How Brands in the Pharmaceutical Industry Stack Up
Unmetric
MARCH 2, 2017
Pfizer on the other hand seems to have the biggest audience base on LinkedIn. Bayer has the largest number of Facebook Fans while Novartis leads on the Follower front on Twitter and Instagram. Though fan base is an important social media metric, a better indication of the brand’s performance is their ability to expand the base, i.e
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