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2012 Social Marketing & New Media Predictions [White Paper]


These predictions have been compiled and released in form of a white paper called “2012 Social Marketing and New Media Predictions” The report covers some predictions about new approaches to marketing, new ways of organizing resources, and flexible, scalable technology to get customers’ attention and ensure their engagement. For this reason, Awareness Inc.

How Bloggers Can Create and Use White Papers


A white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. How Bloggers Can Use White Papers. Create White Papers From Scratch.

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Share this on Linkedin. they are increasingly telling their clients. “We Tweet This!

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Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. Download this free white paper and then take a listen to this episode of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. Episode Highlights.

20 Expert LinkedIn Guides

Webbiquity SMM

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.). Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. are they more likely to use Facebook or a specialized discussion forum?

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Content can be produced in a wide variety of formats: • White papers. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. On LinkedIn, search for relevant groups, then connect with members of those groups. Join the same groups on LinkedIn. Content is like singing a song. On American Idol. Late in the season.

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True Customer Engagement: the Leap Beyond User Experience


To clarify the difference between social participation and engagement, the author brings up the examples of Twitter, LinkedIn & Facebook: “Twitter (or LinkedIn) may represent a less enjoyable user experience than, say, Facebook but the nature of the engagement they facilitate might mean users spend more time, thought and care with them.”. Does it ring any bells? They do.

The Ultimate LinkedIn Lead Generation Guide

Sprout Social

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. LinkedIn Premium is broken into three different levels, based on your goals.

Is your social media going in the right direction?


We’ll review each existing social media site (Facebook, Twitter, LinkedIn and others), the goals set for each, and progress to date. Featured SocialFish News White PaperAre you an association or nonprofit whose been doing social media work for a while? Do you need a “gut check” to make sure you’re on the right track? SocialFish can help. Social Media Audit.

ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment


Our (SocialFish) definition of Social CRM is “ the discipline of applying social media to membership management “, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Using LinkedIn for member recruitment [Possible now]. USE CASE: An association has a members-only group on LinkedIn. Field for LinkedIn profile.

Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” eBooks and white papers are complementary. “Traditionally, white papers have been more academic in tone and style. Depth of subject matter expertise. Stop now.

The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined

Blue Focus Marketing

To transform into a social business, companies need to have more than a mere linear presence on Facebook, Twitter, LinkedIn, Google+ and blogs. IBM’s white paper, “ The Social Business ,” states that “Social Business can orchestrate and optimize new ways of generating value through innovation, creativity and utilizing the right skills and information at the right time.”.

Does Your Content Have Superpowers?

PWB Marketing Blog

A LinkedIn post might lead to a white paper on your web site, expanding on the post topic. B2B Marketing blogging Demand Generation Facebook LinkedIn Marketing social media Twitter YouTubeIn the years since then, I’ve seen this proven over and over both with clients and with brands I follow. In order to succeed, your content marketing needs superpowers. Brand Power.

Offsite Content Marketing: Six Tactics to Reach New Audiences

Spin Sucks

Facebook sponsored content and LinkedIn ads seem to work really well. With Eleanor Pierce going on maternity leave any day now, I have been charged with handling LinkedIn. For instance, let’s say you have an eBook or a white paper that you want to bring to the world. But you can most definitely repurpose some of your more popular content on Google+ and LinkedIn.

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The State of Social Media In The UK


LinkedIn. LinkedIn also continues to grow, and now looks to reach around 10% of the UK population. It is also good to know that in terms of disposable income, LinkedIn has the highest percentage of people in the high income group. 2012 Social Marketing & New Media Predictions [White Paper]. Our data sources for this article were Xposure and Nielson.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. And they shouldn’t be used at all on LinkedIn. This is why 94% of recruiters use LinkedIn to vet candidates.

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How to Use LinkedIn to Connect with Top-Drawer Freelance Clients


For freelancers, LinkedIn is the 21st Century phone book. They do searches for “freelance writer” — or graphic designer, or web developer — on LinkedIn. There are two basic strategies for finding great clients on LinkedIn. One is to actively market yourself on LinkedIn to prospects you identify. You do this by making yourself look amazingly knowledgeable, professional, and well-connected on LinkedIn. Here’s a rundown of the best LinkedIn strategies I’ve found for attracting great-paying clients. Passive strategies.

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

They optimize their LinkedIn company profiles. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper). As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. Get use to it.

Understanding Social Media ROI Cycle


During the launch stage, almost all company’s focus on setting up the big four : LinkedIn , Facebook , Twitter and YouTube. Stage 2: Management: During this stage, roughly 60% of a company’s efforts are focused on the big four (Facebook, Twitter, LinkedIn , YouTube and additional blogs, or newsletters, if present). He is also the co-author of How to Make Money with Social Media.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). 6 LinkedIn Facts. ).

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25 Excellent Content Marketing Tools for Your Brand


The platform makes it easy to collect, share, and publish ebooks, white papers, and any number of other content types and make them look their best for your audience. Buffer enables you to share content to Facebook, Twitter, LinkedIn, and via custom scheduling. Successful content marketing initiatives have many moving parts. Content Curation Tools. (free/paid).

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Social Media Marketing: A Jungle Too Deep Or A Sea of Opportunities? [Infographic]


We are all very familiar with Facebook, Twitter and LinkedIn. 2012 Social Marketing & New Media Predictions [White Paper]. Tweet. But the term “Social media” is an umbrella that covers much, much more. Multiple channels, multiple tools as well as multiple utilisation possibilities. The task is to figure out when to use what, and what purpose and outcome you have in mind.

