2012 Social Marketing & New Media Predictions [White Paper]
DECEMBER 14, 2011
Tweet In 2011, social media has grown and graduated to a whole new level. We saw an expansion of social media and integration of it in every sphere of our lives. The Role of Big Data in (Social) Marketing. Key Technologies to Impact (Social) Marketing.
Is The White Paper Dead for B2B Marketing?
Buzz Marketing for Technology
MAY 26, 2010
In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”
Top 9 LinkedIn Social Media Marketing Groups
OCTOBER 12, 2015
Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Social Media Marketing 2.1.
Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast
MARCH 17, 2017
Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? You struggle with getting budget approved to implement your social media plan. Your executives don’t understand social media.
20 Expert LinkedIn Guides
JULY 7, 2014
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Making LinkedIn Work for You by NoddlePlace.
Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
OCTOBER 29, 2012
It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking.
Is your social media going in the right direction?
DECEMBER 26, 2012
Are you an association or nonprofit whose been doing social media work for a while? Social Media Audit. We provide a Social Media Audit , at our simple $250 hourly rate, that consists of the following simple process: 1. Featured SocialFish News White Paper
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. LinkedIn Pulse ).
Social Media Success Requires a Marriage, Not a One Night Stand
JANUARY 4, 2017
So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop!
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. The prime target at this stage is to create a social media presence.
True Customer Engagement: the Leap Beyond User Experience
DECEMBER 28, 2012
For social media architects and community designers, this confusion has a somewhat different tilt. Ironically, such concepts and practices reinforce the status quo that treats the use of social media as a marginal, token gesture.
The State of Social Media In The UK
JANUARY 10, 2012
Another chance to look at the social media universe, analyse the trends and make the strategies. LinkedIn. LinkedIn also continues to grow, and now looks to reach around 10% of the UK population. 2012 Social Marketing & New Media Predictions [White Paper].
36 Sensational Social Media Stats and Facts
DECEMBER 1, 2015
Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below.
The Ultimate LinkedIn Lead Generation Guide
JULY 20, 2016
Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. Be Active on LinkedIn.
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. Social Web Involvement 9.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. What role does social play in a brand’s overall online visibility?
9 New Social Media Statistics and What They Really Mean
Convince & Convert
MAY 19, 2014
My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report. It’s a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics.
Social Media Marketing: A Jungle Too Deep Or A Sea of Opportunities? [Infographic]
MAY 21, 2012
We are all very familiar with Facebook, Twitter and LinkedIn. But the term “Social media” is an umbrella that covers much, much more. On Friday, businessinsider.com presented the Buddy Media infographic of the social media marketing landscape as of today.
The State of Social Media Marketing– Annual Survey Report
JANUARY 11, 2012
Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. According to the survey, it is quite obvious that all social platforms will grow in 2012.
5 Ways to Humanize Your Brand with Data and Social Media Insights
SEPTEMBER 23, 2016
Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science.
What Does B2B Social Media Success Look Like?
MAY 23, 2011
Until recently, most social media case studies have focused on consumer brands. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Expanded social media following (e.g.,
Interview with Social Media Influencer: Tamara Littleton
Social Media Citizens
JUNE 9, 2011
She regularly speaks at conferences and contributes white papers to aid learning and development within the social media industry. You can follow Tamara on Twitter , Linkedin or Facebook. G: How would you define a social media “influencer”?
Are You Seizing the Power of Social Media Attribution?
Convince & Convert
JANUARY 11, 2017
The challenge is magnified in the social media realm. This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. Introducing Social Media Attribution.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing.
Why Do We Need a Social Media Policy?
APRIL 7, 2011
While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question: “Why do we need a social media policy?” Of course you need a social media policy. Therefore, every association needs a social media policy.
Book Review: The B2B Social Media Book
SEPTEMBER 4, 2012
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. No internal advocate for social media (i.e.,
ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment
OCTOBER 11, 2011
Our (SocialFish) definition of Social CRM is “ the discipline of applying social media to membership management “, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Field for LinkedIn profile.
The Business (To Business) Of Social Media
MAY 3, 2012
"Why aren't there more case studies of business to business organizations using social media?" Yes, we're all excited when a big brand scores a slum dunk and everyone gets all excited about capturing likes on Facebook , but the dirty little secret of the Internet is this: is you think that social media is good for consumer brands, it's much more powerful for those in the business to business space. They're on Facebook, Twitter and LinkedIn. linkedin.
Riding the Social Media Struggle Bus? You’re Not Alone
APRIL 11, 2012
Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In social media, as in physical training, it takes time to see substantial results.
37 Free Marketing and Social Media Classes to Elevate Your Skills Today
NOVEMBER 30, 2016
When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. What Is Social?
Not Tracking Social Media ROI is Your Fault
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. Is social media ROI attainable?
This Week in Social Media – 8/7/2013
Social Media Marketing
AUGUST 8, 2013
Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media.
B2B: Involve Your Sales People in Social Media Marketing and CRM Now
JULY 21, 2011
Divisions such as sales, can be involved much better in social CRM and social media processes. No matter how your organization is structured: it’s crucial to involve your sales people in cross-channel interactions and in your social media strategy as well.
How Social Media, Content Transform Marketing from Expense to Investment
JUNE 25, 2012
Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g.,
Does Your Content Have Superpowers?
PWB Marketing Blog
MAY 27, 2016
A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” Social is a unique channel because of its allowance for real-time dialogue.
Social CRM Use Case 4: Conference social media campaigns to increase outreach and lead generation
NOVEMBER 17, 2011
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Social CRM and ROI
7 Top Personal Branding Goals To Develop Your Social Brand Strategy
NOVEMBER 29, 2016
Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. Yet, why do people still hide behind social media logos and contact forms? Download our 105 Factors Impacting Your Digital Brand white paper.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. You’ll be celebrating your social media goal conversions too! When someone clicks on a link to your social profiles.