LinkedIn Launches 'LinkedIn Marketing Labs' to Provide Education on the Platform's Ad Tools
Social Media Today
JANUARY 13, 2021
LinkedIn has launched a new education platform to help marketers learn more about effective use of LinkedIn ads.
LinkedIn Sells SlideShare for eBook Publishing Platform Scribd
Social Media Today
AUGUST 12, 2020
LinkedIn has sold off its presentation platform SlideShare, which it acquired in 2012, to eBook publishing platform Scribd.
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LinkedIn vs. Instagram for Influencer Marketing: Which Platform is Better for Your Business?
The Social Media Hat
APRIL 12, 2023
Make sure you select the best platform for your brand. The post LinkedIn vs. Instagram for Influencer Marketing: Which Platform is Better for Your Business? appeared first on The Social Media Hat.
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LinkedIn Launches New 'Business Manager' Platform, New B2B Aligned Marketing Consultancy
Social Media Today
JUNE 9, 2022
LinkedIn's adding new tools to help marketers keep track of their on-platform efforts.
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LinkedIn Announces Tougher Measures Against Inappropriate Content on its Platform
Social Media Today
AUGUST 26, 2020
LinkedIn has outlined a range of new initiatives to improve its rule enforcement efforts and ensure that its members feel safe in engaging on the platform.
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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?
Webbiquity SMM
MAY 18, 2021
LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. ” Digital marketer Shane Barker writes that though LinkedIn is the clear #1 choice for B2B marketers, “Twitter is a place to ‘see what’s happening’…87% of B2B marketers use Twitter for content marketing.
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LinkedIn's Developing a New Program to Support Content Creators on the Platform
Social Media Today
FEBRUARY 16, 2021
LinkedIn's looking to develop a new framework to support content creators on its platform, and encourage more posting.
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging
Webbiquity SMM
MAY 25, 2021
We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C. Obviously, there are a lot of other platforms out there.
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LinkedIn Publishes New Guide on How to Make Best Use of its Platform
Social Media Today
AUGUST 10, 2020
LinkedIn has published a new guide to help social media managers make the most of the various tools at their disposal on the platform.
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How to use LinkedIn hashtag analytics to boost content reach
Sprout Social
MARCH 28, 2024
With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Hashtags may be the answer.
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LinkedIn SEO Guide To Leverage LinkedIn Hashtags Analytics
Keyhole.co
MARCH 28, 2024
LinkedIn is the answer! But what are the odds that your LinkedIn content will stand out in a sea of digital competition? And when it comes to this, consider leveraging LinkedIn hashtag analytics. Don’t worry—This page covers everything you should know about LinkedIn hashtag analytics. LinkedIn SEO is the answer!
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LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform
Social Media Today
APRIL 24, 2020
LinkedIn has shared some new insights into how the COVID-19 conversation has evolved across its platform.
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LinkedIn Releases New Guides to Help Marketers Maximize Their On-Platform Efforts
Social Media Today
NOVEMBER 9, 2020
LinkedIn has published a new set of guides to help marketers maximize their on-platform efforts.
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LinkedIn Publishes Top 50 Companies to Work for in 2021 Listing, Based on Platform Data
Social Media Today
APRIL 28, 2021
LinkedIn has published its 2021 listing of the top companies to work for, which takes into account a range of on-platform data indicators.
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LinkedIn hashtags: The complete guide for 2024 [+ trending hashtags]
Sprout Social
JANUARY 24, 2024
LinkedIn is more than just a networking site. One strategy for driving growth and visibility on the platform is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. Table of contents: What are LinkedIn hashtags?
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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn
Hootsuite
MARCH 27, 2024
The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. What’s a social ad?
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How Short-Form Video Impacts Presence on 5 Platforms
Jon Loomer
APRIL 24, 2023
I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. Then, we’ll go platform by platform, where we’ll evaluate performance before and after this commitment to short-form video.
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LinkedIn Publishes New Guide to Effective Brand Building on the Platform
Social Media Today
AUGUST 18, 2021
The guide provides a range of notes and pointers on effective brand-building processes, with LinkedIn-specific examples.
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LinkedIn Shares Insights into Platform Usage and Audience in New Guide for Wealth Planning Marketers
Social Media Today
FEBRUARY 7, 2022
LinkedIn's new guide includes a range of insights into platform usage and audience.
