Sprout Social

FEBRUARY 14, 2023

Now that most networks are moving toward content recommendation algorithms , many social media managers are headed into 2023 asking a new question: “If our followers aren’t seeing our content, who will?” I get asked about my company more than ever and people comment on how active I am on LinkedIn.

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Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods.

Examples 62

Examples B2B ROI CPA 62

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Lisa Larranaga Denten is the social media manager of Cision US. She is a frequent host on Cision’s weekly webinar series , has spoken at marketing conferences, and helped plan Cision’s Behind the Story series.

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Eventful Hashtag Community building Tumblr 195

Oktopost

MARCH 4, 2024

Meet your customers where they are 80% of B2B marketers leverage LinkedIn to reach their target customers, and 65% have increased their LinkedIn usage in the past year. Your potential buyers are actively using social media, so it’s essential to have a long-term strategy to leverage these channels efficiently.

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B2B Strategy Marketing Case Study 62

Sprout Social

JANUARY 29, 2020

We asked our Sprout community on Twitter and LinkedIn what they want to tackle in the upcoming year and gathered the resources they need to knock out those resolutions. With only so many hours in the day to dedicate to professional growth, consider leveraging audiovisual platforms like webinars and podcasts to take your learning on the go.

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Crowdsourcing Marketing Social Media Management Knowledge Base 77

Hootsuite

MARCH 18, 2020

In addition to our regular support, training webinars, and free education via Hootsuite Academy, we’re launching a free advanced online workshop for our health care customers who would like to learn best practices on how to engage with their patients on social media during times of crisis. Get expert help: @Hootsuite_Help.

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HootSuite Health Care Module Training 143

Hootsuite

FEBRUARY 18, 2020

This doesn’t mean that marketers should feel compelled to use Facebook or rule out other social media sites. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. These marketers say LinkedIn generates more than two times as many leads than other social channels.

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Social Media How To HootSuite Discount 145

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. 24 Seven Talent makes excellent use of LinkedIn polls because they ask questions related to topics their audience cares deeply about. Webinars Webinars are an excellent medium for Q&A sessions.

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Engagement Tips Loyalty Metrics 105

Convince & Convert

NOVEMBER 17, 2014

Compare Social Media Channels Head-to-Head I recently participated in a Webinar with Expion, a terrific social media management platform for big companies (and a sponsor of this blog). If you’re going to invest in social media, take the time to do social media reporting well.

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Metrics Social Media Report Cost 167

Oktopost

MAY 30, 2023

From turning webinars into TikTok-ready tutorials to repurposing blog content into an Instagram slideshow, there are many different ways you can breathe new life into old (but gold) content. Simplify cross platform social media with a centralized, integrative platform. The solution? What’s the problem?

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Publishing Social Media Film B2B 84

Oktopost

MARCH 15, 2021

For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. LinkedIn users posted 900% more articles from February to April, but engagement grew by more than 1600%.

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B2B Social Media Strategy LinkedIn 136

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

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Social Media Management Social Media How To Consultant 161

agora pulse

SEPTEMBER 22, 2020

So, say you’re a start-up social media agency that wants to drive free-trial sign-ups, an HR rep promoting company culture and brand, or an internal comms pro at a multinational company needing a way to get information to employees quickly … Video should be a key component of your content strategy. Here’s proof: Engagement.

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Video Social Media Management Small Business Template 116

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

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B2B Social Media Strategy LinkedIn 136

Sprout Social

MARCH 19, 2020

Take advantage of your social platforms to show off some of your best work, attract new audiences and set yourself apart from your competitors. . Maybe yours is design, maybe it’s content creation, digital advertising or social media management. Share your case studies in industry LinkedIn and Facebook Groups.

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Social Media Strategy Case Study RFP 111

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. How do we use social engagement activity to impact and influence lead scoring? Social media should be no different.

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Engagement B2B Data Social Media 118

Pam Moore

DECEMBER 5, 2017

If you work in any size organization as a social media manager, community manager, content manager, digital marketing manager or any type of role and have been shocked to find your superior(s) have hired an agency without you knowing, this podcast is for you. Sign up now and stop wasting time.

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Social Media How To Social Media Management Training 160

Pam Moore

AUGUST 31, 2018

This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Replay of a webinar I recently hosted with 3 Easy Steps to Get Your Social Media Budget Approved and Boss on Board with Your Plan ( grab a seat to the replay ). Grab your webinar seat now.

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Social Media Training Startup Team 60

Oktopost

NOVEMBER 16, 2021

Cold calling used to be a big part of this, but now it includes cold email outreach and social media outreach. Outbound sales outreach tactics might include social outreach such as LinkedIn messaging , utilizing webinars to build relationships, or asking current customers for referrals. Source: [link].

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Tips B2B LinkedIn Team 62

agora pulse

DECEMBER 26, 2016

Its most recent roundup included links to posts about Facebook offline event ads, Twitter automated replies, and Pinterest scheduling, among other important topics for social media managers. But it also injects a healthy dose of social. My Social Agency. Flying Point Digital. FreshBooks.

