8 LinkedIn Tools for Business
FEBRUARY 23, 2014
LinkedIn connects marketers to millions of affluent, ambitious, and influential professionals. . The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers. From contact management to tracking marketing campaigns, the LinkedIn tools below will help you leverage the platform to its full potential.
20 Expert LinkedIn Guides
JULY 7, 2014
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. A social network / curation tool for images. 1: Best Online Business Tools Series Kicks Off Today. #2:
Why LinkedIn Is Now Such a Powerful Content Marketing Tool
OCTOBER 26, 2015
Facebook just revamped its long-neglected Notes tool so it’ll allow you to publish Medium-like articles and blog posts to your already-existing friend network. And then there’s LinkedIn. Virtually overnight, everyday LinkedIn users found their content reaching tens of thousands of readers when before they would have struggled to reach a few hundred. Of course not.
Tips to Renew Your LinkedIn Strategy
JANUARY 5, 2015
I’ve said it before, and I’ll say it again: LinkedIn can be a very valuable tool. With 2015 upon us, now is a great time to take a look at your LinkedIn strategy. In an effort to promote the soon-to-be-released movie Taken 3 , 20th Century Fox created a contest in which one individual can win an endorsement from Liam Neeson ( among other social campaigns ) on LinkedIn.
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. I like it.”
Top 9 LinkedIn Social Media Marketing Groups
OCTOBER 12, 2015
Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. If you want to learn more about social media, and discuss tips, tricks, tools, and more, this is the group for you.
Introducing LinkedIn Showcase Pages
Small Business Mavericks
NOVEMBER 25, 2013
Companies doing business on LinkedIn have been able to connect with audiences through business pages. Now, LinkedIn has rolled out an additional level of social media for companies with multiple brands and divisions called Showcase Pages. I have to say, this is a novel idea and probably one of the best ideas LinkedIn has had in a long while. It’s also got the potential to be a great targeted marketing tool for enterprise businesses and small businesses alike. Social Media company page LinkedIn Showcase Pages Then select “Create A Showcase Page.”
20 LinkedIn Mistakes That Turn Off Potential Customers
SEPTEMBER 7, 2014
Are you getting good results on LinkedIn? It’s a great tool for businesses looking to increase traffic and leads, as well as for people searching for new career opportunities who want to market their expertise. Nowhere is this more true than on LinkedIn. Avoid these LinkedIn mistakes. Don’t send connection requests using LinkedIn’s default text.
The Six Best Google+ Marketing Tools
JUNE 21, 2016
For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Sample review: The Google+ tool “I find really useful is CircleCount. This was the seventh post in the Best Online Business Tools series. #1:
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. No one has time to put every one of those tools through its paces.
5 Easy Tools for Social Selling Success
NOVEMBER 3, 2015
A big reason for this is a lack of organizational tools. And then, one day, a host of tools were released that made it SO MUCH EASIER. But several incredibly useful tools have popped up that work to focus your efforts, making it easier to identify, engage, and ultimately convert your social prospects. 5 Easy Tools for Social Selling Success. Guest post by Austin Duck.
When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest
MARCH 8, 2014
Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. Social media timing tools. There are many tools you can use to gauge your timing. HootSuite’s functionality enables you to automatically schedule your Twitter, Facebook, and LinkedIn updates based on your followers’ engagement patterns.
The Nips and Tucks Happening at LinkedIn
OCTOBER 29, 2012
LinkedIn has been changing things up lately, but will their actions distract users from discussing business? LinkedIn has increasingly been adding features to the old trusted functions: Linking in with new business connections, linking up with your business connections, and linking into business discussions you care about. LinkedIn Influencers. To me, LinkedIn is about action.
9 LinkedIn Best Practices For 2015
MAY 18, 2015
LinkedIn is still the go-to social network for business professionals and job seekers. It’s a great tool to showcase your business and your employees. Make this your first priority before you start networking or sharing your business on LinkedIn. I know if I’m meeting with someone I haven’t met yet, I always Google them and check out their LinkedIn profile.
Repurpose Content with These Six Tools
APRIL 16, 2015
If you repurpose content, it allows you to embed your new presentation on your blog, your LinkedIn profile, or both. Similarly, those how-to guides and checklists can easily be turned into visuals and infographics with one of my favorite tools ever: Canva. Take Advantage of LinkedIn Publishing . The post Repurpose Content with These Six Tools appeared first on Spin Sucks.
