Convince & Convert

JULY 12, 2011

He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). Another example is when marketing departments in other countries want to create a Facebook fan page specifically for their geography.

Jive 146

Jive Lithium Social CRM Yammer 146

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social media is actually even bigger than that, though.

Tools 170

Tools Social Media Netvibes Lithium 170

Jeff Esposito

SEPTEMBER 4, 2012

This year, I am going to continue my work from last year in predicting winners of the games using social media buzz and some formulas using Lithium Social Media Monitoring. Social Influence Marketing Score [SIM] (NPS*Conversation Share*1,000) – 3 Points. You may have your own method.

Social Media 35

Social Media Lithium Team Conference 35

Net-Savvy Executive

MARCH 30, 2011

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).

Radian6 85

Radian6 Cymfony Alterian Jive 85

Jeff Esposito

SEPTEMBER 8, 2011

Using Lithium’s Social Media Monitoring tool (disclosure: Lithium gave me a research version of their tool to use for research on my blog) I pulled the weekly buzz for each of the league’s 32 teams on Twitter, Facebook, blogs and forms; and plotted them into a series of formulas (conversation share, net promoter score, Social Influence Marketing (SIM) (..)

Lithium 43

Lithium Sentiment Team Conversation 43

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? Can social media ROI really be measured?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Jeff Esposito

OCTOBER 29, 2010

I also recorded a presentation on measuring and tracking ROI for social media for the Social Customer Virtual Summit on November 10. Jenny Zesut of Lithium and I have a great conversation that you won’t want to miss. Debate: Do All Community Managers Need Social Media? Now I am not talking that being.

Lithium 24

Lithium Real Estate Sample Samples 24

agora pulse

DECEMBER 23, 2018

Well, a group of scientists and elegant professors have given it a try to construct a framework borrowing large volume of tweets from the top social media sites to launch a dynamic campaign to analyze basic pros and cons of the electronic nicotine deployment system. How Social Media Sites Work to Promote Vaping Systems?

Social Media 60

Social Media Lithium Construction System 60

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. News can travel extremely fast through social media. And in social media, the whole world can see how fast (or not) your response time is.

Tools 193

Tools Social Media Sysomos Vocus 193