Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. At the same time, text analytics can monitor public concerns on social media.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104

The Realtime Report

JUNE 15, 2021

So to keep your customers happy and encourage loyalty, you have to work hard on improving customer service. The content should be easily found on your website, company blog, and social media. You can tailor the survey questions to better match the data you gather. Practice Proactive Customer Support.

Tips 103

Tips Survey FAQ Knowledge Base 103

Bill Hartzer

FEBRUARY 18, 2010

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. Tags: Social Media Marketing.

Study 155

Study Health Care Facebook Digg 155

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership.

Loyalty 60

Loyalty Twitter Brands Sample 60

Buffer Social

DECEMBER 19, 2016

We are very grateful for all the research that has been done on social media. Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. Surveying 1,520 U.S.

Study 40

Study Social Media Marketing Research 40

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Absolutely.

Company 124

Company B2B Loyalty Survey 124

Sprout Social

JANUARY 26, 2023

This makes referral programs an excellent way to build loyalty, as well as increase your customer base. High customer lifetime value A study from the Wharton School of Business shows that referred customers have a 16% higher lifetime value than average customers. Be sure to factor in some costs for incentives and planning.

Discount 126

Discount Marketing How To B2B 126

Janet Fouts

SEPTEMBER 16, 2019

Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth? Maybe we have loyalty to a specific brand because of a particular memory association. Still, I will say that social media is ever so much better a resource than using focus group scenarios.

Strategy 111

Strategy Focus Group Sentiment Survey 111

The Realtime Report

DECEMBER 4, 2012

A new study by IDG found that 44% of consumers said that “exposure to technology products in social media positively affects their likelihood of purchase.” How does social media affect consumers’ attitudes about technology products and brands? The study also revealed the efficacy of mobile ads.

Mobile 170

Mobile Research Products Survey 170

Keyhole.co

JANUARY 20, 2024

In fact, surveys show that the majority of Facebook users follow at least six brands. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. Studies show that customers respond better to user-generated content than overly promotional marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Sprout Social

SEPTEMBER 26, 2019

For years, social media has been a popular marketing channel for consumer brands. You see companies like Wendy’s, Airbnb and MoonPie dominating the landscape with their exceptional social media marketing strategies. In fact, 96% of respondents in an Attorney at Work survey say that they use social media.

Social Media 89

Social Media Industry Engagement Survey 89

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). AI capabilities scan millions of data points from various sources such as social media and review websites to spot hidden patterns.

Sentiment 104

Sentiment Analysis Patterns Price 104

Oktopost

JANUARY 12, 2021

The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . An effective way to hit the preceding touchpoints for a B2B buyer is through compelling case studies that include customer testimonials from B2B professionals in different career verticals. Social Media .

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Brand surveys. Social is a go-to channel for raising brand awareness.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

DECEMBER 6, 2023

However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies. It expands brand reach According to a recent study from Gartner , B2B buyers value third-party interactions 1.4 Which platforms work best for B2B influencer marketing? Here’s how.

B2B 118

B2B Influencer Brands Marketing 118

Twist Image

APRIL 19, 2013

Social Media doesn''t work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. Facebook was most cited as the hardest to maintain social-media platform, according to the survey."

Social Media 111

Social Media Adwords Small Business Loyalty 111

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Social commerce is a subset of eCommerce. It involves buying and selling over social media. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. If so, you’re in luck.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. This could be through word-of-mouth , or by posting to their social media networks, in blog posts, on review sites and other corners of the internet. These are loyal brand followers who can sing your praises.

Brands 128

Brands ROI UGC Authentication 128

Hootsuite

AUGUST 15, 2022

Bonus: Get a free, in-depth guide to The Why, What, and How of Social Commerce. Learn how to sell more products on social media and delight your customers without relying on cookies. Use social media marketing to promote your sales in advance. Try selling directly on social media.

Strategy 101

Strategy Discount Marketing Retail 101

Razor Social

AUGUST 20, 2020

Get social. Invite them to follow your brand on social media so they can get to know your business better. A warm audience could be: An active social media follower A repeat visitor to your site An engaged email subscriber (opens emails, clicks on links, etc.) Get into their inbox. A webinar participant, etc.

Buy 122

Buy Survey Software Case Study 122

Convince & Convert

APRIL 9, 2013

A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. We call it “open business” Spanning multiple platforms and social channels, customers are now immersed and engaged in a constant conversation about the products and brands they love.

Authentication 145

Authentication Loyalty Buy Study 145

Pixlee

NOVEMBER 15, 2018

The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Brands have always sought ways to authentically reach their audience – social media influencers have been a natural extension of that game plan.

UGC 63

UGC Hotels Nielsen Authentication 63

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. So, monitor customer reviews on your social media channels, third-party sites, and search engines.

Reputation 59

Reputation Brands Construction How To 59

Convince & Convert

MAY 5, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Crowdsourcing: Beyond the Basics Tying Together Social Media and Corporate Social Responsibility Is Twitter for Business Even Worth the Trouble?

Social Media 125

Social Media Case Study Strategy Study 125

Proactive Report

APRIL 6, 2021

My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. The digital revolution has been changing the practice of PR for some time now.

Hubspot 59

Hubspot Startup Class Loyalty 59

Absolute PA

APRIL 11, 2014

Here are some of my favourites… Social media as a listening tool. Popular social media platforms like Twitter and Facebook are heavy-laden with juicy insights about your ideal customers. No other social media platform has the search ability that helps YOU understand what your people want.

Tools 94

Tools Survey Marketing How To 94

Keyhole.co

MAY 30, 2023

They dedicate their time to study their competitors and outroot them by filling in the gaps. Are they using social media, billboards, or something else? Use search engines and social media to research businesses that offer similar products or services. Are they using social media ads, print ads, or commercials?

Analysis 52

Analysis How To Marketing Price 52

agora pulse

JANUARY 3, 2020

But these tips can help you expand your Twitter follower count and boost positive social interactions. But, as with all the social media networks, competition is fierce. So, Twitter is alive and kicking, but how can you grow your Twitter profile without racking up an unsightly social media budget?

Twitter 129

Twitter Tips Influencer Hashtag 129

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Pixlee

DECEMBER 16, 2019

In fact, 69% of the respondents in the survey said they either “strongly” or “somewhat” agree that building relationships with influencers was an important strategy for establishing loyalty with customers. Digital marketing professionals also considered them as a reasonable investment that increases web presence and helps to sell more.

Influencer 54

Influencer UGC Marketing Loyalty 54

Social Media Marketing

MAY 16, 2010

In March of this year, behavioral targeting company Q Interactive did just that when they surveyed 1,800 female Internet users about the practice of targeted advertising. And that's borne out in the survey, which states that over half of the respondents indicated that trust was a prerequisite to targeted ads.

Survey 159

Survey Policies Privacy Loyalty 159

Hootsuite

JULY 21, 2022

Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. For example, a coffee shop could use a loyalty card to track repeat customers.

ROI 113

ROI HootSuite Cost Campaign 113

Webbiquity SMM

JANUARY 21, 2021

Search, social media, and online journeys can now be combined to connect different aspects of a person’s behavior with their purchasing habits, attitudes, peer influences, and brand loyalty. Advocacy of your brand on social media and online reviews. What Is A Social Media Marketing Campaign?

Campaign 254

Campaign Social Media Loyalty Marketing 254

Sprout Social

NOVEMBER 11, 2019

Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. Having a pulse on what young customers want not only opens you up to new business but also ensures that you aren’t missing out on key social media trends. 10 social strategies for marketing to Gen Z. Translation?

Marketing 89

Marketing How To Authentication Discount 89