Social Media & Real Estate

Social Media Marketing

Social media is where people immediately go to for recommendations for anything and everything, from eateries to vacation spots to even real estate. Real estate is all about referrals and who you know.which, if you think about it, is what social media is all about.

Developing an Effective Real Estate Content Marketing Strategy

Katie Lance

In order for real estate agents to succeed online, it’s essential to develop a strong online presence and produce content that’s informative, engaging, and fully optimized for search. The post Developing an Effective Real Estate Content Marketing Strategy appeared first on Katie Lance.

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The 4 Biggest Mistakes Real Estate Agents Are Making in Social Media

Katie Lance

I get asked many times why I focus on the real estate and mortgage industry when it comes to social media. The other big tip for agents is to use lists. You can create free, private lists on Facebook and this is a great way to organize your friends and/or clients.

Are You Getting Bad Real Estate SEO Advice?

Small Business Mavericks

» Are You Getting Bad Real Estate SEO Advice? Hat tip to Matt McGee for bringing this to my attention, but I have long thought that real estate agents and brokers were getting bad SEO advice. That’s a mediocre list. About Us What’s a Maverick?

How to Incorporate SEO into Your Content Marketing Strategy

Katie Lance

Then, you can make changes for better results in real-time. Add the words that you find to your overall, keyword list. Once you have your keyword list, add them to your overall editorial calendar. 

. Blog blogging content creation content marketing copywriting real estate blogger real estate blogs real estate content seo seo for real estateAre you wondering how to incorporate SEO into your content marketing strategy?

How to Stop Wasting Time on Social Media

Katie Lance

” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. Twitter lists for curating content.

[Webinar Replay] How to Maximize Open Houses Using Social Media

Katie Lance

Create greater exposure, drive more foot traffic and generate excitement for your listings using these top tips. 30 Facebook Live Ideas for Real Estate [Free Download] .

The 3 Most Effective Ways to Use Social Media to Generate Leads

Katie Lance

They key here is to provide a tremendous amount of value to the community, and when questions come up about real estate or homes, that may be an opportunity to share your knowledge or expertise.

3-Part Social Media Strategy That Actually Works

Rebekah Radice

An easy to follow list of steps to take each day. Go through contributors list and schedule retweets and interact with at least 5. Social Media marketing strategies real estate marketing social media social media strategy social networking

Tips for Creating Your Online Story

Katie Lance

It can be a real struggle: day after day, week after week and month after month to come up with creative content for your social media channels to tell your online story. Also, look for moments of opportunity to share a real story – especially if it’s a funny life story.

How to Stop Wasting Time on Social Media

Katie Lance

” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. Twitter lists for curating content.

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Real Estate. Create a Facebook page and integrate home listings. This is a guest post by Angela Denby.

Big Facebook Mistakes | #GetSocialSmart Show Episode 045

Katie Lance

A lot of times I go to a real estate agent or broker’s Facebook business page and I see some content that they’ve shared and pictures, but I have no idea what they sound like, what they look like, or what their opinion is.

Facebook: How to View Newsfeed of a Friends List

Laurel Papworth

Let’s say you want to see just the status updates of a group or list of friends on Facebook. In 2009, I gave some detailed instructions on how to set up a list and then view the newsfeed of that list. When you confirm a friend, click Add To List.

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Inman Connect NYC 2017 Key Take-Aways #ICNY

Katie Lance

I always love how Inman brings in speakers from outside the real estate industry to teach and to inspire. Bret Calltharp, Director, Consulting & Special Projects, Better Homes and Gardens Real Estate @jedirealestate.

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Entrepreneurs: List Building Strategies

Jon Loomer

But the dirty little secret is that list building is my most important revenue source, and it’s not that close. Not only is Facebook critical to my traffic-driving engine, but it’s also central to my list-building efforts. My List. My List Drives Traffic.

Twitter for Real Estate Agents – From Tweets to Clients


Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Patric Herber @relicense Patric and his team help everyday people obtain their real estate license. Twitter for Real Estate Agents – From Tweets to Clients 7 Twitter may have began as a simple communication platform for friends and family, but it quickly evolved into an amazingly powerful marketing tool.

Super list of 50 social media links - Koka Sexton dot Com

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Super list of 50 social media links Have you ever wanted to know more about how to make a huge impact in social networking? I have collected a Super Link List from around the blogosphere for you to be all that you can be online!

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The #GetSocialSmart Show Episode 028: 5 Little Known Facebook Features

Katie Lance

This is particularly great for my real estate friends if you want to create great quick videos with your listings. Blog facebook facebook ads facebook lists facebook live facebook marketing Facebook Pages facebook strategy facebook tips getsocialsmart social media tips

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

The Backup List ). For “commercial” searches on Google, actual organic links can take up less than 20% of the screen real estate and links. The Backup List ).