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LinkedIn Acquires Data Personalization Platform Drawbridge to Improve Ad Targeting
Social Media Today
MAY 29, 2019
LinkedIn has announced its pending acquisition of data analytics platform Drawbridge, which will provide new tools to help improve LinkedIn ad targeting.
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LinkedIn's Developing a New Freelance Marketplace Platform to Facilitate New Opportunities
Social Media Today
FEBRUARY 19, 2021
LinkedIn is reportedly developing a new freelance marketplace which will enable users to find and book relevant contract workers.
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What is the Future of LinkedIn Marketing?
Ignite Social Media
MAY 6, 2021
Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now.
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LinkedIn Adds New Post Visibility and Reply Controls to Manage On-Platform Discussions
Social Media Today
JANUARY 22, 2021
LinkedIn has added some new control features which enable users to restrict who can reply to their posts, and what they see in their feed.
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LinkedIn Officially Launches its New 'Talent Insights' Recruitment Data Platform
Social Media Today
SEPTEMBER 26, 2018
LinkedIn is officially launching its new 'Talent Insights' platform, which enables recruiters to tap into LinkedIn's unmatched professional dataset to make more informed, strategic decisions.
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What Really Works On LinkedIn? Answers From The LinkedIn Team
Buffer Social
JANUARY 3, 2023
Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. What kinds of content should you be posting to LinkedIn? And how does all of this impact LinkedIn’s algorithm?
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How to Become a LinkedIn Top Voice or Community Top Voice
Buffer Social
OCTOBER 11, 2023
Many social media platforms are rethinking the way they reward their top creators. LinkedIn, however, has gone the other way. The networking platform is doubling down on skills, experience, and a bit of leg work in the Top Voices program. What is a LinkedIn ‘Top Voice’?
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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag
Ignite Social Media
JULY 27, 2020
Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”. By 2024, the US alone will have nearly 71M LinkedIn users or just over a quarter of the population.
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LinkedIn Provides New Worksheets to Help Map Out Your On-Platform Ad Campaigns
Social Media Today
MARCH 15, 2021
LinkedIn has published a new guide to help map out your LinkedIn ad campaigns.
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The Upshot for Marketers as Social Media Platforms Evolve in 2024
Social Media Today
JANUARY 24, 2024
How to excel in 2024 on Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and Pinterest.
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Lawyers, Should Your LinkedIn Profile Be More Conversational?
Myrland Marketing
MARCH 7, 2024
Recently, during a one-on-one LinkedIn training session with a partner at a law firm, my client asked an interesting and perceptive question: “Is my LinkedIn profile a place where I can be a little more casual and conversational and share things I wouldn’t normally include in my firm bio?”
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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)
Buffer Social
SEPTEMBER 11, 2023
Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.
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LinkedIn Launches Hindi Language Support, the First Indian Regional Language for the Platform
Social Media Today
DECEMBER 2, 2021
India is now LinkedIn's second-biggest user market, behind the US.
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9+ Ideas for Your Next LinkedIn Carousel (+Examples)
Buffer Social
DECEMBER 14, 2023
LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Beehiiv uses LinkedIn carousels to welcome new hires. It creates a sense of community and shows that the company values its employees.
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Pro Tips: LinkedIn Shares Advice on How Brands Can Tap Into Rising Engagement on the Platform
Social Media Today
SEPTEMBER 14, 2021
LinkedIn has seen record growth in user engagement - so how can you tap into that to boost your branding efforts?
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I Tried LinkedIn Premium as a Creator — Here’s My Honest Review
Buffer Social
JANUARY 18, 2024
It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator. I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market.
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Tips for Executing LinkedIn Groups
Ignite Social Media
JULY 16, 2020
Social media groups have become a popular way for communities to stay connected, and with the rise of branded Facebook Groups and LinkedIn Groups (along with new features), brands have new opportunities to connect with their audiences. Laying The Framework for Your LinkedIn Group.
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Linkedin Has Confirmed That LinkedIn Stories Are Coming Soon
Social Media Today
FEBRUARY 28, 2020
LinkedIn has confirmed that it's working on its own version of Stories which will soon be launched to all users on the platform.
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5 Best LinkedIn Monitoring Tools To Consider In 2024
Keyhole.co
MARCH 20, 2024
As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. Review of selected LinkedIn monitoring tools 1.
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How To Create Monthly LinkedIn Analytics Report + Free Template
Keyhole.co
MARCH 11, 2024
Are you seeking to optimize your LinkedIn presence by tracking its growth and performance? Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Yet, simply being active on LinkedIn won’t guarantee success. Let’s get started!
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