12 of the Best Link Shorteners That Aren’t the Google URL Shortener

Hootsuite

But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. Here’s everything you need to know about how to use URL shorteners, and why they should be an essential part of your social media tool kit. What is a URL shortener?

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22 Simple Tips to Grow Your Email List Organically

yMarketingMatters

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Your email list is the core and infrastructure of your business. Obviously for email marketing to be effective, you’ve got to possess a list, right? You must grow your list organically and you must do it by offering value, that’s it. List building starts with the sign-up process: You need to get people to subscribe.

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22 Simple Tips to Build Your Email List Organically

yMarketingMatters

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Your email list is the core and infrastructure of your business. Obviously for email marketing to be effective, you’ve got to possess a list, right? You must build your list organically and you must do it by offering value, that’s it. List building starts with the sign-up process: You need to get people to subscribe.

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How to Set Up and Use Twitter Lists: 9 Great Ideas

Hootsuite

Fortunately, there’s a simple way to organize your Twitter feed into targeted topics, so you can always keep up with the most important conversations in your industry: Twitter lists. No matter how many people you’re following on Twitter, lists offer sanity-saving organization and targeting. Here’s a quick primer on how to set up Twitter lists. How to make a list on Twitter. From the drop-down menu, choose Lists. Click Create new list. Click Save list.

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Bit.ly Makes A Better URL Shortener

Koka Sexton

Makes A Better URL Shortener Bit.ly is a URL shortner for use with services like Twitter where every letter counts. There are many URL Shorteners available online like TinyUrl but Bit.ly Besides having just the URL Shortener, you can also sign in and get detailed stats of all the URLs you have linked to. As a marketing tool, this can help in many ways. Why shoud I use URL shorteners like tr.im Use wp_list_categories() instead.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. What can Twitter do from a marketing perspective?

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A Comprehensive List of Social Media Tips, Guides, Plugins.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials A Comprehensive List of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media Resources Below you’ll find a comprehensive list of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media resources. Tips & Guides Mashable – Twitter Lists, Resources & How-Tos [link] How To Blog: A Beginner?s

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool. You can do many things to market your business, add value, and empower your customers.

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Directory Submissions for Backlinks: Tips n’ Tricks to Get Some Love from Google

Harp Interactive

Yet another proven method is to submit your website URL to web-directories with decent Google page rank, ex: Yahoo and D’moz. Create a list of reputable directories (categorize paid and free ). Create a spreadsheet to document the submission process, with fields that include: directory URL, Category submitted, URL submitted, date of submission, title/anchor text submitted, status. List the domains/urls you need to submit (don’t always submit the home page).

How to Plan the Perfect Holiday Marketing Campaign (+ Free Checklist!)

Later

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!)

The Top 16 Facebook Analytics Tools for Marketers

Keyhole.co

Updated on November 2020: this new Facebook Analytics tool list covers now 16 tools. If you’re thinking about neglecting Facebook in your marketing strategy… think again! See more Facebook marketing advantages here.

Social Media Marketing Checklist: What to Include in Every Post

agora pulse

Social media marketing has a ton of moving parts, from developing a winning social media strategy to engaging with followers. Use this social media marketing checklist to remind you of what to include in every post your team publishes. Social Media Marketing Checklist: Be positive.

YouTube Playlists: Are You Neglecting This Marketing Powerhouse?

agora pulse

Are you including YouTube playlists in your social media marketing toolbox? YouTube is a widely popular marketing channel, and no one has any doubts that it can boost the visibility of any business. Few businesses use them for marketing purposes. Share your playlist URLs.

8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. It’s good to set up filters to prevent spammers from visiting your website (subsequently throwing off your marketing data). The filter verification feature of GA can help marketers test various filters before applying them. While most digital marketing advisors place high value on traffic, what really matters are conversions. The best part is that it’s very easy to setup campaigns via Google’s URL Builder tool.

5 Helpful Social Media Must Reads

Firebelly

Digitalia | Indianapolis Social Media Marketing « Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) | Main | Firebelly at Blog Indiana » August 13, 2010 5 Helpful Social Media Must Reads Tweet 1. Twitter Launching Official Tweet Buttons This Week By Ben Parr Twitter is launching an official Tweet Button for sharing articles on websites and counting how many times a URL has been shared. Chad Richards is the Social Program Manager at Firebelly Marketing.

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2019 Content Marketing Calendar Template [FREE DOWNLOAD + PODCAST]

Pam Moore

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . If you want to get a grip on your content marketing in 2019 and see consistent, measurable, repeatable results, then you MUST utilize a content calendar.

20 Must-have digital marketing tools you help you grow

Sprout Social

Companies today depend on digital marketing tools to survive. And on the flip side, failing to take advantage of modern marketing tools means that your business might lag behind your competition. Digital marketing tools by strategy. Email marketing tools.

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5 Examples of Account Based Marketing Done Right

Oktopost

What is the defining challenge of marketing in the current era of digital commerce? One approach that has been gaining ground recently is account based marketing (ABM), which flips the traditional flow and perspective of marketing models. Instead of trying to narrow down a wide prospective market into a smaller subset of leads, you identify and target the specific customers you want to convert. Then you market directly to them in an individualized way.

How to Boost Your Digital Marketing Productivity

Razor Social

Are you struggling with marketing productivity? If you are a digital marketer, then you must often feel like a juggler. . I know that we all spend hours of our working days logging in and out of different tools that help us manage, track, and analyze our marketing efforts. I also know that suggesting more tools to fight the exhaustion and improve productivity of your digital marketing may sound counterintuitive. Agile marketing needs a different mindset.

Day 1 of 5 Social Media Marketing Secrets

Twenty4 Social

In this Livestream, we’re going to take a close look at social media marketing secrets and the impact social media is having for businesses today. In your Toolkit I have included my Weekly Social Media to Do list, so feel free to print it out and use it every week!

The 32 Best Twitter Marketing Tools

Webbiquity SMM

Looking at the most significant social networks for the coming year, Upfluence contends that “Twitter remains a must-use for content distribution to boost visibility and drive follower growth in niche or specific communities,” and that while both B2C and B2B marketers extensively use the platform, its performance is slightly stronger on the B2B side. The list is sortable by influence, language, and whether or not users are following you back.

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10 Social Media Marketing Mistakes Businesses Must Avoid

Webbiquity SMM

Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Here is a list of social media marketing mistakes to avoid, and ways to ensure your campaign’s success. Isolating social media marketing from other activities.

10 best content marketing tools

Socialmedia.biz

C ontent marketers have access to hundreds of tools that can make their jobs more effective. We’ll list 10 awesome content marketing tools that will definitely improve the way you work. Your entire content marketing campaign can take a whole new direction when you start using it, since it will inform you about the effectiveness of your headlines, page titles, and SEO strategies. When you maintain a content marketing campaign, you need to know how effective it is.

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Build Your List Before You Launch, Using Launchrock

ProBlogger

The company I work for, Distilled , launched our online marketing training platform DistilledU back in May, after a few months of content creation and development. While your mileage may vary by the size of your engaged audience and those willing to help you co-market your product, I believe that you as well can see success in getting pre-buy-in for your product launch using Launchrock. Using the multiple-URL option, you can see the trends and where your posts are most popular.

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7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . In the following blog post, we share 7 key Instagram influencer marketing tips for the holiday season. By incorporating influencer marketing into your strategy! 1 Instagram Influencer Marketing Tips: Establish Your Goals and Plan Ahead.

5 Facebook Marketing Tips for Agencies

agora pulse

As Facebook has evolved from a “nice-to-have” to a “must-have” business tool, many companies employ agencies to dedicate the time required to manage their Facebook presence and market their products. If you’re one of here are five Facebook marketing tips for agencies. However, having the appropriate Facebook marketing team also means needing a tool to optimize project management and team communication. Facebook marketing tips Facebook page management tips

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25 Questions I Ask About B2B Content Marketing

Convince & Convert

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Here are 25 of the questions I’ve been asking to B2B companies about content marketing. 25 Questions I Ask About B2B Content Marketing. Listly by Jay Baer.

