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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Caption writing, image sourcing, responding to followers…the list goes on. Here’s how you can get started with ChatGPT for social media marketing.

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Twitter Adds New Preview Cards When Sharing Twitter List URLs

Social Media Today

Twitter has added a new card format for sharing Twitter lists as it seeks to further highlight topics and profiles of interest.

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Twitter Adds Option to Include Custom Banners on Lists

Social Media Today

Twitter will now enable users to upload custom header images on lists, which will be displayed when lists are shared via URL.

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LinkedIn Adds Live Captions for Audio Events, Custom URL Listings on Creator Profiles

Social Media Today

Some handy new updates from LinkedIn, which continues to see record levels of engagement.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Head to the Google Analytics Campaign URL builder. What are UTM parameters?