ) accept brand presence as part of the social media experience, but here’s some bad news: According to a recent study by Forrester Research, just 6 percent of 12-17-year-olds who use the Web desire to be friends with a brand on Facebook. Probably not.

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Need blogging inspiration to start off 2011 with a bang?

SocialFish

Though you’re reading this blog, so we’re going to assume this is not news to you! This does NOT mean people are not reading – remember your 90% of users who are lurkers. Subscribe to association and other blogs relevant to your industry (if you don’t know where to start looking for them, start here.

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The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Productivity gains are now at everyone’s fingertips … So you begin recruiting your internal employees, getting them to join, asking them to get others to join, and placing reminders to join in the company newsletter – you whole organization is a buzz with the news. You are a hero. But where is the productivity?

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The “other” types of social media users

Direct Marketing Observations

We have talked a lot about digital natives, immigrants, early adopters, lurkers and what not, but there is another group I’ve been tinkering with that I can easily add to the mix. The good news? This is such a transcendent time isn’t it? I’ve been thinking a lot about how people use social networks and why.

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