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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. This is a guest post from James Bentham.

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Everything You Need to Know on Real-Time Engagement Platform

The Realtime Report

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. Effective omnichannel engagement leads to higher customer retention and loyalty.

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Going Mobile – Vital Tips for B2B Digital Marketing Success

Buzzlogix

What’s more, according to a survey by Regalix Inc., nearly half of the B2B marketers it surveyed were not investing in mobile marketing and almost all those that did, used it only to engage existing clients. There are different ways that you can improve customer experience in 2018 and improve consumer loyalty.

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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

If that’s too complex, you can solve the same problem simply: Create an app that allows them to reach a customer service rep immediately via SMS. Punch-Card Loyalty. The Starbucks mobile app is a good example of loyalty rewards that have been reinvented through gamification. The difference between these two approaches is simple.

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What is a Customer Satisfaction (CSAT) Score? And Why Does it Matter?

Hootsuite

If you know where customers are having issues with your brand or its products, you can resolve pain points before you lose customer loyalty. Collect feedback via surveys and social media, stay on top of the metrics and try to identify room for improvements. survey made up of just one or two questions. What is a good CSAT score?

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What is Customer Experience: 7 Tips to Improve Your CX

Hootsuite

Done right, c ustomer experience will help you increase sales and improve brand loyalty. Customer experience management involves surveying, analyzing, and improving customer interactions with your brand. CES = (Number of customers who select 4-5 / number of survey responses) * 100. You could try a CES survey to gather results.

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