A Comprehensive Guide to Instagram Influencer Marketing

Convince & Convert

This guide will provide you with an in-depth look at what you should do to run a successful Instagram influencer marketing campaign. Why Use Instagram for Influencer Marketing? You already know that influencer marketing is effective. Let’s take a look at some of the reasons why you should use Instagram for influencer marketing. Instagram is also a great platform for executing your influencer marketing campaign because influencers prefer it.

10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

Buffer Social

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. or you can plug a URL into a new tool and have it tell you what it thinks. That’s why we’re such big fans of quick and efficient marketing graders. I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings.

How to know if Your Content Marketing is Ineffective

Razor Social

Your content marketing takes too much time…. As someone who relies on content marketing for our business I know from experience how powerful it can be. But…content marketing is also hard and it takes a well-thought-out strategy and a focus on performance measurement and continuous improvement to make it successful. Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? Content marketing is hard….

Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle

Firebelly

Digitalia | Indianapolis Social Media Marketing « Youtube Tuesday: Lost Generation | Main | 5 Social Marketing Stories You Need To Read » January 27, 2010 Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle Many companies now include a Facebook or Twitter URL in their television commercials.

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10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Digital Marketing Staples. Why: Looking at your top mediums is important to measure for full-scale digital marketing campaigns. Channels to Watch: Direct: This is when people directly type in your URL to visit your site or who began to search in the omnibox but visited your site before.

11 Big Myths About Social Media and Content Marketing

Convince & Convert

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Tracking URLs, visibility into your purchase funnel, unified customer databases. My friends at Compendium very much empower this type of program – great content marketing software (FYI, I am moving all of my blogs to Compendium soon).

5 Tips for Making a Consistent Social Media Marketing Effort

Mindjumpers

to market themselves even more. I have put together a list of five basic – but useful – steps, when your business is navigating in social media. 2: Get vanity URLs Start by scooping up vanity URLs on sites like Facebook and Twitter and buy your domain name. Vanity URLs mean that your Facebook page or Twitter account can be found through your brand name – like for instance facebook.com/yourname or twitter.com/yourname.

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A Comprehensive Guide to Instagram Influencer Marketing

Convince & Convert

This guide will provide you with an in-depth look at what you should do to run a successful Instagram influencer marketing campaign. Why Use Instagram for Influencer Marketing? You already know that influencer marketing is effective. Let’s take a look at some of the reasons why you should use Instagram for influencer marketing. Instagram is also a great platform for executing your influencer marketing campaign because influencers prefer it.

How to Create Profitable Facebook Targeting Audiences for B2B Marketers

agora pulse

Move over, B2C—Facebook is quickly becoming a hugely profitable space for B2B marketers. A whopping 83% of B2B marketers are using social media as a marketing tactic. And 54% of them are reporting lead generation from using social media as a marketing tool. The challenge with B2B marketing on Facebook, however, is that new tactics are popping up every day. For example, targeting store visits and catalog sales are almost completely useless for B2B marketers.).

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Tools and Technical Tips for Optimizing your Content Marketing Results

Razor Social

Marketers know this, brands know this, and that’s exactly why the competition for first page search engine rankings is now fiercer than ever before. So how do you stay ahead of your competition in the content marketing game? Content marketing is equal parts strategic, creative, and technical. In order to optimize your content efforts to produce maximum impact, you need to get comfortable with the technical side of content marketing. Content Marketing

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13 Business Goals You Can Achieve Through Email Marketing

Convince & Convert

Every marketing plan is built around very specific objectives that a business intends to accomplish. The tools that go into a marketing plan, therefore, depend directly on these goals. Meet email marketing. A cost-effective , easy to implement, and versatile tool that makes most other marketing tools look one-dimensional. Email marketing is superb at building awareness about a product, service, brand, event, or business.

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp. 10) Listly.

Lecture 2: Social Media Marketing for Universities and Colleges – monitoring dashboards

Laurel Papworth

FEEDLY is the Social Media Monitoring dashboard I am demonstrating Lists you are on, and lists you follow are on the URL that follows this format [link] Google Search for Twitter lists: “uni” site:twitter.com inurl:lists The Australian Higher Education section.