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Social Media & Real Estate

Social Media Marketing

Social media is where people immediately go to for recommendations for anything and everything, from eateries to vacation spots to even real estate. Real estate is all about referrals and who you know.which, if you think about it, is what social media is all about.

Developing an Effective Real Estate Content Marketing Strategy

Katie Lance

In order for real estate agents to succeed online, it’s essential to develop a strong online presence and produce content that’s informative, engaging, and fully optimized for search. The post Developing an Effective Real Estate Content Marketing Strategy appeared first on Katie Lance.

The 4 Biggest Mistakes Real Estate Agents Are Making in Social Media

Katie Lance

I get asked many times why I focus on the real estate and mortgage industry when it comes to social media. The other big tip for agents is to use lists. You can create free, private lists on Facebook and this is a great way to organize your friends and/or clients.

Are You Getting Bad Real Estate SEO Advice?

Small Business Mavericks

» Are You Getting Bad Real Estate SEO Advice? Hat tip to Matt McGee for bringing this to my attention, but I have long thought that real estate agents and brokers were getting bad SEO advice. That’s a mediocre list. About Us What’s a Maverick?

The #GetSocialSmart Show Episode 005: How to Show the Love to Your Clients and Your Community

Katie Lance

Blog facebook lists getsocialsmart intentional social media katie lance video real estate social media relationship building twitter lists video trainingIt’s episode five of The #GetSocialSmart Show!

[Webinar Replay] How to Maximize Open Houses Using Social Media

Katie Lance

Create greater exposure, drive more foot traffic and generate excitement for your listings using these top tips. 30 Facebook Live Ideas for Real Estate [Free Download] .

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Century 21 Targets First-time Home Buyers With Social Gaming

The Realtime Report

Last week, CENTURY 21 became the third major brand (and the first real estate company) integrated into EA’s SimCity Social. CENTURY 21 saw a clear alignment between their brand and the nature of the game: to create and maintain a real estate empire for virtual profit.

The 3 Most Effective Ways to Use Social Media to Generate Leads

Katie Lance

They key here is to provide a tremendous amount of value to the community, and when questions come up about real estate or homes, that may be an opportunity to share your knowledge or expertise.

3-Part Social Media Strategy That Actually Works

Rebekah Radice

An easy to follow list of steps to take each day. Go through contributors list and schedule retweets and interact with at least 5. Social Media marketing strategies real estate marketing social media social media strategy social networking

How to Stop Wasting Time on Social Media

Katie Lance

” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. Twitter lists for curating content.

Inman Connect NYC 2017 Key Take-Aways #ICNY

Katie Lance

I always love how Inman brings in speakers from outside the real estate industry to teach and to inspire. Bret Calltharp, Director, Consulting & Special Projects, Better Homes and Gardens Real Estate @jedirealestate.

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Real Estate. Create a Facebook page and integrate home listings. This is a guest post by Angela Denby.

Facebook: How to View Newsfeed of a Friends List

Laurel Papworth

Let’s say you want to see just the status updates of a group or list of friends on Facebook. In 2009, I gave some detailed instructions on how to set up a list and then view the newsfeed of that list. When you confirm a friend, click Add To List.

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Twitter for Real Estate Agents – From Tweets to Clients

TwiTip

Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Patric Herber @relicense Patric and his team help everyday people obtain their real estate license. Twitter for Real Estate Agents – From Tweets to Clients 7 Twitter may have began as a simple communication platform for friends and family, but it quickly evolved into an amazingly powerful marketing tool.

Super list of 50 social media links - Koka Sexton dot Com

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Super list of 50 social media links Have you ever wanted to know more about how to make a huge impact in social networking? I have collected a Super Link List from around the blogosphere for you to be all that you can be online!

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

The Backup List ). For “commercial” searches on Google, actual organic links can take up less than 20% of the screen real estate and links. The Backup List ).

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[Webinar Replay] Developing a Website Content Strategy That Works

Katie Lance

Your real estate blog is one of the best lead-nurturing tools at your disposal. You have a wealth of knowledge about and an original perspective on real estate, so share your expertise in comprehensive blog posts on your website.

8 Simple Tweaks to Boost Website Conversions

Convince & Convert

Our overall list building strategy was going well at the start of 2014. Here are the results as we’re on track to double our list from 13k to 26k within the next twelve months. Now you can grow your email list without annoying your readers. Talk about list building best practice!

Here’s how you make marketing people love

Convince & Convert

One such industry is real estate, where we often think of Realtors and property managers as homogenous entities that all do, act, and say similar things. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype.

The Importance of Securing Your Domain Name

Idaconcpts

Just like he invested in prime NYC real estate, he should have an equally important investment in Internet real estate and avoid falling prey of a techie prankster.

How to Grow Your Network with Instagram

Katie Lance

First off, a picture is worth a thousand words – especially in real estate. The best way to do this is to think beyond the listing photo. Check out our Instaguide to Instagram for Real Estate eGuide here!

Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

Loving each other where we are and aligning the future such that singularity has a true and trusting basis and a real chance of taking our lives to a crazy amazing place. Google Carousel will expand into real estate and rentals. 2014 is upon us.

How to Use Instagram Stories and Snapchat to Drive Business

Katie Lance

We are seeing celebrities, business owners, real estate pros and everyday people creating awesome content on Instagram Stories and Snapchat. Although that buzzword tends to be overused, I think there is something to be said about seeing and hearing someone live and in real time.

Creating Google Plus Business Pages

Janet Fouts

CJ Brasiel created a page for questions about San Jose real estate and she plans to use it as a Q&A channel as well as a place to post news and information about real estate in the south bay. It’s a drop down list of all the pages you own.

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Google+ for Your Business

yMarketingMatters

Your Google+ posts allow you to capture real estate on Google’s Search Engine Results Pages (SERPs) as they appear on Google search page results. Remember to add the same address as is listed on your website for better results. Make a list to identify them and then go after them.

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How to Figure Out Once and For All Which Social Media Platforms to Be On

Katie Lance

These days, there are a lot of social platforms to choose from: Facebook, Twitter, Snapchat, Instagram, Pinterest, YouTube, LinkedIn, and the list goes on and on. Write a list of your 10 current clients (either current clients you are working with now or your 10 most recent clients.)

15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

She blogs about real estate at TalktoCj where she shares everything from Silicon Valley market info and tips on marketing a home to local events and politics. One of the fantastic things about the growth of social media is how it has widened our window on the world.

15 Common Social Media Questions & Answers

Sprout Social

In order to help steer you in the right direction, we’ve compiled a list of some common social media questions you might be dying to ask. Today it’s not only domain names that matter; usernames are just as, if not more, valuable in terms of digital real estate.

Twitter Update: Twitter Rolls Out New Profile Redesign

yMarketingMatters

If not, upload a new photo that will be more suitable for this f abulous new big real estate! d) There are additional tabs for Favorites, photos/videos, and lists.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. The B2B “Unique Selling Proposition” (USP) is dead: 86% of B2B buyers see “no real difference between suppliers.”

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The True Value Of Free

Small Business Mavericks

It’s not an exhaustive list, but it’s a good list. But what if you offered a free home inspection to anyone who lists their house with your real estate investment service? Do you give away your products and services for free? You should. In the Internet age, free has become a kind of currency. You can give away free copies of your e-book or video course in exchange for e-mail addresses.

How to Use LinkedIn to Become a Networking Superstar

Rebekah Radice

While LinkedIn is still viewed by many as an online resume (huge mistake btw!) – it lives at the top of my list for professional networking. List all the jobs or positions you’ve held, along with descriptions of your roles.

How Century 21 Creates Award-Winning Real-Time Social Media

Convince & Convert

As the largest residential real estate franchise sales organization on planet Earth, Century 21 has found social media to be a game-changer. Matt credits his social creative team, the legal team, and the leadership at Century 21 for the real-time marketing successes they’ve had.

Treat Digital Like Real Property

SocialFish

While you probably don’t care so much about my real estate investments, you should care about how you are investing in digital. This post originally appeared on the Tanzen Consulting Blog. —— I am planning to sell a house soon.

The Reality of 'Careful What You Wish For'

Spin Sucks

The biggest is that your “real” job doesn’t go away. I use to-do lists and calendar reminders like my job depends on it – because it does. Karen Altes is manager of outreach programs for the Institute of Real Estate Management.

How to Use Networking 3.0 to Make New Connections

Convince & Convert

If the real estate agent I recommended gets a new client, I was the catalyst. If it does, you will have sent some new business your client’s way, and added real value. The word “networking” has become laden with negative associations.

The Spin Sucks Inquisition: Amanda Gant

Spin Sucks

For those of you who don’t know her, put this on your bucket list: Find a way to get to Chicago to meet Amanda Gant (and see Gini, of course). When I moved to Chicago I worked for a real estate company and there were two women named Amy there. By Gini Dietrich.

Traditional Marketing + New Tech = New and Lasting Relationships #ICSF

Katie Lance

Use things like Facebook Lists or Twitter Lists to be intentional about connecting with the people that are most important to you and your business. Why do I love the real estate industry?

5 Sure Fire Ways To Lose Website Visitors

Jason Yormark

Make them click through multiple pages for lists. Let’s be honest, it’s not a good user experience, so the only reason to make people click through a new page for every list item is for the site owner’s own benefit.

How to Create a Killer Content Strategy

Katie Lance

Lead generation is one of the hottest topics now in real estate. Creating content for lead generation in real estate is not the ‘quick fix lead gen solution. ’ Content Ideas and Strategy , and How to Keep Your Social Media Content Real, Entertaining and Creative.