The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

In order to stay competitive in the era of experience loyalty, brands must restructure their strategies and make local customer engagement a priority. Strengthening Strategy With Technology. Image via Unsplash.

7 Customer Loyalty Lessons from Lady Gaga

Convince & Convert

She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. To anyone in the business community, this sounds like a classic case of loyalty marketing and customer cultivation. Lady Gaga image via BigStockPhoto.com.

Trending Sources

4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

A dog is known, not only as man’s best friend, but for its enduring loyalty. When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs.

TED And The Art of Loyalty

Twist Image

There is an ongoing debate about just how loyal consumers can (and should) be in such a fragmented world, but I''m here to tell you that loyalty is alive and well. Real loyalty (the stuff that transcends data sets, points accumulation and redemption strategies) is the stuff of legend. What if a brand was able to create such a sense of loyalty, that the urgency with which the consumer responds to an email is similar to the "time to device" reality outlined above?

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” Filling Up a Twitter Feed While Maintaining Brand Loyalty.

Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

It can make all the difference in customer engagement and loyalty on one level. So they go after a quick fix and rush into responsive design without any real thought, strategy or testing behind it. Innovation Corp Culture Digital Marketing Marketing Strategy Personalization

Klout and Peerindex – social network loyalty cards?

The Way of the Web

Measuring influence or just tracking loyalty? The same is generally true with content – if you create something truly amazing and share it, things can suddenly get very big, but in general content is a medium to long-term strategy built on quality and consistency.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? Content Marketing Strategy Guides.

7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

Your Facebook marketing strategy has to be unique. That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Determine Your Facebook Ads Strategy.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

The marketing strategy must be relevant and timely while meeting the customer’s individual needs. It can add real value to a marketing strategy and continues to grow with the decline in consumer spending. Is SMS Marketing Still a Viable Strategy?

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The Effect of Brand Loyalty in the Costco and AmEx Breakup

Convince & Convert

Over the years, American Express has cultivated more brand loyalty than any other credit-card issuer. Social Media StrategyFBI Announces They Can Hack on Their Own.

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4 Psychological Ideas for Creating a Stellar Content Strategy

Convince & Convert

Here are four psychological principles you need to leverage to craft a killer content marketing strategy. A number of brands are using this strategy in their digital marketing campaigns to attract users. Brands are leveraging this theory to build loyalty.

How to Fix Your Social Media Marketing Strategy

Convince & Convert

Over the years, Convince & Convert has continued to refine its social media strategy process. I’ve pasted the slides below, but also included a short summary of the eight steps in our social media strategy process, as the slides are more visual than descriptive.

3 Simple Gamification Ideas for Your Brand Strategy

Engaging Brand

If you want to reach recent college grads and their fun-loving parents, here are a few gamification ideas for your brand strategy: 1. Airline companies have been building brand loyalty for years by allowing their customers to earn points when they fly that will ultimately allow them to take trips for free in the future, once they've accrued enough points. This is a gamification strategy, and it works.

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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

These days, mobile strategy is an imperative for marketing departments across every industry. Developing an app isn’t the right solution for everyone, so how do you determine what mobile strategy makes sense for your business? Punch-Card Loyalty.

What Makes Customers Loyal to Brands?

Convince & Convert

In 2016, brands should be doing everything possible to promote customer loyalty. The respondents were questioned on some of their favorite brands and what strategies they have introduced to keep them on board. Brands should provide discounts and specials for customer loyalty.

9 Reasons Why Hilton’s Social Media Strategy Succeeds

Simply Measured

Unless the user has some loyalty towards your brand — then, he or she goes directly to your website and books a room. So how do you build this loyalty and keep your brand top of mind for customers online? What you do think of Hilton’s social media strategy?

6 Tips for Building A Sustainable Social Strategy

Firebelly

Sustainability is critical to ongoing success with your social media marketing strategy. Bribery is not a long term strategy. Reward them for loyalty. Is your social media marketing strategy sustainable?

9 Things to Note Before Launching a Facebook Coupon Offers Campaign

SocialTimes Facebook

Below is a quick list of some possible coupon campaigns: Customer loyalty. According to Digital Strategy Consulting : Facebook promotions that perform the best are from brands that are getting increasingly more ambitious and sophisticated when coming up with new and creative ways to engage consumers across social media platforms and influencing their path to purchase through the use of coupons and vouchers.

Are you using old skool strategies with new media tools?

Janet Fouts

When a conversation with a corporation like Whole Foods feels like I’m talking to a person who cares about me and my little problem it results in building loyalty to the brand. Learn Mindful Social Media Strategy. Do you really talk to a brand? No, you don’t.

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6 Types of Iteration Every Content Strategy Needs

Convince & Convert

It’s not something you do once to kick the tires of a new call-to-action page, either—it’s a critical best practice that should be part of your strategy on an ongoing basis. But don’t let mass user trends dictate your strategy—every audience is different.