22 PR Tools From the #PRstack Community
DECEMBER 14, 2015
In the past 12 months, the #PRstack community has created an app that has characterized more than 250 third-party tools. The community has developed a list of its favorite 22 PR tools for Spin Sucks. The 22 PR Tools From the #PRstack Community. Anewstip is a simple tool to quickly find relevant journalists to pitch your stories to on Twitter. Tool Google Analytics.
LinkedIn Etiquette: Are You Breaking The Rules?
AUGUST 2, 2016
Like every social network, LinkedIn has its own official rules of conduct. But most LinkedIn etiquette expectations come from the LinkedIn community. In this article, I’ll tell you the fundamental Dos and Don’ts of LinkedIn etiquette and offer up a few tips to help you network like a pro on the world’s top professional networking site. LinkedIn Articles. Great.
The Ultimate LinkedIn Lead Generation Guide
JULY 20, 2016
Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. LinkedIn Premium is broken into three different levels, based on your goals.
5 LinkedIn Best Practices for Marketing Professionals
OCTOBER 11, 2016
Deemed as the largest social network for professionals and colleagues, LinkedIn is entirely a beast of its own. Unlike Facebook, Instagram or Twitter, LinkedIn manages your professional social connections and content to like-minded individuals. By following simple LinkedIn best practices, you can use this social network to your business’s advantage. Who follows us on LinkedIn?:
Why Twylah Is My Favorite Influential Tool
SEPTEMBER 11, 2011
Twylah is the primary tool I use when I’m looking for potential users to follow on Twitter and when I’m looking for a topic or subject matter over which I can engage with others. This is why I use Twylah as my primary tool for determining my influence and that of others. Twylah gives recruiters a great tool for standing out from the crowd. Twylah vs. Klout.
3 Steps To Powerful LinkedIn Page Optimization
Small Business Mavericks
MARCH 27, 2014
One of the most powerful tools for marketing your business is a LinkedIn page, but what do you know about optimizing your page? Here are three ways you can better optimize your LinkedIn business page and drive more traffic to your website. Share updates often – Some people say to post updates to your LinkedIn page just once a day. At a minimum, you should update your LinkedIn page at least once a day. Add visual elements – You can add banners, images of your products, or even videos to your LinkedIn page. It’s an art, not a science.
Cool Social Tools: EventKloud
MAY 22, 2014
This series of posts is for software and app and tech vendors who have new tools they’d like you to know about. EventKloud lets you enter your events in one place and easily promote them everywhere: your website, social media networks (Facebook, Twitter, Linkedin, Instagram etc.), The result of these three tools working together is a massive revolution in the event marketing workflow.
How To Use LinkedIn For Reputation Management
Small Business Mavericks
AUGUST 29, 2013
Did you know you can use LinkedIn as a reputation management tool? LinkedIn has several features that make it a great tool for managing your reputation online. Here are 6 ways you can manage your reputation using LinkedIn. Your LinkedIn profile can be quite long. Optimize your entire profile for search and it becomes a searchable reputation management tool. As long as you aren’t making a nuisance of yourself, groups can be a solid way to position yourself as an expert on LinkedIn. Vanity URL – Get yourself a vanity URL.
LinkedIn Analytics: The Complete Guide
SEPTEMBER 6, 2016
Not that long ago, if you asked most people what they thought of LinkedIn, you’d probably hear comparisons to sites like CareerBuilder or Monster. For some time LinkedIn was seen as a job search platform. While social recruiting is definitely one of LinkedIn’s main functions, it has evolved into much more. LinkedIn offers a full set of features for businesses, and Sprout gives you tools to manage it all. Over the past few years, LinkedIn focused on getting businesses to use the platform for branding and content marketing. LinkedIn Pulse Analytics.
Five Tips for Using LinkedIn for Business Growth
JULY 26, 2011
One of the most untapped social media tools is LinkedIn. Facebook , Twitter , and now Google+ are the media darlings while LinkedIn, which has been around longer than any of the tools combined, continues to grow and provide value without all the celebrity. A few weeks ago, I spoke to a Vistage Chair Group about the use of LinkedIn to help them build their groups.
28 (of the) Best LinkedIn Marketing Guides of 2014
JANUARY 20, 2015
As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Image credit: Cox Business.
Is Your Blog On LinkedIn?
