article thumbnail

How Netflix Could Solve its Price Increase Debacle

Waxing UnLyrical

If you’re a Netflix subscriber, you’ve probably already received a notice indicating the pricing and plan changes. If you haven’t, it can be summarized as a discount for streaming-only customers, and a huge price hike (up to 60%) for people who like to get DVDs from them in addition to the streaming. Guest post by Joe Hackman.

Price 246
article thumbnail

The Future Of Personalized Pricing

Twist Image

Should every customer pay the same price for something? Just ask those playing in the loyalty marketing space. So, if the world is all about personalization, shouldn't the pricing be subject the same kind of practice? Mess with prices. Is price everything? That's the price of admission? Don't believe me?

Price 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

TED And The Art of Loyalty

Twist Image

There is an ongoing debate about just how loyal consumers can (and should) be in such a fragmented world, but I''m here to tell you that loyalty is alive and well. Real loyalty (the stuff that transcends data sets, points accumulation and redemption strategies) is the stuff of legend. How does your brand build that type of loyalty?

Loyalty 97
article thumbnail

Acquisition, Retention, And Building Loyalty In Social Media

Social Media Network Marketing

?? There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. There is a lot that goes into delivering the right results at the right time and at the right price. Building Loyalty is a life long process.

Loyalty 86
article thumbnail

How to Win Millennials' Brand Loyalty

Pixlee

Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. What is brand loyalty and why is it important? What is brand loyalty and why is it important? Brand Loyalty Definition. How can your brand build loyalty with its Millennial customer base?

Loyalty 43
article thumbnail

Is The Era of Loyalty To Consumer Brands Over?

Bill Hartzer

“Some of our most recognized and best-loved brands are falling victim to an economy in which price is the paramount concern for consumers,” said Quinn, author of Webs of Fate, a novel about the retail fashion industry from Greenleaf Book Group (www.darlenequinn.net). Brand loyalty used to mean something in the retail business,” Quinn said. “We

Loyalty 96
article thumbnail

Ecommerce Delivery: What Customers Really Want

The Realtime Report

While you may not be able to offer free shipping on all products, you can experiment with price marks and loyalty programs. Folding this into your price is fairly easy, as ground shipping is comparatively cheap for lightweight items like lipstick and pocket mirrors. You can offer free ground shipping for orders over $70.

Loyalty 177