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Social Media Curation Journal SEO 124

Almost Savvy

NOVEMBER 7, 2009

A finely-tuned marketing and social media strategy which creates a level of buzz, but isn’t matched by the actual experience or product in real life will do nothing other than create a group of disappointed, and likely vocal, customers. Have you seen examples of brands using social media well or others missing the mark?

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Social Media Lijit Reputation LinkedIn 145

Sprout Social

NOVEMBER 22, 2022

Embrace social selling and use online communities like LinkedIn to identify prospects. Run events like webinars to increase brand awareness. Although there’s still a need for executional work, three of the top five most offered social media marketing services lean toward strategy. Hire employees.

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Social Media How To Marketing Price 98

Sprout Social

MAY 8, 2023

Restaurants and bars on LinkedIn see decent engagement at midday during the week. While you may be ready to jump in and post at these provided peak engagement times as part of your strategy, consider pairing this data with your own social media data analysis. Tuesdays from 2 to 5 p.m. and Thursdays at 4 p.m.

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Tourism Travel Education Engagement 108

Hootsuite

NOVEMBER 30, 2020

billion engaged users who spend an average of 2h 29m online per day—with more than 14 people starting to use social media every second. That’s put social media managers—and the tools they use—at the forefront of how brands communicate with customers. There are now 4.14 Source: Hootsuite. Find out more.

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HootSuite Instagram Metrics Template 119

agora pulse

DECEMBER 23, 2019

Imagine if the overwhelming majority of your social media editorial calendar was based on ‘shows’ by day, and by platform. The show for Tuesday on Linkedin is Y. 2020 also will be the year that social goes private again. Kim Garst: “I can’t believe I am saying this, but I am excited about LinkedIn!

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Social Media LinkedIn YouTube Platform 92

agora pulse

SEPTEMBER 10, 2020

Social media is always “on.” ” So, does that mean that a social media manager always needs to be “on,” too? Here’s a look at how social media managers can achieve a healthy work-life balance and set boundaries at work. I have good news and bad news.

Social Media Management 148

Social Media Management Social Media System Team 148

Buffer Social

AUGUST 16, 2023

By focusing on a niche, we were able to: Position the agency as an industry expert by creating specific valuable content, speaking at PR conferences, and hosting free marketing webinars. Becoming a thought leader in my niche boosted my reputation and ability to attract high-profile clients.

Strategy 74

Strategy Press Release Startup Reputation 74

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. With so many brands competing for users’ attention, managing and growing a LinkedIn account takes enormous time, dedication, and effort.

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LinkedIn How To Collaboration Analytics 90

Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. There are many social media management tools you can use to do this – I prefer [link]. LinkedIn has groups for almost any type of business, interest, or profession. Many reporters are on Twitter and LinkedIn.

Small Business 85

Small Business Tips Fashion Groups 85

Oktopost

FEBRUARY 28, 2022

Oktopost is a social media management platform that integrates employer branding into its digital presence. HubSpot’s LinkedIn post highlights transparency as one of the “five key values” they look for in employees and explains why it’s so vital to the company culture. 5 Employer Branding Examples. Salesforce.

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Company B2B Brands How To 136

Hootsuite

JANUARY 4, 2023

Social marketers do a lot more than scroll through TikTok all day. Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. LinkedIn is unique on this list in that it’s a social network specifically focused on business life. LinkedIn demographics.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

MAY 8, 2023

As the premier professional-focused social platform, LinkedIn is where to establish yourself as a thought leader in your industry. With the right LinkedIn marketing strategy , combined with these optimal posting times, you could see improved engagement. What are the best times to post on LinkedIn? and noon.

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LinkedIn Tourism Travel Education 109

agora pulse

OCTOBER 9, 2018

A lot of social media managers I speak to worry that using saved replies will make them sound unnatural and robotic. You can create saved replies natively in Facebook, but if you use a tool like Agorapulse, you can create and use saved replies in Facebook, LinkedIn, Twitter and Instagram! Or even worse– spammy.

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Eventful Social Media Management Conference Types 109

Sprout Social

FEBRUARY 8, 2023

No matter your industry, you can make waves on social media. Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries. The people who attend those are all on social—and they’re interested in seeing that information in their feeds.

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Industry Social Media B2B Resources 86

Pam Moore

SEPTEMBER 7, 2020

It could be you are talking apples and your management is talking oranges. Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. ” Or “how can social media really impact our business?”

eBook 78

eBook Social Media Template Templates 78

agora pulse

SEPTEMBER 15, 2020

Some of the most important skills of a social media manager don’t show up on a resume. Here’s a look at “secret” social media manager skills that help them succeed. Sixteen years ago, Facebook launched, and since then a flurry of other social media platforms joined the mix.

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Social Media Management Skills Social Media Banking 155

Sprout Social

OCTOBER 7, 2020

Giraffe Social Media , a UK social media management agency, has recognized the impact of the pandemic on its clients and their industries. For us, this has meant getting creative about the ways we can work with a business, by offering specialized training, webinars or consultancy contracts.

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Strategy Collaboration Consultant Team 115