Small Business Mavericks
FEBRUARY 16, 2015
Business2Community & Business.com ask a good question: “ Should You Be Blogging On LinkedIn? ” We know that LinkedIn is probably the most important professional site to be networking on right now, because it’s where all the professionals are. Posting on LinkedIn is Great Exposure. Whether you are writing your blogs yourself or paying someone else to do it, setting it up to automatically post on LinkedIn can build an audience where no audience had been before. Right now, LinkedIn is an incredibly authoritative site.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
There are countless tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Determining which tools are right for you requires a clear definition of your objectives.
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
What are the hottest marketing tools you should be using in 2017? As we test out a lot of tools, we are going to share the tools we use on a regular basis. This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Landing page tools. billion one.
Are LinkedIn Groups Are Out Of Control?
JANUARY 23, 2014
THE WILD, WILD WEST OF LINKEDIN. Many LinkedIn groups are out of control. It matters because it’s ruining LinkedIn groups for everyone. People have reported a post or two in the Legal Marketing Association Social Media SIG LinkedIn group I co-manage, which we have then reviewed and kept from posting. WHY DOES THIS MATTER? To learn. To get to know one another.
15 Tips To Optimize Your LinkedIn Initiative
Techipedia: Tamar Weinberg
SEPTEMBER 13, 2011
LinkedIn has enjoyed explosive growth since its debut in 2003. The real question is whether or not you’re making the most of your LinkedIn efforts and networking in general? LinkedIn is so much more than social networking for businesses and business people – it can totally change how you run your business as a whole. This is a guest post by Lior Levin. Your Profile.
Time-Saving Tools and Apps for Social Media Management
JANUARY 6, 2015
So without further ado, here are eight social media management tools and apps that will help you enhance productivity while cutting down time: 1. HootSuite is hands down the most commonly used tool for social media management by profits and non-profits alike. The tool also integrates detailed posting schedules, advanced analytics including Google Analytics and insights from Facebook.
How to Leverage Your Employees on LinkedIn
NOVEMBER 12, 2013
I recently came across what I think is a hugely valuable tool called PeopleLinx – and asked Steve Werner from PeopleLinx to tell you more. How do you handle getting more staff to use LinkedIn effectively, both personally and on behalf of the enterprise? Most of your employees are on LinkedIn, talking about your brand and their roles at your company.
The Most Important Post-event Engagement Tool
JUNE 24, 2015
Think of the last branded event you created and the engagement tool you used. Perhaps you joined a LinkedIn Group to get the dialogue rolling, or maybe you used hashtags in your tweets in anticipation of the event. Regardless of the method, using social media before and during an event is a great engagement tool. Post-event Engagement Tool. By Steve Randazzo.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
All of those fancy auto-post social tools can lull us into a false sense of confidence. Share on Facebook, Google Plus and Linkedin making you tagged every person or company you mentioned in the article. To follow up on this, here are essential tools that will help you get more exposure to your content. Scheduling Tools. Social Media Promotion Tools. published it.
10 Twitter Tools You’ll Actually Use
MARCH 7, 2017
But luckily there are tools you can use to make life a little easier. There are hundreds of Twitter tools out there you could try, but that doesn’t mean your business needs them. What tends to happen is you read a list of 200 must-try Twitter tools, then rush to sign up for all of them. But in most cases, you’ll use a tool once and never again. T.U.N.S.
LinkedIn: Don’t Overlook The Social Media Underdog
APRIL 30, 2012
Despite having preceded Twitter and Facebook in the social media space, LinkedIn, which was launched in 2003, has so far been unable to capture a larger share of social media users. Many call LinkedIn the “black sheep” or the underdog of social media. It’s also said only half of those LinkedIn users are actually active on the site. Why is this the case?
Four tools to revamp your marketing efficiency on Twitter
APRIL 29, 2016
Here’s a list of really cool tools that can ease your Twitter management and upgrade your results. The search results are sorted into feeds across your Twitter, Facebook and LinkedIn accounts. was meant to function as solely as a URL shortening tool, but URLs generated by Snip.ly Now it’s time to tie-in the tools with the tricks. Cool Social Tools
How LinkedIn Endorsements Can Work for Your Small Business
Techipedia: Tamar Weinberg
NOVEMBER 29, 2012
If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. And now new data indicates that LinkedIn is more popular than ever with small business professionals, making it a free and valuable resource for growing and promoting your business, particularly through the use of a new feature called Endorsements. Let them know!”.