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Social media loyalty: me like you long time (but me hard to get)

Mindjumpers

This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. The consequences for the marketing strategy should be clear by now as well. The tough part: getting the trust and keeping the loyalty.

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Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. This level of transparency helps to foster brand loyalty and provide validation that is essential to purchase.

Show 459 - Shifting Your Strategy from Product to Customer

Engaging Brand

Anna Farmery speaks with Niraj Dawar - a renowned marketing strategy expert who has also been on the faculty of leading business schools in Europe and Asia - about Tilt one of the best business books of 2013 (in my opinion!). How to move from customer loyalty to customer experience.

6 Steps to Creating a Successful Instagram Marketing Strategy

Webbiquity SMM

In fact, you’ll need to devise a detailed strategy that’s aligned with your brand’s identity. Also, having these goals will allow you to quickly alter your strategy if you find that it is not working for you. Develop a Content Strategy. Guest post by Jill Phillips.

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Retailers Start to Love Loyalty Programs - It’s not just for frequent fliers anymore. are launching loyalty programs—and integrating data into comprehensive customer profiles—to offer the next level of personalization and service.

Seven Tips For Jumpstarting Your Visual Storytelling Strategy

Convince & Convert

Similar to how people grow relationships with each other, visual storytelling offers companies meaningful opportunities to deliver positive experiences that build brand awareness, trust, loyalty and engaged communities. Want more tips to jumpstart your visual storytelling strategy?

How to get approval for marketing strategy shifts

Convince & Convert

Does your company have the COURAGE to TRUST your customers and prospective customers to deliver awareness, sales, loyalty and advocacy EVENTUALLY ? Social Business marketing operations marketing strategy pilot programs youtility

Do You Know How to Create the Perfect Content Marketing Strategy?

Sprout Social

But it is important to create a content marketing strategy specific to your goals and audience. Whether you are starting a content marketing plan from scratch or just need to refine your strategy, below are some things to consider. Or focus on building brand loyalty ?

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How to Use a $5 Twitter Ad to Redefine Your Facebook Strategy

Jon Loomer

But on Twitter, $5 can buy you something a lot more valuable — a data mine that you can use to redefine your entire digital strategy. Here is our “$5 Twitter Ad Three-Step Method” to optimize your brand’s Facebook advertising strategy.

4 Retailer Tips for Marketing to Consumers

Convince & Convert

It is important to consider a few key things when evaluating customer loyalty strategies. Loyalty is Key. Finally, loyalty programs are an excellent way for retailers to market to consumers in a way that is appealing to both the consumer and the retailer.

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?

Twist Image

First, when it comes to the online channels, consumers see loyalty in a whole new light (check out my article from yesterday: Consumer Trust Is Not What You Think It Is These Days ). Third, simply being great at creative and/or strategy has become commoditized in our world. Agencies need to provide superior customer experience strategy, mapping and deliverables. Agencies will not differentiate on strategy and creative. brand loyalty. loyalty. strategy.

10 Strategies of Push-Pull Marketing for Your Online Business

Idaconcpts

A smart online business marketing strategy is to use both types of marketing at the same time. A Good Push-Pull Marketing Strategy. A good marketing strategy that incorporates both push marketing and pull marketing typically includes the following 10 strategies: Your website.

15 Important Tips To Help You Keep Your Customers

Convince & Convert

This is important to consider when evaluating your own customer loyalty strategies because in the customer service echo-chamber there is a lot of “hoo. Image via BigStockPhoto.com.

Utilizing the SEO Reseller Programs and Strategies the Best Possible Way

Social Media Marketing

They will develop different strategies and campaigns according to your project requirements; and you have to follow them accordingly. A good reseller helps you and your client gain immediate revenues and bring loyalty to your company.

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7 Roadblocks to Digital Marketing Transformation

Convince & Convert

Image via BigStockPhoto.com The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology, and strategy.

5 Truths About Social Marketing

Engaging Brand

The truth about social marketing is that without a specific goal that links into your business strategy, you will be busy but you will not be effective. Have you the right expectations for your social marketing?

The Executive Series: High Level Strategy, Value Propositions and Social

Mindjumpers

This is because, in the end ‘social’ can create value for any company’s high level strategy and concerns it! Whenever, meeting a new company or designing a strategy, these are some things I always ask. The High Level Strategy.

7 Tips for a Rocking Social Media Strategy

Writtent Blog

your social media strategy: Image source. The study illustrated above indicates that today’s marketers are most likely to use social media for brand recognition, customer loyalty, driving sales, and improving their SEO. Keyword Strategy.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer. The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Awareness, Sales, or Loyalty? That would be two strategies, not one.