The ROI of Social CRM


The most important piece of advice I gave the group of scientific and manufacturing association CEOs was that it’s time to change the conversation – away from social media and the various tools (Facebook, Twitter, LinkedIn etc) and towards social CRM, namely the discipline of applying social data to membership management. It helps you achieve more and measure the right things.

9 New Social Media Statistics and What They Really Mean

Convince & Convert

Not asked was whether that increase would be via owned blogs, or on third-party thought aggregators like Medium and Linkedin. 64% of marketers plan to increase Linkedin participation in the near future This makes perfect sense to me, as I intersect with marketers constantly who have overlooked Linkedin for years and are just awakening to its power as a communication and content platform.

A Beginners Guide to Content Marketing [Plus Infographic]


Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales. The better your content, the more likely your audience is to share it on social media sites like Twitter, Facebook, LinkedIn, Google+, and Pinterest. Photos.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). Asked to identify their “top social media platforms for product launch,” 81% of B2B technology marketers cited LinkedIn. 74% use LinkedIn, and 42% use Twitter.

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The Business (To Business) Of Social Media

Twist Image

The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). They're on Facebook, Twitter and LinkedIn. Speaking of LinkedIn. It was just announced that LinkedIn acquired SlideShare (more on that here: LinkedIn Acquires Professional Content Sharing Platform SlideShare For $119M ). linkedin. white paper. Are the consumers there?

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

LinkedIn: it’s best to have some familiarity (real world or online) before trying to make a connection. Put another way, the common pattern is to have more Twitter followers than LinkedIn connections, and more LinkedIn connections than Facebook friends. Facebook, LinkedIn, Twitter and YouTube all include their own powerful and popular internal search capabilities, and there are numerous social search engines that specifically search social networks and other social media sites. A profile alone won’t get you much. Interact (e.g., ask and answer questions).

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. Download our 105 Factors Impacting Your Digital Brand white paper. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Brand (white paper). 10 Reasons Personal Branding is a Requirement Not an Option (white paper). iTunes.

Storytelling, PR, and Measurement

Waxing UnLyrical

We offer a free white paper detailing five key metrics. You can connect with him via LinkedIn , Twitter , and the Universal Information Services blog. [Ed: we’d originally paused our publishing schedule as we had no idea how today was going to turn out. Now that we know who POTUS45 is going to be, I think Todd’s guest post is particularly pertinent.]. Buzzwords!

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content Marketing Guides, Tips and Tactics. ”).

The New Resume

Twist Image

What are you able to disclose on an eight-and-a-half sheet of white paper? It''s sometimes hard to believe that people still feel that Twitter is silly or that Instagram is a joke or that LinkedIn is just a space where headhunters and employers go to poach new talent. Take a step back and review this blog, my podcast, the books that I have written ( Six Pixels of Separation and CTRL ALT Delete ), the Twist Image website, my LinkedIn profile, my Twitter feed, my Facebook page and more. Having a completed LinkedIn profile is par for the course. linkedin.

Marketwired Survey Shows PR Industry Still Behind

Spin Sucks

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Twitter (75%), Facebook (73%), and LinkedIn (63%) are the most commonly used social channels for sharing visual content (video, photos, and infographics). By Gini Dietrich. Just before the holidays, Are You a Content Machine ?, They asked what is being measured.

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18 PR Standbys That Will Never Die

Waxing UnLyrical

Lukas Treu : White papers. Betsy Decillis : Paper. Twitter Facebook Google+ LinkedIn 18 PR Standbys That Will Never Die. I can’t remember why exactly I asked the question a few weeks ago on Facebook, but I did: I think it was because I’d just read some post or other about some PR standby (I couldn’t think of the right word when I posted on Facebook)( or other that was dead, long live the new PR thing… you know the kind of post (or, even worse, news article) that I mean. My community came up with some good ones. Here they are, all 18 of them.

How to Make Your Content Go Viral

Spin Sucks

An entrepreneur named Uzi Shmilovic examined eight ways Internet giants, such as Facebook and LinkedIn, have used virality as a vehicle for success. We have an internal joke when a client or prospect asks us to help them create something viral. We say, “Sure! Have two guys kick one another in the privates and it’s sure to go viral!” But then, surprise! Work really hard.

The State of Social Media Marketing– Annual Survey Report


The big three social platforms in 2011 were Facebook, LinkedIn and Twitter, with YouTube and blogs following closely. Similar Posts: 2012 Social Marketing & New Media Predictions [White Paper]. How to Drive Business Value with Social Marketing Funnel [white paper]. Here I will attempt to bring out some key highlights from the report. Platforms. Monitoring.

Social Marketing Analytics: a great report from Altimeter

Gemma Went

This white paper from Altimeter looks at this in detail, exploring Altimeter’s framework for measuring results in social media. I’ve shared stuff from Altimeter a few times and this white paper is one of the best. It really is a great framework and something that will help if you’re one of those struggling with your own analysis. what a year!

15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. billion monthly active users as of March 31, 2016. Ha ha.

How LinkedIn Does Email Marketing


Despite it appears that Facebook may be beating LinkedIn at the job seeking game, you can learn about how LinkedIn creates effective email calls to action. million and the unemployment rate, at 9.5%; LinkedIn created an effective (and well-timed!) Here’s how LinkedIn does it and what you can learn from it. – What’s So Good about LinkedIn’s Email.