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8 Simple Tweaks to Boost Website Conversions

Convince & Convert

Our overall list building strategy was going well at the start of 2014. Here are the results as we’re on track to double our list from 13k to 26k within the next twelve months. Now you can grow your email list without annoying your readers. Talk about list building best practice!

[Webinar Replay] Developing a Website Content Strategy That Works

Katie Lance

Your real estate blog is one of the best lead-nurturing tools at your disposal. You have a wealth of knowledge about and an original perspective on real estate, so share your expertise in comprehensive blog posts on your website.

Here’s how you make marketing people love

Convince & Convert

One such industry is real estate, where we often think of Realtors and property managers as homogenous entities that all do, act, and say similar things. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype.

The Importance of Securing Your Domain Name


Just like he invested in prime NYC real estate, he should have an equally important investment in Internet real estate and avoid falling prey of a techie prankster.

Inman Connect San Francisco 2017 Top Take-Aways #ICSF

Katie Lance

the “who’s who” in real estate and technology and it’s a place to grow my business. Sustained growth and success in real estate is based on the ability of agents to create deep and lasting relationships.

Apartment Marketing Predictions 2014: The New Breed Speaks


Loving each other where we are and aligning the future such that singularity has a true and trusting basis and a real chance of taking our lives to a crazy amazing place. Google Carousel will expand into real estate and rentals. 2014 is upon us.

Creating Google Plus Business Pages

Janet Fouts

CJ Brasiel created a page for questions about San Jose real estate and she plans to use it as a Q&A channel as well as a place to post news and information about real estate in the south bay. It’s a drop down list of all the pages you own.

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Google+ for Your Business


Your Google+ posts allow you to capture real estate on Google’s Search Engine Results Pages (SERPs) as they appear on Google search page results. Remember to add the same address as is listed on your website for better results. Make a list to identify them and then go after them.

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15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

She blogs about real estate at TalktoCj where she shares everything from Silicon Valley market info and tips on marketing a home to local events and politics. One of the fantastic things about the growth of social media is how it has widened our window on the world.

How to Grow Your Network with Instagram

Katie Lance

First off, a picture is worth a thousand words – especially in real estate. The best way to do this is to think beyond the listing photo. Check out our Instaguide to Instagram for Real Estate eGuide here!

How to Make the Most Out of LinkedIn | #GetSocialSmart Episode 039

Katie Lance

Now, this isn’t the place to talk about your new widget, or what you’re selling, or your new listing, but it’s a great place, again, just like the video, it’s a great place to share your expertise, to share your opinion from a business, or a leadership point of view.

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The True Value Of Free

Small Business Mavericks

It’s not an exhaustive list, but it’s a good list. But what if you offered a free home inspection to anyone who lists their house with your real estate investment service? Do you give away your products and services for free? You should. In the Internet age, free has become a kind of currency. You can give away free copies of your e-book or video course in exchange for e-mail addresses.

How to Use Instagram Stories and Snapchat to Drive Business

Katie Lance

We are seeing celebrities, business owners, real estate pros and everyday people creating awesome content on Instagram Stories and Snapchat. Although that buzzword tends to be overused, I think there is something to be said about seeing and hearing someone live and in real time.

Twitter Update: Twitter Rolls Out New Profile Redesign


If not, upload a new photo that will be more suitable for this f abulous new big real estate! d) There are additional tabs for Favorites, photos/videos, and lists.

How to Figure Out Once and For All Which Social Media Platforms to Be On

Katie Lance

These days, there are a lot of social platforms to choose from: Facebook, Twitter, Snapchat, Instagram, Pinterest, YouTube, LinkedIn, and the list goes on and on. Write a list of your 10 current clients (either current clients you are working with now or your 10 most recent clients.)

How to Use LinkedIn to Become a Networking Superstar

Rebekah Radice

While LinkedIn is still viewed by many as an online resume (huge mistake btw!) – it lives at the top of my list for professional networking. List all the jobs or positions you’ve held, along with descriptions of your roles.

How Century 21 Creates Award-Winning Real-Time Social Media

Convince & Convert

As the largest residential real estate franchise sales organization on planet Earth, Century 21 has found social media to be a game-changer. Matt credits his social creative team, the legal team, and the leadership at Century 21 for the real-time marketing successes they’ve had.

How to Use Networking 3.0 to Make New Connections

Convince & Convert

If the real estate agent I recommended gets a new client, I was the catalyst. If it does, you will have sent some new business your client’s way, and added real value. The word “networking” has become laden with negative associations.

5 Sure Fire Ways To Lose Website Visitors

Jason Yormark

Make them click through multiple pages for lists. Let’s be honest, it’s not a good user experience, so the only reason to make people click through a new page for every list item is for the site owner’s own benefit.

The #GetSocialSmart Show Episode 034: Should You Have a Facebook Personal Profile and a Business Page?

Katie Lance

That’s where you can create Facebook lists with your clients or your potential clients, and you can get really intentional about connecting with them, wishing them happy birthday and connecting with them in that personal level, and keeping in touch with them in a scalable way that makes sense.