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The little library that could: Lessons from Orkney Library on being a little fish in a big pond on social

Sprout Social

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. One small library on a remote Scottish island—population 22,000—consistently proves otherwise. — Orkney Library (@OrkneyLibrary) August 24, 2021. The Purrs-day Miaowder Club surely.

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How to successfully onboard a new social media team member

Sprout Social

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. It’s exciting to grow your team, and you want to help your hire succeed in their new position as much as you can. What to look for when hiring a social media manager. Social media expertise.

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Social Media Copyright and Fair Use Rules to Know

Ignite Social Media

It’s so easy to grab music, sounds or images on social media and reuse them. As you use social media platforms to build your brand, you shouldn’t overlook the legal consequences that might arise. Fair Use in the Social Media Age. Photo by Giammarco on Unsplash. TikTok even encourages it.

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Three Keys to Creating Thumb-Stopping Social Media Content

Ignite Social Media

So, you want to create successful social media content? Social isn’t the place to take your brand’s 15 second TV spot and post it on Instagram, but too often, it happens. Does that mean every piece of content that’s published on your brand’s social channels is created only for social? Add them to your library.

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Top 9 video editing tools for marketing teams

Sprout Social

iMovie has a library of transitions to help spice up your videos and supports 4K resolution. The software itself provides a library of visual effects and transitions to help improve your video creation. Plus you’ll have access to a library full of video effects, including color correction and filters. Final Cut Pro.

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Jason McClelland of Agolia on Aligning Marketing and Development Teams for Success

Oktopost

Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Meet Jason. Stay in the Loop.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy.